She got her start after working with Los Angeles record label ARK Music Factory, which wrote and produce music for clients for a multi-thousand dollar fee, who wrote the song Friday as well as produce the music video. The song became a huge, if highly controversial, viral hit, becoming the number 1 video on YouTube in 2011. She and her mother eventually sued ARK over the copyright to the song and the video has since moved to her own youtube channel. She has since continued to release new music, generally under her indie label RB Records. She released her debut EP RE/BL in 2017.
In 2012, she signed with the Maker Studios YouTube network. In addition to promoting her music and covers of other artists, her channel features blogs and question-and-answer videos. Her channel has over 1.4 million subscribers as of 2019.
Rebecca Black provides examples of:
- Action Girl: In Death Battle.
- Adorkable: Most people would be surprised at how sweet she is, along with her Deadpan Snarker personality.
- Artistic License Music: In "My Moment", there are a bass player and guitarist visible. Neither instrument is heard in the song.
- Biting-the-Hand Humor: Rebecca Black has made numerous videos making fun of "Friday" and seems to be trying to make up for her participation in it.
- Then again, she put it back on her YouTube channel. On a Friday.
- The Cameo: In Katy Perry's Last Friday Night As Herself in a brown wig.
- Continuity Nod: Her song Saturday is full of references to her previous singles (mostly Friday and Sing It).
- Cute, but Cacophonic: When Autotune is involved.
- Deadpan Snarker: How she gets by when it comes to all the mockery and internet infamy.
- Determinator: As detailed in the quote under Turn the Other Cheek.
- Genki Girl
- Hidden Depths: Her reasons for recording an acoustic version of "Friday".
- Humble Beginnings: In the span of two months, she went from Vanity Publishing Justin Bieber cash-in to wealthy songstress with a very distinct persona.
- Little Miss Snarker: Girl's got a quick wit, as seen in her behind the scene videos.
- Rhymes on a Dime: Averted in Friday. Even though it's a pop song, the lyrics don't rhyme at all, unusually enough.
- Shout-Out: The Saturday video features a party scene with a girl that looks similar to Miley Cyrus twerking in front of David Dayes.
- Spoiled Sweet: Her parents have gone on record saying that they dropped thousands on a whim for ARK Music Factory's production of Friday. Regardless of the connotations that might bring, Rebecca seems like a very sweet and intelligent girl.
- Stealth Parody: "Prom Night", an autotuned, low-production-valued song with similarly repetitive lyrics and similar ill-fitting rap, was passed off as a Rebecca Black song for a while.
- Take That!: Her song My Moment.
- Turn the Other Cheek: Rebecca and her friend (the girl in pink) seem to be really classy about being the laughingstock of the Internet. She and her friend have been taking the comments in stride and seem to be really level-headed."I decided not to give the haters the satisfaction that they got me so bad I gave up."—Rebecca Black, on turning down ARK's offering to take her video down.
- Underage Casting: She was just fourteen, but the song Friday implies that she and her friends are of driving age. Lampshaded by Black herself — see Who Writes This Crap?!.
- Who Writes This Crap?!: In one video, Rebecca Black pokes fun at the fact that there is a 13-year-old driving a car in the "Friday" music video.
- Several other parodies have touched upon this too, usually resulting in Black's car crashing violently or being driven off a cliff. See "Brock's Dub", the most popular of these.