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Giacinta "Jinx" Johnson
Played by: Halle BerryA NSA agent who joins Bond to fight Gustav Graves.
- Action Girl: She kicks ass without much effort when needed.
- Badass in Distress: Gets caught twice by the enemy, and at one point she's strapped to a table and would've been killed with lasers Goldfinger-style if not for Bond's intervention.
- Bond One-Liner: She says to Bond, "I might have broken her heart," when the latter happens to find Frost dead.
- Distaff Counterpart: For Bond, like Anya Amasova, Pam Bouvier, and Wai Lin. It's she who pulls a Not Staying for Breakfast on Bond.
- Faux Action Girl: Her proficiency seems to switch scene to scene.
- Girl of the Week: The main Bond girl of the film.
- In-Series Nickname: She's nicknamed "Jinx" for having been born on a Friday the 13th.
- Meaningful Name: Gets caught twice by the enemy. Talk about being jinxed.
- Ms. Fanservice: Topping Honey Ryder is no small task, but Halle Berry sure looks good in that bikini.
- Shout-Out: Her first shot was based on Honey Ryder emerging from the sea in Dr. No.
- Spy Catsuit: She wears a catsuit as her outfit for infiltration missions.
- Unfortunate Names: International secret agents probably wouldn't want to be nicknamed (or be associated with someone who's nicknamed) "Jinx".
Colonel Tan-Sun Moon
Played by: Will Yun LeeFirst major villain of Die Another Day, he appears in the prologue with an elaborate plot to usurp control of North Korea, then conquer South Korea and Japan.
- Antagonistic Offspring: Kills his own father after his dad realizes he's Gustav Graves in disguise and is horrified at what his son has done.
- Colonel Kilgore: He eagerly looks forward to the idea to go to war with South Korea and Japan.
- Cool Car: He's got a nice collection of sports cars.
- Deadpan Snarker: He has no shortage of barbs to trade. For just one example, he's the Trope Namer for Majored in Western Hypocrisy.
- Disney Villain Death: Or it seems so ...
- Faking the Dead: He uses the opportunity to hide and reinvent himself as Gustav Graves.
- Far-East Asian Terrorists: He and his faction in the Korean People's Army turn into pro-North Korean unification terrorists.
- Glory Hound: He's out to win glory in a war of Korean unification, regardless of the cost.
- Hair-Trigger Temper: His idea of disagreeing with his anger management therapist is to stuff him in a punching bag and beat the hell out of him.
- Hypocrite: He sees Western culture as being beneath him, when he has a Western education, a large collection of European sports cars, a Western ally in the form of Miranda Frost, and changes his whole appearance to a Caucasian magnate to further his Evil Plan. Also the Trope Namer for Majored in Western Hypocrisy.
- It's All About Me: He seems to look out for the Korean unification less because of whatever benefit it will grant North Korea, but to become immortalized in history.
- Jerkass: He's one big of a douche, as he claims to despise the West for dividing Korea, yet is Western-educated and has a personal collection of sports cars, and when his father realizes that Gustav Graves is actually his son in disguise, he promptly offs him.
- Kingpin in His Gym: Trains his taekwondo kicks on a punching bag. In which he's stuffed his anger management therapist.
- Majored in Western Hypocrisy: Trope Namer. He was Western-educated and claims to despise the West for dividing Korea, but he blatantly abuses foreign aid to finance a personal collection of sports cars, has allies in the West like Miranda Frost, and is extremely corrupt and dictatorial.
- Not Quite Dead: He's currently a Caucasian in another part of the globe.
- Renegade Russian: North Korean actually, but he fits the archetype exactly: high military leader of a post-Cold War regime who stages a coup against the current government to pursue his own plans for conquest.
- Shout-Out: His full name is a reference to Colonel Sun, the main villain of the fifteenth James Bond novel.
- "Well Done, Son!" Guy: Wants his father's approval. At first anyway.
Played by: Toby StephensThe major villain of the film, Gustav Graves is a billionaire diamond magnate who seems to be interested in alleviating world hunger with his new solar satellite, who seems to be connected to Colonel Moon...
- Affably Evil: A prerequisite for any Bond villain.
- Alliterative Name: Gustav Graves
- Big Bad: He's the main antagonist of the film.
- Big Fancy House: His mansion in Iceland is a Big Fancy Ice Palace.
- But Not Too Foreign: He's Argentinian-English. At least currently. He's originally North-Korean.
- Captain Ersatz: Graves is very much based on Sir Hugo Drax, from building a huge space project to supposedly solve the world's problems, being a media darling, building his fortune on mining and having an extravagant lifestyle, to actually being a military officer of a totalitarian government (Nazi Germany for Drax in the novel, North Korea for Graves in the film) who took the opportunity of being declared dead to create a new identity for himself.
- Deadpan Snarker: Graves claims to have modelled himself after Bond. He certainly included the witty remarks on that.Gustav Graves: [in regards of receiving a knighthood] What a wonderful day to become a knight.
- Diabolical Mastermind: His Evil Plan involves building a huge space project, build his fortune on mining and has an extravagant lifestyle.
- Disappointed in You: Said nearly word-for-word to General Moon before killing him.
- Even Evil Has Loved Ones: He might be a borderline sociopath but he still wants to make his father proud, he seems genuinely fond of Miranda, and despite being Zao's boss and superior, the two of them are really good friends.
- Evil Brit: He's half-English and the film's Big Bad. Except he's not really an Englishman.
- Evil Counterpart: To Bond, invoked and lampshaded by Graves himself.
- Evil Redhead: Besides becoming Caucasian, the gene alteration surgery also made him a redhead.
- Fiction 500: Graves has built a wealth in diamonds that's almost impossible to quantify. Illegal blood diamonds that is.
- Foreshadowing: Before he's revealed to be Colonel Moon under a new identity, you notice that his sword duel with Bond is extremely vicious and rife with obvious personal loathing towards Bond on Graves's part. It's a clue that they've crossed paths once before.
- Hair-Trigger Temper: He can barely stand in the same room as Bond before lashing out. Later revealed to be because he's Colonel Moon.
- Hoist by His Own Petard: Bond manages to defeat him by hitting a switch on the suit that shocks him before using the parachute Gustav had just put on himself to suck him into a turbine outside the plane.
- The Insomniac / The Sleepless: A side effect of the plastic surgery that turned him from Colonel Moon into Gustav Graves is that he's been left with permanent insomnia, and thus must spend one hour of each day in an REM machine to keep himself sane.
- It's All About Me: His near death experience and changing his identity has lowered neither his selfishness nor his quest for power and glory, at all.
- Kill Sat: Part of his Evil Plan is to build a satellite than can destroy any targets he wants from orbit, including incoming missiles against the satellite.
- Kingpin in His Gym: He loves fencing and has a rather vicious duel with Bond.
- Magic Plastic Surgery: It's revealed that he's actually Colonel Moon after having submitted himself to a groundbreaking gene surgery to alter his entire ethnicity that changed him from North Korean colonel into a snobby British playboy.
- Man of Wealth and Taste: Graves is filthy rich and enjoys the high-class life.
- Not So Different: Gustav Graves uses it as a taunt to Bond.
- Nouveau Riche: He's recently become a multi-billionaire from a diamond mine he set up in Iceland. In reality, his massive fortune was really built by using the mine as a front for laundering conflict diamonds from Sierra Leone.
- Older Hero vs. Younger Villain: Graves is notable as the only Bond Big Bad to be explicitly younger than James himself. This also is true meta-wise: At the time of filming, Will Yun Lee and Toby Stephens, the actors who portray him as Colonel Moon and as Graves respectively, were 30 and 32 years old, facing off against a 48 year old Pierce Brosnan.
- Self-Made Orphan: Kills his father after he tries to stop him.Gustav: (in Korean) Father... you disappoint me.
- Shock and Awe: Wears a protective electric suit in the climax of the movie which also doubles as (in his words) an ergonomical way to control the Icarus.
- Suddenly Ethnicity: The Reveal comes as Graves and Zhao meet in Iceland.
- That Man Is Dead: Inverted. General Moon, horrified with what his son has become, says that his son died when he fell into the waterfall.
- Turbine Blender: He dies by getting sucked into one of his plane's turbine after Bond kicks him out of it.
- Villain with Good Publicity: Graves is beloved by England, schmoozes with the tabloid press, and he's introduced with the mention that he's due to be granted a knighthood.
- Wicked Cultured: You can't get more Wicked Cultured than naming your solar-based weapon "Icarus", though it's also a great case of Tempting Fate.
Played by: Rosamund PikeMI-6 operative working on the Gustav Graves case with Bond. She was also an Olympic fencer.
- Alas, Poor Villain: Bond takes the time to mourn her death after Jinx kills her.
- Bare Your Midriff: The outfit that she displays in the final fight against Jinx bares her upper abdomen.
- Dark Action Girl: Frost is manipulative and not ashamed to fight.
- Defrosting Ice Queen: Well the defrosting part is a subversion. She was faking it to get Bond's trust.
- Evil Brit: Turns out she's one of the villains.
- Evil Is Petty: Seriously, selling out your country...just because you came in second at the Olympics. Wow, just wow.
- Impaled with Extreme Prejudice: How Jinx kills her, stabbing her in the the midsection through a The Art of War book and kicking the knife into her as the final blow. Doubly funny that their clash was a sword fight and when you remember that Frost did come in at second place in the Olympics.
- Meaningful Name: An Ice Queen called Frost.
- The Mole: She was the one who revealed Bond's true identity in North Korea.
- Pimped-Out Dress: Her ice blue dress, with icicles-like tassels.
- Pretty in Mink: Has a fur scarf, a fur trimmed coat, and her white fur wrap Would be Fur and Loathing, except she wears a few furs before the reveal, and they seem to be fake anyway.
- Rule of Symbolism: Her name, and the style of her ice dress.
- Second Place Is for Losers: She got a silver medal for fencing, but was awarded gold after the previous winner OD'ed on steroids which was planted by Graves's people, thus effectively buying Miranda's loyalty. Thus this trope comes into play, in that she would turn on her country rather than accept second place.
- Statuesque Stunner: A beautiful woman who clocks 5'9.
Played by: Rick YuneColonel Moon's, and later, Gustav Graves' right hand man.
- As Long as It Sounds Foreign: Zao isn't a Korean name. See below.
- Bald of Evil: After the botched operation, he's left bald.
- Cool Car: Jaguar XKR, with enough gadgets to rival Bond's Aston Martin Vanquish.
- Creepy Blue Eyes: Post-botched surgery, he gets anormally blue eyes.
- The Dragon: Is incredibly loyal to Colonel Moon, even after he undergoes Magic Plastic Surgery and becomes Graves.
- Evil Albino: After his gene alteration surgery is interrupted by Bond, he acquires an albino-like appereance.
- Falling Chandelier of Doom: Dies after a chandelier falls on him at the ice palace courtesy of Bond.
- Good Scars, Evil Scars: The nasty result to his face of the exploding diamond briefcase serves as a Red Right Hand.
- Karmic Death: The chandelier Bond kills him with was made of diamonds.
- Magic Plastic Surgery: Was going through one before Bond intervened.
- Names to Run Away from Really Fast: Zao means "evil" in Serbo-Croatian.
- Oh, Crap!: He realizes his fate seconds before the ice chandelier kills him.
- Only One Name: Just "Zao" and nothing more. It's possible "Zao" isn't even his real name and is just a nickname. Or perhaps a codename given that Zao is, after all, a secret agent/terrorist.
- Red Right Hand: First, the diamonds encrusted on his face and secondly, his Uncanny Valley look after the botched gene alteration process.
- The Scream: Zao screams when Bond drops the chandelier on him.
- Villainous Friendship: With Colonel Moon even after he becomes Graves.
Played by: Mikhail GorevoyA Russian scientist and henchman of Gustav Graves. He created Icarus and the power suit that Gustav Graves uses to control it.
- Disney Villain Death: He's sucked out of the hole in the plane at the end.
- The Evil Genius: The man that created the Icarus for Graves.
- Gadgeteer Genius: When Gustav Graves asks him for something more "ergonomic" with which to control the Icarus (until then he was using a device contained in a briefcase), Vlad creates a Powered Armor suit.
Played by: Lawrence MakoareA henchman of Gustav Graves. He attempts to kill Jinx using lasers in a secret diamond cutting room, but Bond manages to save her in time.
- Hoist by His Own Petard: Just as Kil is about to stab Bond, Jinx grabs the remote to the laser machine and fires a beam through the back of his head and out his mouth, killing him.
- Impaled with Extreme Prejudice: The way the laser beam hits him (through the back of his head and out his mouth) is made to look like he got impaled with a rod.
- Meaningful Name: Mr. Kil is obviously a killer.
- Names to Run Away from Really Fast: To the point where it's actually funny instead of scary. His real, given name is apparently Kil. Wryly lampshaded by Bond during his intro.
- Punny Name: Kil and Kill are not exactly lightyears apart.
- Torture Technician: His function as Gustav's henchman.
Played by: Kenneth TsangThe father of Colonel Tan-Sun Moon and a general in the North Korean army.
- I Have No Son: Ashamed and horrified with what kind of a monster his son has become, General Moon says that his son died when he fell into the waterfall.
- Like Father, Unlike Son: He is the total opposite of his Spoiled Brat son.
- Papa Wolf: When Bond seemingly assassinates Colonel Moon, the general has him imprisoned and tortured for more than a year.
- Reasonable Authority Figure: In stark contrast to his own son, General Moon sent him to study in the West so he could help bridge the gap between the two Koreas, refused to condone the torture DPRK soldiers inflicted on Bond, resisted attempts by hardliners to launch an open invasion to the South, and finally, tries to kill his own son when he realizes what a monster he has become.
- Roaring Rampage of Revenge: Bond himself, who had no cause to feel pity for the man who allowed him to be tortured for fourteen long months, is so infuriated by General Moon's death that he wastes no time going in to finish off the traitorous former colonel.
- Tranquil Fury: When Graves forces his father to watch as he unleashes Icarus upon the DMZ, a move that Moon is certain will trigger a destructive war that will ruin North Korea. After having spent the past year pining over his son's betrayal and supposed death, Moon takes up arms against his own son, telling that he is dead to him.
Played by: Ho YiThe manager of the Royal Rubyeon Hotel in Hong Kong, who also works for the Chinese secret services.
- Covert Group with Mundane Front: He's a chinese secret agent whose cover is that of a hotel manager.
- Hospitality for Heroes: When Bond walks into the Royal Rubyeon Hotel in his wet pajamas, with long hair and a beard and without any money, the receptionist doesn't take him seriously. Then Chang recognizes him and offers him a room and new clothes immediately (although it's initially to spy on him through a Honey Trap with Peaceful Fountains of Desire).
- Mistaken for Spies: Played with. He believes Bond has come to Hong Kong to prepare something to take the city back from China on behalf of the UK, since it is Chinese again since 1997 and the presence of a British agent there is fishy to him. Then Bond explains him he's just after Zao.
Peaceful Fountains of Desire
Peaceful Fountains of Desire
Played by: Rachel GrantA masseuse who is sent to Bond's room when he is staying at a hotel in Hong Kong. When she arrives to his room, it seems at first that Bond tries to seduce her, only to be revealed by him that she's actually a Chinese agent posing as a masseuse to probe Bond for information.
- Fanservice Extra: She appears for a few minutes and to give the movie a little extra titillation.
- Happy Ending Massage: Discussed. When she comes to Bond's room claiming to be his masseuse and he seemingly starts to seduce her, she claims to be an aversion of this, saying that she's "not that kind of masseuse," before Bond tells her that he's "not that kind of customer," and proceeds to demonstrate that her superiors seemed to actually try to go for that route.
- Hidden Weapons: She has a gun in a holster around her thigh.
- Honey Trap: She was sent by Mr. Chang to obtain information from Bond.
- Mighty Whitey and Mellow Yellow: Subverted. At first it seems like Bond tries to seduce her when she's sent to his room. Then he takes her gun and reveals her as a Chinese secret service operative.
- Ms. Fanservice: There's a close shot of her legs when Bond finds the gun in her thigh holster.
- Name That Unfolds Like Lotus Blossom: Peaceful Fountains of Desire is a mellow woman who inspires desire. Subverted in that it's most likely an alias for her masseuse cover, which also denotes that the "desire" part is enforced, since she's a Honey Trap.
- Only Known by Their Nickname: Assuming that "Peaceful Fountains of Desire" was just an alias for her masseuse cover.
- Overly Long Name: "Peaceful Fountains of Desire" seems quite like a mouthful. The end credits seem to agree, as she's only credited in them as "Peaceful."
- She's Got Legs: There's a close-up on her thighs when Bond finds her hidden gun.
Played by: MadonnaA fencing teacher. She introduces Bond to Miranda Frost and Gustav Graves.
- The Cameo: A cameo for Madonna, who composed the movie's theme.
- "Do It Yourself" Theme Tune: She's played by the woman who sang and composed the Title Theme Tune.
- Hell-Bent for Leather: Befitting of modern Madonna (who has a thing for leather), Verity is clad in black leather.
- Only One Name: Just Verity.
- Zip Me Up: The first thing Verity does when she appears is ask Bond to help lace up her corset.