Sega Fave Corporation
formerly known as Sega Toys until 2024, is a Japanese toy and arcade company and a subsidiary of Sega Corporation. Its predecessor was Yonezawa Toys, one of Japan's largest post-war toy manufacturers. Yonezawa became a Sega subsidiary in 1994 (under the name Sega-Yonezawa), and was renamed to Sega Toys in 1998.
In 2024, Sega announced the transfer of its amusement machine business (including development of arcade titles) to Sega Toys, which would become Sega Fave Corporation in the process. The changes took effect by April of that year.
Toys
- iDog
- Jewelpet (in co-operation with Sanrio)
- Wappy Dog (toy component only)
- Zoobles (produced under license in Japan)
