aka: New Money
"The trouble with Heseltine is that he had to buy all his furniture."Literally "new rich" (pronounced noo-voh reesh), less literally "new money," this is the negative take on the Self-Made Man—or any character who unexpectedly came into money. The Nouveau Riche are characterized as rude and tasteless, and frequently contrasted with the refined manners of aristocratic Old Money characters. How they made the money depends where they come from and when the particular work is set. If British, expect them to be from either Oop North (with wealth made from industry) or more recently, London/Essex (with new wealth from the financial sector). If American, expect them to be Hollywood California people with bleach-blonde Valley Girl daughters, slovenly white trash who won either the lottery or a big-time settlement, obese Texan oil barons, cattle tycoons, contractors (especially in small-town settings) or (if set in pre-Civil War times) a cotton-pickin', slave-whippin' Fat, Sweaty Southerner in a White Suit. If black, expect a flashy character from a Glam Rap video or an athlete (usually football, sometimes also basketball). Especially unsympathetic depictions may give them ties to organized crime - or otherwise all-round jerkassery and contempt towards the social class they used to belong to. Common accessories for this class include fur coats, gaudy jewelry, obnoxiously color-coordinated suits, and gold teeth, as well as a love of equally flashy and gaudy vehicles (usually either European performance cars or blinged-out SUVs). They also tend to love throwing debauched, drug-fueled parties, and spending ludicrous amounts of money at similarly overpriced nightclubs or strip clubs is their idea of a night out on the town. Often paired with Conspicuous Consumption and Acquired Situational Narcissism, and can lead to A Fool and His New Money Are Soon Parted. Old Money, in contrast, are usually much more restrained in both taste and spending, as they have no need to flaunt the wealth they've always had and no wish to throw away the family fortune on trivial pursuits. A common method of playing with the trope — and one more common in modern works where traditional aristocracy and 'Old Money' aren't quite as revered as they used to be — is to have the Nouveau Riche character despite their lack of 'class and breeding' be a lot more likeable and down-to-earth than the Blue Blood types, usually because they know exactly how lucky they are now and how unfortunate they were before. Bourgeois Bohemians, with their pairing of progressive views and wealth, may be played this way. In this depiction, expect the 'class and breeding' the Blue Bloods and Old Money types obsess over to be codewords for snobbery, arrogant entitlement and stuffy, fusty over-adherence to pointless tradition. In Slobs Versus Snobs works where it's one against the other, expect them to see the old money types as pompous, arrogant elitists who have no clue what it's like to ever have to work for and/or want for anything, and for the Old Money to see them as crude, boorish, loudmouthed assholes who have far more money than they do dignity, taste, or basic integrity or moral character. Compare Idle Rich. Contrast Old Money, Impoverished Patrician (although are likely to end up at the sides of a Nobility Marries Money situation), Simple Yet Opulent (what these people are not prone to buy), Lower-Class Lout (what quite a few examples tend to have been prior to obtaining their money, though the "lout" part stays; this is what the phrase "cashed-up trash" usually refers to).
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- The noveau riche is a stock character in advertisements for the Norwegian national lottery, with the tagline "Lotto millionaires are not like other millionaires". These suddenly moneyed people usually used their money in highly eccentric ways, like the old hippie who bought a tank from military surplus and painted it in hippie symbolism and trolled military training exercises, the taxi driver who would now only take customers who shared his taste in music, or the immigrant worker who bought his workplace to get one over his abusive floor supervisor.
Anime & Manga
- In Gankutsuou, Danglars is the epitome of greedy new money with no class- this is well represented by the fact he always wears a golden suit.
- Kazuya and his family in Hana Yori Dango, though Kazuya himself is a more sympathetic example.
- Haruka Suzushiro's family in Mai Hime, apparently. Her best friend Yukino, in her special, reflects on a time when her family was not nearly as wealthy.
- In Victorian Romance Emma, Emma ends up working for the Malders, a new money family. It explores in some detail the upheaval and class conflict created by England's industrial revolution.
- Flashback chapters show that Richard Jones was considered "New Money" as a young man, especially by established aristocrats. In the present, Viscount Campbell is the only person shown to still think of him that way.
- Implied in regards to Michel Toulonchamp from Honoo No Alpen Rose. The reason why he squeezes the Durants is their good social position..
- Also implied with Countess Madeleine from Lady, and her Spoiled Brat children Thomas and Mary. It would certainly explain why she acts like she is the mistress of Marble Mansion, the Big Fancy House belonging to Lynn's father, before even being engaged to him.
- Alois Trancy from the Black Butler anime series. He flaunts his money and doesn't really seem to care, as seen by the first episode when he tosses bills and bills of money down to his "uncle". Not to mentuon, he is a massive case of Creepy Child. It's much more complicated than that.
- Marriage à la mode, a series of six paintings by the English painter and engraver William Hogarth, depicts the Arranged Marriage between the daughter of a nouveau riche city alderman and the son of a bankrupt Earl; the alderman aims to elevate his family to respectability, while the Earl hopes to restore his family's fortune. Unfortunately for both, the marriage ends badly, with the husband killed in a duel with his wife's lover and the wife taking poison after her lover is hanged, and the daughter they leave behind standing to inherit neither the title nor the money, although she does "inherit" syphilis from her father, which bodes ill for any future continuation of the family.
- In the Disney Ducks and Mickey Mouse Comic Universes, whenever the Beagle Boys or Peg-Leg Pete become rich (usually through illegal means) they will usually become this. Good examples are Carl Barks' "The Case of the Sticky Money" and Romano Scarpa's "The Lentils of Babylon" in the formers' case. It's always temporary.
- Richie Rich has a literal example in Richie's aunt "Noovoo Rich" who married one of Richie's uncles and has never gotten over becoming suddenly wealthy. She's flashy and even a little crass, but has a kind heart and loves giving away money to charities, albeit always very conspicuously.
- An incidental story from a children's book has a very poor pixie named Pipkin suddenly getting lots of money from a rich uncle, ending up with the Aesop that sharing is better than selfishness.
- Jackie from Origins, a Mass Effect/Star Wars/Borderlands/Halo Massive Multiplayer Crossover plays with this and Upper-Class Twit. She starts out poor because her mother and father don't bother telling her about the Old Money/Blue Blood she has by birthright. They actually leave her since caring for a child messes up their fun plans. Once she realizes exactly who she is, Jackie becomes an Ungrateful Bitch to the woman who took her off the streets and jets away to her new life as a heiress of a powerful family. She grows out of it, but whips out the old persona when necessary to enlist others in mostly-heroic causes since these people won't listen to the "reformed Jackie."
Films — Animation
Films — Live-Action
- Many James Bond villains, who are contrasted with Cultured Badass Bond.
- In Layer Cake, the London Gangster Jimmie Price is a rather vulgar, crude jerk and is contrasted with his old friend Eddie, who is the Magnificent Bastard to Jimmie's Smug Snake, and has managed to make himself Wicked Cultured, despite coming from the same background.
- Al Czervik (Rodney Dangerfield) in Caddyshack.
- Jack Hartounian in Caddyshack 2, a self-made millionaire of Jewish-Armenian descent who still retains his salt-of-the-earth mentality and enjoys a close friendship with his construction workers. he deliberately folds in a poker game against a Hispanic worker with a large family despite his winning hand in order to avoid taking money from him. He makes his money by building low-income housing in wealthy neighborhoods. Naturally, the country club Blue Bloods don't much like this idea and make efforts to shut down his construction project. As in the first film, this leads to a golf match. Meanwhile, his daughter desperately wants to be thought of as a Blue Blood and is frequently embarassed by her father's antics, while one of the Blue Bloods finds Jack's personality a refreshing change from the stuck-up snobs at the club and starts dating him.
- Thornton Melon (Dangerfield again) in Back to School. The bad guy of the film actually calls Melon's son a "crude, obnoxious, nouveau riche little phlebe".
- As in Real Life, Molly Brown from Titanic (1997), played by Kathy Bates. Subverted in that the only people who seem to dislike her for being Nouveau Riche are the other upper-class women. The men (and of course Rose) all seem to like her just fine. She is also a much more likable character than the other upper-class women.
- Steve Martin's character in The Jerk, along with his girlfriend, complete with looking like idiots in a fancy restaurant, A Fool and His New Money Are Soon Parted and Conspicuous Consumption, though not in that order.
- Max Shreck, the crooked tycoon in Batman Returns. He actually turns the stereotype on its head by mocking Bruce Wayne for having inherited all his money, while Max had to work hard (and break the law) for all of his. (Sharp-eyed viewers will note that Max and his son wear fur-lined overcoats, which were once the preferred fashion of this social group.)
- This is how Franco Zeffirelli depicted the Capulets (Juliet's family) in his version of Romeo and Juliet. This is emphasized through Color-Coded for Your Convenience: the Capulets and their retainers are dressed in loud, bright colors, while the Montagues (the older and more respected family of Romeo) favor more conservative clothing hues.
- The Spanish movie Hay Que Educar A Papá shows two families: Rich, aristocratic High-Class Glass -wearing Count De Ronda versus hard-working Self-Made Man Severiano Paredes who lacked social graces but made money with his work. Their children want to marry. Paredes's daughter convinces her dad to become a Nouveau Riche on purpose to impress De Ronda.
- Jim the broker from Boiler Room has a multi-room McMansion in an exclusive neighborhood, complete with tanning bed in the dining room and an expensive home theater setup in the living room - and almost no other furniture. The protagonist's narration lampshades this, noting that the brokerage is full of guys like Jim who have no idea how to spend the millions they made.
- In The Lady Eve, the Pike family is new money. The main character's father is a blue-collar man who made a fortune in brewing.
- In the French movie La Vengeance du serpent à plumes, the main character found a treasure in his deceased mother's home, and later goes to a grand hotel:
Loulou: Is this the place where you have rooms at 35000F a night?Hotel clerk: Yes, but we also have much cheaper—Loulou: You didn't look at me right, I'm a nouveau riche.
- In Revenge of the Nerds III: The Next Generation Booger falls in love with the daughter of a Nouveau Riche family whose patriarch denies he's Nouveau Riche.
- In Tillie's Punctured Romance, ignorant farmgirl Tillie inherits a large fortune, and the mansion to go with it. She and her villainous Gold Digger husband (played, interestingly, by Charlie Chaplin), make jackasses out of themselves, and trash the place. When Tillie's presumed dead uncle turns up alive after all, he tries to have them arrested.
- Jim Williams, the central character of Midnight in the Garden of Good and Evil.
Jim Williams: Yes, I am "nouveau riche," but then, it's the "riche" that counts, now isn't it?
- In A Brother's Price, the Whistlers are accused of being noveau riche a couple of times. However, their table manners and other behaviour are impeccable, Grandpa Alannon was very strict about that, and he had his wives wrapped around his little finger - after kidnapping him from a castle under siege, where Prince Alannon had just been taking a bath, they had to make amends.
- Not uncommon in A Song of Ice and Fire. The Clegane brothers and Petyr "Littlefinger" Baelish are the most prominent example, being the grandsons and great-grandson of a dog handler and a foreign mercenary, respectively. It is not uncommon in the series for Impoverished Patrician to marry these, such as the Westerling family who married into the merchant-descended Spicers. The Freys, one of the 20 richest and most powerful families on the continent, are still looked down upon by their peers because they became powerful "only" 600 years ago, by building a bridge and charging high fees for its use. They become one of the Great Houses after the Red Wedding, but are despised by most of the Seven Kingdoms for it.
- A more clear example is House Seaworth. Its founder Ser Davos was a smuggler who was knighted by Stannis Baratheon for smuggling him food during a siege. Davos comes across as one of the most likeable and down-to-earth characters, being one of Stannis' most loyal supporters.
- Janos Slynt exhibits the worst of this. He was a butcher's son who rose to become commander of the City Watch of King's Landing through being incredibly corrupt and after helping to capture Ned Stark he is named Lord of Harrenhal. However Tywin Lannister despises him for this and Tyrion Lannister sends Slynt to the Wall after they help kill King Robert's bastards, with his family being deprived of Harrenhal. While at the Wall Slynt continues to act important, insisting on being referred to as "my Lord". He ends up getting executed by Jon Snow for refusing to obey orders.
- The Tyrell family, the Lords Paramount of the Reach and one of Westeros' richest families, are seen as up-jumped Stewards, as they were the Stewards of Highgarden before the extinction of the Gardner Family, and were given it for complying with Aegon The Conqueror. Despite having made ten marriages with the Gardners before getting Highgarden, other Reach Houses who consider themselves to have better Gardner descent still look down on the Tyrells.
- The murder victim in Murder on the Orient Express.
- Really, this trope is very common in Genteel Interbellum Setting mysteries. In particular, Jews and American businessmen are almost always presented this way — although the Lord Peter Wimsey novel Whose Body? subverts both of these.
- Pride and Prejudice plays with this trope.
- The Gardiners are an aversion, as they are literally Nouveau Riche who made their money in trade but are genteel, educated "people of fashion".
- The Bingleys also made their fortune in trade, but — for reasons Austen never gets into — the youngest generation moves in the upper circles of the landed gentry, and Bingley's two sisters are snobs who look down on people like the Gardiners.
- Also played with by Lady Catherine de Burgh, who is a member of the landed gentry and of old money, and fancies herself a classy Blue Blood — and yet is rude, ill-mannered, snobby and, compared to her (untitled) nephew, completely lacking in class as much as any stereotypically Nouveau Riche character. The point clearly being made is that a fancy title and the length of time someone's family has had their money has no bearing on a person's character.
- The antique Roman author Titus Petronius in his satirical novel Satyricon (c. 60 AD) has Trimalchio, a freed slave that has come to untold riches, and who is an exemplary "Nouveau Riche". Petronius has him throw an exorbitant party, and the meticulous description of it is almost entirely dedicated to this trope (for comical effect). The "Feast of Trimalchio" is quite a famous piece of literature, and the trope therefore Older Than Feudalism.
- Jay Gatsby of The Great Gatsby is an interesting take on the trope, inasmuch as his tackiness is presented as tragic, or at worst pathetic, more than anything else. Incidentally, F. Scott Fitzgerald considered titling the novel either Trimalchio in West Egg or simply Trimalchio, as a Shout-Out to Petronius and his Satyricon; however, he was persuaded that most readers wouldn't get the reference (and they wouldn't).
- She may not necessarily be tacky per se, but Lina Broud of the Luxe series uses this trope as the reason for her rise in status (rather than the truth, which is that she's just a maid that used deceit to get what she wanted).
- In The Count of Monte Cristo, the villainous Danglars is described as a stereotypical Nouveau Riche, with an appearance as repellent as his personality. In contrast, the Count is himself Wicked Cultured despite having spent most of his life as a humble sailor and prisoner. It seems that the lowborn will only develop shallow tastes in response to riches if they're bad people to begin with.
- In Vanity Fair, the three main families, the Sedleys, Dobbins, and Osbournes all made their money in trade. The Dobbins kind of fall into the "lack of class" version, being very recently wealthy, but the novel has its contempt overwhelmingly for the Osbournes, who reached high society slightly before the others, and have become snobbish note jerkasses.
- The Way We Live Now has Melmotte, an Ambiguously Jewish Corrupt Corporate Executive and an equally crooked American business partner, and the novel has a lot to do with the idea that those people would form alliances with the impoverished aristocracy and would be at extreme advantage over them.
- Deconstructed in Matthew Reilly's Jack West series, when the House of Saud is dismissed by the Royal Houses of Europe as "new money" because they made their fortune by selling oil to the West. However, they are shown to be very similar (but not in a good way).
- Frederick Winterbourne's main problem in Daisy Miller is that his aunt and every other American in Europe keeps telling him that the titular heroine, whom he is falling for fast, and her family are this.
- Although there aren't really any characters who fit the type, Night Watch contains several references to the New Russian described below, particularly their use of bodyguards and participation in shady business, as well as their ostentatious use of wealth.
- Referenced in a couple of Discworld books, mostly to play up the aristocrats as terrible snobs. Although Seldom Bucket in Maskerade ("You may think I'm just big man in cheese who wouldn't know culture if he found it floating in his tea.") comes close to an actual example.
- In the Sweet Valley High books, Lila Fowler's family was looked down on by Bruce Patman's family because they were considered this.
- Alec D'Urberville in Tess Of The D Urbervilles fits this trope almost perfectly. By contrast, the eponymous Tess is (very distantly) an Impoverished Patrician.
- In the novel Prep by Curtis Sittenfeld, about a middle-class girl at an elite prep school, there's a paragraph where the protagonist explains how she learned the difference between Blue Bloods and the Nouveau Riche: "At the time, it surprised me how openly Martha referred to the Maxwells' money, and later, when I went to Martha's family's house in Vermont the first time, I could see that they, too, clearly were wealthy. But there were different kinds of rich, I eventually realized. There was normal rich, dignified rich, which you didn't talk about, and then there was extreme, comical, unsubtle rich - like having your dorm room professionally decorated, or riding a limousine into Boston to meet your mother - and that was permissible to discuss."
- Averted in Les Misérables. Valjean, a parole-breaking convict with nothing to his name but some stolen (and not-so-stolen) silver, invents a new manufacturing process which reinvigorates a small-town factory. This results in him eventually becoming the owner of the factory and then mayor of the town, apparently amassing a huge fortune in the process. However, he never flaunts his wealth, only spending the bare minimum on himself, although he spares no expense in raising Cosette.
- In David Brin's Existence one of the other aristocratic rocket-racing kids tries to insult Hacker by calling him "new money". Hacker's retort is that his family's wealth goes back generations, to the 20th century. His mother isn't much different than the other aristocrats of the mid-21st century, just a bit less inbred and more inclined towards science.
- This forms the difference between Lestat and Louis in Anne Rice's The Vampire Chronicles books. Lestat comes from an Impoverished Patrician family in France who slept with their dogs and actually hunted for food. He gained his wealth from his vampire maker, after the latter committed suicide. Meanwhile, Louis is a slave-owning plantation owner from Louisiana, whose family started putting on airs of what they thought aristocracy was supposed to be about. In fact, Louis had trouble, at first, beliving that Lestat was a Blue Blood. At the same time, throughout the series, Lestat is the one who spends frivolously and doesn't even really know how much money he has. In fact, his nickname among the vampires is the "Brat Prince".
- The Thames' in Aunt Dimity and the Lost Prince. Husband Tony is a Self-Made Man who built up the family's fish firm into a household name. While Bree approvingly describes their home (renamed "Shangri-la") as "the 1870s meets the 1970s", Lori is less taken with the look. Wife Gracie is also depicted as overdone in clothing, shoes, hair and makeup, but she is far kinder than the blue-blooded Boghwells.
- The Chalet School series has two notable examples: Joan Baker in Problem for the Chalet School, whose family are able to afford to send her to the school after her father wins the pools, and Diana Skelton in Bride Leads the Chalet School. Both are seen as vulgar and classless by the other girls, though Joan does get better eventually.
- The Gundermanns in Der Stechlin.
- Take a Thief: Skif pulls off an impressive heist at a "new money" merchant's home. Not only has the merchant been flaunting his wealth, but some of his choices make it easier for Skif to rob him. (The brand-new mansion the merchant insisted on building had several security flaws, he cheaped out on his safe lock, and his Trophy Wife described the hidden safe's location on a public street.)
- The Brady Bunch: The Season 2 episode "The Treasure of Sierra Avenue," but applied to children and young teen-agers. After all, only $1,100 is found (in a vacant lot), and if they keep the money, each of them would have about $190 (split six ways), but to even a 15-year-old (Greg's age in the fall of 1970), that's a lot of money (again, remember this is 1970) and leads all the kids to wildly imagining how they'd spend the loot (although Mike says the money will go into the bank and turned into education bonds). By episode's end, the rightful owner shows up and the kids get to keep only a tiny fraction as a reward ($20, which split six ways is only $3.66, more than enough money for his kids in Mike's eyes).
- The Dukes of Hazzard: The fourth-season episode "The $10 Million Sheriff" has Rosco temporarily becoming nouveau riche after an inaccurate will bequeathing him $10 million from his distant Uncle Hosiah. Rosco only got $10, which leads to huge, life-threatening problems from a bloodthirsty, no-nonsense bounty hunter who wants $100,000 for finally bringing the Duke boys to justice. In between Rosco thinking he's rich and learning he's not, he spends his money wildly, on (as series narrator Waylon Jennings might have put it) rhinestone suits and new expensive cars ... he's wanted that the same way for years, and needed a change.
- In Gilmore Girls, the Gilmores have been a well-respected and wealthy family for over a hundred years — but they're still considered Nouveau Riche trash by the Huntzbergers, who have been rich for centuries. Even by the gold-digging, former bar waitress matriarch who (it was implied by an angry Emily while chewing her out) only managed to marry into the family because she got pregnant.
- The Beverly Hillbillies
- In the third Blackadder series, it looks like the Prince Regent will have to get married for the sake of his finances, and since none of the traditional aristocratic options are available and/or suitable, he ends up pursuing the daughter of a Nouveau Riche industrialist. It transpires that the industrialist isn't actually as rich as his daughter's prolific spending suggests, and is himself in need of the Prince Regent's supposed wealth.
Blackadder: these people are the future. This man probably owns half of Lancashire. His family's got more mills than, than you've got brain cells. 7 mills
- The Harry Enfield character Mr Considerably-Richer-Than-You. Loadsamoney is the same sort of character on the way up.
- A Royal Pains episode features a couple who's this trope. They are from Nebraska and have won the lottery. The husband becomes Hank's Patient of the Week because he has gout due to all the expensive food his wife made him eat.
- A few show up in Midsomer Murders. Like everything else.
- Richard DeVere in To the Manor Born, in stark contrast to Impoverished Patrician Audrey fforbes-Hamilton. Where Audrey has the social status and roots at Grantleigh Manor, she has no money to keep or maintain the manor. Richard does, and he is decidedly new money - a self-made grocery tycoon originally from Czechoslovakia who boasts that he will be able to turn Grantleigh into a modern, profitable farm... without really knowing anything about farming.
- The entire premise of Kath and Kim.
- The Chilean Soap Opera Marron Glacé:
- Clo Villagra, the mother of the two romantic female leads, became this due to a very succesful catering business that she built with the money coming from her dead husband's inheritance. What Clo and her family didn't know, though, was that said riches came from dirty businesses. Which brings the male lead Octavio into their lives, as he's an Impoverished Patrician whose family was the main victim of said tricks and lost their own wealth due to them.
- Clo's sister and business partner Leonor also was this, but she was portrayed as so incultured that Chilean slang coined the derisive nickname "cuicante" (mesh of the words "cuico" and "picante", which can mean "snobbish" and "vulgar" in Chile) specifically to refer to nouveau riche.
- Also the Sa-Sa (Salinas Sánchez) family from the more recent Chilean soap Brujas, who won the lotto and turned into this. They were mostly Played for Laughs, though, so they became the Ensemble Darkhorses of the series and even got their own Spin-Off.
- Castle has a Victim of the Week who became this after winning the lottery, though he mostly just spent money on anything that caught his eye and was a decent guy otherwise. Castle actually sympathizes with the guy since he was still in college when his first book became a bestseller and he also spent his new fortune on all kinds of stuff without a second thought.
- In Boardwalk Empire, black Prohibition gangster Chalky White was born to an uneducated poor family, but made millions through his criminal enterprises. He wears fine suits, drives a ostentatious car, and has married a light-skinned, classically educated wife. Their children are raised from birth to be wealthy. He's called out for being uppity by both black and white characters and suffers from culture clash within his own family.
- In Downton Abbey, this is played with in the case of Mathew and Isobel Crawley, who come into money and status very suddenly when Mathew is pronounced as the heir of the Earl of Grantham and moves to Downton Abbey; the show basically shows why this trope exists with how many weird new customs the two must adjust to in order to fit in with the noble Crawley family. The trope is played perfectly straight, though, with Richard Carlisle, who frequently betrays his bourgeois origins with his lack of propriety and manners, and contempt for the household staff - and completely averted with Mathew's fiancee Lavinia, a daughter of a Self-Made Man who is one of the sweetest, politest characters on the show, and thus fits in perfectly at Downton.
- On Smallville Lionel Luthor goes out of his way to hide the fact that he's a member of the Nouveau Riche, claiming descent from Scottish nobility and even buying and importing a castle to the US. In reality, he's from Metropolis' Suicide Slums, and made his money by killing his parents and investing the insurance money.
- The final season of Roseanne had the Conner family winning $100 million from a lottery ticket and becoming this. Of course, the final episode reveals this as all just a product of Roseanne's wishful imagination.
- The early-'70s sitcom Arnie was about a blue-collar worker getting randomly promoted to an executive position and dealing with the subsequent Fish out of Water issues. Herschel Bernardi's title character was even surnamed Nuvo. "Arnie Nuvo" could also be a deliberate take on art nouveau, making it a double pun.
- Posh Nosh: Minty Marchmont, having married rich, a fact even her husband doesn't let her live down.
- Bruce Springsteen's Badlands:
Poor man wanna be richRich man wanna be kingKing ain't satisfied till he rules everything
- This is what PSY is satirizing in "Gangnam Style" - wannabes and posers who claim to be from Seoul's Gangnam district by imitating (in a tacky way) the materialism displayed in such Conspicuous Consumption.
- Perhaps the most famous example in wrestling was John "Bradshaw" Layfield, former Texas hick turned millionaire thanks to his (legit) job outside of wrestling as a stock-market consultant. Interestingly, he held the WWE Championship at the same time that the World Heavyweight Championship was held by the Cultured Badass Triple H.
- It is not known whether "Million-Dollar Man" Ted DiBiase fit this trope exactly, but he certainly acted like it. (His son has taken a more low-key road.)
- The Fabulous Moolah, greatest Women's Champion of all time. (She was born to a family of sharecroppers in South Carolina, and eventually became successful enough to have a mansion for herself built not far from her family's home, as well as having the street the mansion was on named for herself.)
- Ted DiBiase's son accused Montel Vontavious Porter of trying to appear high class but really being new money.
- It's subtle, but the Exalted Sourcebook Masters of Jade has shades of this in terms of the most successful Guild merchants; a lot of emphasis is put on members of various ranks who came from humble beginnings and scraped their way up the ladder with inventiveness and ambition. Tends away from A Fooland His New Money Are Soon Parted; the Guild is generally designed around the idea that nobody without the financial savvy to retain their wealth will get very far with it. Serves as a contrast and parallel to the line's earlier introduction of the Scarlet Dynasty.
- Warhammer has Greasus Goldtooth, Overtyrant of the Ogre Kingdoms. His obscene riches come entirely from plunder, raiding and extortionate taxes and protection rackets on the merchant caravans that come through his domain, and being an Ogre his idea of how rich people behave is somewhat... simplistic. He is massively obese from over-eating, and has his flabby bulk carried around by diminutive gnoblar bearers (because he's too rich to walk), who scatter gold coins in his path wherever he goes. He wears baggy silk trousers, a huge fur-lined cape, vast heaps of gold jewellery and jewelled rings by the bucketful, topped off by a basin-sized crown. He even fights with a solid gold, jewel-encrusted sceptre wound round with gold chains. In the other hand he generally carries a massive bird leg to chew on. As you might expect, most of his teeth are now gold replacements.
- In 3rd edition and up Dungeons & Dragons, a typical mid-to-high level adventurer will likely be sporting enough magic items and other gear to fund a small army, and when it's all rings, amulets, weapons, and armor, most find it harder to not flaunt it around.
- Invoked by name in I'm Getting Murdered in the Morning by Lee Mueller.
- In Le Bourgeois Gentilhomme (The Would-Be Noble), Molière acidly criticizes this trope through Monsieur Jourdain, the pretentious and snobbish bourgeois main character. As the play opens, the music and dancing instructors Jourdain has hired in an (ultimately doomed) attempt to become more cultured admit they are happy to take his money despite their frustrations at the fact that he is too dim-witted to understand or appreciate their work. Molière takes the chance to throw pot shots at aristocrats as well, though, in the form of cash-strapped count Dorante, who flatters Jourdain's delusions of one day joining the nobility while borrowing ever larger sums of money from him.
- The Hubbards in The Little Foxes remind William Marshall that they are not aristocrats but traders as they close a deal with him that will make them definitely rich.
- Faninal in Der Rosenkavalier, who is willing to strain his failing health to arrange the marriage of his daughter Sophie to a real aristocrat. Too bad the one who's chosen is Baron Ochs...
- The title character of Giacomo Puccini's opera Gianni Schicchi is a member of the Nouveau Riche.
- Played for Laughs in Finians Rainbow, where the residents of Rainbow Valley (to quote the script) "can now afford to stop wanting things they can buy and to start buying things they don't want."
- Yermolai Alekseevich Lopakhin from Chekhov's The Cherry Orchard can be easily "acted" as such if the performing troupe isn't too sympathetic to him.
- In The Unsinkable Molly Brown, Johnny Brown strikes it rich in Leadville and marries the title character, who is determined to prove herself the social equal of Old Money society despite not having being brought up with refined manners, to say nothing of having Never Learned to Read.
- In Bully, one of the Preps Tad Spencer is new money, a fact he is ashamed of and tries to mask it by speaking with a stuck-up British Accent.
- In Mitsumete Knight, the Zakroid family became aristocrats of this type thanks to a boom in the diamond and rock phosphate markets. Linda, the heiress of the family, doesn't like at all being called "Nouveau Riche" though, because she worked hard to become an aristocrat, and wants to prove to all she's worthy of this rank. However, to get her Ending, she'll have to witness the family's business go to bankruptcy, so she can see the people who really care for her (i.e. the protagonist).
- In The Legend of Zelda: The Wind Waker, there is a poor man on Windfall Island who begs and moans for you to rescue his kidnapped daughter Maggie. When she is rescued, she brings back a load of Skull Necklaces (which look like junk but are secretly worth a lot of money), which he uses to become rich overnight. This turns him into an extremely arrogant rich man. He's not too popular. He plays a direct Foil to an Impoverished Patrician on the same island: see that trope page for details.
- The problem is that the explanation of how he got rich is easily missed, making it look like he got paid by the former rich guy on the island turning him into the Impoverished Patrician.
- Ai Ebihara's family in Persona 4. They were extremely poor, but Mr. Ebihara's businesses suddenly flourished as he hit the right spot, and now they're loaded. Ai herself, a former Fat Girl who was bullied due to her poverty and excessive weight, uses said riches to reinvent herself into a beautiful Alpha Bitch in order to be admired and loved.
- Edgar Oinkie from Anarchy Reigns amassed a fortune from black market dealings. He's described as the worst type of "new money" - rude, loud, uncouth, short tempered, violent, and gluttonous.
- In RuneScape, Queen Ellemaria of Misthalin is rude to anyone she perceives as being lower-class than herself. In the "Garden of Tranquility" quest, she sends you to the Wise Old Man for a lesson in etiquette, and he tells you that Ellemaria was a barmaid who married into royalty, and really shouldn't be talking. (King Roald, her husband, is typically shirty to you for the opposite reason— you've interrupted him at work.)
- Happened in an episode of DuckTales, which also spoofed Romeo and Juliet. With a Cave-Duck Romeo (who had been adopted into Scrooge's "old-money" family) and a modern duck Juliet (whose family had just won the lotto).
- Also done with a one-off character in another episode, a homeless man who found a priceless painting. He buys his way into party after party, eating all the hors d'oeuvres he can get his hands on.
- Arthur: Ed Crosswire and family got rich this way.
- Rugrats: When Chuckie's father wins a sweepstakes, he enrolled Chuckie into a pre-school for rich kids. The other kids didn't want to become friends with him because he was "new money".
- In Three Hundred Big Boys, every American receives a three-hundred dollar tax rebate, including the constantly poor Zoidberg. He spends the whole episode doing "rich person" things — ordering the most expensive thing on the menu, shopping for jewelry, and playing golf. As it turns out, he enjoys none of these things, and learns to appreciate the squalor in which he usually lives.
- In the earlier episode A Fishful of Dollars Fry finds out that thanks to accrued interest, his bank account now holds $4.3 billion. He spent most of it on 20th century artifacts, including the MacGuffin of the plot, the last can of anchovies in existence. After Mom and her minions steal his money, most of it is repossessed and he chooses to eat the anchovies.
- The Simpsons:
- Charles Montgomery Burns (who himself embodies this trope but is in denial about it) criticizes a young Australian millionaire he sees on television for not knowing how a rich person is supposed to act: "Where's the dignity? Where's the contempt for the common man?"
- One episode features Rainier Wolfcastle's daughter. She attends a Prep School where old money kids pick on her because she's new money.
- One Daria tie-in book summarizes Andrew Landon (Jodie's dad) as "nouveau riche and proud of it." His attitude can be seen in some contrast to the Old Money Sloane family, who are kind of cheapskates. (Just look at Tom's car.)
- A frequent occurance in the Hip-Hop scene. Many rappers sport lots of expensive jewelry, cars and surround themselves with attractive women. They also often end up broke due to poor money management.
- Michael Carroll, a British garbageman who won the lottery and used his new found wealth to become a minor pop culture celebrity. Fashioning himself as the "King of Chavs", he became notorious for overly flaunting his wealth and recklessly spending money on houses, expensive vacations, drugs, parties, cars, etc. He ended up losing his entire fortune within a decade and has since returned to his pre-lotto life as a garbage collector.
- "New Russians" was the Russian term for this in the early post-Soviet years for Russians who were suddenly incredibly wealthy, but perceived as terribly uncultured (i.e. unfamiliar with upper-class culture) and boorish. Extravagant spenders, they were the subject of a lot of typically great Russian humor, like these jokes:
Two New Russians were arguing at a bar over which had the fancier car, house, bling, etc. One says "See this necktie? Imported silk, cost me one thousand dollars American!" The other replies, "Bah! I know a place where I can get same necktie for ten thousand dollars!"A New Russian crashes his brand new car. When he wakes up in the hospital ward, the nurse informs him of what happened. "No! Not my new Mercedes!" he whinges. The nurse goes on to say, "And unfortunately, your left arm was also crushed in the impact." To which the New Russian moans, "No! Not my new Rolex too!"
- Parvenu — "upstart", 1802, from French parvenu, "said of an obscure person who has made a great fortune," noun use of past participle of parvenir "to arrive", from Latin pervenire, from per- "through" and venire "to come", used as a derogatory term by nobles who judged them undeserving of their new wealth. There's also the closely related arriviste, "pushy, ambitious person," 1901, from Fr. arriviste, from arriver "to arrive". The notion is of a person intent on "arriving" at success or in society, and means more "ambitious and unscrupulous".
- The Bonaparte family were this for most of the 19th century, although their lineage could be traced to Italian nobility. Napoleon III made marriage offers to princesses from all over Europe, but none would ever consider the Bonapartes a 'real' noble family, so he had to settle for a much lower-rank Spanish Countess. It wasn't until the end of the 19th/start of the 20th century that other royal families began to accept them, by which time ironically they had no chance of ever being restored to the throne.
- In fact, Napoleon set up a new nobility that was seen as this by the old one. This was particularly true for the Imperial military nobility, as many of the new Dukes, Counts and Barons were former Revolutionary soldiers promoted for their merit and not their manners. Even some of those who did belong to the old nobility, like Marshal Davout, were seen as boorish brutes by their former peers.
- While we're on this linguistical bent, there is also Hobnob, from the Old English, which carries similar connotations of transgressing social strata. And "tufthunter", which referred to college students who tried to hang out with the nobility (who wore distinguishing tufts on their caps).
- A late 1890's (English) newspaper editorial complained that the English nobility was losing its class, what with all the penniless aristocrats marrying off their sons to the daughters of filthy rich American cattle-barons and tycoons.
- Donald Trump, to a degree. His father was a very successful low income housing developer in NYC, he sent Donald to Fordham, so his family was doing very well before. Donald just took his love of construction and everything else Up to Eleven.
- Example: the Discovery Channel documentary series Mighty Planes did an episode on Trump's private Boeing 757, and although meant to showcase the plane and how much Trump cared about it, what comes across instead is what a pain in the ass Trump is to work for. At several points his employees will talk about why "Mister Trump" will be upset because of a problem (such a takeoff before the airport closes) when the reason for the problem is Trump himself.
- Molly Brown, best known for surviving the sinking of the Titanic and demanding that her lifeboat return to the ship to search for more survivors.
- There are now have half a million recently-minted Chinese millionaires, most of whom are former "Little Emperors". As one might expect, they are reported to have rather crass tastes; the most disgusting (to purists) is the oft-repeated tale of mixing different fine wines in a punchbowl. The children born to the first generation of post-reform entrepreneurs are known as the "fu er dai" (second prosperous generation), and are notorious for spending huge amounts of money (given to them by their parents, of course) on fancy European cars, designer clothes, and trips abroad. Lots of Chinese publications decry that the fu er dai, unlike their parents, have all the lavish benefits of economic reform, but never had to work or suffer hardship for any of them.
- The Kennedys, often mistaken for Boston Brahmins, were actually excluded from that society for their Catholic faith. There is also a persistent urban legend that family patriarch Joseph Kennedy Sr. earned his fortune from bootlegging.
- The 'white shoe brigade', a group of businessmen in Queensland, Australia who had close ties with Sir Joh Bjelke-Petersen, the state premier from 1968-1987.
- Anna Nicole Smith - although the degree to which she fit this trope was embellished quite a bit by just about everyone responsible for promoting her cult of personality, including Anna Nicole herself. It is true that Anna (known as "Vickie" at that time) was living a working-class existence when she posed for Playboy in the spring of 1992, but that was largely by choice: she was raised in a comfortably middle-class household, got expelled from high school for delinquent behavior, and simply entered the job market rather than trying to complete her education.
- Inverted with the original snobs. The snobs were early non-noble students at Oxbridge, who would have s.nob. (for sine nobilitate or "without noble title") put down in their entry papers. The snobs would act as sophisticated as they possibly could as a way of flipping the high-borns who looked on them the bird.
- Some of the etiquette expected at today's classical concerts would have condemned modern audiences as this by the nobles who heard these works at their premiere. Concerts were intended as a place for the upper classes to socialize. Sometimes the audience's chatter would even drown out the orchestra, much to the annoyance of the conductor. In a letter, one 19th century nobleman complained about a commoner who sat quietly listening to a concert, calling him a slack jaw yokel. Bringing pastries to eat during the performance would have also been considered perfectly acceptable.
- While not technically wealth (that was supposed to be nonexistent), after World War II there were plenty of Soviet jokes about Generals' wives, who received a lot of luxury items from the conquered territories. Such as the wife who, when told she couldn't wear a lacy nightie to the theater, asked where they expected her to wear such a beautiful "dress."
- John Steinbeck once said (or at any rate is often quoted as saying) that "socialism never took root in America because the poor see themselves not as an exploited proletariat but as temporarily embarrassed millionaires."
- This is rather common among sports athletes, particularly those who come from low-income families and/or turn pro with very little college experience. It's also not uncommon for retired athletes to go broke because they do not know how to properly manage the millions they made once the source of income dries up.
- The early Han dynasty was notorious for this. Their lineage originating as a minor noble family, they were notorious for their Hair-Trigger Temper and very unbecoming behaviour in general.