Egocentric Team Naming

I mean, unless Mario is also their surname...^note Which it is, in the live-action film.

Sly Cooper: We're friends! Equals!
Dr. M: Then why is it called "the Cooper Gang", you self-centered egomaniac?!

— Sly 3: Honor Among Thieves

This is when someone names his team/group after himself. Sometimes justified in that the group namer is the most famous member, but sometimes it's just a point of self aggrandizement. And sometimes it won't even be noticed by the namer.

Note this doesn't include "X and the Ys" names unless Y is very strongly related to X, or instances like The Mighty Ducks where they named the team after someone else, in that case, to get that someone to sponsor them.

Sub-Trope of Meaningful Rename.

Compare Egopolis, Conspicuous Consumption, Airstrip One. May overlap with Identically Named Group if the group is named after their shared name.

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Examples

Anime and Manga

• In BECK, when the main characters are trying to come up with a name for their band, lead guitarist Ryuusuke spends a moment on the floor writing ideas. When he's finished, he holds it up proudly, and every suggestion contains his name, like "The Ryuusuke Experience" and so on. Of course, no-one was impressed, though the fangirls that hang around them were amused.
• Dragon Ball Z has the Ginyu Force, named after Captain Ginyu. Then it turns out as of Dragon Ball Z: Resurrection 'F' that the overall space pirate military organization they serve as mercenaries for is actually called the Freeza Force, named directly after its young emperor.
• In One Piece, the group of pirates the series follows is called the Straw Hat Pirates, even though Luffy, the captain, is the only one who wears a straw hat. This goes for most other pirates, who are either named after the captain (Whitebeard Pirates, Kid Pirates, Buggy Pirates) or an attribute of the captain that no other crewmember has (Spade Pirates, Red-Haired Pirates, Firetank Pirates). Less often, a pirate crew has a name that actually covers the whole crew rather than just the captain.
• In Azumanga Daioh, Yukari has the class separate into two teams for a game of dodge-ball. Naturally, she's the leader of one of the teams, named "Team Yukari".
• Shaman King has Ren's team — which he named Team "The Ren".
• Shinta Fukuda from Bakuman。 likes to refer to the group of mangaka protagonists trying to get published as "Team Fukuda". He first tried to go for "Team Niizuma" after the fact that, albeit quickly, he, Mashiro and Nakai worked under Niizuma, but quickly changes it to the current form when talking to Mashiro on the phone.
  Fukuda: You're already part of Team Niizuma- I mean, Team Fukuda.
• In Zombie Land Saga when the zombies are trying to come up with a name for their idol unit, Lily's suggestion is "Lily with Cutie Lily Magic".
  Sakura: Where are the rest of us?
• Jinzō Konchū Kabuto Borg VxV: The Big Bang Organization takes its name after their leader, Big Bang.

Comic Books

• Mr. Fantastic named the Fantastic Four and himself simultaneously. Their Evil Counterpart, the U-Foes, are named after the member whose idea it was to get bombarded with cosmic rays in the first place: Simon Utrecht, alias Vector. It's important to note, though, that this was Ironclad's idea.
• Among the New X-Men groups, one member was codenamed Hellion, and the team advisor chose the name... the Hellions. A different member lampshades this: "Hey, did we just become Hellion and the Hellions?"
• The X-Men themselves, with Charles Xavier, aka Professor X. He swears he didn't name them after himself, but after the X-gene.
• Mr. T and the T-Force
• Archie Comics
  • Archie named his rock 'n' roll group "The Archies". Reggie suggested re-naming the group "The Reggies". And Veronica, whose ego can sometimes match Reggie's, also nominated her own name once.
  • That Wilkin Boy features Bingo's band the Bingoes, who were just Expies of the Archies.
• Blue Devil Annual #1 had several supernatural-themed characters team up. At the end, the Creeper suggests they be a regular team called "The Creeper's Spirit Squad". Which everyone thinks "the stupidest idea I've ever heard!"
• Would you believe that the Incorruptibly Purely Pure and Humble Superman has one? Ladies and gentlemen, introducing Team Superman. The Supermen of America don't actually count for this trope despite the name since they were Lex Luthor's idea. Nice job creating your own enemies, Lex.
• Batman as well, before Batman Inc. "franchised" the idea, there were the Batmen of All Nations in Pre Crisis times. Though only one of them was called Batman.
• The Sinestro Corps in the Green Lantern, which could have been called the Yellow Lantern Corps, but was instead named after its founder. Oddly enough he didn't come up with the name on his own but rather was given to him by Booster Gold, who was distracting Sinestro by claiming to be his biggest fan in the future and a member of the "Sinestro Corps"...
• Spider-Gwen is in a band called "the Mary Janes" with her world's Mary Jane Watson.
• Ultraheroes: When the Ultraheroes are thinking about what to name their team, Cloverleaf (Gladstone) suggests "Cloverleaf and Friends, with the 'and Friends' in small writing".

Films — Animated

• In The Super Mario Bros. Movie, the brothers' plumbing company is explicitly called Super Mario Bros. Plumbing. The official website reveals that they didn't go with Super Luigi Bros. because Luigi is camera shy.

Films — Live-Action

• Casino Royale (1967): Once James Bond becomes head of MI6 after the previous M gets offed, the very first thing he does is rename all his agents, male and female, James Bond 007 as a ploy to confuse the enemy.
• In Ocean's Twelve, the main cast is upset that they are being called "Ocean's Eleven" because the name is centered on Danny Ocean. This example is unusual in that it wasn't Danny who came up with the name.
• At the end of Hot Tub Time Machine, it's revealed that Lou has used knowledge from the future to get rich. He also founded the band Motley Lou.

Literature

• Invoked in Harry Potter and the Order of the Phoenix: When Harry's secret group of students are caught and brought before the headmaster, Dumbledore claims responsibility for the whole thing, noting how their charter specifically reads "Dumbledore's Army, not Potter's Army".
• Haruhi Suzumiya: Haruhi's SOS Brigade doesn't look like this... until you expand the acronym and find that the second S stands for Suzumiya.
• Starship Troopers states that this is a typical naming theme for Mobile Infantry companies, using the commander's name with some Allierative Name to produce examples such as Rasczak's Roughnecks. Though when Rasczak buys a farm and Sergeant Jelal takes charge he vetoes an attempt to rename the company "Jelal's Jaguars" out of respect for the old man. It ends up "Rico's Roughnecks" when Rico makes lieutenant.
• Hammer's Slammers are a mercenary company under the command of Colonel Alois Hammer, though it started as an unofficial nickname given by the troops.
• Collegium Chronicles: When the Kirball teams first formed, the students tried to name the teams according to this trope. The instructors promptly stomped on that, saying that the teams were meant to continue after the team captains went into Whites.
• Falkenberg's Legion, which consists of troops who followed Colonel John Christian Falkenberg when he was drummed out of the Line Marines.
• Rejected names for The Band With Rocks In in Soul Music include "Glod and the Glodettes" and "Cliff and the Cliffettes".

Live-Action TV

• Referenced in iCarly. The in-universe webshow is named iCarly despite Sam having equal screen time and Freddie's contributions being just as invaluable as either of theirs. In one episode, a rival who wanted to start her own webshow mentioned this as a tactic to try and get Sam to abandon iCarly and do a show with her. Though Sam brushes it off at the time, she brings it up during a fight with Carly in a later episode. Subverted, however, in that it was actually Freddie who thought of the name.
• I Love Lucy: When Lucy and Ethel try to name their new dress shop, they decide to combine their names but can't settle on which one sounds better; LucyEth or EthelLu (a clever reference to Desi Arnaz and Lucille Ball's production company Desilu). Another episode has the Ricardos and the Mertzes buying a diner and then each person wanting to name the diner after themselves.
• In Angel, there's Angel Investigations, and when he leaves, the group all try to name the group after themselves, but decide to keep the original name, partly to save them the trouble of putting up new flyers.
• Happy Days
  • After Arnold's burns down, Al and Fonzie are preparing to reopen. (Fonzie has invested his life savings.) Al wants to call the new establishment Big Al's, and Fonzie wants to call it Fonzie's. The finally compromise and call it... Arnold's.
  • Also the fictional bands "Johnny Fish and the Fins" and "Leather Tuscadaro and the Suedes".
• In Monk, Randy Disher's garage rock band was called "The Randy Disher Project". Later, after temporarily quitting his day job, Randy tries to get the band back together, but they voice their dislike for the name. When they try to suggest a more neutral name, he keeps insisting on "The Randy Disher Experience".
• The Big Bang Theory
  • Sheldon tries to get Leonard's app development team to name the app after himself, twice. The first time Sheldon uses an acronym and the second time he spells his name backward.
  • In another episode the guys team up to help Sheldon get over his fear of public speaking, comparing themselves to the X-Men. Sheldon thinks that "Since I am Sheldon Cooper, you shall be my C-Men."
  • He also marshals Amy, Penny, and Bernadette into an advisory group he dubs "Sheldon's Council of Ladies."
• Friends:
  Monica: Go, Team Monica!
  (murderous glares)
  Monica: Okay, we'll think of a name later.
• The Colbert Report: Stephen Colbert mocked this, claiming to have had a band in the eighties called "Stephen and the Colberts".
• An episode of Hercules: The Legendary Journeys had the characters founding the Olympic Games. When they're trying to come up with a name, Salmoneus suggests "The Salmoneus Games." No one is amused.
• This trend is the source of humor in The Kids in the Hall sketch about the three-man garage band "Rod Torkelson's Armada Featuring Herman Menderchuk". Only the lead guitarist, who does most of the work in the band, gets left out.
• The Wallace and Ladmo Show created a Fake Band called Hubb Kapp and the Wheels, who actually landed a record contract before deciding they'd prefer to stay in Phoenix and do local TV.

Music

• The Alan Parsons Project, named after producer and keyboardist Alan Parsons.
• Alice Cooper, believe it or not, is actually an inversion as "Alice Cooper" was the name of the band. (Various stories were told of the origin of the name). Vincent Furnier adopted it as his stage name early on, later legally changing it to his own.
• Ben Folds Five (a trio).
• Also subverted by Blondie. Although Debbie Harry had often been called "Blondie" prior to the band being formed, the name technically referred to the entire band and not just to her.
• Bon Jovi, named after lead singer Jon Bon Jovi (or Bongiovi, to give his actual family name, which is pronounced exactly the same way). SNL did a sketch about this.
• Breaking Benjamin named after the singer Benjamin Burnley.
• After The Misfits broke up, frontman Glenn Danzig found a new band using his last name.
• Daughtry, formed and fronted by American Idol season 5 finalist Chris Daughtry.
• Dokken, after frontman Dan Dokken.
• Dave Clark Five, who were unusually named after their drummer rather than their front man.
• Dio (Ronnie James Dio et al.)
• The Jimi Hendrix Experience.
• J-Pop group Hinoi Team is named after the member Asuka Hinoi.
• Lukas Graham, named after lead vocalist Lukas Graham Forchhammer.
• Manfred Mann (and, later, Manfred Mann's Earth Band), named after the keyboard player.
• Maybe Marilyn Manson. Similar to the Alice Cooper example in that the name refers to both the group and the Stage Name of the lead vocalist. The band was originally called Marilyn Manson & The Spooky Kids.
• The Dave Matthews Band has had that name ever since they started. Originally, it was just a placeholder name while frontman Dave Matthews and his bandmates came up with something better. But after they started getting a lot more recognition, they just decided to keep the name forever.
• Meat Loaf Soul aka just Meat Loaf.
• Steve Miller Band. No prizes for guessing who the frontman is.
• Michael Monroe's band is called... Michael Monroe.
• Famous free jazzist Peter Brötzmann always perfomed his songs with his band The Peter Brötzmann Band, in which he was the leader.
• Rainbow was originally referred to (it's even on the first album's cover) as Ritchie Blackmore's Rainbow.
• Sade is named after the lead singer, Folasade "Sade" Adu.
• Santana, named after lead guitarist Carlos Santana.
• Van Halen, named after brothers Eddie (lead guitar) and Alex (drums), inspired by Santana above.
• Von Hertzen Brothers. They were originally just the three brothers, but they have since added a drummer and keyboardist who are not related.

Professional Wrestling

• Defied by Kevin Steen when Matt Jackson tried to name the Pro Wrestling Guerilla quartet of Steen, Adam Cole and The Young Bucks "Matt Rushmore".
• New Japan Pro-Wrestling has Taguchi Japan and Suzuki Gun, led by and named after Ryusuke Taguchi and Minoru Suzuki, respectively.

Sports

• Semi-example: The Cleveland Browns were named after their first coach, Paul Brown, after a "name the team" contest. Brown himself preferred the name "Panthers", but someone else already had the rights to the name "Cleveland Panthers".
• The Charlotte Bobcats (now the second incarnation of the Charlotte Hornets) were named after their founding owner Robert "Bob" Jackson.
• The New York Rangers are so named because its founder was "Tex" Rickard, leading to the punny nickname "Tex's Rangers".
• The Argentine football team Newell's Old Boys (no, that is not a translation, the name of the team is really in English^note More specifically, the full name of the team is "Club Atlético Newell's Old Boys") is an interesting zig-zag of this trope. The team was founded by graduates and teachers of the Colegio Comercial Anglicano, founded by English immigrant Issac Newell; however, the one that led the efforts to found the team was his son, Claudio Newell.
• Brazil has the team Perilima, named after the team owner Pedro Ribeiro Lima, who also played (helps for quite a while the team consisted in the workers of his confectionery) in spite of his age and physical condition - after 8 years on the field, he scored in a penalty kick at 58.

Tabletop Games

• Very common among mercenary groups in BattleTech. Famous examples include McCarron's Armoured Cavalry (led by seven generations by the McCarron clan) The Gray Death Legion (founded and led by Grayson Death Carlyle), the Kell Hounds (led by several generations of the Kell family), Hansen's Roughriders (led by Gerhard Hansen), Avanti's Angels (led by Marcus GioAvanti), Snord's Irregulars (led by several generations of the Snord family) and Wolf's Dragoons (led by Jaime and Joshua Wolf).
• The Emperor of Mankind from Warhammer 40,000, wanting to honor his favored son Horus' accomplishments, once suggested that Horus change the name of his legion the Luna Wolves to the Sons of Horus. Horus initially refused since he was worried that might cause factionalism and strife among the Astartes. Ironically, Horus would follow the Emperor's suggestion after betraying him for the Ruinous Powers. After Horus' death, the legion name was changed again to the Black Legion, since its new leader Abaddon had lost all faith in Horus following the latter's failure and wanted to make a clean break from him.
  • Orks are long on imagination and high on boasting about who's the boss, so most just name their particular mob/WAAAGH! after themselves. Some examples include Slasherz Speed Freeks, Warboss Bulzak's Destroyaz and WAAAGH! Ghazghkull.
  • Implied in the case of the Iron Hands legion of Space Marines. The primarch of this legion is named Ferrus Manus - which just so happens to be Latin for "Iron Hands".

Video Games

• Super Mario Bros.:
  • The Mario Bros. themselves, unless you go with the "Mario Mario and Luigi Mario" explanation (which is sometimes canon). Lampshaded in Super Mario 64 DS in that if you were to talk to one of the Toads as Luigi, said Toad praises him and wonders if he should call him and Mario "Luigi Brothers" from now on.
  • This is the basic premise of Mario Party 2. The Mario characters create a new world that is initially named "Mario Land", but each one wants to name the world after himself or herself, so they have a contest to determine who gets to name it. In fact, the whole squabble only begins because Wario was the first one to openly balk at the idea of calling it "Mario Land"; everyone else was going with it.
• In The New Order: Last Days of Europe, the fascist minority of the National Progressive Party in the United States are called "Yockeys", after their leader Francis Parker Yockey.
• Sonic the Hedgehog:
  • Sonic Heroes gives us Team Sonic (referred to as "Sonic Heroes" by Dr. Eggman and Sonic) and Team Rose. Averted by Team Dark and Team Chaotix. It should be noted that Sonic Adventure 2 called Team Sonic "Team Hero" instead. It's likely that the change was due to the game being called Sonic Heroes, so calling one team "Team Hero" would leave people wondering. Later, Free Riders would change the name back to Team Hero.
  • Sonic Boom series goes full blown with "Team Sonic", with Knuckles tries to convert it to "Team Knuckles".
  • To a lesser degree, in Sonic the Hedgehog (2006), the trio of Silver, Amy and Blaze was called "Team Silver". Though, this wasn't really official or anything.
• Star Control II:
  • There's a part where you can pick the name of your new coalition. Options include "The New Alliance of Free Stars", "The Concordance of Alien Nations", "The United Federation of Worlds" and "The Empire of (Insert your name here)". Hayes is a bit put off if you choose the Empire of Me option, but goes along with it.
  • If you befriend the Thraddash, they ask you for help naming their new culture. As above, one of the options is "The Glorious Slave Empire of (Your name)", which the Thraddash begrudgingly accept because "you're the one with the big starship".
• Attempted but failed by Deadpool in Marvel Ultimate Alliance, who attempts to name the team "Deadpool and His Lackeys!".
  • During the end credits of the sequel he complains to the developers that the game itself isn't called "Deadpool and his Inferior Friends".
• Various team names in the Fire Emblem series invoke this. For example Lyndis' Legion and The Greil Mercenaries. Interestingly the Greil Mercenaries kept that name even after they changed leadership, and the name Lyndis' Legion was the idea of one of the new recruit which produced good-natured laughter... and behind everyone laughing, The Comically Serious Kent is doing a Face Palm.
• Actually called out in the Sly Cooper games. In the third game, the main villain Dr. M accuses Sly of thinking himself better than his teammates. Sly denies this, saying that he and his team are equals. M retorts that if that's true, then why are they called the Cooper Gang?
• StarCraft II has Raynor's Raiders, formerly known as Raynor's Rangers when they were upholding the law.
• Mutant League Football: as part of the deal that got superstar player K.T. Slayer, his new team and their home town changed their name for him. He now plays for the Slaycity Slayers.
• The Great Giana Sisters and the rest of the Giana Sisters series is named after one of the sisters, Giana.
• Markham's Marauders from Harebrained Schemes' BattleTech, which get renamed to [Your callsign's] Marauders after the Time Skip. As shown under the Tabletop Games folder, this kind of naming scheme is very common for mercenaries in that universe.
• Kirby:
  • The Meta-Knights, named after the titular Meta Knight, who appear as recurring enemies in the series. This is likely for a good reason; Meta Knight's pause description in Kirby Star Allies reveals that he has a vain streak which was increased thanks to being corrupted by the Jamba Heart.
  • There's also Team DDD from Kirby Fighters Deluxe, named after King Dedede himself. Though then again, it is mostly just King Dedede and 63 clones of him...
• Bug Fables: While it's averted with the protagonists' exploration team, who are called Team Snakemouth (after their first successful mission), it's played straight with other exploration teams: Team Maki, Team Celia and Team Mothiva, all of which are named after the most prominent members of their teams.
• In Freedom Planet, Carol Tea names the main character trio, herself included, "Team Lilac". Lilac herself, however, is not too fond of the name, to which Carol replies that they will talk about the name later.
• In Deltarune, when the team is deciding on a team name, Lancer (who by then is actively opposing the group) suggests "Lancer Fan Club".
• In The Elder Scrolls V: Skyrim, the rebellion against the Empire is known as "the Stormcloaks" after its leader, Ulfric Stormcloak. However, he's not to blame for this. The name started as a belittling sobriquet by the group's detractors before being appropriated by Ulfric's forces as a sign of their Undying Loyalty to their leader.

Web Animation

• RWBY: Subverted. Some teams do appear to be named after their team leader, such as Team RWBY being led by Ruby and Team SSSN (pronounced "Sun") being led by Sun. However, teams are named by the school headmasters and are formed from the initials of the team members, with the starting letter reflecting the team leader. Ruby comments at the beginning of Volume 3 that her name being Ruby and her team name being RWBY does cause a lot of confusion.
• From Space Tree episode "Allon's Crib", where Allon is replaced in his trio:
  pinkfrosting88: You see, Reginald is too valuable to our trio. Plus, he finally named us.
  Reginald: That's right. Say hello to The Reginalds.
  Allon: What the hell? How come you're named after him?

Webcomics

• Schlock Mercenary:
  • The comic revolves around a band of mercenaries, "Tagon's Toughs", led by Kaff Tagon. At the beginning of the story, when the actual company has just been bought by new corporate owners, there's a three-way argument between Tagon, Breya, and (titular character) Schlock, who all want to name the group for themselves. Tagon wins out because he's already gotten the business cards printed.
  • There's also "Pranger's Bangers", named for its commanding officer Drake Pranger, which figures prominently in one story arc.
  • It seems to be the standard for a Mercenary group to be named after their captain and a rhyming and/or alliterative word, given that the next mercenary group we see are Jude Shafter and Shafter's Shifters. All three of the leaders that have been shown doing this were pretty cocky though, so maybe it's just their egos.

Web Original

• Every team in the Tournament of Smash King is named after whoever put the team together (Team Bowser, Team Sonic, etc.). Daisy's Caravan is another example, the band being named after the eponymous lead singer.

Western Animation

• In the Avatar: The Last Airbender episode "The Drill", Sokka sees the Earth Kingdom's "Terra Team" and gains a minor obsession with giving his own group a cool name. While he knows to name it after Aang instead of himself, one idea he tries to justify like this - "The Boomer-Aang Gang" — is named after his own weapon.
• Jackie Chan Adventures
  • Jade names their group of allies "the J-Team" (which sticks). It's ostensibly after Jackie, but...
  • When Finn, Ratso, and Chow finally get fed up with just being treated as mooks all the time, Finn decides to form his own gang with them, but he can NEVER settle on any suitable name, most of them all involving or inspired by his name somewhere in it.
• The Adventures of Jimmy Neutron, Boy Genius
  • When Jimmy and his friends gain superpowers due to cosmic radiation, he immediately calls them the "N-Men" (as in Neutron Men), despite a couple of protests.
  • In the episode where they form a band, Sheen proposes the name "Sheen and the Sheenettes".
• G.I. Joe's original founding member was Lt. (later General) Joseph Colton — code name GIJOE.
• Frisky Dingo featured Awesome X and the X-ticles, a team of well-funded badass normals.
• In Phineas and Ferb: Summer Belongs to You!, Dr. Doofenshmirtz tries this after hitching a ride from his enemies:
  Doofenshmirtz: Woohoo! Team Doofenshmirtz, ho! (Perry and Monogram glare) What? Like I'm going to let you name the team? Organization Without a Cool Acronym?
• Wakfu
  • When trying to come up with a name for their Five-Man Band, Sadlygrove and Rubilax suggest "The Brotherhood of Grovy" and "Rubi and Fools", respectively. They eventually settle for "The Brotherhood of the Tofu", after the Team Pet.
  • Appears again in the second season.
  Justice Knight: We're gonna form a close and powerful group aiming to capture Anathar. And we will call it... THE JUSTICE CLIQUE!
• In Beetlejuice, spoiled Alpha Bitch Claire names her band "Claire and the Claire-inettes."
• The Batman - Penguin sets up a team of himself, Killer Croc, Firefly, Ragdoll and...Killer Moth.
  Penguin: Folks, tonight we show Gotham - and the Bat-jerks - the power of Team Penguin!
  Firefly: What if we call ourselves "The Gotham Gangsters"?
  Penguin: Team Penguin is not up for debate!
• This trope makes the titular band from Jem And The Holograms stands out compared to The Stingers and The Misfits. Jem is the lead singer and undeniable face of the band who is a celebrity in her own right. No one thinks it's cocky or awkward in-series, though the IDW comics have Rio disapprove of the name (and Jem).
• Valerie Frizzle from The Magic School Bus was a part of a band named "The Frizzlettes", at least according to one episode.
• Marvel Rising: Battle of the Bands has a Mythology Gag in how The Mary Janes are facing Screaming Mimi and the Thunderbolts, who are one of the Thunderbolts in her old costume\name and three lookalikes for other members.
• Regular Show managed to do this with both protagonists, naming their group Mordecai and the Rigbys.
• In South Park, Cartman becomes the superhero The Coon. When he is later joined by other superheroes he names their Super Team "Coon and Friends". When he later gets expelled from the team they keep the name, simply to annoy him.
• Steven Universe: Parodied when Steven makes a band called "Steven and the Stevens". The rest of the band are all versions of him as well. Played straight later in the same episode where the rest of the gems replace the other Steven's, causing the bands name to change to "Steven and the Crystal Gems".

Real Life

• This has become frequent in Australian Politics since the early 2010s, with independent politicians forming their own parties named after themselves. Some of these are genuine ventures at forming new political parties with others who share their views, such as the Nick Xenophon Team. However, because only registered political parties can gain an "above the line" position on the Senate ballot, independent Senate candidates are incentivised to form their own parties to get themselves elected. For example, independent senator David Pocock was in fact elected as the candidate for a party named "David Pocock".
  • Nick Xenophon justified his use of this trope, saying that while he didn't like using his own name, name recognition was important in politics and his candidates would be elected on his own reputation. After his resignation, the party continued on and re-branded themselves as the Centre Alliance (and, on the state level in South Australia, "SA-BEST").
  • This can also occur because of problems with registering more mundane names. For example, when long-serving politician Bob Katter founded his own party, his preferred name of "The Australian Party" was rejected as too generic and so the party was named "Katter's Australian Party" instead. In addition to Bob Katter himself in the federal House of Representatives, KAP candidates have consistently been elected to Queensland's state parliament – including Bob Katter's son Robbie Katter, who is the party leader.
  • When eccentric right-wing billionaire Clive Palmer was originally unable to register the name "United Australia Party" (named after the Liberal Party's predecessor), he instead named his party the "Palmer United Party". He was elected to the House of Representatives along with three Palmer United senators in the 2013 federal election. When Palmer United splintered, two of its senators ran for re-election by starting their own political parties named after themselves: the "Glenn Lazarus Team" went nowhere, but the "Jacqui Lambie Network" gathered a supporter base in Tasmania that has successfully seen the populist Jacqui Lambie re-elected several times and even had a second senator elected in 2022.
  • Media personality Derryn Hinch founded "Derryn Hinch's Justice Party" with a tough-on-crime political platform, and was elected to the Senate in 2016. Unusually, his party also had three representatives elected to the Victorian state parliament in 2018.
  • The far-right anti-immigration One Nation Party is officially named "Pauline Hanson's One Nation", after its founder. During a time when she had been ousted from the party, Hanson also founded the short-lived "Pauline's United Australia Party" for her unsuccessful campaign in the 2007 election.
• The Linux kernel, named after its creator Linus Torvalds (combined with the obligatory "X" Makes Anything Cool for anything Unix-related). Torvalds claims this wasn't deliberate, but he struggled to think of a good name at first and there was nothing he could do after Linux simply caught on.
  • After naming his version control system Git, Torvalds claimed, "I'm an egotistical bastard, and I name all my projects after myself. First Linux, now Git."
• Polish political stage once had a party named Ruch Palikota (Palikot's Movement), which evolved from an association called Ruch Poparcia Palikota (Movement of Support for Palikot). In 2013 they changed that name to more neutral Twój Ruch (Your Movement).
• Janusz Korwin-Mikke's new party Coalition for the Renewal of the Republic - Freedom and Hope combines this trope with Fun with Acronyms. The abbreviation of party's name in Polish (Koalicja Odnowy Rzeczypospolitej Wolność i Nadzieja) is the same as last name of its founder... KORWiN.
• The Shia insurgent movement "Ansar Allah" in Yemen, populalry known as the "Houthis", took its name after their former leader Hussein Badreddin al-Houthi, who was killed during in a government military crackdown.

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