YMMV: Love Live!

  • Adaptation Displacement: Most people (especially in the west) don't know that the franchise originated from a series of music videos.
  • Alternate Character Interpretation: Eli. Did she upload the groups first concert to the net because she wanted them to be seen as foolish, or did she really believe that the group was good and could save the school?
  • Americans Hate Tingle: Kotori is very popular in Japan, where her unconditional support for Honoka is appreciated and her voice is considered cute. Most Western fans, however, think she just lacks the backbone to say "no" to Honoka, find her voice annoying, and generally view her as lacking in personality compared to the other characters.
  • Awesome Music: ''Start:Dash!!'' and ''No Brand Girl''.
    • ''Snow Halation'' is definitely one of the best songs in the entire Love Live discography, especially when coupled with an amazing performance. Just as the one at the end of the 9th episode, in the anime's second season for Love Live's final preliminary stage.
  • Broken Base:
    • Over the anime's penultimate episode. Opinions are heavily split about Honoka's reactions to what happened in said episode, whether or not the actions taken by the rest of the group were justified, and some complained about how much more drama the episode had compared to most of the others.
    • As of episode 4 of season 2, Nico. Either it explains, and in a way justifies, Nico's harsh and pushy behaviour or it just gives even more reason to hate her.
    • Whether people whose only exposure to the franchise is through School Idol Festival should be considered proper fans, a topic similar to arguments over Touhou fans who have never played the games.
  • Ear Worm: The opening song and ending song for season 1 has their charms.
  • Ensemble Darkhorse: Maki is very popular, with a winning combination of being a Redheaded tsundere who's more dere than tsun. Before the anime aired she was fairly popular, but the anime really skyrocketed her popularity. Because of this, she won the poll to determine who'll be the center of their 6th PV, beating out the group leader Honoka and the other breakout character Eri.
    • Nico has a large following as well, considering her (fake) Moe tendencies, being a major source of comic relief, and the fact that she's frequently paired with Maki above. She's often at or near the top of polls as well, and her name was one of the most tweeted trends in Japan on July 22, her birthday.
    • Rin's popularity began to surge following her Day in the Limelight in season 2. She was later voted as Sega's new "image girl".
  • Family-Unfriendly Aesop: Season 1's is to be selfish and you'll get anything you want if you're charismatic enough about it. The end of said season states it outright.
    • One could argue that the real message of Season 1 was to acknowledge your own feelings; to be true to yourself above else. You see a bit of this with Honoka, who quits being an idol after a string of bad experiences. In the end, she comes to the conclusion that she truly loves being an idol, and resolves to continue being one, even if it means not being able to go to the Love Live! and not having Kotori in μ. Kotori herself (with a helpful push from Honoka) realizes that between her dream of studying fashion overseas, and being an idol with her friends, she actually prefers the latter. It's even a main plot point in Maki's School Idol Diary, in which Maki realizes that acknowledging and letting her parents know about her true desires is better than hiding them. Being true to yourself is a recurrent theme throughout the series.
  • Fandom Rivalry: With other idol series such as AKB0048, Aikatsu, Pretty Rhythm and The iDOLM@STER.
  • Friendly Fandoms:
    • With CatDog of all things, though it's in the embryonic phase. Can you believe THAT?
    • Due to the fact that Love Live! has a Rhythm Game spinoff, Love Live! School Idol Festival, there is some overlap between general rhythm game players and Love Live! fans; in fact, some LL! fans who got into the franchise through SIF end up watching the anime too.
  • Het Is Ew: Mentioning het shipping is a major Fandom Berserk Button. While part of it can be attributed to the LGBT Fanbase, there's also the Yuri Fanboy side of the fanbase.
  • Hilarious in Hindsight: One anime-related April Fools' Day 2015 prank involved revealing a genderflipped dub cast for the show. A few weeks later, NIS America announced they actually were giving it a dub!
  • Hollywood Pudgy: Hanayo is supposedly chubbier than the rest of μ's and occasionally tries out different diets, despite looking more or less the same as the other girls.
  • I Am Not Shazam: Some viewers actually thought the group was called Love Livenote . They are actually called μ's, pronounced muse.
  • Launcher of a Thousand Ships: Honoka certainly qualifies as one within the fandom. Out of everyone, she has the most pairing combinations that are somewhat recognized (Hono/Umi, Hono/Eli, Hono/Koto, Hono/Maki, Hono/Tsubasa).
  • Les Yay: Has its own page here.
  • LGBT Fanbase: Quite popular amongst lesbians and bisexual women, mostly for all the Les Yay between the characters. This image perfectly sums it up. As a result, a large portion of the fanbase was very upset to find out about KLab's Cut-and-Paste Translation of School Idol Festival, since it removed a lot of the Les Yay.
  • Memetic Molester: If you're misbehaving when Nozomi's around, prepare for a good groping.
  • Memetic Mutation:
    • Kotori's photobomb in the anime's opening hasn't gone unnoticed by the fan base. Images such as this have surfaced. The 6th PV even has her repeating the act.
      • This is even further lampshaded in the official μ's →NEXT Love Live!! 2014 ~ENDLESS PARADE~ pamphlet, where on Kotori's voice actress's message page, her voice actress is doing the same in the bottom left of the page.
      • She does it again in episode 13 of season 2.
      • It should be noted that Kotori's photobomb goes all the way back to the first PV, as seen here.
    • Kotori the birdExplanation 
    • Rin is often portrayed as Azazel in disguise due to their similar hairstyle.
    • "Nico-nico-niii" is NOT ALLOWED on PayPalExplanation 
    • Umi's poker face.Explanation 
    • Nozomi's "parfait face". Explanation 
  • Memetic Sex God:
    • The service of the legendary maid Minalinsky (who's actually Kotori) tends to be highly sexualized in fanarts.
    • Thanks to a couple of her "touching the character portrait" lines in '"School Idol Festival'', everyone wants Nozomi to touch them.
      "If you touch me, then you're telling me you want to be touched too."
  • Narm: The end of the second season's 11th episode. Yeah sure, it's okay to be sad because μ's is going to be disbanded post-Love Live, but the way they're expressing their sadness is just quite cringeworthy.
  • Nightmare Fuel: Umi's expression when she's woken up is...rather unsettling.
  • One True Threesome: Given that the girls are separated in three different categories of trios (student years, the sub-units and, in the mobile game, the attributes), it's hardly a surprise that this would show up in the fandom.
    • The most apparent, though, is probably Umi/Honoka/Kotori, since the other popular pairings (Nico/Maki, Nozomi/Eli and Hanayo/Rin) are so well-defined that it's either pairing the spares and leaving one of them alone or adopt the three of them as an OT 3, which is not even that hard considering their relationship.
  • Ship Tease: Plenty between various pairings of the nine members, but Maki and Nico get the most attention. Season 1 had small hints, but it doesn't take off completely until Season 2, where pretty much every episode needs to find an excuse to engage them in conversation/companionship.
  • Ship-to-Ship Combat: With various pairings and matchups, this is obviously inevitable.
  • Tear Jerker:
    • Episode 3; After spending countless hours training for their first concert, even spending half the episode passing out flyers for the event, Honoka, Umi, and Kotori are greeted to an empty auditorium room. Even Honoka is in tears, feeling that all their efforts were wasted. Luckily, it turned out alright.
    • Episodes 12 and the first part of 13 are littered with them. The drama in both of these episodes is rather high, and is in stark contrast to the earlier episodes where the mood was relatively cheerful and upbeat.
    • Episode 11 of the second season. Holy shit, the scene where the first and second graders announcing that μ's will retire after Love Live. HOLY SHIT.
    • Episode 13 of season 2 has it's share of emotions as well as Eli, Nico, and Nozomi graduate and get ready to move on with their lives. At least until Hanayo gets a text message...
  • Uncanny Valley: Occasionally in the more recent PVs whenever the CG comes into play. Umi tends to be the worst off out of all the girls.
  • Unpopular Popular Character: In-Universe Nico is The Friend Nobody Likes and often gets ignored by the other characters, but she's still quite popular with fans.