A spinoff of the American Girl line, the WellieWishers are a line of characters released by American Girl in 2016. Unlike the main American Girls (that are characterized between eight and twelve) the line—named after wellies (a term for Wellington boots/rubber rain boots that was popularized in the United Kingdom)—focuses on five elementary-aged characters and is designated to cover the gap left between the Bitty Baby infant baby dolls and the older aged American Girls.
The line focuses on five main characters (of different ethnicties) who spend time together playing and learning in an open garden:
- Willa: Caucasian; animal lover, she's into nature and exploring. Her aunt owns the garden the characters meet at regularly.
- Kendall: African American; a creative child who loves to build and design things.
- Emerson: East Asian; she loves jokes and performing and can make up songs of her own, but can be perfectionist and inconsiderate, getting in over her head.
- Camille: Caucasian; She loves the sea, mermaids, and water, and is best at understanding other's feelings.
- Ashlyn: Ambiguously Brown; loves princesses, pink, and ruffles as well as party and activity planning.
The collection is accompanied by a series of illustrated early-reader chapter books, with realistic problems, scenarios, and lessons for elementary aged kids. Each book also includes a section for parents on how to apply the lessons and/or activities in the book. There is also an animated series on Amazon Prime.
The WellieWishers franchise provides examples of:
- A Day in the Spotlight: Each book tends to focus on one character's specific problem, personality trait, or personality issue, though all the characters are present in each book.
- Adults Are Useless: Massively averted. While adults are not often seen or assist with the girls' problem, they are on easy call and if things become troublesome, Willa's Aunt Miranda (or other adults) can and will help the girls work through their problems.
- Ambiguously Brown: Ashlyn could be assumed to be any race or ethnicity, and it is never specified.
- Alliterative Title: WellieWishers.
- All Girls Like Ponies: Averted partially in The Clippity-Cloppity Carnival. Initially, all the girls like the idea of horses—going so far as to play with toy horses and be excited about meeting one up close at a carnival. Ashlyn, however, having just had a bad experience, is scared of seeing a horse up close again and prefers to have her toy pony be very un"horse"like. She becomes so upset that she even refuses to come to the carnival upon learning a horse will be part of it. It takes confessing to Camille and her assistance to help Ashlyn start to face her fear, and when the horse arrives, she is glad to learn that it is instead a pony, not a full sized horse.
- Blonde, Brunette, Redhead: Camille, Kendall/Emerson/Ashlyn, Willa.
- Childish Tooth Gap: Camille has one after losing her tooth in Ashlyn's Unsurprise Party.
- Fiery Redhead: Averted. Willa is one of the more withdrawn characters, has stage fright, and is exceptionally shy.
- Free-Range Children: The main characters are given free range of Aunt Miranda's garden and often participate in activities and planning—including construction—all their own in the space provided.
- Girlish Pigtails: Willa, Kendall (with her hair up in natural puffs) and Emerson.
- Hair Decorations: Kendall wears a knotted headband, Emerson wears dual ponytail holders, and Camille wears a hair clip shaped like a starfish.
- Limited Wardrobe: In the animated series, the girls almost always wear their standard iconic outfits; in the books, outfits often vary, but the girls are frequently seen in the same outfits the dolls are available to be purchased in.
- Nice Hat: Ashlyn is almost never seen without her pink tiara, and Willa has a headband shaped like bunny ears.
- Nice Shoes: The line is centered on wellies—wellington boots—and each character has uniquely styled wellies, befitting her personality.
- Official Cosplay Gear: The company sells accompanying outfits for many of the dolls' clothing, including their stock outfits. Rather than selling five pairs of individually designed wellies, a five-pack of matching socks are available along with clear boots.
- Parental Bonus: Every book has a "For Parents" section with tips for how to play games, do crafts, or address the same issues presented in the story with a child.
- Pink Means Feminine: Ashlyn is decked out head to toe in pink—shirt, skirt, tiara, and wellies—in her main outfit, and is the most "girly" of the main characters. Nearly all her secondary outfits have pink as well, and she is rarely seen without her tiara.
- Youthful Freckles: Ashlyn and Willa.