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Toys / My Scene

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My Scene is an American series of fashion dolls created by Mattel in 2002. Mattel's Barbie character is one of the dolls in the My Scene line, and the My Scene dolls have slim bodies similar to earlier Barbie dolls, but with larger heads. The New York Times described their features as "exaggerated lips and bulging, makeup-caked eyes." My Scene were designed to appeal to the tween market and compete with the Bratz dolls from MGA Entertainment. The series originally consisted of three female characters, but was expanded to eventually include ten different dolls.

The My Scene series of dolls was first introduced in the fall season of 2002, before the 2003 Flavas (which was a flop), to compete with the Bratz dolls. It included three dolls: Barbie, Madison, and Chelsea, with different ethnicities and personalities, and 2 extra fashions for each character. The characters were named after different locations in New York City. Originally, the series consisted of three female characters, Chelsea, Barbie, and Madison, but more girls were eventually added.


By the beginning of 2003, one more was in production: Nolee, and three male characters, Bryant, River, and Hudson. Delancey and Ellis premiered in the "Hanging Out" range which debuted in late 2003. Kenzie debuted in the "Getting Ready Line" of 2004 and Nia debuted in 2008. There are seven characters in the My Scene series (Kennedy, Madison, Chelsea, Delancey, Nia, Hudson, and River), six discontinued characters (Barbie, Nolee, Kenzie, Bryant, Ellis, and Sutton) and four special edition dolls (Lindsay, Jai, Tyson and Ryan). Each of the My Scene girls (and three of the boys) own pets.

For the feature-length animated movie, visit My Scene Goes Hollywood.

The line was officially discontinued in 2011, though the website wasn't completely shut down until 2014. There were rumors of the My Scene-line making a comeback in 2016, but these were eventually proven false.


My Scene contains examples of:

  • Big Applesauce: The series takes place in New York City, with all the characters (except for Barbie, Kenzie and Nia) being named after places within New York City. Also, almost all the characters are NYC-natives, except for:
    • Delancey, who happens to be Chelsea's cousin, is originally from Southern California (the Los Angeles-area).
    • Kenzie, a friend of Nolee's that the other girls met during the "Shopping Spree" line, moved to New York City from Atlanta, Georgia.
    • Sutton, Madison's love interest, is originally from England.
    • Nia (a character from the reboot), was born in Mexico City, Mexico but lived in Miami, Florida until moving to New York City—Kennedy (after replacing Barbie) met her while on vacation in Miami (before Nia moved to NYC).
  • Expy: Of the Bratz, considering that they were designed to compete with them around mid-2002.
  • Five-Token Band: Chelsea is the group's redhead, Barbie (later Kennedy) is the blonde, Madison is Ambiguously Brown, Nolee is Asian and Nerdy, Nia is the Spicy Latina, and Delancey is of mixed Irish and Italian ancestry.
  • Gag Lips: The New York Times described the dolls' features as "exaggerated lips and bulging, makeup-caked eyes."
  • Gender-Blender Name: "Kennedy" is usually a boy's name.
  • High School: Combined with Artistic Age and Vague Age—the characters are supposed to be high school students, with Nolee being the only character to have a confirmed age (she's 16 as of Club Birthday). However, from the way Nolee and the others look and act, they could easily pass for college students (or even older).
  • Hipster: The dolls and their friends have hipster traits such as their taste in music and clothes they wear.
  • Limited Social Circle: The girls and their boyfriends don't have any major interaction with anyone outside of each other and their parents (Madison's father in particular).
  • Multicolored Hair: Delancey. Hers is somewhat more reasonable than other examples; it's blonde with brown streaks and she's also said to dye streaks in her hair (in fact, after her cat, Sugar, gave birth to a litter of kittens, one of those kittens accidentally got into some of Delancy's hair dye and ended up with purple streaks in its fur).
  • The Noseless: Similarly to their MGA counterparts, the Bratz, the dolls' noses are either very tiny or not very noticeable.
  • Odd Name Out: Madison is the only My Scene girl whose name does not end with -ie or -y.
  • Official Couple: Three of these —
    • Barbie and River (later Kennedy and River, when Kennedy took Barbie's place).
    • Nolee and Bryant (until Bryant was discontinued).
    • Delancy and Ellis (until Ellis was also discontinued).
  • Implied Love Interest: Madison and Sutton—while they were often romantically linked, they were never confirmed to be an Official Couple.
  • Sudden Name Change: Madison or Westley?
  • The Teams
  • Theme Naming: As mentioned above, the doll line takes place in New York City and all the characters (except for Barbie, Kenzie and Nia) are named after places within NYC.
  • Tomboy and Girly Girl: Delancy and Chelsea, who also happen to be cousins (although it's never explained how they're cousins).
  • Unlimited Wardrobe: Yes.
  • Vague Age: They're high school students (either sophomores or juniors). But they dress and act older and they have a lot of freedom (such as going out to club parties at night). Nolee's the only character to actually have a confirmed age (she turned 16 in "Club Birthday").

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