The studio that managed to finally destroy the long-held perception that
all feature film animation is Disney.
Dreamworks Animation's story begins with Jeffrey Katzenberg – one of the architects of the
Disney Renaissance – getting fired from Disney
note As to exactly why he was fired... it was well known that he and Disney's then-CEO Michael Eisner did NOT get along; also, it's generally accepted that Katzenberg was the one who authorized the marketing team for Aladdin to violate Robin Williams's contract, a move which hurt Disney in industry circles, and co-founding
Dream Works with Steven Spielberg and David Geffen. Katzenberg used his portion of the studio to create a new animation subsidiary, merging with animation studio and partner Pacific Data Images (PDI). After Spielberg's
Amblin Animation shut down, most of its animators moved to Dreamworks.
Katzenberg's ultimate goal was to compete directly with his old bosses on their home turf: feature animation. To that end, DWA came roaring out of the gate in 1998 with
The Prince Of Egypt, an animated epic telling the story of Moses and the Exodus – similar to but distinct from Cecil B DeMille's
The Ten Commandments. A fine article about the environment in which
Prince was made can be read
here
.
Prince performed extremely well at the box office, though still below Disney's films from that decade. The same year, DWA released the
All-CGI Cartoon Antz, a blatant
Follow the Leader of Pixar's
A Bug's Life – although
Antz actually premiered first. More on that film and its repercussions further down this page.
In addition to its in-house films, DWA also benefited from a partnership with
Aardman Animation, with Nick Park creating well-received stop-motion films like
Chicken Run and
The Curse of the Were-Rabbit.
Although
Prince of Egypt had been a success, DWA's follow-up traditionally-animated films met with diminishing returns.
The Road to El Dorado failed to recoup its budget (to date the
only DWA film not to do so), and although
Spirit Stallion Of The Cimarron &
Sinbad Legend Of The Seven Seas both turned profits, they suffered from poor critical reviews in part because of typical North American
All Animation Is Disney prejudice – as well as their returns looking absolutely pathetic on the heels of
Shrek. 2003's
Sinbad in particular only made back its budget upon international release and performed poorly enough with critics to cause DWA to stop traditional animation completely.
note Incidentally, Sinbad isn't completely to blame here. 2D animation in general was going the way of the dodo at this point. Disney themselves had had a string of mediocre to bad 2D films and – combined with America's increasing acceptance of and preference for CGI due to Pixar's efforts – shuttered their 2D feature animation operations less than a year after DWA did (Disney would restart traditional animation in 2009). Fox – which also tried to compete with Disney in the 90's, took a financial bath with Don Bluth's Titan A.E. in 2000 and shut down their animation studio as a result. Warner Bros, meanwhile, faced Troubled Production after Troubled Production and flop after flop; they stopped their forays into feature animation at the same time DWA & Disney went all-CGI and now only produce work for television (of their films, only The Iron Giant was Vindicated by Cable).Computer animation was another story entirely.
Antz proved a surprisingly big hit, and eventually showed DWA the path they would take to success. The premier of
Shrek in 2001 changed the animation game completely. Using Katzenberg's penchant for
rampant celebrity casting and modelling the characters from their movies
after the actors voicing them to the max, this film finally put DWA on the map as a legitimate competitor in the feature film market, permanently opening the door
Disney largely held shut for decades. It's a fact made undeniable with this film winning the first
Academy Award for Best Feature Animated Film.
Post-
Shrek 2, however, DWA hit something of a
Dork Age – an impressive feat for a studio less than a decade old. In addition to the increasingly blatant
Stunt Casting, their films became notorious for being simply conduits for pop-culture references and toilet humor (and predictable plots). With the notable exception of 2006's
Over the Hedge, nearly every film DWA put out in the middle of the 2000's was savaged by critics – though they still performed well at the box office (usually beating contemporary Disney CGI films).
Shark Tale holds the distinction of being the worst-reviewed Dreamworks animated film.
Madagascar still failed (although it did marginally better) with critics and, though it made a healthy enough profit to spawn two sequels, did not have as much financial success as the first two
Shrek films. The studio arguably hit its
nadir in 2007 with
Shrek the Third and
Bee Movie disappointing at least critically, and Aardman breaking away from Dreamworks after the release of
Flushed Away.
Beginning in 2008 however, the studio
grew its beard with a new crop of films arising with an greater focus on story, characters, and quality. So far, this new direction has been paying off handsomely in the box office worldwide. For instance, not only was the classic
Kung Fu Panda released, but
Madagascar Escape 2 Africa marked the transition as that franchise moved from a hastily pre-emptive strike against
Disney's
The Wild to become a gradually improving series with its own voice.
Originally rivals with
Disney, currently rivals with
Pixar. Disney alum Jeffrey Katzenberg has, of 2009, produced more animated films in his studio alone than
Walt Disney did when he was alive! While the quality of the films have been more inconsistent than Disney, the best of the bunch manage to reach for Disney and Pixar quality (with
How to Train Your Dragon sharing a director team with
Lilo & Stitch). In fact, in 2011, DWA
exceeded them in critical reception with
Kung Fu Panda 2 (RT 81%) and
Puss in Boots (RT 84%) considered far and away superior films to Pixar's
Cars 2 (RT 39%) and both were nominated for the Best Animated Feature Oscar while the Pixar film was shut out. Furthermore,
KFP 2 outgrossed
Cars 2 in the box office worldwide. In short, Katzenberg's dream has come true.
To bolster the company's revenues with meat and potatoes stuff, DWA has acquired Classic Media, the copyright holder to various animation properties including
Jay Ward's library like
Rocky and Bullwinkle,
Filmation's original series, most of the old
Famous Studios/Paramount characters including the properties acquired by
Harvey Comics like
Casper the Friendly Ghost with their original ones like
Richie Rich, the
Rankin/Bass christmas specials and many others.
On the business side, the company's distribution contract with Paramount was not renewed at the end of 2012 as that company's getting back into animation itself after the success of
Rango while DWA will be going to
20th Century Fox as its distributor from 2013 on, which will mean a balancing act with
Blue Sky Studios' own animated films. Considering that DA has planned 12 films in four years, that will be a quite a scheduling challenge. Even moreso due to how they laid off 25% of their worldwide staff at the end of 2012 after
Rise Of The Guardians failed to do well, and they are even planning more lay-offs into 2013.
However,
The Croods is off to a good start at the box office (as well as decent critical reception), and the studio's animation adventures continue...
List of subsidiaries and acquired franchises owned by Dreamworks Animation:
- PDI
- Oriental Dreamworks (45%)
- Dreamworks Classics
- Troll Dolls (Except in Scandanavia)
Dreamworks' filmography:
Television work
Live Action work (Through PDI; either prior or after merging):
Tropes for Dreamworks Animation:
- All Animation Is Disney: All non-Pixar CGI is credited to these guys under this trope.
- And sometimes Dreamworks CGI animation is even falsely credited to Pixar, or Dreamworks' traditional animation is mistaken for Disney.
- Amplified Animal Aptitude
- Arch-Competitor: Pixar Animation Studios.
- Balloonacy: How that kid in the logo gets to the moon.
- Be Yourself: Often very important in pushing the main characters before the climax.
- Dance Party Ending: Popularized it in animated films.
- Disneyesque: All their hand-drawn animated films.
- Dreamworks Face: Trope Namer and Codifier.
- Early Installment Weirdness: The Prince of Egypt, The Road to El Dorado or Spirit: Stallion of the Cimarron — if nothing else, for being cel animated instead of CGI.
- Follow the Leader: Earlier on in their history, before they decided to go in a "light fantasy" direction to counter Pixar's more "epic" films, they were notorious for copying the template of whatever Pixar film was being developed at the same time. Examples include Antz vs. A Bug's Life and Shark Tale vs. Finding Nemo.
- Genre Shift: While of course not uncommon for a film studio, it's just a bit jarring to go from serious adaptations of biblical text to parody comedies just within the first three years. And it's also having another Genre Shift in combining "heavy" and "light" elements more effectively with Kung Fu Panda and How to Train Your Dragon, creating the company's next foundation franchises to replace the Shrek series.
- Getting Crap Past the Radar
- Ink Suit Actor: Among the most notorious examples.
- Logo Joke: Mostly involving the fishing boy in the moon.
- In Shrek, the S's in the logo grow Shrek ears.
- In Shark Tale, the worm the fishing boy casts into the sea below screams comically, and the camera follows it into the water where the setting is established.
- In Bee Movie, Barry stings the fishing boy, causing the poor kid to fall of the moon. Barry then reclines on the moon.
- In Kung Fu Panda it was a nondescript martial artist.
- In Monsters vs. Aliens the kid gets kidnapped by a flying saucer, while the whole scene is in greyscale.
- In Madagascar: Escape to Africa the penguins attack the fishing boy.
- In How to Train Your Dragon Night Fury can be seen flying.
- In Rise Of The Guardians, Jack Frost lands on it instead of the usual fishing boy.
- In The Croods, the logo is seemingly a cave painting... until it is revealed that it's actually moss dirt being blown away. The logo itself isn't the moss dirt, but rather the "space" around it.
- Medium Blending: With Rough Draft Studios on The Simpsons.
- Parental Bonus: A trademark of theirs.
- Stunt Casting: A side effect of having more celebrity actors than important characters.
- Trailers Always Lie: This seems to be their modus operandi since Kung Fu Panda. The movies tend to have more substance compared to the trailers.
- Trailers Always Spoil: An egregious case as it looks like DWA won't stop having big spoilers in their movies like the trailers for Mega Mind.
- Troperrific: It's no secret that the folks up at the studio are very Genre Savvy, and they seem to have gotten a better hang around using well-ingrained story tropes- star examples include Shrek (a Take That to Disney as well as an Affectionate Parody of fairy tales), Kung Fu Panda (a send-up of the Unlikely Hero and Wuxia), How to Train Your Dragon (fantasy Coming of Age Story with dragons), and Mega Mind (an Affectionate Parody of Superman and the superhero genre as a whole).