Rinko Kougyoku is the main heroine of the first series and Ruby's human partner. A 14-year-old junior high school student from Takaragaseki city, Rinko is a normal girl who dreams of a Prince Charming on a horse who will come and take her away. Rinko is a bit timid, has acrophobia, and isn't very good at school, but has a strong sense of justice. She along with Ruby and her friends are chosen by the Four Great Magicians of Jewel Land to gather the lost Jewelpets and return them to Jewel Land before disaster strikes both worlds.Rinko is the only human who can use magical items: the Jewel Pocketbook, used with Ruby to awaken Jewelpets from their Jewel Charm state, and the Jewel Stick, which she uses to cast magic.
Rinko: Coward! You're just running away from reality. I was like that a while ago too. If you forget, go over it again. Learn the tables again. What's wrong with that? You just don't have the courage to do that. Come on, Misaki, show me your courage. Do your best again!
Voiced by: AKINA
Minami Asaoka is Rinko's childhood friend and Garnet's human partner. 14 years old and Rinko's classmate, Minami is a member of the school's kendo club, whose captain Hisashi Miyamoto she has a crush on. Her family owns an okonomiyaki shop in the city suburbs. She's a tomboy, though she likes typically feminine things as well, which she finds embarrassing and tries to keep a secret. She's the second person tasked with finding the Jewelpets.
Action Girl: Minami is part of the kendo club in school and actually uses what she learns against her enemies.
Aoi Arisugawa is the daughter of the principal of the school Rinko attends and Sapphie's human partner. 14 years old and Rinko's classmate, Aoi is a member of the very rich and influential Arisugawa family. She has a calm and gentle personality, but doesn't have any true friends because of her status. Rinko sees how lonely she is and wants to be friends with her, and succeeds in it after a few misunderstandings and awakening Sapphie; and so Aoi becomes the last chosen human to retrieve Jewelpets. She's taken care of by her trusted butler Genshirou in her mansion when her parents are away. She has a crush on Naoto.
Alpha Bitch: Averted. Despite having a Girl Posse comprised of two jerks, she's the nicest girl in the show.
Keigo Tatewaki is secretary to the prime minister of Japan. When the migrating Jewelpets get lost on Earth, he is dispatched by Raku Majo to find Ruby, who's in Rinko's hands. He gives Rinko the Jewel Pocketbook and asks her to collect the lost Jewelpets. Given that the Jewelpets are supposed to be a national secret, he feels frustrated that Rinko, Ruby and their friends are so relaxed about their task. His feelings allow him to awaken Flora in episode 11.
Akira Nanase is Nephrite's human partner and Rinko's neighbor. First appearing in episode 16, Akira is Rinko's best friend from America, who suddenly migrated back to Japan to live as her neighbor. He's part of a basketball team in New York City, USA. He also knows English, which he sometimes shows off in front of Rinko. His father is a photographer and is often away on work, leaving him in charge of the housework. Even though he brags sometimes, he has a secret crush on Rinko and hates Dian due to his influence on her.
Characterization Marches On: In his debut episode, he was portrayed as a rather serious, no-nonsense guy. Every episode after that, he's a sports nut who's Hot-Blooded about everything. It is suggested that Garnet's spell on episode 2 is responsible for the personality change.
Naoto is a high-school student working part-time in a sushi restaurant. When he was younger, he had an anger problem and beat up a lot of kids to cope with it. When some kids killed a goldfish that he was protecting, his grandmother conforted him and advised him to use his strength to protect people. Diana's curse in episode 21 made him revert to his violent ways, but he kept his kind heart, which allowed him to protect Aoi from thugs and to awaken Aqua.
Rinko's family consists of her and her parents. This section concerns her parents in specific. Mom's name is Sayuri and dad's is Mitsuo. After nearly going through a divorce, they awaken the Jewelpet Rald, which they consider part of the family, like Ruby.
Open Minded Parent: They don't seem to mind that their daughter's involved with government secrets and an explosive little animal.
Sickeningly Sweethearts: They're still quite passionate about each other, and enjoy reenacting romantic scenes of the movies they watch.
Skewed Priorities: When mom turns into a kamaboko, her immediate concern is whether she's past the expiration date.
Voiced by: Takaoka Binbin
Genshirou Hattori is the head butler of the Arisugawa mansion and King's human partner. An expert in martial arts, he has been serving the Arisugawa family for 70 years and protects Aoi with his life. He has seven scars on his back which originated from an accident in which he protected little Aoi from steaming takoyaki balls. Because of that, he gained super-human strength and abilities.
Kuranosuke is a classmate of Rinko's introduced in episode 27. He's in the basketball team and is good friends with Akira. In episode 28, he competes against Ririka for the position of student council president. He wasn't confident about his abilities, which made him a prime target for Diana's curse, turning him into a rude delinquent type of guy. His feelings awaken Titana, who casts his magic on him, and he wins the election.
Ririka attends the same school as Rinko and co.. She's a rich, popular girl who's always surrounded by hordes of people. In episode 31, she's cursed by Diana during the school festival, causing her to develop a streak of bad luck. When Aoi offers her her solidarity, she manages to awaken Sango.
Ryouko is part of Aoi's Girl Posse. She is highly respectful of Aoi but disdainful of Rinko and Minami, though she warms up to them slightly after they help her solve the problem of her younger sister, Misaki. Her Jewelpet partner is Prase.
Megumi is the other part of Aoi's Girl Posse. She is overall similar to Ryouko in personality. In episode 9, she feels excluded because she's the only one among her circle without a Jewelpet. She eats a lot to cope with this, and Diana curses her into seeing herself as a pig whenever she looked in the mirror. Her sadness awakened Ryl. Megumi initially rejected her because she didn't think Ryl was cute, but came around when Ryl was kidnapped.
Raako is a classmate of Rinko and co.. Her father owns a ramen restaurant and she helps him out with it. In episode 4, the restaurant is cursed by Diana. Raako's father's desperation at their ramen suddenly going bad and her resolve to solve the problem cause her to awaken the Jewelpet Rin, who helps them out with her knowledge of economy.
Determinator: Keeps following the recipe despite the fact that it never comes out right. This perseverance is what allows her to awaken Rin.
Family Honor: Raako is reluctant to reveal the ramen recipe to Rinko and co. so they can help her, because it's a recipe her father worked on for years without rest, and believes outsiders shouldn't know it.
Meaningful Name: Raako Menma - combine the syllables in bold and you get 'ramen'.
Missing Mom: She's dead. Every night, before closing shop, she and her father pray to a family portrait featuring her for good luck.
Michiru Okegawa, more known as Micchi, is a popular actor. He is enthusiastic about his job and believes in the power of dreams. In episode 12, Diana cursed him and he lost all of his passion and drive. An impassioned speech by Rinko snaps him out of it, awakening Peridot.
Taki's childhood friend. Chie was a unfeminine and messy child. When Taki's grandmother told him he was arranged to marry her in episode 13, he was horrified until he actually saw her; she had become a beautiful, proper woman. Diana's curse caused her feelings that people didn't care for what she wanted come to light. She awakens Milky. She ends up not marrying Taki and instead goes for another childhood friend of Taki's, Shishido.
Yamato Nadeshiko: The whole point of her character is that "the Yamato Nadeshiko has feelings, too".
Voiced by: Satomi Hanamura
Hanako is a homely girl who exchanges letters with a famous model named Harato. She is nervous about seeing him in person as she thinks her appearance will disgust him. She awakens the Jewelpet Luna, who changes her appearance into that of a beautiful, fashionable girl. However, the spell only lasts until midnight, allowing Harato to see what she's actually like. He tells her that he's always liked her because of her personality and doesn't think she's ugly at all.
The Phantom Herb Thieves are a group of not-so-lucky people that Diana hired to find all the Jewelpets on Earth. They are Mint (the leader and Kaiya's human partner), Sage (a masochistic guy wearing a fedora, responsible for awakening Diana) and Aojisho (the glutton of the group, and the one who awakens Kohaku). During the events of episode 26, they betrayed Diana after the Jewel Stick was unveiled and went with Kaiya, changing their lives for the better. The trio were seen again in episode 51, where they helped Rinko and the others stop Dian.
Dark and Troubled Past: The trio had been together for a long time, and they had a hard time getting money. Suddenly, Diana came...
Sage shed more light on this in episode 19: one rainy day, he encountered a black kitten who looked just like Diana and took pity on her, using his broken umbrella to shield her from the rain. But when he was about to leave, he again took pity on the kitten and took her back to Mint's place. She forbade taking in cats, but he insisted, and she reluctantly agreed. He took care of the kitten as his little sister until she disappeared. In his desperation, he encountered a Jewel Charm which told him that it was her. It told the thieves that the only way of releasing her was to get exposed to Rinko's awakening magic and they did so, coinciding with the events from the first two episodes of the anime. But it turned out the kitten they awakened wasn't the one they were looking for, but instead, an evil Jewelpet named Diana. Sage was heartbroken that he would never find the kitten, until Mint told him the kitten had gone back to her original owners.
The Majos are the Four Great Magicians and leaders of Jewel Land. They are Raku Majo (the leader), Ki Majo (the plump, jolly one), Ai Majo (the one who cries easily) and Do Majo (the angry one). They are the ones who send Ruby in her quest to the human world.
The Gods Must Be Lazy: Raku prefers to leave the Jewelpet problem to the Japanese government and doesn't do much herself.
Gods Need Prayer Badly: Everytime a lunar eclipse approaches, the Majos lose their power and need to descend to Earth to collect graces from humans before the eclipse becomes total. They lose their power permanently if they can't.
Akari Sakura is the main heroine of Twinkle and Ruby and Labra's human partner. She is 12 years old (after episode 17) and a student in the 6th grade of Winston Academy. She's a shy but gentle girl who's understanding of those around her. Because of her older sister's popularity, Akari has an inferiority complex and is jealous of her sister.She meets Ruby who tries to convince her to come with her to the Magic Academy. However Akari is hesitant, as she doesn't believe she can be friends with someone like Ruby. When they come to understand each other better, a Jewel Charm materializes in Akari's hands. She then enters the Magic Academy and becomes a student there, with the goal of winning the Jewel Star Grand Prix. Her main dreams are to be with Yuuma and to become a manga artist.
The Heart: As the most emotionally-sound member of the group, she tries to make sure that her classmates acknowledge and resolve their problems and that everyone gets reasonably along, particularly when it comes to Miria and Sara.
How Do I Shot Web?: When she started out at the Magic Academy. She gets better as she obtains Jewel Stones.
I Just Want to Be Special: She has an inferiority complex because of her famous older sister, so she feels like she's distinguishing herself by attending the Magic Academy.
In the End, You Are on Your Own: In the end, she is the only one who can save Alma from the Battest. Her friends try to lend her some outside support by protecting her with their magic, but it doesn't do much good.
I Will Wait for You: At the end, she's waiting for Ruby to come back from her quest and come see her again.
Mighty Whitey: She's the only explicitly Japanese student in the Magic Academy; she enrolled rather late and utterly fails at spell-casting in her first attempts, but she has an enormous talent for it and has become the most powerful wizard come the end of the series.
Miria Marigold Mackenzie is Garnet's and Sango's human partner. 8 years old, Miria is an American girl who lives in Hollywood and loves anime, manga and dressing up. She considers herself a "Kanzen Muketsu Bishojo", (translated in English as "Knock-out Marvelous Beauty") and has a crush on Leon. Miria often brags about her magical skill, and can sometimes be a bit irresponsible when using her magic (though she does learn from her mistakes). She misses her parents, a singer and a manager who are constantly away due to work. She dreams of becoming a pop star like her mother.
Sara is Sapphie's human partner. 13 years old, she's an Indian girl with red eyes and blue hair. She's considered a prodigy in the Magic Academy. She takes a scientific approach to magic, and sometimes comes up with never-before-seen spells by experimenting. She lives away from her parents and doesn't talk much, which makes her come off as aloof. Both Nicola and Miria think she's weird, but Akari thinks Sara is a nice person inside, although she doesn't show it. Nicola considers her both a rival and a potential Love Interest, though Sara is ignorant of this. Her dream is to be a famous scientist and to see her parents again.
Ambiguously Gay: Blushes a lot around Akari and has shown literally zero interest in guys, not even realizing Nicola's feelings for her.
Awesome, but Impractical: Invented a defensive spell that can change the nature of dangerous offensive spells to harmless ones. She uses it in her fight against Laiya; however, her magical resilience is pathetic compared to Laiya's, which added to the heavy toll that the spell takes on her, means that she can't keep the spell up for too long and eventually she loses. That said, she's buying time for Akari and not aiming for the win.
Stone Wall: The spell renders Sara completely stationary and unable to attack, relying on the opponent depleting their magical power.
Informed Flaw: The Japanese website calls her clumsy, but in the anime she gives no signs of being such.
It's All Junk: She throws the pot of flowers she got from her parents out since the fact that the flowers are dead causes her so much pain. Akari retrieves it and tries to figure out a way to revive them.
Leon is Dian's human partner and the oldest candidate to the Jewel Star Grand Prix, at the age of 15. Hailing from Austria, he has high awareness skills through magic and is an excellent swordsman, a skill which he combines with magic. His pen turns into his sword and he uses it in every battle. Miria has a crush on him and he admires Akari's determination in her magic studies. His past is tragic due to the loss of his dog, Roger, during his childhood, just before he met Dian. Dian encourages him to cheer up and never become depressed or shameful in front of the grave of Leon's departed pet. Leon's dream is to be the leader of Jewel Land and improve the relationship between the human world and Jewel Land.
Absentee Actor: He doesn't appear in the OVA proper, just the opening and ending, alongside Nicola.
The Ace: He's even the first of the group to get all 12 Jewel Stones.
Nicola is Titana's human partner and the youngest of all the Jewel Star contestants. He's a genius pianist from Russia and a smart aleck who annoys people with his boasting and condescension. He believes only Sara can measure up to him in magical knowledge.He has a bad relationship with his mother, an elitist who demands that he do nothing less than his best lest he embarrasses her in public. After another bad encounter with her, Titana showed up on his piano and complimented his skills, causing Nicola to cry with joy that someone appreciated his work and accept his offer of attending the Magic Academy. His dream is to be recognized as a famous pianist and to make his mother proud of him.
Precocious Crush: On Sara, though it was never really expanded on. It almost seemed like it was added as an afterthought by the writers, considering Nicola was originally totally about being Sara's rival.
Yuuma Jinnai is Akari's crush in Winston Academy. Yuuma is calm and nice to Akari, but also distant and mysterious. Yuuma's parents died during his childhood, so he's now living with his grandparents. He plays basketball.
Alma is Diana and Opal's human partner and the main antagonist of Twinkle. As a character of many secrets and twists, this section is massive spoiler territory. Do not read on if you have an interest in the show and dislike spoilers.
The Ace: She's good at everything she tries to do in the OVA.
Anti-Villain: Type II. She's not a horrible person, she's just saddened and enraged at her destiny; the only times she's genuinely evil are when she's possessed by the Battest, which is a sentient, but not rational, Artifact of Doom.
Your Princess Is in Another Castle: In episode 38, she decides to go to someplace faraway where she can be alone with Diana, making you think this is the last time you'll see her. She comes back for the Jewel Star Grand Prix.
Fealina was one of the most powerful magicians in Jewel Land. She made a wish to Jewelina to go to the human world and meet a human with strong willpower. Jewelina warned her against it but allowed her to go. And so, Fealina fell in love with a human man, married him and had children with him. In order to stay in the human world without dying, Fealina attempted to use the Battest to take away her magical nature and turn her into a normal human. She couldn't control it and had to sacrifice herself to seal it again and save both worlds. Her resting place is in a dimension adjacent to Jewel Land. Fealina's Jewelpet partners were Opal and Angela.
Small Role, Big Impact: Her actions set off the dramatic plot, despite being dead since before the start of the series.
A forbidden tome containing all the dark magic born from the negative emotions of human beings. Fearing that the dark magic might destroy both worlds, Jewelina sealed it away in the book and banished it to an unknown location. Fealina attempted to unseal it to use a spell that would take her powers away, and nearly caused a catastrophe. She then reformed the seal into the birthmarks of her children, using up all her power in the process and falling into an unending sleep as a result. The main conflict of this season concerns Alma attempting to unleash it for her own purposes.
Albiana is a hermit and a powerful witch living in the western part of Jewel Land. First appearing in episode 7, she is a grouchy reptilian-like woman who hates trespassers and troublemakers. She is deeply acquainted with the past crisis in Jewel Land and sometimes works with the protagonists in order to avert a repeat of it. Albiana can transform into her true form to increase her magical power. In her true form, she has blonde hair and blue eyes. She has a pet chimera named Ryuku.
Ungrateful Bastard: One episode was all about Akari and Nicola having to get her to say "thank you". She consciously refuses to do so, and only says it accidentaly at the end.
Voiced by: Mitsuo Senda
A blue dragon wearing glasses and sporting a huge beard/mustache. He is an ancient and wise creature counted among the most powerful magicians in Jewel Land. He sometimes aids Akari and co. in their studies and in stopping Alma and the Batest.
Akari's family is composed of, aside from herself, her parents and her older sister Monica. Her father is a ship architect and her mother is the chief editor of a magazine. Monica attends the same school as Akari and is student council president; additionally, she has a job as an idol.
The Ace: Monica is seemingly great at everything she does.
Locked Out of the Loop: None of them are aware of Akari's adventures in Jewel Land, and think Ruby and Labra are normal pets.
Nepotism: Monica had a lot of help from Marie's position at a magazine in becoming an idol. She is aware that it gives people in the business certain impressions of her and she tries to break out of them by doing her absolute best at any job she's given, as shown in episode 33.
Nice Girl: Monica. Becoming famous hasn't stopped her from working for the improvement of her school, and she worries that she's not able to spend time with Akari.
Parents as People: Akari perceives her mother as neglectful of her. As the series goes on, it is shown that this is not really the case; Monica's career needs high-maintenance, but that won't stop their mother from caring for Akari when she's truly distressed.
Akira seems to be pretty much emotionally absent from Akari's life, though that can probably be partially blamed on the fact that he's the least developed character in Akari's family.
Theme Naming: The mother and the eldest daughter have foreign names (Marie and Monica) and the father and the youngest daughter's names are anagrams of each other (Akira and Akari). Also, alliteration.
Marianne, Catherine and Angelina
Voiced by: Rie Kugimiya, Rei Matsuzaki and MAKO, respectively
Three sisters from a rival academy, who call themselves the Magical Angels. Marianne has gathered all Jewel Stones for the Jewel Star Grand Prix, and her two sisters are very advanced in comparison to Akari and co.. Their Jewelpet partners are, respectively, Kaiya, Ryl and Amelie.
Judy studied in the Magic Academy 12 years before Akari. Akari met her in episode 8 when she somehow time-travelled to the past through the magic of the Academy's bell, which Judy used to ring. Judy's insecurities were very similar to Akari's, and they inspired each other to do their best in the Jewel Star Grand Prix. And so Judy became the champion of her year. Her Jewelpet partner is Prase.
Oireland: Very possible. She dresses in green and has a clover motif about her, which are prime Irish stereotypes. Plus she looks generally European.
Small Role, Big Impact: Only appears in episode 8, but was such a source of inspiration for Akari that her presence is felt throughout much of the season.
Voiced by: Rei Matsuzaki
A candidate of the Jewel Star Grand Prix, Hilde is considered Jewel Land's greatest prodigy. Though her details are unknown, Hilde is said, by the Magical Angels, to be a genius magician with good chances to win in the grand prix. But those were shattered as she and her Jewelpet partner, Topaz, are defeated by Laiya, another candidate. She then appeared to Akari and her friends warning them about the mysterious candidate she faced.
A candidate of the Jewel Star Grand Prix, hailing from the same school as Marianne and co.. His magical powers give him immense physical strength, so much so that he once repelled an asteroid. However, he is severely lacking in precision skills, which costs him his match against Akari. His Jewelpet partner is Yuku.
Jolly and Merry are the mascots of Jewel Land's mail order magazine, the Jewel Net Harada. They're twin female anthropomorphic dogs. Jolly has cream colored fur and wears a blue Playboy bunny outfit while Merry has brown colored fur and wears a red Playboy bunny outfit. They present recommended magic goods from the magic mail order. Moldavite likes them and is addicted to the mail orders, which often makes Halite angry.
Red Oni, Blue Oni: Subverted. Though they're color-coded, they have no (contrasting) personalities to speak of.
Voiced by: Rei Matsuzaki
Ruby's classmate, roommate, and main heroine of the season. She came from the human world to study at the Sunshine Academy and achieve her dream. She is very posh, mean and nasty, and has a warped friendship with Ruby, constantly getting into arguments with her that frequently get physical. But she and the Jewelpet trust and care for each other and cooperate on the worst situations. She has a crush on Mikage.
A-Cup Angst: Well, the school uniform is a little baggy, so it's hard to see her size. But in episode 32-A, Ruby cops a feel and comments that they're too small, which makes Kanon rage.
Break the Haughty: The reveal of her family ties to Mikage was harsh on her, but at least she toned the attitude down a little.
Brother-Sister Incest / Twincest: Narrowly averted with Mikage. Episodes 45-46 reveal that she is Mikage's twin sister and not allowed to interact with him. Later, the Shiraishis and the Mizushirous agree to let them become re-acquainted to each other as siblings, which both Kanon and Mikage accept, and their relationship becomes strictly familial from there on. It must be said that they get over the initial awkwardness remarkably fast.
Separated at Birth: Not exactly at birth, but it was at a sufficiently young age for them not to remember each other. The Shiraishis chose to do this because Kanon was thought to be a harbinger of disgrace by her grandmother. It's vaguely implied that she was not exactly sane and would not have been above killing Kanon.
Happily Adopted: The Mizushirous are still the family she has known all her life and she loves them just as they love her. And going back to her biological family at the age of 18 would be unrealistic anyway.
Strong Family Resemblance: Looks a lot like Mrs. Mizushirou, which is a red herring so you DON'T suspect that Kanon might just be adopted. She doesn't particularly look like anyone in her biological family.
Super Strength: She's known to carry grown men on her back with ease, as well as breaking a giant cookie with a single punch, among other exploits.
Tsundere: For Ruby, non-romantically. For Mikage, she's full-blown unambiguously dere.
Unscrupulous Hero: Contrary to every other Jewelpet protagonist, Kanon is mean, bitchy and rarely shows disinterested kindness. However, even in the most desperate of situations, she will never abandon her friends.
Unsympathetic Comedy Protagonist: Although the anime seperates pretty carefully the moments where you're supposed to laugh at her misfortunes and when you're supposed to feel sorry for her.
Vitriolic Best Buds: With Ruby. They whale on each other all the time, but when it comes down to it, they do care about each other.
Walking the Earth: Minor instance. In episode 50, she's travelling around Jewel Land with Iruka and Titana, retreading all the places featured throughout the season to find a way to defeat the Dark Queen. Turns into a Shaggy Dog Story when it turns out that the clue they needed was back in the school (in Junko's hands) all along.
Ruby's classmate and friend, Hinata comes from the human world to study at the Sunshine Academy. She is very shy and terrible at sports, but she is supportive of her classmates, especially of Ruby. She rooms with Peridot, who convinces her to become a little more active. She is also Ruby's former roommate. Her dream is to become a preschool teacher after she graduates from college.
Another of Ruby's classmates. She's a tomboyish delinquent with a very strong code of honor. She is friends with Charotte and Waniyama, and sometimes has arguments with Ruby. She has a crush on Master and, one time, Rald. She's very keen on motorcycles and loves racing; her dream is to compete in the Moto GP.
Friendless Background: She came to Sunshine Academy because people back in the human world were afraid of her and wouldn't approach her. Even then, she remained friendless until she met Charotte and Waniyama.
Kanon's and Ruby's Love Interest, and part of the Plum class. He's a handsome, kind boy, albeit a bit distant, and the heir to a school of flower arrangement. Under the influence of Dark Magic, he develops a split personality known as M-Kage of the Rose in episode 31, a masked man who charms girls and steals valuable objects.
Heir to the Dojo: Not a dojo exactly, but it's an important plot point that Mikage does not have any dreams or even the passion to look for a dream because of the pressure his parents put on him to inherit their flower-arraging art.
Split Personality Merge: M-Kage starts out as a distinct personality whose deeds Mikage can't remember commiting, but with Ruby's help he manages to tame it and the next time we see it Mikage is in complete control.
Kanon's Girl Posse. Kaede is the one with pigtails and Komachi is the one with wavy hair. Other than that and their dreams (Kaede wants a rich guy and Komachi wants to be a baker), they are virtually indistinguishable from each other, and they seem to know it.
Junko is the head of the school newspaper in the Sunshine Academy. Introduced in episode 10, she is very passionate about her job and goes to drastic lengths to keep students interested in her newspaper, including forging fake scoops. Peridot works with her as her photographer.
Hypocrite: In episode 24, she gets mad at Ruby for implying that the news about Kanon and Mikage getting together is fake, asking her if she's calling her a liar and arguing that a journalist's job is reporting the truth. Looks like she needs reminding of episode 10.
Idiot Hair: Perks up whenever she gets a new idea for a scoop.
I'm Dying, Please Take My MacGuffin: Gave Kanon her notebook that told them to go see Munata for help, after which she maybe fainted, maybe died but was later brought back to life.
Kurara is a student from Ruby's class. She is a quiet girl who keeps to herself and sits way at the back of the class. In episode 12, Hinata and some Jewelpets find a notebook of hers with strange drawings in it and suspect that she is involved with Dark Magic, but it turns out that it was just a formula for a costume she wanted to make, as she is a hardcore cosplayer. It's thanks to her that Angela gains the ability to speak. She spends much of the series warning her classmates of impending doom.
Negated Moment of Awesome: In her fight against Mecha-Sango, she makes all sorts of poses while making a In the Name of the Moon speech and the background goes crazy. Then she begins charging at the robotic cat... who disdainfully swats her aside with her paw. Well done.
The teacher of Sunshine Academy's Plum class. He's a pink dolphin who walks around inside a fish tank, which the students find weird. He is hot-blooded and strict sometimes, but he knows how to support his students. He has a huge crush on Jill.
These Are Things Man Was Not Meant to Know: In episode 30, Sapphie develops an interest in the kurokos carrying Iruka around, which leads her to discover that Iruka is not what he seems; apparently, him being a dolphin is just a ruse and there is something else under that hyde. Taking into account Sapphie's reaction and the fact that it's never addressed again, it seems to be horrible enough that Iruka wants no one to find out.
Jill is the homeroom teacher of the Rose class of the Sunshine Academy. She is an incredibly sexy but very strict teacher who often has serious problems with the Plum class, who are in the classroom next to hers. She is also Iruka's object of affection.
Hypocritical Humor: In episode 45 - "Chocolate is nothing more than a collection of trans fats that have nothing to do with love." (Sapphie gives him chocolate) "JEALOUS FOOLS! Don't you know that love is the main ingredient of chocolate?"
Robotic Spouse: He's in love with Sapphie, and may or may not end up with her in the epilogue.
Transforming Mecha: He can transform into pretty much anything, it seems. However, that doesn't mean every form works as it should (for example, his plane form that can't fly). And some transformations are way bigger than he is.
Bi the Way: He likes Ruby, that's for sure. But he once flirted with Masago and in episode 15, expressed his taste for assertive men and women. Not to mention his penchant for putting on feminine make-up.
An anthropomorphic gorilla who is the class representative for the Plum class. He has a terrible temper, little patience towards the Plum class' antics and is always stressing out because of exams. The much more demure Opal, the vice-class representative, serves as his foil.
A completely unanthropomorphic, realistically drawn goat (well, as realistically as the budget allows). Yaginuma is a totally unremarkable goat who somehow made it into high school and sticks out by... not sticking out.
Nearly Normal Animal: Almost Normal Animal variety; despite somehow being in high school, he doesn't show a level of intellect higher than what is expected of a real-life goat.
Roger Rabbit Effect: Inverted in one episode. Labra apparently cast a spell to turn him into a real (as in, LIVE-ACTION) goat and he stayed like that for much of the episode. Note the Animation Bump when Shouko holds onto him.
Spanner in the Works: When King got hold of a contract that made him the legal owner of Sunshine Academy, Yaginuma ate it before he could carry out his plans.
Katori is a mosquito in the Plum class. It's so small that it's invisible most of the time, with an arrow pointing it out when needed. If you see an empty seat in the class, it's probably Katori's. It is in a relationship with Charotte (even though Katori is female, which Charotte never finds out), which extends into the epilogue.
Gender-Blender Name: Subverted. Given that Katori is a typically female name, the Plum class really should have been more clued in about its gender.
Killed Off for Real: Dies sometime during the time-skip to the epilogue. Given the lifespan of mosquitos, it's not that surprising. One of only two characters to die permanently in the whole franchise.
Made of Iron: It has survived lots of squashings at the hands of its classmates and teacher.
Master is an old man who runs the Strawberry Cafe. He is ripped for his age and likes showing it off, though he's not terribly boisterous. He employs Garnet and is the object of Shouko's affection. He reapears again in Jewelpet Happiness, using a new updated design for the character. Master is the manager of the Rock Cafe, a place where the High School Quartet are hanging out. He has very calm personality and also likes rock music.
The Mizushirous are a rich family which consists of Kanon and her parents. They appeared for the first time in episode 34. Mrs. Mizushirou is a serious woman while her husband is more easy-going, so she seems to have him somewhat whipped. For some mysterious reason, they wish for Kanon to stay away from Mikage.
Eagleland: Mr. Mizushirou looks stereotypically American, with blond hair and a cowboy hat. There is no indication that he IS, though.
Knight of Cerebus: Mrs. Mizushirou isn't a villain (though she might seem like one at first, since the audience doesn't understand her reasons), but things immediately become more serious in her presence.
The Shiraishis are a traditional and rich family who own a school of flower arrangement. It consists of Mikage and his parents, plus a grandmother only seen in flashbacks. They debut in episode 8. Mr. Shiraishi is a strict father while his wife is a traditional Yamato Nadeshiko.
Kameo and Fukaet are nobility from the underwater kingdoms of Kamekora and Samehada. They are in love with each other. However, their families are at war. The bulk of the Summer arc is about Ruby and co. helping Kameo get together with Fukaet.
Identical Stranger: Kameo strongly resembles Mikage; Ruby and Kanon thought he was Mikage at first. But Kameo has blonde hair and red eyes. Titana even pointed out that the differences were so obvious that they shouldn't be mistaken for each other.
Pink Oomiya is a member of the group Kira Deco 5 and the series' main protagonist. She and the other members come from the human world to search for the fragments of the Mirror Ball, called Deco Stones, in order to save their world. She was born in Saitama prefecture and attends middle school. She is cheerful and outgoing, but underneath that she is pretty insecure of herself and has trouble making friends. She loves decoration and bonds with Ruby over this shared interest.She stays in Ruby's Kira Kira Shop while in Jewel Land. She goes by the codename Shiny Pink, though she doesn't have good fighting skills like the rest of the group. She is an expert when it comes to decorating things with shiny jewels and decors.
Heroic BSOD: Episode 50. The shock of Ruby dying combined with an attack from Kaiser causes her to allucinate about her dream high school life. She forgets all about Jewel Land and her team, but still retains some vague memories of Ruby which make her come around.
The Heroine / The Chick: She's the latter within the KiraDeco 5, but is also the former because the plot revolves around her more than the other members.
Humble Goal: Her many-times-stated biggest dream is going to college.
I Just Want to Have Friends: Most of her problems revolve around this. To the point where she doesn't want to admit it to Ruby because she fears it may trouble her.
Love Hurts: It really hurts when you fall time and again for bishies who are only worried about how they look to third parties.
Retsu is the leader of the Kira Deco 5. Born in the Gunma prefecture, Retsu is a hot blooded junior high school student who is full of courage and confidence. He trains himself hard and stays optimistic for the sake of the group. However, he is also dimwitted and one-track-minded to the point of annoying his teammates (especially his brother) and the Jewelpets.He lives in a tree house during his stay in Jewel Land. He goes by the codename Burning Red and has exceptional fighting skills with his fists.
The Ace: Despite his obnoxiousness, he's very good at everything he endeavours to do. This is a thorn on Midori's side.
Animal Motifs: The crane, which is the symbol of his homeland, Gunma.
Annoying Younger Sibling: Inverted. He's the older sibling to Midori, who finds him idiotic and overbearing. His teammates share Midori's opinion.
Badass Normal: Has no magical ability, but is incredibly powerful.
Deus Exit Machina: Because he's the strongest member and immune to Coal's clouds, he's frequently away from the group and their adventures and only shows up when things are really desperate for them. The in-story reason is that he is training somewhere.
The Fool: He's so optimistic and self-assured, Coal's clouds can't affect him.
Foreshadowing: The Deco Stones have no clue what his Jewel of Fate might be, but the audience gets hints as early as episode 15 by watching his interactions with Angela which are parallel to the other, more certain relationships.
Red Herring: Since he interacts more frequently with Ruby than the other Jewelpets, some might think she is bonded to him.
Blue Knight is the second member of the Kira Deco 5. He is very beautiful and gallant, always striving to please women. He was an idol singer before joining the team and sometimes still indulges in singing, mostly for the pleasure of Garnet. Garnet hires him as her personal butler and he serves her with all his heart. She has a crush on him although she sometimes treats him like he's below her.He goes by the codename Blue Knight Blue and has good fighting skills with his legs.
Midori is the youngest member of Kira Deco 5. He's Retsu's younger brother, with whom he has many issues stemming from a traumatic incident where Retsu left him alone in a forest for many hours. He decided that he'd never depend on his brother again and that he'd beat him someday, but he has come to feel frustrated with his brother's never-ending achievements. He finally finds solace in his relationship with Angela and Labra, with whom he moves in.He goes by the codename Smart Green and his best characteristic are his reflexes, though he has problems focusing.
Dude Looks Like a Lady: When Pink joined the Kira Deco 5, she thought Midori was a girl because of his hairdo at the time and the fact that Midori is a commonly feminine name. Pink notes that he changed his hairdo since the incident.
Jerk with a Heart of Gold: He developed a jerk streak because of his superiority complex towards Retsu, but is kind towards those he cares about. He also feels troubled when he does something that gets him hurt and Retsu goes around blaming others for it.
Kiichi is the last member of the Kira Deco 5. A heavyweight, he lives a slow, peaceful life in Hokkaido until he joins the group. Kiichi is very gluttonous, with a powerful stomach that can digest anything he eats, even Sapphie's bad cooking. He is a caring and gentle guy. He is also reliable for cleaning dishes, good at sumo and an expert on Haiku. He goes by the codename Slow Life Yellow.
Out of Focus: He gets the least focus episodes out of his team. In fact, episodes that seem like they'll focus on him end up focusing on Sapphie instead.
Static Character: He ends the series no different from how he starts, unlike his teammates. Sapphie maybe lampshades this with what she says to him while creating their Jewel of Fate: "Please stay yourself..."
Professor Decorisky is Pink's aunt and the scientist who formed the Kira Deco 5 with the purpose of protecting the world from the Dark Magic's influence. She sends them to Jewel Land to search for the Deco Stones and supports them from the human world through comm links. She is also Pink's aunt.
Big Good: She's the founder of the Kira Deco 5 and the one who sent them out on their mission to collect the Deco Stones.
Captain Obvious: When she has something important to tell the Kira Deco 5, it tends to be in the middle of it happening (or even after half the series has elapsed, which was the case with Jewelina's story).
The leader of the Decoranian, the Dark General is a mysterious man who gives Coal orders to get the Deco Stones. He appears as a man wearing a mask, and has 4 subordinates called the Four Heavenly Kings who serve him. He lives somewhere in Saitama and operates a base deep underground.
Bigger Bad: He leaves the action to his underlings for the great majority of the season.
Bad Powers, Bad People: He is a powerful warlock and has powerful magical skills far surpassing those of Coal and the Four Heavenly Kings.
The Faceless: For the first half of the series he appears as an average-looking man completely enshrouded in darkness. When he reveals himself, he's wearing a mask and doesn't actually show his face until the last episode.
Taken for Granite: After gaining a power-up from the darkened Deco Stones, the first thing he does is turn all the inhabitants of Jewel Land into coal.
Truly Single Parent: Coal was born from the tar stuck to his boot. He is solely responsible for Coal's existence.
Unrealistic Black Hole: Using his dark powers, unleashes one inside the Saitama Ultra Dome, sucking everyone into the abyss.
Voiced by: Kohei Murakami
Kaiser is the only human in the Four Heavenly Kings. First appearing in episode 33, he is given orders to monitor the Kira Deco 5 and plan tactics against them. Although he's a ladies' man, he's an expert spy and can determine people's weaknesses. Kaiser has impressive agility and magic skills and is well versed in disguises.
Exactly What I Aimed At: In episode 50, he attacks Pink knowing that Ruby will get in front of her to protect her; he's aiming to take out the Deco Stone Master and reasons that it'd be simpler to aim at someone she's protective of rather than attacking her directly.
Theme Naming: As with many characters in this show, his family name is that of where he lives.
Unsettling Gender-Reveal: As he descends from the sky enveloped in light, his silhouette looks like a long-haired lady. The "long hair" is actually his beard. Blue Knight's face when he sees his true identity is priceless.
Voiced by: Satomi Akesaka
Miyuki's granddaughter. She comes to Jewel Land with his Jewel of Fate to find a cure for his sore back and is taken care of by the main cast.
Death Seeker: Getting roasted and eaten is the highest honor a saury can achieve. Especially if you find it delicious.
Disappears into Light: Their village only came into existence because they had a Deco Stone on their grounds. When the protagonists take it away, the village and everybody in it fades into the sky. However, we still do see individuals throughout the season.
Driven to Suicide: When Coal casts a spell that rots the saury into zombies, the unaffected ones prefer jumping into a bonfire to avoid becoming spoiled.
Plot-Relevant Age-Up: When he collapses seemingly from illness, the main characters are prompted to go look for a cure for him. Most of them go but don't return, and some days later, Kijiro turns into a fully grown rooster, recovering from his disease that wasn't, and uses his newly acquired flying ability to go look for them.
Chiari is a third year junior high school student who attends the prestigious Jewel Academy. She's straightforward, bright and always a positive thinker despite having a serious case of bad luck. She first meets Ruby at the Jewel Academy when she is opening the Jewelpet Cafe and her luck turns better thanks to Ruby's magic. She then decides to help her with the Cafe, serving as a waitress. Ruruka and Nene are her best friends and she has a crush on Kosuke.
Meaningful Name: 'Tsukikage' technically means 'moonlight', though the isolated kanji are 'moon' and 'shadow'. It certainly has something to do with the Red Moon, but the full extent of the meaning remains to be seen.
Nene is Chiari's roommate and classmate in the Jewel Academy. She is the daughter of the Department Store King and has a posh but stern personality. She takes over a leadership role when things get out of hand for Chiari and her friends and also tries to manage some of her father's businesses despite being a student. Nene is a good cook. She has a crush on Takumi.
Cultured Badass: Oh yes. She is from a rich family, but it never stopped her for being so cool on job managing.
A close friend, roommate and classmate of Chiari and Nene. Always fashionable and yet full of life, she is very bright and active and loves food. She enjoys helping out Chiari and the others in managing the cafe. She serves as Labra's babysitter and friend. She has a crush on Mouri.
Kosuke is a first year high school student in the Jewel Academy and the most popular of the four main boys. He's a nice guy with a cool demeanor. Is good with the guitar. Chiari has a crush on him, and he roots for her to succeed.
Jewelina is the queen and God of Jewel Land in Twinkle. She is the most powerful magician in Jewel Land and created the Jewelpets a long time ago from the positive traits of humans. She also created the Jewel Star crown and the Jewel Star Grand Prix. She was the one who sent Fealina to Earth, where she met the man who'd become the father of her children. Alma thinks Jewelina is responsible for Fealina's death and wants to take revenge against her.In Sunshine, she remains the supreme ruler of Jewel Land, with much more emphasis put on her maternal status towards the Jewelpets. She's fairly immature and can be over-dramatic, but takes any threat to Jewel Land quite seriously.In Kira Deco, Jewelina created the Jewelpets through the Mirror Ball. She likes to dance, doing the Go Go dance together with the Jewelpets. However after the Mirror Ball was destroyed and the Deco Stones were scattered all over the planet, she turned to stone due to sadness.In Happiness, Jewelina is the young ruler of Jewel Land and also the Headmaster of the Jewel Academy, who gave Ruby and her friends the Magical Jewel Box. She assigned Ruby to make friends and to open a Jewelpet Cafe right beside the cafeteria. She is also concern about the Red Moon incident and investigates on how to stop it.
Beauty Mark: Sunshine!Jewelina has one under the corner of her left eye and she indeed fancies herself a tragic person. The school maid has one in the same spot; it's a clue that they are the same person.
Big Bad: Sunshine, albeit only for the last four episodes.
Go Out with a Smile: Sunshine. She doesn't actually die (though she seems to for a moment), but she smiles fondly when the Jewelpets engulf her in light that snaps her out of the influence of Dark Magic.
Green and purple are rare colors, therefore fitting for a god. Additionally, green is known as a soothing color, which suits the very pondered Jewelina of Twinkle. In Kira Deco, her blue eyes stand for Heavenly Blue.
Jerkass Gods: Sunshine. She has a streak of irresponsible behaviour and can be downright childish and self-serving.
King of All Cosmos: Queen... Anyway, Sunshine and Kira Deco, her more fun-loving incarnations.
Legacy Character: Keeps name and functions, but her design, personality and voice actress change every season.
Life of the Party: Kira Deco. She's known to love dance parties. Whenever she speaks to the main cast, she begins with "WHAT'S UP PEOPLE, IS THERE A PARTYYYYYY?!", and creates Mood Whiplash in the process.
Loud of War: The Dark Queen's weakness is acute sounds. The extremely annoying sound of the fish paste flutes is what does her in.
Moldavite is the headmaster of the Magic Academy. In the first series, he's pretty much your average old man, and appears infrequently throughout the series.In Twinkle, he's very jolly, likes karaoke and to make orders through the magical catalogue. He's often scolded or punished by Halite. Despite his antics, his magical level is about the same level as Jewelina's. He's Rin's partner. During the Jewel Star Grand Prix, he's revealed to have several siblings, all of which strongly resemble him. The difference is in the color of the clothes and some mannerisms.
Ascended Extra: Has a more important role in Twinkle than in the first series.
Camp Straight: Pink Moldavite. How do we know he's straight? He chases a girl around in a dream.
Color-Coded Characters: The Moldavite we know is a more rounded character, while his siblings have only one facet to their personalities, hence the colorful robes.
Dirty Old Man: Twinkle. Most obviously, his obsession with Jolly and Merry, who, by the way, are dogs. Sexy dogs, but still dogs.
Halite is the homeroom teacher of Ruby's class in Jewel Land in the first series. She is an expert magician who teaches the Jewelpets how to use their magic. She's also reported to from the human world through a computer.In Twinkle, she's Akari and co.'s homeroom teacher. She sometimes scolds Moldavite due to his antics. Her Jewelpet assistants are Luna and Milky.
Ascended Extra: Has a more important role in Twinkle than in the first series.
Meaningful Name: Her name is based on the mineral halite, commonly known as rock salt.
Sulfur is one of the male teachers of the Magic Academy. In the first series he is portrayed as determined and brave. He is a supportive teacher to all the Jewelpets.In Twinkle, he's the scaredy cat of the Magic Academy and has a streak of bad luck. His other self, who's a charming and confident adult version of him, appears in some episodes, though the ways through which he appears vary from episode to episode. He's Tour's partner.
Art Evolution: In the first series, he has slightly darker, more disheveled hair, and looks different even compared to Twinkle Sulfur's older alter ego. Twinkle Sulfur looks generally slicker.
Ascended Extra: Has a more important role in Twinkle than in the first series.
Bishōnen: First series and his alternate self in Twinkle.
Ametrine and Trystine are minor charaters and the owners of Jewel Land's Magic Shop. They are identical twin cats with golden colored fur and wear purple Arabian-style clothing, cream colored capes and crowns. Their heterochromic eyes are arranged differently (Ametrine's left eye is purple while her right eye is red and Trystine's are reversed). They give the Jewel Pod and the Rare Rare Drops (a candy that allows Jewelpets to speak human language) to Ruby, in Twinkle. The twins have good knowledge of magic, but not to the extent of the teachers of the Magic Academy. Tametorin possesses a Jewel Pod, which is used to browse spells. The twins appear in episode 14 of Kira Deco as cameos.
Avenue is the waitress of the Strawberry Cafe. She is a pink rabbit wearing a pink waiter's outfit with strawberries. She is rarely seen in the series, and is not an important character. Avenue has one appearance in Twinkle and two appearances in Kira Deco.
Send in the Clones: Lots of her appear in episode 28 of Kira Deco, acting as Luna's advisors.
Voiced by: Mana Ashida
The daughter of the rulers of the Sweetsland Kingdom, Mana is celebrating her seventh birthday. Despite her high class upbringing, Mana wants to be a manga artist. She loves cake and dancing. She wields a crown that allows her to collect magic from the Sweetspets and use it.
Abdicate the Throne: It's implied she wants to do this in order to follow her dream of becoming a manga artist.
The young duke of the Sweetsland Kingdom, who wants the whole kingdom for himself. He wants to marry Mana in order to attain his goal, but she turns him down, spurring him into trying more violent measures.
Distressed Dude: He almost gets squashed by Gumimin, but Mana saves him just in time.
Easily Forgiven: Who cares that he threw an Eldritch Abomination into the castle, through a cannonball, endangering not only the princess, but several other lives in the process? Let's have him join the dance party!
The Sweetspets are magical pets named after sweets. They are usually present in Jewel Land during the holidays, performing their role to spread love and joy each Christmas. They live in a kingdom named Sweetsland, which is themed after sweets and desserts.
The Sweetspet of sakuramochi. She's a pink brown bear with leaf decorations on her head and a body made of sakuramochi (she also smells of it). In her debut in Sunshine, she is substituting Santa Claus in delivering gifts to the denizens of Jewel Land. She's a bit of an airhead, not knowing how to do her job until Ruby and her friends help her.In episode 18 of Kira Deco, Sakuran is visiting Jewel Town when her body suddenly turns into hard candy, destroying the teeth of anyone who tries to eat her. Ruby and co. try to help her regain her fluffy texture.She's a major character in Sweets Dance Princess and has an appearance in Happiness.
The Sweetspet of gummy candy, he's a fennec fox with gummies for ears and tail. He debuts in Sweets Dance Princess. The duke attempts to throw a cannonball at Sweetsland's castle in order to thwart Mana's party, and from it pops this young Sweetspet. Not knowing who he is, Ruby dubs him Park and becomes close to him. However, the duke is not through with his plans for Park.
Anti-Villain: Type IV. He's not malevolent at all, but is a pawn of the duke and his monstrous form is dangerous.
Destructive Saviour: The purpose he was created for is eating the decaying Candy Tower which threatens the city. However, he can't really control himself in his Super Mode and ends up destroying a significant part of the city.