Blood Knight: During his stage, almost every word he utters is either a hilarious joke or about how much he loves the fact they're stuck in a Decepticon prison.
Big Good: Preceding Optimus Prime, though he's not quite as competent. He also subverts it by using morally questionable tactics.
Composite Character: He has the name of Zeta Prime, but is more or less Sentinel Prime in that he precedes Optimus Prime. Transformers Exodus makes it worse by calling him just that.
Leader of the Decepticons, aimed at conquering Cybertron and doing what he views is returning the planet to its golden age. He's clearly out of his mind, stating that no cost is too high and he feels that anything that doesn't at least stay out of his way must die.
Bad Boss: To the regular Decepticon soldiers, if they dare protest. If the named officers complain or try to suggest a less suicidal alternative, though, he'll tell them to shut up.
"Unacceptable! They should be victorious, or dead!"
Berserk Button: Tell his plan is nuts. Best case, you get off with a warning. Worst case, you get shot.
Determinator: Protest as to the otherwise absolutely suicidal nature of the current mission, he will roar for the course to be stayed. Even if it means ramming a frigate right into a space station, while he's on the bridge.
Deadpan Snarker: Breakdown seems to have a particular gift for bringing it out of him.
Megatron: "Into the tunnels, Decepticons, and try not to be crushed by the trains."
Utopia Justifies the Means: Views his victory as the start of a grand new age. Anybody that doesn't follow him thinks otherwise.
Villainous Valor: One of the main reason the Decepticons are loyal to him despite being a Bad Boss, he's not afraid to do anything he'd order them to do himself, probably part of why his men running from a fight ticks him off so much.
Bad Boss: In Transformers Fall Of Cybertron, he gets a brief time to rule the Decepticons and proves to be an even bigger jerk to his troops than Megatron.
Pride: More or less echoed in ever scene he has. He thinks so highly of himself that he wants to overthrow Megatron simply because he hates having to work for someone else.
Only Sane Man: He's really the only Decepticon seen who isn't bloodthirsty or fanatical, and by the sound of things would prefer some scientific study of Cybertron's literal underworld.
The Starscream: According to his Hall of Fame profile, he dreams of ruling Cybertron himself after reformatting everyone on the planet to a new form of existence. In Transformers Exodus, Megatron even suspects that one day, Shockwave will turn on him.