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Voiced by: Tomokazu Seki (Japanese), Rich McNanna (English)
Yuki: Quiet! I haven't cried in six years and my head is really killing me.
Shuichi: Six years? You're just too cool! As for me, I cry at least once a day. Man, that's just mega-cool! It's like you have a dark past or something! Oh, right. You really do. Hahahaha!
- Adaptation Dye-Job: The anime adaptation ran with an interpretation of the color schemes Murakami likes to use in his color illustrations, and also changed his brown eyes to green.
- Bare Your Midriff: The stage outfit he wears in the TV series is the most prominent example, but Murakami didn’t start favoring this look until she veered away from his original design basis (Koshi Inaba of B’z) and T.M.Revolution became a more dominant influence in Shuichi’s look.
- Camp Gay: To a slight degree.
- Closet Key: For his ‘’own’’ Closet Key, even. Shuichi’s influence is what forces Yuki to accept and extricate his sexuality from his past trauma.
- Crossdresser: Not quite unwholesome enough to be considered creepy, but it’s nearly always for reasons that involve trying to seduce Yuki. He thinks it’s a much better look on him than it actually is.
- Disguised in Drag: When he pretends to be Ayaka so he can get Yuki’s Arranged Marriage called off.
- Dude Looks Like a Lady
- Even the Guys Want Him
- Flanderization: His Keet tendencies overtake his characterization from about the third volume on.
- Gayngst: When it seems Yuki is rejecting him (at several points), his default question is "Is it because I'm a guy?"
- Hair Color Dissonance: In the manga, his hair is black and generally reads that way in the actual text, but Murakami renders this in various shades of pink and red in her color illustrations. This seems to be an artifact left over from recycling the character designs from her B’z Yaoi Doujinshi for Bad Luck- Koshi’s hair (which in real life varies between black and shades of brown) is usually rendered in the same shade of pink as early color illustrations of Shuichi. Oddly, during the period when he bleaches it blonde, the color illustrations accurately represent his hair color.
- Horrible Judge of Character: So much so that probably the only person he actually judges correctly upon first meeting is Reiji. This is also what gets him trouble with Taki.
- Impossibly Tacky Clothes: The outfits that Reiji puts him in.
- Iwant My Beloved To Be Happy: He was willing to give Yuki up when he thought Ayaka would make him happier; it backfired on him because she was actually testing how hard he would fight for Yuki.
- Keet: He's the page image for a reason.
- Love Martyr
- Mood Whiplash: He's pretty much the personification of this trope.
- Older Than They Look
- Puppy-Dog Eyes
- Sailor Fuku: Wears one once in a futile attempt to be sexy for Yuki.
- Stripperiffic: His performance outfits are sometimes this. Murakami also really likes to put him this type of outfit for the book and chapter covers of the manga. Some are meant to be stage costumes, though not all.
- Stupid Sexy Flanders
- Super-Deformed: He falls into this at several points, sometimes with Little Bit Beastly mixed in.
- There Was a Door: You can't help but wonder how he's not in debt after all the walls he's had to pay for.
- Wimpification: Canon example
- Wholesome Crossdresser
- Who Wears Short Shorts?: Shuichi wears short shorts.
Hiroshi Nakano aka Hiro
Voiced by: Yasunori Matsumoto (Japanese), Daniel Kevin Harrison (English)
- Have I Mentioned I Am Heterosexual Today?
- I Want My Beloved to Be Happy
- Pair the Spares: With Ayaka.
- Smoking Is Cool
Voiced by: Fujiko Takimoto (Japanese), Luke Novak (English)
- Only Sane Man
- Record Producer: After Sakano is fired by Tohma, Suguru becomes Bad Luck's producer.
- Teen Genius
Voiced by: Ai Orikasa (Japanese), Bill Rogers (English)
- Affably Evil: When at his worst. Granted, "evil" isn't really the right word for it, but then again, neither is "sane".
- Always Camp
- Berserk Button: Do ‘’not’’ even think about so much as looking at Yuki funny if you value your safety. Especially don’t think about dressing up as the man who attempted to rape Eiri in order to "heal him psychologically". He goes from Stepford Smiler to an Ax-Crazy Yandere in just a few short panels. Afterward? He's smiling again and brushing his rampage off like it was nothing.
- Crazy Jealous Guy
- Crossdresser: Dons a nurse costume while taking care of a sick and not very cooperative Yuki in EX.
- Dissonant Serenity: And if it breaks, well…
- It's All My Fault: Two words: New York.
- Manipulative Bastard
- My God, What Have I Done? When a pregnant Mika gets sick due to stress and has to be hospitalized.
- To really put it into perspective Tohma was so wrapped up in his business with Yuki that he neglected his pregnant wife, who just happens to be Yuki's older sister. The stress of worrying about Yuki, and the lengths that Tohma would go to in order to do what he perceived to be in Yuki's best interests—including threatening Shuichi's life—put Mika in the hospital. At least Tohma toned it down a bit when he realized he could lose his wife and child if he kept up his antics.
- Older Than They Look
- Pay Evil unto Evil: The way he deals with Taki.
- Record Producer
- Stepford Smiler: And when he isn't smiling? Be afraid.
- The Atoner: Only in regards to Eiri. Otherwise, he doesn't give a crap, generally.
- White Hair, Black Heart: Tohma who, while initially appearing to be an amiable person, is shown to have a ruthless streak when his brother-in-law's safety or health is threatened.
- Yandere: At one point attempts to go after Yoshiki dressed up as her brother with an axe for giving Yuki trauma. Sakano manages to hold him back, but the way Tohma looks in that panel is probably one of the most terrifying images in the entire manga.
Voiced by: Kappei Yamaguchi (Japanese), Kenneth Robert Marlo (English)
- Bare Your Midriff: The stage outfit he wears in the anime.
- Bunny-Ears Lawyer: In the manga.
- Genius Ditz: In the anime.
- Hell-Bent for Leather
- Man Child: Requires a keeper at all times and carries a stuffed bunny with him everywhere.
- Obfuscating Stupidity: In the manga, at least, his Man Child tendencies are hinted to be more deliberate than they seem at first glance.
- Older Than They Look
- Verbal Tic: Na no da!
Voiced by: Kazuhiko Inoue (Japanese), Rome Elliot (English)
(to Shuichi) "Because I'm a good guy, I have one more piece of advice. If you don't want to kill yourself, you should probably stay away from Mercedes SLEs, and SAAB Cabriolets. Because if you get in front of me again, I'll hit you and then back up over you for good measure."
- Armoured Closet Gay: A nonviolent example. His early rebuffing of Shuichi is shades of this.
- Arranged Marriage: Although he and Ayaka never actually get married.
- Bastard Boyfriend: Milder example. Sometimes a Bespectacled Bastard Boyfriend as well.
- Bi the Way: YMMV on whether he he’s actually attracted to women or just that deeply closeted, since the only people he has actual romantic feelings for are Shuichi and Yuki Kitazawa.
- Broken Bird
- Brutal Honesty: Tells Shuichi he's going to try to be more honest about how he feels, then follows with:It's inconvenient not to have a hole to fuck when I get in the mood.
- The Casanova: Before he meets Shuchi, his love life consists of one night stands and meaningless fuck buddies.
- Closet Key: For both Shuichi and Tohma.
- Dark and Troubled Past
- Deadpan Snarker
- Don't You Dare Pity Me!
- Double Standard
- Have I Mentioned I Am Heterosexual Today?: At least in the beginning.
- Interrupted Suicide
- Manipulative Bastard
- Pen Name: His last name is really Uesugi, like his siblings. He took “Yuki” as his Pen Name as a form of atonement for murdering Yuki Kitazawa.
- Perpetual Frowner
- Pet the Dog
- Rape as Backstory
- Smoking Is Cool
- The Stoic
- Sugar and Ice Personality
- Tall, Dark and Snarky
- Used to Be a Sweet Kid
- Annoying Younger Sibling: To both of his siblings, though he causes significantly more grief for Yuki than Mika.
- Depraved Bisexual: Played for laughs.
- Palette Swap: He is nearly identical to his brother, but with tan skin and darker hair and eyes. So much so that Shuichi mistakes him for Yuki not once, but twice.
- Stalker with a Crush: To Ryuuichi.
Voiced by: Hiromi Tsuru (Japanese), Angora Deb (English)
Voiced by: Shinichiro Miki (Japanese), Tim Breese (English)
- Armoured Closet Gay: When he’s telling Shuichi how disgusting and unnatural his relationship with Yuki is, it becomes pretty obvious that no small part of his rage and irrational hatred towards Shuichi is a result of his own self-loathing and repression.
- Asshole Victim: It’s hard to feel much sympathy for him when Tohma has him run over by a car.
- Driven by Envy: Becomes obsessed with destroying Shuichi, because he believes Bad Luck is being favored over Ask by NG and Tohma.
- Irrational Hatred: For Shuichi.
- It's All About Me: Initially decides Shuichi is his rival because he wants 100% of Tohma’s and NG’s attention and can’t stand having to share it with Bad Luck. It spirals out of control from there.
- Jerk Ass
- Laser-Guided Karma: Courtesy of Tohma.
- Smug Snake: His official character profile describes him with such terms as "arrogant" and "has a tendency to smirk".
- Unknown Rival: To Shuuichi.
Ken-chan and Ma-kun
Voiced by: Ryotaro Okiayu (Japanese), Brian Maillard (English)
- Ax-Crazy: Played for Laughs
- Bunny-Ears Lawyer
- Disguised in Drag: As a Huge Schoolgirl on a date with Hiro, in an effort to distract the Paparazzi.
- Do Not Call Me "Paul": He's "K" when he's working. He even tells his wife to only call him "K" when he's working.
- Eagle Land: Pretty much the embodiment of the Japanese stereotype of Americans Turned Up to Eleven.
- Gratuitous English: His dialogue in general is full of random English words and phrases. There's also a rather long conversation between him and Judy that's entirely in, ostensibly, English (originally; Tokyopop's translation, er, translated it).
- Gun Fu
- The Gunslinger
- Happily Married: To Judy Winchester, an A-list movie star.
- Only Known by Their Nickname: At first. See Do Not Call Me "Paul" above. Only his wife and Reiji ever call him him by his full name.
- Phenotype Stereotype: Blonde, blue eyed, tall, and shoots at anything. Obviously American.
- Spell My Name with an "S": Tokyopop’s translation changed the spelling of his first name to Claude. Murakami’s original spelling of his name ( Krawd), while questionable, has a more obvious connection to his nickname. Needless to say, readers who had never seen the original text were left somewhat confused.
- Trigger Happy: His propensity to shoot anything for any reason is a defining personality trait.
Voiced by: Toshikatsu Izaki (Japanese)
- Asshole Victim: He may be a victim of murder, but it's hard to feel sympathy because Eiri killed in self-defense when he paid some guys to gang-rape him.
- Closet Key: For Eiri.
- Hot for Student
- Posthumous Character
- The Alcoholic
- But Not Too Foreign: Yoshiki is American, but of Japanese decent and generally lacks all the typical Eagleland attributes shared by the other American characters.
- Cloud Cuckoo Lander
- Drives Like Crazy
- Everyone Has Standards: Yoshiki can't bring herself to hate Yuki for murdering her older brother because she recognizes her brother's actions as having crossed the Moral Event Horizon.
- Gender-Blender Name: Retains her masculine birth name despite identifying as a woman.
- Parental Substitute: For Riku.
- Sweet Polly Oliver: Briefly, when she dresses up as her dead brother as part of a plan to help Yuki get over him.
- Trans Equals Gay: Mostly due to Murakami being Japanese and Japanese culture having a poor grasp on gender identity issues. She uses the term okama to describe herself at one point and Tokyopop chose to translate this as "gay". The terminology used by both Yoshiki herself and the characters to describe her is especially jarring since Yoshiki behaves more or less like a straight woman and not like a gay man at all.
- Transvestite: Yoshiki started dressing like a girl to get more attention, which somehow evolved into becoming actually transgender.
Reiji aka Rage
Voiced by: Miki Nagasawa
- Berserk Button: Don't say she's just a chick!
- But Not Too Foreign: She's as American as K is, but ethnically Japanese and speaks the language the fluently. She still has the designated Eagleland trait of being Ax-Crazy, but is otherwise doesn't come off as foreign the same way that K does.
- Calling the Old Man Out: When she quits working for XMR so she can follow Shuichi to Japan, she tells her dad (who is also the label boss) how she really feels.
- Double Standard: Abuse, Female on Male: Her treatment of Shuichi is this.
- Fag Hag: She has feelings for Shuichi, but also gets turned on by guy-on-guy...
- Gender-Blender Name: Reiji is fairly common Japanese name. For boys.
- Meganekko: Something of a deliberate subversion of the usual personality associated with this trope. Murakami does state in her notes that she gave Reiji glasses because of Rule of Sexy.
- Oblivious to Love: Poor Bill.
- Punny Name: Reiji is pronounced just like the English word Rage.
- Stalking Is Funny If It Is Female After Male: She follows Shuichi all the way from New York to Japan and strong-arms her way into becoming his manager. And it’s hilarious.
- Yaoi Fangirl
- Badass in a Nice Suit
- Being Personal Isn't Professional
- Consummate Professional
- Corporate Samurai
- Sharp-Dressed Man
- Butt Monkey
- Ignored Enamored Underling: For Tohma.
- No Name Given: Only known by his surname. Not even Murakami knows what his given name is.
- Only One Name: Again, only known as "Sakano".
- Subordinate Excuse: Why else would he keep working for Tohma?
- Arranged Marriage: To Yuki. She calls it off later.
- I Want My Beloved to Be Happy
- Pair the Spares: With Hiro.
- Raven Hair, Ivory Skin