Hey! We've got a marvelous, fantastic deal for you, one that will make your wallet heavier, your life better, your teeth whiter and your significant other want to have sex with you every night. And the price is so damn low, we're CRAZY!
Except for you doofs in Nebraska. You're stuck out, and we're certainly not going to tell you why. Na na na-na na!
Often summed up quite simply with "Void where prohibited," a magical phrase which shifts the onus of learning about obscure laws away from the seller and onto the consumer.
Compare to No Export for You. For more information on why this trope happened, see the Analysis page.
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In the United States, many fast food discounts are void in Alaska and Hawaii. There's good reason for this. Alaska and Hawaii are part of the US, but are not in the contiguous US, so it takes more money to get the product shipped out there.
An example of this played for comedy is in this Microsoft video made as a joke advertisement for Windows 1.0. Apparently this "advanced operating environment" was available everywhere, "except in Nebraska!" for some indiscernible reason.
Back in the 1980's, Augsburger Beer used to have their Brewmeister, Hans Kessler, do their radio commercials (he always pointed out that, in spite of its German-sounding name and German-accented Brewmeister, Augsburger was brewed "right hier in ze goot old U. S. ov A."). At one point, when they were holding a contest, he gave a brief summary of the rules, then added, "Just remember to drink Augsburger Beer, and void where prohibited." (beat) "Did I say zat right?"
The infamous Westwood College "Tighten up the graphics" commercial was not intended for residents of Texas or Massachusetts.
A jarring example for discounts and other goodies for Lasyk Eye Surgery was played in California. Except towards the very end of the ad, it says "Offer void in California".
In television markets serving two or three states, ads for financial services such as title or payday loans might be useless in another state because of usury laws against them in one state, while another allows them; likewise some laws have been passed to disallow loan agreements with members of the military (some operations take advantage of them being overseas to charge insane amounts of interest).
Wisconsin is the only state which bans "rent-to-own" stores that offer furniture or electronics on a week-to-week credit payment plan due to strict consumer laws passed against them in the 90s due to heavy complaints, meaning Rent-A-Center and Aaron's national or border-state advertising is a thirty second waste of money there. Rent-A-Center skirts the law with their "Get It Now" stores, which offers traditional department store/credit card-like financing and keeps them ready to switch back to the traditional Rent-A-Center model if the laws are pulled back.
Live Action TV
Deal or No Deal's play-at-home Lucky Case Game cannot be played by residents of North Dakota, Tennessee, South Carolina, Nebraska, and Minnesota.
When John Henson was host of Talk Soup on E!, he used to run fake offers with a long rolling list of disclaimers that always ended with "Valid in 49 states — sorry Tennessee!"
He was spoofing an actual ad for the Dreyfus Fund, which aired frequently on cable TV in the early 90s.
Most Disney Channel contests have "Void were prohibited in Maine".
Charter Communications has "Open to legal US residents of the 48 states (including DC)" except New York and Florida, though it has no coverage in Florida.
Due to market eccentricities, The WB was unavailable directly in the Mobile, Alabama area for the first six years due to their station, WFGX being licensed to the beach community of Fort Walton Beach, Florida, which was ninety miles away (and much closer to Panama City than their home market) and actually only able to cover the Pensacola half of the market, and was unable to move closer. Cable providers refused to pick it up because of a terrible signal and schedule outside of network time. Eventually even The WB tired of this and took their affiliation to Gulf Shores-licensed WFNA in 2001, which actually covers the whole market. WFGX was thus stuck with their terrible schedule and Jewelry Television (and wasn't even considered for The CW at all) until MyNetworkTV came along, and even then was stuck with no cable coverage in Alabama. Only after the digital age where it was able to move their tower, and it was bundled in with their sister ABC station in Pensacola, were they able to finally get viewership in Mobile.
If a British comic, such as The Beano or The Dandy, has a cover mounted free gift, it would often be absent when sold in the Republic of Ireland. Probably also applies to Canada and New Zealand.
Parodied in World of Warcraft: One of the demons a warlock can summon, the voidwalker, a kind of shadow/nothingness elemental, sometimes says "I...am...void...where...prohibited." when summoned.
See also the many real-world competitions on the World of Warcraft website, as well as the launched Arena Tournaments. In Europe, many countries within the EU are prohibited from entering any such competition due to national laws that are beyond Blizzard's control. Regardless, guess who gets the blame for this...
People in Quebec also cannot enter the tournaments; see Canada below.
Happens frequently with contests in City of Heroes that have real-world prizes. Since European players were so often excluded there were eventually Europe-only contests held for those players that the Americans cannot enter.
One of the major locations in the gameworld is Paragon City, Rhode Island. Guess which US state is excluded from participating in real-world contests?
Spore had an expansion pack which was announced available to all players in the US, except residents of Maine.
Lampshaded in the episode "Fear of Flying" where an official at Krazy Klown Airlines offers Homer and his family free tickets to anywhere in the U.S., "excluding Alaska and Hawaii, the freak states.".
Sheep in the Big City exaggerated this to absurd lengths in a cutaway gag, with a list of terms and conditions that ran for at least a minute. And the prize was a single can of Shrimp Cola.
Two FOX affiliates (Birmingham and Greensboro) never broadcast the Fox Box/4Kids TV on it's Saturday morning time slot until it's defunct in end of 2008.
Played humorously by OK Go during their OK Go Dances With YouYouTube commercial, where people living in Antarctica were excluded from the contest, because they were too far away (sucks to be you)
Parodied in the Capitol Steps's fake commercial to treat "Electile Dysfunction." Offer not good in Florida.
Inverted in hayleyghoover's Annoyances 11-15: the pilgrim figurines are available for 60 easy payments of 29.99, but only in Oregon (and you get a free spatula!)
Competitions run by companies based in Australia which also market their product in New Zealand may only be open to residents of Australia.
In Australia, it's South Australia, Western Australia and the Northern Territory, because only the east coast matters after all...
SA has a very strict Trade Practices Act; NT may have inherited some of them, since it used to be ruled from SA.
Similarly there's the rural (or "regional") areas: Any time any novel development occurs in Australia, Sydney, Melbourne, Brisbane, Adelaide and Perth will always get it first, and everywhere else will get it never. When Channel Ten launched ONE HD, it apparently neglected to mention that only the capital cities would get it, much to the chagrin of rural viewers.
A Subversion of this is that all offers in South Australia are usually extended to Broken Hill, which is in New South Wales. Among other things linking SA to Broken Hill is the time zone, because during the late 1800's so much of mining industry and SA were tied together,
The Canadian version is, "Offer not valid in Quebec." Quebec has its own gambling laws regarding sweepstakes, which differ widely from the rest of Canada, particularly the requirement that anything in English must also be present and accepted in French. There are also separate laws that make certain contests found in advertisements void; in particular it is illegal to advertise to children in Quebec. Since some of those publicity campaigns for contests run throughout Canada, the contest they advertise is made unavailable in Quebec.
A variation has appeared in an ad campaign with the disclaimer "offer not available in Manitoba"
Throughout Canada in general, if it's not run by a non-profit, it must also have some form of skill-testing, even a simple math problem, excluding many US promotions.
The city of Kelowna, British Columbia, Canada was apparently bribed to do this; EB Games (since bought out by GameStop; those that are still EB Games simply didn't feel like changing the signs) are prohibited from buying used games in city limits, because the pawn shops "complained" that the chain stores took away their business.
Lampshaded by Tony Kornheiser on ESPN's Pardon The Interruption. After the standard half hour, he and Mike Wilbon "toss it up to SportsCenter," but briefly interrupt (no pun intended) the latter show with an extra segment, the "Big Finish," During which they truly close out their show. This extra segment wasn't aired on TSN in Canada, so at the end of every show, Kornheiser waves a Canadian flag and says "Goodnight, Canada." Though, SportsCentre has aired said segment now, at least.
A variation, some randomly pulled cards could be exchanged by mail for small prizes: Canadians had to complete a brief math problem to get their prize.
Since several channels are broadcast all over Latin America, it's not rare to see adverts saying "Only applies to Argentina" or "Exclusively for Mexico."
In the United Kingdom, this is "Not available in Northern Ireland", or more exotically, "Not available in the Republic of Ireland, Isle of Man, Channel Islands or Gibraltar." It may also say "offer only applies for residents of mainland Britain".
Car insurance is more expensive in Northern Ireland than in the rest of the UK, presumably because there is a higher risk of accidents and/or car thefts. Many of the locals do certainly appear to have their own egregious driving style.
In the ITV Border TV region, which covers both sides of the England-Scotland border, "Only available in Carlisle" appears on commercials with perplexing frequency (Carlisle being a city on the English side). It's not particularly clear why Carlisle is such a hub for novel products like Pop Tarts. This is played with in a TV advertisement for an insurance company who only operate in Northern Ireland which includes the slogan "Excludes England, Scotland and Wales" as a "disclaimer."
One particularly notable thing is that, despite that Northern Ireland and the Republic of Ireland are countries right next to each other, with a barely-existent border, and are so small that people prefer referring to them as one... there are still loads of offers open to Northern Ireland but not the Republic of Ireland, simply because the former is a UK nation while the latter isn't.
Averted in the Republic of Ireland where most offers are made available to "viewers in the North", despite Northern Ireland legally being a different country, largely for nationalistic reasons. Often a second phone line will be set up to cater for Northern Ireland.
Inverted in Italy: It's "islands included," referring to Sicily and Sardinia. Sometimes the minor islands (Elba, Pantelleria, etc), however, will be excluded, or, more frequently, just have to pay a higher fee.
Occurs quite frequently (likely due to legal differences) with contests in German media also issued in Austria. Usually accompanied by something in the vein of "unfortunately void for our Austrian viewers/readers."
In teleshopping or quiz shows is usual to find different telephone numbers (charged at different rates) for Germany, Austria and (sometimes) Switzerland.
In Denmark, all sorts of stuff is often "void in Greenland and the Faeroe Islands". Probably because the islands in question are so fricking far away from Denmark itself. (Danes are not used to long distances...)
Greenland is a bit of an oddity, being part of Denmark and therefore Europe legally and economically, but much closer to North America geographically.
Eastpak backpacks have a lifetime warranty pretty much all over the world, but the warranty is limited to "only" 30 years in Germany, maximum allowed by the civil code since lifetime warranties are illegal.
In France it seems to be the départements/térritoires d'outre-mer (overseas departments and territories), abbreviated as DOM/TOM. If they're not excluded from offers, they'll often get higher prices. But considering that, while legally part of France, some of these are actually on the other side of the world, this makes a small amount of sense.
Frequent in Spain, the phrase "valid in the Peninsula and the Balearic Islands" is stated in most ads, thus excluding the far from the mainland Canary Islands. And also excluding Ceuta and Melilla, the two north-african cities that have special taxes (just as Canary Islands). There's also an inversion. Sometimes these ads state that the offer is valid in "Spain, Andorra and/or Gibraltar". The funnier ones are the contest ads on daytime TV which explain in a long paragraph that you can enter from everywhere but Gibraltar and el Hierro, listing all the islands separately, and then tagging on that you can't enter from Gibraltar or el Hierro - presumably because Gibraltar's part of the UK and el Hierro's a volcano in the middle of the Atlantic, just off the coast of Central Africa.
BBC One Scotland is exactly the same as BBC One in the rest of the UK, except when it isn't. For a long time this meant the continuity announcer trailing an exciting new programme, and then hastily adding "except for viewers in Scotland". This has become a bit of a meme; for example when Scottish Nationalist leader Alex Salmond was on Have I Got News for You:
"And on Ian's team is a one-note politician with a chip on his shoulder about the English. Except for viewers in Scotland, who'll be seeing a much-loved elder statesman with intriguing views on devolution."
On a similar note, for most of the 1980s and 1990s, BBC Northern Ireland showed its local evening news magazine at an earlier time to the other BBC nations and regions. To do this, it would opt-out halfway through the final presenter link of Children's BBC, which would lead the CBBC presenter to say "Goodbye Northern Ireland!" before continuing for another minute or two for the rest of the viewers.
Armando Ianucci's Shows had a sketch where Armando is so sick of hearing about things being unavailable in his native Scotland that he has a nightmare where he dies and goes to Scottish Heaven, which only has smug documentaries and reruns of Taggart and is very dull.
United States and related
Ads for certain stores that have unrelated sister chains in Canada or Mexico (particularly Home Depot) will mention in the fine print/ending blurb that ads run in the US apply to the US only, just in case someone in a border town sees or hears them.
Puerto Rico, Alaska and Hawaii get excluded quite a bit as well, especially from travel offers.
And long-distance calling or cell phone plans, though with how cutthroat competitive the industry is getting, this is steadily fading away.
The Pacific territories such as the Commonwealth of the Marianas are generally excluded from just about everything.
"Price Slightly Higher West of the Rockies" used to be fairly common in U.S. advertisements, but improved transportation infrastructure and more facilities on the Pacific coast have rendered this a quaint reminder of the late 20th century.
Which might explain why it's now "Prices higher in Alaska and Hawaii."
Red Lobster takes this to the hilt, reminding the viewer that not only are their prices higher in Alaska and Hawaii, they are also higher at the chain's Times Square location (which is more likely to take advantage of tourism than anything).
Now Wendy's and KFC are promising their meats will be fresh (refrigerated) and not frozen in the continental US.
Connected to the above, Hellman's mayonnaise is advertised as "Best Foods west of the Rockies" as an artifact of the Great Depression, when Best Foods bought Hellman's and didn't want to change their brand name in a large geographical area for an expensive amount during an inconvenient time; eventually it stuck. McCormick spices also did the same thing for Schilling in the west for years. In both cases though, little was different besides the label and a slight change in the jingle.
Massachusetts, for a while, heavily regulated auto insurance and thus auto companies could not set their own rates. Despite this, advertisements claiming "safe driver discounts" and such are constantly being played on Boston TV with fine print at the bottom noting that you can't buy it in this state. This is also true in California.
If you have a gift card, chances are the fine print will tell you that a monthly "service charge" will be applied to your credit starting a year from purchase, except where prohibited. California is one state that prohibits retailers from slowly eating away your unused credit. This particular aspect of the trope is also becoming discredited in a number of other states as well, as A.) more states have implemented laws against this sort of thing, B.) consumers have become more aware of this and C.) this market has become much more competitive.
In Southern California, a Metrolink rail ticket can get you on every bus for free or at a discount - unless you happen to be going to or from Santa Monica.
The Lifelock company, which basically promised to protect your identity from any theft, ever, but people still had it happen, including the founder of the company, who would demonstrate the products effectiveness by putting his Social Security number on billboards. Now, laws have been passed that make them unable to offer the anti-theft guarantee it still makes in some states. New York is the big one.
Many contests can't be entered by people who live in Rhode Island because it has a specific law that requires the company to file a legal statement with the secretary of state before it can run a contest there and pay $150. Since Rhode Island is so small anyway, most companies just figure "why bother?" The same is true of Florida and New York (which also require security bonds!) but since they have large populations most people who run national-level sweepstakes just go ahead and pay the fees. And don't even get started thinking about New Jersey...
A lot of promotional giveaways in the 1970s or earlier would include in the fine print "Offer void in ..." followed by a laundry list of states. In most cases this was due to poorly-written laws that effectively prevented a company from giving something away for free if there was an element of chance involved, since that made it "gambling". Many of these states have revised their gaming ordinances since and will now allow, for example, McDonald's to run their "Monopoly" promotion, provided that the sponsor makes a way for people to get the game pieces without making a purchase.
In November 2013, New Jersey legalized internet gambling, partly to try to reverse a long decline in gambling revenues for the state with the rise of casinos in New York and Pennsylvania drawing away would-be tourists to Atlantic City. Radio ads advertising this always add that would-be gamblers can only take advantage of this in the state of New Jersey - the law stipulates that you must be physically present in the state (enforced by GPS) in order to partake in addition to being 21; needed since said radio stations are located in New York and Philadelphia.
Even the Internet falls victim to this. Because television shows are almost always licensed for viewing only in certain countries, online players will usually block users from foreign countries. Never mind asking why the networks prefer to limit their potential advertising base, but they do. YouTube offers the ability to do this as well because it offers content from television networks. It's probably easier to list sites that don't do this. Unauthorized uploads on Vimeo and the like obviously don't count.
This leads to such absurdities like a Sony ad not being viewable in Germany because it contains music by ... Sony Entertainment.