Rinko Kougyoku is the main heroine of the first series and Ruby's human partner. A 14-year-old junior high school student from Takaragaseki city, Rinko is a normal girl who dreams of a Prince Charming on a horse who will come and take her away. Rinko is a bit timid, has acrophobia, and isn't very good at school, but has a strong sense of justice. She along with Ruby and her friends are chosen by the Four Great Magicians of Jewel Land to gather the lost Jewelpets and return them to Jewel Land before disaster strikes both worlds.Rinko is the only human who can use magical items: the Jewel Pocketbook, used with Ruby to awaken Jewelpets from their Jewel Charm state, and the Jewel Stick, which she uses to cast magic.
Rinko: Coward! You're just running away from reality. I was like that a while ago too. If you forget, go over it again. Learn the tables again. What's wrong with that? You just don't have the courage to do that. Come on, Misaki, show me your courage. Do your best again!
Voiced by: AKINA
Minami Asaoka is Rinko's childhood friend and Garnet's human partner. 14 years old and Rinko's classmate, Minami is a member of the school's kendo club, whose captain Hisashi Miyamoto she has a crush on. Her family owns an okonomiyaki shop in the city suburbs. She's a tomboy, though she likes typically feminine things as well, which she finds embarrassing and tries to keep a secret. She's the second person tasked with finding the Jewelpets.
Action Girl: Minami is part of the kendo club in school and actually uses what she learns against her enemies.
Aoi Arisugawa is the daughter of the principal of the school Rinko attends and Sapphie's human partner. 14 years old and Rinko's classmate, Aoi is a member of the very rich and influential Arisugawa family. She has a calm and gentle personality, but doesn't have any true friends because of her status. Rinko sees how lonely she is and wants to be friends with her, and succeeds in it after a few misunderstandings and awakening Sapphie; and so Aoi becomes the last chosen human to retrieve Jewelpets. She's taken care of by her trusted butler Genshirou in her mansion when her parents are away. She has a crush on Naoto.
Alpha Bitch: Averted. Despite having a Girl Posse comprised of two jerks, she's the nicest girl in the show.
Keigo Tatewaki is secretary to the prime minister of Japan. When the migrating Jewelpets get lost on Earth, he is dispatched by Raku Majo to find Ruby, who's in Rinko's hands. He gives Rinko the Jewel Pocketbook and asks her to collect the lost Jewelpets. Given that the Jewelpets are supposed to be a national secret, he feels frustrated that Rinko, Ruby and their friends are so relaxed about their task. His feelings allow him to awaken Flora in episode 11.
Akira Nanase is Nephrite's human partner and Rinko's neighbor. First appearing in episode 16, Akira is Rinko's best friend from America, who suddenly migrated back to Japan to live as her neighbor. He's part of a basketball team in New York City, USA. He also knows English, which he sometimes shows off in front of Rinko. His father is a photographer and is often away on work, leaving him in charge of the housework. Even though he brags sometimes, he has a secret crush on Rinko and hates Dian due to his influence on her.
Characterization Marches On: In his debut episode, he was portrayed as a rather serious, no-nonsense guy. Every episode after that, he's a sports nut who's Hot-Blooded about everything. It is suggested that Garnet's spell on episode 2 is responsible for the personality change.
Naoto is a high-school student working part-time in a sushi restaurant. When he was younger, he had an anger problem and beat up a lot of kids to cope with it. When some kids killed a goldfish that he was protecting, his grandmother conforted him and advised him to use his strength to protect people. Diana's curse in episode 21 made him revert to his violent ways, but he kept his kind heart, which allowed him to protect Aoi from thugs and to awaken Aqua.
Rinko's family consists of her and her parents. This section concerns her parents in specific. Mom's name is Sayuri and dad's is Mitsuo. After nearly going through a divorce, they awaken the Jewelpet Rald, which they consider part of the family, like Ruby.
Open-Minded Parent: They don't seem to mind that their daughter's involved with government secrets and an explosive little animal.
Sickeningly Sweethearts: They're still quite passionate about each other, and enjoy reenacting romantic scenes of the movies they watch.
Skewed Priorities: When mom turns into a kamaboko, her immediate concern is whether she's past the expiration date.
Voiced by: Takaoka Binbin
Genshirou Hattori is the head butler of the Arisugawa mansion and King's human partner. An expert in martial arts, he has been serving the Arisugawa family for 70 years and protects Aoi with his life. He has seven scars on his back which originated from an accident in which he protected little Aoi from steaming takoyaki balls. Because of that, he gained super-human strength and abilities.
Kuranosuke is a classmate of Rinko's introduced in episode 27. He's in the basketball team and is good friends with Akira. In episode 28, he competes against Ririka for the position of student council president. He wasn't confident about his abilities, which made him a prime target for Diana's curse, turning him into a rude delinquent type of guy. His feelings awaken Titana, who casts his magic on him, and he wins the election.
Ririka attends the same school as Rinko and co.. She's a rich, popular girl who's always surrounded by hordes of people. In episode 31, she's cursed by Diana during the school festival, causing her to develop a streak of bad luck. When Aoi offers her her solidarity, she manages to awaken Sango.
Ryouko is part of Aoi's Girl Posse. She is highly respectful of Aoi but disdainful of Rinko and Minami, though she warms up to them slightly after they help her solve the problem of her younger sister, Misaki. Her Jewelpet partner is Prase.
Megumi is the other part of Aoi's Girl Posse. She is overall similar to Ryouko in personality. In episode 9, she feels excluded because she's the only one among her circle without a Jewelpet. She eats a lot to cope with this, and Diana curses her into seeing herself as a pig whenever she looked in the mirror. Her sadness awakened Ryl. Megumi initially rejected her because she didn't think Ryl was cute, but came around when Ryl was kidnapped.
Raako is a classmate of Rinko and co.. Her father owns a ramen restaurant and she helps him out with it. In episode 4, the restaurant is cursed by Diana. Raako's father's desperation at their ramen suddenly going bad and her resolve to solve the problem cause her to awaken the Jewelpet Rin, who helps them out with her knowledge of economy.
Determinator: Keeps following the recipe despite the fact that it never comes out right. This perseverance is what allows her to awaken Rin.
Family Honor: Raako is reluctant to reveal the ramen recipe to Rinko and co. so they can help her, because it's a recipe her father worked on for years without rest, and believes outsiders shouldn't know it.
Meaningful Name: Raako Menma - combine the syllables in bold and you get 'ramen'.
Missing Mom: She's dead. Every night, before closing shop, she and her father pray to a family portrait featuring her for good luck.
Michiru Okegawa, more known as Micchi, is a popular actor. He is enthusiastic about his job and believes in the power of dreams. In episode 12, Diana cursed him and he lost all of his passion and drive. An impassioned speech by Rinko snaps him out of it, awakening Peridot.
Taki's childhood friend. Chie was a unfeminine and messy child. When Taki's grandmother told him he was arranged to marry her in episode 13, he was horrified until he actually saw her; she had become a beautiful, proper woman. Diana's curse caused her feelings that people didn't care for what she wanted come to light. She awakens Milky. She ends up not marrying Taki and instead goes for another childhood friend of Taki's, Shishido.
Yamato Nadeshiko: The whole point of her character is that "the Yamato Nadeshiko has feelings, too".
Voiced by: Satomi Hanamura
Hanako is a homely girl who exchanges letters with a famous model named Harato. She is nervous about seeing him in person as she thinks her appearance will disgust him. She awakens the Jewelpet Luna, who changes her appearance into that of a beautiful, fashionable girl. However, the spell only lasts until midnight, allowing Harato to see what she's actually like. He tells her that he's always liked her because of her personality and doesn't think she's ugly at all.
The Phantom Herb Thieves are a group of not-so-lucky people that Diana hired to find all the Jewelpets on Earth. They are Mint (the leader and Kaiya's human partner), Sage (a masochistic guy wearing a fedora, responsible for awakening Diana) and Aojisho (the glutton of the group, and the one who awakens Kohaku). During the events of episode 26, they betrayed Diana after the Jewel Stick was unveiled and went with Kaiya, changing their lives for the better. The trio were seen again in episode 51, where they helped Rinko and the others stop Dian.
Dark and Troubled Past: The trio had been together for a long time, and they had a hard time getting money. Suddenly, Diana came...
Sage shed more light on this in episode 19: one rainy day, he encountered a black kitten who looked just like Diana and took pity on her, using his broken umbrella to shield her from the rain. But when he was about to leave, he again took pity on the kitten and took her back to Mint's place. She forbade taking in cats, but he insisted, and she reluctantly agreed. He took care of the kitten as his little sister until she disappeared. In his desperation, he encountered a Jewel Charm which told him that it was her. It told the thieves that the only way of releasing her was to get exposed to Rinko's awakening magic and they did so, coinciding with the events from the first two episodes of the anime. But it turned out the kitten they awakened wasn't the one they were looking for, but instead, an evil Jewelpet named Diana. Sage was heartbroken that he would never find the kitten, until Mint told him the kitten had gone back to her original owners.
The Majos are the Four Great Magicians and leaders of Jewel Land. They are Raku Majo (the leader), Ki Majo (the plump, jolly one), Ai Majo (the one who cries easily) and Do Majo (the angry one). They are the ones who send Ruby in her quest to the human world.
The Gods Must Be Lazy: Raku prefers to leave the Jewelpet problem to the Japanese government and doesn't do much herself.
Gods Need Prayer Badly: Everytime a lunar eclipse approaches, the Majos lose their power and need to descend to Earth to collect graces from humans before the eclipse becomes total. They lose their power permanently if they can't.
Pink Oomiya is a member of the group Kira Deco 5 and the series' main protagonist. She and the other members come from the human world to search for the fragments of the Mirror Ball, called Deco Stones, in order to save their world. She was born in Saitama prefecture and attends middle school. She is cheerful and outgoing, but underneath that she is pretty insecure of herself and has trouble making friends. She loves decoration and bonds with Ruby over this shared interest.She stays in Ruby's Kira Kira Shop while in Jewel Land. She goes by the codename Shiny Pink, though she doesn't have good fighting skills like the rest of the group. She is an expert when it comes to decorating things with shiny jewels and decors.
Heroic BSOD: Episode 50. The shock of Ruby dying combined with an attack from Kaiser causes her to allucinate about her dream high school life. She forgets all about Jewel Land and her team, but still retains some vague memories of Ruby which make her come around.
The Heroine / The Chick: She's the latter within the KiraDeco 5, but is also the former because the plot revolves around her more than the other members.
Humble Goal: Her many-times-stated biggest dream is going to college.
I Just Want to Have Friends: Most of her problems revolve around this. To the point where she doesn't want to admit it to Ruby because she fears it may trouble her.
Love Hurts: It really hurts when you fall time and again for bishies who are only worried about how they look to third parties.
Retsu is the leader of the Kira Deco 5. Born in the Gunma prefecture, Retsu is a hot blooded junior high school student who is full of courage and confidence. He trains himself hard and stays optimistic for the sake of the group. However, he is also dimwitted and one-track-minded to the point of annoying his teammates (especially his brother) and the Jewelpets.He lives in a tree house during his stay in Jewel Land. He goes by the codename Burning Red and has exceptional fighting skills with his fists.
The Ace: Despite his obnoxiousness, he's very good at everything he endeavours to do. This is a thorn on Midori's side.
Animal Motifs: The crane, which is the symbol of his homeland, Gunma.
Annoying Younger Sibling: Inverted. He's the older sibling to Midori, who finds him idiotic and overbearing. His teammates share Midori's opinion.
Badass Normal: Has no magical ability, but is incredibly powerful.
Deus Exit Machina: Because he's the strongest member and immune to Coal's clouds, he's frequently away from the group and their adventures and only shows up when things are really desperate for them. The in-story reason is that he is training somewhere.
The Fool: He's so optimistic and self-assured, Coal's clouds can't affect him.
Foreshadowing: The Deco Stones have no clue what his Jewel of Fate might be, but the audience gets hints as early as episode 15 by watching his interactions with Angela which are parallel to the other, more certain relationships.
Red Herring: Since he interacts more frequently with Ruby than the other Jewelpets, some might think she is bonded to him.
Blue Knight is the second member of the Kira Deco 5. He is very beautiful and gallant, always striving to please women. He was an idol singer before joining the team and sometimes still indulges in singing, mostly for the pleasure of Garnet. Garnet hires him as her personal butler and he serves her with all his heart. She has a crush on him although she sometimes treats him like he's below her.He goes by the codename Blue Knight Blue and has good fighting skills with his legs.
Midori is the youngest member of Kira Deco 5. He's Retsu's younger brother, with whom he has many issues stemming from a traumatic incident where Retsu left him alone in a forest for many hours. He decided that he'd never depend on his brother again and that he'd beat him someday, but he has come to feel frustrated with his brother's never-ending achievements. He finally finds solace in his relationship with Angela and Labra, with whom he moves in.He goes by the codename Smart Green and his best characteristic are his reflexes, though he has problems focusing.
Dude Looks Like a Lady: When Pink joined the Kira Deco 5, she thought Midori was a girl because of his hairdo at the time and the fact that Midori is a commonly feminine name. Pink notes that he changed his hairdo since the incident.
Jerk with a Heart of Gold: He developed a jerk streak because of his superiority complex towards Retsu, but is kind towards those he cares about. He also feels troubled when he does something that gets him hurt and Retsu goes around blaming others for it.
The Smart Guy: This is his given position within the team, but his penchant for making plans based solely on his raw hatred for Retsu and which always have a terrible outcome contradict it. However, he IS capable of being the most rational member of the team at important times, as he doesn't have their limiting personality quirks.
Kiichi is the last member of the Kira Deco 5. A heavyweight, he lives a slow, peaceful life in Hokkaido until he joins the group. Kiichi is very gluttonous, with a powerful stomach that can digest anything he eats, even Sapphie's bad cooking. He is a caring and gentle guy. He is also reliable for cleaning dishes, good at sumo and an expert on Haiku. He goes by the codename Slow Life Yellow.
Out of Focus: He gets the least focus episodes out of his team. In fact, episodes that seem like they'll focus on him end up focusing on Sapphie instead.
Static Character: He ends the series no different from how he starts, unlike his teammates. Sapphie maybe lampshades this with what she says to him while creating their Jewel of Fate: "Please stay yourself..."
Professor Decorisky is Pink's aunt and the scientist who formed the Kira Deco 5 with the purpose of protecting the world from the Dark Magic's influence. She sends them to Jewel Land to search for the Deco Stones and supports them from the human world through comm links. She is also Pink's aunt.
Big Good: She's the founder of the Kira Deco 5 and the one who sent them out on their mission to collect the Deco Stones.
Captain Obvious: When she has something important to tell the Kira Deco 5, it tends to be in the middle of it happening (or even after half the series has elapsed, which was the case with Jewelina's story).
The leader of the Decoranian, the Dark General is a mysterious man who gives Coal orders to get the Deco Stones. He appears as a man wearing a mask, and has 4 subordinates called the Four Heavenly Kings who serve him. He lives somewhere in Saitama and operates a base deep underground.
Bigger Bad: He leaves the action to his underlings for the great majority of the season.
Bad Powers, Bad People: He is a powerful warlock and has powerful magical skills far surpassing those of Coal and the Four Heavenly Kings.
The Faceless: For the first half of the series he appears as an average-looking man completely enshrouded in darkness. When he reveals himself, he's wearing a mask and doesn't actually show his face until the last episode.
Taken for Granite: After gaining a power-up from the darkened Deco Stones, the first thing he does is turn all the inhabitants of Jewel Land into coal.
Truly Single Parent: Coal was born from the tar stuck to his boot. He is solely responsible for Coal's existence.
Unrealistic Black Hole: Using his dark powers, unleashes one inside the Saitama Ultra Dome, sucking everyone into the abyss.
Voiced by: Kohei Murakami
Kaiser is the only human in the Four Heavenly Kings. First appearing in episode 33, he is given orders to monitor the Kira Deco 5 and plan tactics against them. Although he's a ladies' man, he's an expert spy and can determine people's weaknesses. Kaiser has impressive agility and magic skills and is well versed in disguises.
Exactly What I Aimed At: In episode 50, he attacks Pink knowing that Ruby will get in front of her to protect her; he's aiming to take out the Deco Stone Master and reasons that it'd be simpler to aim at someone she's protective of rather than attacking her directly.
Theme Naming: As with many characters in this show, his family name is that of where he lives.
Unsettling Gender-Reveal: As he descends from the sky enveloped in light, his silhouette looks like a long-haired lady. The "long hair" is actually his beard. Blue Knight's face when he sees his true identity is priceless.
Voiced by: Satomi Akesaka
Miyuki's granddaughter. She comes to Jewel Land with his Jewel of Fate to find a cure for his sore back and is taken care of by the main cast.
Death Seeker: Getting roasted and eaten is the highest honor a saury can achieve. Especially if you find it delicious.
Disappears into Light: Their village only came into existence because they had a Deco Stone on their grounds. When the protagonists take it away, the village and everybody in it fades into the sky. However, we still do see individuals throughout the season.
Driven to Suicide: When Coal casts a spell that rots the saury into zombies, the unaffected ones prefer jumping into a bonfire to avoid becoming spoiled.
Plot-Relevant Age-Up: When he collapses seemingly from illness, the main characters are prompted to go look for a cure for him. Most of them go but don't return, and some days later, Kijiro turns into a fully grown rooster, recovering from his disease that wasn't, and uses his newly acquired flying ability to go look for them.
Chiari is a third year junior high school student who attends the prestigious Jewel Academy. She's straightforward, bright and always a positive thinker despite having a serious case of bad luck. She first meets Ruby at the Jewel Academy when she is opening the Jewelpet Cafe Happiness. She then decides to help her with the Cafe, serving as a waitress. Ruruka and Nene are her best friends and she has a crush on Kosuke.
Born Unlucky: She has infamous levels of bad luck, seemingly cursed to trip on everything in sight. She has unwavering faith in the luck rater for telling her what level of luck she can expect for the day, despite the fact that even on a good day, she remains dangerously unlucky.
Broke the Rating Scale: In episode 6, her luck for the day is so bad that her luck rating device gives an error instead of a number.
Cosmic Plaything: Holes for her to fall in spontaneously open and strange objects for her to trip on pop out constantly. Towards the end of the series it's revealed that Jewelina's little sister Megumina is responsible at least for the pits, with the purpose of making Chiari gather more happiness.
Doom Magnet: There's one occasion where her bad luck extends to Nene and Ruruka, forcing them to fall through a hole with her. She has also exploited this in order to be alone with Kosuke on more than one occasion.
Made of Iron: Whatever the depth of the pits she falls in, she's always okey-dokey when she reaches the bottom. She also never even sprains an ankle from the amount of times she trips on things.
Meaningful Name: 'Tsukikage' technically means 'moonlight', though the isolated kanji are 'moon' and 'shadow'. It certainly has something to do with the Red Moon, but the full extent of the meaning remains to be seen.
She says her parents gave her the name Chiari because they wanted her to bring happiness to people.
Meido: Wears such an outfit while serving in the Cafe.
No Sense of Direction: Gets lost on her way to the school building despite it being her third year in the school.
The Pollyanna: She's relentlessly optimistic despite having a terrible amount of bad luck since she can remember.
Plucky Girl: For all her bad luck, she's not one to get herself down easily.
Nene is Chiari's roommate and classmate in the Jewel Academy. She is the daughter of the Department Store King and has a posh but stern personality. She takes over a leadership role when things get out of hand for Chiari and her friends and also tries to manage some of her father's businesses despite being a student. Nene is a good cook. She has a crush on Mouri.
A close friend, roommate and classmate of Chiari and Nene. Always fashionable and yet full of life, she is very bright and active and loves food. She enjoys helping out Chiari and the others in managing the cafe. She serves as Labra's babysitter and friend.
Marie is in the second year of junior high school of the Jewel Academy and considers herself Chiari's rival. She is headstrong but always keeps an eye on the person she likes, specifically Kosuke. She is seen alongside Nobara.
Lovable Alpha Bitch: She becomes much friendlier to Chiari and co. in the second half of the show.
Anti-Hero: She starts out only thinking of her goal of obtaining a Magic Gem. As the show goes on, we get more evidence of her honourable spirit, and she starts to care about others, in a very tsundere fashion.
Bitch in Sheep's Clothing: She acts nice to Jewelpets, but inside is demanding them to hurry up and give her a Magic Gem already.
Determinator: No matter how many times she fails or is humiliated, she never gives up searching for her Magic Gem. The Red Moon also has trouble turning her to unhappiness in episode 51.
Everyone Has Standards: She knows stealing someone else's Magic Gem is meaningless and is horrified when the Red Moon makes her do it in episode 10. She also tries to have an actual relationship with Jewelpets instead of trying to force them to make a Magic Gem.
Heroic Sacrifice: When the Red Moon fires a beam of unhappiness in Chiari's direction in episode 51, she pushes her and her posse out of the way to take the attack. She then orders Chiari to go solve the crisis and not to worry about her.
Jerk with a Heart of Gold: While she has a decidedly egocentric and elitist personality, she also has a certain sense of justice and is very distressed when Nobara is possessed by the Red Moon in episode 44.
Marie's loyal follower and classmate. She's constantly talking down to others for not treating Marie like royalty, though she also throws some veiled insults of her own in Marie's direction. She creates Magic Gems with Luna, Io and Alex.
Kosuke is a first year high school student in the Jewel Academy and the most popular of the four main boys. He's a nice guy with a cool demeanor. Is good with the guitar. Chiari has a crush on him, and he roots for her to succeed.
When She Smiles: There's a legend on campus that if he graces a girl with a smile, she will experience happiness forever. As you may guess, he doesn't do this frequently.
Word Salad Philosophy: He advises Takumi on his relationship with Angela by talking about nutrients. And with Kohaku it was "the corn that sticks to the bottom of the corn soup can". The meaning of his philosophizing is never explained.
Your Princess Is in Another Castle: When everyone is apparently rid of Unhappiness in episode 51, it turns out he isn't yet. Sorry 'bout that, Chiari. Cue one more episode!
When She Smiles: Apparently he doesn't smile a whole lot, and much of Angela's quest in episode 7 is to get him to smile at her and pet her.
Voiced by: Chinatsu Akasaki
Ryouko is the head of the school newspaper. She's driven by wanting to make people feel happy when they read her articles. She forms a Magic Gem with Rossa, who she encourages to work more for her own sake instead of that of others.
Chiari and co.'s homeroom teacher. She's a lively, emotional woman who is easily moved by the friendship among her students. She's well-loved by her students. She has a penchant for flowers and bonds with Sapphie over them.
All-Loving Hero: She has unwavering faith in the goodness of people and she always tries to bring happiness to others with everything she does. Even when certain events disappoint her, she'll try to talk them over instead of moping or getting mad.
Catch Phrase: "I'm so moved!" or some variation. She uses the word "moved" a lot, at any rate.
Apel is the vice-principal of the Jewel Academy. He fancies himself a guardian angel of his students who watches over the collection of the Magic Gems, but he's considered irrelevant by everyone, even Jewelina. Creates a Magic Gem with Rald.
Small Name, Big Ego: He's under the impression that he's super-popular among the students and that he's an altruist who does nothing but take care of the academy, when in truth he does little more than talk himself up and spend all day boating.
This guy is the owner of the Rock Cafe, popular with the boys of Jewel Academy. He's quiet and contemplative, and looks like he was plucked straight out of the Woodstock festival. Do not confuse him with the Master from Sunshine.
Stylistic Suck: His animation is extremely limited; he only has one pose, be it standing, sitting or lying down. He has only one facial expression. Sometimes he'll give a thumbs-up, but that's about it.
Jewelina is the queen and God of Jewel Land in Twinkle. She is the most powerful magician in Jewel Land and created the Jewelpets a long time ago from the positive traits of humans. She also created the Jewel Star crown and the Jewel Star Grand Prix. She was the one who sent Fealina to Earth, where she met the man who'd become the father of her children. Alma thinks Jewelina is responsible for Fealina's death and wants to take revenge against her.In Sunshine, she remains the supreme ruler of Jewel Land, with much more emphasis put on her maternal status towards the Jewelpets. She's fairly immature and can be over-dramatic, but takes any threat to Jewel Land quite seriously.In Kira Deco, Jewelina created the Jewelpets through the Mirror Ball. She likes to dance, doing the Go Go dance together with the Jewelpets. However after the Mirror Ball was destroyed and the Deco Stones were scattered all over the planet, she turned to stone due to sadness.In Happiness, Jewelina is the young ruler of Jewel Land and also the Headmaster of the Jewel Academy, who gave Ruby and her friends the Magical Jewel Box. She assigned Ruby to make friends and to open a Jewelpet Cafe right beside the cafeteria. She is also concern about the Red Moon incident and investigates on how to stop it.
Beauty Mark: Sunshine!Jewelina has one under the corner of her left eye and she indeed fancies herself a tragic person. The school maid has one in the same spot; it's a clue that they are the same person.
Big Bad: Sunshine, albeit only for the last four episodes.
Go Out with a Smile: Sunshine. She doesn't actually die (though she seems to for a moment), but she smiles fondly when the Jewelpets engulf her in light that snaps her out of the influence of Dark Magic.
Green and purple are rare colors, therefore fitting for a god. Additionally, green is known as a soothing color, which suits the very pondered Jewelina of Twinkle. In Kira Deco, her blue eyes stand for Heavenly Blue.
Jerkass Gods: Sunshine. She has a streak of irresponsible behaviour and can be downright childish and self-serving.
King of All Cosmos: Queen... Anyway, Sunshine and Kira Deco, her more fun-loving incarnations.
Legacy Character: Keeps name and functions, but her design, personality and voice actress change every season.
Life of the Party: Kira Deco. She's known to love dance parties. Whenever she speaks to the main cast, she begins with "WHAT'S UP PEOPLE, IS THERE A PARTYYYYYY?!", and creates Mood Whiplash in the process.
Loud of War: The Dark Queen's weakness is acute sounds. The extremely annoying sound of the fish paste flutes is what does her in.
Moldavite is the headmaster of the Magic Academy. In the first series, he's pretty much your average old man, and appears infrequently throughout the series.In Twinkle, he's very jolly, likes karaoke and to make orders through the magical catalogue. He's often scolded or punished by Halite. Despite his antics, his magical level is about the same level as Jewelina's. He's Rin's partner. During the Jewel Star Grand Prix, he's revealed to have several siblings, all of which strongly resemble him. The difference is in the color of the clothes and some mannerisms.
Art Shift: In Twinkle, he shifts from his usual chibi style to a hyper-realistic and rugged one on rare occasions, done for laughs.
Ascended Extra: Has a more important role in Twinkle than in the first series.
Camp Straight: Pink Moldavite. How do we know he's straight? He chases a girl around in a dream.
Color-Coded Characters: The Moldavite we know is a more rounded character, while his siblings have only one facet to their personalities, hence the colorful robes.
Dirty Old Man: Twinkle. Most obviously, his obsession with Jolly and Merry, who, by the way, are dogs. Sexy dogs, but still dogs.
Halite is the homeroom teacher of Ruby's class in Jewel Land in the first series. She is an expert magician who teaches the Jewelpets how to use their magic. She's also reported to from the human world through a computer.In Twinkle, she's Akari and co.'s homeroom teacher. She sometimes scolds Moldavite due to his antics. Her Jewelpet assistants are Luna and Milky.
Ascended Extra: Has a more important role in Twinkle than in the first series.
Meaningful Name: Her name is based on the mineral halite, commonly known as rock salt.
Sulfur is one of the male teachers of the Magic Academy. In the first series he is portrayed as determined and brave. He is a supportive teacher to all the Jewelpets.In Twinkle, he's the scaredy cat of the Magic Academy and has a streak of bad luck. His other self, who's a charming and confident adult version of him, appears in some episodes, though the ways through which he appears vary from episode to episode. He's Tour's partner.
Art Evolution: In the first series, he has slightly darker, more disheveled hair, and looks different even compared to Twinkle Sulfur's older alter ego. Twinkle Sulfur looks generally slicker.
Ascended Extra: Has a more important role in Twinkle than in the first series.
Bishōnen: First series and his alternate self in Twinkle.
Ametrine and Trystine are minor charaters and the owners of Jewel Land's Magic Shop. They are identical twin cats with golden colored fur and wear purple Arabian-style clothing, cream colored capes and crowns. Their heterochromic eyes are arranged differently (Ametrine's left eye is purple while her right eye is red and Trystine's are reversed). They give the Jewel Pod and the Rare Rare Drops (a candy that allows Jewelpets to speak human language) to Ruby, in Twinkle. The twins have good knowledge of magic, but not to the extent of the teachers of the Magic Academy. Tametorin possesses a Jewel Pod, which is used to browse spells. The twins appear in episode 14 of Kira Deco as cameos.
Avenue is the waitress of the Strawberry Cafe. She is a pink rabbit wearing a pink waiter's outfit with strawberries. She is rarely seen in the series, and is not an important character. Avenue has one appearance in Twinkle and two appearances in Kira Deco.
Send in the Clones: Lots of her appear in episode 28 of Kira Deco, acting as Luna's advisors.
Voiced by: Mana Ashida
The daughter of the rulers of the Sweetsland Kingdom, Mana is celebrating her seventh birthday. Despite her high class upbringing, Mana wants to be a manga artist. She loves cake and dancing. She wields a crown that allows her to collect magic from the Sweetspets and use it.
Abdicate the Throne: It's implied she wants to do this in order to follow her dream of becoming a manga artist.
The young duke of the Sweetsland Kingdom, who wants the whole kingdom for himself. He wants to marry Mana in order to attain his goal, but she turns him down, spurring him into trying more violent measures.
Distressed Dude: He almost gets squashed by Gumimin, but Mana saves him just in time.
Easily Forgiven: Who cares that he threw an Eldritch Abomination into the castle, through a cannonball, endangering not only the princess, but several other lives in the process? Let's have him join the dance party!
The Sweetspets are magical pets named after sweets. They are usually present in Jewel Land during the holidays, performing their role to spread love and joy each Christmas. They live in a kingdom named Sweetsland, which is themed after sweets and desserts.
The Sweetspet of sakuramochi. She's a pink brown bear with leaf decorations on her head and a body made of sakuramochi (she also smells of it). In her debut in Sunshine, she is substituting Santa Claus in delivering gifts to the denizens of Jewel Land. She's a bit of an airhead, not knowing how to do her job until Ruby and her friends help her.In episode 18 of Kira Deco, Sakuran is visiting Jewel Town when her body suddenly turns into hard candy, destroying the teeth of anyone who tries to eat her. Ruby and co. try to help her regain her fluffy texture.She's a major character in Sweets Dance Princess and has an appearance in Happiness.
The Sweetspet of gummy candy, he's a fennec fox with gummies for ears and tail. He debuts in Sweets Dance Princess. The duke attempts to throw a cannonball at Sweetsland's castle in order to thwart Mana's party, and from it pops this young Sweetspet. Not knowing who he is, Ruby dubs him Park and becomes close to him. However, the duke is not through with his plans for Park.
Anti-Villain: Type IV. He's not malevolent at all, but is a pawn of the duke and his monstrous form is dangerous.
Destructive Saviour: The purpose he was created for is eating the decaying Candy Tower which threatens the city. However, he can't really control himself in his Super Mode and ends up destroying a significant part of the city.