[[quoteright:250:[[Anime/{{Pokemon}} http://static.tvtropes.org/pmwiki/pub/images/jessie_fantasy_01.jpg]]]]
[[caption-width-right:250:[-Old money don't wave dollars around.\\
[[TrashOfTheTitans And they recycle their soda cans]].-] ]]

->''"The trouble with Heseltine is that he had to buy all his furniture."''
-->-- '''Michael Jopling''', [[UsefulNotes/BritishPoliticalSystem Minister of Agriculture, Fisheries and Food]] in the government of UsefulNotes/MargaretThatcher

Literally "new rich" (pronounced [[EverythingSoundsSexierInFrench noo-voh reesh]]), less literally "new money," this is the negative take on the SelfMadeMan--or any character who unexpectedly came into money. The ''Nouveau Riche'' are characterized as rude and tasteless, and frequently contrasted with the refined manners of [[BlueBlood aristocratic]] OldMoney characters.

How they made the money depends where they come from and when the particular work is set. If British, expect them to be from either OopNorth (with wealth made from industry) or more recently, UsefulNotes/{{London}}[=/=]Essex (with new wealth from the financial sector). If American, expect them to be HollywoodCalifornia people with bleach-blonde ValleyGirl daughters, [[LowerClassLout slovenly white trash]] who won either the lottery or a [[FrivolousLawsuit big-time settlement]], obese [[EverythingIsBigInTexas Texan]] [[Series/{{Dallas}} oil barons]], cattle tycoons, contractors (especially in small-town settings), (if set in [[UsefulNotes/AntebellumAmerica pre-Civil War times]]) a cotton-pickin', slave-whippin' FatSweatySouthernerInAWhiteSuit, or Silicon Valley nerds from the dot-com or the mobile services boom era compensating poor social skills with tons of money. If black, expect a flashy character from a GlamRap video or an athlete (usually football, sometimes also basketball). Especially unsympathetic depictions may give them [[ScrewTheRulesIHaveConnections ties]] to [[TheMafia organized crime]] - or otherwise [[{{Jerkass}} all-round jerkassery]] and [[TheSocialDarwinist contempt towards the social class]] [[BoomerangBigot they used to belong to]]. Common accessories for this class include [[FurAndLoathing fur coats]], gaudy jewelry, [[ImpossiblyTackyClothes obnoxiously color-coordinated suits]], and gold teeth, as well as a love of equally flashy and gaudy vehicles (usually either European performance cars or [[PimpedOutCar blinged-out SUVs]]). They also tend to love throwing debauched, drug-fueled parties, and spending ludicrous amounts of money [[InDaClub at similarly overpriced nightclubs or strip clubs]] is their idea of a night out on the town.

Often paired with ConspicuousConsumption and AcquiredSituationalNarcissism, and can lead to AFoolAndHisNewMoneyAreSoonParted. The BourgeoisBumpkin is the more overtly political cousin. OldMoney, in contrast, are usually much more restrained in both taste and spending, as they have no need to flaunt the wealth they've always had and no wish to throw away the family fortune on trivial pursuits.

A common method of playing with the trope -- and one more common in modern works where [[BlueBlood traditional aristocracy]] and 'OldMoney' aren't quite as revered as they used to be -- is to have the Nouveau Riche character despite their lack of 'class and breeding' be a lot more likeable and down-to-earth than the BlueBlood types, usually because they know exactly how lucky they are now and how unfortunate they were before. {{Bourgeois Bohemian}}s, with their pairing of progressive views and wealth, may be played this way if not as rivals. In this depiction, expect the 'class and breeding' the {{Blue Blood}}s and OldMoney types obsess over to be codewords for snobbery, arrogant entitlement and stuffy, fusty over-adherence to pointless tradition. In SlobsVersusSnobs works where it's one against the other, expect them to see the old money types as pompous, arrogant elitists who have no clue what it's like to ever have to work for and/or want for anything, and for the OldMoney to see them as crude, boorish, loudmouthed assholes who have far more money than they do dignity, taste, or basic integrity or moral character.

Compare IdleRich. Contrast OldMoney, ImpoverishedPatrician (although are likely to end up at the sides of a NobilityMarriesMoney situation), SimpleYetOpulent (what these people are not prone to buy), LowerClassLout (what quite a few examples tend to have been prior to obtaining their money, though the "lout" part stays; this is what the phrase "cashed-up trash" usually refers to).



* The noveau riche is a stock character in advertisements for the Norwegian national lottery, with the tagline "Lotto millionaires are not like other millionaires". These suddenly moneyed people usually used their money in highly eccentric ways, like the old hippie who bought a tank from military surplus and painted it in hippie symbolism and trolled military training exercises, the taxi driver who would now only take customers who shared [[Music/TheSweet his taste in music]], or the immigrant worker who bought his workplace [[LaserGuidedKarma to get one over his abusive floor supervisor]].
* Commercials for the British national lottery take a similar angle but present such winners less sympathetically, showing them engaging in obnoxious vanity projects with the tagline "Please not them".

[[folder:Anime & Manga]]
* In ''Anime/{{Gankutsuou}}'', Danglars is the epitome of greedy new money with no class- this is well represented by the fact he always wears a golden suit.
* Kazuya and his family in ''Manga/HanaYoriDango'', though Kazuya himself is a more sympathetic example.
* Haruka Suzushiro's family in ''Anime/MaiHime'', apparently. Her best friend Yukino, in her special, reflects on a time when her family was not nearly as wealthy.
* In ''Manga/VictorianRomanceEmma'', Emma ends up working for the Malders, a new money family. It explores in some detail the upheaval and class conflict created by England's industrial revolution.
** Flashback chapters show that Richard Jones was considered "New Money" as a young man, especially by established aristocrats. In the present, Viscount Campbell is the only person shown to still think of him that way.
* Implied in regards to [[spoiler: Michel Toulonchamp]] from ''Manga/HonooNoAlpenRose''. [[spoiler: The reason why he squeezes [[ImpoverishedPatrician the Durants]] is their good social position..]]
* Also implied with Countess Madeleine from ''Manga/{{Lady}}'', and her SpoiledBrat children Thomas and Mary. It would certainly explain why she acts like she is the mistress of Marble Mansion, the BigFancyHouse belonging to Lynn's father, ''before even being engaged to him''.
* Alois Trancy from the ''Manga/BlackButler'' anime series. He flaunts his money and doesn't really seem to care, as seen by the first episode when he tosses bills and bills of money down to his "uncle". Not to mentuon, he is a massive case of CreepyChild. [[spoiler: [[DarkandTroubledPast It's]] [[OrphansOrdeal much]] [[SexSlave more]] [[StepfordSmiler complicated]] [[DealWithTheDevil than]] [[WoobieDestroyerOfWorlds that]].]]

* ''Art/MarriageALaMode'', a series of six paintings by the English painter and engraver William Hogarth, depicts the ArrangedMarriage between the daughter of a ''nouveau riche'' city alderman and the son of a [[ImpoverishedPatrician bankrupt Earl]]; [[NobilityMarriesMoney the alderman aims to elevate his family to respectability, while the Earl hopes to restore his family's fortune]]. Unfortunately for both, the marriage ends badly, with the husband [[DuelToTheDeath killed in a duel with his wife's lover]] and the wife [[DrivenToSuicide taking poison after her lover is hanged]], and the daughter they leave behind standing to inherit neither the title nor the money, although she does "inherit" syphilis from her father, which bodes ill for any future continuation of the family.

* In the [[ComicBook/DisneyDucksComicUniverse Disney Ducks]] and [[ComicBook/MickeyMouseComicUniverse Mickey Mouse]] Comic Universes, whenever the Beagle Boys or Peg-Leg Pete become rich (usually through illegal means) they will usually become this. Good examples are Creator/CarlBarks' "The Case of the Sticky Money" and Romano Scarpa's "The Lentils of Babylon" in the formers' case. [[StatusQuoIsGod It's always temporary.]]
** John D. Rockerduck is a more permanent example. He's Scrooge's {{Foil}} in this regard, having no compulsions about actually using the money he owns.
* ''ComicBook/RichieRich'' has a literal example in Richie's aunt "Noovoo Rich" who married one of Richie's uncles and has never gotten over becoming suddenly wealthy. She's flashy and even a little crass, but has a kind heart and loves giving away money to charities, albeit always very conspicuously.
* An incidental story from a children's book has a very poor pixie named Pipkin suddenly getting lots of money from a rich uncle, ending up with the Aesop that sharing is better than selfishness.
* In ''ComicBook/{{Runaways}}'', the Wilders were bank robbers and the Steins were struggling scientists before their deal with the Gibborim pushed them into the upper class. This comes up in the "Dead-End Kids" arc, when the elitist Yorkes are horrified to discover that their daughter was dating the Steins' son Chase.

[[folder:Fan Works]]
* Jackie from ''[[FanFic/SovereignGFCOrigins Origins]]'', a ''VideoGame/MassEffect''[=/=]''Franchise/StarWars''[[spoiler:[=/=]''[=Borderlands=]''[=/=]''[=Halo=]'']] MassiveMultiplayerCrossover plays with this and UpperClassTwit. She starts out poor because her mother and father don't bother telling her about the OldMoney[=/=]BlueBlood she has by birthright. They actually [[ParentalAbandonment leave her]] since caring for a child messes up their [[TheHedonist fun plans]]. Once she realizes exactly who she is, Jackie becomes an [[UngratefulBastard Ungrateful Bitch]] to the woman who ''took her off the streets'' and jets away to her new life as a heiress of a powerful family. [[spoiler:She grows out of it, but whips out the old persona when necessary to enlist others in mostly-heroic causes since these people won't listen to the "reformed Jackie."]]
* In the ''Literature/{{Twilight}}'' fanfic [[http://das-mervin.livejournal.com/311470.html The Wedding Crashers]] the Cullens and other vampires are depicted as this, expanding on their book characterization, much to Leah, Sam, and Dean's disdain. Of particular note are the facts that despite Renesmee and Jacob's wedding being outdoors, the decorations are absolutely non-natural looking and instead clash with the location in an attempt to make it look fancier, Leah's dress is criticized for only ''probably'' being less than six hundred dollars, Emmett admits he can't work on old cars because his family buys so many fancy new ones there's no room in the garage for him to keep a single project car, and the wedding gift of a ''lost Rembrandt'' is left out in the open by the beach in the humidity.
* ''FanFic/{{crawlersout}}'': Tom's friend Margaret is this, being the daughter of the President of General Motors and an actress. While they aren't as extreme as most examples, their spending is garish enough to get on the bad side of her best friend Ruth's family (who are OldMoney). Surprisingly, Tom actually likes Margaret's family more than Ruth's (though not by much), mainly because the idea of the SelfMadeMan appeals to him and his past as a half-blood orphan with nothing to his name until Fem!Harry took him in.

[[folder:Films -- Animation]]
* Victor's family in ''WesternAnimation/CorpseBride'', who have very recently come into mass fortune after inventing canned fish, and are determined to ''shove'' their way into the blue-blooded world. Mostly by [[NobilityMarriesMoney marrying into]] Victoria's ImpoverishedPatrician family.
* Disney/{{Hercules}} is described as such by the Muses in "Zero to Hero", shortly after defeating the Hydra.
-->''With appearance fees and royalties, our Herc had cash to burn''
-->''Now nouveau riche and famous, he could tell you [[WhatsAHenway what's a Grecian urn]]''

[[folder:Films -- Live-Action]]
* Many ''Film/JamesBond'' villains, who are contrasted with CulturedBadass Bond.
* In ''Film/LayerCake'', the LondonGangster Jimmie Price is a rather vulgar, crude jerk and is contrasted with his old friend Eddie, who is the MagnificentBastard to Jimmie's SmugSnake, and has managed to make himself WickedCultured, despite coming from the same background.
* Al Czervik (Rodney Dangerfield) in ''Film/{{Caddyshack}}''.
* Jack Hartounian in ''Film/CaddyshackII'', a self-made millionaire of Jewish-Armenian descent who still retains his salt-of-the-earth mentality and enjoys a close friendship with his construction workers. he deliberately folds in a poker game against a Hispanic worker with a large family despite his winning hand in order to avoid taking money from him. He makes his money by building low-income housing in wealthy neighborhoods. Naturally, the country club {{Blue Blood}}s don't much like this idea and make efforts to shut down his construction project. As in the first film, this leads to a golf match. Meanwhile, his daughter desperately wants to be thought of as a BlueBlood and is frequently embarassed by her father's antics, while one of the {{Blue Blood}}s finds Jack's personality a refreshing change from the stuck-up snobs at the club and starts dating him.
* Thornton Melon (Dangerfield again) in ''Film/BackToSchool''. The bad guy of the film actually calls Melon's son a "crude, obnoxious, nouveau riche little phlebe".
* As in RealLife, Molly Brown from ''Film/{{Titanic 1997}}'', played by Kathy Bates. Subverted in that the only people who seem to dislike her for being Nouveau Riche are the other upper-class women. The men (and of course Rose) all seem to like her just fine. She is also a much more likable character than the other upper-class women.
* Creator/SteveMartin's character in ''Film/TheJerk'', along with his girlfriend, complete with looking like idiots in a fancy restaurant, AFoolAndHisNewMoneyAreSoonParted and ConspicuousConsumption, though not in that order.
* Max Shreck, the crooked tycoon in ''Film/BatmanReturns''. He actually turns the stereotype on its head by mocking [[CulturedBadass Bruce Wayne]] for having inherited all his money, while Max had to work hard (and break the law) for all of his. (Sharp-eyed viewers will note that Max and his son wear [[FurAndLoathing fur-lined overcoats]], which were once the preferred fashion of this social group.)
* This is how Creator/FrancoZeffirelli depicted the Capulets (Juliet's family) in his version of ''Theatre/RomeoAndJuliet''. This is emphasized through ColorCodedForYourConvenience: the Capulets and their retainers are dressed in loud, bright colors, while the Montagues (the older and more respected family of Romeo) favor more conservative clothing hues.
* The Spanish movie ''Hay Que Educar A Papá'' shows two families: Rich, aristocratic HighClassGlass -wearing Count De Ronda versus hard-working SelfMadeMan Severiano Paredes who lacked social graces but made money with his work. Their children want to marry. Paredes's daughter convinces her dad to become a NouveauRiche ''on purpose'' to impress De Ronda.
* Jim the broker from ''Film/BoilerRoom'' has a multi-room [=McMansion=] in an exclusive neighborhood, complete with tanning bed in the dining room and an expensive home theater setup in the living room - and almost no other furniture. The protagonist's narration lampshades this, noting that the brokerage is full of guys like Jim who have no idea how to spend the millions they made.
* In ''Film/TheLadyEve'', the Pike family is new money. The main character's father is a blue-collar man who made a fortune in brewing.
* In the French movie ''La Vengeance du serpent à plumes'', the main character found a treasure in his deceased mother's home, and later goes to a grand hotel:
-->'''Loulou:''' Is this the place where you have rooms at 35000F a night?\\
'''Hotel clerk:''' Yes, but we also have much cheaper--\\
'''Loulou:''' You didn't look at me right, I'm a nouveau riche.
* In ''Film/RevengeOfTheNerds III: The Next Generation'' Booger falls in love with the daughter of a Nouveau Riche family whose patriarch denies he's Nouveau Riche.
* In ''Film/TilliesPuncturedRomance'', ignorant farmgirl Tillie inherits a large fortune, and the mansion to go with it. She and her villainous GoldDigger husband (played, [[PlayingAgainstType interestingly]], by Creator/CharlieChaplin), make jackasses out of themselves, and trash the place. When Tillie's presumed dead uncle turns up alive after all, he tries to have them arrested.
* Jim Williams, the central character of ''Film/MidnightInTheGardenOfGoodAndEvil.''
-->'''Jim Williams:''' Yes, I am ''"nouveau riche,"'' but then, it's the ''"riche"'' that counts, now isn't it?
* In ''Film/DumbAndDumber'', Harry and Lloyd accidentally break open a ransom-filled briefcase they had been trying to return to Lloyd's crush. They become this trope immediately - gaudy designer clothes, opulent hotel suite, freakishly expensive car, and outrageous tips to the staff - which is PlayedForLaughs because it falls perfectly in line with the tone of the movie ( because they're both complete idiots).

* In ''Literature/ABrothersPrice'', the Whistlers are accused of being noveau riche a couple of times. However, their table manners and other behaviour are impeccable, Grandpa Alannon was very strict about that, and he had his wives wrapped around his little finger - after kidnapping him [[spoiler: from a castle under siege, where ''Prince'' Alannon had just been taking a bath]], they had to make amends.
* Not uncommon in ''Literature/ASongOfIceAndFire''. The [[TheBrute Clegane brothers]] and [[MagnificentBastard Petyr "Littlefinger" Baelish]] are the most prominent example, being the grandsons and great-grandson of a dog handler and a foreign mercenary, respectively. Baelish is doing quite well, having become [[spoiler: Lord of Harrenhal and Lord Paramount of the Riverlands, though it is widely thought he won't survive the series.]] It is not uncommon in the series for ImpoverishedPatrician to marry these, such as the Westerling family who married into the merchant-descended Spicers, meaning the next generation of Westerlings are looked down on. The Freys, one of the 20 richest and most powerful families on the continent, are still looked down upon by their peers because they became powerful "only" 600 years ago, by building a bridge and charging high fees for its use, though the general unpleasantness and disloyalty of Walder Frey and many of his descendants doesn't help, Walder Frey being disloyal and petty and acting as if he's the wronged party for not being liked. [[spoiler:They become one of the Great Houses after [[NastyParty the Red Wedding]], when they betray their liege lords the Tullys and help murder their King Robb Stark along with thousands of his men, but are despised by most of the Seven Kingdoms for it and are being gradually picked off by those angry at their crimes, i.e. most of the Riverlands and North.]]
** A more clear example is House Seaworth. Its founder Ser Davos was a smuggler who was knighted by [[HiddenDepths Stannis Baratheon]] for smuggling him food during a siege and was given lands to build a Keep. Davos comes across as one of the most likeable and down-to-earth characters, being one of Stannis' most loyal supporters, eventually leading to Stannis making him Hand of the King and Lord of the Rainwood, thus making House Seaworth one of the Stormlands' greatest Houses (on paper).
** Janos Slynt exhibits the worst of this. He was a butcher's son who rose to become commander of the City Watch of King's Landing through being incredibly corrupt and after [[spoiler:helping to capture Ned Stark he is named Lord of [[WhiteElephant Harrenhal]] (Slynt doesn't seem to realise this is a poisoned chalice, as all the Houses that have owned Harrenhal have met unpleasant fates)]]. However Tywin Lannister despises Slynt for being lowborn and Tyrion Lannister sends Slynt to the Wall after they help kill [[spoiler:King Robert's bastards]], with his family being deprived of Harrenhal. While at the Wall Slynt continues to act [[SmallNameBigEgo important]] in a stereotypical Noveau Riche way, insisting on being referred to as "my Lord". [[spoiler:He ends up getting executed by [[HeroicBastard Jon Snow]] for refusing to obey orders.]]
** The Tyrell family, the Lords Paramount of the Reach and one of Westeros' richest families, are seen as up-jumped Stewards, as they were the Stewards of Highgarden before the extinction of the Gardener Family, and were given it for complying with Aegon TheConqueror (as in, after he burnt all the Gardeners to death at the Field of Fire the Tyrells opened the castle to him). Despite having made ten marriages with the Gardeners before getting Highgarden, other Reach Houses who consider themselves to have better Gardener descent still look down on the Tyrells.
%%* The murder victim in ''Literature/MurderOnTheOrientExpress''.
* Really, this trope is very common in GenteelInterbellumSetting mysteries. In particular, Jews and American businessmen are almost always presented this way -- although the Literature/LordPeterWimsey novel ''Whose Body?'' subverts both of these.
* ''Literature/PrideAndPrejudice'' plays with this trope.
** The Gardiners are an aversion, as they are literally Nouveau Riche who made their money in trade but are genteel, educated "people of fashion".
** The Bingleys also made their fortune in trade, but -- for reasons Austen never gets into -- the youngest generation moves in the upper circles of the landed gentry, and Bingley's two sisters are snobs who look down on people like the Gardiners.
** Played with by Lady Catherine de Burgh, who is a member of the landed gentry and of old money, and fancies herself a classy BlueBlood - and yet is rude, ill-mannered, snobby and, compared to her (untitled) nephew, completely lacking in class as much as any stereotypically Nouveau Riche character. The point clearly being made is that a fancy title and the length of time someone's family has had their money has no bearing on a person's character.
** The one example that might play it straight are Mrs. Elton (and Mr. Elton, who becomes rich by the marriage) in ''Literature/{{Emma}}''. She is overfamiliar and self-important and constantly brags of how wealthy her sister's family is, which drives Emma- and everyone else in Highbury society - nuts. Given that the rest of her work tends to favor the SelfMadeMan, it's safe to assume that Mrs. Elton would be obnoxious no matter how old the money was.
* The antique Roman author Titus Petronius in his satirical novel ''Satyricon'' (c. 60 AD) has Trimalchio, a freed slave that has come to untold riches, and who is an exemplary "Nouveau Riche". Petronius has him throw an exorbitant party, and the meticulous description of it is almost entirely dedicated to this trope (for comical effect). The "Feast of Trimalchio" is quite a famous piece of literature, and the trope therefore OlderThanFeudalism.
* Jay Gatsby of ''Literature/TheGreatGatsby'' is an interesting take on the trope, inasmuch as his tackiness is presented as tragic, or at worst pathetic, more than anything else. Incidentally, Creator/FScottFitzgerald considered titling the novel either ''Trimalchio in West Egg'' or simply ''Trimalchio'', as a ShoutOut to Petronius and his ''Satyricon''; however, he was persuaded that most readers wouldn't get the reference (and they wouldn't).
* She may not necessarily be tacky per se, but Lina Broud of the ''{{Luxe}}'' series uses this trope as the reason for her rise in status (rather than the truth, which is that she's just a maid that used deceit to get what she wanted).
* In ''Literature/TheCountOfMonteCristo'', the villainous Danglars is described as a stereotypical Nouveau Riche, with an appearance as repellent as his personality. In contrast, the Count is himself WickedCultured despite having spent most of his life as a humble sailor and prisoner. It seems that the lowborn will only develop shallow tastes in response to riches if they're bad people to begin with.
* In ''Literature/VanityFair'', the three main families, the Sedleys, Dobbins, and Osbournes all made their money in trade. The Dobbins kind of fall into the "lack of class" version, being very recently wealthy, but the novel has its contempt overwhelmingly for the Osbournes, who reached high society slightly before the others, and have become snobbish [[note]]in fact Thackeray himself coined the word snob, and his meaning had the connotation of someone who is new money and gets above themselves in contrast to a nob, who is an old money aristocrat[[/note]] {{jerkass}}es.
* ''Literature/TheWayWeLiveNow'' has Melmotte, an AmbiguouslyJewish CorruptCorporateExecutive and an equally crooked American business partner, and the novel has a lot to do with the idea that those people would form alliances with the impoverished aristocracy and would be at extreme advantage over them.
* Deconstructed in Creator/MatthewReilly's ''Jack West'' series, when the [[http://en.wikipedia.org/wiki/House_of_Saud House of Saud]] is dismissed by the Royal Houses of Europe as "new money" because they made their fortune by selling oil to the West. However, they are shown to be very similar (but not in a good way).
* Frederick Winterbourne's main problem in ''Literature/DaisyMiller'' is that his aunt and every other American in Europe keeps telling him that the titular heroine, whom he is falling for fast, and her family are this.
* Although there aren't really any characters who fit the type, ''Literature/NightWatch'' contains several references to the New Russian described below, particularly their use of bodyguards and participation in shady business, as well as their ostentatious use of wealth.
* Referenced in a couple of ''Literature/{{Discworld}}'' books, mostly to play up the aristocrats as terrible snobs. Although Seldom Bucket in ''Discworld/{{Maskerade}}'' ("You may think I'm just big man in cheese who wouldn't know culture if he found it floating in his tea.") comes close to an actual example.
** Played with by Mrs Gaiter in ''Discworld/{{Hogfather}}'' whose husband made his fortune in boots and shoes. She's terrified of being seen as NouveauRiche if she doesn't know the difference between a serviette and a napkin, despite the fact that most of the nobility (at least, the ones Susan knows) don't use either and rely on their dogs to deal with anything that falls to the floor.
* In the ''Literature/SweetValleyHigh'' books, Lila Fowler's family was looked down on by Bruce Patman's family because they were considered this.
* Alec D'Urberville in ''Literature/TessOfTheDUrbervilles'' fits this trope almost perfectly. By contrast, the [[CharacterTitle eponymous Tess]] is (very distantly) an ImpoverishedPatrician.
* In the novel ''Literature/{{Prep}}'' by Curtis Sittenfeld, about a middle-class girl at an elite prep school, there's a paragraph where the protagonist explains how she learned the difference between [[BlueBlood Blue Bloods]] and the NouveauRiche: "At the time, it surprised me how openly Martha referred to the Maxwells' money, and later, when I went to Martha's family's house in Vermont the first time, I could see that they, too, clearly were wealthy. But there were different kinds of rich, I eventually realized. There was normal rich, dignified rich, which you didn't talk about, and then there was extreme, comical, unsubtle rich - like having your dorm room professionally decorated, or riding a limousine into Boston to meet your mother - and that was permissible to discuss."
* Averted in ''Literature/LesMiserables''. Valjean, a parole-breaking convict with nothing to his name but some stolen (and not-so-stolen) silver, invents a new manufacturing process which reinvigorates a small-town factory. This results in him eventually becoming the owner of the factory and then mayor of the town, apparently amassing a huge fortune in the process. However, he never flaunts his wealth, only spending the bare minimum on himself, although he spares no expense in raising Cosette.
* In Creator/DavidBrin's ''Literature/{{Existence}}'' one of the other aristocratic rocket-racing kids tries to insult Hacker by calling him "new money". Hacker's retort is that his family's wealth goes back generations, to the 20th century. His mother isn't much different than the other aristocrats of the mid-21st century, just a bit less inbred and more inclined towards science.
* This forms the difference between Lestat and Louis in Creator/AnneRice's ''Literature/TheVampireChronicles'' books. Lestat comes from an ImpoverishedPatrician family in France who slept with their dogs and actually hunted for food. He gained his wealth from his vampire maker, after the latter committed suicide. Meanwhile, Louis is a slave-owning plantation owner from Louisiana, whose family started putting on airs of what they thought aristocracy was supposed to be about. In fact, Louis had trouble, at first, beliving that Lestat was a BlueBlood. At the same time, throughout the series, Lestat is the one who spends frivolously and doesn't even really know how much money he has. In fact, his nickname among the vampires is the "Brat Prince".
* The Thames' in ''[[Literature/AuntDimity Aunt Dimity and the Lost Prince]]''. Husband Tony is a SelfMadeMan who built up the family's fish firm into a household name. While Bree approvingly describes their home (renamed "Shangri-la") as "the 1870s meets the 1970s", Lori is less taken with the look. Wife Gracie is also depicted as overdone in clothing, shoes, hair and makeup, but she is far kinder than the blue-blooded Boghwells.
* The ''Literature/ChaletSchool'' series has two notable examples: Joan Baker in ''Problem for the Chalet School'', whose family are able to afford to send her to the school after her father wins the pools, and Diana Skelton in ''Bride Leads the Chalet School''. Both are seen as vulgar and classless by the other girls, though Joan does get better eventually.
* The Gundermanns in ''Literature/DerStechlin''.
* ''[[Literature/HeraldsOfValdemar Take a Thief]]'': Skif pulls off an impressive heist at a "new money" merchant's home. Not only has the merchant been flaunting his wealth, but some of his choices make it ''easier'' for Skif to rob him. (The brand-new mansion the merchant insisted on building had several security flaws, he cheaped out on his safe lock, and his TrophyWife described the hidden safe's location on a public street.)
* In ''Literature/{{Overenskommelser}}'' by Creator/SimonaAhrnstedt, Seth becomes a [[ReconstructedTrope reconstruction]]. Many people think that he's an irritating upstart, who spends an insane amount of money on women, and the OldMoney generally despise him. And it does not help that he can be unnecessarily mean and proud. But it soon becomes clear to the rader, that there is more depth to him than that, and in the end, [[spoiler: he becomes happily married to a girl from an OldMoney family.]].
* The Cullens in ''{{Literature/Twilight}}'' live in a huge, fashionably furnished modern mansion, each of the family members has their own ludicrously expensive car, they all wear flashy, high-price clothing and jewelry in the mostly ordinary Forks, Washington, and Alice at one point simply gives a guard a long out-of-print and very rare $1000 bill as a bribe. This is especially noticeable because they seemed to have been written this way unintentionally. The narrative of the series treats them as a classy, OldMoney family, and gives the impression that this is just what the author thinks wealth means.
* ''Literature/SixteenThirtyTwo'' has several examples:
** Morris Roth brought along his entire jewelry store, including diamonds cut in a way that had not been invented yet in 1632. Between selling his stock for seriously inflated prices to royals who could easily afford it, and cutting new diamonds in that unique way, Roth becomes extremely wealthy. Somewhat averted, because while he has all the trappings of the very wealthy (immense house with many fine paintings, fine clothes, etc), he retains his sensibilities, and uses his wealth to found universities, and to influence events to avoid pogroms and massacres against Jews in Poland that happened in the other history.
** Tom Stone is a chemist who becomes very wealthy by recalling how to create permanent dyes for clothing in colors that were previously not possible in 1632. He charges all the market will bear for this, in order to fund his development and manufacture of pharmaceutical drugs, pesticides and insecticides which he sells at precisely his manufacturing costs (ie, no profit at all). His down-time wife Magda is somewhat more practical, and uses his wealth to trade in hard goods, making him even wealthier. He has no interest in the trappings of wealth, while she insists that he needs to live in houses and dress himself according to his new financial position. They are fairly good-natured about the conflict between their positions.

[[folder:Live-Action TV]]
* ''Series/TheBradyBunch'': The Season 2 episode "The Treasure of Sierra Avenue," but applied to children and young teen-agers. After all, only $1,100 is found (in a vacant lot), and if they keep the money, each of them would have about $190 (split six ways), but to even a 15-year-old (Greg's age in the fall of 1970), that's ''a lot'' of money (again, remember this is 1970) and leads all the kids to wildly imagining how they'd spend the loot (although Mike says the money will go into the bank and turned into education bonds). By episode's end, the rightful owner shows up and the kids get to keep only a tiny fraction as a reward ($20, which split six ways is only $3.66, more than enough money for his kids in Mike's eyes).
* ''Series/TheDukesOfHazzard'': The fourth-season episode "The $10 Million Sheriff" has Rosco ''temporarily'' becoming nouveau riche after an inaccurate will bequeathing him $10 million from his distant Uncle Hosiah. Rosco only got $10, which leads to huge, life-threatening problems from a bloodthirsty, no-nonsense bounty hunter who wants $100,000 for finally bringing the Duke boys to justice. In between Rosco thinking he's rich and learning he's not, he spends his money wildly, on (as series narrator Waylon Jennings might have put it) rhinestone suits and new expensive cars ... he's wanted that the same way for years, and needed a change.
* ''Series/GameOfThrones'':
** Davos is unusually wealthy for a knight; given the extremely important service he rendered, he was given some of the most prosperous lands in the Stormlands. Also subverted, given that Davos was a very, very good smuggler prior to going straight. He is a rare honorable and heroic example. Also, unlike other examples like Janos Slynt and Littlefinger, he's more humble about it.
** House Clegane are not Lords, but just a knightly house raised to nobility by Lord Tytos Lannister.
* In ''Series/GilmoreGirls'', the Gilmores have been a well-respected and wealthy family for over a hundred years but they're still considered Nouveau Riche trash by the Huntzbergers, who have been rich for centuries. Even by the gold-digging, former bar waitress matriarch who (it was implied by an angry [[MamaBear Emily]] while [[CrowningMomentOfAwesome chewing her out]]) only managed to marry into the family because she got pregnant.
%%* ''Series/TheBeverlyHillbillies''
* In the third ''Series/{{Blackadder}}'' series, it looks like the Prince Regent will have to get married for the sake of his finances, and since none of the traditional aristocratic options are available and/or suitable, he ends up pursuing the daughter of a Nouveau Riche industrialist. It transpires that [[spoiler:the industrialist isn't actually as rich as his daughter's prolific spending suggests, and is himself in need of the Prince Regent's supposed wealth.]]
--> Blackadder: these people are the future. This man probably owns half of Lancashire. His family's got more mills than, than you've got brain cells. [[spoiler: 7 mills]]
* The Harry Enfield character Mr Considerably-Richer-Than-You. Loadsamoney is the same sort of character on the way up.
* A ''Series/RoyalPains'' episode features a couple who's this trope. They are from Nebraska and have won the lottery. The husband becomes Hank's PatientOfTheWeek because he has gout due to all the expensive food his wife made him eat.
* A few show up in ''Series/MidsomerMurders''. [[TropeOverdosed Like everything else]].
* Richard [=DeVere=] in ''Series/ToTheManorBorn'', in stark contrast to ImpoverishedPatrician Audrey fforbes-Hamilton. Where Audrey has the social status and roots at [[BigFancyHouse Grantleigh Manor]], she has no money to keep or maintain the manor. Richard does, and he is ''decidedly'' new money - a self-made grocery tycoon [[spoiler:originally from Czechoslovakia]] who boasts that he will be able to turn Grantleigh into a modern, profitable farm... without really knowing anything about farming.
* The entire premise of ''Series/KathAndKim''.
* The Chilean SoapOpera ''Marron Glacé'':
** Clo Villagra, the mother of the two romantic female leads, became this due to a ''very'' successful catering business that she built with the money coming from her dead husband's inheritance. [[spoiler:What Clo and her family didn't know, though, was that said riches came from dirty businesses. Which brings the male lead Octavio into their lives, as he's an ImpoverishedPatrician whose family was the main victim of said tricks and lost their own wealth due to them.]]
** Clo's sister and business partner Leonor also was this, but she was portrayed as so incultured that Chilean slang coined the derisive nickname "cuicante" (mesh of the words "cuico" and "picante", which can mean "snobbish" and "vulgar" in Chile) specifically to refer to nouveau riche.
* Also the Sa-Sa (Salinas Sánchez) family from the more recent Chilean soap ''Brujas'', who won the lotto and turned into this. They were mostly PlayedForLaughs, though, so they became the {{Ensemble Darkhorse}}s of the series and even got their own SpinOff.
* ''Series/{{Castle}}'' has a VictimOfTheWeek who became this after winning the lottery, though he mostly just spent money on anything that caught his eye and was a decent guy otherwise. Castle actually sympathizes with the guy since he was still in college when his first book became a bestseller and he also spent his new fortune on all kinds of stuff without a second thought.
* In ''Series/BoardwalkEmpire'', black Prohibition gangster Chalky White was born to an uneducated poor family, but made millions through his criminal enterprises. He wears fine suits, drives a ostentatious car, and has married a light-skinned, classically educated wife. Their children are raised from birth to be wealthy. He's called out for being uppity by both black and white characters and suffers from culture clash within his own family.
* In ''Series/DowntonAbbey'', this is played with in the case of Matthew and Isobel Crawley, who come into money and status ''very'' suddenly when Matthew is pronounced as the heir of the Earl of Grantham and moves to Downton Abbey; the show basically shows ''why'' this trope exists with how many weird new customs the two must adjust to in order to fit in with the noble Crawley family. Matthew, however, is not an especially good example, as he was a distinctly ''upper''-middle-class solicitor before becoming heir, and although he had trouble with the finer details of aristocratic custom, he still had a vague sense of the outlines of propriety and made it clear he was at least trying to do the right thing. The trope is played perfectly straight, though, with Richard Carlisle, who frequently betrays his bourgeois origins with his lack of propriety and manners, and contempt for the household staff - and completely averted with Matthew's fiancee Lavinia, a daughter of a SelfMadeMan who is one of the sweetest, politest characters on the show, and thus fits in perfectly at Downton.
* On ''Series/{{Smallville}}'' Lionel Luthor goes out of his way to hide the fact that he's a member of the NouveauRiche, claiming descent from Scottish nobility and even buying and importing a castle to the US. In reality, he's from Metropolis' [[WrongSideOfTheTracks Suicide Slums]], and made his money by killing his parents and investing the insurance money.
* The final season of ''Series/{{Roseanne}}'' had the Conner family winning $100 million from a lottery ticket and becoming this. [[spoiler:Of course, the final episode reveals this as all just a product of Roseanne's wishful imagination.]]
* The early-'70s sitcom ''Arnie'' was about a blue-collar worker getting randomly promoted to an executive position and dealing with the subsequent FishOutOfWater issues. Herschel Bernardi's title character was even surnamed [[MeaningfulName Nuvo]]. "Arnie Nuvo" could also be a deliberate take on art nouveau, making it a double pun.
* ''Series/PoshNosh'': Minty Marchmont, having married rich, a fact even her husband doesn't let her live down.
* ''Series/SiliconValley'': People who make millions in Silicon Valley are almost always shown to have terrible taste and indulge heavily in ConspicuousConsumption.
** Russ Hanneman drives neon-colored supercars while blasting early-aughts nu-metal and wearing designer jeans covered in studs. He also bought a virtual nanny device that delivers discipline to his child over a loudspeaker so that he doesn't have to be an authority figure.
** Big Head gets a $20 million settlement from Hooli, but blows through it rapidly. He explains to his financial manager that he moved his pool several feet closer to the house, then decided moved to back again.
** It's a part of Silicon Valley culture to blow huge amounts of money on lavish parties to rub your success in the faces of your rivals.
* The mobile-app developers in ''Series/{{Loaded}}'' whose game becomes an unexpected hit and a cash cow. Most of them promptly begin spending their new income on absurd amounts of conspicuous consumption; one of them buys ''a gold ingot'', just because he can.
-->"You are the least subtle rich person since the ''BoardGame/{{Monopoly}}'' man."
* British show ''Series/SaturdayLive'' features the breakout character Loadsamoney, a working-class plasterer who does nothing but flaunt and boast about the money he's making in the British construction boom of TheEighties. It was a satire of the Thatcher era.
* ''Series/Matador1978'' has the lawyer, Viggo Skjold Hansen, who started investing the money he made from his career into various business ventures, most of which paid off and gained him quite the fortune, allowing him to buy entrance to the higher echelons of society. Throughout the series, Viggo stands out amongst his high-class peers as he dresses in somewhat tacky suits and is notably casual and relaxed in his manners, to the point where he sometimes comes across outright boorish and uneducated.

* Music/BruceSpringsteen's ''Badlands'':
-->Poor man wanna be rich\\
Rich man wanna be king\\
King ain't satisfied till he rules everything
* This is what {{Music/PSY}} is satirizing in "Gangnam Style" -- wannabes and posers who claim to be from Seoul's Gangnam district by imitating (in a tacky way) the materialism displayed in such ConspicuousConsumption.

[[folder:Professional Wrestling]]
* Perhaps the most famous example in wrestling was Wrestling/JohnBradshawLayfield, former Texas hick turned millionaire thanks to [[WrestlingDoesntPay his (legit) job outside of wrestling as a stock-market consultant]]. Interestingly, he held the WWE Championship at the same time that the World Heavyweight Championship was held by the CulturedBadass Wrestling/TripleH.
* It is not known whether "Million-Dollar Man" Wrestling/TedDiBiase fit this trope exactly, but he certainly acted like it. (His son has taken a more low-key road.)
** The {{kayfabe}} explanation for his purported wealth was due to a massive insurance settlement after his father "Iron" Mike [=DiBiase=] was a CasualtyInTheRing, so this trope definitely applies.
* Wrestling/TedDiBiaseJr accused Wrestling/MontelVontaviousPorter of trying to appear high class but really being new money.
* Wrestling/TheFabulousMoolah, greatest Women's Champion of all time. (She was born to a family of sharecroppers in South Carolina, and eventually became successful enough to have a mansion for herself built not far from her family's home, as well as [[EgocentricTeamNaming having the street the mansion was on named for herself]].)

* It's subtle, but the ''TabletopGame/{{Exalted}}'' {{Sourcebook}} ''Masters of Jade'' has shades of this in terms of the most successful Guild merchants; a lot of emphasis is put on members of various ranks who came from humble beginnings and scraped their way up the ladder with inventiveness and ambition. Tends away from AFoolAndHisNewMoneyAreSoonParted; the Guild is generally designed around the idea that nobody without the financial savvy to retain their wealth will get very far with it. Serves as a contrast and parallel to the line's earlier introduction of the [[BlueBlood Scarlet]] [[RoyalsWhoActuallyDoSomething Dynasty]].
* ''TabletopGame/{{Warhammer}}'' has Greasus Goldtooth, Overtyrant of the Ogre Kingdoms. His obscene riches come entirely from plunder, raiding and extortionate taxes and protection rackets on the merchant caravans that come through his domain, and being an Ogre his idea of how rich people behave is somewhat... simplistic. He is massively obese from over-eating, and has his flabby bulk carried around by diminutive gnoblar bearers (because he's too rich to walk), who scatter gold coins in his path wherever he goes. He wears baggy silk trousers, a huge fur-lined cape, vast heaps of gold jewellery and jewelled rings by the bucketful, topped off by a basin-sized crown. He even fights with a solid gold, jewel-encrusted sceptre wound round with gold chains. In the other hand he generally carries a massive bird leg to chew on. As you might expect, most of his teeth are now gold replacements.
* In 3rd edition and up ''TabletopGame/DungeonsAndDragons'', a typical mid-to-high level adventurer will likely be sporting enough magic items and other gear to fund a small army, and when it's all rings, amulets, weapons, and armor, most find it harder to not flaunt it around.

* Invoked by name in ''I'm Getting Murdered in the Morning'' by Lee Mueller.
* In ''Theatre/LeBourgeoisGentilhomme'' (''The Would-Be Noble''), Creator/{{Moliere}} acidly criticizes this trope through Monsieur Jourdain, the pretentious and snobbish bourgeois main character. As the play opens, the music and dancing instructors Jourdain has hired in an (ultimately doomed) attempt to become more cultured admit they are happy to take his money despite their frustrations at the fact that he is too dim-witted to understand or appreciate their work. Molière takes the chance to throw pot shots at aristocrats as well, though, in the form of [[ImpoverishedPatrician cash-strapped count Dorante]], who flatters Jourdain's delusions of one day joining the nobility while borrowing ever larger sums of money from him.
* The Hubbards in ''Theatre/TheLittleFoxes'' remind William Marshall that they are not aristocrats but traders as they close a deal with him that will make them definitely rich.
* Faninal in ''Theatre/DerRosenkavalier'', who is willing to strain his failing health to arrange the marriage of his daughter Sophie to a real aristocrat. Too bad the one who's chosen is [[UpperClassTwit Baron Ochs]]...
* The title character of Giacomo Puccini's opera ''Gianni Schicchi'' is a member of the Nouveau Riche.
* PlayedForLaughs in ''Theatre/FiniansRainbow'', where the residents of Rainbow Valley (to quote the script) "can now afford to stop wanting things they can buy and to start buying things they don't want."
* [[SelfMadeMan Yermolai Alekseevich Lopakhin]] from Chekhov's ''Theatre/TheCherryOrchard'' can be easily [[AlternateCharacterInterpretation "acted" as such]] if the performing troupe isn't too sympathetic to him.
* In ''Theatre/TheUnsinkableMollyBrown'', Johnny Brown strikes it rich in Leadville and marries the title character, who is determined to prove herself the social equal of OldMoney society despite not having being brought up with refined manners, to say nothing of having NeverLearnedToRead.

[[folder:Video Games]]
* In ''VideoGame/{{Bully}}'', Tad Spencer, one of the Preps, is new money. He is ashamed of this fact and tries to mask it by speaking with a stuck-up UsefulNotes/{{British Accent|s}}.
* In ''VideoGame/MitsumeteKnight'', the Zakroid family became aristocrats of this type thanks to a boom in the diamond and rock phosphate markets. [[AlphaBitch Linda]], the heiress of the family, [[BerserkButton doesn't like at all]] being called "Nouveau Riche" though, because [[spoiler: [[LovableAlphaBitch she worked hard to become an aristocrat, and wants to prove to all she's worthy of this rank]].]] However, to get her Ending, she'll have to [[spoiler:[[AFoolAndHisNewMoneyAreSoonParted witness the family's business go to bankruptcy]], so she can see the people who really care for her (i.e. the protagonist)]].
* In ''VideoGame/TheLegendOfZeldaTheWindWaker'', there is a poor man on Windfall Island who begs and moans for you to rescue his kidnapped daughter Maggie. When she is rescued, she brings back a load of Skull Necklaces (which look like junk but are secretly worth a lot of money), which he uses to become rich overnight. This turns him into an extremely arrogant rich man. [[TheScrappy He's not too popular]]. He plays a direct {{Foil}} to an ImpoverishedPatrician on the same island: see that trope page for details.
** The problem is that the explanation of how he got rich is easily missed, making it look like he got paid by the former rich guy on the island turning him into the ImpoverishedPatrician.
* Ai Ebihara's family in ''VideoGame/{{Persona 4}}''. They were extremely poor, but Mr. Ebihara's businesses suddenly flourished as he hit the right spot, and now they're loaded. [[spoiler: Ai herself, a former FatGirl who was bullied due to her poverty and excessive weight, uses said riches to reinvent herself [[IJustWantToBeBeautiful into a beautiful]] AlphaBitch [[IJustWantToBeLoved in order to be admired and loved]].]]
* Edgar Oinkie from ''VideoGame/AnarchyReigns'' amassed a fortune from black market dealings. He's described as the worst type of "new money" - rude, loud, uncouth, short tempered, violent, and gluttonous.
* In ''VideoGame/RuneScape'', Queen Ellemaria of Misthalin is rude to anyone she perceives as being lower-class than herself. In the "Garden of Tranquility" quest, she sends you to the Wise Old Man for a lesson in etiquette, and he tells you that Ellemaria was a barmaid who married into royalty, and really shouldn't be talking. (King Roald, her husband, is typically shirty to you for the opposite reason-- [[RoyalsWhoActuallyDoSomething you've interrupted him at work.]])
* Rajan in ''VideoGame/Sly2BandOfThieves'' is a former street rat who made it big by becoming a drug-runner, and eventually a major drug distributor. By the time of the games, he's trying to buy his way into respectability. The first of the two chapters concerning him takes place at his "newly purchased ancestral home".

[[folder:Western Animation]]
* ''WesternAnimation/DuckTales'':
** One episode centers on Scrooge getting new, very obnoxious neighbors who just won the lottery. Their daughter and Bubba become StarCrossedLovers.
** A one-off character in another episode is a homeless man who found a priceless painting. He buys his way into party after party, eating all the hors d'oeuvres he can get his hands on.
* ''WesternAnimation/{{Arthur}}'': Ed Crosswire and family got rich this way.
* ''WesternAnimation/{{Rugrats}}'': When Chuckie's father wins a sweepstakes, he enrolled Chuckie into a pre-school for rich kids. The other kids didn't want to become friends with him because he was "new money". [[AFoolAndHisNewMoneyAreSoonParted It doesn't last.]]
* ''WesternAnimation/{{Futurama}}'':
** In ''Three Hundred Big Boys'', every American receives a three-hundred dollar tax rebate, including the constantly poor Zoidberg. He spends the whole episode doing "rich person" things -- ordering the most expensive thing on the menu, shopping for jewelry, and playing golf. As it turns out, he enjoys ''none'' of these things, and learns to appreciate the squalor in which he usually lives.
** In the earlier episode ''A Fishful of Dollars'' Fry finds out that thanks to accrued interest, his bank account now holds $4.3 billion. He spent most of it on 20th century artifacts, including the MacGuffin of the plot, the last can of anchovies in existence. [[spoiler: After Mom and her minions steal his money, most of it is repossessed and he chooses to eat the anchovies.]]
* ''WesternAnimation/TheSimpsons'':
** Charles Montgomery Burns (who himself embodies this trope but is [[YouAreWhatYouHate in denial about it]]) criticizes a young Australian millionaire he sees on television for [[PretenderDiss not knowing how a rich person is supposed to act]]: "Where's the dignity? Where's the contempt for the common man?"
** One episode features Rainier Wolfcastle's daughter. She attends a Prep School where old money kids pick on her because she's new money.
** Chester Lampwick, the bum who originally created Itchy & Scratchy, becomes this after winning an 800 million dollar lawsuit against the Meyers family for stealing his idea. The very first things he buys with his newfound wealth are a solid gold mansion and a rocket car.
* One ''{{WesternAnimation/Daria}}'' tie-in book summarizes Andrew Landon ([[ExtracurricularEnthusiast Jodie]]'s [[EducationMama dad]]) as "nouveau riche and proud of it." His attitude can be seen in some contrast to the OldMoney Sloane family, who are kind of cheapskates. (Just look at [[TallDarkAndSnarky Tom]]'s [[TheAllegedCar car]].)
* In ''WesternAnimation/NeoYokio'', the Kaan family rose up through the ranks because of their magic skills, and the traditionally rich folks of Neo Yokio have never let them forget it.

[[folder:Real Life]]
* A frequent occurance in the Hip-Hop scene. Many rappers sport lots of expensive jewelry, cars and surround themselves with attractive women. They also often end up broke due to poor money management.
* [[http://en.wikipedia.org/wiki/Michael_Carroll_%28lottery_winner%29 Michael Carroll,]] a British garbageman who won the lottery and used his new found wealth to become a minor pop culture celebrity. Fashioning himself as the [[LowerClassLout "King of Chavs"]], he became notorious for overly flaunting his wealth and recklessly spending money on houses, expensive vacations, drugs, parties, cars, etc. He ended up losing his entire fortune within a decade and has since returned to his pre-lotto life as a garbage collector.
* "[[UsefulNotes/TheNewRussia New Russians]]" was the Russian term for this in the early post-Soviet years for Russians who were suddenly incredibly wealthy, but perceived as terribly uncultured (i.e. unfamiliar with ''upper-class'' culture) and boorish. Extravagant spenders with misplaced priorities, they were the subject of a lot of typically great Russian humor, like these jokes:
-->Two New Russians were arguing at a bar over which had the fancier car, house, bling, etc. One says "See this necktie? Imported silk, cost me one thousand dollars American!" The other replies, "Bah! I know a place where I can get ''same'' necktie for ''ten'' thousand dollars!"

-->A New Russian crashes his brand new car. When he wakes up in the hospital ward, the nurse informs him of what happened. "No! Not my new Mercedes!" he whinges. The nurse goes on to say, "And unfortunately, your left arm was also crushed in the impact." To which the New Russian moans, "No! Not my new Rolex too!"
* ''Parvenu'' -- "upstart", 1802, from French ''parvenu'', "said of an obscure person who has made a great fortune," noun use of past participle of ''parvenir'' "to arrive", from Latin ''pervenire'', from ''per''- "through" and ''venire'' "to come", used as a derogatory term by nobles who judged them undeserving of their new wealth. There's also the closely related ''arriviste'', "pushy, ambitious person," 1901, from Fr. ''arriviste'', from ''arriver'' "to arrive". The notion is of a person intent on "arriving" at success or in society, and means more "[[AmbitionIsEvil ambitious and unscrupulous]]".
* The [[UsefulNotes/NapoleonBonaparte Bonaparte]] family were this for most of the 19th century, although they ''said'' their lineage could be traced to Italian nobility. Napoleon III made marriage offers to princesses from all over Europe, but none would ever consider the Bonapartes a 'real' noble family, so he had to settle for a much lower-rank Spanish Countess. Part of his problem was that he lived at a time when moral standards for monarchs' private lives had become distinctly stricter than those of the 18th century[[note]] King Ludwig I of Bavaria for instance had been forced to abdicate in 1848 due to the public's censure of his liaison with the Irish dancer Lola Montez[[/note]], and when he looked for a wife he had already fathered two natural children and was living with a mistress. It did not help that there were rumours, fed by opponents like Creator/VictorHugo, that he was not the son of Louis Bonaparte (Napoleon's second-youngest brother), but the result of a marital indiscretion of his mother, Hortense Bonaparte née de Beauharnais (Napoleon's stepdaughter). It wasn't until the end of the 19th/start of the 20th century that other royal families began to accept them, by which time ironically they had no chance of ever being restored to the throne.
** In fact, Napoleon set up a new nobility that was seen as this by the old one. This was particularly true for the Imperial military nobility, as many of the new Dukes, Counts and Barons were former Revolutionary soldiers promoted for their merit and not their manners. Even some of those who ''did'' belong to the old nobility, like Marshal Davout, were seen as boorish brutes by their former peers or by civilians who had to endure them as military governors.
** Napoleon's brother-in-law Joachim Murat, the son of an innkeeper who became King of Naples, was perhaps a classic example of the trope, especially given his propensity for [[BlingOfWar spectacularly decorated uniforms]].
* While we're on this linguistical bent, there is also ''Hobnob'', from the Old English, which carries similar connotations of transgressing social strata. And "tufthunter", which referred to college students who tried to hang out with the nobility (who wore distinguishing tufts on their caps).
* A late 1890's (English) newspaper editorial complained that the English nobility was losing its class, what with all the penniless aristocrats marrying off their sons to the daughters of filthy rich American cattle-barons and tycoons.
* Creator/DonaldTrump is an interesting example. He displays all the hallmark behavior of the nuveau riche. His sense of taste has often been described as "Dictator Chic," involving inordinate amounts of marble and gold (even if it's just the ''color'' gold). He's also prone to bragging about and flaunting his wealth at any opportunity. He portrays himself as a self-made man, very much in line with the trope, but it's his ''detractors'' who point out that his father and grandfather were both very rich themselves, so he does not exactly have humble origins.
* Molly Brown, best known for surviving the sinking of the ''Titanic'' and demanding that her lifeboat return to the ship to search for more survivors.
* There are now have half a million recently-minted Chinese millionaires, most of whom are former "[[http://en.wikipedia.org/wiki/Little_Emperor_Syndrome Little Emperors]]". As one might expect, they are reported to have rather crass tastes; the most disgusting (to purists) is the oft-repeated tale of [[http://www.bbc.co.uk/news/business-13284481 mixing different fine wines in a punchbowl]]. The children born to the first generation of post-reform entrepreneurs are known as the "fu er dai" (second prosperous generation), and are notorious for spending huge amounts of money (given to them by their parents, of course) on fancy European cars, designer clothes, and trips abroad. Lots of Chinese publications decry that the fu er dai, unlike their parents, have all the lavish benefits of economic reform, but never had to work or suffer hardship for any of them.
* The Kennedys, often mistaken for [[HollywoodNewEngland Boston Brahmins]], were actually excluded from that society for their Catholic faith. There is also a persistent urban legend that family patriarch Joseph Kennedy Sr. earned his fortune from bootlegging.
* The 'white shoe brigade', a group of businessmen in Queensland, Australia who had [[ScrewTheRulesIHaveConnections close ties]] with Sir Joh Bjelke-Petersen, the state premier from 1968-1987.
* Anna Nicole Smith - although the degree to which she fit this trope was embellished quite a bit by just about everyone responsible for promoting her cult of personality, including Anna Nicole herself. It is true that Anna (known as "Vickie" at that time) was living a working-class existence when she posed for ''Magazine/{{Playboy}}'' in the spring of 1992, but that was largely by choice: she was raised in a comfortably middle-class household, got expelled from high school for delinquent behavior, and simply entered the job market rather than trying to complete her education.
* Inverted with the original snobs. The snobs were early non-noble students at {{Oxbridge}}, who would have ''s.nob.'' (for ''sine nobilitate'' or "without noble title") put down in their entry papers. The snobs would act as sophisticated as they possibly could as a way of flipping the high-borns who looked on them the bird.
* After UsefulNotes/WorldWarII there were plenty of Soviet jokes about ''Generals' wives'', who received a lot of luxury items from the conquered territories. Such as the wife who, when told she couldn't wear a lacy nightie to the theater, asked where they expected her to wear such a beautiful "dress."
* Creator/JohnSteinbeck once said (or at any rate is [[BeamMeUpScotty often quoted as saying]]) that "socialism never took root in America because the poor see themselves not as an exploited proletariat but as temporarily embarrassed millionaires."
* This is rather common among sports athletes, particularly those who come from low-income families and/or turn pro with very little college experience. It's also not uncommon for retired athletes to go broke because they do not know how to properly manage the millions they made once the source of income dries up.
* The early Han dynasty was notorious for this. Their lineage originating as a minor noble family, they were notorious for their HairTriggerTemper and very unbecoming behaviour in general.
* Around 1920 the word ''Raffke'' entered the German language; originally a UsefulNotes/{{Berlin}} coinage derived from the verb ''raffen'' ("to snatch up") and related to ''Raffgier'' ("rapaciousness"), it was applied to those nouveaux riches who had amassed fortunes unscrupulously by profiteering from UsefulNotes/WorldWarI and [[UsefulNotes/WeimarGermany the political and economic crises that followed]], especially the hyper-inflation of 1923. For a while there was a spate of Raffke jokes and Creator/FritzLang once described his villain [[Film/DrMabuseTheGambler Dr. Mabuse]] as a Raffke prototype.
* Most Germans with "old money", even if it only dates back to the 1960s and even if the source is something like a discount store tend to be very reserved figures who rarely make public appearances and whose opinions and sometimes even faces are not widely known to the public. That of course makes crass noveau riche style behavior like that of [[https://en.wikipedia.org/wiki/Robert_Geiss Reality TV family Geiss]] (source of wealth: a clothing brand) stand out even more.
* Many "robber barons" of the late 19th and early 20th Century were like this, having wheeled and dealed their ways up to fantastic fortunes they were prone to showing off their money by building AwesomeButImpractical mansions or collecting "art" (usually random collections that didn't go together or have a central theme and often contained many forgeries). John D Rockefeller and Senator William A Clark were both known for this.
* There is a certain style that just instantly screams "third world dictator" - gold plated chairs, expensive stuff without rhyme or reason and much less taste, expensive food flown in, maybe a side order of abducted singers/actors/directors to make movies for the "dear leader"? Incidentally most of this seems to come from the fascination some third world dictators seem to have with Hollywood films about noveau riche types.