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Recap / The Simpsons S 27 E 12 Much Apu About Something

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After a fire ends up destroying the Kwik-E-Mart, Sanjay's son Jay takes up ownership of the mart and turns it into a food mart, much to Apu's displeasure. Meanwhile, despite promising Homer not to prank anymore, Bart tries to do it to the food mart.


  • Always Need What You Gave Up: Due to using up all their water during the parade, the firefighters are unable to put out the fire at the 'Quick & Fresh'.
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  • Bait-and-Switch: Double subverted. When Apu lowers his photo of the Kwik-E-Mart to see how Jay has changed it...he sees that it's exactly the same. But then it's revealed that he's actually looking at a full-size photo that Manjula had blown up, which is then rolled away to reveal the 'Quick & Fresh'.
  • Beyond the Impossible: Apu has spent so many years on scratch-and-win the coin he uses to do his scratching has been reduced from a quarter to a dime.
  • Comedic Sociopathy: Milhouse tries to encourage Bart to send Principal Skinner of a cliff.
  • Continuity Nod: Apart from the one-shot character Jamshed appearing, Lisa mentions her imaginary friend Rachel, previously mentioned in "Today, I Am A Clown".
  • Deadly Prank: Bart's prank during the parade causes a chain reaction which results in the destruction of the Kwik-E-Mart. It was this act that makes Homer promise Bart not to do anymore pranks.
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  • Deus ex Machina: After the fire destroys the Quick & Fresh, Apu notices that a Big Bang Theory-themed scratch-and-win survived it and uses his last two dollars to buy it from his nephew. He also finds the take-a-penny-leave-a-penny tray and takes its only penny so he can scratch with it. He wins one million dollars and restores the Kwik-E-Mart to its former glory.
  • The Gambling Addict: Apu owns no more than 20% of the Kwik-E-Mart because he sold the rest of his shares to spend on his scratch-and-win addiction. Unfortunately, this is what gave Jay the authority to remodel it into the 'Quick & Fresh'.
  • God-Is-Love Songs: Bart sings a song of God in bed.
  • Hipster: Jay, who hypocritically denounces his uncle as a walking stereotype whenever possible.
  • Laser-Guided Karma: Milhouse's attempt to pull a prank causes him to be hit by a loose truck.
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  • Leitmotif: For some reason, Tina Turner's "Simply the Best" plays whenever the fire truck is running, with the volunteer firemen dancing along.
  • Mythology Gag: Jamshed first appeared when Apu put him on charge of the store while he joined his fellow firefighters to save the Simpsons' house (and Homer) from burning. The episode begins with a showdown between the firemen and the police, which escalated thanks to Bart's prank.
  • Never Win the Lottery: Averted in the end. Apu wins a million dollars and uses his winnings to buy back the Quick & Fresh and turn it back into the Kwik-E-Mart.
  • New Powers as the Plot Demands: In this episode, the Kwik-E-Mart belongs to Apu and Sanjay and, when a fire destroys it near the end, they don't know what to do until Apu finally wins the big prize at a scratch-and-win. This is an unique departure from other episodes (i.e. "Homer and Apu"), where the store is part of a large chain and Apu is merely an employee.
  • No-Sell: Upon realizing the new statue was a bad idea, Mayor Quimby tries to have it destroyed but firing at it with tank doesn't bring it any harm.
  • O.O.C. Is Serious Business: Homer uncharacteristically becomes a disciplinarian, which makes Bart to take his promise seriously.
  • Skewed Priorities: When Homer says Bart won't leave jail for anything other than the dentist, Bart is more afraid of the dentist.
  • Sleeves Are for Wimps: On the TV ad, the new Jebediah Springfield statue rips off its sleeves.
  • Soap Opera Rapid Aging Syndrome: Jamshed is the first (and to date, only) character in the series to age in real time, having appeared as a toddler in "Homer the Heretic".
  • Stop Being Stereotypical: Part of the conflict between Jay and Apu is that both of them are stereotypes of Indians in media, the newer Bollywood Nerd for Jay and Apu the older Asian Store-Owner, and they both point it out to each other, although Apu at least admits he's some sort of stereotype.
    • After Apu storms out of the restaurant, Luigi complains about it in his traditional broken English... before being scolded by an Italian "nonna".
  • Take That!: When Superintendent Chalmers complained that the sunblock he needed for his bald head cost thirty dollars, Apu offered him a Philadelphia 76ers hat to wear for free. Chalmers paid the thirty bucks.
  • They Changed It, Now It Sucks!: In-Universe example. Apu takes it really hard that Jay turned the Kwik-E-Mart into a food mart. Justified as it was his store. The new Jebediah Springfield statue is disliked by the community.

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