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Franchise: Jewelpet
Cute average pets, but also powerful little witches...note 
"We Jewelpets got an order from the ruler of Jewel Land, Lady Jewelina, to fill this Jewel Box with magic gems so something great will happen. "Look for them pretty please," she said. We became friends with three middle school girls called Chiari, Nene and Ruruka, and together we are searching for the magic gems."
Ruby's narration in Happiness

If Webkinz had magic and jewels, and was set in a Harry Potter like world, Jewelpet would be the result.

A character franchise created by Sanrio and Sega collaboratively in 2008, Jewelpet is about anthropomorphic small animals named after jewels, birthstones and other minerals, who can use magic with the power of their eyes, made of said minerals. It has the distinction of being the first collaboration between Sanrio and another toy company, creating a successful Cash Cow Franchise that continues to this day in Japan.

The Jewelpet toy line has internet connectivity capabilities, which may remind you of something else in particular. Sega Toys collaborated with Sanrio to release a line of plush toys of the characters in January 15, 2008. Each plush contains a password to access the Web-Gurumi website, where the customer "adopts" the respective pet in the virtual world. Accounts expire within one year, unless another plush is bought, and added to the user account.

Of course, toys isn't all there is to such a successful franchise; there are TONS of things related to Jewelpet: stationery, school supplies, bags, raincoats, umbrellas, bento boxes, you name it. It is today one of Sanrio's most popular franchises to date.

As the series completed its first anniversary, its first anime debuted in Japanese TV. Each anime season has its own storyline, distinct from the toys and from each other. There are also a movie, a light novel, 3 manga series and 6 Video Games with their own page.

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    Anime Seasons 
Jewelpet (2009): The first series produced by Studio Comet after Onegai My Melody ended. Set in the fictional city of Takaragaseki, the main heroine, Rinko Kougyoku, meets Ruby when the latter is tasked by the Gods to find the Jewelpets who fell in the human world. Rinko and her friends decide to help her, while stopping the evil Jewelpet Diana from doing the same. This season spends more time on the human world than other seasons.
Jewelpet Twinkle☆ (2010): The second season follows Akari Sakura, a cripplingly shy and insecure girl who meets Ruby, who's looking for a human who'll attend the Magic Academy with her. Akari attends the Magic Academy and goes through middle school life back in the human world, while getting involved in the drama of the Jinnai family, whose son she likes, and achieves personal growth in the process. This season is, so far, the most popular season of the anime, owing to its appealing, soft art-style and dark plotline (the darkest of the whole franchise). In 2013, it received an OVA sequel.
Jewelpet Sunshine (2011): The third season is wildly different from anything that came before it. Shifting gears from your typical Magical Girls and their cute mascots plot to a school comedy that sometimes has magic on the side, it follows the misadventures of the Plum class, a "class of lost causes" on their last year of high school. Kanon Mizushirou and Ruby are members of that class and roommates, who have to juggle their uneasy friendship with their crush on Mikage Shiraishi. It took several departures from many elements of the franchise, such as featuring a confident, mean-spirited heroine, putting less emphasis in grouping characters as trios, as well as the aforementioned abandonment of magic as a main plot point (which carried on to following seasons). If the anime is now a completely different beast from the toy line, it's thanks to this season.
Jewelpet Kira☆Deco! (2012): The fourth season focuses on a parody of a Sentai team called Kira Deco 5, composed of five humans (the main protagonist of which is Pink Oomiya) and their Jewelpet partners. When Jewelina turns to stone, they are tasked with finding the legendary Deco Stones that will revive her and saving the human world from the Eternal Darkness. It's possibly the most derided season (but don't be surprised if only the Periphery Demographic thinks like that) for being Lighter and Softer (ergo, more childish) than previous seasons.
Jewelpet Happiness (2013): The fifth season focuses on Chiari Tsukikage, Ruby and their friends, who attend the Jewel Academy. Jewelina entrusts them with the Jewel Box, which they have to fill with Magic Gems, while they also have to make friends by running the Jewel Cafe. In many ways, it's a throwback to Sunshine (albeit with a more continuous plot), possibly to compensate for the poor reception of Kira Deco.
Lady Jewelpet (2014): The sixth season is the first not to be made by Studio Comet, but by ZEXCS (They made the Aku no Hana anime. Yeah.). The protagonist Momona is brought by Ruby into Jewel Land in order to become a Lady, a contestant for the title of Queen of Jewel Land.

    Side Stories 
Jewelpet the Movie: Sweets Dance Princess (2012): Ruby, Garnet, Sapphie, Labra, Angela, Sango, Jasper and Charotte are tasked with going to the Sweetsland Kingdom in a diplomatic mission to celebrate Princess Mana's 7th anniversary. A new Sweetspet, Park, suddenly appears at the party and becomes friends with them. However, the heroes have to contend with Duke Creme de Brűlée's plans to overthrow the kingdom. And what exactly is Park's true nature?
Jewelpet: The Fuss in the Jewel Festival!? (2012): The second sub-arc of the series is a light novel serialized in Kadokawa's Tsubasa Bunko. This one focuses on the Sweetspet Lollip and like the Mana arc, this arc is not officially linked to the anime. The arc tells the story of Lollip's experiences and bond with Ruby and her friends while setting up the Jewel Festival in Jewel Land.

Features examples of:

  • Aborted Arc: Episode 29-A of Sunshine ended with the narrator promising that they would tell more about the history of Shouko's gang in future episodes. They never did.
  • Adventure-Friendly World: Jewel Land is tailored for this.
  • An Aesop: Episode 7 of Sunshine can be read as a cry against positive discrimination. Particularly considering Ruby's line at the end: "Where do you see peace and harmony in any of this?!"
  • Age Lift: In European dubs, the Kira Deco 5 (minus Midori, who stayed 8-9) are in high school instead of middle school for unknown reasons.
  • Alien Sky: Jewel Land has two moons.
  • Aliens Steal Cable: Kira Deco. Jewel Land's TV moon is mooching off the human world's TV, converted to 3-D for the Jewel Landians' enjoyment. This becomes important as it's the characters' main way of knowing what's happening in the human world.
  • All Just a Dream: The New Year's episodes of the first series and Kira Deco.
    • Dream Within a Dream: The first series' one had a variation of this by having Rinko wake up from her dream while being in King's dream.
  • All Planets Are Earth-Like: Kira Deco suggests that Jewel Land is part of a continent on the Jewel Planet. Sweetsland is considered a neighbouring country.
  • Alternate Continuity: The franchise runs on this in order to keep things fresh.
  • Alternative Foreign Theme Song: The Italian opening. Every other dub just dubbed the Japanese songs.
  • Always in Class One: Played straight in the first series and Twinkle. Both averted (some Rose class elements are important) and played straight (no underclassmen seen whatsoever) in Sunshine. Subverted in Happiness.
  • Always Night / Endless Daytime: In Twinkle's Jewel Land, day and night last for a week at a time.
  • Amazing Technicolor Wildlife: Pink cats and blue dogs! YAY!
  • Anachronic Order: In Sunshine, episode 37 (New Year's) takes place after episode 38 (Christmas).
  • And Now For Something Completely Different: Sunshine comes across as shockingly different from anything that came before it, as it's a comedy-driven series instead of plot-driven, and it came after the darkest, most dramatic entry in the franchise at that point.
  • Animation Bump: From Twinkle onwards, the animation budget of each season gets increased and it results in more colorful backgrounds and fluid animation compared to the first series. Happiness pushed the budget further with the opening movie having better animation.
    • This scene in episode 25 of Sunshine featuring Garnet's Flashdance is animated so well, it closely resembles the original scene.
    • Enhanced on DVD: Home video releases tend to get animation boosts.
  • Art Evolution: Compare the first designs to the current designs, both done by Yamaguchi.
  • Artifact of Doom: The Battest from Twinkle.
  • Artificial Riverbank: The most famous scene of the first series is probably the first time Ruby causes an explosion and sends everyone flying down a riverbank. A variation of the scene featuring only her also appears in the OP.
  • Audience Participation: The movie. Ruby requests that the audience joins in calling out to Gumimin to stop him from sacrificing himself, and at the end invites everyone to dance to the ending music.
  • Bad Moon Rising: The great evil of Happiness, the Red Moon that brainwashes people.
  • Bait-and-Switch Credits: Twinkle's openings. The one from the series makes you think that Peridot, Milky and Luna are important characters, but they have only maybe two episodes where they have any sort of relevancy to the plot, and other episodes they just appear for gags. The OVA opening is worse; it features characters that weren't very important to the series in the first place, and don't appear at all in the OVA (Hilde, Sagan, the French sisters).
  • Balloon Belly: Quite a lot in this show. For example...
    • In Sunshine, Kanon gets a big one after trying to get rid of her... interesting looking cookies. This happened twice.
    • In Kira Deco, Pink and Ruby get one after eating Blue's cooking.
  • Battle of the Bands: In the first series, the Jewel Game where Kris is betted is a music contest between Dian and Kris (who dance to a rap tune) vs. the Mascot Trio and the staff of the Strawberry Cafe (who sing "Strawberry Time").
  • Beach Episode: Episode 20 from the first series, episode 22 from Twinkle, a whole arc spanning episodes 17-20 in Sunshine and episode 15 from Kira Deco.
  • Beauty, Brains and Brawn: The series mascots can function as this. Garnet's the Beauty, Sapphie's the Brain and Ruby, well, surprisingly, the Brawn.
  • Betty and Veronica: In the first series, Rinko has Akira as the Betty and Andy as the Veronica.
    • In Sunshine, Ruby is the Betty while Kanon is the Veronica.
    • In Happiness it's Rossa as Betty and Labra as Veronica.
  • Bigger Bad: Dark Magic in general. It can't do much on its own given that it lacks a concrete form, however, it can never be completely destroyed and it always manages to find an outlet for its purposes.
  • Birthday Episode: In Twinkle, episode 17 (Akari) and episode 30 (her mother).
  • Bittersweet Ending
    • Twinkle. Akari manages to save Alma from the Battest and reunite her with her family, including her revived mother, and wins the Jewel Star Grand Prix. However, she has to leave Jewel Land forever, which means that she won't see the friends she made there, human or Jewelpet, again in the near-future.
    • Kira Deco. The Mirror Ball is fully repaired thanks to Ruby gathering all the Deco Stones. The Dark General and the entire Decoranian has been defeated. However this means it's time for the humans to say goodbye and leave Jewel Land forever. The good news is that Jewelina and Decorski are revealed to be the same person, Coal and Labra have been revived, Rossa is born and Pink is now happy just being back in her own world.
  • Bonus Episode: Twinkle OVA, known to some as "episode 53", only obtainable through a particular (and pricey) home video release of the season.
  • Breather Episode: Episode 45 of Twinkle, a silly Valentine's Day episode set between matches of the Jewel Star Grand Prix.
    • The last truly light episode in Sunshine is episode 39, a Bizarro Episode about Labra and Angela travelling Easy Rider style.
  • Brother-Sister Incest: A close call in Sunshine, as the characters in question officially date but never go beyond hugging. In episode 45, it's revealed that Kanon and Mikage are twin siblings who were seperated at a young age because Kanon was thought by her grandmother to be a bad omen. Kanon and Mikage were kept in the dark about it and couldn't remember each other. They break up as lovers and rebuild as siblings starting in episode 46.
  • Camp: The anime in general (even before abandoning the Magical Girl genre) is well-aware of how diabetically cuddly it is and isn't afraid of subverting worn-out tropes and lampooning itself, while still milking its cuddliness for all it's worth.
  • Camping Episode: Episode 36 of Kira Deco.
  • Casual Interplanetary Travel: In Sunshine, the human world and Jewel Land are aware of each other from the beginning, which allows for such things as human exchange students in Jewel Land and vice-versa, whereas in the other seasons, humans need to befriend Jewelpets to even have a chance to travel to Jewel Land.
  • Cat Fight: No pun intended. In episode 25 of Sunshine, Garnet and Diana fight each other over Dian's love. Diana throws herself at Garnet and the two roll around on the ground while it's raining.
    • Kanon and Ruby engage in these sometimes, but not nearly as dramatically.
  • Cerebus Syndrome: The moment when Twinkle becomes really dark is Alma revealing herself in episode 23.
  • Chained Heat: Ruby and Opal accidentaly glue their rears together (how this is possible when Ruby clearly had glue in her hand but not her butt when she crashed into Opal isn't explained) in episode 14 of Kira Deco. Said glue is stated to have effects lasting for 100 years but they manage to get out of it through a whole bottle of solvent and heaps of sheer determination.
  • Character Development: The characters from each arc learn to overcome their insecurities and become better people.
  • Chekhov's Gag: In episode 27 of Sunshine, the prize for winning the sports festival was supposed to be a trip to Hawaii. When the headmaster reveals that they have spent all their budget on the sports festival and can't organize the trip, he rewards the Plum class with a measly pack of bubblegum. Hinata is especially affected by this incident. Cue her fight against the headmaster in the final arc.
  • Chekhov's Gun: The fish paste flute in Sunshine. Originally just a Running Gag, it's used to defeat Dark Jewelina, whose weakness is acute sounds.
    • In Kira Deco, the ladle that Ruby finds but never picks up in episode 1 turns out to be a Deco Stone in the last episode. As well as a slew of random, non-descript objects that show up in other episodes, but the ladle is given more significance.
      • The stone fists that sometimes descend on the characters to punish them for their idiocy are also revealed to be Deco Stones.
  • Cherry Blossoms: The first and final episodes of the first series.
  • Christmas Episode: Episode 38 of the first season, Sunshine, Kira Deco and Happiness and episode 39 of Twinkle.
    • Saving Christmas: In the first series, Dian brainwashes Io and decides to ruin Christmas by stealing the presents from Santa. You know what the heroes have to do.
  • City of Adventure: Jewel Town in Kira Deco.
  • Class Trip: Episode 9 of Sunshine featuring the humans going back to the human world to visit their families, with the Jewelpets deciding to infiltrate. There's another one in episode 33-B, in which the students visit a farm.
  • Cloudcuckooland: Kira Deco's interpretation of Jewel Land. Prepare some brain bleach when watching some episodes.
  • Colony Drop: Episode 44 of the first series is about Dian's plan to use Alex's powers to summon an asteroid and destroy the world.
    • In Kira Deco, Jewel Town seems to be in constant danger of being hit by meteors, but the Jewelpets can usually deal with them through magic.
  • Confessional: Episode 38-B of Sunshine is a parody of this, wherein every character in the show confesses their sins to Jewelina who's posing as a statue, and Master is at her side playing the part of the priest. Jewelina forgives by throwing confetti and punishes by dropping a torrent of water on the sinner. And at the end, she confesses to herself.
  • Conspicuous CGI: Magical items in the first series, any scene with motorcycles in Sunshine, Ruby in the Kira Deco ED as well as the rare CGI of the Saitama Ultra Dome. Happiness's focus on the Magic Gems and the ending counts as well.
  • Conveniently Seated
    • In the first series, all the major characters sit at the back of the class presumably so the rest of their classmates don't have to be drawn or else a dent would be left in the budget.
    • In Twinkle, Yuuma, the mysterious boy Akari likes, gets the ever-popular back-row seat by the window, with Akari next to him.
    • In Sunshine, Ruby sits right at the front and middle, so she's facing Iruka most of the time, and so we can get a clear view of the rest of the class. Most of the important Jewelpets sit at her sides and right behind her. Kanon sits in front of Mikage and both are by the window. The delinquents sit in the back rows. Yaginuma oddly gets the back-row seat by the window. Kurara and Rald also sit way at the back of class, which symbolizes their marginalization. Nishigori gets one of the rightmost seats, symbolizing his no-nonsense attitude.
  • Cooking Duel: Kira Deco, episode 5. Garnet and Opal compete against each other for Blue Knight in three duels. The first one is a subverted literal cooking duel, where both give orders to Blue Knight to prepare something and whomever he obeys wins; turns out he can't cook and simply puts fresh fish in a plate, which makes Garnet the winner since it pleases her. The second one is a duel of clothes making; Opal wins because Garnet sheared Angela's wool and Blue Knight felt sorry for her. The third one is considerably less goofy; a jewel contest where Garnet wins because she stayed up all night to obtain her jewel, therefore proving that she really does care for Blue Knight.
  • Costume Porn: The magical outfits in the first series and especially Twinkle. Jewelina also gets this in some incarnations.
  • Covers Always Lie: This promotional poster of Sunshine. It suggests that Kanon, Hinata and Shouko form some sort of group; actually, Kanon and Hinata are casual friends at best, and Shouko hardly talks to either of them. It also seems to suggest that Sango and Charotte are major characters, though they're actually secondary. Additionally, Charotte is depicted on Hinata's side, when in the show she's Shouko's lackey.
  • Credits Running Sequence: Twinkle's ending has Akari, Miria and Sara walking and running with their Jewelpets at their side.
    • Half of the first series' ending is Rinko walking through a Deranged Animation background and being joined by Minami, Aoi and their Jewelpets.
  • Culture Clash: In episode 30 of Kira Deco, the gang visits Paradise Town, where jewels and what is normally considered beautiful are regarded as worthless and things like toilet paper rolls are thought of as high class objects.
  • Cute Witch: Doesn't need to be explained.
  • Dancing Theme: Opening 2 (the entire cast) and ending (Kanon and Ruby) of Sunshine, the ending of Kira Deco (CGI Ruby), the endings of Happiness shown so far (the first has the band Fairies, the second one has the main human cast and all Jewelpets doing it) and the ending of Lady (main cast).
  • Darker and Edgier: Twinkle had issues of parental abandonment and neglect as one of its most recurring themes. Just about everyone in the main cast has problems with their families. The villain is someone who's fated to die an early death due to her powers, and who's been forcefully seperated from her family. And characters actually die (at least, for a significant period of time, whereas in other seasons they come back to life the very next episode).
    • Sunshine is overall the second darkest in the series. Despite being a comedy that starts out seemingly plotless, later episodes involve incest as a plot point. Zoophilia is also an important issue, though never called by name. And then the final episodes have God becoming corrupted and nearly killing everyone.
  • Dark Is Evil
  • Dawn of an Era: The first series' ending. After thousands of years of not knowing of each other's existence, the human world and Jewel Land become fully connected and look forward to a future where they work together. Quite possibly the most positive ending of any Jewelpet season.
  • Death from Above: Played for laughs with the stone fists from Kira Deco.
  • Demonic Possession: Dian in the first series uses Dark Magic without a problem. However, late in the series, he loses control of it due to his conflicting feelings for Rinko and his desires to rule both worlds, turning into Dark Dian in the process.
    • Alma in Twinkle gets possessed by the Battest to set itself free from its seal and to try to destroy Jewel Land. Later it possesses Akari, though she just fell unconscious.
    • Dark Magic in Sunshine possesses every character that shows hints of negative emotions; things go to hell when it possesses Jewelina.
    • The Red Moon in Happiness brainwashes people to do wrong without any recollection of what they did.
  • Denser and Wackier: Since the debut of Sunshine, every season has become crazier both in plot and style of humour.
  • Derivative Works
    • Licensed Game: Seven games released in the Nintendo DS, Nintendo 3DS and the arcades.
    • Comic Book Adaptation: There are a total of three manga adaptations.
      • The first one by Mako Morie which was serialized in Pucchigumi and adapts the toys' concept, and was compiled in one volume.
      • The second one based on the Twinkle anime, which is also by Mako Morie and compiled in one volume.
      • The third one by Tatsuyama Sayuri, (of Happy Happy Clover fame) which ran in Ciao from February to September 2010. There is no tankobon volume for this one.
    • Light Novels: The Fuss in the Jewel Festival!?. Notable for introducing the Canon Foreigner Jewelpet Lollip.
    • The Movie: Jewelpet The Movie: Sweets Dance Princess, the only piece of the franchise where Sweetsland gets non-negligible screen-time. Bombed at the box-office.
    • The Musical: Several musicals in Sanrio Puroland and Harmonyland. Magical March is apparently the most popular.
  • Descending Ceiling: Episode 25 of the first series. Ruby's explosions save the day.
  • Desperately Looking for a Purpose in Life: A theme in Sunshine. The characters are all in their last year of high school and are struggling to decide what they want to do after they graduate.
  • Detonation Moon: In Sunshine, one of the two moons is partially destroyed after Jewelina turns evil.
  • Distant Finale: Sunshine. Kanon is a tough-as-nails teacher and carries Iruka around, Iruka marries Jill, Garnet hits it big as an actress along with Masago as a director, Sapphie and Nejikawa are renowned astronauts, Shouko and Angela win the Moto GP, Hinata is a firefighter, Peridot is a famous ice-skater, Labra works for Jewelina and last but not least, Ruby finds Mikage, who is now Granite, again and they become lovers.
  • Dodgeball Is Hell: The Jewel Game that stakes Lapis is a game of dodgeball where the impact of the ball is powered by insults. King is chosen to play in it because he's impervious to insults... except, as it turns out, Lapis'. This is the first Jewel Game where Rinko and co. lose.
  • Double Date: In episode 28 of Sunshine, Ruby takes advantage of Tour in order to accompany Kanon and Mikage and spy on what they do.
  • Dull Eyes of Unhappiness: Sunshine - exhibited by Ruby when she hears Kanon asking Mikage out in episode 23; the entirety of the Plum class also had this reaction in episode 27, when they got a lousy prize for winning the sports festival.
  • Dysfunction Junction: The main casts of Twinkle and Kira Deco have major psychological issues and overcoming them is the turning point in their Character Development.
  • Early-Installment Weirdness: Jewelpets in the first series would be referred to by their full jewel names at their introduction, and later request to be called by their nickname, which is the name they're known by officially in most cases (e.g. Rald is introduced as Emerald, and King as Onyx).
    • And, of course, there's no Jewelina; instead there are four gods with specialized instead of omnipotent powers.
  • Earn Your Happy Ending: First series. After a long battle with Dian where humanity was at stake, he and Diana reform and humans and Jewelpets are allowed to live together in harmony and mutual support.
    • Sunshine has Jewelina being turned back to normal, Dark Magic being vanquished, everybody in the class achieving their goals in life and, after a five-year wait, Ruby and Mikage/Granite being allowed to be together forever.
  • Emoticon: The first series sometimes uses this in its episode titles. Examples: episode 30 "Kuru Kuru (@_@) - Day When Sushi Belt Stood Still" and episode 3 "Bye Bye (>_<) - Arisugawa-san"
  • Every Device Is A Swiss Army Knife: Twinkle introduces the Jewel Pod, which is basically a magic-operated smartphone that has multiple functions. It has become a staple of the series since its debut.
  • Everything's Better with Plushies: The original toys released in 2008.
  • Everything's Better with Rainbows
  • Everything's Sparkly with Jewelry: The Jewelpets have Jewel Eyes, which are made of pure gemstones. But they're like normal eyes in the sense that they hurt if someone pokes them.
  • Evil Is Deathly Cold: In Sunshine, contrasting the sun-themed magic of the Jewelpets.
    • Dian in the first series lives in a freezing area, despite the fact that he hates cold.
  • Evil Is Not a Toy: Twinkle. Alma thought the Battest was controlable because of her phenomenal powers. Too bad for her that the Battest is a book encasing all the Dark Magic in the world. It ends up possessing her and almost causing the end of the world, twice (she learned her lesson the first time, but the Battest didn't leave her body).
  • Excited Title! Two-Part Episode Name!: Twinkle, Sunshine and Kira Deco invert this by putting the "excited" part in second place instead of first. Happiness averts it.
  • Expospeak Gag: This instance from Sunshine.
    Sapphie: The inclination of the Earth's axis causes the light of the Sun to shine with more intensity.
    Peridot: SUMMER'S HERE!
  • Expy: Genshiro, hmm... that sounds familiar.
    • Dian in the first series, between eye powers that allow him to command others to do his bidding, an impassioned speech to convince Jewelpets to rebel against their perceived enslavers and a very familiar human form, takes a lot of cues from Lelouch Lamperouge, helped by the fact that they share the voice actor.
    • Keigo Tatewaki is believed to be a throwback to Setsuna F. Seiei's portrayal in the Mobile Suit Gundam 00 CD dramas, which took a more parodic approach to the character (they're both voiced by Mamoru Miyano).
    • Ruby is one of My Melody, who was already one of Hello Kitty. Diana is meant to be an equivalent to Kuromi, My Melody's foil.
    • Retsu is Kouta Azuma (AKA Fighter Roar) without Warrior Roar to give him knowledge.
  • Extendo Boxing Glove: In episode 2 of Kira Deco, Pink suffers the brunt of the police station's security system in this way.
  • Extranormal Institute: The magic schools that the characters attend.
  • Extremely Short Timespan: The movie happens in two days. In contrast, each anime season's timespan is a whole year.
  • Eyelid Pull Taunt: Ruby and Diana do this to each other in an episode of Twinkle.
  • Fanservice: Episode 20 of the first series has Minami in a sexy bikini.
    • Also, the covers for the DVD box sets of Sunshine.
    • The covers for the Twinkle fan discs which were drawn by the character designer of the series.
    • Coal's female form. My, what big boobs you have!
    • Ruby got one Ms. Fanservice moment in episode 41. Oh my, nice Playboy Bunny costume there!
    • One of the Imagine Spot on Happiness got Luna fantasizing herself as a hot, sexy, anthropomorphic bunny.
  • Fansub: Critter Subs subbed the entirety of Twinkle (including the OAV) and Kira Deco, and is currently subbing Happiness.
    • The first series had several fansubbers picking it up when it debuted, but they gave up after only the first couple of episodes or so. In 2013, Stardust Fansubs committed to subbing it steadily; it is now an ongoing project.
    • Sunshine had an unknown fansubber who stopped sometime before the Summer arc. Stardust Fansubs has raised the possibility of picking it up after finishing the first series.
  • Fantastic Comedy: Sunshine is basically a High School comedy with magical elements thrown in.
  • Fantastic Drug: Sunshine's episode 28-B presents us with the Magical Herb of Happiness, which Komachi accidentally adds to the cupcakes she was making, causing everyone who eats them to seem like they're high on LSD.
  • Fantasy Kitchen Sink: The anime is notorious for it. Especially Sunshine and Kira Deco.
  • Fast Forward To Reunion: In Sunshine. Ruby and Mikage reunite, five years later, to be together forever.
  • Fattening The Victim: In Sunshine, Kameo's family does this to the main Jewelpets in order to sell them as food. Fukaet's family attempts this with Kanon, Kaede and Komachi but they catch on immediately and refuse to eat.
  • Ferris Wheel Date Moment: Episode 41 (Rinko and Andy) of the first series and episode 28 (Kanon and Mikage, Ruby and Tour, Iruka and Jill) of Sunshine.
  • Festival Episode: Episode 20 of Twinkle, episode 14 of Sunshine, episode 19 of Kira Deco and episode 14 of Happiness.
    • School Festival: Episode 31 (culture) of the first series, episode 32 (sports) and 40 (New Year's) of Twinkle, episodes 27 (sports) and 34 (culture) of Sunshine, episode 11 (sports) of Happiness.
  • Feud Episode: Rinko and Ruby when the latter wets the former's bed in episode 23 of the first series.
    • Nicola and Titana because Nicola says Titana can't do anything without him in episode 19 of Twinkle.
    • In Kira Deco, Opal and Io when the latter seems to be giving more attention to Coarumi than Opal in episode 17. In episode 21, Pink and Ruby fight over their embarrassing photographs that were exposed to the public.
  • Fictionary: Jewel Land's own language, which is used in both the franchise and the anime.
  • Five-Man Band
  • Flower Motif: Sunshine Academy's classrooms are named after flowers. Ruby's class is a half-exception, as it's named after a fruit, but still uses the respective fruit's flower as a symbol.
  • Flying Broomstick: The first series.
    • The movie brings them back.
    • Tour, Diana and Dian have personalized broomsticks. Diana's is pink, Tour's is gray and Dian has a pimping gold one that turns into a dragon.
    • Rinko, Minami and Aoi also ride brooms when they go to Jewel Land in episode 14.
  • Food Porn: Sweets Dance Princess features this heavily, since it takes place almost entirely in Sweetsland, which, as you may have guessed, is a land made entirely of sweets.
    • Generally, every episode featuring Sweetspets has hefty doses of this.
  • Forgotten Birthday: Happens in Twinkle, when Akari sees that her family went off to work without saying anything to her and decides to celebrate it with Ruby, Labra and Peridot. Then she comes home and turns out her family threw a Surprise Party.
  • Fountain of Youth: Episode 32-A of Sunshine has several characters turning into babies thanks to the spell of a pissed off Labra.
    • In episode 36 of Happiness, the Red Moon turns Jewelina into a baby.
  • Fourth Date Marriage: Kaiser talks with Ruby and Pink about marriage few days after their first meeting.
  • "Freaky Friday" Flip: Miria and Sara in episode 21 of Twinkle, Kanon and Ruby in episodes 29-30 of Sunshine.
  • Functional Magic: First series, Kira Deco and Happiness use Device Magic. Sunshine uses Device Magic mixed with Theurgy (since Jewelina is summoned for every spell). Twinkle falls into Rule Magic, because the magical circles with spells inscribed in them are the most fundamental part.
  • Funny Animal: Jewelpets and Sweetspets, of course.
    • Twinkle introduces Avenue, Ametrine and Trystine, who, unlike the pets, seem to be physically structured like adult humans. They're also fully clothed.
    • Nishigori and Waniyama of Sunshine are this as well, though they also co-exist with Yaginuma and Katori, who are almost completely unanthropomorphized.
  • Fun Size: Jewelpets and Sweetspets.
    • Jewel Town in Kira Deco is built for the Jewelpets' size, which poses a problem for humans.
  • Gag Series: Sunshine.
  • Gag Sub: Critter Subs uses this infrequently, translating some throw-away lines into memes.
  • Gas Leak Coverup: The first series, where the government of Japan is in cahoots with the Jewel-Landian rulers to make sure that the Jewelpets falling in the human world is kept a state secret. However, it doesn't work, because Jewelpets naturally flock to humans and humans enjoy their company, rendering the coverup moot. Tatewaki realizes this and officially reveals the Jewelpets to the whole world in episode 11. Nobody minds.
  • Generation Xerox: The class that Kanon becomes in charge of in the epilogue consists of dead ringers of her own class.
  • Getting Crap Past the Radar: Has its own page.
  • Gilligan Cut: In episode 16 of Kira Deco, Ruby shouts that no one will sleep tonight in order to guard the Deco Stones. She and the other Jewelpets are all sleeping in futons in the following shot.
  • Gladiator Games: The Jewel Games apparently used to be this before they were forbidden. When Dian revives them, they take on various, non-violent forms.
  • Gotta Catch 'Em All: The first series focuses on collecting all the Jewelpets. The Jewel Game where Amelie is betted also features this, as the task is to collect more runaway babies than the opponent.
    • Twinkle is about getting enough Jewel Stones to advance a grade and go to the Jewel Star Grand Prix.
    • Kira Deco has Ruby and everyone go nuts searching for the Deco Stones!
    • Happiness focuses on the collection of the Magic Gems.
  • Go Karting with Bowser: Episode 46 of the first series has Rinko and Diana, who're stuck in Dian's prison, making sweets for Valentine's Day.
    • In Kira Deco, the main cast relaxes around Opal and Io (and unbeknownst to any of these, Coal) during school hours, despite them being allies of the Decoranian.
  • Graduate from the Story
    • Twinkle's final episode features the graduation of the students of the Magic Academy, putting a lot of emphasis in Akari having to seperate from all the friends she made there.
    • Sunshine was building up to this throughout, since the story is focused on a group of students in their last year of high school. The last episode features the students of the Plum Section receiving their diplomas and their teacher being happy with their achievements.
  • Gratuitous English: The Jewel Pocketbook has written on its cover, "Eyes of jewels that shine, glittering with luck and good fortune."
    • Kira Deco sometimes has English phrases scribbled on the background as an expression of the characters' thoughts.
  • Half-Dressed Cartoon Animal: Some Jewelpets. Averted with some non-Jewelpet animals, who are entirely clothed.
  • Hufflepuff House: In Twinkle, the nameless schools that Hilde and Sagan hail from.
    • In Sunshine, the Chrysanthemum and the Wisteria classes. Wisteria's sole claim to fame is winning the previous sports festival. Neither class seems to even have Jewelpets.
  • "I Know You're in There Somewhere" Fight: Ultimately, the fight against Dark Dian boils down to ridding Dian of the influence of Dark Magic.
  • Informed Flaw: Sunshine's Plum class, known as the "class of lost causes", has a lot of students which don't really seem like, well, lost causes (super-intelligent Sapphie gets the best grades in the whole school, and Mikage and Hinata are fairly normal people, for example).
  • In Medias Res: Episodes 22 and 30 of Kira Deco.
  • Instant Awesome, Just Add Mecha: Sunshine has Mecha Garnet and later Mecha Sango.
    • In episode 27 of Kira Deco the gigantic Jewelpets combine to form one.
  • Intercontinuity Crossover: The 10 minute short movie Onegai My Melody: Yu and Ai has Ruby as a Special Guest character, listening to My Melody's story about her summer barbecue with the denizens of Mari Land.
    • Outside of the anime, the Jewelpets have their own show in Sanrio Puroland where Cinnamoroll is a Special Guest.
  • Interdimensional Travel Device: The Jewel Pods in Twinkle are devices with the power to transport their wielders between Jewel Land and Earth. Jasper's key can open portals to different dimensions.
  • Intergenerational Friendship: Keigo Tatewaki (early 20's) with Rinko and friends (14).
  • Interspecies Romance
    • Franchise-wide: Ruby with Tour (pre-Sunshine) and Granite (post-Sunshine).
    • First: King x Lapis, implied Dian x Rinko.
    • Twinkle: Labra (one-sided) x Yuuma.
    • Sunshine: Ruby x Mikage, Garnet x Masago, Iruka x Jill, Opal x Jasper, Katori x Charotte, briefly Shouko (one-sided) x Rald, Ruby x Waniyama (one-sided), Kameo x Fukaet.
    • Kira Deco: Garnet x Blue Knight, Charotte x Midori and later Retsu, Nephrite x Ruby.
    • Happiness: Angela x Takumi, Taira x Flora.
  • Involuntary Dance: Twinkle has a spell for this, called "Twinkle Twinkle Samba". It was used in episode 41 to appease two warring factions of mushrooms.
  • Karaoke Box: Episode 26-B of Sunshine starts with a group date in one.
  • Kill 'em All: Everybody (except 7 select people) dies like flies in the last 4 episodes of Sunshine. Subverted, as everybody gets revived at the end.
  • Kimodameshi: Episode 18 of the first series, episode 10 of Twinkle, episode 15-B of Sunshine.
  • Leaning on the Fourth Wall: A few scenes in each series got some cheesy moments.
    • Breaking the Fourth Wall: Kira Deco is notorious for this, in fact, the series loves this trope to bits!
      • Episode 31 of Sunshine had Ruby interrupt the ED to complain about not getting enough screentime.
      • One scene in episode 9 of Happiness used this, regarding Ruby getting pinned through the ears.
      Chiari: I hope it doesn't become a Running Gag.
      • Another one in episode 9:
      Ruby: Which of us is the main character again?
  • Lemony Narrator: Sunshine has one; she hams it up, she's condescending, she mocks the characters and once even talks to them. She's almost a character herself.
  • Lighter and Softer: Kira Deco and the movie, but with a hint of dark moments.
  • Lions and Tigers and Humans... Oh, My!: Humans and Jewelpets co-exist peacefully in Sunshine and Happiness.
  • Loads and Loads of Characters: Downplayed by virtue of most non-Jewelpet characters getting replaced by new ones each season. Still, there are over 40 Jewelpets which have to appear at least once each season.
  • Locked in a Room: In episode 23-B of Sunshine, Kanon and Mikage get locked in the gym storage, causing the romantic tension between them to rise until Kanon feels brave enough to ask him out on a date.
  • Lotus-Eater Machine: Episode 16 of Kira Deco. Coal creates Pink's ideal world where she's back in the human world, is tall, and has reconciled with her ex. Coal takes on the role of her ex to trick her into giving him the Deco Stones.
  • Love Letter Lunacy: Episode 1-B of Sunshine is about Kanon writing a love letter to Mikage, which somehow lands in Ruby's possession, then in Iruka's, who attempts to read it out loud in front of the whole Plum class. Ruby saves Kanon's day with her magic.
  • Love Potion: Used in episode 45 of Twinkle. Ruby and Labra try to slip it into the sweets Akari made for Yuuma, only for them to land in the hands of five boys who proceed to chase Akari around school.
  • Love Triangle: Akira-Rinko-Andy/Dian in the first series.
    • Kanon-Mikage-Ruby in Sunshine. Garnet-Dian-Diana for the duration of episode 25.
    • A bizarre and complicated case in Kira Deco: Opal likes Coal, but also has feelings for Io she doesn't want to admit; Io likes Opal but also likes Coal's crossdressed alter ego Coarumi.
  • Lower Deck Episode: Sunshine, episode 28-B, which focuses on what Kanon's posse, Kaede and Komachi, are doing, while she's off dating Mikage back in 28-A.
  • Lucky Charms Title
  • Made of Explodium / Stuff Blowing Up: The first series. Ruby's jewel magic causes explosions when cast. She does get it right sometimes.
  • Magic A Is Magic A: Twinkle has strict rules concerning how magic works. It actually has words and phrases that are necessary to conjure any spell. This contrasts with the other seasons, where they simply chanted their very generic Magical Incantation to do anything, hoping it would do what they wanted (most of the time, it didn't).
  • Magical Girl: The toys essentially revolve around humans attending a Wizarding School. It's given various interpretations in the anime.
    • The first series has a number of unusualities. Rinko is the only human capable of using magic; however, she and both her friends all get their own magical girl outfits. Another thing is that they only wear them when they're in Jewel Land, and they can't change in and out of them as they please.
    • Twinkle is the most typical as far as Magical Girl anime go, since it uses the concept of the toys.
    • Sunshine drops this as a main plot point, but still uses it for purposes of parody in the shape of Kurara Nemoto, a cosplayer who had always dreamed of becoming a Magical Girl Warrior.
    • Kira Deco doesn't use it at all; instead it favours Sentai-type powers and battles.
    • Happiness doesn't use it either.
  • Magical Land: Jewel Land and Sweetsland.
  • Magical Incantation
    • First series: Puri Puri Pururin Prism! Open! Jewel Heart!, Puri Puri Prism Jewelrhythm! (Jewel name) Jewel Flash!, Puripuru Puropuru Puriphony! -Jewelpet Name- Jewel Return! and Dark Dark! (Jewel name) Eyes Power!
    • Twinkle: ''Twinkle Twinkle Magical Charm! Winkle Winkle Jewel Flash!'', Twinkle Twinkle for the girls and Guria Guria for the boys.
    • Sunshine: Sunshine! Miracle Charm! Jewel Flash!
    • Kira Deco: Kira Deco! Jewel Flash! and Coal Darkness Cloud! Jewel Yamish!
  • The Magic Goes Away: It's implied that magic is declining in Sunshine, but you need to pay real close attention to the signs. The sole magic academy shown is abandoned and falling apart and modern schools have curriculae exactly like those in real life. Jewelpets can still use magic but it hardly works, and if they want to become students of magic they have to be elected by God. And God only elects one at a time; the real kicker is that there are barely any Jewelpets (or other beings) who want to properly learn magic anymore.
  • The Magnificent Seven Samurai: The final battle in Sunshine is seven chosen heroes (Ruby, Kanon, Iruka, Peridot, Labra, Angela, Jasper) against Dark Jewelina. Staying true to the roots of this trope, most of them go down before Dark Jewelina is defeated, leaving only Ruby and Kanon.
  • Market-Based Title: Officially known as Jewel Pets in Europe. There's some inconsistency to this: dubs of the anime say Jewelpet when the title appears on screen, yet the channels that present it call it Jewel Pets.
  • Meat-O-Vision: In episode 15 of Kira Deco, the starving main Jewelpets start allucinating that each of them are meat.
  • Medieval European Fantasy: In the toys, the first series and Twinkle, Jewel Land seems to be in the Middle Ages. Since Sunshine, the anime has depicted Jewel Land as if it's set in the 21st century.
  • Meido: The main cast of the first series, sans Aoi, wear this in episode 7.
  • Merchandise-Driven: Truthfully this series is driven by the toys more than anything else, similar to Webkinz.
  • Mind Screw: Kira Deco is notorious for pushing this trope Up to Eleven. Everything in the series doesn't make perfect sense. Why? Because the premiere we got a lot of heavily decorated things, a bus with jewel decorations, the moon turned into a television and it gets out of hand as all kinds of insane stuff appears in every episode that is Getting a lot of Serious Crap Past the Radar.
  • Mineral MacGuffin: The Jewel Stones from Twinkle, the Rainbow Jewel from the Summer arc of Sunshine, the Deco Stones from Kira Deco and the Magic Gems from Happiness.
  • Mon: An interesting take on this trope as the mons aren't physical fighters, but wizards instead. The first series has a Lilo & Stitch: The Series feel with them being collected or found.
  • Monster of the Week / Victim of the Week: The first half of the first series has a formula where Rinko and co. find someone with a quirk or a problem (victim), and that someone awakens a Jewelpet (monster). Later we have the Jewel Eight arc which drops the victim aspect. Do note that not all episodes used this.
  • Monster Roommate: Humans who room with Jewelpets (and robots, and all sorts of animals...) in Sunshine.
  • Mood Whiplash: Episode 47 in the first series had this. Thought it begins as a riot on protecting Rinko from Dian/Andy at first became a serious kick in the balls moment. After the dating scene, Rinko fell in a trance due to Dian's magic and her friends finally knew Andy is Dian. Worse of all, she got taken away from her friends, crushing both Nanase and Ruby's spirits.
    • This occurs on a more meta level with the zany comedy Sunshine succeeding the plot-heavy and dramatic Twinkle.
  • Multinational Team: In Twinkle, we have the magic academy students - Akari (Japanese), Miria (American), Sara (Indian), Nicola (Russian) and Leon (Austrian).
  • Multiple Demographic Appeal: Sunshine is very clearly intended for this, with its high school setting, substantially older characters and less emphasis placed on the fantastical aspects of the franchise.
  • Mundane Fantastic: Sunshine. The human world and Jewel Land are very much aware of each other, and interdimensional travel is kosher, so humans and Jewelpets are used to being around each other and no one bats an eye when someone casts a spell (and said spells are almost always used for mundane tasks).
  • Mushroom Man: A whole population of them in Twinkle, much to Sara's horror.
  • Mythology Gag
    • Sapphie telling the fishes to help her in episode 20 of the first series is reminiscent of Onegai My Melody. She even does the same stance.
    • Opal's design is a shout out to Cornet from Cinnamoroll.
    • Ruby's the My Melody to Diana's Kuromi. Angela looks almost exactly like Piano-chan.
    • The usage of brooms in Sweets Dance Princess is a throwback to the first series, where most Jewelpets got around on brooms.
  • Negative Continuity: Some episodes of Sunshine are of dubious canonicity because they are shown in the middle of two-parters. The most famous one is probably the episode where all characters are replaced by cheap copies through dark magic; nothing is done to solve this, but come next episode, everyone is back to normal and no one speaks of it again.
  • Never Trust a Trailer: The preview for the last episode of Sunshine. None of the scenes in there appeared in the anime itself.
  • No Celebrities Were Harmed: In the first series, episode 3, Sapphie casts her friendship spell on Ewan Backgregor, prompting him to loudly declare Aoi as his best friend.
    • Nyangelina Jolie of Sunshine, who falls for M-Kage and later becomes Brainwashed and Crazy by Dark Jewelina.
  • Noodle Incident: The end of episode 5 of Twinkle, where Sara experiments on Miria. We don't know what exactly happened, but it did sour the relationship between them until they resolved their differences in episode 21.
  • Noodle People: A rather terrifying example in episode 16 of Kira Deco.
  • No Romantic Resolution
    • First series: Minami / Hisashi (Hisashi never learns of Minami's feelings), Aoi / Naoto (love each other but suffer from Twice Shy), Ruby / Tour (Tour's feelings for Ruby are never made clear).
    • Twinkle: Akari / Yuuma (same thing as Aoi / Naoto, made worse because they've actually confessed to each other; not even the OVA solves it).
    • Sunshine: Garnet / Masago, Sapphie / Nejikawa and Opal / Jasper (the status of these relationships is left ambiguous).
  • Odd Name Out: Sunshine's "class of lost causes" is named after a fruit whereas all the other mentioned classes are named after flowers.
  • Official Couple: Rinko and Akira, Akari and Yuuma and lastly, Ruby and Granite after the last episode of Sunshine.
  • Old Dark House: The gang visits one in episode 29 of Kira Deco in order to find a Deco Stone. It turns out that it's Garnet's Summer villa she had forgotten about, and it has no electricity.
  • One Steve Limit: Subverted, because each season is its seperate universe, so the characters with repeated names don't co-exist. They are: Kuranosuke Hinata and Hinata Asaka, Ryouko Azabu and Ryouko Izumikawa, Akira Nanase and Akira Sakura (Akari's dad), Marie Sakura (Akari's mom) and Marie Hanazono.
  • Orbital Bombardment: In Kira Deco, when Ruby decides to summon all the stone fists at once.
  • Our Fairies Are Different: Jewelina's fairy assistant in Sunshine.
  • Out of the Inferno: Kanon, Shouko and Jill walking out of an explosion in episode 7 of Sunshine. Cue Armageddon music please.
  • Pink Product Ploy: The toys, promotional art and even the websites in their various languages abuse the color pink, to the point where things start becoming a little monotone. The color is whored substantially less in the anime, especially Sunshine.
  • Pinky Swear: This features heavily in Pink and Ruby's friendship. In Kira Deco's ED, Pink also does this with herself, whatever it's supposed to mean.
  • Playing a Tree: Episode 44 of Sunshine, in Masago's movie. There are such awesome roles as... Ruby playing a wishing bamboo... Kanon playing a tree... and Peridot playing a shopping bag... Seriously, Masago made the shopping bag a character. And to think this movie had a freaking premiere.
  • Plot Hole: In Sunshine, love between Jewelpets and humans is taboo and this is an important point for the development of Ruby and Mikage's relationship. Yet, it seems to be a non-issue for Masago and Garnet. Come on, writers.
  • Police Are Useless: Angela and Labra's police force in Kira Deco. They arrest people for the most innocuous things and keep getting in the way of the heroes. They are also incredibly slow and lazy. Sometimes, they get the odd case right, but it doesn't really compensate.
  • Poor Communication Kills: In the Summer arc of Sunshine, Kanon, Kaede and Komachi, jealous of the Jewelpets' success as idols, beg Fukaet's family to "try them out". They think they're offering themselves as food and gladly humour them.
  • Potty Failure: In episode 23 of the first series, Ruby wets Rinko's bed. Rinko gets mad at her, and Ruby retaliates with telling everybody that she also wets the bed regularly. They stay mad for the rest of the episode.
    • Happens again in Kira Deco. Now she is much more embarrassed in public.
      • Again in episode 37 with Yuku.
  • The Power of Friendship
  • Power Trio: Many. In the first two seasons, characters could easilly be grouped into trios, and this included Jewelpets. Sunshine started deviating from this trend by having a very loose-knit group (see Covers Always Lie), which was followed by Kira Deco having a group of five. Happiness seems to have returned to trios, for the most part.
  • Priceless Paperweight: Ruby at first uses the Deco Stones as food condiments.
  • Public Domain Artifact: In Kira Deco, Sapphie wants to decorate her Jewel Pod with a Philosopher's Stone, and takes an interest in the legend of the Mirror Ball believing that one of the scattered pieces might be it.
  • Red Eyes, Take Warning: Characters possessed by the Red Moon have their eyes turn red.
  • Ridiculously Cute Critter: Besides the obvious, for what they are, even the dragons and chimeras of this series are absolutely adorable.
  • Robinsonade: The first episode of the Summer arc in Sunshine has an upset Labra transporting the Plum class into an island in the middle of nowhere.
    • Episode 15 of Kira Deco has the main Jewelpets falling off the town's bridge and being driven ashore of a Deserted Island.
  • Roger Rabbit Effect: Yaginuma turns into a live-action goat in episode 24 of Sunshine, with some scenes being set in the real world while Jewelpets are walking around.
    • Kosuke races against a live-action boar in episode 11 of Happiness.
  • Rousseau Was Right: Present to various degrees in the whole franchise, with Twinkle being the best example of this, for its absolute lack of inherently evil characters.
  • RPG Episode: Episode 47 of Kira Deco.
    • Deep-Immersion Gaming: In the case of Coal and the Dark General, who are sitting at computers. The others get transported into the game flat-out.
  • Running Gag: In the first series, Ruby's exploding magic and Tatewaki's name getting constantly mispronounced; Ryl throwing Ruby into the air with her charges in Twinkle; Kanon's general incompetence at making decent-looking food and Jasper's unhealthy obsession with curry in Sunshine; the saury in Kira Deco; lastly, Chiari tripping on random objects in Happiness.
  • Sadistic Choice: Dark Queen captures Kanon and Ruby and pulls this on Mikage. He doesn't get to Take a Third Option as she decides to drop both Ruby and Kanon to their deaths, making Mikage jump after them.
  • Sailor Earth: Because the Jewelpets are based on minerals, it is inevitable that some fans will come up with their own pets based on minerals not yet introduced.
  • Scenery Porn: Twinkle and onwards. Each season has absolutely orgasmic backgrounds.
  • Schizo Tech: Some seasons depict Jewel land as almost medieval, while there are things like cell phones and mail orders in existence. Meanwhile, in seasons like Sunshine, where Jewel Land seems to approach the human world's level of technological advancement, there still remain things like underwater feudal kingdoms (which promote idol concerts!) and 17th century pirates.
  • Sentient Vehicle: The Deco Bus from Kira Deco. It needs to lie down to sleep.
  • Serious Business: In episode 44 of the first series, Rinko and co. have to win a Jewel Game of kick the can, or else the world gets destroyed by a meteor.
  • Shipper on Deck: In the first series, Ruby and Nephrite are rightfully convinced that Rinko and Akira are meant for each other, despite their protests.
    • In Twinkle, Ruby is totally rooting for Yuuma and Akari to get together. Akari also shipped Albiana with her chimera, as she mistakenly believed it was a human under a spell.
    • Ruby's classmates in Sunshine ship her with Tour. Before Tour appeared, they also half-jokingly shipped her with Kanon.
  • Ship Sinking: During Sunshine, most viewers were rooting for the Mikage / Kanon pairing. However the ship got sunk when they're revealed to be twins in episode 45 and chose to break off the relationship and restart as siblings in episode 46.
  • Ship Tease: Tatewaki and Flora in the first series. Mostly it's the scene where Flora pleads with him not to confront Dian.
    • Tatewaki and Rinko also had their moments. Akira even briefly looks at him as a rival in love.
      • Sage's blushing when Mint abuses him.
    • The scene in Twinkle where Leon compliments Sara (ignore for a moment that it was Miria in Sara's body; Leon didn't know that) for cleaning up nicely reeks of this.
    • M-Kage and Nyangelina of Sunshine. She was already flirting with him without him having to brainwash her.
    • Kira Deco: Pink has moments with both Retsu and Blue Knight.
  • Shoujo Demographic
  • Shout-Out: LOTS! And the list grows with each episode.
  • The Show Must Go On: Episode 34 of Sunshine. Garnet has to be replaced by Ruby mid-play because she feels sick, actors are constantly interrupting scenes with their personal problems instead of staying in character, there's a major malfunction in the wardrobe department and the story skips over 10 pages, which leaves a gaping plot-hole. And things were actually going OKAY. Until the end of the play, when the whole scenario and giant prop Garnet cave in and almost cause a disaster.
    • In episode 25 of Happiness, Marie painstakingly butts in by going on the role as prince, confusing everyone seeing that Sapphie already got that role. It makes Ruby, Garnet and Rossa go esctasic to both of them and starts chasing them on stage. Still Prase decided that the show should go on by making Angela into the third prince for them to marry.
  • Slapstick Knows no Gender: It's mostly the female characters who get hit with slapstick comedy. Sometimes, the guys also get some, but most of the time they just stand around looking cool, as is the norm with shoujo anime.
  • Sliding Scale of Silliness Versus Seriousness: From silliest to most serious - Kira Deco, Sunshine, Happiness, first season and Twinkle.
  • Snowlems: Type III. Dian's Elite Mooks that guard his ice fortress consist of these.
  • Someday This Will Come in Handy: In Sunshine, Jewelina gives two rings to Ruby to compensate for eating her Valentine's chocolate, saying that something will happen if she gives one to her beloved. In episode 52, Mikage touches his ring with Ruby's, reviving her through The Power of Love.
  • The Song Remains the Same: The French dub didn't dub "Strawberry Time". Instead it used subtitles.
  • Spell My Name with an S: You can easily find Twinkle under the name Tinkle on the web. This is a pain in the butt when you're looking for fan works, because if you use one spelling, you're never going to get the whole amount of it.
    • Many Jewelpets' names suffer from this. There's the katakana-to-Roman-alphabet spelling, the Roman alphabet spelling for foreign countries, and the spellings that fansubbers come up with.
    • Jewelrhythm or Jewellism?
  • Spinoff: The anime has a lot of type 2 examples, see Thematic Series below.
  • Spontaneous Choreography: The Musical scene in the 26th episode of Happiness.
  • State Sec: Rare heroic example. The organization established by the Government of Japan in the first series, which is linked to Jewel Land to keep the Jewelpets a secret.
  • Status Quo Is God: Akari and Yuuma of Twinkle eventually become aware of their feelings for each other, but are seemingly forever incapable of ever becoming a couple. The most obvious example of this is when Yuuma confesses to Akari and she just plain didn't hear it because she was so entranced by him.
  • Storming the Castle: Episodes 25-26 of the first series, episode 51 of Sunshine.
  • A Storm Is Coming: Dark Magic almost always manifests itself through dark clouds, when it's not possessing someone else.
  • Sugar Bowl
  • Take That, Audience!: Kira Deco's Big Bad is an otaku and a NEET who has a huge sense of entitlement, essentially one big middle finger to the periphery audience that previous seasons amassed. Of course, such a move also guaranteed that Kira Deco would become the most hated season among that audience.
  • The Teaser: Midway into Sunshine, they started using this every episode until the end.
  • Temporary Bulk Change: Everybody in the main cast of Kira Deco fattens up in episode 9 because Kiichi befriends a giant newly-hatched chick (named Kijiro by him) who's a Supreme Chef. It reaches ridiculous heights as they are looking literally like balls by the end of the episode, although that in particular was caused by magical broad beans instead of Kijiro's cooking.
    • There have been two seperate incidents of Ruby and Coal getting ripped as hell and reverting to their normal body shapes in a matter of seconds.
  • Ten Little Murder Victims: Used in episode 29 of Kira Deco, but without actual death occurring.
  • Thematic Series: Studio Comet and Sanrio make sure all the stories, including the movie and the novel, don't share the same canon as the next. The only things that each story shares are the Jewelpets and the concept of Jewel Land. Apparently, after the fourth season of Onegai My Melody got the series the axe, Sanrio decided to not tell a story that would overarch for many seasons, and that's why the toys have a different story from everything else. Twinkle has the most in common with the general idea of the toys.
  • Theme Naming: Every pet is named after a type of gemstone. King is an exception.
  • Three Plus Two: The main human cast in Twinkle, composed of three girls and two boys which can form a Five-Man Band. The plot spends a lot more time on the girls than the boys (which is justified since it's a shoujo anime).
  • Time Stands Still: Twinkle. The Jewel Pod casts a spell that stops time in the human world, allowing a mage in training and their Jewelpet to travel to Jewel Land and then back to Earth without other people realizing.
  • Tokyo Is the Center of the Universe: Averted for the most part. The human cast from Kira Deco all hail from places that aren't Tokyo. Akari lives in Hayama. Takaragaseki is a fictional city inspired by Tokyo (and Osaka). Sunshine, when it does visit the human world, never specifies what city.
  • Tome of Eldritch Lore: The Battest from Twinkle.
  • Total Eclipse of the Plot: Episode 43 of the first series is about a lunar eclipse.
  • Totem Pole Trench: In episode 9 of Sunshine, Ruby and her Jewelpet classmates use this to sneak into the human world during the human characters' periodic visit.
  • Tournament Arc: Twinkle, from episode 42 to the end.
  • The Tower: The Candy Tower from Sweets Dance Princess. Park eats a bite and awakens to his real identity as the one who'll destroy the tower.
  • Transformation Sequence: Twinkle.
  • Transformation Trinket: Twinkle's Jewel Charms.
  • Trapped in Another World: The Kira Deco 5 accidentaly enter Jewel Land and stay there until the end of the season.
  • True Companions: The Plum class of Sunshine and the Kira Deco 5 of Kira Deco.
  • Two Shorts: Sunshine has this structure in most episodes. Generally speaking, more dramatic episodes are full-length. The two shorts format is last used in episode 41, as the story starts becoming more character-focused at that point.
  • Two-Timer Date: Happens in episode 33 of Kira Deco.
  • Underdogs Never Lose: Ruby and every protagonist (except Kanon) she's partnered with start out as major losers, but become the best come the end of the series.
  • Undesirable Prize: In Sunshine, the Plum class' reward for winning the sports festival is a pack of bubblegum, which the teachers apparently think suffices.
  • Unfortunate Name: Twinkle is spelled 'Tinkle' in hiragana, but the Roman alphabet spelling is definitely 'Twinkle', which doesn't change the fact that you can find it under both titles in the English speaking community. Either way, anime watchers had a lark.
  • Unrealistic Black Hole: Kira Deco episode 51, where the Dark General uses his magic at the Saitama Ultra Arena to create a black hole to suck in all living beings, except for the internet geeks, so that the Earth can become a paradise for them and prosper under their rule.
  • Unusually Uninteresting Sight: Understandable in Sunshine and Happiness, since humans are used to Jewel Land in those universes. It's stranger for this to happen in the first series, because the Jewelpets' existence has just been found out by the general public.
  • Valentine's Day Episodes: Episode 46 of the first series, episode 45 of Twinkle, Sunshine and Happiness.
  • Verbal Tic: Episode titles. Twinkle uses "doki doki", Sunshine uses "Yay" and Kira Deco uses "Deco". The first series on the other hand places a double sound effect at the beginning of the titles; said sound effect is different for all episodes.
  • Wacky Homeroom: The Plum class of Sunshine.
  • Wacky Racing: Episode 34 of the first series (one of the Jewel Games), episode 5-A and an athletic variety in episode 27 of Sunshine.
  • Welcome Episode: Twinkle starts out this way, with Akari joining the established students at the Magic Academy.
  • We Want Our Jerk Back: Titana feels this way when Kanon is forced to act nice to Ruby in episode 7 of Sunshine.
  • Wham Episode: episode 51 in the first series. Dian turning into a hideous monster not even the legendary Jewelpet Opal could defeat.
    • In Twinkle, it's in episode 50. Diana dies on a Heroic Sacrifice and Alma unleashed the Battest in the Grand Prix. And there's no way to stop it.
    • Sunshine, episode 51. All of Kanon's friends had fallen and Ruby is in near death after shielding Dark Jewelina's attacks. She died later on after her oath of love to Mikage. Both Mikage and Kanon are the only ones left.
    • Kira Deco, episode 51. Labra dies and turns back into her charm form. Coarumi reveals herself as Coal and does a Heroic Sacrifice to take down the Dark General and failed. He dies turning into a diamond. And lastly the Dark General goes berserk as he's going to destroy everyone on his path.
  • Wham Line
    • Sunshine: "Kanon, you and Mikage are twins!"
  • What Happened to the Mouse?: During the Summer arc of Sunshine, the last time we see Mikage, Masago and Jasper is when they're still stranded in the island, in episode 17. When the arc ends, what happened to them is never explained. That said, it doesn't really matter.
  • "Where Are They Now?" Epilogue: Twinkle. Miria finally wins an auditon to become a singer, Sara meets with her parents after all these years, Leon competes at the Olympics and later becomes a politician, Nicola wins the Junior Piano Championships and gets the respect he deserves from his mom, Yuuma, Alma and Fealina are reunited and now live in the human world together, and Akari has become a more confident person who looks forward to the future. Meanwhile, Ruby is travelling to find the Flower of Happiness.
    • Sequel Hook: Ruby's journey and promise to someday come back to Akari. While an OVA sequel eventually got released, it didn't conclude this plot point.
  • Widget Series: The first two seasons avoid this if only because non-Japanese audiences are familiar enough with the Magical Girl genre. However, Sunshine and the seasons that succeed it will seem pretty oddball to people who aren't deeply familiarized with (modern) Japanese culture.
  • Wizarding School: The Magic Academy in the toys' universe. The concept is present in the first two seasons of the anime, but it's only really plot-relevant in Twinkle.
    • Episode 15-B of Sunshine is set in a decadent, abandoned building which is implied to have been one such institution.
  • Word Salad Title: All seasons after the first one add a subtitle to the Jewelpet title. They only make any sense if you watch the respective seasons. "Twinkle" is part of the magical phrase magician girls use for every spell. "Sunshine" is the word every Jewelpet says at the beginning of an incantation; another meaning is added when you notice that the presence of Dark Magic is always announced through cloudy and icey cold weather. "Kira Deco" refers to the decoration (with jewels, hence "Kira", which means "sparkle") theme of the season. The meaning of "Happiness" is still up in the air.
  • X Meets Y: The franchise itself is Littlest Pet Shop crosses with Harry Potter. The anime differs.
  • Year Inside, Hour Outside: In Twinkle at least, Jewel Land's time goes by much faster than the real world's.
    • Narnia Time: However, one end-episode segment explains that even so, 1 year in Jewel Land = 1 year in the human world. This is to avoid the plot hole of Alma and Yuuma being the same age, but it ends up not making much sense.

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alternative title(s): Jewelpet
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