Flawless Victory: A very close second to Kendra from the following season as statistically the show's most successful winner, only falling behind her by virtue of the fact that he ended up in the final boardroom once (and even then, he was immune), whereas she never got brought back.
Team Dad: As the oldest contestant and a former military man, leadership came very naturally to him, and paved a very clear path to his eventual win.
Jennifer M.
Dumb Blonde: Averted hard. Jennifer M. is a highly intelligent, erudite, and well-spoken woman. She is an alumnus of both Princeton and Harvard, graduating magna cum laude from the former. This particular blonde is anything but dumb.
Ice Queen: She almost never smiled, unless it was part of a photoshoot or presentation, and she was usually pretty cold to the other contestants.
Sandy
Crouching Moron, Hidden Badass: Came within an inch of being fired after doing a terrible job in the penultimate regular task, but she defended herself incredibly well in the final boardroom, causing Andy to get fired instead.
Fatal Flaw: The fact that she only had a high-school diploma and no other qualifications prevented her from making the final. Aside from that the interviewers actually preferred her to Jennifer M., but felt that running one of Trump's companies would be a step too far.
Kevin
Genius Ditz: To a lesser extent than Andy, but he'd spent much of his life in education and didn't have as much real-world experience as a lot of the other candidates. It was particularly obvious in Week 9, when he got played easily by a lazy, over-expensive contractor.
Ignored Expert: In the NYPD task he seemed to be the only person who had any clue how to produce a good campaign, as Elizabeth was completely lost, Raj and Chris were going full-tilt on the "NYPD as a military force" theme which bombed horribly, and Jennifer M. was content to sit back and let Elizabeth hang herself.
Ivana
The Ditz: She made a lot of weird moves that sometimes contradicted what she may have said earlier, something finale host Regis Philbin called her out on.
Insane Troll Logic: In her last boardroom session she tried to persuade Trump to fire Jennifer M., despite the slight matter of Jennifer being on the winning team.
Kick the Dog: When Stacie J. returned for the Week 9 task, it was obvious that she felt no remorse for her part in getting her fired and was determined to still give her a hard time. Even when the rest of the team were complimenting Stacie in the initial boardroom, Ivana couldn't resist badmouthing her performance, which Trump immediately called her out on.
Ms. Fanservice: In the final regular task, she resorted to dropping her skirt on Wall Street in order to upsell chocolate bars. Even Trump, who advocates the Sex Sells strategy whenever possible, thought this was going way too far, and fired her for it.
Sex Sells: In her first task as project manager, she refused to play this card. In her second and final task, she DID play this card. RegisPhilbin, who co-hosted the finale, made mention that she said she would die before doing this earlier.
Andy
Genius Ditz: Very intelligent and well-qualified, but his lack of real-world experience showed through in virtually every task.
The Runner-Up Takes It All: Despite only placing sixth on the show, Trump hired him after the season ended, and he subsequently became a successful radio host.
Wes
The Generic Guy: Among this season's candidates (aside from Rob) he was probably the one who stood out the least, only really being remembered in retrospect for being half of the show's first-ever double-firing.
Nice Guy: A little too nice for his own good; he refused to stand up to Maria in the Levi's task, which got him fired.
Didn't Think This Through: In the week 6 task, he and Kevin decided to sell their clothing line for double the retail price. This resulted in the team making few orders and losing horribly to Maria’s team. It was hinted he would have been fired if John had brought him back that week.
Maria
Bitch in Sheep's Clothing: Not too bad personality-wise for the most part, but she could be extremely nasty when the need arose, most notably to Stacie J. in Week 3 and Wes in Week 11, the latter of which ended up getting her fired.
Chronic Backstabbing Disorder: She was the person who brought up Stacie J.'s weird moment in the first task — Elizabeth had brought her back for a completely different reason — and thus started the ball rolling to getting her fired.
Ms. Fanservice: Usually wore pretty revealing clothing even in serious situations, not that Trump or anybody else ever seemed to complain.
Read the Fine Print: She hired a company to produce promotional material for the Week 3 task, but apparently failed to spot the part of the contract that allowed them to slap $5,000 extra on for overtime, causing the team to exceed their budget; this is exactly how they lose the task.
Sex Sells: A strong proponent of this strategy in marketing tasks. She even tried to push it on the NYPD task, even though that's not usually the reason why anyone would join the force. Bizarrely enough she ended up averting this trope when the team were meant to be advertising Levi's jeans, which, along with a blowup at Wes, played a part in her firing.
Tempting Fate: After yelling "Back Off!!!" to Wes in an extremely condescending tone during the Levi's shoot, she then snarked, "Give me bitchy or give me death". She received death from Trump for this behavior.
Chris
Chronic Backstabbing Disorder: At the end of the initial boardroom in Week 9 he suddenly badmouthed the entire team in front of Trump, for absolutely no explicable reason. Trump was severely pissed off, but Raj refused to bring him back, and Chris had to volunteer to lead the team in the following task to bail himself out of the situation.
Epic Fail: Whether or not Chris's team were guaranteed to lose the wedding dress task is debatable, but there were no excuses for making twelve times less than what the other team did (as a matter of fact, they only sold two dresses total and got two customers total thanks to an awful marketing campaign that saw them hand out tacky fliers, which were quickly thrown away by recipients).
Failure Is the Only Option: Took this attitude after finding out that he had to lead the team in a task that involved selling wedding dresses. Not so much because he didn't know much about the industry (though that didn't help), but because the other team had Sandy, who ran a hugely successful bridal boutique outside the show.
One-Hit Wonder: More so two hit wonder. His role in customer service played a huge part in the task four victory and then led his team to a very decent (but marginal) victory in the following task. Other than that, he didn’t stand out much. He would have been fired on the week 9 task for his disrespectful behaviour had Raj brought him in.
Raj
Casanova Wannabe: Tried asking Anna Kournikova out on a date during one of the rewards, and when he lost a dare over it, he ended up having to run around the Arthur Ashe stadium in his boxers, while the team pelted him with tennis balls. Not to be deterred, Raj later tried asking out Donald Trump's secretary after getting fired.
Didn't Think This Through: He came up with what sounded like a reasonably solid plan to renovate a house in Week 9, only to undo it all by deciding to reduce it from having four bedrooms to three, with problems with their contractor further burying them.
Honor Before Reason: When Chris suddenly badmouthed the rest of the team at the end of the initial boardroom session in Week 9, Trump asked Raj if he also wanted to bring Chris back into the final boardroom (having already chosen Ivana and Kevin), but Raj refused to do so, saying that Chris wasn't responsible for the loss. If Raj wasn't already likely to be fired, this made it absolutely certain.
Sharp-Dressed Man: Raj had a rather eccentric style of dress, wearing colorful suits, bow ties, and even using a cane.
Elizabeth
Epic Fail: Screwed up so badly as project manager in Week 8 that, for the first time, Trump decided not to even hold a final boardroom, and just fired her at the end of the internal review.
Misblamed: Bemoaned the fact that the men accused her of bringing Stacie J. because of her episode on the first task, even though she had actually bought Stacie back for wasting much of the first day of the Week 3 task with an Awesome, but Impractical idea, and Maria had actually been the person to bring up Stacie's actions on the first task.invoked
Valley Girl: Not so much at first, but she seemed to completely fall apart after losing as project manager on the third task. Even then however, she didn't find out that the team had blown over their allotted budget until Trump himself did.
Stacy R.
The Friend Nobody Likes: Everyone she worked with hated her. Every single person. Not even her namesake Stacie J. was so roundly disliked by the rest of the candidates.
Never My Fault: Trump called this the reason why she was fired; she never took responsibility for anything, and he had gotten tired of her complaining about things.
John
Failure Is the Only Option: Not to quite the same extent that Chris did later in the season, but he seemed to adopt this attitude after a couple of fashion designers ridiculed the idea of a bunch of straight guys trying to design women's clothing. That said, Kelly (very much a macho straight guy) did a pretty good job on that task, so clearly it wasn't impossible.
Skewed Priorities: Thought that losing a couple of dollars from giving people money for lunch was a worse crime than Raj potentially keeling over from a hypoglycaemia attack. Fortunately, project manager Kelly disagreed with him.
The Determinator: As Carolyn said in the week six boardroom, he was a very determined candidate with lots of potential, but he made to many mistakes to be allowed another chance.
Ice Queen: Is assumed to be this at first because of her appearance. We quickly find out she's actually One of the Boys.
The Lad-ette: In some ways is more masculine than most of the guys.
Never My Fault: Wouldn't even admit that her team had really lost the task in Week 5 (they lost that task by only $10), much less that she was at fault for setting the price too high. Trump naturally wasn't inclined to keep her around with that attitude, even though Stacy R. had been far worse that week.
No Social Skills: In the first task she made some disparaging comments about the kids that were testing out the team's toys, visibly irritating Carolyn and the Mattel executives.
One of the Boys: Has great chemistry with the men's team and was most of the brains behind their ideas. Clashed with the girls and ended up being fired after just one episode on the women's team.
Achilles' Heel: She actually proved one of the stronger candidates on her team during the first three tasks, and also did well when brought back in Week 9. Unfortunately she also happened to be an absolutely godawful leader, which along with her bringing the wrong people back into the boardroom got her fired in Week 4.
Laser-Guided Karma: Made some comments bordering dangerously on anti-Semitism in the week when she was fired, which ended up getting her fired from her regular job the day after the episode aired.
Motor Mouth: Might well have gotten herself fired two episodes earlier for repeatedly interrupting Trump in the boardroom, if not for the slight matter of Bradford giving up his immunity.
Never My Fault: She stuck with a losing concept and defended it vehemently, blaming two restaurant guests for ruining the survey amongst other finger-pointing; this Never My Fault attitude got her fired by both Trump and her real-life employer.
Stacie J.
Big-Lipped Alligator Moment: In-universe; while the team was waiting for the result of the first task, she suddenly started shaking around a Magic 8-Ball, acting like its predictions were gospel truth, and generally acting a little weird. She never displayed any behavior like this again, but it freaked everyone out. As this incident is what got her fired two weeks later, it's technically a subverted alligator moment, which generally involves the incident never being mentioned again.
Only Friend: Jennifer M. was the only person (on her team, at least) who particularly seemed to like her. Jennifer C. and Elizabeth were ambivalent at best, and the rest of the women thought she was a raving lunatic who should have been marched off the show in a straitjacket.
The Scapegoat: One of the most infamous examples in any reality TV show. Despite her odd episode in the first task, she did pretty well on the two that followed. But she got dragged into the boardroom on those two occasions, and then in the second the entire team (aside from only Jennifer M.) threw her under the bus for the aforementioned 8-Ball incident, with Stacy R, Sandy and Ivana being particularly nasty toward her. Trump bought into it, and fired Stacie.
Bradford
But for Me, It Was Tuesday: Inverted; Trump referred to him quite a few times in later seasons, something he hasn't done for any other non-celebrity candidate who made their exit so quickly. Having said that, the manner of his exit was certainly unique, so it's not surprising why he might remember it.
Suicidal Overconfidence: He served as an example of this throughout the rest of the season and even in Season 3.
Tempting Fate: In the second task's boardroom, Trump told Bradford that he did well, and was immune anyway... to which Bradford replied by announcing that he was so confident in his performance that he was going to surrender his immunity. No prizes for guessing what happened next.
Too Dumb to Live: Notice how this page is talking about Brad's immunity? He won it for being Project Manager of the winning team in the first week, but when they lost the second week, he was overconfident to the point where, after Trump asks him a question about how he felt about being immune, he out of nowhere says he'll waive his exemption. He was brought back, at which point a distraught Trump laid into him for being this trope and saying it would destroy a company right away; he was fired almost immediately and left without his bags and with his tail between his legs.
Tragic Mistake: He clearly showed himself to be a skilled candidate, but got himself fired in one of the most ridiculous ways ever seen on the show.
We Hardly Knew Ye: After a strong performance in the first task, which earned him an exemption from being fired in the second, it looked like he would make it through several episodes. And then he threw that exemption away in the boardroom in that second task, and was quickly forced to "disappear" from the game, prematurely ending a good run for him after just two weeks.
Rob
Bystander Syndrome: Got fired for taking a backseat in the task, despite Pamela and Andy being far more directly at fault for the loss.
My Greatest Second Chance: A variation; while he wasn't actually brought back into the competition, Trump brought him back (along with Bradford, Stacie J. and Jennifer C.) to help in the Week 9 task. He was on the winning team too, giving this the unusual distinction of being the only Apprentice season where everyone got a reward at some point.
One-Hit Wonder: More so two hit wonder. His role in customer service played a huge part in the task four victory and then led his team to a very decent (but marginal) victory in the following task. Other than that, he didn’t stand out much. He would have been fired on the week 9 task for his disrespectful behaviour had Raj brought him in.