- Accessory-Wearing Cartoon Animal: Each Jewelpet wears accessories, even the boys.
- All There in the Manual: It's easy enough to know what animal each Jewelpet is, but the specific breed (e.g. Persian, Welsh Corgi...) is never stated in-universe.
- This also applies to the jewels that they represent. With the exception of the first series, and the main cast in following ones, you have to guess their jewels from their names (or check the Internet), because they'll probably never state them.
- All Your Powers Combined: The finales of the first series, Sunshine and Kira Deco have all the Jewelpets combining their powers to defeat the great evil.
- Always Lawful Good: Jewelpets are this in the toys' universe. Also in Twinkle, as Jewelina created them from the good traits of mankind and to help them (leading to the implication that Diana came out with the potential for evil because she was man-made).
- Amazing Technicolor Wildlife: Less than you'd think. Most pets are their real life colours.
- Badass Adorable: Small, adorable animals who have defeated God herself.
- Badass Cape: Jewelpets get one called a Jewel Cloak when they become master magicians.
- Badass Crew: Just the team of six mascots already has some of the most powerful pets in the franchise.
- Bishonen Line: Magical Change. Even totally inept Jewelpets can cast super-powerful magic in their human forms.
- Bond Creatures: Jewelpets bond with humans to release their true power.
- Bunnies for Cuteness: Ruby, Luea, Luna, Io and the non-canon Lollip.
- Carnivore Confusion: Rabbit Jewelpets eat meat. Likewise, carnivorous species of Jewelpets can eat veggies because it's good for their health.
- Casting a Shadow: While Jewelpets usually deal in light-based magic, in some continuities there is the odd Jewelpet capable of casting Dark Magic. S/he is always evil.
- Color-Coded Wizardry: Depending on the eye color, each Jewelpet is assigned its respective magical attribute.
- Cool Down: In Sunshine, Jewelpets turn into giant versions of their Jewel Charms right after casting a spell. Whether they can move in this form or not seems to be Depending on the Writer and Rule of Funny.
- Creation Myth: Depends on the season. In the first series, a magician brought them to life using jewels; in Twinkle, Jewelina created them from the good traits of humanity; in Kira Deco, Jewelina created them using the Mirror Ball.
- Cute Kitten: Garnet, Sango, Alex, Tour, Kaiya, Lapis, Diana and Dian.
- Cute Witch: Cute animals who trade in magic.
- Dark Is Evil: If there's a Jewelpet villain, there's a very good chance it's going a Magical Black one. Dian and Diana in the first series, Diana in Twinkle, King in Sunshine (though he's largely inconsequential), Coal and Dian in Kira Deco, Luea in Lady.
- Dark Is Not Evil: Normally, Magical Black Jewelpets, who tend to have dark color schemes besides dark eyes, are just as good as any other Jewelpet.
- Demoted to Extra: The Jewelpets in general get this treatment in the OVA (yes, even protagonist/mascot Ruby - she has like 4 minutes of screentime). This is justified, because the OVA's plot revolves around Alma adapting to the human world, and Akari and friends aren't supposed to get involved with magic anymore.
- Dogs Are Dumb: Averted. Most canine Jewelpets show average (in human standards) intelligence. Then there's dogs like Sapphie, the resident genius, Yuku, the Jewelpet of Knowledge, and Prase, the Jewelpet of Studying.
- Elemental Powers: Refer to above. Only used in the toys; even then, averted for Magical Black Jewelpets.
- Familiar: All of the pets were created to accompany mages in training.
- Five-Bad Band: In the first series, Dian is the Big Bad, Diana is The Dragon, Lapis is the Evil Genius, King is the Dark Chick, and whatever Jewel Eight member Dian has summoned for the week is The Brute.
- Fingerless Hands: None of the Jewelpets have visible fingers, but they can still hold and write with pencils, without any magical aid, for example.
- Flying Broomstick: How they get around in the first series and the movie.
- Four Legs Good, Two Legs Better: Jewelpets really only go on four legs if they're in a rush. Angela is one of the few who prefer using four legs.
- Four-Philosophy Ensemble:
- From Twinkle to Happiness, Ruby is the optimist, Garnet is the cynic, Sapphie is the realist, Labra and Angela are apathetics, and Rosa is the conflicted.
- Four-Temperament Ensemble:
- Dian's group in the first series. Dian is sanguine, Diana is choleric, Lapis is melancholic and King is phlegmatic.
- The four main Jewelpets in Lady. Ruby is sanguine, Garnet is choleric, Sapphie is phlegmatic and Luea is melancholic. This is the exact configuration of their respective partners, too.
- In Magical Change it's Ruby as the sanguine, Labra as the choleric, Luna as the melancholic, and Larimar as the phlegmatic.
- Freudian Trio: Ruby-Garnet-Sapphie. Ruby is the Id; fun-loving, irresponsible, and pretty much lets herself be driven by her gut instincts, for better or for worse. Garnet is the Superego with some Id tendencies; she often chastises and mocks Ruby for her erratic behavior, despite the fact that she's also prone (just perhaps not as much) to let her emotions drive her actions. Sapphie is the Ego; she has a thoughtful and reasonable personality, and often comes up with the best solution to a problem.
- Fun Size: They're all fit to be carried in your arms without much hassle.
- Greek Chorus: In the first half of Kira Deco, several episodes are commented on by some minor Jewelpet character.
- Humanity Ensues: They can turn into humans in Magical Change.
- Immortality: Possibly. If a Jewelpet dies, it just goes back to being a Jewel Charm and can be revived with spells, without the Jewelpet losing his/her personality or memories in the process.
- Light 'em Up: All Jewelpets' magic is light-powered.
- Magical Eye: Their magic comes from their eyes, called Jewel Eyes.
- Magic Misfire: Happens rather frequently across several characters as the primary source of humour in the anime.
- Meaningful Name: They all represent a certain mineral, which they are named after and have for eyes. King is the exception.
- Mentor Mascot: In Lady, the pets are called Mentors (in English), and their job is to guide their human to become a proper Lady.
- Morphic Resonance: Their human forms in Magical Change, mostly having to do with their color schemes.
- Pint-Sized Powerhouse: All of the Jewelpets. Labra escalates this Up to Eleven!
- Power Floats: In Lady and Magical Change, the Jewelpets get around on floating balls.
- The Power of the Sun: In Sunshine, their magic seems to draw power from the sun, contrasting the cold theme that Dark Magic has in this season.
- Power Trio: Ruby, Garnet and Sapphie originally. Other trios were formed each season (Kaiya, Ryl and Amelie in Twinkle for example).
- Precious Puppy: Sapphie, Yuku, Topaz, Kohaku, Peridot, Milky, Nephrite, Chite, Prase, Kris, and King.
- Quirky Mini Boss Squad: The Jewel Eight from the first series.
- Really 700 Years Old: An argument between Milky and Luna in episode 10 of Twinkle implies that the Jewelpets can live to or are hundreds of years old.
- Red Is Heroic: There's a reason the class with the most Jewelpets is Magical Red. There's also a reason half of the main Jewelpets are Magical Red, whereas all the other classes have a single representative.
- Reptiles Are Abhorrent: There are no reptilian Jewelpets (not yet, anyway) because of this trope. Actually, out of over 40 Jewelpets, only 3 are non-mammals (Charotte, Rin, Aqua), probably because mammals are cuter.
- Ridiculously Cute Critter: All the Jewelpets, but Ruby steals the spotlight. Labra stands out as well, for being a baby.
- Rock Theme Naming: Every pet is named after a type of mineral and they have said mineral as their eyes. King, of onyx, is the exception.
- Satellite Character: The Jewelpets in the first series and Twinkle are largely driven by wanting to help their human partners become better people. Sure, they have distinct personalities, but they generally don't have dreams or things they want for themselves. Then Sunshine came along.
- Sleep-Mode Size: The function of their Jewel Charm forms in the first series.
- Sphere Factor: In Lady and Magical Change, the Jewelpets get around on floating balls.
- Talking Animal: Most of them speak perfectly fine, but depending on the season, a few Jewelpets might be mute or have some speech impediment, either for drama or comedy or both.
- Tareme Eyes: The majority of the cast, with a few exceptions, usually feline.
- Tertiary Sexual Characteristics: Female Jewelpets (and Sweetspets) have pronounced eyelashes, while males do not.
- Third-Person Person: Several of the more childish Jewelpets, such as Ruby and Labra, refer to themselves in this way.
- Three Plus Two: While the mascots have ballooned to six, the ones to get the most focus and action are still the original trio of Ruby, Garnet and Sapphie.
- Subverted in the last battle of Sunshine, where Garnet and Sapphie are soundly defeated and Labra and Angela fill in for them.
- Averted in Magical Change, where Garnet and Sapphie have been Demoted to Extra and the mascot roles are filled by Larimar, Luna and Labra. And sometimes Luea, making it a case of Four Plus One with different characters for this season.
- To Be a Master: Most of the franchise is about training the Jewelpets so they become full-fledged magicians.
- True Blue Femininity: Magical Blue has far more females than males (9 to 3 to be more specific), whereas the rest of the eye classes are more or less even in their gender ratio (males outnumber females by 1 in Green and Black, while Red is even if the non-canon Lollip is excluded).
- Vague Age: Jewelpets have no determined age. Because they have human-like personalities we can deduce that their maturity is that of teenagers/young adults (14-24 years). The only Jewelpet that subverts this trope is Labra since she is always written as a baby.
- Word of God even stated that they can't pinpoint their exact age.
- Vicariously Ambitious:
- In Twinkle, Jewelpets have to find a human partner so they can attend the Magic Academy and hopefully get into the Jewel Star Grand Prix at the end of the year. They're very serious about this, but the title of Jewel Star and the right to the fulfilment of three wishes is reserved only for the human.
- In Lady, Jewelpets are known as Mentors and dedicate themselves to guiding their chosen Petit Ladies through their studies to become proper ladies, but they don't really share in the spoils when the Petit Ladies graduate to become higher Ladies or even Lady Jewel. Though it's implied that being a Mentor is the most prestigious job for a Jewelpet, so there's that.
The Sweetspets are magical pets named after sweets. They are usually present in Jewel Land during the holidays, performing their role to spread love and joy each Christmas. They live in a kingdom named Sweetsland, which is themed after sweets and desserts.
All Sweetspets have these tropes in common:
- Accessory-Wearing Cartoon Animal: Like Jewelpets, they wear accessories.
- Amazing Technicolor Wildlife: Some of them come in impossible colors; Sakuran is a pink bear, for example.
- Ban on Magic: They refuse to use magic to make sweets in the movie.
- Body Horror: Averted. No, it's not horrible that they can rip off their limbs and feed them to someone.
- Cute Witch: Adorable, mostly female animals who can use magic for usually harmless purposes.
- Edible Theme Naming: All Sweetspets are named after the food they represent.
- Fingerless Hands: Like the Jewelpets, they're assumed to have fingers which can't be seen from their designs.
- Fun Size: They're the same size as the Jewelpets, which is tiny.
- Healing Factor: Their lost body parts regenerate after a short while.
- Meaningful Name: Their bodies are made out of the food they're named after.
- One-Shot Character: In the anime they don't show up more than once a season. And then the focus is disproportionately on Sakuran.
- Power Trio: Sakuran, Eclan and Macaronia form one in the movie.
- Ridiculously Cute Critter: They're tiny and uniformly adorable animals.
- Supreme Chef: The Sweetspets are awesome cooks, as seen with the feast in Sunshine, the offerings they make to the heavens in Kira Deco, and their huge cake for Princess Mana's birthday in the movie.
- Tastes Like Friendship: Their preferred way of making friends is sharing parts of themselves with others.
Voiced by: Rina HidakaThe Sweetspet of sakuramochi. She's a pink brown bear with leaf decorations on her head and a body made of sakuramochi. In her debut in Sunshine, she is substituting Santa Claus in delivering gifts to the denizens of Jewel Land. She's a bit of an airhead, not knowing how to do her job until Ruby and her friends help her.In episode 18 of Kira Deco, Sakuran is visiting Jewel Town when her body suddenly turns into hard candy, destroying the teeth of anyone who tries to eat her. Ruby and co. try to help her regain her fluffy texture.She's a major character in Sweets Dance Princess and has an appearance in Happiness.
- Axe Before Entering: She destroys doors with her mallet to barge into people's houses to deliver presents in Sunshine.
- Beary Friendly: She's based on the brown bear.
- Chrome Champion: For the duration of episode 18 of Kira Deco.
- Drop the Hammer: How she enters houses to do her job as Santa, until Ruby yells at her to stop.
- How Do I Santa Claus: She has no real clue of how to perform her job as Santa Claus in Sunshine.
- The Leader: De facto leader of the Sweetspets.
- One-Shot Character: Sunshine, Kira Deco and Happiness.
- Power Trio: With Rosa and Sango in Happiness.
- Subbing for Santa: Sunshine.
- Super Toughness: When she turns into hard candy in Kira Deco. She manages to deflect a meteor just by getting in its way.
Gumimin / Park
Voiced by: Yumiko KobayashiThe Sweetspet of gummy candy, he's a fennec fox with gummies for ears and tail. He debuts in Sweets Dance Princess. The duke attempts to throw a cannonball at Sweetsland's castle in order to thwart Mana's party, and from it pops this young Sweetspet. Not knowing who he is, Ruby dubs him Park and becomes close to him. However, the duke is not through with his plans for Park.
- Anti-Villain: Type IV. He's not malevolent at all, but is a pawn of the duke and his monstrous form is dangerous, though not evil.
- Attack of the 50-Foot Whatever: He becomes an Eldritch Abomination when his memories are restored and starts rampaging in Sweetsland.
- Beware the Silly Ones: He's this cute and childish pet who's always asking for food... and can turn into a giant monster who can either save or destroy Sweetsland.
- Big Eater: Eats Mana's giant cake and the dish whole.
- Cheerful Child: Park seems to be a child judging from his mannerisms and size, and he's fun-loving.
- Destructive Saviour: The purpose he was created for is eating the decaying Candy Tower which threatens the city. However, he can't really control himself in his Super Mode and ends up destroying a significant part of the city.
- Dumb Blonde: Has light yellow fur and is on the slow-witted side.
- Eldritch Abomination: He turns into one in the last part of the movie, but reverts back to his original form knowing who he really is.
- Extreme Omnivore: He eats the metal dish carrying Mana's cake.
- Face–Monster Turn: Park starts out as a cute, harmless Sweetspet and later turns into a destructive monster. And then back again.
- Genki Boy: Park is cheerful and energetic most of the time.
- Heroic Sacrifice: Saving Sweetsland from the erupting mountain entails sacrificing himself. Ruby stops him and comes up with another plan.
- Identity Amnesia: Park has no idea at all of who he really is. His name is thought up by Ruby since he doesn't know his own. He remembers (big time) when he takes a bite of the Candy Tower.
- Living MacGuffin: He's this to the duke since he's a critical part of his plans.
- Non-Malicious Monster: His monster form means no harm to people; in fact, he's meant to save people by eating the decaying Candy Tower.
- One-Winged Angel: Transforms from a cute critter into a huge, sharp-toothed monster in the movie's climax.
- Power Gives You Wings: He grows wings when he willingly goes to sacrifice himself.
- Power Up Full Color Change: His monstrous mode turns him from light yellow to red.
- Red Eyes, Take Warning: Zig-zagged. He's a nice, cute Sweetspet normally, but as the terrifying monster he can turn into...
- The Reveal: Being the legendary Sweetspet.
- Tragic Monster: You follow this innocent, cheerful kid in his lighthearted adventure with Ruby and co., so it's simply terrible when he turns into a mindless, all-consuming monster.
Voiced by: Chiwa SaitoThe Sweetspet of eclair, she is a yellow Rex rabbit with eclair ears.
- Alpha Bitch: She loves to put down the Jewelpets in the movie.
- Bunnies for Cuteness: She's based on the Rex rabbit.
- Fantastic Racism: In the movie, she dislikes Jewelpets and talks derisively about them, but character development has her get over it by the end of the movie.
- Jerk with a Heart of Gold: In the movie.
- One-Shot Character: Sunshine.
Voiced by: Miyu MatsukiThe Sweetspet of macaron, she is a pink, long-earred Holland lop with a macaron-like tail.
- Bunnies for Cuteness: She's based on Holland lops.
- Nice Hat: She has a macaron hat with a cherry on top.
- One-Shot Character: Sunshine and Kira Deco.
Voiced by: Asuka OgameThe Sweetspet of melon bread, she is a yellow poodle with melon bread ears.
Voiced by: Saki FujitaThe Sweetspet of donuts, he is a brown hamster with donut-like ears and tail.
- One-Shot Character: Sunshine and Kira Deco.
Voiced by: Megumi MukaiThe Sweetspet of honey waffles, she is a yellow flying squirrel with waffle-like flaps on her arms and a waffle hat.
- Nice Hat: She has a waffle hat.
- One-Shot Character: Sunshine and Kira Deco.
- Technicolor Eyes: Has yellow eyes as the Sweetspet of honey waffles.
Voiced by: Mana MatsufujiThe Sweetspet of pudding, she is a yellow and green common squirrel monkey with a pudding-like head.
- Everything's Better with Monkeys: She's based on squirrel monkeys.
- One-Shot Character: Sunshine and Kira Deco.
Maco, Kaco, Roco and Coron
Voiced by: MAKO (Maco), Asuka Ogame (Kaco), Marie Miyake (Roco), Saki Fujita (Coron)The Sweetspets of macarons, they're a group of quadruplet Roborovski hamsters with macaron ears. They work for the Duke in Sweets Dance Princess.
- Gender-Equal Ensemble: Maco and Roco are female, while Kaco and Coron are male.
- Harmless Villain: In the movie, where they work for the Duke. They're so incompetent that they can't do a thing to the heroes.
- Hoist by His Own Petard: Their attempts at recovering Gumimin in the movie tend to backfire.
- One-Shot Character: Sunshine and Kira Deco.
- Why Did It Have to Be Snakes?: One of them is afraid of heights in the movie.