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Bitch In Sheeps Clothing / Anime & Manga

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Bitches in Sheep's Clothing in Anime and Manga.

  • Mika in Absolute Boyfriend pretends to be best friends with the insecure, awkward Riiko, then deliberately goes out of her way to date every boy Riiko has a crush on. When she tries to seduce Night and fails, she tells Night's fan club he and Riiko are dating so that the girls attack her and then she finally drops the "sheep" part and cruelly tells Riiko they were never friends, capping it off by literally throwing Riiko's friendship bracelet back in her face. All the more jarring because aside from a calling out from Night, she's never really punished for this.
  • Subverted in Aim for the Ace! with Reika. She seems to turn into a bitch at first, despite still being a good sport. Over the course of the series, especially after Coach Munakata's death, she turns into a much more sympathetic character.
  • Arata: The Legend: Masato Kadowaki, who acts like a typical nice guy in front of everyone on his first day. The facade doesn't last very long, as he already resumes bullying Hinohara like he did in middle school within the first few days.
  • In Ashita no Nadja, Nadja's best friend, Rosemary Applefield, starts as a sweet Naïve Everygirl with a huge inferiority complex. After she's "betrayed" by Nadja and snaps, she makes everyone in her surroundings believe she is the real Nadja, fooling a whole noble clan as a part of a conspiracy that will make her boss, Hermann Preminger, the true heir to the clan. To make these plans work, Rosemary shamelessly lies, tells half-truths, manipulates, steals/destroys various stuff, and gleefully takes part in Hermann's various schemes, rarely losing her innocent facade, and even being ready to betray her boss if she gets to keep her new "princess" status that way. And even when she admits her defeat and willingly returns everything to Nadja, Rosemary bitterly recognizes that she's been so deeply changed by such experiences that she just can't be the genuinely sweet kid she once was.
  • Assassination Classroom:
    • Irina Jelavic, hired as the Language Arts teacher of Class 3-E, weaponizes this trope: she was the first of many freelance assassins that the government hired to kill Koro-sensei, a prodigious and well-endowed young woman who used her mastery of charm and language to seduce and kill her targets. She mellows out rather quickly, but she still leaves such a strong bad first impression that the class calls her Bitch-sensei (or Professor Bitch, in the English Dub) for the entire series.
    • Akira Takaoka of the Ministry of Defense Special Forces. The Five-Second Foreshadowing Wham Shot in "Talent Time" sums up this example perfectly. In a picture of an old deployment, Takaoka is standing behind four muscular young shirtless men in camo pants, ruffling the hair of one and his other arm slung over another's shoulder, a wide grin on his face and embarrassed, sheepish smiles on the faces of the cadets. The next picture shows Takaoka hugging the same two men to his chest with the same wide grin and the four cadets facing away from the camera...showing off the bloody scars all over their backs and their wrists bound behind them. And looking closely, you can see blood on Takaoka's knuckles as well. Wears the mask of a jolly Team Dad while being a Drill Sergeant Nasty who truthfully only cares about himself.
      Takaoka: There are two essential ingredients needed to earn loyalty of your students. Affection and fear.
  • A downplayed example in Azumanga Daioh, though it's her job to reign in Tomo's worst impulses, Yomi has several rather cruel moments in the series, like tricking Osaka into eating spicy food (which gives her hiccups all day long) or giving Sakaki a can of bear soup.
  • In Bakuman。, Toru Nanamine acts polite and cheerful around the editors, apologizing for publishing his one-shot online after it got passed over for an award, and the main characters note that he seems somehow overly polite. When he's alone with the main characters, though, he reveals that he has nothing but contempt for editors, who he views as outsiders who know nothing about manga. He keeps up his persona around his editor until he reveals that he is corresponding with 50 people online for ideas, and, while taking advantage of his editor's lack of confidence and need to get a series, threatens to go elsewhere if his editor doesn't go along with what he does as the 51st person.
  • Miya Miya of Bamboo Blade. In classic Power-Rangers style, she's added to the team as the "Pink" ranger for her cute and sweet nature. It's all a lie, though. She's actually the most terrifyingly brutal character in the show. The team names her real persona "Black", and it comes with its own aura of violent intent. On one occasion, it startles Pink Miya Miya when just her grimace from painful feet terrifies Sayako and Kirino into dogeza because they think "You were Black Miya Miya!"
  • Berserk has Griffith, who is a charismatic and noble Knight in Shining Armor who effortlessly enchants almost everyone who meets him and inspires Undying Loyalty in his followers especially from Guts and Casca his two favourites. In truth, however, Griffith is an ambitious and scheming monster who just uses people as “cobblestones” to reach his goal and if anyone defies his wishes such as Guts (who left to walk his own path) Griffith becomes violent. It gets worse after being tortured for a year Griffith makes literal Deal with the Devil so he can become member of the God Hand and in exchange sacrifices all his men to a horde of demons. If that wasn’t enough Griffith upon getting a new body, rapes Casca and forces Guts to watch as he does it. Upon being reincarnated Griffith bewitches Midland acting as the promised saviour when he’s actually making the already Crapsack World even worse.
  • Shyamalan from the first season of Birdy the Mighty: Decode fits this trope so well he might as well have read the page quote by Lady Macbeth and thought it was a bold statement about how to live his life. He acts friendly and charming to just about everyone, but in reality, he's a Social Darwinist who plots to use an alien superweapon to wipe out most of humanity and spare only those whom he's willing to accept as just as special as he is. The fact that he looks really cute and cuddly for the most part contributes greatly.
  • In Black Lagoon, Greenback Jane comes across as this. While she's no threat in a fight, she's quite manipulative and threatens to seduce Rock, prompting a threat from Revy to make Jane Revy's bitch.
  • Bleach:
    • Sousuke Aizen is the Big Bad and has spent at least a hundred years maintaining a nice guy façade.
    • Kuugo Ginjou is another example, pretending to be Ichigo’s friend and mentor so he could use him to get the power he wants. He even uses a Memory Gambit by having one of his allies alter his memories so that he’ll forget his original intentions, just so he could put up a more convincing act.
  • In Blue Exorcist, Yukio Okumura is a calm, intelligent, and very polite young man. On the surface. Beneath that facade is a frustrated and surprisingly quick to anger Jerk with a Heart of Gold. He only ever lets those very close to him ever see that side, however (specifically, his twin brother Rin and Shura, who he grew up training alongside under his father.) And there is even a layer beneath THAT, of a rather unstable man who is one step away from becoming just like the demons he is sworn to destroy.
  • Sakurako Sanjou of Boys over Flowers, who, in all continuities (manga, anime, drama), befriends Tsukushi Makino and looks like a kind, shy, cutesy type...at least up until she has Tsukushi drugged, takes pictures of her unconscious, in compromising positions, and distributes them freely among the school, leading to her assault by other students. This is revealed as a part of her master plan for seducing/exacting revenge upon Domyoji, Tsukushi's Slap-Slap-Kiss-y love interest, which also involved her spending a fortune on plastic surgery, dropping out of school in the past, and hiring professional goons to assault various characters (not only Tsukushi). The reason for all of this is that ever since she was in kindergarten, Domyoji bullied her and called her ugly. Talk about one Woman Scorned.
  • Downplayed by Kanade of Castle Town Dandelion. She acts perfect in public but shows her more selfish side at home. For example, she has a particularly low opinion of Akane's crippling shyness, or her own father's over-protectiveness.
  • Claymore: Priscilla was once a sweet little girl until she became a monster.
  • Code Geass:
    • Empress Marianne VI Britannia, AKA Lady Marianne "The Flash", AKA Lelouch's mother, is presented for most of the first season as someone who was Too Good for This Sinful Earth, and was killed because of it while protecting her daughter. However, when we finally meet her, late in R2, she turns out to be a Blood Knight that had used her Geass power to survive, using a young girl (who she constantly Mind Raped) as a Soul Jar. Also, she was working with her husband The Emperor on his Assimilation Plot, and since she lacks his Freudian Excuse, she comes across more as a Lady Macbeth with shades of Knight Templar Parent than he does.
    • Schneizel, an apparently reasonable man in contrast to the rest of his ilk; that is until he starts showing his true colors.
    • Suzaku Kururugi is a downplayed version of this. He acts like an extremely nice, too heroic to stand, self-sacrificing guy, but this is an act he puts on because of his own issues. But he's also not secretly evil. He really is a decent guy, just not nearly as much as he pretends to be.
  • Oushima from DEAD Tube is a beautiful young girl, the head of her high school’s Film Research Club, kind and understanding towards the awkward and introvert protagonist, Machiya; she saved him from bullies before and invited him to be the Cameraman of her Club, earning his adoration in the process. Turns out all of Oushima’s efforts were an intricate plan to one day make Machiya the star of her pet project, a Snuff Film which plot was about the idiot loner that loved his Senpai above all, getting his heart demolished as he finds out that she was going to kill him, and just to add salt to the injury Oushima was having orgies behind back, this fact which she makes sure Machiya gets to know before executing her plan. To Oushima’s surprise, the filming doesn't go as planned, and the not-so-stupid Machiya gets her killed instead.
  • Dear Brother: Fukiko and most of the senior members of the Sorority. They'd sell their grandmothers if it would bring them the slightest advantage (after inviting her to a fancy dinner, nonetheless).
  • Light Yagami from Death Note is a cold calculative murderer who presents himself as a simple, charming young man. He will often get close to someone who he can use for his own gain and then kill them if they fulfill their purpose for him. The most notable example is him acting supportive of Raye Penber’s fiancée so that he could write her real name before she shared her theory on who Kira, a.k.a. Light, might be. Once the note took effect, he coldly reveals himself and mockingly says farewell to her.
  • Frieza in Dragon Ball Z: Bardock - The Father of Goku acts very polite and calm and has several Pet the Dog moments with kid Vegeta. By the end, however, he’s committing near genocide on the Saiyans complete with Evil Laugh and utter sadistic glee at the decimation of an entire race at his hand. In the Namek Saga of DBZ, he acts very polite to the Namekians at first but very soon starts ordering his men to butcher the peaceful people and personally kills one of their children himself.
  • Dragon Ball Super:
    • The Champa Saga gives us Frost. When he is introduced, he is seen as a Good Counterpart to Frieza who wants to have a clean match with Goku during the tournament and win or lose, nothing should be taken personally. During the match, everyone learns that Frost and his empire fight to stop wars, help the children of war-torn planets, and Frost is fighting in the tournament to gain Champa's support for his charity work. Frost's story is so moving that Goku's friends and family start to cheer for him, and Champa feels bad since there is no way Frost can win the entire tournament and gain his support. After Goku goes Super Saiyan and beats Frost up, Goku suddenly becomes fatigued, allowing Frost to kick him out of the ring. After Frost wins his fight with Piccolo, it's revealed by Jaco that Frost has been cheating by poisoning his opponents with a needle hidden in his arm. Once that is revealed, everyone learns that Frost's backstory is false. He plays the hero and "saves" planets from wars that he himself causes. He then buys the war-torn planet cheap, repairs them, and then sells them at a high price, all the while being seen as a Nice Guy who is a Friend to All Children. Everyone is understandably disgusted when they learn this, especially Champa who wants to kill Frost on the spot.
    • After his Start of Darkness, Zamasu keeps up the act of being a loyal apprentice to Gowasu, while planning to kill him and steal the Time Rings in order to enact his plans of mortal genocide across The Multiverse. In the manga, it's even more blatant; while Zamasu in the anime starts out as a well-meaning Kai who has a very strict sense of justice and a strong distrust towards mortals, manga Zamasu was always a jerk since he wanted to kill mortals from the start, seeing them as unneeded beings. Unlike the anime version who slowly slipped into evil through a series of events, manga Zamasu gets triggered just seeing powerful mortals, doesn't even meet Goku personally before deciding to steal his body, and decides to kill his master and commit mass genocide.
    • Barry Khan acts charming and nice, but it's soon made clear that he's a major Jerkass and Spoiled Brat who only puts up said charming and nice act to get people to do what he wants. The point is driven home when he's possessed by Watagash, who's specifically noted to only draw out hatred and evil that's already present in his host's heart, not create it.
  • Elfen Lied: During Lucy's childhood, she made friends with a seemingly sweet, kind-hearted girl who promised to keep the fact that Lucy was taking care of a puppy a secret from a group of boys who frequently bullied her. Eventually, the boys find out about the puppy, and beat it to death in front of Lucy while making her watch. Turns out, the girl Lucy made friends with had deliberately told the boys about the puppy, and while she's pretending to cry about it and feel bad about what she did, we see her smile through her tears. Lucy then snaps and kills her along with the bullies.
  • Saki from Family Compo. At first, she seems like a Yamato Nadeshiko but we quickly learn that's a cover-up since she's a Gold Digger and a Manipulative Bitch.
  • Captain Shears in Farewell, Beloved Falco is a military officer on Titania who tells Fox that he needs help combating remnants of Andross's army who are planning a counterattack. In fact, Shears is trying to re-build Andross and is trying to fool Fox into attacking Falco and his group.
  • Food Wars!: Eishi Tsukasa. Dear Lord, Eishi Tsukasa. Behind the moody, depressed, and timid surface lies a level of egocentrism and arrogance that makes the rest of a cast full of hyper-competitive egomaniacs uncomfortable. Eishi is one of the few people in the series who is completely comfortable with giving away all his secrets, for the very simple reason that he is confident (not without reason) no-one can touch him anyway.
    • Momo Akanegubo is the Token Mini-Moe of the Council of Ten Masters, who loves everything cute. She also refuses Shokugeki against anyone not on the Council since they are, in her words "lowlifes" who have "lost by default". She also gives people she doesn't respect cutesy-poo nicknames as a way of dismissing them entirely.
  • Fruits Basket:
    • The first time Akito speaks with Tohru, she acts all nice and says she's happy Yuki and Kyo are being taken care of by such a cute girl. Afterwards, Akito tells Shigure Tohru is an ugly, pathetic girl and she's convinced Yuki and Kyo will be disappointed by Tohru in no time.
    • When Isuzu was a little girl, her parents seemed like the ideal Good Parents despite her suffering from the Zodiac curse, but as Isuzu put it, they were more like actors in a play. That all fell apart one day when she innocently asked her parents if they were really as happy as they seemed to be. With just that question, they dropped the act completely and horrifically abused her to the point her physical and mental health deteriorated.
    • In the sequel Another, Sawa Mitoma's mother plays nice in front of their apartment manager to create the impression that she's a good and hard-working single mother to an ungrateful daughter who does nothing but worry her. The truth is she's an abusive and neglectful bitch who gets kicks out of insulting her daughter and anyone who associates with her.
  • Fullmetal Alchemist:
    • As Havoc's girlfriend Solaris, Lust was apparently charming, sweet, and attentive, and was very supportive of him as he got used to living in Central. Havoc is understandably a bit shocked when she turns out to be an evil quasi-immortal being who literally stabs him in the back, and then goes on to try to kill Mustang, Hawkeye, and Alphonse, all the while thoroughly enjoying herself.
    • Shou Tucker, the Sewing Life Alchemist. Mustang refers the brothers to him in order to help them with their research (a role that's expanded on in the anime, when they meet him around the time Ed becomes a State Alchemist). He appears to be a humble and friendly person, as well as a loving father to his daughter Nina, even if he's somewhat concerned about how his next assessment might go (since he's at risk of losing his license). One day, the brothers find him with his newest talking chimera, a fusion of Nina and the family dog, Alexander. When Ed confronts him about what he's done to his daughter, as well as to his wife, who was used in the experiment that got Tucker his license, Tucker loses the affability entirely, bitterly complaining about how easily Ed saw through him, and smugly trying to claim that he and Ed aren't so different.
  • Henri from Future GPX Cyber Formula. For most of ZERO, he appears to be a cheerful rookie who seems to be nice to most of the racers, but in reality, he's a vengeful person who wants to make Hayato suffer for taking away his dream. His father was a former racer who pushed Henri to be the best in racing to make him the youngest champion in CF history, but when Hayato got the title before him, his father started drinking and then abandoned him, which triggered his resentment towards Hayato. He mellows out at the end of ZERO.
  • Gakuen Ouji has several of these. Pretty much any girl showing kindness to the female lead will turn out to be this. The most obvious example is Seriha who is introduced as being friendly and sweet to the protagonist, including saving her from other bullies, before turning on her.
  • Gankutsuou:
    • Heloïse Villefort seems perfectly normal in her first few appearances, with a warm motherly appearance and pleasant smile. She is the stepmother of Valentine and is the second wife of the crown prosecutor Villefort. She is the biological mother of her young son Edward, from her first marriage. Valentine is to inherit all of the fortune, leaving her stepmother jealous because Edward doesn't get a single penny. So when the Count seduces her and innocently introduces her to toxicology and gives her a deadly ring which releases poison, Heloïse becomes murderous and tries to poison Valentine and her husband, as well as inadvertently almost poisoning Albert and one of the servants of the Villefort household. And she does all this while maintaining her angelic motherly facade up till near the end of the series when her husband finds out what she's been doing and points out that she's nothing more than a murderous woman who's completely lost it before he sends her to an insane asylum.
    • Andrea Cavalcanti aka Bendetto. He briefly seems to be a highly cultured fop and a decent guy and continues to put on that persona, but he's really a total psychopath.
  • In Girls Beyond the Wasteland, the CEO for the Typhoon game company, who released a demo for their game on the same day the Rokuhara members released theirs. She is at first very flirty and friendly when meeting the group. However, after she gets water thrown on her due to her incessant poaching attempts to recruit the club members for her game company, she immediately changes her tone of voice and forces them to enter a contest to see who can sell more games on their launch day. She then says she's going to win, and then she's going to force Buntarou to work for her and promises to work him like a dog.
  • Go! Go! Kitchen Sentai Cookrun has Magical Creamy, a magical girl who appears to be friendly to the three heroes, with Hassaku having a crush on her. However, she turns into a muscular, angry version of herself that attacks the team by throwing up a flood of fresh cream at them.
  • Ayumi in Gu-Gu Ganmo. She appears to be a cute, gentle girl in the first few episodes, but eventually, she shows her true colors and turns into a manipulative, self-centered, and aggressive little bitch. Oh, and her farts could wipe out whole towns.
  • Surprisingly for a harem story, Hayate the Combat Butler has three, all seeming to be on the same side of the good vs. evil line. All three seem to have taken up this because of love, but don't have the mental instability of a Yandere.
    • Athena is the strongest case, at least as a little girl: she acted wonderful and loving to Hayate, even training him to be stronger, but any time she got a hint of him not being single-mindedly in pursuit of her, she didn't hesitate to attack, usually Hayate himself. She appears to have grown out of it.
    • Mikoto (Wataru's mother) also seems harmless but uses wiles to try to convince/coerce Wataru to live with her while belittling both Saki (his maid) and Sakuya (one of his potential love interests).
    • Mikado seems to be acting this way, an unassuming old man, but with significant evil intentions just under the surface.
  • In Hetalia: Axis Powers we have:
    Russia: I have terrible secret no one will guess because of my sweet face!
  • Momoka from High School Girls: Jealous of her older sister Yuma's friendships with the other main girls, she spreads a rumour that Ayase is cheating on her boyfriend, leading Ayase to assume it was Yuma and cause them to fall out, gloating about how it only took her spreading one rumour to shatter one friendship and how it would only be a matter of time before she destroyed the rest, all whilst pretending to befriend the other girls and generally behaving in a cutesy, peppy manner. Luckily, Eri figures it out.
  • Highschool of the Dead: Koichi Shido acts himself up as a kind and caring instructor, but even before the Zombie Apocalypse, he was a sociopathic asshole who only cared about himself. The only ones who are fooled by his act are his followers, and that's because they're too blinded by their fear and desperation to see him for the monster he really is.
  • Sei Arisaka from Hime-chan's Ribbon acts like a perfect gentleman towards everybody around him but Daichi seems to be the only one who realises he has an alternative motive.
  • Honey Hunt: Yukari is Yura's mother, a beautiful and talented actress. But her beauty is only skin deep, as shown throughout the series. She is never at home for Yura and is very selfish. On all of her interviews, she lies and says that she and Yura are close and spend much time together when in reality, she is a cold and distant parent. While her husband was having an affair, she was having one of her own with Yura's neighbor, Shinsuke (who Yura had a crush on). She and her husband were only together for the sake of their careers and their images, they didn't love each other. The two of them even agreed on a rule with each other that they would stay married as long as they hide their own adulterous affairs. After she decided to divorce Takayuki, however, it is shown that she has no intentions of taking care of Yura, and only cares about improving her image in the eyes of the public who had originally thought she was the "ideal mother".
  • Hunter × Hunter has a male example with Pariston, a member of the Zodiac who's charming, charismatic, scheming and utterly insufferable to the other Zodiac members, and spends most of the Chairman Election just casually trolling the other Zodiac members and having the entire election wrapped around his finger. It turns out these qualities are precisely the reason the late and former Chairman Netero made him a member of the Zodiac, and after he's won the election and had his fun he happily steps down from his position and hands it over to the best candidate, revealing that he did it all to honor Netero one last time.
  • Jin in Innocent Venus. He actually manages to keep the act up for half the series, honestly appearing to be a Nice Guy with only the occasional slip-up (and a scene in the opening) to hint that he's not the main protagonist, but is, in fact, an outright villain.
  • The owner of Chujo clinic in Jin at first comes across as a genuinely kind and nice woman, and she lends Jin the money he needs with no interest rate. Later, though, it turns out that she feigns his signature under another paper, which says that he'll give her all the new and more potent penicillin. Thankfully, Tanosuke's heart of gold reveals itself at this moment.
  • JoJo's Bizarre Adventure: Dio Brando acted as such in Part 1, presenting himself as a model gentleman upon being adopted to the Joestar family when behind George's back, he relentlessly tormented Jonathan and did everything he could to make his life a living hell, going to such twisted lengths as throwing Jonathan's dog into an incinerator and stealing his crush's first kiss just to spite and hurt him. After Jonathan grows a spine and beats Dio to a bloody pulp in response, Dio spends the seven-year Time Skip acting friendly and brotherly to Jonathan, all to lure him into a false sense of security while he poisons George in order to steal the Joestar fortune. When he's found out and surrounded by Jonathan and the police, Dio tries to use his abusive birth father to justify his actions, only for Speedwagon to respond with a Shut Up, Hannibal!, declaring that Freudian Excuse or not, Dio is just straight-up evil and was born that way; upon hearing this, Dio agrees with and embraces this assessment, flinging off the sheep's clothing for good.
  • Mayu Okada from Kaguya Hime. She is very much a Yandere for Akira, and doesn't let men or women near her. She has a sweet appearance but, beneath that, is very manipulative and will do anything to get her way, such as pretending to be sick and fainting on the spot to get attention.
  • Downplayed with Ai Hayasaka in Kaguya-sama: Love Is War as she's not actually nasty. She acts like a cheerful teenage girl in front of her friends, referred as "Gal mode", but she's actually a Deadpan Snarker.
  • Nearly every major character in Kakegurui, including main character Yumeko Jabami, uses a polite, friendly veneer to disguise the vicious gambler within. The only exceptions are Suzui, who is genuinely nice, and Midari, who is openly crazy pretty much all the time.
  • When Nurakami first meets Nanami in Kamisama Kiss she acts like she wants to do her a favor by taking over her position as a land god and removing the burden of responsibility from her. Really, she is just trying to claim Nanami's familiar Tomoe as her own, and once Nanami says no, she stops acting nice.
  • Zange from Kannagi: Crazy Shrine Maidens pretends to be a kind and saintly girl who wants to help people with her confessions, when around humans. When she’s around her “younger sister” Nagi however, she’s revealed to be arrogant, mean and manipulative, and is using Christianity to gain more followers.
  • Natsu Tanimoto of Kenichi: The Mightiest Disciple. To most of the school, he's the extremely handsome, incredibly intelligent, multi-talented, kind-hearted honor roll student. To the members of the Shinpaku Alliance, however, he reveals his true nature: an angry, violent, short-tempered Jerkass who is prone to stomping them into the ground for even looking at him the wrong way. However, thanks to some Character Development (most of it courtesy of Kenichi's little sister Honoka), he's now more of a Jerk with a Heart of Gold, though you'll be hard-pressed to get him to admit it.
  • Kimi ni Todoke: Kurumi acts sweet and nice around other people and toward Sawako to gain her sympathy, then tells her to keep her hands off Kazehaya and reveals that she's been scheming against her for quite some time. She is like this because she actually suffered from Bitches in Sheep's Clothing in middle school and decided that being one herself was the only way for her to get ahead in life. She gets better, though.
  • Kotoura-san:
    • Hiyori initially hates how Haruka seemed to swipe Manabe from her, so she tries to alienate and bully her in Episode 2. Once Manabe realizes what's going on, he confronts her about it and calls her out on her bullying. Although later she had a change in heart, and wished Manabe to be happy instead.
    • This is how Yuriko presents herself as to Dai'chi, but he points out plainly that she's just fooling herself in thinking she's that cold-hearted. While she does have a partially hidden agenda regarding Haruka (presumably to make Haruka well-known as a psychic in order to vindicate Yuriko's mother), she still seems to care about her greatly.
  • Kyō, Koi o Hajimemasu: Poor Rika seems so nice, timid, fragile and innocent...until we find out she uses her apparent weaknesses to sleep around, manipulate people and set herself as the victim, all the while laughing at the others' expense.
  • Lady!!: Madeleine deliberately presents an angelic image of herself to Duke Warbawn so that he'll think she's a good fit for his son George. When she pays off some of his debts, the Duke is impressed and gives her authority over the Marble Mansion, and she uses her newfound authority to make Lynn's life even worse than it already is.
  • La Seine No Hoshi: Hans initially offered to adopt Simone and care for her as his daughter, but revealed very quickly that his true intentions were to exploit her for wealth. Duke de Forges was furious when he found out and refused to let him lay a hand on her.
  • The Legend of Zelda (Akira Himekawa): In the adaptation of Oracle of Ages, Veran pulls a Grand Theft Me on Nayru and pretends to be a loyal and helpful advisor to Queen Ambi even as she manipulates her into driving her kingdom into the ground.
  • The Love and Creed of Sae Maki has the eponymous Sae Maki, her school's beloved darling and she meets Misao by protecting her from bullies. So far as everyone in Seirinkan High is concerned Sae and Misao are the best of friends and Misao is incredibly lucky. Sae never lets anyone see her Psycho Lesbian nature and how she abuses and controls Misao because of her crazed love; even Misao wasn't aware that she's a dangerous Yandere until Kokai tells her of Sae's previous victims.
  • Lovely★Complex: Mimi Yoshioka is in love with Otani and brings him milk every day so he could reach her height, about the same as Risa's. Since Otani does not have feelings toward her but does have feelings for Risa, she becomes jealous of her. She acts accordingly two-faced between them both: acting sweet and cute whenever Otani is around, yet slipping into psycho mode and acting maliciously to Risa whenever Otani is not around. She becomes less of a jerk later on, though.
  • Akira Kogami from Lucky Star's Lucky Channel segments. She's a Nice Character, Mean Actor who pretends to be an adorable Genki Girl for her fans, but she's really a Jerkass who's very cynical about her job and show business in general. Despite trying to maintain a cute facade, she's quick to show her true colors whenever something angers or annoys her.
  • Quattro of Magical Girl Lyrical Nanoha StrikerS. Though she initially appears to be a seemingly playful, childlike Meganekko, this is a facade to conceal her true personality.
  • Tomoe Marguerite from My-Otome puts on airs of sweetness in front of the staff at Garderobe, but has no problem hurting or otherwise manipulating others to get her way, especially when Shizuru is involved. She even acts nice to Arika herself (in her mind, her main rival for Shizuru's affection), but mainly while others are watching, and reveals her true colors to Arika when she first sees her after the Wham Episode.
  • Ibuki Yagami from Maison Ikkoku is a Stalker with a Crush to her substitute teacher Godai, and she is extremely manipulative and aggressive in getting what she wants. She often makes use of her girlishly innocent appearance to deceive people.
  • Mariya Shidou from Maria†Holic fits this to a T — sweet, helpful princess of the school on the outside, sadistic Manipulative Bastard (and Creepy Crossdresser) on the inside.
  • Maria no Danzai:
  • Master of Martial Hearts:
    • Miko Kazuki, who befriended and acted nice to Aya, was acutallly one of the masterminds behind the Platonic Heart tournament.
    • Natsume Honma, Aya's best friend forever, is actually a revenge-obsessed bitch willing to trample, maim, and Mind Rape a whole bunch of innocent women and girls just to screw with Aya. The whole time faking friendship towards her just to rub it in her face during The Reveal.
    • Haruki Honma, Natsume's brother and Aya's love interest, is ruthless enough to kill in cold blood people he actually hired for his plot, is Miko's lover, and in league with the other two to ruin Aya's life forever.
    • Kumi Honma, Natsume's Cute Mute mom, secretly a Stepford Smiler, deeply inside, a raging beast that, due to having catastrophically lost her voice, mental sanity, and freedom because of Aya's mom when both of them were plucky Action Girls (and she actually tried to kill her opponent's parents, it seems...), masterminded the whole convoluted plot, pressuring her offspring and their cousin Miko to send dozens of young girl to the same fate as her just to ensure Aya was reeled in.
  • Inaho Hitomebore from Master Of Mosquiton 99. To the school, she's the most exalted student; to those unfortunate enough to travel with her, she is a miser who uses her friends as tools and makes the guy who loves her do stupid and humiliating things while she ignores his pleas and thinks of riches.
  • In the sixth issue of the R-18 Doujinshi Mekko Rarekko, we are introduced to Amanuma Shinichi who might even be an extreme example. We learn that he used to bully and torture Taishou a lot in first grade. But when he transfers to Taishou's school and class, it seems that he has changed his ways from before. He apologizes for what he did to Taishou. He and Taishou even manage to patch things up and become friends. Or so we think. The reality is that he had never changed his ways. Towards the end of the issue, we learn that he has Taishou locked in the school's PE storehouse naked with his hands cuffed and an electric pad taped to him which he does use. And he also forces Taishou to masturbate and he posts videos of it online while making his friend Buchi watch with only a look of horror on his face. When Buchi finally asks him why he is doing this, Amanuma shows him a video of Buchi and Taishou having sex he secretly recorded and tells him that the two of them are dirty vulgar pigs. He reassures Buchi that as long as he does what he says he won't tell anyone about it or release it. Yep, Amanuma is quite the bastard.
  • Monster: Johan Liebert is one of the most pleasant and polite people imaginable. He's incredibly classy, cultured, intelligent, and a very good listener. He's also practically the embodiment of pure evil. All of his "nice actions" just make it easier for him to get into your head, Mind Rape you, and either kill you, get you to kill others for him, or make you kill yourself.
  • In a not-uncommon Hentai example, Yuriko from Moonlight Lady. At first, she seems to be a Yamato Nadeshiko who honors family tradition. She is. She just doesn't care that her daughter gets raped as a part of it. She's not above trying to steal her son-in-law-to-be, either.
  • My Bride is a Mermaid:
    • Lunar appears to be a sweet, incredibly Moe Idol Singer. Turns out, she's really a bit of a bitch, especially when it comes to one-upping Sun. Although she does have some genuinely nice moments.
    • Maki's character design was basically created to embody as much Moe as possible, her being an eight-inch-tall Shrinking Violet. Then she turns out to be a Yakuza Enforcer who spends the bulk of the series attempting to kill Nagasumi, who she despises, all while keeping up the cute facade so Sun doesn't catch on. Of course, like Lunar, she is not without her Pet the Dog moments.
  • In My Favorite Idol Became My Little Sister, Ichika is a fan of the underground idol Kanon, whose real name is Akane. When Ichika's father marries Akane's mother, Ichika is thrilled to be stepsisters with Akane... but Akane then reveals that Kanon's public persona is merely a facade, and that Akane is Only in It for the Money.
  • My First Girlfriend Is a Gal: Yui Kashii acts like a nice, proper, Class Representative, but she's secretly quite self-centered, seeing everyone around her as faceless masses or servants, and became interested in Junichi after seeing him like a dog. She only expresses her true feelings in her Internet idol persona B.o.A.
  • My Hero Academia has Yo Shindo, who puts up a friendly façade when he first meets Class 1-A, but Bakugo doesn't fall for his act and calls him out on it, leading Shindo to drop the "sheep" and ruthlessly target Class 1-A to try and pass to the next round by knocking them out. Too bad for him that he bites off way more than he can chew.
  • Naruto:
    • Kabuto Yakushi. He usually presents himself as this harmless, bumbling oaf with Nerd Glasses who showed up to help Naruto and his teammates on occasion but is, in fact, a sadistic Manipulative Bastard and a subordinate of the Big Bad Orochimaru.
    • Unsurprisingly, Orochimaru has shades of this as well. He has frequently lured others to his side, with promises of power and fair treatment. But in the end, they were nothing more than test subjects to him. Him and Kabuto learn to value life more the hard way... eventually.
  • Neon Genesis Evangelion: Asuka puts up a "perfect good girl" act in front of the adults, but when they aren't around, she's a complete pain in the ass to kids of her same age. Asuka soon drops it when Misato encourages her to relax now that she isn't living with her foster family. This is a huge mistake, as it only results in Asuka going full-blown Jerk and Bitch towards others.
  • New Game!: Tsubame "Naru" Narumi sometimes comes off as this. After learning that her coworker, Nene, got her job largely due to having connections with her boss Umiko, Naru quickly becomes very harsh with Nene, accusing her of not taking her job seriously. When Umiko gets back and sees the two working in awkward silence, Naru pleasantly says that Nene's having some trouble, and Nene's shocked to see how quickly Naru's attitude changed.
  • Aki Jigokumeguri of Ojojojo acts like a sweet little sister to Haru, but would like nothing more than to take her place as heiress of the Jigokumeguri Conglomerate. However, she keeps on giving her sister genuinely helpful advice by complete accident.
  • Fujisaki from Oneechan ga Kita acts this way initially, although she has a Freudian Excuse, since she was bullied as a kid, and boys treated her with contempt even when she tried to be nice.
  • One Piece:
    • Cyrano from Monsters of Wanted! (1998) seems to be a nice guy at first, but he's actually a huge asshole.
    • During the Syrup Village arc, Kaya's butler Klahadore appears to be a kind and caring Parental Substitute to her; but in reality, he's the pirate Captain Kuro, who has been plotting for years to kill her and take her fortune for himself so he can completely retire from the life of a pirate. When his deception is revealed, Kuro spells it out to Kaya that he utterly despises her and hated every second of having to serve her.
      Kuro: I, who was once the dreaded Captain Kuro, bowed and scraped to a spoiled little girl, and catered to her every whim... Can you fathom my humiliation?
    • Galley-La workers Rob Lucci and Kaku, along with Iceberg's secretary Kalifa and the bartender Blueno, put up a likeable and sincere guise of innocence. In actuality, they’re members of CP9 who have lied to their Gallery-La colleagues and are ruthless and cruel agents of The Government.
    • Caesar Clown acts nice toward his subordinates (as well as the kids on his island), but in truth he couldn't care less about them and isn't above experimenting on them, intentionally getting them hooked on drugs, or even ordering their deaths if he has reason to.
    • The same arc has Vergo, A Father to His Men who inspires loyalty in his fellow Marines, but it turns out he's a spy for Doflamingo who's infiltrating the Marines for years. Upon revealing his true colors, Vergo brutally kills many of his former subordinates with impunity.
    • In a more general sense, everyone who took Robin in after the Ohara incident only did so so they could sell her location to the Marines and get the bounty that was on her head. As if doing that to a child wasn't already horrible enough, some of them even had the balls to claim that it was Robin who was being ungrateful, repaying them for their kindness by running away.
    • Pudding was originally introduced as the White Sheep in Big Mom's family, only to turn out to be a Master Actor who is just as cruel and insane as her mother. She’s still somewhat sympathetic though, having being abused since childhood and personally believes she's a monster.
    • Kanjuro was a seemengly loyal and brave retainer of Oden, but in reality he's a sociopathic double agent who’s been feeding information to Shogun Orochi. As soon he reveals himself, Kanjuro kidnaps Oden's son Momonosuke and mocks his friends for clinging to hope.
  • Osomatsu-san: The show is rather populated with these, including:
    • Todomatsu, the youngest of the Sextuplets, who looks cute but is a Social Climber.
    • Totoko, the lead female character which the Sextuplets fawns over. The same goes for Nyaa Hashimoto, her arch-nemesis.
    • Hatabou, despite looking naive and childish, cares little about the well-being of others if they are not his "friends".
    • Dayon, despite being a friend (maybe more) of Dekapan, constantly incriminates or (in at least two occasions) even kills Dekapan wherever he likes it.
  • Hana Mizuki from Papillon. She has a beautiful angelic appearance and acts in a sickeningly sweet manner towards people, but underneath that is an extremely manipulative and selfish girl who acts terribly to her sister for the sole reason that she wants to prevent her sister "from ever attaining happiness" out of jealousy that boys seem to like her sister's personality more than hers. Kyuu compares her to a rose, stating she is "covered in thorns".
  • Sae from Peach Girl, who uses her Raven Hair, Ivory Skin ingenue appearance as an advantage over "gangster-looking" dark-skinned blond Momo (she tans easily). Out of jealousy that Momo has the attention of two hot Bishōnen classmates, Sae pretends to be her friend but starts whispering rumours about her, repeatedly pulls the Wounded Gazelle Gambit to make people hate her [volume 1 and 2], tells her (next) boyfriend that Momo has rape fantasies about him and demands that he fulfills them - then tricks Momo into going somewhere with him, and drugs her into a stupor. [Volume 5] and blackmails her mutual crush into pretending to be Sae's boyfriend instead to protect her [volume 7].
  • The final volume of Phantom Dream reveals that Saga, Hira’s younger brother and Tamaki’s ancestor, is one. He pretended to care about both Hira and Tamaki when in actuality, he thought his brother was a demon and hoped to have Suigekka kill him with her powers only for her to let him out and have him with Saga. He tried to use Tamaki and presumably his other descendants to kill Hira for no reason other than seeing his brother as a demon who deserved to die. While he was right about Hira turning people into jaki and consuming them to aid his power, he still possessed this mentality before Hira’s dark turn.
  • Pokémon: The Series has a few examples:
    • One episode during the Johto saga had a Teddiursa who used its cuteness to steal and fool people. When it ran into Ash's group, it stole their food and framed Ash's Chikorita and Totodile for what it did, and Misty was easily tricked. However, they eventually find out the truth, and when its cute charade fails to work on them again, it quickly drops the "sheep's clothing" part and just keeps on eating the food that it stole from the gang in defiance.
    • An earlier episode, "The School of Hard Knocks," had Giselle, a student at Pokémon Tech who bullied the younger students under the guise of tutoring, who effortlessly beat Misty in a Pokémon fight and dismissed Ash's statement that trainers have to be friends with their Pokémon, even mocking Ash's Pikachu. Ash, of course, puts her in her place by beating her with said Pikachu.
    • In the episode "Ghoul Daze", a seemingly friendly ghost girl mind-controls Conway and almost tricks him into falling off a cliff. Thankfully, it doesn't work because he's saved by a Dusknoir.
    • Iris's Emolga, as the viewers undoubtedly realized from the moment she was introduced. She'd better watch out, 'cause Snivy don't take no shit.
    • Pokémon: Mewtwo Returns: Domino initially appears to be a cute and slightly ditzy college student and assistant to Cullen Calix, but soon reveals herself to be an elite agent of Team Rocket working directly under Giovanni himself, and the second-in-command in his plan to recapture Mewtwo.
  • Tsuzuki from Private Prince, aka Miyako's first boyfriend who started out acting super kind to her, but only used her to make his own research better. And later comes back to her life and tries to use her again. Untypically for this kind of character, he gets better.
  • In Revolutionary Girl Utena, Nanami comes off as one of these in her first episode, presenting herself as a potential friend for Anthy before setting her up for humiliation at the ball. More prominently, Shiori's quiet, polite demeanour hides extremely bitter feelings towards her childhood friend Juri.
  • Kendappa-ou in RG Veda. She's presented as a nice, jovial, kinda childish girl but with her healthy amount of temper. As chapters go by, we learn there's more Beneath the Mask to the point she downright says to Tenou he's a very nice guy, "the exact opposite of myself". She then reveals she's the last shintennou and a huge Social Darwinist who serves the man who killed her father just because he's the strongest. Her only redeemable quality is her real love for Souma, to the point of killing her herself and then die.
  • Camilo from Romeo × Juliet. He seems to be a nice man and a good friend for Conrad, but he really turns out to be a Smug Snake, once he showed his true colors by giving information on the Capulets' hideout towards the Montagues.
  • Samurai Deeper Kyo: Akira fits this trope in his interactions with Yuya. To the male characters, he's a complete and utter bastard, but to Yuya, he continues to act sweet even after she knows it's an act.
    • A more classic example in the series would be Antera, who has the appearance of a young girl but once killed a man by squeezing his head until it popped.
  • Polly (Pururun) from Samurai Pizza Cats, while sweet and charming at first, is actually a real bitch when she gets annoyed, often taking her frustrations out on innocent customers.
  • Seraph of the End: A rare heroic example of this trope would be Mikaela. Back when they were 12 and were being kept as "livestocks" to provide blood for the vampires, Mikaela pretended to act respectful to Ferid and let him drink his blood in order to exchange for good food for Yuuichiro and the orphans of Hyakuya orphanage. However, he secretly planned an escape for everyone else by stealing a map from Ferid's castle, and when that not only went wrong, but got all the kids aside from himself and Yuuichiro killed - by Ferid no less, and also turned him into a vampire by Krul's doing, Mikaela immediately let Ferid know very clear that he loathes him, with clear hostility, and wants him dead for all the shit he's done.
  • A Silent Voice:
    • Miki Kawai epitomises this to a truly despicable degree, she acts bubbly, sweet and caring but still laughed and enabled the bullying of poor deaf girl Shoko Nishimiyia. When Shoya Ishida points out her role in the bullying, Miki cries saying all she wants is people to get along. Years later she’s no better refusing to accept that she hurt Shoko as well and fosters all the blame to Shoya, at one point her sweet facade drops completely when Tomohiro Nagatsuka tries to calm her by touching her arm she snaps at him calling him a “disgusting blob”. It’s only in a later chapter when she’s bullied herself that she finally understands the pain she’s caused, but even then she forcefully hugs Shoko to make herself feel better, all while remembering Shoya saying how much she disgusts him.
    • Naoko Ueno is also this frequently as well as a cruel Alpha Bitch. First, there's her reintroduction, in which it seems like she's a sweet person who's turned over a new leaf from her elementary school days like Shoya, this falls flat when Tomohiro mistakes the letter she sent to Shoya as meant for him as Ueno immediately insults and rejects him. Worse still is at the theme park when Ueno acts all nice and apologetic around Shoko whom she cruelly bullied, but as soon Ueno is alone with poor Shoko, she makes it clear how much she still despises her, for "splitting up" her old friendship group and for taking Shoya away from her.
      • Lampshaded and literally spelled out at one point when Tomohiro is talking about how some people hide their bad attitudes under false niceness, with images of both Ueno and Kawai in the background.
    • Ironically Ueno reveals in Chapter 50 that she perceives Shoko as this, believing she’s just using her disability and weakness to make Shoya fall for her. This is all bull of course, Ueno is just poorly justifying her fierce jealousy and hatred of Shoko due to the latter’s relationship with Shoya, whom Ueno loves.
  • Skip Beat!: Shou has carefully engineered his public image to look like the perfect Teenager Cool Prince, and he isn't shy to step over anyone he considers beneath his "grand destiny" of becoming the most popular artist in Japan. He is also selfish, immature, petty, absurdly self-centered, and completely unable to cope with any reaction which isn't admiration or adulation.
  • Remi Mizuchi in Sukeban Deka. She seems to be the Ojou in Ojou Ringlets, and seems like the White Sheep of the family compared to her Obviously Evil siblings. Then, in the OVA, she suddenly leaps into full-fledged terrorism, and she becomes a major recurring villain in the manga.
  • Masahiro from the manga Teacher's Pet. He's aggressive and forces sex onto the protagonist several times but he's quiet and feminine looking so no one guesses it.
  • In Tegami Bachi: Letter Bee, the matron of the orphanage where Zazie grew up gives off a kind image, but is actually cruel to the children in her care. Her two-faced attitude helped cause Zazie's trust issues.
  • Anko's wart in Episode 14 of Thriller Restaurant. When she takes over the real Anko's body and mind, she makes herself appear as a bright, attractive girl. In reality, the wart is arrogant, manipulative, and absolutely sadistic. Thank goodness Shou notices something is wrong with her.
  • In A Timid Woman Longing For Her Delivery Girl, Aida is this. As an older woman working for Takase's company, she seems like a kind sempai to Takase, especially when she stands up for Takase when Kazama sexually harasses her. However, after Kazama sexually assaults Takase and gets fired, Aida badmouths Takase, wishing that she'd left instead, and says she only took Takase's side because it would look bad if one of her subordinates quit.
  • Tokyo Ghoul has several notable examples:
    • Kamishiro Rize, the first ghoul to be properly introduced in the series, uses this trope as her primary MO when looking for her next victim. Kaneki's story begins with him asking Rize out on a date to visit a literature cafe after being taken by her demure attitude and similar interest in novelists. She isolates him by pulling a Wounded Gazelle Gambit, after which point she reveals her true nature.
    • Tsukiyama Shuu, also known as The Gourmet, similarly entices Kaneki to keep company with him and join him for dinner that evening. Seems to be a common tactic for him - he was so convincing that Kaneki fell for it completely despite being warned about how ruthless Tsukiyama really was.
    • Yoshimura Eto, AKA Takatsuki Sen. Her human persona is cute, bubbly and a bit of a Cloud Cuckoo Lander, even when hanging out with her fellows in Aogiri Tree. However, she is also The One-Eyed Owl, and is directly or indirectly responsible for almost every major plot development that takes place within the series.
    • Uta and Itori. They pretend to be helpful and kind, but in reality have been manipulating Kaneki into one misfortune after another. And all of it simply as part of one enormous prank.
  • Being a series that pits Manipulative Bastards against each other, Tomodachi Game is rife with these.
  • A Town Where You Live gives us the character Eba Rin, main heroine Yuzuki's younger step-sister. Even before the manga begins, Rin has managed to make her sister so uncomfortable that she moves out to be as far away from Rin as possible. Eventually, she drops her meaner tendencies and gets along with her sister, but still loves to troll just about everyone else.
  • Trigun has Knives Millions the Evil Twin of All-Loving Hero Vash the Stampede. Like his brother Knives on the surface seems likeable and upbeat but whenever the mask of benevolence drops Knives reveals himself as a sadistic monster who despises humanity and shunned and mocked his and Vash’s adoptive mother Rem as soon as he was rid of her. Unlike the manga, anime Knives has being acting this way since he was a kid and got three people killed while acting innocent before trying to commit genocide. He also acts friendly to Vash upon meeting him again but as soon Vash defies him becomes cruel and Ax-Crazy.
  • Ran from Urusei Yatsura, although a bit on the Yandere side. Ryoko, on the other hand, is a better example.
  • Vampire Knight: Sara. Shizuka too, while being in Maria's body. Averted at the end as it turns out Shizuka was never really evil.
  • Welcome Back, Alice: Mitani initially seems fairly nice and a victim of Kei's strange behaviour. Once she starts dating Yo, he finds out she just wants his unconditional love and validation, and doesn't particularly care about his own desires.
  • Fiore of The World God Only Knows is actually introduced to the audience as an agent of Vintage from her first appearance, and it isn't until after she stabs Kanon that we see the sheep's clothing that she wears around her fellow New Devils.
  • Yukino from Yakitate!! Japan. The first time she appears outside of a flashback, she acts very friendly to Tsukino and apologizes for defiling her mother's ashes. It's all a lie, but this facade has her grandfather wrapped around her little finger.
  • Yu-Gi-Oh!:
    • Seto Kaiba, in his first appearance in the manga and the first anime, pretends to befriend Yugi, and has Yugi's grandfather's Blue Eyes White Dragon switched with a copy. When Yugi figures this out and calls out Kaiba on the switch, Kaiba loses the facade and whacks Yugi in the face with a briefcase.
      • Kaiba does it a second time during Death-T in the manga. He pretends that he has forgiven Yugi and simply wants to let him and Jonouchi have a good time; once Yugi discovers that his grandfather is in the battle arena, Kaiba drops the pretense of being nice. Yugi notices the difference in how he acts around a disgruntled ex-employee and how he acts around him but doesn't suspect enough to see through him until it's too late.
    • Nezumi in the manga - Yugi and Jonouchi meet Nezumi at school. Nezumi claims that a gang of bullies attacked him and that he needed help in dealing with them. In fact, Nezumi was ordered by Hirutani, Jonouchi's old middle school friend and now enemy, to have Jonouchi and Yugi lured to the abandoned warehouse so that Jonouchi could be forced to re-join Hirutani's gang.
    • Volume 1 and Season 0 had Ms. Chono. To the teachers and staff, she is just an incredibly nice and beautiful teacher who does incredibly well in getting her students to behave, and the only flaw she has is her not-so-suspiciously-poor track record for arranged dates and marriages always being called off. To the students, however, she is the "wicked witch of expel", who noticeably has as much bitchiness as she does makeup on her face, and who expels students for even the slightest twitch and has taken delight in starting dates with men just to tug at their heartstrings and then shatter them to pieces. Yami Yugi reveals her true nature, but how he does so varies between the manga and the anime.
    • IV Arclight from Yu-Gi-Oh! ZEXAL. When near his fans, he creates a facade in which he is very polite and respectable, while in reality, he's extremely sadistic and cruel, to the point of where he showed a young child being tortured via a television screen to his older brother just to see his emotional pain during their duel.
    • And Sora from Yu-Gi-Oh! ARC-V. He acts like a cute, innocent kid to get what he wants, but is actually blunt, rude, and smug, mixing this with a Jerk with a Heart of Gold. This is even reflected in his deck: he uses Fluffal monsters, which can be fused to create demented and terrifying monsters. He moves out of this when he makes a Heel–Face Turn.
  • Voltes V: Mr. Sakame presents himself as a slave to and slanders Kentaro Gō as a slave owner to his children. While it's true that he was a slave, Kentaro never enslaved him. When he hears the Voltes Team arguing after hearing this, he smirks to himself.
  • Yuri is My Job!:
    • The main character, Hime Shiraki. While not necessarily a bad person, she uses her natural cuteness and acting skills to try to get everyone to like her, and even claims that she hopes to one day become the trophy wife of a billionaire.
    • Played with in the case of Mitsuki, who plays the "kind senpai" in the salon where she and the other cast roleplay as students at an all-girls school, but in reality, can't stand Hime. That said, her nice façade is only as a result of her playing a character, and otherwise, she generally practices Brutal Honesty. It is also later revealed that not only does she regret how her past friendship with Hime turned out and hopes for a second chance, but many of her less kind moments are due to an inability to read the room. While "Mitsuki Ayanokouji," a "kind sempai," is a character she plays, it's also the kind of person she wants to be.
    • Yoko Goeido. She acted kind enough to win the heart of Saionji, convincing the latter to break up her schwestership with Sumika and get together with Goeida, but didn't care for Saionji. After Goeida's other job changed her hours, she quit the salon and left Saionji behind without batting an eye, traumatizing Saionji so badly that she quit being a server.

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