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Advertising: It's Thinking

After the marketing failure of the Sega Saturn in America, Sega decided that they should go with a different approach to advertising. It's Thinking is an American ad campaign for the Sega Dreamcast which focused around video game characters and their lives inside of the console. They included events such as Sonic being a DJ, football players hanging out at a Mexican restaurant, B.D. Joe being scolded by Selene Strike for his reckless driving, and more. The ad campaign ran from 1999 to 2000.


This ad campaign provides examples of the following:

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