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Giacinta "Jinx" Johnson
Played by: Halle BerryAn NSA agent who joins Bond to fight Gustav Graves.
- Action Girl: She kicks ass without much effort when needed.
- Badass in Distress: Gets caught twice by the enemy, and at one point she's strapped to a table and would've been killed with lasers Goldfinger-style if it wasn't for Bond's intervention.
- Distaff Counterpart: For Bond, like Anya Amasova, Pam Bouvier, and Wai Lin. It's she who pulls a Not Staying for Breakfast on Bond.
- Faux Action Girl: Her proficiency seems to switch scene to scene.
- Girl of the Week: The main Bond girl of the film.
- In-Series Nickname: She's nicknamed "Jinx" for having been born on a Friday the 13th.
- Meaningful Name: Gets caught twice by the enemy. Talk about being jinxed.
- Ms. Fanservice: Topping Honey Rider is no small task, but Halle Berry sure looks good in that bikini.
- Shout-Out: Her first shot was based on Honey Rider emerging from the sea in Dr. No.
- Spy Catsuit: She wears a catsuit as her outfit for infiltration missions.
- Unfortunate Names: International secret agents probably wouldn't want to be nicknamed (or be associated with someone who's nicknamed) "Jinx".
Colonel Tan-Sun Moon
Played by: Will Yun LeeFirst major villain of Die Another Day, he appears in the prologue with an elaborate plot to usurp control of North Korea, then conquer South Korea and Japan.
- Colonel Kilgore: He eagerly looks forward to the idea to go to war with South Korea and Japan.
- Cool Car: He's got a nice collection of sports cars.
- Deadpan Snarker: He has no shortage of barbs to trade. For just one example, he's the Trope Namer for Majored in Western Hypocrisy.
- Disney Villain Death: Or it seems so ...
- Faking the Dead: He uses the opportunity to hide and reinvent himself as Gustav Graves.
- Far-East Asian Terrorists: He and his faction in the Korean People's Army turn into pro-North Korean unification terrorists.
- Glory Hound: He's out to win glory in a war of Korean unification, regardless of the cost.
- Hair-Trigger Temper: His idea of disagreeing with his anger management therapist is to stuff him in a punching bag and beat the hell out of him.
- Hypocrite: He sees Western culture as being beneath him, when he has a big collection of Western sports cars, has a Western ally in the form of Miranda Frost, and changes his whole appearance to a Caucasian magnate to further his Evil Plan.
- Kingpin in His Gym: Trains his taekwondo kicks on a punching bag. In which he's stuffed his anger management therapist.
- Majored in Western Hypocrisy: Trope Namer. He was Western-educated and claims to despise the West for dividing Korea, but he blatantly abuses foreign aid to finance a personal collection of sports cars, has allies in the West like Miranda Frost, and is extremely corrupt and dictatorial.
- Renegade Russian: North Korean actually, but he fits the archetype exactly: high military leader of a post-Cold War regime who stages a coup against the current government to pursue his own plans for conquest.
- Shout-Out: His full name is a reference to Colonel Sun, the main villain of the fifteenth James Bond novel.
- "Well Done, Son!" Guy: Wants his father's approval. At first anyway.
Played by: Toby StephensThe major villain of the film, Gustav Graves is a billionaire diamond magnate who seems to be interested in alleviating world hunger with his new solar satellite. What is his connection to Col. Moon? The answer is... They're the same man.
- Affably Evil: A prerequisite for any Bond villain.
- Alliterative Name: Gustav Graves
- Big Bad
- Big Fancy House: His mansion in Iceland is a Big Fancy Ice Palace.
- Captain Ersatz: Graves is very much based on Sir Hugo Drax, from building a huge space project to supposedly solve the world's problems, being a media darling, building his fortune on mining and having an extravagant lifestyle.
- Deadpan Snarker: Graves claims to have modelled himself after Bond; he certainly included the snide remarks on that.Gustav Graves: [in regards of receiving a knighthood] What a wonderful day to become a knight.
- Diabolical Mastermind: His Evil Plan involves building a huge space project, build his fortune on mining and has an extravagant lifestyle.
- Evil Counterpart: To Bond, invoked and lampshaded by Graves himself.
- Evil Redhead: Besides becoming Caucasian, the gene alteration surgery also made him a redhead.
- Fiction 500: Graves build a wealth in diamonds that's almost impossible to quantify.
- Foreshadowing: Before he's revealed to be Colonel Moon under a new identity, you notice that his sword duel with Bond is extremely vicious and rife with obvious personal loathing towards Bond on Graves's part. It's a clue that they've crossed paths once before.
- Hair-Trigger Temper: He can barely stand in the same room as Bond before lashing out. Later revealed to be because he's Colonel Moon.
- Hoist by His Own Petard: Bond manages to defeat him by hitting a switch on the suit that shocks him before using the parachute Gustav had just put on himself to suck him into a turbine outside the plane.
- Kill Sat: Part of his Evil Plan is to build a satellite than can destroy any targets he wants from orbit, including incoming missiles against the satellite.
- Kingpin in His Gym: He loves fencing and has a rather vicious duel with Bond.
- Magic Plastic Surgery: It's revealed that he's actually Colonel Moon after having submitted himself to a groundbreaking gene surgery to alter his entire ethnicity that changed him from North Korean colonel into a snobby British playboy.
- Man of Wealth and Taste: Graves is filthy rich and enjoys the high-class life.
- Not So Different: Gustav Graves uses it as a taunt to Bond.
- Older Hero vs. Younger Villain: Graves is notable as the only Bond Big Bad to be explicitly younger than James himself. This also is true meta-wise: At the time of filming, Will Yun Lee and Toby Stephens, the actors who portray him as Colonel Moon and as Graves respectively, were 30 and 32 years old, facing off against a 48 year old Pierce Brosnan.
- Red Right Hand: A side effect of the plastic surgery that turned him from Colonel Moon into Gustav Graves is that he's been left with permanent insomnia, and thus must spend one hour of each day in an REM machine to keep himself sane.
- Self-Made Orphan: Kills his father after he tries to stop him.Gustav: (in Korean) Father... you disappoint me.
- Shock and Awe: Wears a protective electric suit in the climax of the movie which also doubles as (in his words) an ergonomical way to control the Icarus.
- Suddenly Ethnicity: The Reveal comes as Graves and Zhao meet in Iceland.
- That Man Is Dead: Inverted. General Moon, horrified with what his son has become, says that his son died when he fell into the waterfall.
- Turbine Blender: He dies by getting sucked into one of his plane's turbine after Bond kicks him out of it.
- Villain with Good Publicity: Graves is beloved by England, schmoozes with the tabloid press, and he's introduced with the mention that he's due to be granted a knighthood.
- Wicked Cultured: You can't get more Wicked Cultured than naming your solar-based weapon "Icarus", though it's also a great case of Tempting Fate.
Played by: Rosamund PikeMI6 operative working on the Gustav Graves case with Bond. She was also an Olympic fencer.
- Bare Your Midriff: The outfit that she displays in the final fight against Jinx bares her upper abdomen.
- Dark Action Girl: Frost is manipulative and not ashamed to fight.
- Defrosting Ice Queen: Well the defrosting part is a subversion. She was faking it to get Bond's trust.
- Evil Is Petty: Seriously, selling out your country...just because you came in second at the Olympics. Wow, just wow.
- Impaled with Extreme Prejudice: How Jinx kills her, stabbing her in the the midsection through a The Art of War book and kicking the knife into her as the final blow. Doubly funny that their clash was a sword fight and when you remember that Frost did come in at second place in the Olympics.
- Meaningful Name: An Ice Queen called Frost.
- The Mole: She was the one who revealed Bond's true identity in North Korea.
- Pimped-Out Dress: Her ice blue dress, with icicles-like tassels.
- Pretty in Mink: Has a fur scarf, a fur trimmed coat, and her white fur wrap Would be Fur and Loathing, except she wears a few furs before the reveal, and they seem to be fake anyway.
- Rule of Symbolism: Her name, and the style of her ice dress.
- Second Place Is for Losers: She got a silver medal for fencing, but was awarded gold after the previous winner OD'ed on steroids which was planted by Graves's people, thus effectively buying Miranda's loyalty. Thus this trope comes into play, in that she would turn on her country rather than accept second place.
Played by: Rick YuneColonel Moon/Gustav Graves' right hand man.
- As Long as It Sounds Foreign: Zao isn't a Korean name.
- Bald of Evil: After the botched operation.
- Cool Car: Jaguar XKR, with enough gadgets to rival Bond's Aston Martin Vanquish.
- Creepy Blue Eyes: Post-botched surgery.
- The Dragon: Is incredibly loyal to Colonel Moon, even after he undergoes Magic Plastic Surgery and becomes Graves.
- Evil Albino: After his gene alteration surgery is interrupted by Bond.
- Good Scars, Evil Scars: The nasty result to his face of the exploding diamond briefcase serves as a Red Right Hand.
- Falling Chandelier of Doom: Dies when one falls on him.
- Magic Plastic Surgery: Was going through one before Bond intervened.
- Names to Run Away from Really Fast: Zao means "evil" in Serbo-Croatian.
- Only One Name: Just "Zao" and nothing more. It's possible "Zao" isn't even his real name and is just a nickname.
- Red Right Hand: First, the diamonds encrusted on his face and secondly, his Uncanny Valley look after the botched gene alteration process.
Played by: Lawrence MakoareA henchman of Gustav Graves. He attempts to kill Jinx using lasers in a secret diamond cutting room, but Bond manages to save her in time.
- Hoist by His Own Petard: Just as Kil is about to stab Bond, Jinx grabs the remote to the laser machine and fires a beam through the back of his head and out his mouth, killing him.
- Impaled with Extreme Prejudice: With a laser.
- Meaningful Name: He's obviously a killer.
- Names to Run Away from Really Fast: To the point where it's actually funny instead of scary. His real, given name is apparently Kill. Wryly lampshaded by Bond during his intro.
- Punny Name: Kil and Kill are not exactly lightyears apart.
- Torture Technician: His function as Gustav's henchman.
Played by: MadonnaA fencing teacher. She introduces Bond to Miranda Frost and Gustav Graves.