YMMV: Love Live!

  • Adaptation Displacement: Most people (especially in the west) don't know that the franchise originated from a series of music videos.
  • Alternate Character Interpretation: Eli. Did she upload the groups first concert to the net because she wanted them to be seen as foolish, or did she really believe that the group was good and could save the school?
  • Awesome Music: ''Start:Dash!!'' and ''No Brand Girl''.
    • ''Snow Halation'' is definitely one of the best songs in the entire Love Live discography, especially when coupled with an amazing performance. Just as the one at the end of the 9th episode, in the anime's second season for Love Live's final preliminary stage.
  • Broken Base: Over the anime's penultimate episode. Opinions are heavily split about Honoka's reactions to what happened in said episode, whether or not the actions taken by the rest of the group were justified, and some complained about how much more drama the episode had compared to most of the others.
    • As of episode 4 of season 2, Nico. Either it explains, and in a way justifies, Nico's harsh and pushy behaviour or it just gives even more reason to hate her.
  • Crossover Ship / Crack Ship: Rin was voted as Love Live's "image girl" for Sega, and offical artwork of Rin & Sonic the Hedgehog started up. Naturally, fanart of the two starts popping up on the internet.
  • Ear Worm: The opening song and ending song for season 1 has their charms.
  • Ensemble Darkhorse: Maki is very popular, with a winning combination of being a Redheaded tsundere who's more dere than tsun. Before the anime aired she was fairly popular, but the anime really skyrocketed her popularity. Because of this, she won the poll to determine who'll be the center of their 6th PV, beating out the group leader Honoka and the other breakout character Eri.
    • Nico has a large following as well, considering her (fake) Moe tendencies, being a major source of comic relief, and the fact that she's frequently paired with Maki above. She's often at or near the top of polls as well, and her name was one of the most tweeted trends in Japan on July 22, her birthday.
    • Rin's popularity began to surge following her Day in the Limelight in season 2. She was later voted as Sega's new "image girl".
  • Family-Unfriendly Aesop: Season 1's is to be selfish and you'll get anything you want if you're charismatic enough about it. The end of said season states it outright.
    • One could argue that the real message of Season 1 was to acknowledge your own feelings; to be true to yourself above else. You see a bit of this with Honoka, who quits being an idol after a string of bad experiences. In the end, she comes to the conclusion that she truly loves being an idol, and resolves to continue being one, even if it means not being able to go to the Love Live! and not having Kotori in μ. Kotori herself (with a helpful push from Honoka) realizes that between her dream of studying fashion overseas, and being an idol with her friends, she actually prefers the latter. It's even a main plot point in Maki's School Idol Diary, in which Maki realizes that acknowledging and letting her parents know about her true desires is better than hiding them. Being true to yourself is a recurrent theme throughout the series.
  • Fandom Rivalry: With other idol series such as AKB0048, Aikatsu, Pretty Rhythm and The iDOLM@STER.
  • Friendly Fandoms: With CatDog of all things, though it's in the embryonic phase. Can you believe THAT?
  • Hilarious in Hindsight: One anime-related April Fools' Day 2015 prank involved revealing a genderflipped dub cast for the show. A few weeks later, NIS America announced they actually were giving it a dub!
  • I Am Not Shazam: Some viewers actually thought the group was called Love Livenote . They are actually called μ's, pronounced muse.
  • Les Yay: It's no surprise given that it's a Schoolgirl Series.
    • Out of all the pairings, the most notable is Nico and Maki. This gets the most mentions in the series, and gets taken Up To Eleven in the second season when the producers decide to add it in as Fanservice.
      • In Season 2 Episode 1, during a late-night group phone conversation the rest of the team are all at home in their pajamas, but only Nico and Maki are still outside together for reasons unknown. Nico is even dressed up nicely and wearing heels, discounting the possibility of it being practice.
      • In Season 2 Episode 2, the pair share another late night date moment with roasted yams (with blushing on both parties), during the short moment when Eli excuses herself from their group.
      • In Season 2 Episode 4, when the group is speculating about why Nico skipped practice, Maki's eyes turn deadly at the suggestion that Nico has plans to cook dinner for an "important visitor".
      • Season 2 Episode 5 shows Nico clinging to Maki near the end of the episode when Rin comes out to reveal her more feminine outfit.
      • Season 2 Episode 11 Has Maki tearfully telling Nico that she doesn't want a μ's without her.
      • The cover to the 4th single Mogyutto "LOVE" de Sekkin Chuu! has Nico wrapping her arms around Maki and in the PV, Maki gives a surprised Nico Valentine's day chocolate. The latter is especially notable as the rest of the members are giving their chocolate to an unknown person.
      • It's should be note that they are originally "Fan-Preferred Couple" until it became Ascended Fanon. Despite being in the same mini-unit, both Nico and Maki didn't have much connection between each other in the earlier days of franchise. Back then, Nico was paired up with Nozomi more than anyone else.
      • The Season 2 Volume 2 BD gave them their own duet song: "Zurui Yo magnetic today", showing both of them in a very tsundere dynamic.
    • In the third episode of season two, Nozomi really seems interested in getting Eli to wear a sexy dress for their performance.
      • They got a duet song called "Glass no Hanazono" (from the sixth volume of the first season's BD version), which talks about a yuri maze and a forbidden love... It's just as unsubtle as you can get without going overboard.
    • Hanayo and Rin have some as well by merit of being Tomboy and Girly Girl and already close friends. The fifth episode of season two furthers this with Hanayo spending the episode insisting that Rin is cute, to the point of stating that she's so cute, she wants to hold her tightly.
    • The entire plot of one of Eli's School Idol Diary chapters is (somewhat) centered on this, as Umi gets a Love Letter only from a girl!
      • Eli teases Umi by suggesting that she respond to her love letters by stating that she already loves someone.
      Eli: Okay? Write it like this: "Thank you for telling me your feelings. However, I already have someone I love more than anyone else in the world. That would be my beloved childhood friend, Ko-u-sa-ka Ho-"
      Umi: U-Uwaaaaaaaa!!!
      • Umi manages to give as good as she gets.
      Umi: So that means you write replies like that too right? "Sorry, I already have someone who is very important to me. That would be the third-year, Toujou No-"
      Eri: Uwaaaaaaaa!!! W-What are you saying…
      Umi: See, you’re just like me. *giggles*
      Eri: …I really am. Ahh geez… Being in an all-girls school is tough!
    • The manga adaptation is practically brimming with yuri subtext. It's not very subtle.
    • Chapter 7 of the mobile game is filled with it. In it, Honoka and Kotori become worried that Umi wants to quit the group. When Umi asserts that she is not doing so, Honoka blushingly says '<3 Obviously, I'd be nothing without you, Umi-chan.' After Kotori points out that she could have worded that better, Honoka insists movingly that she, Umi, and Kotori have to be together forever.
      Maki: This is sounding like a wedding...
      Hanayo: Then it'd be a a polygamous one...
      Rin: Hanayo and Maki, you two should be my brides too!
      [...]
      Nozomi: I bet you feel better now, don't you, Eli?
      Eli: Yeah... Even just the thought of a μ's without Umi makes me shiver...
      Nozomi: *Sweatdrop* Ha ha ha...
    • The Secret Short Cuts, a set of short stories revolving around particular couples of girls, are basically all about this - every one of them is brimming with Les Yay. Here's an excerpt from the Umi/Kotori one:
    Hugging me, Kotori looks up and peers into my eyes. I feel like my heart is about to jump out of my chest from the sight. Is the coldness of the water getting to me? Kotori's smile is so white and dazzling.
    • The short story between Maki and Nico essentially boils down Nico asking Maki to share her umbrella with her as she jokingly flirts with her, all the while Maki gets more and more flustered. You have to see it to believe it.
    I knew that she was joking, but when I saw her large eyes, my heart ended up beating even faster, I really hate this sort of me...
    • Maki: If it's only halfway… wouldn't you still end up getting soaked! It can’t be helped, I’ll walk you to your house!
    Nico had a complacent smile on her face.
    Ahh. I’m really weak.
  • Memetic Molester: If you're misbehaving when Nozomi's around, prepare for a good groping.
  • Memetic Mutation:
    • Kotori's photobomb in the anime's opening hasn't gone unnoticed by the fan base. Images such as this have surfaced. The 6th PV even has her repeating the act.
      • This is even further lampshaded in the official μ's →NEXT Love Live!! 2014 ~ENDLESS PARADE~ pamphlet, where on Kotori's voice actress's message page, her voice actress is doing the same in the bottom left of the page.
      • She does it again in episode 13 of season 2.
      • It should be noted that Kotori's photobomb goes all the way back to the first PV, as seen here.
    • Rin is often portrayed as Azazel in disguise due to their similar hairstyle.
    • "Nico-nico-niii" is NOT ALLOWED on PayPalExplanation 
  • Narm: The end of the second season's 11th episode. Yeah sure, it's okay to be sad because μ's is going to be disbanded post-Love Live, but the way they're expressing their sadness is just quite cringeworthy.
  • One True Threesome: Given that the girls are separated in three different categories of trios (student years, the sub-units and, in the mobile game, the attributes), it's hardly a surprise that this would show up in the fandom.
    • The most apparent, though, is probably Umi/Honoka/Kotori, since the other popular pairings (Nico/Maki, Nozomi/Eli and Hanayo/Rin) are so well-defined that it's either pairing the spares and leaving one of them alone or adopt the three of them as an OT 3, which is not even that hard considering their relationship.
  • Ship Tease: Plenty between various pairings of the nine members, but Maki and Nico get the most attention. Season 1 had small hints, but it doesn't take off completely until Season 2, where pretty much every episode needs to find an excuse to engage them in conversation/companionship.
  • Ship-to-Ship Combat: With various pairings and matchups, this is obviously inevitable.
  • Tear Jerker:
    • Episode 3; After spending countless hours training for their first concert, even spending half the episode passing out flyers for the event, Honoka, Umi, and Kotori are greeted to an empty auditorium room. Even Honoka is in tears, feeling that all their efforts were wasted. Luckily, it turned out alright.
    • Episodes 12 and the first part of 13 are littered with them. The drama in both of these episodes is rather high, and is in stark contrast to the earlier episodes where the mood was relatively cheerful and upbeat.
    • Episode 11 of the second season. Holy shit, the scene where the first and second graders announcing that μ's will retire after Love Live. HOLY SHIT.
    • Episode 13 of season 2 has it's share of emotions as well as Eli, Nico, and Nozomi graduate and get ready to move on with their lives. At least until Hanayo gets a text message...
  • Uncanny Valley: Occasionally in the more recent PVs whenever the CG comes into play. Umi tends to be the worst off out of all the girls.
  • Unpopular Popular Character: In-Universe Nico is The Friend Nobody Likes and often gets ignored by the other characters, but she's still quite popular with fans.