The Ace: Very possibly the strongest winner the show's ever had in any season, celebrity or otherwise. At least as far as the other celebrity seasons go, the only one in a similar league was John Rich.
Flawless Victory: She didn't make any mistakes nor have anything go wrong for her during the season. Not one thing.note (Well, technically she made a little less money overall than Geraldo, but he managed three fundraising tasks {including the finale} whereas Leeza only had one, the finale itself)
Loved by All: A couple of the other candidates felt that Geraldo deserved to win over her, but not one of them had even the most minute criticism of her personality when Trump polled them during the live finale. They weren't nearly so nice about Geraldo.
Worthy Rival: At the very least, Geraldo admitted that she'd be a tough opponent to defeat in the finale.
Geraldo Rivera
Eagleland: Gave an absurdly over-patriotic speech during the boat trip, which played something of a part in the team losing (though paled in comparison to the Hooters mess).
It's All About Me: Often insisted on putting himself in the middle of whatever he was supposed to be advertising. This played a major part in his loss in the finale, as the Universal executives thought he was promoting himself more than the Universal Studios Orlando resort.
Jerkass: He wasn't even the nastiest person from this particular season, let alone the show overall. That said he could be quite jerkish at times, especially to Kevin during the second task.
Mr. Fanservice: At least, he considered himself to be this, putting a shirtless photograph of himself in the team's Cosmopolitan spread. Whether or not anyone wanted to see that is a different matter, though to be fair he was in pretty good shape considering his age.
Pet the Dog: Not that he was really that nasty overall, but in spite of the rivalry between them, he had no problem letting Ian keep the money he'd earned in the second fundraising task.
Worthy Rival: Leeza, Vivica and Ian all considered him to be this. However, most of the other candidates thought he was a blowhard who had only gotten as far as he had because of his fundraising resources.
Vivica A. Fox
Arch-Enemy: Initially with Kate, though her eventual rivalry with Kenya turned out to be ten times nastier, and eventually culminated in the infamous phone incident.
Graceful Loser: Admitted that she couldn't compete with Leeza or Geraldo in fundraising resources, and that they more deserved to be in the final than she did.
My God, What Have I Done?: Admitted that in retrospect, Kate didn't deserve to be treated the way she was for most of the season.
Team Mom: Quite often proved to be this to the women's team, which could be quite bitterly divided even when they were winning.
True Companions: With Geraldo, after they ended up together on the same team. Despite constantly losing, they did usually work together very well.
Brandi Glanville
Arch-Enemy: Kenya, although their dispute really pre-dated their time on this show.
Honor Before Reason: She could have saved herself (at least temporarily, since she'd never realistically have made the final) by blaming Johnny for the team's failure in the last task, but she refused to do so, resulting in Trump firing her too.
The Load: She tended to be this on tasks that didn't involve either fundraising or something she was personally interested in, but it was really pronounced in the finale, where she seemed more interested in enjoying the theme park than actually helping Leeza.
Johnny Damon
The Load: Mostly averted while he was actually taking part in the season, but like Brandi he seemed more interested in having fun during the finale than helping Leeza to win.
Mr. Fanservice: A much more successful example of this trope than Geraldo, as he incorporated some quite revealing shots of himself (with his wife, too) into the Week 4 task.
Chronic Backstabbing Disorder: Tried to throw Brandi under the bus big-style during the last regular task, only to be fired himself first. Not that it saved Brandi (or Johnny) for long, though.
The Rival: With Geraldo, though it was a much more friendly sort of rivalry than the one between Geraldo and Kevin, or the various disputes among the women.
Kenya Moore
Epic Fail: Her bread advert was even named as the show's all-time #4 biggest example of this during a Clip Show later in the season.
The Friend Nobody Likes: By the end of her time on the show she had manage to alienate just about everybody on both teams. The person who seemed the most tolerant of her was Geraldo, because he only thought she was too disruptive to work with rather than outright hating her.
I Resemble That Remark!: One of her most common ways of attacking people, even in response to minor criticisms, was to say "Well, at least I never brought up the fact that (incredibly nasty and damaging revelation about the other candidate)!"
Karma Houdini: Zig-zagged in her final episode, when it seemed strongly likely that she had stolen Vivica's phone and used it to post defamatory messages to her Twitter account, but Trump decided that he could not fire her for it due to a lack of any actual evidence that she was the culprit. Not that it helped much in the long run — he quickly fired her anyway for producing a horrible advertising campaign and generally being a bitch.
What Were You Thinking?: The reaction of Trump, the marketing executives and even team-mates Vivica and Geraldo to the fact that she chose to advertise bread products with a poster featuring a toddler reaching for a woman's ass.
Kate Gosselin
Arch-Enemy: It was never exactly clear why, but Vivica absolutely hated her and tried to get her fired at every opportunity. That all changed when Kenya ended up on their team, with Vivica realizing just how uncalled for her behavior toward Kate had been in comparison, and being genuinely upset when she was fired.
The Generic Girl: Surprisingly enough considering her storied past, she mostly just fell into the background, even when she won as project manager on the second task. Trump gave this as one of his main reasons for firing her.
Sig Hansen
Sir Swears-a-Lot: Whereas most of the other candidates who dropped Cluster F Bombs did so during major arguments, Sig did it seemingly just out of habit.
Wrong Genre Savvy: Had he been putting on an event for the salty seadogs he works with on a day-to-day basis, his decision to hire Hooters girls to run their events would likely have gone down a treat. Instead, it completely bombed and got him fired.
Lorenzo Lamas
Taking the Bullet: Refused to bring two people back to the boardroom, and told Trump to fire him. Trump himself didn't think that Lorenzo had been a particularly bad manager, but really had no choice but to fire him seeing as the executives absolutely hated his advert. But the fact that Lorenzo would probably have been the one eliminated in the Neat Cloud task had Kevin Jonas brought him back into the final boardroom instead of Ian Ziering in an ill-fated attempt to get Geraldo Rivera fired might have also played a role in Lorenzo being fired this time.
Shawn Johnson
Bystander Syndrome: Kept taking a backseat on the tasks well beyond the point where anyone might consider it a reasonable strategy, which resulted in her being fired.
Terrell Owens
Achilles' Heel: Clearly didn't have access to many fundraising resources, considering he brought in the least on his team in the first and fifth tasks. It didn't matter the first time since his team won, but it got him fired the second time.
Oh, Crap!: The look on his face after Gilbert's less-than-tasteful remarks in the third task's presentation. It was obvious that he knew the team had just lost, and that very possibly he'd get the chop along with Gilbert (though he ultimately didn't).
Taking the Bullet: After being on the losing side of a fundraising task, he openly admitted that he brought in the least and should be fired.
Jamie Anderson
Dude, Where's My Respect?: In the first task she came up with a pie recipe that earned a bonus prize and prevented the women from getting completely obliterated by the men. They still lost, but Trump specifically identified Jamie as one of two people (along with top earner Leeza) who was probably safe. Keshia brought her back anyway and tried to deny that she had anything to do with the recipe, much to the disbelief of Trump and his advisers.
Wrong Genre Savvy: Thought that it didn't matter if she screwed up her boardroom choices, because Trump would still fire whoever was responsible for the loss. However, that's how Gordon Ramsay operates on Hell's Kitchen, not Trump in this series.
Crosses the Line Twice: Presumably this is what he thought he was doing when he screamed out "A WOMAN HAD SEX WITH ME! TWICE!" during the team's presentation in the third task. In actuality, it instantly caused the team to lose, and got Gilbert fired.invoked
Kavorka Man: Lampshaded during the aforementioned presentation. Unfortunately, the executives failed to see the humor in the situation.
No Indoor Voice: One of his defining characteristics. It worked well during the advert the men made in the second week, but much less well the following task.
Arch-Enemy: An initially short-lived example with Geraldo, as they argued a lot in the first two tasks, and Kevin got fired after trying to manipulate Trump into firing Geraldo. When Kevin came back as part of Leeza's team in the finale however, it became obvious that his grudge hadn't died down at all.
Small Role, Big Impact: Despite only taking part in the first two tasks and then the final, he had a big part in the men's win in the first week, and then single-handedly did a lot of the team's work in the finale due to Johnny and Brandi goofing off.
Tragic Mistake: Between the first task and his work for Leeza in the final, it's obvious that he could have been a real competitor this season, but screwed himself over by trying to get Geraldo fired and bringing Ian back as an advocate.
Keshia Knight Pulliam
Genre Blind: As Piers pointed out, she clearly wasn't that familiar with the show, otherwise she wouldn't have volunteered to lead the first task, which always requires huge fundraising resources.
The Scapegoat: Kenya and Trump both blamed her for the loss for not calling Bill Cosby, even though the two are apparently not on good terms and haven't been for a long time. That said, Keshia did have to carry her share of the blame, considering she brought in next to nothing.
