Ayumi is a junior high student in the Yokohama area who appears in Pretty Cure All Stars New Stage and is a big Pretty Cure fan. She is shy, doesn't talk to anyone, and generally alone, until she has an encounter with Fu-chan. As Cure Echo, her brown hair becomes light blonde and her ponytails grow longer, and her theme color is white. She actually never fights in the movie, as she used this form to reach out her feelings to Fuu-chan. Cure Echo also has the ability to control light.
What Measure Is a Non-Human?: At first, she thinks this is the reason why Suite and Smile teams are attacking Fuu-chan, who she had befriended. Take note; the one who ask her to hand Fuu-chan over is Cure Muse. With what kind of history she had with her season's Big Bad, we know that it wasn't the case.
Grell is a bear-like fairy attending a school for fairies. He doesn't think the Precures are all that great, claiming without their Transformation Trinket, they're just normal girls.
The Atoner: When he realizes just how much damage his shadow had and will done, he insists to go to the frontline and saves the mascots. Becomes apparent when two Heel-Face Turn Cures, Passion and Beat, encourage him to go through his path of redemption.
Inferiority Superiority Complex: His dislike of the Precures is because of this; the truth is he actually admires them like Enyen, but jealous that the Cures have his classmates' attention. He grows out of it.
Hero-Worshipper: He has an encyclopaedic knowledge of the Precures because he admires their strength.
In the Hood: The thing seems like a sign of his temperament; when he tries to figuratively or literally hide himself, he has the hood up. When he speaks out his mind, he has the hood down. In New Stage 3, he has the hood down for the entire movie except when trying to infiltrate the Land of Dream.
The main antagonist of Pretty Cure All Stars DX and Pretty Cure All Stars New Stage. As his name suggests, he is a fusion of the vanquished Zakenna, Uzaina, Kowaina, and Hoshiina and has the ability to absorb power and make it into his own. In DX 3 Black Hole revealed that he created Fusion to fulfill his plans on destroying the Cures, who resembles the powers of good and light. In New Stage, he survives and retrogrades back to a little fairy named Fuu-chan, where he is discovered by Ayumi. After he attempted to "Reset" Yokohama by eradicating everything in sight, Ayumi begged him to stop by reaching her true feeling to him as a friend. He then dies by lending all of his powers to the Smile Cures and destroying the remaining fragments of Fusion.
The Assimilator / Power Parasite: He eats and absorbs the Cures' power and makes it his own, most visible when he eats Smile team's finishers and adapts with the elements' property (Sunny's makes him strong, March's makes him fast). In DX, he's after Chiffon because she's the Infinity.
The main antagonist of Pretty Cure All Stars DX 2. He is an evil being that's revived 1000 years later to take revenge on the world by absorbing the powers of the Rainbow Jewel. In DX 3 Black Hole revealed that he created Bottom to fulfill his plans on destroying the Cures, who resembles the powers of good and light.
Sea Monster: He calls his minions (which start as aquatic, skinny, and featureless creatures with glowing red eyes) and comes out from the bottom of the sea and in DX 3, he's described as "darkness of the deep". Sounds familiar?
The main antagonist of Pretty Cure All Stars DX3, and the one responsible for creating Fusion and Bottom. Being the ultimate evil, he is created from the negative energies from the fallen villains the Pretty Cures had defeated throughout the years and has ultimate powers to destroy the whole planet. Black Hole represents the Ultimate evil in everyone's hearts, as the Cures represents Ultimate good. His main intention is to obtain and destroy the Prism Flower, which connects both the fairy worlds and the human world together.
Broke Your Arm Punching Out Cthulhu: More like "Cthulhu Broke Your Arm Before You Could Punch Him". He shows up out of nowhere, blasts the Cures and destroys their Transformation Trinkets. Then Prism Flower fixes that arm for one more, final, decisive punch that obliterates said Cthulhu... and then back to broken arm.
Dangerously Genre Savvy / Combat Pragmatist: The simple fact that he stole the Transformation Trinket to win his fight shows that he knows what makes the Cures so dangerous. Then, he tops it by attacking the Smile team on their back when they are distracted by En-En (Happy) and Miyuki got de-transformed (the rest).
Weak, but Skilled: Compares to other Big Bads of All Stars, he's not an all powerful evil came from fusion of multiple Precure antagonists; just a form of negative feeling of a single mascot. But he somehow disables more than 20 Cures through the combination of stealth, theft, and research. When he forced to use brute force, he quickly overwhelmed even though they don't throw any of their stronger moves and the last Beam-O-War had the Cures in defensive.
Yumeta's mother, the guardian of the Land of Dream, and New Stage 3 antagonist. Worried by Yumeta's sadness and loneliness, she traps the children in the Land of Dream so Yumeta can have friends.
My Beloved Smother: All of her actions is to "protect" Yumeta. When Yumeta realizes his own powerlessness is the thing that force his mother to do so, he Take a Level in Badass to take over his mother's place so he won't be a bother anymore.
Reality Warper: In the Land of Dream, she's the strongest. From opening a portal to human world, to controlling the Nightmare Monsters, to have full surveillance of that world, to changing the terrain itself to attack the Cures; unfortunately the Cures also have their own Reality Warper in form of Ai-chan.
Anti-VillainRROD: But she still can get tired abusing her power, to the point of incapable of holding back the monsters when they start to go out of control.
Spanner in the Works: Her plan to keep the children and the Cures in the dream world get derailed by two people: Nozomi and Yumeta. Nozomi's the first one to realize that she's in a dream world and ultimately rejects it, leading to the other trapped Cures to follow suit and when Yumeta sees what his weakness is done, his sorrowful wail awakens the children to the dangers at hand and their own wails are what ultimately free the Cures.
Youkai: A fairy of the Land of Dream, identified as Baku. Though not exactly tapir-like, her tail transform into a vacuum cleaner similar to tapir nose that suck the Nightmare.
The Nightmare Monsters
Personification of nightmare who undiscriminately attack anyone in the Land of Dream. Maamu uses them as her soldiers to repel the Cures in their quest to save the trapped children.
Killer Rabbit: The Nightmares are basically green stuffed teddy bears, who have pretty comical - but no less dangerous - arsenals like self-issued whack-a-mole, throwing coconuts, giant mecha, and bright blue spaceship, all while speaking only in somewhat adorable Pokémon Speak and do funny gestures.
Generic Doomsday Villain: They are less a character, and more a literal force of nature. Even after the Cures win, they still continue to exist the Land of Dream making chaos.
Underground Monkey: A non-video game example, the Monsters have many forms according to their power; the standard versions have strong melee, the smaller ones either as distraction maneuver for the larger ones or shooting artillery, the ones with bat wings swarmed the sky and bombing enemies with coconuts, the mecha and the ship are rode by the one wearing glasses. When they combine, they become a giant octopus with Breath Weapon.