YMMV / Love Live!

  • Adaptation Displacement: Most people (especially in the west) don't know that the franchise originated from a series of music videos with short stories that accompanied them.
  • Alternate Character Interpretation:
    • Eli. Did she upload the groups first concert to the net because she wanted them to be seen as foolish, or did she really believe that the group was good and could save the school?
    • Due to the penultimate episode of season 1, Honoka. Was she being insanely immature and selfish by giving up on the dream that she dragged others along into after just a little adversity, or did she believe she was dragging the group down and was trying to do what she thought was best for everyone else?
  • Americans Hate Tingle:
    • Kotori is very popular in Japan, where her unconditional support for Honoka is appreciated and her voice is considered cute. Most Western fans, however, think she just lacks the backbone to say "no" to Honoka, find her voice annoying, and generally view her as lacking in personality (to The Generic Guy levels) compared to the other characters.
    • Nico is extremely popular in Japan, and in character polls frequently goes head-to-head with Maki (who in the west is THE most popular character by a wide margin); it helps that Nico and Maki are commonly shipped together. In the Western fanbase, however, she is quite possibly the most divisive girl in the group.
  • Angst? What Angst?: In the season 1 finale, Kotori's mother seems very pleased that her daughter decided to stay being a school idol after all, smiling as she watches the entire group including Kotori perform the day Kotori was scheduled to leave. One would think she would be extremely upset at Kotori for ditching her flight, her escorts, and her seemingly set-in-stone plan to study abroad at the last minute, as well as at Honoka for dragging her away.
  • Awesome Moment: Kudos to whoever organized the set list of the Final Live; part of it started off with Angelic Angel, then immediately went over to Kaguya no Shiro de Odoritai and then Datte Datte Aa Mujou.
  • Awesome Music: ''Start:Dash!!'' and ''No Brand Girl''.
    • ''Snow Halation'' is definitely one of the best songs in the entire Love Live discography, especially when coupled with an amazing performance. Just as the one at the end of the 9th episode, in the anime's second season for Love Live's final preliminary stage.
  • Base-Breaking Character:
  • Broken Base:
    • Over the last episode of the anime's first season. Opinions are heavily split about Honoka's reactions to what happened in said episode, whether or not the actions taken by the rest of the group were justified, and some complained about how much more drama the episode had compared to most of the others.
    • Whether people whose only exposure to the franchise is through School Idol Festival should be considered proper fans, a topic similar to arguments over Touhou fans who have never played the games.
    • The news that the voice actresses behind µ's would no longer be voicing or performing as the characters after April 2016 due to their contract expiring quickly divided the fanbase. Some fans are disappointed and think that it was too soon for them to break up, especially now that the franchise has gained so much popularity, while others are sad but still find it understandable since they'd been active since 2010, when the franchise started.
    • While debates over whether the Japanese or English voicework is better is a staple of Western anime subculture, it's an especially sore point for this series, being one of the first idol anime to get an English dub. Is it good that it got a dub, making the series more accessible to Westerners, or does it do a disservice to µ's and their Japanese voice actors? Granted, the songs don't get dubbed into English, but it hasn't stopped fans from arguing about the English dub.
    • As one can expect, fan opinions are divided over the Aqours group. Half of the fans gladly welcome the new group while the other half refuse to accept it or outright post hate comments just because they aren't µ's. It became even more pronounced with the announcement that Sunshine! would receive an anime; many fans are excited for more idols, but others are calling Seasonal Rot and a blatant attempt by Sunrise to milk the Cash Cow Franchise for all that it's worth, especially since it was hardly a year since Love Live! The School Idol Movie was released. A lot of fans wish there would be a longer time between installments so to get to know the characters, just like the original series.
      • The casting of complete newcomers as Aquors's voice actresses (only one of them, Arisa Komiya, has any acting experience note ) has split the fan opinion on the group even more, if that can be believed. Some fans are willing to give them a chance, saying that letting ordinary girls voice in such a popular series thanks to open auditions embodies the spirit of Japanese idol groups, while others are more critical and claim that they haven't proven their talent enough to deserve roles in a Cash Cow Franchise, point out that all of the µ's cast were established voice actresses/singers, and would prefer some more recognizable names in the cast.
  • Ear Worm: The opening song and ending song for season 1 has their charms.
  • Ensemble Darkhorse:
    • Kotori's mother, the director of Otonokizaka, for being generally supportive of her as well as the group, willing to let them become an official club and enter into the Love Live if it'll save the school. Director Minami is also popular with...certain kinds of mother-appreciating fans.
      • Most of the girls' parents qualify as these, such as Rin's mom.
    • The Otonokizaka High School alpacas are the source of several fandom memes, and you could even get them as part of an April Fools' Day event in School Idol Festival.
    • A-RISE is very popular, thanks to them being friendly rivals to µ's with catchy songs to boot. Some detractors of Aquors even go so far as to wish that the new Love Live! series focused on A-RISE instead.
  • Family-Unfriendly Aesop:
    • Season 1's is to be selfish and you'll get anything you want if you're charismatic enough about it. The end of said season states it outright. There's also one in Kotori: Throwing away your plans to travel abroad to study for a promising career at the last minute is OK if it means you'll get to be with your friends again.
    • One could argue that the real message of Season 1 was to acknowledge your own feelings; to be true to yourself above else. You see a bit of this with Honoka, who quits being an idol after a string of bad experiences. In the end, she comes to the conclusion that she truly loves being an idol, and resolves to continue being one, even if it means not being able to go to the Love Live! and not having Kotori in μ. Kotori herself (with a helpful push from Honoka) realizes that between her dream of studying fashion overseas, and being an idol with her friends, she actually prefers the latter. It's even a main plot point in Maki's School Idol Diary, in which Maki realizes that acknowledging and letting her parents know about her true desires is better than hiding them. Being true to yourself is a recurrent theme throughout the series.
  • Fandom Rivalry: With other idol series such as AKB0048, Aikatsu, Pretty Rhythm and The Idolmaster.
  • Fanon: It's pretty common in the Japanese fandom to depict Kotori as dominant when paired with Umi. This actually goes against their canon depictions, as Umi orders Kotori around more than once in the anime.
  • Fountain of Memes: When she isn't being the butt of jokes in the anime, Nico is the butt of memes in the fandom, from her iconic "Nico Nico Nii!" to her being hated by Paypal.
  • Friendly Fandoms:
    • Due to the fact that Love Live! has a Rhythm Game spinoff, Love Live! School Idol Festival, there is some overlap between general rhythm game players and Love Live! fans; in fact, some LL! fans who got into the franchise through SIF end up watching the anime too.
  • Germans Love David Hasselhoff: Even discounting its massive popularity in Japan, the series has also managed to garner a substantial following overseas, what with the movie and the stream of the final live receiving multiple screenings in various countries, the licensed release of the anime getting an English dub (something that is exceedingly rare for idol anime or even music-themed anime as a whole), and the vibrant and active fanbase on websites such as Tumblr or Twitter.
  • Het Is Ew: Mentioning het shipping or even the very notion that the characters are anything but strictly lesbian is a major Fandom Berserk Button. Although this is mainly only in the West.
  • Harsher in Hindsight: Nozomi's groping on Nico may cause some viewers to be uncomfortable in the dub. That's because their voice actresses, Laura Post and Erica Mendez respectively, are Ragyo Kiryuin and Ryuko Matoi. With the former having molested the latter..
  • Hilarious in Hindsight: One anime-related April Fools' Day 2015 prank involved revealing a genderflipped dub cast for the show. A few weeks later, NISAmerica announced they actually were giving it a dub!
  • Hollywood Pudgy: Hanayo is supposedly chubbier than the rest of μ's and occasionally tries out different diets, despite looking more or less the same as the other girls.
    • Interesting to note is that Nozomi is consistently drawn as thicker/curvier than the rest of the cast, but her size is never touched on. This could just be attributed to the fact that Hanayo is insecure and tends to point out her own flaws, whereas Nozomi seems much more confident and is proud of her body type.
  • Hype Backlash: Mainly only in its country of origin, where it is so popular it's attracted a large Hatedom. In the West, it's more of a Cult Classic.
  • I Am Not Shazam: Some viewers actually thought the group was called Love Livenote . They are actually called μ's, pronounced muse.
  • Internet Backlash: The western fandom's reaction to the some of the proposed names of the Aqours subunits was...not positive, to be very blunt, with the vast majority of the fanbase finding the names to be varying degrees of lame to completely stupid.
  • Launcher of a Thousand Ships: Honoka certainly qualifies as one within the fandom. Out of everyone, she has the most pairing combinations that are somewhat recognized (Hono/Umi, Hono/Eli, Hono/Koto, Hono/Maki, Hono/Tsubasa).
  • Les Yay: Has its own page here.
  • LGBT Fanbase: Though the franchise is mainly aimed at a male audience, it's quite popular amongst lesbians and bisexual women, mostly for all the Les Yay between the characters and the pretty outfits in School Idol Festival. This image perfectly sums it up. As a result, a large portion of the fanbase was very upset to find out about KLab's Cut-and-Paste Translation of School Idol Festival, since it removed a lot of the Les Yay. Later they did put the Les Yay back in.
  • Memetic Loser: Not only is Nico a Butt Monkey in-universe, but she's also the go-to target whenever the "your waifu is shit/trash/etc." meme is brought up, or whenever people just need a random anime character to use as the butt of a joke. It's worse in the West, where she's a hell of a Base-Breaking Character.
  • Memetic Molester: If you're misbehaving when Nozomi's around, prepare for a good groping.
  • Memetic Mutation:
    • Kotori's photobomb in the anime's opening hasn't gone unnoticed by the fan base. Images such as this have surfaced. The 6th PV even has her repeating the act.
      • This is even further lampshaded in the official μ's →NEXT Love Live!! 2014 ~ENDLESS PARADE~ pamphlet, where on Kotori's voice actress's message page, her voice actress is doing the same in the bottom left of the page.
      • She does it again in episode 13 of season 2.
      • It should be noted that Kotori's photobomb goes all the way back to the first PV, as seen here.
    • Kotori the birdExplanation 
    • Rin is often portrayed as Azazel in disguise due to their similar hairstyle.
    • "Nico-nico-niii" is NOT ALLOWED on PayPalExplanation 
    • Umi's poker face.Explanation 
    • Nozomi's "parfait face". Explanation 
    • Klab Hates **noka. Explanation 
    • Go EDM somewhere else Explanation 
    • "Awesome sauce!" Explanation 
    • Washi washiExplanation 
    • Snow Halation, largely as a result of its prevalence in the works of the YouTube channel GiIvaSunner; the very first word of the chorus ("Todokete") are enough to call GiIva to mind.
  • Moe: All the girls could definitely count, but Hanayo and Ruby takes it Up to Eleven.
  • Never Live It Down:
    • Thanks to the anime being so hugely popular in Japan, the μ's seiyuu have become forever linked to their characters, even when some of them, like Suzuko Mimori and Yoshino Nanjo, have had other notable roles before and after the series.
    • Nozomi's "washi washi" tendencies were only prominent during season 1 and largely toned down in season 2, but from the way fans talk about her, you'd think she does it all the time.
    • Due to the very divisive penultimate episode of the first season, a few fans have still not forgiven Honoka for her actions and think she never deserved to be let back into the group after she quit.
  • Nightmare Fuel:
    Who else do you need? You canít decide that you donít need me
    I wonít let you exit
    From the darkness
    You canít escape you canít escape pleaseÖ
  • Portmanteau Couple Name:
    • NicoMaki for Nico x Maki.
    • NozoEli for Nozomi x Eli.
    • RinPananote  for Rin x Hanayo.
  • One True Threesome: Given that the girls are separated in three different categories of trios (student years, the sub-units and, in the mobile game, the attributes), it's hardly a surprise that this would show up in the fandom.
    • The most apparent, though, is probably Umi/Honoka/Kotori, since the other popular pairings (Nico/Maki, Nozomi/Eli and Hanayo/Rin) are so well-defined that it's either pairing the spares and leaving one of them alone or adopt the three of them as an OT 3, which is not even that hard considering their relationship.
  • Ship Tease: Plenty between various pairings of the nine members, but Maki and Nico get the most attention. Season 1 had small hints, but it doesn't take off completely until Season 2, where pretty much every episode needs to find an excuse to engage them in conversation/companionship.
  • Ship-to-Ship Combat: With various pairings and matchups, this is obviously inevitable. Since Nico/Maki, Eli/Nozomi, and Rin/Hanayo have enough Ship Tease to be nearly canon, anyone shipping a character differently will run into the legions supporting the Fan-Preferred Couple. This is to say nothing of the Honoka/Kotori/Umi question, where one character is frequently left out in the cold to pair the other two, and characters such as Tsubasa and Yukiho are sometimes drawn into the ship wars. Fortunately, the fandom tends to shut down shipping battles before they can evolve into full-on Die for Our Ship.
  • Signature Song: "Snow Halation" is this for µ's and the franchise in general. It isn't even their highest-charting song, but it's the most well-known and beloved song among fans. GiIvaSunner's use of it as a Forced Meme has also ensured that it is the most well-known, and perhaps even only known song among non-fans as well.
  • Suspiciously Similar Song: In the movie, when the group arrives in New York, the BGM takes cues from George Gershwin's "Rhapsody In Blue".
  • Uncanny Valley: Occasionally in the more recent PVs whenever the CG comes into play. Umi tends to be the worst off out of all the girls.
  • Unpopular Popular Character: In-Universe Nico is The Friend Nobody Likes and often gets ignored by the other characters, but she's still quite popular with fans.
  • What an Idiot: In Episode 11 of Season 1, Honoka trains so much that she starts have a cold. Umi tells her that she should rest so that she won't get sick, and Honoka agrees... only to give in due to the fact that their group might be below the rank requirement for the Love Live. It doesn't help that she was practicing at night in the rain. This of course has the result of her getting a fever and putting the rest of the group at risk.
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