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Unsportsman Like Gloating
Yes! We have defeated you for all time! You will never rise from the ashes of your shame and humiliation! [beat] Well, that was fun.

Most games end with a winner and a loser. Everyone likes to win and no one likes to lose, so there's a code of conduct (written or unwritten) that says both parties need to be gracious about the outcome. Losers shouldn't rant and rave; winners shouldn't dance and gloat. It's just unsportsmanlike (even if it doesn't involve sports) to defeat someone and then pile on the humiliation afterward.

This character has never read the code of conduct. Whether she's being subtly rude about it, or outright shouting "Loser! Loser! Nya, nya, nya!", Alice sees no need to be a gracious winner. She won, so why shouldn't she enjoy the moment? Who cares if her defeated foes think she's an utter Jerkass? They're probably just jealous anyway.

Often seen when The Rival is a Smug Snake.

Note that this is not just wanting to crush your enemies and hear the lamentations of their women. This is strictly for when Alice wins and proceeds to be insufferable about it. Although doing those things just after you win does count.

A Sister Trope to Sore Loser.

Compare Evil Gloating, Cherry Tapping, Second Place Is for Losers, Taunt Button. Contrast Graceful Loser.


Examples:

    open/close all folders 

    Anime and Manga 

    Film 
  • Big Fat Liar has an over-the-top example with Marty Wolf when he almost wins:
    Yeah, I stole your story, whoop-de-doodle-do! I STOLE JASON SHEPARD'S STORY AND TURNED IT INTO BIG FAT LIAR! Do you know who's listening? Nobody and get used to it. Because I will never-ever-never-ever-ever-ever-ever-infinity tell the truth!
  • Invoked on Chicken Little:
    Announcer: This excitement isn't just about the fun of baseball. It's not about the prize. It's about the gloating, the rubbing their noses in it, the nah-nah-nah-nah-nah-we-beat-you taunting, if you will, that comes with the winning.
  • Good Will Hunting has Will do this as an awesome moment after getting Skylar's number, as the guy he beat is a bit of a jerk. Has led to an Ascended Meme:
    Will:: How do you like them apples?
  • Cars: Chick Hicks, after winning the Piston Cup by blatantly causing an accident for the car who'd been beating him for years. If the dirty race hadn't cost him the Dinoco sponsorship already, then the gloating certainly put him over the top.
  • In Django Unchained, Calvin Candie is described by Dr. Schultz as being "an abysmal winner". It is Candie's insistence on gloating and rubbing his victory in Schultz's face that causes Schultz to shoot him.
  • This Is the End: If you are ever drawn into Heaven during the Rapture, it's best not to give people the finger and call them various vulgar names. Ask the gnawed and broken corpse of James Franco.

    Literature 
  • A The Berenstain Bears book dealing with being a bad winner.
  • Discworld: Esme Weatherwax insists on not killing her opponents since it's no real victory if you can't rub it in their faces. It's a witch thing. As demonstrated by Greebo, it's also a cat thing.
    • Among the Gods, Fate tends to be this; he's been accused at least once of being "a sore winner". (He's also capable of being a sore loser, as shown when Cohen the Barbarian uses an unconventional method of winning at dice.)

    Live Action TV 
  • In Perfect Strangers, Larry talked about how Mr. Gorply would rub the bowling trophies he won in Larry's face. Balky tells Larry to be a good sport when he finally wins, but then agrees to let Larry have one phone call about it.
  • In Sabrina the Teenage Witch, her cousin chanted "I won! I won!" whenever she won some board game or card game.
  • The King of Queens: Arthur Spooner has been shown to be much like this, which had — strong effects on his daughter.
  • Hot Shot: In this Chinese drama series, one of the more famous and well known scenes from the series consists of a music video-like part where the main characters taunt the opposing basketball team after their win. They're shown to dance their own choreographed victory taunting dance to Nese's "Superman" (which, in and of itself, is pretty much a song dedicated to Unsportsmanlike Gloating).
  • Top Gear
    • Jeremy Clarkson is quite prone to this, the Large Ham-y fellow.
    • His co-presenter Richard Hammond can be just as bad. A particularly egregious example appears in the Top Gear vs. D Motor crossover challenge.
  • Regina is prone to this on The Steve Harvey Show and always says, "BAM! In your FACE!" whenever she wins something, no matter how big or small, and especially if it's against Steve.
  • In The Pilot of Kickin' It, Milton had his yellow belt taken away shortly after he was awarded it for this reason.

    Professional Wrestling 
  • The day after CM Punk ran off with the WWE Title in his hometown of Chicago, one hour before his contract expired, he tweeted a picture of the belt...in his refrigerator.

    Video Games 
  • World of Warcraft allows and even encourages players to use emotes such as /laugh, /pity and /hug on the bodies of their recently-deceased enemies. The Forsaken can even eat the corpse. Corpsecamping the opponent can be considered a more extreme version of this, making sure that the enemy stays down. You can also teabag dead enemies, as mentioned below.
    • Droppable banners were recently added to the game, which grant a buff to nearby players... or can be dropped on corpses to humiliate them. There even exists the Banner of Ownership, which shoves a banner with a mocking thumbs down emblem into the corpse of an enemy.
  • Many FPS games (though other types can have it as well) have this in the form of teabagging. Someone scores a kill on you and they celebrate by going to your corpse and keep squatting down on your face. It isn't enough that they killed you, they also have to violate you as well. Hilarity Ensues if the teabagger gets killed while not paying attention and gets teabagged himself.
  • Sonic Colors
    Sonic: (gloating over a defeated boss) Wow, sometimes I even impress myself! For a second there I wasn't sure I was going to pull it off... Oh, who am I kidding, we both knew how this would end.
    Tails: Uh, are you talking to the broken robot who can't hear you?
    Sonic: ...Maybe. That's between me and the robot.
  • Since the Taunt Button was implemented in Fighting Games, most of them do not permit taunting after a round is finished to avoid this behavior (in-game, of course). Notable exceptions include Street Fighter III, and the Guilty Gear series. In Guilty Gear, however, taunting the opponent when a round is over will give him a full super meter the next round.
    • Even before the taunt button most fighting game characters do a victory animation and/or voice-over after each win. While most of them just celebrate their victory, particularly villainous or anti-heroic fighters may insult the defeated opponent. Expect an Evil Laugh or very encouraging dialogue like "Weak!", "Too easy." or "Is that all you've got?"
  • After a match in League of Legends there is a very good chance at least one of the members of the winning team will say something like "gg easy" or "bg too easy" while one of the members of the losing team will answer "bg noob team". In a recent patch Riot reduced the time delay between meeting the win condition and the game ending, exactly to cut down on the amount of trash talking.
  • Expect this to happen on the Playstation Network or X-Box Live with certain gamers, especially if they win a measly round after losing multiple times to the same player.
  • In Shufflepuck Café, Biff laughs "HA! HA! HA!" when he scores a point.
  • Wario and Waluigi are the best examples of this trope in the Mario Series. For example, one of Waluigi's celebrations in Mario Strikers has him take the ball (which is made of metal) and say "Want the ball? HERE!" before he throws it at a member of the other team and starts dancing around.
  • Aquapazza, Ma-ryan is all about this, complete with an annoying Noblewoman's Laugh.
  • Team Fortress 2 encourages it in the brief period after the match ends: The losing team loses the ability to attack and goes into "surrender" poses, while the winning team gets charged up with guaranteed Critical Hits. Cue celebratory slaughter of the defeated team.

    Webcomics 

    Western Animation 
  • Azula in the Beach Episode of Avatar: The Last Airbender .
    • Sokka, Suki and Toph engage in a little gloating at the end of the Grand Finale.
  • WesternAnimation.The Simpsons: Marge Simpson spoke on this subject after Bart won a soapbox car race.
    • In that same episode, both Bart and Homer dabble in this after Bart won the big race, and even after Nelson was decidedly gracious in defeat.
    Bart: But mom, I never won anything. And I'll probably never win again.
  • South Park
    • Cartman embodies this trope. In fact, Kyle got him once by deciding not to be annoyed he lost, and Cartman was furious.
      • Not only that, he seems to care more about the gloating rather than the reward itself. In "Christian Rock Hard" he was too furious to care about the reward and the band's career,
    • That jerk professional skier who challenged Stan to a ski race in the episode "Asspen" despite being many years older than Stan and being super-experienced (whereas Stan was just learning). Stan knew he was going to lose, he acknowledged that he'd lose, and he participated only so when he lost the other guy would leave him alone. That didn't stop the other guy from rubbing it in Stan's face. Of course this was a parody of underdog sports movies.
    • And in addition to that, there's also Randy Marsh during the Pinewood Derby. He pretty much gloats and mocks the rival's father, who later suicides.
    • From "Scott Tenorman Must Die":
      Cartman: "Yes! Yesss!! Oh, let me taste your tears, Scott! Mm, your tears are so yummy and sweet."
  • The Sponge Bob Square Pants episode "Skill Crane" had Squidward becoming obsessed with winning a prize from a crane machine. Once he gets one, however, he starts gloating like crazy. "I'm a winner, see my prize! You're a loser who sits and cries!"
    • Mr. Krabs does this whenever Plankton fails to get the Krabby Patty formula just to rub his face in it.
  • In the second Teenage Mutant Ninja Turtles cartoon, Michelangelo will often do this after beating his brothers at something.
  • Mertle from Lilo & Stitch: The Series just loves to do this after she wins.
  • King of the Hill
    • Hank's old high school rivals won the state championship decades ago due to Hank breaking his ankle, and every day on the anniversary of their win, find every member of the old team (Hank especially) and gloat. To the point of barging into their home while eating dinner. Decades later.
    • Another episode has Bobby and Peggy betting on mundane things. What are they betting on? Bragging rights, specifically the kind that let you act like a total jerk. Later they move to reverse bragging rights, meaning you need to shower the winner with praise.
  • On Arthur D.W. beats her brother at checkers and starts singing and dancing about "I was checker champ, and Arthur checker chump!" — for an entire year.

Underdogs Never LoseVictory and DefeatVictor Gains Loser's Powers
Try to Fit That on a Business CardThese Tropes Love To BragWhile You Were in Diapers
Tournament ArcFighting GameVersus Character Splash
The UnfetteredA Dishonorable IndexYou Said You Would Let Them Go
Two Scenes, One DialogueDialogueUnusual Euphemism

alternative title(s): Victory Gloating
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