Zoobles! is a cute, sugary toyline created by Spin Master in August 2010,up to early 2013, which considered as a Spin-Off of the Bakugan toyline. They consist of a wide variety of sphere shaped characters that roll up into a ball to travel from place to place. Each Zoobles lives in a unique Happitat. Once a Zooble comes in contact with the hot spot on its Happitat, it pops open transforming into a unique character. The Happitat acts as an activation point to make Zoobles "spring to life" and also houses them for when they sleep at night. Each Happitat is unique to the particular Zooble who occupies it, but functions universally for all Zoobles. Zoobles have multiple points of articulation for playability, and even blink their eyes while you pet them. Each one possesses a unique set of characteristics based on their individual personality and location within Zooble Isle. To distinguish each Zooble (aside from visual differences) they have all been individually named and numbered so children are able to keep an inventory of their collection.
The entire toyline is later released in Japan by Sega Toys in March 17, 2011. The Japanese release has a bit of changes in the original version, while incorporating both candy and sweets themes into the characters and toys. In addition, Recipe Cards, special cards which had the same purpose as the Happitats were also included in each release. However, some of the playsets that were released in Japan weren't available in the American versions.
Tropes used in this series:
- Amazing Technicolor Wildlife: OH GOD!
- Animated Adaptation: Dong Woo Animation released an Animated Series in SBS before landing onto the toy's official Japanese Website and soon in TV Tokyo on February 2012.
- Art Evolution: Compare both versions, then you'll see the major difference. Good Luck not getting Epileptic Trees though.
- Art Shift: Well this is present to both versions. Since the original art of the Western Version may not appeal to Japanese kids, Sega twist things a bit and made it cuter and more appealing. They get merits for once.
- Canon Discontinuity: In the Western Version, the Zoobles live in a tropical island called Zooble Isle, while in the Japanese Version, the Zoobles live in Candy Land
- Expy: All the Zoobles were actually based on the Wontu design, a character from the Bakugan series.
- Gotta Catch 'Em All: There are more than 400 Zoobles (Counting the Japanese Exclusive ones) to buy and collect.
- Not So Different: Usually, both this and Bakugan were created by the same company. It's the Japanese version that adds a bit of Bakugan touch (The Recipe Cards were somehow similar to the Gate Cards of Bakugan).
- Scenery Porn: Very Rare in the American Toyline. The backgrounds in the toys were well done.
- Shout-Out: The whole toyline itself is a cutesy, cute-critter version of Bakugan. The Japanese version just blatantly makes everything sense.
- Sphere Factor
- Sugar Bowl: Candy Land.
- Suspiciously Similar Substitute: The Japanese version of the toys.
- Transformation Is a Free Action / Be the Ball: The Zoobles themselves can actually curl up into their ball forms whenever if they travel in long distances, expressing their emotions or anything else in between.