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Series / The Cube

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An ITV Game Show where players try to perform various physical and mental challenges. Completing a challenge allows the player to go on to the next level (and increases their potential winnings), or else they lose one of their nine lives. Completing all 7 challenges earns the player a grand prize of £250,000, while losing all nine lives ends the game. Players also have chances to simplify a task or practice it beforehand


There's one more thing, however: the contestant also has to do these challenges inside a giant four metre wide acrylic glass cube. Plus, unlike most game shows patterned off of Who Wants to Be a Millionaire?, every level is All or Nothing, there are in fact no safe points at all (unless you bail out before you commit yourself to the next game, which is the only time you're actually allowed to quit by the way).

For what The Cube may or may not lack in originality (stunt game shows are not a new idea; see Beat the Clock), the show's production style more than makes up for it, with clever use of CGI and innovative camerawork. Plus, a lot of the challenges are quite ingenious in their own right.

The show was quite a hit for ITV, running from 2009-2015. It has also spun off several international versions, all of which are filmed on set of the original in London. Over in America, CBS had greenlit a pilot for an American version not long after the first series wrapped in the UK, but Minute to Win It likely stole their thunder. Meanwhile, Spain got their own version in 2012, which can be viewed on Mediaset España's official site here with no regional lockout.


Game Show Tropes in use:

  • All or Nothing: Every task is an all-or-nothing gamble, and once you decide to play, you can't back out. There are no safety nets if you lose all your lives.
  • Celebrity Edition: There have been quite a few celebrity editions, though they've frequently involved actors from Coronation Street. A few specials also featured British athletes in honor of the upcoming Olympic Games in London.
    • One of these Olympics specials featured British runner Mo Farah; who with 6 lives to spare, became the first ever contestant to beat the final round and win the £250,000 grand prize! Then he went on to win Britain's first gold medal in the Men's 10,000m.
  • Home Game: There's a "Family Electronic Game" as well as an iOS version.
  • Let's Just See What WOULD Have Happened: Inverted; the "Trial Run" gives the contestant a chance to see how he might do before committing to a decision.
  • Lifelines: "Simplify" (makes the stunt easier in some way) and "Trial Run" (allows the player to practice the stunt once before deciding to play on or not). While initially believed to be removed on the last level, yes, you can still use any remaining helps on it.
  • Personnel:
    • The Announcer: Colin McFarlane, personified as the voice of the Cube itself.
    • Game Show Host: Philip Schofield. Justin Lee Collins hosted a pilot for Channel 4, and Neil Patrick Harris hosted the CBS pilot.
    • Lovely Assistant: Played with. "The Body" is a woman in a full-body jumpsuit and featureless silver mask who demonstrates each game. She never speaks, and her name is never given.

This show provides examples of:

  • Art Major Physics: One contestant, Nicky (series 6, episode 2), playing Pendulum for £2,000, had her boyfriend telling her to throw the ball hard. She did, and it went way over the target ball. Then both she and her boyfriend kept talking about whether to start the swing higher or lower, resulting in her sending the ball way over the top of the target ball repeatedly. Anyone who's taken an introductory-level physics course would know that the harder you throw the ball, the higher up it's going to go.
  • Camera Tricks: This show is probably the only excuse to use advanced camera trickery outside of The Matrix. And yes, they can do Bullet Time too.
  • Commercial Break Cliffhanger: Notably averted. Commercial breaks are generally scheduled after a challenge has been presented to the contestant, but before the player decides whether to play on, take the money and quit, or use the Trial Run.
  • Dueling Shows / Follow the Leader: Minute to Win It started out in early development as an attempt by NBC to rip off The Cube using items you can find around your home for the stunts, although it later evolved into something more like Beat the Clock shortly before its premiere. Ironically, ITV picked up Minute for its digital channel ITV2, but it faced Adaptation Distillation and turned into something that some people think came out better than the US version.
  • The Faceless/The Voiceless: The Body, a woman wearing a silver mask who demonstrates the tasks in clips, allowing the contestants to judge if they will go on or not. However, she has revealed her mouth once - to demonstrate a stunt involving blowing a ball into a glass of water - so she's not that shy, maybe.
  • Game Over: When a contestant runs out of lives, the Cube announces, "Contestant defeated!" (As you lose your lives, the Cube announces how many lives you have left.)
  • Hard Mode Filler: The final level will always end up being the game you had the most trouble with. To make it worse, it's a tougher version too.
  • The Load: Series 6 has seen a pattern of contestants bringing along friends and family who give them outright terrible advice and are generally worse than useless. (See Art Major Physics above for an example.)
  • Nintendo Hard: All of the stunts have been tested prior to production. In the later stages of the game, they make it a point to use challenges that gave the testers the most trouble - to the point that the contestant would have to do better than the testers in terms of average lives used to complete the stunt.
  • Rule of Cool: Watching someone count to ten seconds? Dull. Watching someone count to ten seconds in the Cube? Awesome.
  • Trailers Always Spoil: When they began straddling games over two episodes, the trailers for the following week's episode often gave away at least some of the contestant's future progress. This has since been subverted; if a player's campaign is interrupted at the end of an episode, they'll go straight to the credits now.
  • Who Wants to Be "Who Wants to Be a Millionaire?"


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