Money in the Bank is a WWE pay-per-view which made its debut in 2010. It is based on the Money in the Bank ladder match (which debuted at WrestleMania XXI) where several wrestlers battle to retrieve the Money in the Bank briefcase for a future WWE World Heavyweight Championship match.The gimmick is that the holder of the briefcase may choose to start the match at any time within the next year. This rule is frequently abused to start a championship match immediately after the current champion has already defended his belt, and is still tired out from that match. As such, Money in the Bank cash-ins have a higher-than-average chance of resulting in a new champion.
Held at WrestleMania 21-26. The winner could chose which title to go after, the WWE Championship or the World Heavyweight Championship.
Swagger cashed in on Chris Jericho to become World Heavyweight Champion.
Held at own Money in the Bank PPV. Between 2010 and 2013 there were two separate matches, one for the WWE Championship, the other for the World Heavyweight Championship. Beginning 2014 there will only be one ladder match for the briefcase due to the unification of the WWE Championship and the World Heavyweight Championship.
The Artifact: Even though the Brand Extension has ended, and every wrestler now moves between Raw and Smackdown, the briefcases still had the different colors. Between 2011 and 2013 the red briefcase represented the WWE Championship, while the blue represented the World Heavyweight title. With the unification of both titles into the WWE World Heavyweight title, the briefcase became gold.
The 2011 MitB had Punk win the WWE Championship and jump ship. Of course, in that scenario Punk was a designated "Bad Guy" at best, since he was wildly cheered on TV during the lead-up to match and Money in the Bank 2011 took place in his hometown of Chicago.
Colour-Coded for Your Convenience: Once it was given its own PPV, and Raw and Smackdown had their separate ladder match for their respective brand's titles, the Raw briefcase was red, while Smackdown was blue. With the unification of both titles into the WWE World Heavyweight title, it became gold.
Dangerously Genre Savvy: Punk was able to avoid a cash-in at the actual PPV by Alberto Del Rio due to this for three reasons: 1. He had enough time to recuperate after his amazing match with John Cena, 2. Punk's the only man other than Edge to cash in the briefcase multiple times, and 3. Vince was calling for Del Rio right in front of him. End result? A kick and a goodbye kiss later, Punk has just left the WWE, one hour before his contract expired, with the WWE Championship, effectively sticking it to Vince McMahon.
Defeat by Modesty: How Del Rio won his briefcase. Both he and Mysterio were on ladders trying to reach the briefcase when Del Rio, in a moment of Genre Savvy, removed Mysterio's mask. Mysterio immediately covered his face, and Del Rio pushed him off his ladder and was able to retrieve the briefcase without interruption.
Enemy Mine: Short team ups will happen to get rid of another person, but as soon as that deed is done, they will turn on each other.
Et Tu, Brute?: In the 2013 edition, Punk had the ladder match won and was on his way to his third briefcase and a guaranteed shot at the WWE Championship, but was screwed out of it by his best friend Paul Heyman. No one was honestly surprised, and Punk was beating himself over the head because he knew he should've seen it coming but stupidly trusted Paul anyway.
Follow the Leader: Given the way Edge won his Championship, taking advantage of a vulnerable champion who has just finished a match (or otherwise received a beatdown from a different wrestler) became a staple of how the briefcase would get cashed in. Only two people have averted this by stating when and where: Rob Van Dam (on ECW One Night Stand against John Cena) and John Cena (against CM Punk on Raw's 1000th episode). Mr Kennedy is the only one who has lost his briefcase to another wrestler, namely Edge.
Red Baron: The winner will be dubbed "Mr. Money in the Bank".
Running Gag/Kick the Dog: Not so much on the show itself, but, inevitably almost everyone who has gone on to successfully cash in his shot has done so immediately after a Champion has defended the title against somebody else.
Laser-Guided Karma: To the point that people who have cashed in the briefcase before now find the case cashed in on them. One notable case is Edge, the first man to cash in two MiTB briefcases, who had the case cashed in on him after a well-deserved beatdown by Batista... by CM Punk, who would later on become the second man to cash in two briefcases and the first and only man to not only win multiple MiTB ladder matches, but also consecutive MiTB ladder matches.
Start My Own: Money in the Bank was originally an event that took place at WrestleMania, and proved so successful that it was given its own PPV.
Wham Episode: The 2011 edition of MitB ended with CM Punk winning the WWE Championship from John Cena and running away with it, one hour before his contract expired, indelibly humiliating Vince in the process. The next night on RAW, Cena was supposed to be fired — but he wasn't, due to Vince being fired himself.
Your Princess Is in Another Castle: That is the purpose of the briefcase. In fact, the very first edition of the PPV in 2010 had this happen to Rey Mysterio when Kane cashed in his briefcase the very same night he won it, beating Jack Swagger's record for the shortest amount of time to cash in a briefcase.