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"NOT INDICATED FOR CHILDREN OR THOSE OF A NERVOUS DISPOSITION."

"This game is not suitable for children or those who are easily disturbed."

"What, do you people really think I'm intended for children? Like, the littlest tiniest babies? I don't think I'm cut out for that sort of sugarjob."
Strong Bad, Strong Bad Email "for kids"

If for children you mistook
The rhymes and poems in this book,
We must at once apologize
And open up your blinkered eyes.
Please do not feel sad or lonely
When we warn: FOR ADULTS ONLY!
Now We Are Sick

"A really cute thing that shouldn't have been cute."
— How one of the teenagers on "Teens React" described Dumb Ways to Die

"Suicide, interpersonal strife, and curses from beyond the grave: what more could one want from a cute little talking animal comic?"

Iron Man: But between the two of us, my movie is more family friendly.
Batman: How is mine not family friendly?
Iron Man: Right... "Sorry, kids. I couldn't get in to see Kung Fu Panda. Let's go watch the clown with the M-16 opening fire on a school bus!"

Storyteller: "Rumpletweezer ran the dinky-tinky shop in the foot of the magic oak tree by the wobbly dum-dum bush in the shade of the magic glade down in Dingly Dell. Here he sold contraceptives and..."
[Shocked, he begins flipping through the book]
Storyteller: "Discipline"... "naked"... "with a melon"??"

Customer: But it's about superheroes! How can a film about superheroes be unsuitable for kids?
Me: There is a scene where one of the heroes cuts a man's head in half with a meat cleaver.
Customer: What, are they thick or something? How could you put that in a kid's film?

"Good little kids shouldn't watch."

"The filmmakers seem confused about who they were making the film for. They surely must have known the approach taken could only result in howls of outrage from the series’ fans. Thus with fans of the originals alienated, the only audience that leaves for Land of the Lost is either fans of Will Ferrell or those of lowbrow farce. Even then the film’s trailer gave no indication that the film was anything other than a straightforward lost world adventure. The fact that the film was intended as a comedy had been entirely omitted in any of the promotion. While the audience for both the original tv series was clearly children, here the two children have been recast as adults and the humour is decidedly grown-up – gags about Cha-Ka constantly grabbing Anna Friel’s breasts, Will Ferrell accusing Danny McBride of playing with himself, not to mention a scene where the three men sit around in a pool and get stoned. All of this was enough for Land of the Lost to receive a PG-13 rating in the US. Despite this, the publicity machine was clearly trying to pitch the film to family audiences. In terms of its promotion, we have what is possibly one of the most confused films of the year."
Richard Scheib, on the 2009 film adaptation of Land of the Lost.

If a rating on the box has ever been an adequate representation of a game's themes, plot and gameplay this is it.
CGR Underthrow, explaining in his review of Killer7 that the titular game is not meant for kidsnote 

"And so Marionette Owl is condemned to the fires of hell as Snake swaggers off to the next mission. So... yup. A story of Harmful to Minors a twelve year old boy finding the dismembered corpse of his sister scattered around a field followed by the realization he's going straight for hell for being a monster. Also 4Chan is somehow involved with everything going on..."
Rated E for Everyone!
The Dark Id, on Marionette Owl's death in Metal Gear: Ghost Babel

Jimmy Kimmel: This is not a movie for kids to go see.
Seth Rogen: If you're a terrible parent, then I think it might be.

I just won a new award for a kids' show
Talking 'bout a face numbing off a bag of blow
I'm like goddamn bitch, I am not a Teen Choice
Goddamn bitch, I am not a bleach boy
The Weeknd, "Reminder"

"Don't let your kids watch it!"
Robbie Rotten in the third season trailer of LazyTown, edited onto stuff that looks like it's for kids, but isn't.

"Good kids, stay away from this show. Got it?"

"Why are you watching Adult Swim?"
An audience member at a Comic-Con panel, after a kid declared Rick and Morty to be [adult swim]'s best show

I know neither the show nor the movie was intended for kids — but that didn't stop us from watching it anyway!

My little brother open this video and watch by himself. Told him not every cat videos is good for kids but he didn't listen

We're not making children's content. We're not targeting kids. We're an adult comedy channel. Why are we getting hit? SmashBits Animation makes video game adult comedy animations. We-We've made ourselves to be, like, the [adult swim] of video game parody animations. That's who we are; that's who we've always been.

"Mummy, can I watch this funny internet video about my favorite Yoshi game?"
"Of course, darling. There's hardly likely to be a reference to the dude that fucked the monkey that gave us AIDS."

This is not a children's book. It is a collection of old poetry which was not in any way aimed at children originally. It is basically an attempt by the writers to get a really accurate version of a whole bunch of ballads of Robin Hood that were written many years before and to translate them into modern English. As the inner flap says, it is a "work of art." But good grief, it's not for kids.

i made the decision to create the music video. i am an adult. i am not gonna spend my entire career trying to cater to your children. that is your job.

I THOUGHT THIS WAS SUPPOSED TO BE POKEMON
—A commenter in PointCrow's Twitch chat reacting to the nuking of Vinoville Town during his playthrough of Pokémon Uranium

I remember back in 2002 this video caused our internet privileges to be taken away. I still think it was worth it.
A Youtube commenter on Rejected

Earl: Hey Franny, you gotta see this puppet show, it's terrific!
Baby: Uh-huh!
Fran: Earl, that's for kids.
Earl: Yeah, you'd think that because they're puppets, so the show seems to have a children's aesthetic. (Aside Glance) Yet the dialogue is unquestionably sharp-edged, witty and thematically skewed to adults.

I'll never forget the conversation I overheard of a mom and her daughter while looking at a poster up at the local theater. The daughter said, "Look mom this movie looks cute." While the mom replied, "Now that looks like a fun movie for the family."
CKenshin on a poster for Made in Abyss: Journey's Dawn, an anime adaptation of a horror manga

Green Crewmate: Ugh… you called a meeting for this dude? That's just Sonic.exe! You know, one of those "YouTube Kids" characters.
Yellow Crewmate: Just like us!

"PARENTAL WARNING (this is not a joke): Joker is rated R and for good reason. There's lots of very, very rough language, brutal violence, and overall bad vibes. It's a gritty, dark, and realistic, Taxi Driver-esque depiction of one man's descent into madness. It's not for kids, and they won't like it, anyway. (There's no Batman.)"
Alamo Drafthouse Cinema warning for Joker (2019)

"If you can't tell by that letter, this game seems like a kids' game, but it is not. I wish it was just a kids' game, but something tells me I'm gonna end up shittin' myself."

"A parent might walk in and see Conker, y'know, walking around getting honey, and think, 'Oh, this is a nice game like Banjo. This is a nice game to get for my kids.' And then he gets drunk and starts pissing on some guy's balls."

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