Creators Pet / Professional Wrestling

Realistically, just about any wrestler who is overpushed (that is to say, given more screen-time and wins than their talent level or popularity would deserve) could be a Creator's Pet. Only the most obvious examples should be listed below.

  • Pick any wrestler who is on the booking team, or better yet, a relative of someone on the booking team. Some American examples: June Byers (daughter-in-law of Billy Wolfe), Dustin Rhodes (son of Dusty Rhodes), Triple H (son-in-law of WWE's Vince McMahon), Jeff Jarrett (co-owner and son of Jerry Jarrett) in TNA, Erik Watts (son of Bill Watts), David Sammartino (son of Bruno Sammartino, not part of the booking team but pushed in an attempt by them to please his father), David Flair (son of Ric Flair, see Sammartino), and Kevin Nash (booker in 1998-1999) in WCW, Greg Gagne and Larry Zbyszko (son and son-in-law of Verne Gagne, respectively) in the AWA. Such wrestlers are usually pushed far beyond their ability levels or to the point where fans become sick of seeing them. Other countries' promotions are not immune to this either.
    • In Byers' case, she was popular, just not as popular as forerunner Mildred Burke, who was banned from the National Wrestling Alliance after she divorced Billy Wolfe.
    • Back in the territory days of wrestling, Nick Gulas was the promoter in Memphis. Then his son, George, decided to become a wrestler in 1970s. Nick pushed him hard, but the fans knew George was a mediocre wrestler at best and was only pushed because he was the promoter's son. This ultimately led to Jerry Jarrett and Jerry Lawler leaving and starting their own promotion in Memphis - and driving Gulas out of business. Of course, they would push their OWN sons (Jeff Jarrett and Brian Christopher, respectively) to the moon once they got the chance as well. Even after the USWA (United States Wrestling Association in Memphis) closed in 1997, Jerry Jarrett went so far as to create TNA as a vehicle to push Jeff.
    • Erik Watts, the son of veteran wrestler "Cowboy" Bill Watts had a very poorly recieved run in WCW during the early 90's, which miraculously occurred during the period his father was on the booking commitee.
    • Dustin Rhodes, aka Goldust managed to grow out of it. While Dusty pushed him to the moon in his initial WCW run, after Dustin left for WWE he and his father weren't on speaking terms for five years, which coincided with his greatest success as Goldust in WWE while Dusty Rhodes was in WCW.
    • Triple H is arguably the prime example in this genre. Even when he was out for a year with a quad injury, it seemed like J.R. or Jerry Lawler would mention him during every match (even a women's or cruiserweight match). And that's when they weren't showing heroic montages of HHH's rehab. If he wasn't a Creator's Pet already, that time period made him one.
      • And now Triple H has managed to become an even bigger Creator's Pet than he was before with the recent COO storyline, to the point where the entire roster save for a few face main eventers pulled a Face–Heel Turn (a temporary one in the case of face wrestlers) and voted "No Confidence" on him, to which he responded by saying a broom could do a better job than all of them, and the remaining face wrestlers who stayed behind kissed his ass, including CM Punk, the guy he had been feuding with for months. Even Vince McMahon himself came back to shill his son-in-law/future heir as COO, even as he is stripping him of his duties of running RAW. The entire purpose was just to put over how amazing HHH is as kayfabe COO and will be as Vince's successor in Real Life when Vince steps down/dies.
    • Not so with Randy Orton. Despite both his father and his grandfather being famous wrestlers, Randy has long since outstripped either of them in worldwide popularity, and rightly so. In fact, when "Cowboy" Bob Orton returned to WWE in 2005, it looked like he was trying to ride his son's coattails rather than the other way around. He's also the only one in his family (also including uncle Barry, aka Barry O or the Zodiac in the Hart family's Stampede Wrestling promotion) to ever win a title in WWE. Of course, Orton has never been without his detractors, claiming that the only reason he still even has a job, let alone his eternal push, is because of both his lineage and his status as HHH's pet project.
  • Angelo Mosca Jr, the son of wrestler and Canadian football player Mosca Sr had a run like this in the old Mid-Atlantic territory, which eventually grew into WCW. He even won the prestigious Mid-Atlantic Heavyweight title three times.
  • Lex Luger's "Made in the USA" gimmick in the WWF was pretty much the definition of the Creator's Pet in wrestling. He was pushed to the top after Hulk Hogan finally "left for good" (well, for 8+ years, anyway), plugged directly into Hulk Hogan's feud with Yokozuna, and given a hugely over-the-top All American Face gimmick, in hopes to get him massively over. It completely failed on every level possible; the casual fans saw Luger as a poor imitation of the departed Hogan, and the smarks detested Luger's lack of mobility and failure to grasp even basic Wrestling Psychology, to the extent that body slamming the 640 pound Yokozuna still didn't get him over. Tellingly, after he got a title match with Yokozuna, with the stipulation that it would be Luger's only shot at the championship, then won the match by count-out (meaning the title didn't change hands), the fan reaction was less "clamoring for a rematch" and more "the idiot blew his one shot". To make matters worse, most fans liked (well, in a "love to hate" kind of way) the Narcissist gimmick he was using before the Heel–Face Turn.
  • Steve "Mongo" McMichael, a member of the mid-late 90's version of The Four Horsemen, could qualify as this. Mongo wasn't so much talentless as incredibly green in the ring, but he was still far, far below what a hardcore fan would expect from one of the Horsemen. Still, he was given a fairly long reign as the WCW United States Champion and a never-ending series of angles involving his then-wife now ex-wife Debra. Keep in mind that while all this was happening, Mongo still needed to be carried through matches.
  • Hulk Hogan himself was and is beloved in WWE, but in WCW he was, for the most part, a Creator's Pet. When he first arrived, fans hated his Invincible Hero schtick. Hogan's solution was that he wasn't invincible enough, and so he set about burying all the other top drawing wrestlers in the booking. Things got so bad that WCW had to take anti-Hogan signs from fans before letting them into the arenas, and free Hogan merchandise given to the fans in the front row was thrown back. Of course, Hogan was Rescued from the Scrappy Heap when the New World Order formed. A few years later the nWo had run its course and Hogan turned face again, and went right back into Pet-ness, where he remained until a falling out with booker Vince Russo had him removed from television until WCW's demise.
  • The Rock, for much of his first year or so. Green as grass, pushed to the moon, won the IC title, all over TV and the fans loathed him. "Die Rocky, Die" chants were not uncommon. He was only rescued by his Face–Heel Turn, making the most of fan hatred while letting him grow as a performer. It also helped that they retooled the character from a squeaky clean face into "Dwayne Johnson, cranked Up to Eleven".
  • Beaver Cleavage. This gimmick was Chaz Warrington (formerly Headbanger Mosh) and his kayfabe girlfriend, the late Marianna Komlos, as a hypersexual parody of Leave It to Beaver. This was his fist hype vignette. It was Vince Russo's pet gimmick. Russo fought and fought with the rest of the WWF creative team to get Beaver Cleavage on the air, and when he finally did, the fan reaction was as negative as everyone not named Vince Russo expected. Vince McMahon himself vetoed the character a couple of weeks in, nipping his Pet-ness in the bud. The incident, however, was one of Russo's main reasons for leaving WWF for WCW. As for Chaz and Marianna, after being allowed to work under their real names without gimmicks for about 2 weeks, they got stuck in a domestic abuse angle.
  • As bad as Trips was, Jeff Jarrett in TNA was (is?) a lot worse, especially in 2005, when fans were pleading with him to "DROP THE TITLE!" Not to mention the fact that he is also the head booker, as well as a wrestler. However, this all started in 1999 when Jarrett was pushed big time in WCW because of his friendship with Vince Russo, the then-current "writer" for WCW. While Triple H does have a lot of pull in WWE thanks to his marriage to Stephanie McMahon, it is Vince McMahon who gets the final word on everything. Not to mention, Jarrett is inferior in both wrestling psychology and cutting promos to Trips, making his over-the-top prominence that much more obnoxious.
  • Towards the end of ECW's run, Justin Credible was made the ECW World Heavyweight Champion. Now, Credible had been quite good in his previous upper midcard role, as one half of the Impact Players tag team with Lance Storm. But when Storm left for WCW, Credible was promoted to the main event. As any wrestling fan knows, singles wrestling and tag teams are completely different and a great tag wrestler can be completely boring without his partner. Also, Storm's excellent wrestling ability covered up the flaws in Credible's work. But in an un-ECW like decision, Credible kept the belt, and retained it time and again, mostly against wrestlers who would work the title defense, maybe 2 or 3 other matches, and then leave the company. By the time the belt switched hands half a year later, fans were SICK of Justin Credible. This is actually an invoked example in Credible's case. Around this time, ECW's talent well was being sucked dry by WWE (who got such stars as Tazz and The Dudley Boys) and WCW (who got Lance Storm and others). Paul Heyman wanted a long term ECW champion, and so, in his own words, put the title on the one guy neither promotion would even try to sign (which is ironic as anything because WWE eventually did sign Justin Credible, albeit after the promotion had died).
  • The Carnage Crew were suppose to appeal to the blue collar Ring of Honor crowds against the rich druggies Special K. All that happened was Ring Of Honor giving its crowds two groups it disliked, but while Special K were beaten, mocked, broken up and retooled, the Crew endured with minimal changes. They were so bad laughter from ROHbots in attendance was picked up by the mics when Allison Danger stated they were superior to BJ Whitmer and Dan Maff at Testing The Limit.
  • John Cena over the course of his WWE title feuds with Chris Jericho and Kurt Angle in 2005, where he came to be booed so often he had to acknowledge (while on air) that the fans didn't like him on several occasions. Like Beaver Cleavage, most of the hate is aimed at the creator more than the pet; a lot of people would tolerate John Cena, half the crowd likes him, but WWE doesn't understand they'd rather see less of him and more of someone else, if only for a little while.
  • Michelle McCool was thought of this starting with her initial 2008 push. She was steadily promoted as the top babyface Diva on Smackdown, despite crowds being indifferent. She even became the first WWE Divas' Champion, going over the critical favourite Natalya. After crowds were still indifferent, she turned heel and was pushed as a monster. Hardcore fans still despised her - and claimed she was only getting pushed because of her marriage to The Undertaker -save a section of "Diva fans" warming to her. Matches with Melina and Mickie James got rave reviews but she got a lot of X-Pac Heat for repeatedly beating them and for her participation in a feud where she and Layla made fun of Mickie's weight. But she managed to shake this off when she and Layla formed LayCool, Michelle showing she had a better flair for comedy rather than The Stoic they'd presented her as. She also lost more frequently and received more Take That, Scrappy! moments.
  • The unfortunate story of Pro Wrestling NOAH. It was a breakaway from All Japan and fans came to see the familiar wrestlers. Newer wrestlers like Namoichi Marifuji, Takeshi Morishima and KENTA were tolerated on the under card but when the Kobashis, Akiyamas, Takayamas, Taues and the like started to fall to injury, sickness or age, attempts to move the newer wresters up the card did not succeed, with the fans outright turning on many they regarded promising but highly flawed. Mitsuharu Misawa, one of the few 90s AJPW stars still going strong even though he really should have took a break, literally worked himself to death in 2009 trying to get Go Shiozaki over.
  • Drew McIntyre is a good modern example; he was started picking up random wins in 2007 when he moved up to WWE proper from their developmental leagues, and when he "officially" became part of Smackdown in 2009, Vince McMahon personally claimed McIntyre would be a future World Champion. He proceeded to build a fairly long winning streak, and became WWE Intercontinental Heavyweight Champion by beating John Morrison. Despite this, he wasn't very entertaining to watch, and it seems he was unable to win a match without blind luck or gouging someone in the eyes. When Kane finally ended his winning streak, he threw a hissy fit, and the next week, by order of Vince McMahon, said loss was expunged. This was being played horrifically straight, or WWE's creative team was overdoing it purposely for laughs.
  • CHIKARA had Lince Dorado. He was pushed way, way too hard right after his debut in 2007, and then went through a period where he would alternately be booked too strongly and be booked as a wrestler of his stature normally would be. End result, Lince's popularity plummeted to the point where it wrecked that of his stablemates in The Future Is Now, Jimmy "Equinox II" Olsen and Helios. Eventually the bookers got the message and Lince was booked in the undercards, but the fans still considered The Future Is Now to be the least interesting group on the roster. When uber-heel group F.I.S.T beat TFiN, the fans chanted "Thank you FIST". Later, during Cibernetico Incredible, the crowd began booing after Lince scored two eliminations in the Torneo Cibernetico. A Face–Heel Turn was working to rescue him when Lince was abruptly fired from Chikara for either no-showing an event, appearing in a video without his mask, or both.
  • WWECW had a semi decent roster, believe it or not, but less attention was paid to "extremists" like CW Anderson or Psicosis or even any of the "vixens" it like Jazz and Trinity as was paid to Kelly Kelly, an exhibitionist whose first televised appearance was a Ratings Stunt where she promised to take off all her clothing before a cut to a commercial break and then failed to follow through. Still, Kelly didn't truly reach this status until she was given her own dancing trio known as "The Extreme Expose", who were so heavily booed the house mics were silenced during their segments.
  • Vickie Guerrero once she became the Smackdown GM on June 29th 2007. She was hated due to her poor acting and mic ability, not because of her character, and got X-Pac Heat as a result. WWE's response? They pushed her storyline with Edge even harder, going as far as to "banish" The Undertaker of all people, temporarily, and when Undertaker came back (only because SHE decided to punish Edge), it was Edge who was "sent to Hell" while Vickie cheered Undertaker. When Undertaker decided he was going to punish her too, she formed an alliance with The Big Show, who Undertaker feuded with and won against, but by that time Vickie had realigned with Edge and Taker seemed to forget about her, allowing Edge and Vickie to resume their awful kayfabe relationship angle as if the last few months didn't happen. Vickie was then promoted to GM of both RAW and Smackdown heading into Wrestlemania, and the WWE World Heavyweight Title match (a triple threat featuring John Cena, Edge, and Big Show) was centered around a Romantic Plot Tumor with Edge and Show fighting over Vickie, with Cena just there to play the face and make Vickie jokes. Following Wrestlemania, she chose to just be on RAW, WWE's primary television show, but continued her relationship with Edge, a Smackdown wrestler, who won the WHC back at Backlash, meaning that after over a year since their "storyline" began there was no sign that they would meet their downfall. Vickie only barely avoided being a Karma Houdini because she decided to leave in Real Life, which angered Vince McMahon. As a result, her "character" got comeuppance for the wrong reasons. Vickie suffered a Humiliation Conga and was dumped by Edge. She came back months later, primarily as a manager with a smaller role, and became the most popular heel in the company. Or perhaps not.
  • Gail Kim eventually evolved into this in TNA. She was initially the top face of the Knockouts division and became their first Women's Champion. After her program with Awesome Kong ended, she continued to get pushed as the top face and dominated angles. A May 2008 match furthering a feud between The Beautiful People and Roxxi Laveaux had Gail inserted into it and the feud then switched to between her and the Beautiful People. Rather than getting TBP over as heels, Gail prevailed rather easily. It wasn't until she left TNA that another was pushed as the top baby face. When she returned in 2011, she was now pushed as the top heel. Within two weeks she won the TNA Knockouts Tag Team titles without any storyline behind it and within another two weeks, she was the Knockouts Champion as well. Even after she lost the title, she still dominated angles. One involving the title was turned into a subplot while Gail's rivalry with the referee took centre stage. And she rarely loses cleanly too, despite TNA having no problem getting other tenured Knockouts to put over their opponents when the occasion calls for it. This did get reversed with Gail's Heel–Face Turn as she ended up putting over new Knockout Jessicka Havok and losing a lot of her Invincible Hero schtick.
  • During Ring of Honor's HD Net era, Dave Prazak was joined on commentary by Mike Hogewood, who they later learned would be hard to replace after they found better people for the job due to Hogewood being friends of HD Net staff members.
  • Bubba the Love Sponge became this in TNA the very moment he showed up on television, mainly due to the fact that the only reason he was there is because he was one of Hulk Hogan's friends. He certainly didn't do any favors for his popularity with his reported bullying of TNA talents off camera, which was only (sort of) tolerated because of said friendship with Hogan. Then it got worse when he made disparaging comments about the victims of the earthquake in Haiti. He was then involved in an incident (Read: He got beat up) that lead to Awesome Kong leaving the company. Bubba lasted a few months after Kong's departure, but he didn't let that grudge against her go. She was invited on a radio show, which turned out to be a setup by Bubba and the host, one of his friends. Abusive, racist language was hurled. Once word got out, Bubba was immediately fired from TNA. The news was met with near-total approval and joy from the Internet wrestling community. His very last appearance for the company saw Mick Foley, normally one of the kindest and most respectful grapplers in the industry, punch him right in the face for real.
  • The Bella Twins have been constant Base Breaking Characters with regards to this since their 2010 feud with Jillian Hall. In 2011 Brie randomly won the Divas' Championship, despite a much more interesting storyline featuring the debuting Kharma on the way - and Kelly Kelly being seemingly built up as the next top face to challenge her. Likewise the next year Nikki won the title for no reason and only held it for a week (as their contracts expired). When they returned to WWE in 2013, their appearances on Total Divas played this up - attempting to portray them as real-life Alpha Bitches. After a Heel–Face Turn, they remained supporting players in the division - until mid-2014 when they feuded with each other. Fans are split down the middle on this - as Brie had gotten incredibly over during her feud with Stephanie McMahon and Nikki's heel turn was very well received. However the initial segments proved disastrous and Narm-worthy (to the degree that even Nikki herself complained about them on a radio interview). When the feud moved away from longer segments, consensus seems to be that it's a form of this or So Okay, It's Average.
  • David Otunga is a mix between this and Real Life Writes the Plot. Pushed to the moon on NXT despite being sub par on the mic and being very green and downright dangerous in the ring, Otunga got second place in the first season and arguably more focus on him in the closing minutes than there was the winner; virtually all because of his engagement to Jennifer Hudson. It did not help that WWE bent over backwards to have him win contests along the way, in one case with them outright coming up with a lame excuse to disqualify someone who did beat him in a contest to sell programs for no reason but to ensure an Otunga victory.
    • Lampshaded on the season 1 finale of NXT as it was mentioned that the reason why he lasted this long was because of said engagement.
    • WWE seems to have gotten the message after the Nexus angle began. Wade Barrett has flourished in the role as the Nexus' leader, and many of the other NXT rookies have benefited considerably from the angle, including Justin Gabriel, Skip Sheffield, and even Michael Tarver (widely considered the worst of the original eight). David Otunga, however, has seemed lost in the shuffle, and hasn't really been given much to say or do.
      • Otunga is sliding into the role of The Starscream whose sole characterization seems to be a slimy opportunist looking to usurp Barrett as the Nexus' leader. It fits.
      • Thankfully, as of a year later, they did seem to at least realize that Otunga has the wrestling ability of a graham cracker and don't let him do it that often. He did join CM Punk's New Nexus, but he didn't really talk much during this period. The few times he did wrestle, it was usually either with a partner who did a fair share of the work or against somebody who could barely fight back, or in some cases, they'd find excuses to not have him in the match (such as him being scheduled to wrestle Sheamus, but Sheamus was destroyed before their match by Mark Henry). As of now, he's largely not wrestling and has taken on the role of John Laurinaitis' stooge lawyer (and bow tie aficionado).
      • Unfortunately, Otunga got a bit of a push in 2012. He's already beaten Ezekiel "Put-The-Great-Khali-In-The-Torture-Rack-And-Made-Him-Tap" Jackson with a spine buster. Twice. Fortunately, Otunga being used in a non-wrestling role seems to have redeemed him in the eyes of many fans.
  • Sheamus began as this in 2009 on the In-Name-Only ECW, where his back-and-forth feud with Goldust (yes that Goldust) where he actually lost at least one match and wrestled to a draw in another was instantly turned into a winning streak as well as being seen as a monster heel just for retiring good ol' boy Jamie Noble and curbstomping Jerry Lawler. Fast forward to being on Raw where, despite his size and power, he is a Dirty Coward heel that got lucky in his two championship wins rather than brutalizing fellow pets John Cena and Randy Orton who always had bigger fish to fry. He managed to avoid this after his Heel–Face Turn where he started to get good reactions from fans, save for about four weeks after WrestleMania where the crowd turned on him for the way he won the title off Daniel Bryan.
  • Jack Swagger. A decent wrestler who's in good shape but rather boring to watch and with a lisp that severely affects his promos. He got two absolutely random main event pushes, the first of which being his Money In The Bank win in 2010. After roughly about three months as World Champion, he dropped it and was never in the title picture again. Then in 2013 he returned after a long absence and got another push for the title, this one he didn't win. Most fans find him boring to watch, especially when he is frequently overshadowed by his more talented partner Antonio Cesaro.
  • Curtis Axel. Again, semi-decent wrestler but completely void of any charisma. Not helping was that he stuck around while his more popular, talented and charismatic former tag team partner Kaval was buried, "asked for his release" and was later revealed to have been fired in December despite winning a fan voted contest in which Axel was a loser of in 2010. He was randomly put into Paul Heyman's stable and quickly won the Intercontinental title. Again most fans find him boring and wonder why he was chosen to get a push. Then again, he is Mr Perfect's son (unfortunately, him not living up to his father's legacy only hurts him more).
  • Michael Cole, more specifically a heel persona he took on during WWE's first season of NXT (before he was just The Scrappy). He was given a match at WrestleMania, which many thought this was so they could capitalise on the universal hate for the guy by him getting humiliated on the grandest stage of them all. Due to in-universe Executive Meddling, he won his match and they dragged out his feud with Jerry Lawler for an extra two months. He finally got his comeuppance and suffered a Humiliation Conga, resulting in him toning it down for a while. This didn't last, however, as he quickly went back to being obnoxious and making everything about him, and he's still doing this as of this writing. Download him in the latest SmackDown vs. Raw game and he will be placed in constant title main events; change the match and the game will just place him in another one.
    • While Michael Cole is bad, Jerry Lawler as a Face is on a whole other level. It's blatant that they're keeping the poor man on the commentary table for personal reasons, as he himself has stated in interviews that he would rather be a trainer for upcoming talent, as he's tired of commentating. Yet, he still tries to be funny, he makes very awkward remarks about female talent (especially Kelly Kelly), his insults are incredibly juvenile, and it's very obvious that he's Vince McMahon's mouthpiece. This was made clear when a crowd was very audibly chanting "Let's go, Ziggler" and Jerry Lawler said "Listen to this crowd, 'Let's go, Sheamus!'".
      • This, however, all changed when Lawler had his real heart attack on September 10th, 2012. Many didn't actually want Lawler to die and were thankful for his recovery, making people tolerate him much more because his jokes, as lame as they might be, is proof that he's doing well and that the medical staff did what they were supposed to do. For Cole, however, it gave his heel persona the complete boot, as he seems to not only be a complete face commentator again, but he has gotten a ton of respect following the heart attack. Even though he's still a pet, he's proven his worth, it looks like. Took a real life incident for that to happen.
  • Alberto Del Rio is yet another example. Despite not able to connect with the audience, Del Rio has been pushed to the moon since his August 2010 debut and won the Royal Rumble match in 2011. He has constantly has title shot after title shot. Originally, he was one of the most hated heels on the roster, but after two terrible WWE title reigns and a heatless feud with Sheamus, all of his heat evaporated. When he turned face in the end of 2012, his push was relaxed, but once he went back to being a heel six months later, WWE went back to pushing him full-force. The reason behind Del Rio's huge push is because WWE sees him as a guy who can help carry WWE to a Hispanic fanbase, not to mention he is one of Triple H's favorites.
  • Mike Bennett and Matt Taven, the first and second winners of Ring of Honor's recurring "Top Prospect" Tournament, who both continued to be pushed by the promotion after fans made it clear they strongly disagreed with the notion either was a top anything, even greeting Bennett with chants of "You Can't Wrestle". Then the two were given their own Power Stable in The Kingdom. Even pairing them with Ensemble Darkhorse Adam Cole and Bennett's Real Life spouse Maria Kanellis could not stop them from getting hate. Oddly, New Japan Pro Wrestling fans seem to like them well enough.
  • Dixie Carter of TNA became outright hated by most in the Professional Wrestling fandom in 2011(and already was by peers in the business itself, including longtime fan favorite Jim Cornette), but TNA continues to shill her even if she's not on an episode, attempting to entice fans to follow her on Twitter and Facebook at LEAST once a week. Dixie is the president of TNA and the majority shareholder in the company. Ironically, many fans rejoiced when Hulk Hogan briefly took over the company in an angle that ran nearly a year and a half. Sadly, she was backed by Sting, and is once again in control of the company in the angles as well as in real life, though the day to day operations of TNA in-universe were handled by Sting, then by MVP, then by Kurt Angle. Still she managed to get ever worse as she's inserted herself into making the show all about her. If she's not in a segment she's being mentioned or talked about. She opens nearly every show with a thirty minute long promo. Even after TNA moved to Destination America, she still eventually returned, to the displeasure of many fans.
  • With Cole and Vickie before him, it wasn't so hard to see that John Laurinaitis was going to become one. Already despised in Real Life due to being one of Vince's numerous stooges and his role as vice president of talent relations (he's the one who reportedly said he won't hire a female wrestler who isn't Playboy material) he quickly became The Scrappy due to having a forced catchphrase (constantly stating his job title) similar to Vickie's, and like Vickie having very little talent when it comes to acting and mic skills, though his lack of ability is of the Dull Surprise variety, yet got an increasingly bigger role on TV, eventually becoming the Interim General Manager of RAW. He didn't last too long in that role and was removed from television after about six months.
  • Bo Dallas from WWE NXT, at least originally, when it replaced FCW in 2012. Pushed as the top guy on the developmental roster despite being average at best in the ring, having all the personality of a ketchup stain, and defeating the much more popular Big E Langston for the NXT Title. The fans furiously hated his guts, to the point of actually turning their backs on the ring whenever he won matches. A source of possible improvement is his Face–Heel Turn over six months after the fact that has him feuding for the NXT Title with the extremely over Sami Zayn.
    • Bo Dallas made his proper WWE main roster debut in May 2014, using a "wannabe hero" heel gimmick he adapted on NXT. The IWC had nothing but praise for him now. The mere fact that he went from Creator's Pet to Ensemble Darkhorse in less than a year to the point that fans are still unhappy at R-Truth for ending his undefeated streak just shows how much Dallas improved.
  • WWE NXT, as the Ensemble Darkhorse of WWE programming, tends to avoid this problem most of the time, as the lack of forced pushes helps wrestlers who would be considered Creator's Pets on the main roster escape this. Most of NXT's powerhouses, like Bull Dempsey and Baron Corbin, are Base Breaking Characters at worst. But since his debut in 2013, there was almost no one in NXT rabidly loyal base who was a fan of Mojo Rawley.
  • Batista has become this during his WWE career. Ever since he returned to the company in early 2014, he won the Royal Rumble and as a result, he earned the right to face Randy Orton for the WWE Championship. Batista's win outraged many fans, who preferred Daniel Bryan. The reason for Batista's push is because he's one of Triple H's good friends (along with Orton, of course).
  • Paige is a curious case. While she remains popular with fans in arenas - and she was near-universally popular on NXT - she slipped into extreme Base Breaker status after coming to WWE's main roster in 2014. Paige essentially was at the top of the division and dominated "story lines". As this went on, many fans grew increasingly apathetic towards her Anti-Diva "character" (accusing it of Real Women Never Wear Dresses) and many Unfortunate Implications were noted - particularly in one promo where she claimed that she and her partner AJ Lee were automatically better than the Bella Twins because they were Tomboys, and that since the Bellas were Girly Girls, they weren't "being themselves" and didn't count as "real women". Part of the problem is her popularity with the crowds; the girl herself has said that she's more suited as a heel but gets repeatedly pushed as a face, coming across as a Designated Hero. What's more is that the rest of the "Divas" (including the champion herself) went through the Face Heel Revolving Door each week simply to accommodate Paige's presence. While she continues to get good reactions from crowds, she divides fans on the internet and sparks Love It or Hate It. There seems to be very little middle ground involving her.
  • Roman Reigns actually started as an Ensemble Darkhorse as one third of The Shield. However, during his shield days he competed mainly in tag matches with Dean Ambrose and Seth Rollins to cover up flaws in his work and with Luke Harper to bump for him. When the Shield split, Reigns was immediately pushed to the top of the cards, and his flaws became glaringly obvious. However, he was big, muscly, and had 'the look' that Vince McMahon loves, and so Vince decided that Reigns would be John Cena's successor as the face of the WWE. Reigns was pushed far beyond his wrestling abilities, had his promos scripted for him by Vince McMahon himself (and those promos were often awful, which is another story), and was shilled constantly. The longer this went on, the more fans turned against Reigns. The 2015 Royal Rumble was the breaking point - after fan favorite Daniel Bryan was eliminated unceremoniously after 10 minutes, and after several other favorites were eliminated, Reigns went on to win the Rumble. The fans booed vociferously, and so WWE tried bringing Roman's cousin The Rock out. The Rock got booed. The fans were so displeased they rioted outside the arena, and so many cancelled their WWE Network subscriptions that the cancellation page crashed. Reigns got a very temporary respite from the negative fan response when he briefly dropped out of the main event scene & spent the start of summer as Dean Ambrose's back-up before the the resentment started to build once again during Roman's feud with Bray Wyatt, which also featured the much more popular Ambrose being positioned as Roman's little buddy. Reactions to Roman continued to get worse, and only had a brief reprieve when Roman gave Triple H a prolonged Curb-Stomp Battle at the TLC 2015 PPV & had Mr. McMahon start feuding with Roman, but even that only lasted a a few weeks before Roman was being booed once again. As of March 2016, Reigns is getting some of the worst reactions on the roster, but Vince McMahon has literally decided that Reigns will be the next face of the company regardless. The best thing that can be said in Roman Reigns' defense at this point is most fans feel the problem isn't Reigns himself, it's the awful booking and the constant shilling. It's widely considered among fans and other wrestlers alike that all Reigns really needs is a couple years in the upper midcard to polish his in-ring work and find his own voice and he'll be able to become the top draw that Vince is convinced he already is. The only thing that was able to stop the madness that was his push was Roman being popped for a Wellness Policy violation that also left egg on Vince's face for endorsing someone nonstop who would just toss all of it away.
  • The Big Show is an example of a scrappy getting rescued from the heap and then becoming this. Even in his early 40s, he continued to be pushed into the main event simply because Vince McMahon likes big men.
  • Eva Marie, a woman that WWE seem desperate and determined to make a star. The only problem is that she has very little talent—she can't wrestle, she can't talk, she can't act, and she can't even sell, meaning she wouldn't even make a good jobber. Even when WWE finally put her down in NXT to learn with the most talented women they have, Eva was, at best, a female version of Bo Dallas, and at worst, a talentless Hate Sink. The fact that WWE still used Eva Marie for promotional material for their main roster shows and PPVs when she was in NXT puts her dangerously close to Wolverine Publicity as well. After returning to the main roster following the second Brand Extension, she seems to have found something that suits her, being repackaged as a Mary Sue heel who comes up with excuses to avoid wrestling and while this has rescued her from the scrappy heap in the eyes of some fans, this type of gimmick won't work long-term and unless she becomes the female Kurt Angle overnight, she's doomed to remain this.
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