Product Placement / Live-Action Films

"It's like, people only do things because they get paid. And that's just really sad."

Straight examples:

• Undercover Brother. Several times in the movie Undercover Brother is shown drinking a Big Gulp (a beverage cup sold by 7-11) full of orange soda.
• Another Older Than Television example is 1920 Fatty Arbuckle comedy The Garage, in which then-prominent gasoline brand Red Crown is repeatedly and prominently featured in scenes taking place inside Fatty's autoshop.
• Almost anything released by Columbia Pictures and its sister labels since 1982 have had product placement—that year, Columbia was bought by Coca-Cola, but was spun off in 1987, only for Columbia to then get snatched up by Sony in 1989, so most of their movies have some form of product placement.
• All of Adam Sandler's films have absurd levels of product placement. To wit:
  • Billy Madison and Snack Pack pudding.
  • Happy Gilmore: The setting and circumstances actually do a good job of justifying the numerous examples here. Aside from the pro golf sponsors, the titular character's Love Interest (who works in P.R.) gets the idea to have him do a Subway commercial after he'd been suspended from playing golf, in order to raise the money to pay off his grandmother's house from taxes. In the finals tournament, he wears a Subway shirt. Also played for laughs by how ridiculously overacted the advertisements are: "I eat three every day to help keep me strong!"
  • The Waterboy: Coach Klein intentionally states that Gatorade is better than water to the title character, in order to allow him to channel the anger into a game-winning defensive rush.
  • Then there's the Popeyes Fried Chicken sponsorship in Little Nicky, which passes beyond product placement and becomes Anvilicious in its hamfistedness. In one scene, Nicky not only eats Popeyes, but says, "Man, Popeyes' chicken is fuckin' awesome!" Could it get any worse? Oh yes, it could... Nicky's love of Popeyes is integral to his defeat of the Big Bad. Cue giant walking Popeyes bucket. There's also the "change Coke into Pepsi" scene, with Nicky's roommate making a face when he tastes the "miracle", which was actually included more as a reference to Pulp Fiction (Jules mentions changing Coke into Pepsi as a miracle) but seeing Sandler's penchant for product placement, it was probably both.
  • Mr. Deeds has a whole scene dedicated to Deeds taking his staff out to Wendy's. He name-drops various menu items as he asks them how much they're enjoying the food. "How's that Frosty treating you?" There's also the water fountain that dispenses Hawaiian Punch.
  • Jack and Jill takes this to its logical extreme by actually making the (male) Sandler character an ad executive. One review counted no less than twelves different products being advertised during the movie, including (but not limited to) Dunkin' Donuts, Royal Carribean Cruise Lines (both of which are integral to the plot), Pepto-Bismol, Coca-Cola, Oreos, Sony electronics, Subway, and Red Vines. Four retailers (Dunkin', Radio Shack, Pepto, and Coke) happen in the first four minutes of the movie. The premise of the film even revolves around literal placement, as Jack is attempting to get Al Pacino to star in a Dunkin’ Donuts commercial.
  • Anger Management: There are "Establishing Shots" peppered throughout the movie, except all they establish is that the characters are in a neighbourhood that has a lot of billboards advertising the Army.
  • Big Daddy has a scene dedicated to Sandler trying to order an Egg McMuffin for his son and being very upset that he just missed the 10:30 cut-off for breakfast. Those things are so delicious, it's too bad you can't order them all day! There's also multiple scenes taking place in Hooters.
  • Eight Crazy Nights is probably the worst offender in that, despite the barrage of popular store logos, none of the brands that get name-dropped actually paid the filmmakers for those plugs. That means every scene you see in the mall, where everything is a real-life brand, isn't product placement as much as free advertisement (and aversion of Bland-Name Product, to boot).
  • The biggest example in Click is Bed, Bath, and Beyond. However, Twinkies and Yodels are also prominent.
  • It is made abundantly clear in Blended that Adam Sandler's character works in Dick's Sporting Goods (with the logo even being prominently displayed in the trailers), and the first date between him and Drew Barrymore takes place in a clearly-identified Hooters restaurant.
  • Pixels manages to cram in Sony television sets, a PlayStation 4, Sony Xperia smartphones and a Crystal Head Vodka.
• 6 Underground; All over the shop. Energy Drinks, Cars, Watches, Ryan Reynolds' personal brand of gin... Do not take a drink every time you see a prominent logo, you will be blind and/or dead by the mid-point.
• Addams Family Values. Gomez is in the police station, ranting at how unfair life is, how certain things and concepts are 'pure evil', and is on the topic of a money-grubbing psychopath who has brainwashed his beloved brother. Meanwhile, in the back, is a product plug in the form of the police station's very bright, very noticeable Coke machine. Someone Missed the Point. That...or someone had a very delicious 'Take That!' moment against Product Placement.
• Alvin and the Chipmunks' sequel featured the chipmunks playing Wii Sports and breaking the TV. Also, the Chippettes delivered themselves to Jett Records in a FedEx envelope.
• Annie (2014):
  • Citi Bike bike sharing service, used as part of Annie's hustle, in violation of their rules. You're supposed to put the bike back at a Citi Bike rack yourself and not let anyone else use it. But since Annie's the protagonist, you know she's a good girl and returns the borrowed bike like she's supposed to.
  • Ferrero Rocher candies.
  • Purell hand sanitizer: used liberally by Will.
  • Toblerone candies.
  • Twitter and Instagram are a significant part of the film's climax.
  • Windows 8 is featured prominently in Will's smart house.
• Babylon A.D. had an airliner with a Coke Zero ad painted across its entire surface. Actually, New York City seems to be obsessed with Coke in the future; it had billboards everywhere.
• The Back to the Future movies. Hoo boy...
  • Pepsi Free (hilarious now that it's rebranded as Caffeine Free Pepsi). What makes this one especially notable and funny is that, during filming, Michael J. Fox apparently had difficulty ordering the damn Pepsi!
  • Texaco comes to mind; the only location besides the courthouse that's in 1955 and 2015 Hill Valley. They would probably have worked it into Back to the Future Part III as well if the lack of gas stations in the wild west hadn't been a plot point. The filmmakers say Shell actually offered them more money, but they went with Texaco instead because of how different their 1955 logo◊ looked from their 1985 logo◊.
  • The film got a fair amount of money from the California Raisin Board specifically for the purpose of product placement. The film staff had promised that the film would do to California Raisins what E.T. the Extra-Terrestrial had done to Reese's Pieces. Needless to say, the California Raisins execs weren't too happy to find that their funding only resulted in a bench (partially covered up by a sleeping hobo) with their product's name on it.
  • And despite being set in 1885, Back to the Future Part III managed to work in a product placement, too; the pie tin that Marty throws like a Frisbee (another trademarked item, by the way) is from the long-defunct but relaunched Frisbie Pie Company. Yup, they were real.
  • Western Union will keep your letter for 70 years and deliver it at the appointed place and time, to the minute, in the middle of nowhere, during a thunderstorm.
  • Other visible labels: Calvin Klein, Nike, Pizza Hut, AT&T, and Mattel.
• Bad Boys II has Mike and Marcus commandeer a car from Dan Marino on a test drive in order to chase after the bad guys. While the car is never actually mentioned by name, Mike directly says "Dan Marino should definitely buy this car. Well, not this car, because I'm gonna fuck it up, but one just like it."
• At one point in the film of Being There, Chance and Eve watch Mister Rogers' Neighborhood. Sesame Street, The Price Is Right, Captain Kangaroo, Get Smart, The Hollywood Squares, and Wacky Races are also seen on TV, as well as ads for Posturpedic mattresses, Die Hard batteries, Natural Light beer, Mounds candy bars, Fuzz Buster radar detectors, Gatorade, and Quaker State motor oil.
• Bicentennial Man: In the original story, US Robots was the company responsible for manufacturing Andrew Martin. A real-life company named themselves "US Robotics" in 1976, based on Dr Asimov's fictional company. Instead of keeping the name, the film changed it to "North American Robotics".
• Black Lightning (2009): The movie has some non-subtle displays of Yota and other local brands.
• In Blade: Trinity, has a scene dedicated to showing how vampire hunters don't leave home without their iPods.
• Blade Runner: Atari, Coca-Cola, Pan Am, etc. The animated Coke billboard featuring the geisha is one of the film's most iconic moments.
• Blue Velvet: Frank asks what kind of beer Jeff likes, who responds, "Heineken." Frank shouts, "Heineken?! Fuck that shit! Pabst! Blue! Ribbon!" This is something of a subversion, given that Frank is a complete psychopath. His favoring a low-cost domestic beer over an imported Dutch beer is probably meant to show how little class he has.
• Perhaps the first film product placement occurs in Georges Méliès' "Bluebeard". In the kitchen scene, many items for the wedding banquet are marched out, including a HUGE bottle of branded champagne, for which Melies got paid by the champagne bottler.
• The 1991 film Career Opportunities could almost be a poster child for this trope. The film is set primarily in a Target department store, with store logos and copious amounts of product visible in virtually every scene. And several sequences add up to saying "look at all the cool stuff you can do in our stores, including romancing Jennifer Connelly."
• Chuck Nolan's two companions for several years on a Deserted Island in Cast Away are a Wilson volleyball and a FedEx package. Despite often seeming like a big advert for FedEx, the producer said it turned out to be too much hassle to figure a way to have them pay for the placement.
• Catwoman (2004) shows our heroine stare seductively at a Jaguar's hood ornament, after jumping into the middle of the street and the car almost hits her.
• Charly (2002): Sam and Charly both use Southwest Airlines to travel between Utah and New York. According to the director's commentary, Southwest was eager to be featured in the film and provided them with ample stock footage of their aircraft to use.
• Close Encounters of the Third Kind had one of the first examples of this in the movies with a prominent Budweiser commercial.
• Cloverfield features heavy Nokia product placement (an otherwise desolate subway room is quite on-your-face with Nokia's advertisement).
• In the movie Cool Runnings, the Title Drop occurred in a scene with a prominently placed bottle of Coca-Cola. And near the beginning, there's a shot of eight sprinters about to race while in front of a MASSIVE Coke advert.
• Cry_Wolf was made as the result of a contest hosted by Chrysler. Easy guess what kind of cars everyone owns.
• Daleks' Invasion Earth: 2150 A.D., the second Peter Cushing Doctor Who film adaptation, had early paid sponsorship by Sugar Puffs. Cue huge numbers of out-of-place posters advertising the cereal in a supposed post-apocalyptic world.
• The Dark Knight Trilogy:
  • The Lamborghini in The Dark Knight. For bonus plug points, all the shots of The Lamborghini were filmed with the IMAX camera, while all the shots in the scene involving Gordon, Reese, Dent, The Joker, and the hospital (bar the explosion) were filmed in 35mm. Much more subtle.
  • There's a Starbucks in the background when the Joker's firing a submachine gun into traffic.
  • The Dark Knight Rises has some filming that was done at Heinz Field in Pittsburgh. When Bane is "interviewing" Dr. Pavel on the field, there is a very prominent Doritos advertisement on the scoreboard behind him. Also, neon sign advertisements for real brands can be seen when Selina Kyle is meeting Stryver in the bar.
• Days of Thunder: As with Talladega Nights the product placements are numerous among characters, including Exxon for Rowdy Burns, Hardee's for Russ Wheeler, and Superflo, Mello Yello, and City Chevrolet for Cole Trickle. The last one, City Chevrolet is the former name of a car dealership in Charlotte, which is now called Rick Hendrick City Chevrolet. As the name indicates, that dealership is owned by Hendrick Motorsports' owner Rick Hendrick. Since Hendrick provided all of the prop cars for Days of Thunder, it seems a fitting placement.
• DC Extended Universe:
  • Man of Steel made $170 million in deals with promotional partners even before it was released.
    • During Superman and Zod's battle in Smallville, they rip through a 7-11 and an IHOP and land in front of a Sears store.
    • When Lois is following Clark onto the ancient ship, she places her Nikon camera atop a surface before lifting herself up. The logo is blatantly placed in front of the camera and with full view of the near-mint device.
  • Batman v Superman: Dawn of Justice: Diana is taking a Turkish Airlines flight when she hears of Doomsday on the news (a possible Mythology Gag regarding the Amazons of actual Greek myth, who were said to live in a region which includes modern-day Turkey).
  • Zack Snyder's Justice League:
    • Rather "Charity Placement" than "Product". When Bruce picks up Barry and they're driving to the airport of Central City, a billboard can be seen and saying "You Are Not Alone", by the American Foundation for Suicide Prevention (AFSP). Zack Snyder supports this foundation since his daughter Autumn took her own life back in 2017, and so did/do many fans who invokedcampaigned to get the movie released.
    • We get a very glamorous insert shot of a name-brand razor when Bruce is shaving in the first act.
    • It's no coincidence that Wonder Woman and Bruce Wayne both drive Mercedes Benzes.
• In the future world of Demolition Man, every single restaurant and fast-food chain has been bought out by Taco Bell. And the characters often sing commercial jingles (the only form of "classic" music that's clean and wholesome enough for the incredibly uptight San Angeles). In Europe, parts of Latin America, Asia and Oceania, where there are no Taco Bells, all logos were replaced with Pizza Hut logos and the lines were redubbed accordingly. However, some versions omit the name of the restaurant all together.
• Den of Thieves: There are several scenes in which Carl's Jr. bags are visible.
• Dennis the Menace: Dinosaur Hunter: During the luau at the end, Dennis and his friends are drinking Cokes and Minute Maid brand soda. Both of these brands are owned by Coca-Cola, whose Coca-Cola Telecommunications division (a quasi spin-off of Columbia Pictures Television, which they owned at the time) co-produced and distributed the film.
• Die Hard: When Harry offers to deliver McClane to them, they pour him a glass a Coca-Cola. He reacts as if he's being pampered. When the robbers turn on him, he gulps down the last of his soda.
• Just try to put a number on the shameless product placements in Disturbia.
• At one point in the original Dr. Dolittle while driving, Dr. Dolittle drinks from a highly visible Dunkin' Donuts coffee cup.
• Dr. Strangelove: If Group Captain Mandrake doesn't reach the President on a coin phone, he'll have to answer to the Coca-Cola company. (He made Colonel Bat Guano shoot the coin lockbox off a Coke machine to obtain the money to make the call and futily avert a nuclear winter.)
• Strangely averted in Doomsday. The filmmakers decided the Cool Car should be a shiny new Bentley. Bentley, however, is too classy to do product placement, so they had to buy three brand-new cars at full price. They then wrecked two of them filming the chase sequences.
• In the Jean-Claude Van Damme/Dennis Rodman film Double Team the grand finale occurs at the Coliseum between JCVD, a tiger, land mines and Mickey Rourke. When the heroes are outrunning the explosion, the corridors of the Coliseum appear to be infested with prominently placed Coca-Cola machines, to the point the heroes weather out the worst of the blast by hiding behind one of the explosion-defying machines.
• Ed TV, which anticipated reality television, was about a man named Ed who signed up to be on a television show that would consist of broadcasting his entire life, twenty-four hours a day, seven days a week. As the network never interrupted the broadcast to show commercials, they made money by placing advertisements in scrolling text along the bottom of the television screen. The film itself shows these advertisements whenever a television appears, and as EdTV becomes more and more popular, the advertisers change, changing from local businesses to organizations with deeper pockets. By the end of the film, even "The Islands Of The Bahamas" are buying ad space on EdTV. According to the commentary the creators were even lucky to get the organizations to allow their brand to be shown on the screen, because of the satirical stance of the movie.
• Elysium:
  • It looks like Max's Exosuit, and possibly all other Exosuits, are made and manufactured by Kawasaki; there's also a med-pod with a large Versace logo on it.
  • In the beginning, there is a closeup of Max's Adidas, possibly a nod to Yellow, the commercial Blomkamp did for the shoe company.
  • Carlyle's personal space shuttle is an in-universe badged Bugatti, with design cues from the Veyron.
  • Delacourt's wristwatch/communicator has the Bvlgari brand.
• Famously, Hershey's got "Reese's Pieces" into the movie E.T. the Extra-Terrestrial, after M&Ms balked on the project, thinking the movie would flop.
• Evolution is the film that taught the world that Head & Shoulders shampoo will not only keep your hair silly smooth 'and dandruff free; it'll also save humanity. The protagonists discover that the alien menace can be killed by selenium. When they wonder where they are going to get several hundred gallons of it, a couple of slacker students reveal that Head & Shoulders contains selenium sulfide as the active ingredient. Thus, they fill a fire truck with the stuff and use it to save the day. It's done so tongue in cheek (the movie is a comedy) that it's obviously a parody and it culminates with the characters making a faux ad for Head & Shoulders at the very end of the film (supposedly this was suggested by the director's son, Jason Reitman).
  Ira Kane: Wow, fighting the alien menace can be tough work.
  Harry Block: And so is keeping your hair clean, shiny and dandruff free.
  Wayne Grey: So it's a good thing we always keep a healthy supply of [all join in], Head and Shoulders, around the house. (Played right before end credits, the three holding the product - one of them backwards).
  • Also, chemistry enthusiasts may know that selenium sulfide is used in virtually all dandruff shampoos, not just Head & Shoulders.
• Fantastic Four (2005) has an argument take place between the team at an X-Games tournament, which is littered with various billboards in the background. However, considering it is the X-Games, that at least makes some sense.
• Fantastic Four: Rise of the Silver Surfer is rife with product placement, including a Dodge logo on the nose of the Fantasticar, but it also spoofs it with Johnny's over-logoed uniform near the beginning of the film.
• Fantastic Four (2015) has some rather inexplicable Dr. Pepper and Orange Crush vending machines just behind the lab's doors.
• An unusual case in F9: The Fast Saga. Red Digital Cinema, a company known for its professional cinema cameras, paid for extensive product placement of its first smartphone, the Hydrogen One. The phone was was a commercial failure and was discontinued in November 2019, after filming of F9 had finished. The COVID-19 pandemic delayed the film until June 2021, so when it finally came out, it was promoting a phone that been discontinued for over a year and a half. Some news outlets joked the film is set in an alternate universe where the phone didn't fail.
• Ferris Bueller's Day Off features the titular character watching MTV early in the film. The year it came out was also the year media conglomerate Viacom bought the network, who made sure to place its logo in every film they could find. You can also see an early example of product placement when Ferris is seen drinking Pepsi not once, but twice, with the label shown prominently each time.
• Fight Club has Project Mayhem members smash in a Volkswagen Beetle and break into a Mac store — apparently, the director was approached by those companies. Project Mayhem also breaks a large spherical sculpture and sends it rolling into a Starbucks. On the DVD Commentary, director David Fincher said that once they had permission to use the Starbucks logo, they decided to stick it in anywhere they could possibly manage. Fincher also notes how a soft drink logo is used to highlight a gun; he alleges that every noticeable instance of product placement in the movie is directly tied to violence.
• The Fifth Element has a McDonald's with sexy semi-dressed cashiers and a drive-through window for flying cars in the middle of a logo that fills the entire screen, as well as several flying 'road train' type trucks, each trailer bright red with the Golden Arches painted on the side... in a sequence featuring the actor Mac McDonald.
• Firehouse Dog: Several brands and products are brought into focus throughout the movie. The video games that Shane plays are specifically stated to be Microsoft consoles, with special attention brought to his PSP and PlayStation, and at the end of the movie, the Presleys invite the Faheys out to dinner, mentioning Bojangles by name.
• The Disney rendition of George of the Jungle either uses product placement, or spoofs it; hard to tell. This is most obvious with the pair of Nike Airs that George—who has until recently never worn shoes before in his life—pulls out for a trans-continental run and makes a big show of putting them on. Other instances may include a brand of coffee (Hilarity Ensues when the caffeine—apparently foreign to George's system—synergizes with the sugar high he's on) and McDonald's (which George eats while riding on top of a trolly car). There's also an extended shot of a UPS truck that George used to ship himself back to Africa from San Francisco.
  • The sequel straight up parodied this trope by having an elephant randomly wearing New Balance shoes. This is lampshaded by the narrator.
  Narrator: See if you can spot our discreet product placement.
  Ursula: Oh, great, the elephant's wearing New Balance! (she faints)
• In Ghostbusters (2016), Jillian Holtzmann's fondness for Pringles is a little... on-the-nose:
  Erin: How can you eat at a time like this?
  Holtzmann: Just try saying no to these salty parabolas!
• G.I. Joe: The Rise of Cobra: Technically the entire movies is Merchandise-Driven by Hasbro, but the film also includes Double Bubble, Norton AntiVirus, Cisco Systems, Chrysler, Hummer, Opel...
• Godzilla:
  • Eleven different Toho movies from the Showa Era between 1960 and 1978 have advertisements for the Japanese soda brand Bireley's, which could be anything from a split second shot of a Bireley's bottle on a shelf amongst other bottles, to a prominently-placed billboard◊ in the foreground that King Kong or Mothra moves past. It's so reoccurring it's actually become something of a Running Gag in the franchise, with both Godzilla: Rulers of Earth and Godzilla: Singular Point included references to it as a Mythology Gag.
  • The American dub of The Return of Godzilla included several◊ strategically placed Dr Peppers◊ (in the form of cans and vending machines) in the new scenes filmed for the dub, as part of an advertising deal which also had Godzilla appearing in two Dr Pepper ads. An attempt was made for Raymond Burr to participate in the product placement but, taking his role seriously, he adamantly refused.
• Gone Girl:
  • Count how often Leffe beer comes up. Nick and Amy Meet Cute when Nick tells her to be careful where she puts her "monk-brewed Belgian wheat beer." She holds it up to the camera in some angles as they talk. It's also visible at The Bar and in Desi's refrigerator. Stella Artois and Hoegaarden, other Belgian beers owned by In Bev, are also common.
  • In her first scene, Detective Boney spends a substantial amount of time holding a Dunkin Donuts coffee cup.
• Good Bye, Lenin!:
  • In one case it's actually plot-relevant. The protagonist's mom was a fervent government officer from Communist East Germany, she fell into a coma after a heart attack, and the doctor told them to avoid strong emotional jolt. Only problem is, the Berlin Wall fell and Germany reunified while she was still in a coma. The whole movie is about the protagonists' attempts to hide the Awful Truth from his mom until her heart is in better condition. Cue a gigantic red banner that turns out to be a Coca-Cola ad being hoisted on a nearby building as the fervently Communist mom looks worried at the scene.
  • The director also added that the protagonist's sister works at Burger King because that company was easier for the producers to work with for filming locations than McDonald's. The latter does maintain a Potemkin restaurant specifically for the purpose, but it's kept to the latest store model and located in City of Industry, CA. Convenient for the latest Hollywood teen flick, but for a Berlin-based production set 13 years in the past...not so much.
• The Goods: Live Hard, Sell Hard: During Ready's introductory dinner with the Sellecks, he announces that he prefers takeout to a home-cooked meal and pulls out a bag of Arby's to eat at the dinner table. He scarfs out of it for the remainder of the scene.
• In The Goonies, Chunk famously befriends Sloth with a Baby Ruth candy bar. There are numerous other food-and-drink related items shown, including Pepsi and Domino's Pizza.
• The Gravedancers: A Cheerwine^note A cherry-flavored soda local to North Carolina where the movie is set and filmed. vending machine is very prominently and repeatedly visible in the hallway of the parapsychologist's facility.
• Hall Pass has the main characters eating at Applebees.
• The 2000 adaptation of Hamlet (set in the modern day) was chock full of these, but the most glaring one may have been when the ghost of Hamlet's father walked into a Pepsi machine and disappeared. Hamlet also delivers his famous "To be or not to be" soliloquy in the middle of a Blockbuster Video store. Specifically, he's in the action film aisle—ironic, since Hamlet's defining flaw (which that very soliloquy highlights) is his inaction.
• Harley Davidson and the Marlboro Man: You can't get much more blatant than naming the characters after brands and then putting them in the title of the film. As well as Mr Davidson and Mr Man, we have characters named Jack Daniels and Virginia Slim (another cigarette brand).
• The Film of the Book for Harry Potter and the Order of the Phoenix had one egregious example:
  Harry Potter: Are you sure you don't want any help looking?
  Luna Lovegood: That's all right. Anyway, my mum always said things we lose have a way of coming back to us in the end.
  [looks up to see ENORMOUS CLOSEUP OF RED CONVERSE ALL-STARS]
  Luna Lovegood: If not always in the way we expect.
• In Hellboy II: The Golden Army, Hellboy and Abe drink copious amounts of Tecate brand beer while singing about lost love. Tecate is one of the few beer brands that will pay for product placement even if characters drink it to excess.
• In one scene of Disney's Hocus Pocus, "the Master" and his wife are tossing the Clark Bar candy bars to the Sanderson Sisters, but after discovering the weirdness of the sisters, the wife forces them to leave with the Clark Bars. Once they're back out on the prowl, Mary at first thinks that she has "the chocolate-covered finger of a man named Clark", but when she eats the Clark Bar and discovers that it's candy, she asks why "the Master [would] give us candy", to which Winifred replies, "Because he's NOT our Master!" Also, while still at "the Master's" house, Mary turns on the TV and sees a commercial for DuPont Stainmaster with a running baby in it, and she gets ecstatic.
• Home Alone:
  • Home Alone
    • There's a very long, blatant shot of Kevin's cousin Fuller taking a very long sip of Pepsi, with the logo prominently displayed.
    • One of the snacks displayed prominently during Kevin's viewing of Angeles With Filthy Souls is a bag of Lay's Crunch Tators. This one got a limited rerelease in 2023.
  • In the sequel, Pepsi is replaced with Coke. There's also the Plaza Hotel in New York, which has its own commercial at the beginning of the movie, which Kevin records on his Talkboy, and later replays to get a reservation.
  • The McCallister family flies on American Airlines. The VHS releases even include American Airlines ads with scenes from the movies.
• In Houseguest, the protagonist's favorite food is Big Macs, and there's even one scene where he finds a McDonald's and runs toward it in slow motion while one of the songs from the commercials plays and there's an American flag blatantly blowing in the wind right next to the McDonald's.
• The first shot in The Hurt Locker is of the bomb disposal bot running over a Pepsi can in a massive closeup.
• David Levenstein's PowerBook 5300 in Independence Day. He later went on to do voiceovers in tons of Apple ads. (Ironically, the 5300 is probably one of the least cool Macs ever made — not actually a bad computer, but rather bare-bones for the time. Well, except for that incident involving the flaming LiIon batteries.)
• The Singaporean dramedy, I Not Stupid, includes a blatant tie-in with the then-new Pink Dolphin beverages (from the Singapore-based drink company, Yeos') which the film repeatedly slaps into the audiences' faces every now and then. The protagonist, Terry keeps asking for Pink Dolphin beverages for breakfast, and every now and then pauses to talk about how healthy and nutritious it is. At one point Terry and his friend Boon Hock gets kidnapped, and in a Kidnapper's KFC moment Terry actually asks if his kidnapper could get him Pink Dolphin drinks (repeating his "Pink Dolphin is healthy and nutritious" rant) leading to the exasperated kidnapper lampshading the trope: "Do you think you're shooting a drink advert?"
• The sequel, I Not Stupid Too has a deal with Singtel (Singapore Telecommunications). The new protagonist Tom Yeo is an avid blogger whose gadgets includes the then-recent Nokia and Apple laptops, and one scene is featured in an electronics shop selling the latest Ipod 6.
• Inspector Gadget (1999):
  • When Claw causes the billboard to fall on top of Gadget's car, we see the Yahoo! logo on it, and hear the "Yahoo-oo!" jingle (from the adverts from around the time the advert was made).
  • It also has Penny press a button in Gadget's car to dispense Skittles (similar buttons that can be seen also had M&Ms and McDonald's emblazoned on it). Later after getting dropped off at home and taking a bus to Claw's office and finds the car surrounded with Skittles, saying that he has had the Skittles "knocked outta me!".
• The Internship seems like a 2-hour commercial for Google, but Google didn't actually pay a cent for the movie. The film largely pimps the company's career opportunities, which is a message that Google doesn't need any help delivering.
• I, Robot:
  • Del Spooner's 'Converse All-star' trainers get several mentions including a close-up of him removing them from the box near the start of the film. The Audi is acceptable as it adds a sense of realism however the close up of the JVC stereo is pretty hard to accept. Apparently we will still be listening to CD's in the future. A particularly odd case with the shoes, as he pops them up on his boss's desk at one point, and identifies them by brand name, saying that they're "vintage 2004", but Converse All Stars have remained popular and identical in design and construction since the 1920s, so it's a bit of an odd choice, as they'll surely still be available in the films 20 Minutes into the Future setting. Specifically, much of the product placement centered around Spooner focus on his preference for things from the past, rather than the widespread acceptance of robots and modern technology that everyone else has.
  • And then there's the Fed-Ex delivery robot.
• The Island (2005) features visible product placement in nearly every scene — including a (now) out-of-date Xbox logo in the middle of a completely isolated clone society.
• It's a Mad, Mad, Mad, Mad World features numerous onscreen plugs for Coca-Cola. The scene where Buddy Hackett and Mickey Rooney fly an airplane through one of their billboards is merely the most prominent of these.
• James Bond:
  • Product placement began even before the first film was released: The teaser trailer for Dr. No was a love letter and advertisement for the Walther PPK.
  • Nearly every Bond movie ever made endorses specific brands of cars (Aston Martin most famously), vodka (Smirnoff), champagne (Bollinger), and firearms (Walther Arms), among other things.
  • Bond and his association with Aston Martin is legendary, although it hasn't been a constant; The American Motors Corporation sponsored The Man with the Golden Gun, so Bond drove around in a AMC compact car and the villain drove a flying AMC luxury coupe, Later on BMW got the product placement for Bond cars during the Pierce Brosnan era until Die Another Day, when Ford got the sponsorship rights again and pumped the movie full of Ford brands (Aston, Jaguar, Ford, etc.)So much product placement was done in Die Another Day that some fans took to calling it Buy Another Day.
  • Bond also takes care to show off his watch, first Seiko, then Omega (and Omega released movie tie-in watches). In the books, Bond wore Rolex watches, which also appear in the early movies (although Rolex refused to provide them).
  • There is a suspiciously high number of KFC viewings, going as far back as Goldfinger.
  • One of the more baffling product placement choices is in Licence to Kill. The movie's title sequence heavily features Olympus-brand cameras, showing the brand name several times and having a photography theme that doesn't fit the rest of the movie. Licence does briefly feature two gadgets disguised as cameras, but neither of them are Olympus.
  • Licence to Kill also includes one of the most controversial product placements of The '80s. A real-life Lark cigarettes package is used by Bond as a gadget (reportedly the company paid $350,000 for the privilege). When the film was released in the US it was considered enough of an ad that Eon Productions was forced to include the Surgeon General's Warning on cigarette smoking in the closing credits of the film.
  • The Daniel Craig era villains all suspiciously use Land Rovers.
  • Casino Royale (2006):
    • The film was obviously sponsored, produced, and distributed by Sony, because Bond uses a Sony Ericsson cell phone, a Cybershot camera, a Walkman, a Blu-ray recorder, and a Vaio laptop. He would use Sony phones for the three next films, the deal with Sony ended with Spectre.
    • It also has blatant appearances of Virgin Atlantic. And Richard Branson.
  • Skyfall:
    • Bond's new favorite beverage is Heineken. This came as the result of a $45 million deal, covering almost one third of its budget.
    • Sony products continue to make blatant appearances, including Vaio computers and Bond's phone, an Xperia T. The release of said phone was also tied in with Skyfall.
  • No Time to Die: in January 2021, some sponsor brands of the film demanded reshoots pertaining to their Product Placement - some products used by Bond in the film apparently became "obsolete" due to the long COVID-19 Pandemic-induced delays until the release.
• Jurassic World
  • In-Universe example. The park is a massive, corporate-sponsored resort and effectively its own city. You can see real stores, brands, and restaurants everywhere. Companies also sponsor specific exhibits and the I. rex was a test run for customized dinosaurs. Claire and Dr. Wu are introduced pitching "Verizon Wireless Presents the Indominus rex" to Verizon executives. Lowery at one point even snarks that they should just name the dinosaurs after corporations and be done with it. However, most of the various corporate tie-ins in the film were done without monetary sponsorships, in order to show that the park was slowly "selling out" to corporations.
    Lowery: Pepsisaurus... Tostitodon.
  • The park main street has locations like Jimmy Buffett's Margaritaville, Ben & Jerry's, Pandora Jewelry and a Hilton Hotel. And Starbucks too, inevitably. ^note  The main street area might be parodying the Downtown Disney and CityWalk areas of Disney and Universal theme parks respectively - the latter counting as Self-Parody.
  • Just like in The Lost World: Jurassic Park, the park's vehicles are supplied by Mercedes-Benz.
  • All ATV's and motorcycles (except Owen's custom Triumph) are made by Kawasaki.
  • Dairy Queen was also a part of the movie, and advertised its own Jurassic World sundae.
  • Early in the film, Zach puts on "Beats by Dre" headphones.
  • Samsung products are also prominently featured. In one of the park's museums, (the Samsung Innovation Center), guests are shown an informational video on an array of Samsung televisions, and most of the major characters use Samsung smartphones.
  • When working on his motorcycle, Owen is clearly drinking a Coke from a classic bottle.
• The Karate Kid has a cringe-worthy one when Daniel's mom asks him what he's "on" (implying drugs), and he replies that he's on Minute Maid (helpfully pointing out the carton of orange juice on the table).
• Kingsman: The Secret Service:
  • Hart's Trophy Room is lined with front pages of newspapers, each one a headline on the day the Kingsmen anonymously saved the world. Note how they are all 'Sun' headlines: at the time, The Sun and Fox - who made Kingsman - were both owned by Rupert Murdoch (he still owns the newspaper following the Disney buyout of Fox). It's a bit of Biting-the-Hand Humor, as The Sun headlines are all readbait sensationalism.
  • The scenes in the pub have several shots where the Guinness logo is clearly visible, and that's the only beer named in the movie.
  • Valentine's choice of meal when he has a lavish private dinner with Harry is McDonald's. Valentine talks about which items he like the best. After dinner, Harry thanks him for the "happy meal."
  • Eggsy is quite fond of Adidas.
  • In the climax, we're treated to a long close-up shot confirming that Eggsy uses Lenovo laptops to save the world with.
• Spanish film The Last Days: Even people who know nothing about guns will know that the gun which Enrique gets is a Walther P99, because he briefly holds it so that "P99" and the maker's logo can be seen. Oddly, they are on the right side of the barrel, but an image search shows them to be on the left.
• Used to clever effect in The Last Mimzy. When the government agents are analyzing the titular stuffed animal, they discover that it's made of Intel microprocessors, which baffles them because Intel has yet to release anything that advanced.
• Humorous product placement used as stealth character reference: Nicoale Carpathia, the Antichrist of the Left Behind book series, is seen in the first film of the book series using a Macbook with the Apple logo visible. This is a clever reference to the fruit of knowledge in The Bible, which is often depicted in art as an apple.
• Leonard Part 6 was awash in blatant product placement. At one point, an outraged Bill Cosby confronts his daughter and her septuagenarian boyfriend, and holding a Coca Cola bottle next to his face the whole time. At the time, Coca-Cola owned the studio (which they subsequently sold to Sony), so they were featured wherever possible, but dish soap and antacids even became part of the plot.
• Older than You Think: the 1949 Marx Brothers film Love Happy (their final film) has a chase scene (and gags) around a series of billboards for various products of the era, including Harpo escaping his pursuers by riding the neon image of Mobil Oil's Flying Red Horse. The producers ran out of money and came up with the idea of selling advertising in the movie itself.
• Mac and Me seems dedicated solely to shilling McDonald's and Coca Cola at every opportunity. One character works at McDonalds and wears the uniform through the whole film.
• Madame Web (2024) features a lot of Pepsi product placement throughout its runtime. The most extreme example of it being when the main villain Ezekiel meets his demise when a giant neon Pepsi sign falls onto him.
• It is no coincidence that almost every motorcycle seen in Mad Max is a Kawasaki.
• Cho-won from Marathon (2005) is prominently shown wearing New Balance running clothes in many scenes. The end credits reveal that New Balance was one of the film's sponsors.
• Marvel Cinematic Universe:
  • Despite the Marvel movies being produced by various studios, Dr. Pepper seems to be the one binding force tying the various universes together.
  • An early scene in Ant-Man takes place in a Baskin-Robbins. They even plug their new Mango Blast.
  • The big car chase scene in Ant-Man and the Wasp sees Luis driving a size-changing 2019 Hyundai Veloster, complete with prominent shots of the vehicle's logo. The then new at the time 2019 Hyundai Santa Fe also made an appearance.
  • The Avengers has a Dr. Pepper appearance, as well as Acura luxury cars. Steve is also shown riding a Harley-Davidson motorcycle.
  • In Avengers: Age of Ultron:
    • Black Widow rides an electric Harley-Davidson LiveWire. Marvel even made sure to unveil the bike at San Diego Comic-Con.
    • The film has a very lucrative deal with Samsung. Notably, the fight between The Incredible Hulk and the Hulkbuster briefly moves to a Samsung building in South Africa, while the Avengers themselves use Samsung tablets at various points in the movie.
    • A rather distracting example occurs when Black Widow and Bruce have a conversation while a can of Gillette shaving gel is shown prominently in the foreground. Bruce also shaves with a Gillette Fusion razor at one point.
    • Bruce calms himself down by listening to music with a pair of Beats headphones.
    • During the final battle, Quicksilver sports an Under Armour top and a pair of Adidas sneakers. Under Armour even released a line of gear to tie-in to the movie, complete with a replica of the aforementioned Quicksilver shirt.
  • In Black Panther, Lexus vehicles are prominently featured during the car chase in Busan.
  • In Captain America: Civil War, the members of T'Challa's entourage are all shown driving cars made by Audi. Audi vehicles also feature prominently in the tunnel chase sequence. Tony also mentions that he's wearing a Tom Ford suit during one scene.
  • Captain America: The Winter Soldier: As part of a product placement deal, Steve rides a then-new Harley-Davidson motorcycle, while Black Widow drives a then-new black-on-black Corvette Stingray. Both vehicles were played up in the online marketing for the movie. S.H.I.E.L.D. shirts provided by Under Armour also appear.
  • The brand might not be clearly visible in the movie itself, but according to a commercial using the scene in question, Doctor Strange (2016)'s beard is shaved into being by a Norelco razor. In the actual movie itself, there are plugs for Honor smartphones from China, as well as Surface tablets. And Strange's life-changing accident comes while he's driving his sweet Lamborghini Huracán LP610-4.
  • Guardians of the Galaxy Vol. 2 prominently features two shots of the same Dairy Queen in Peter Quill's town in two different decades.
  • In Iron Man:
    • Tony's Audi is quite prominent.
    • The film has a nice close-up on the screen of Tony's Verizon phone as he's talking to Stane near the beginning.
    • The first thing Tony Stark asks for after being rescued is an American burger. He shows up in the next scene conspicuously discarding a Burger King bag.
  • In Iron Man 2, we get a close-up of Tony drinking from a water bottle with a Dick's Sporting Goods logo in full view of the camera. Other brand plugs include Rolls Royce, Starbucks, Sega, Randy's Donuts, and Dr. Pepper.
  • Iron Man 3 has plugs for Samsung, Sun, Oracle, FiOS, Audi cars and TCL phones.
  • Spider-Man: Homecoming has some shilling for Synchrony Bank, Dell, Sony and Audi, including a prominent scene in the climax where Spider-Man uses an Audi car to chase down the Vulture.
  • Spider-Man: No Way Home has the 2022 Hyundai Tucson and Ioniq 5 featured in key parts of the movies plot. They also fly to and back from Europe with United Airlines. Synchrony also pop up again.
  • Both Thor and Captain America: The First Avenger feature various Acura models driven by S.H.I.E.L.D. agents. There were even commercials aired prior to the release of Thor declaring that Acura was the "Official Car of S.H.I.E.L.D." Thor also has a rather noticeable cameo from a 7-Eleven store, as well as references to Pop-Tarts and iPods. Oh, and a Dr. Pepper machine shows up. (Thor also had a deleted scene with Volstagg beating up S.H.I.E.L.D. agents while carrying a Burger King bag)
  • In Avengers: Endgame:
    • Korg is playing Fortnite during Bruce Banner and Rocket Raccoon's visit to Thor's house in New Asgard.
    • Tony Stark still uses an Audi during his return in the New Avengers Compound.
    • In speaking of Tony Stark, Scott Lang/Ant-Man reveals that he's using Axe Body Spray during the Time Heist in 2012 New York
  • Thor: The Dark World has even more Acura plugging, as well as Vimto.
  • Thor: Ragnarok has a taxicab top advertisement for Synchrony Bank. A similar ad is scene in Avengers: Infinity War.
• Marvin's Room:
  • During Lee's first visit to the mental hospital to talk to Hank, she eats a small bag of M&M's.
  • Hank wears a pair of black Nike sneakers throughout the movie.
• The Matrix:
  • The original Matrix featured Nokia phones. Although the version for the movie was customised to include a slider which would snap open; the one in real life was unfortunately not quite so cool.
  • Reloaded and Revolutions had a deal with Powerade. In one scene in the latter film, Trinity and Morpheus chase the Trainman through a subway station amidst very large, neon-green Powerade posters. Also, the characters in the movie use Samsung cell phones. (Which were specifically designed for the franchise, and were also sold to the general public.)
• Men in Black:
  • Men in Black:
    • The first film somehow makes for that elusive variety of product placement where it's subtle; the Ray-Ban sunglasses the film's protagonists wear look cool and integrate into the action without appearing to have been clumsily shoehorned in. In the title song from the film's soundtrack, however, they're clunkily name-checked by Will Smith.
    • The worms' favorite cigarette brand is Marlboro.
  • In Men in Black II, a background alien is seen eating french fries from Burger King. BK was removed in the VH1 airing of the film, but is still in the TNT and TBS airings.
• The infamous Dino De Laurentiis comedy Million Dollar My$tery was very obviously sponsored by Glad brand storage bags and bin liners. They are seen in virtually every shot of the film, and in fact the poster of the movie shows a giant Glad bin liner stuffed with cash (complete with the logo prominently displayed.) Although to be fair, that was the least of this movie's problems.
• The primary school playground in Millions has a Coca-Cola machine on it (which actually isn't allowed in primary schools in the UK).
• The future of Minority Report may be a grim one for those accused of crimes they haven't yet committed, but it has plenty of opportunity for The Gap, Burger King, Guinness, American Express, Aquafina, etc. Taken to a creepier level, though, in that the advertisements are used to track the citizens, and record their location, purchasing habits, and vital signs at any given time.
• Mission to Mars has one character making a model of DNA out of M&Ms, and a can of Dr. Pepper being poured out to find a hole in the spaceship.
• The Mission: Impossible Film Series:
  • In Mission: Impossible – Ghost Protocol, the team uses iPads, iPhone 4s, MacBooks, drive BMWs, deal with Dell servers (complete with otherwise pointless closeup), and drink Dos Equis beer.
  • Mission: Impossible – Rogue Nation:
    • The military cargo plane in the prologue, rather than having any sort of national markings, has "Airbus A400M" prominently painted on its side.
    • Benji is seen playing Halo 5: Guardians on an Xbox One, with the box being shown on screen to make clear which game is being played. (And since the film came out 3 months before the game's launch, either Benji is a pirate or MI6 agents get beta access anytime they like.)
    • Characters use products from Nokia, Dell, and Microsoft and it's quite obvious that all the devices are running Windows 10.
    • Both heroes and villains drive BMWs. Especially noticeable in the Morocco chase sequence where Ethan and an army of mooks scream down a highway on BMW motorcycles. Characters are also seen using BMW's notoriously finicky iDrive system.
  • Mission: Impossible – Fallout:
    • The helicopter Ethan is dangling out of in the first released image has a large decal that says "Airbus", the same company which made the A400 that Ethan hung out of in Rogue Nation. (Airbus' people even helped Tom Cruise learn to pilot helicopters.)
    • 95% of all the remaining modes of transportation seen in the movie are branded BMW front and centre.
    • A clever one featuring a Huawei cellphone: when the man assumed to be Lark is found and killed in the nightclub bathroom, his phone is damaged, and Hunt clear flips it over from backside to front in order to show off the Huawei logo. Later, when August Walker gives a phone to Erika Sloane that he claims is the exact same phone from the nightclub fight, it too is flipped over from backside to front, showing it is undamaged — and more importantly, that there is no Huawei logo.
• The Mothman Prophecies featured a scene, prominently featured in the TV spots and trailers, where the creepy voice on the telephone correctly guessed what the protagonist was holding in his hand: Chap Stick.
• The sibling singers Servando and Florentino Primera's movie vehicle, Muchacho Solitario. All right, so maybe it's plot-relevant that one of the main characters works as a truck driver who delivers soda pop, but is the brand of the soda delivered (Golden, another Polar brand) equally relevant? It's so bad, several movie critics and some comedians referred to the film as "The newest Golden commercial featuring Servando and Florentino, Muchacho Solitario."
• In Muppets Most Wanted, Fozzie is seen eating a Subway sandwich with guacamole. Serves as somewhat of a plot point since some guac drops onto a picture of Constantine and covers his mole, and Fozzie begins to suspect that "Kermit" is not who he says he is.
• Aversion: Whoever watches My Big Fat Greek Wedding has one product brand in their brain after leaving the theater: Windex. You might think this was bizarre product placement. You'd be wrong. SC Johnson wasn't even asked to give permission; the writer of the script put the joke in because it was funny. This makes sense if you think about it: no cleaning company is going to make medical claims about their products for fear of dealing with even more government agencies and fines than they usually face.
• National Lampoon's Vacation:
  • In National Lampoon's European Vacation, the end credits montage (which consists of pictures of various "American" things) includes shots of Bugs Bunny and Christopher Reeve as Superman. The film was distributed by Warner Bros, who also owned those properties. Other non-WB examples in the same montage include a picture of the MTV logo, a screenshot of Wrestlemania (somewhat justified, as the end credits song mentions both MTV and wrestling), and, of course, a cover of National Lampoon magazine.
  • In Christmas Vacation, there's a scene where Clark's sled lands in front of a prominently placed Wal-Mart. Later, Cousin Eddie and Clark are shopping and Eddie picks up several bags of Ol' Roy dog food (an in-house brand at Wal-Mart), which can be clearly seen.
• An in-universe in Newsfront — the Redex reliability trials are so named because their main sponsor is the Redex brand of oil additive. Truth in Television, by the way.
• There is an embarrassingly bad example in the international version of Night Watch (2004) movie where Anton is given a cup of Nescafe. The coffee is well lit in the foreground and takes up the whole screen. Also when a screw drops into another characters coffee cup, that is also Nestle/Nescafe.
• Billy Wilder's One, Two, Three has plenty of placement for Coca-Cola... but it's entirely justified, since the film is all about a Coke executive in Berlin. The exact same Coke bottling plant in Berlin was in Goodbye Lenin as well.
• The Red Bull that Margo and Q buy in Paper Towns.
• Virtually every character in Patrick Still Lives is seen drinking from a bottle of J&B whiskey at some point.
• The Percy Jackson and the Olympians film adaptation:
  • Apple products. Medusa? Defeated by the power of the iPod touch, logo plainly in view. And they talk to Luke on a Macbook. Come on, at least TRY not to be blatant!
  • Apparently even ancient Greek Gods wear Converse.
• The Phantom of the Opera (2004) had a major deal with the Swarovski crystal company. Apparently their product placements and tie-ins were so successful they went and started their own production company and are producing the latest Romeo and Juliet (2013) film.
  The Los Angeles Times: [...T]he jewelry company['s ...] principals figured that since Swarovski jewelry is often used in films, the company might as well get into film production.
• The 2011 Morgan Spurlock documentary Pom Wonderful presents The Greatest Movie Ever Sold is an case of Heavy Meta taking Refuge in Audacity on the topic of placement. The movie documents the negotiations for product placement... in the very film you are watching, uring 20 other sponsors deemed "The Greatest _______ Ever Sold;" the documentary follows him negotiating with sponsors for Product Placement and exploring the role of marketing on society. Then to promote the movie, he wore a suit with embroidered sponsor logos on talk shows (with the deodorant sponsor at the underarm for $5000) and bought naming rights to Altoona, PA for two months.
• Power Rangers (2017) futures Krispy Kreme so heavily it's borderline insulting to the point of making Man of Steel look modest. The training montage shows Trini and Kimberly sitting inside fighting over a piece of a donut, the Zeo Crystal is buried under it, Rita mentions it several times during Goldar's rampage before stopping in for a donut herself, and it's name dropped or seen in the background many other times throughout the movie. It's often clammed that a drinking game could be made on how much the establishment is mentioned. On a lesser note, Boston Market is also seen briefly before the building is smashed.
  Rita: Krispy Kreme. It is a special place.
• A Princesa Xuxa e os Trapalhões:
  • The movie's animated opening sequence features Galinha Azul, the Brazil-exclusive mascot for soup brand Maggi, entering the Tramps' ship in a rocket and helping them.
  • Near the end of the second half of the movie, one of the child slaves liberated by the Tramps manipulates a mechanism in their ship which sproings out a can. Another one picks it up, revealing it's a can of Coca-Cola.
• Older Than Television: Sweet Corporal tobacco in the 1909 short film Princess Nicotine, wherein the hero is smoking Sweet Corporal before falling asleep and having a crazy dream.
• In Project Almanac, they gut an Xbox 360 for parts to the time machine. A later and far more blatant example is during the first test of the machine, everything goes in slow motion and it holds on a can of Red Bull spinning in the air.
• The Venezuelan movie Puras Joyitas was sponsored by Empresas Polar, the biggest food and drink company in the country. This translates in very blatant product placement, like the very first scene where some security guards are going to a very prominently placed Pepsi machine (Polar haves the license for Pepsi distribution in Venezuela), which is made in a way that many people confused it for a commercial for the drink. And that's the tip of the iceberg: all the beer the characters drink is Polar brand beer (in their different versions), one car has a trunk filled by boxes of food products made by Polar (namely, tuna cans and instant iced tea); and when a pĺot-relevant recipe is displayed, in a corner of the screen was a truly big logo of Harina P.A.N corn flour brand (two guesses of its makers, first one doesn't count.)
• Richie Rich has titular character's newfound group of common friends wondering what they will eat for lunch after spending a day with Richie having fun in his estate. Richie's solution is to take them to a restaurant within the mansion behind two giant doors, which is revealed to be a privately owned McDonald's.
• The final battle for the title in Real Steel takes place in the "Bing arena". In addition, advertisements for various things can be seen plastered all over the arena, but considering that robot boxing is a professional sport, the lack of them would be jarring. The movie also features Dr. Pepper prominently, but that was simply because it was what they had handy on the set.
• The 2012 remake of Red Dawn features a scene in which a couple of the film's protagonists rob a Subway restaurant of its ingredients in order to make sandwiches at their hidden base in the woods. The scene directly after it is of the characters eating, commenting on how great the sandwiches are.
• The Dr. Phil product placement in Red Eye goes horribly awry. The main character expresses that she thinks the book is boring and later in the movie the villain reads it to her after she regains consciousness in the creepiest tone possible.
• Resident Evil: Extinction is just filled to the brim with Sony products, with logos prominently onscreen, especially their "Vaio" brand for computers, mostly in the Evil Umbrella Corporation's labs and offices. But not just there; even Alice's little shortwave radio is a Sony (and very definitely not one of their better efforts).
• Resident Evil: Retribution, along with more Sony products, has a real doozy: a shot of Alice and Ada Wong as Back-to-Back Badasses right underneath a giant, screen-filling billboard advertising Norton Internet Security ("Protecting what matters most").
• RoboCop:
  • In RoboCop (1987), Robo fought crime in a modified 1986 Ford Taurus. Even better: the 6000 SUX, driven by the villain and wrecked in one scene, is a Brand X of the Taurus' competitor, the Pontiac 6000.
  • In RoboCop 2, RoboCop goes to an arcade that only seems to have games made or licensed by Data East. Other arcade games made by Data East included RoboCop and RoboCop 2.
• Bing and Bing Maps are prominently seen on Alba's laptop in Room in Rome.
• Despite the many name-brands appearing in Scott Pilgrim vs. The World, most of them are stylistic choices (for example, Scott drinks Coke Zero, and all of the other brands featured play up the sheer "Canadianess" of the movie). The only paid product placement in the movie is Blackberry smartphones, which, one imagines, not many viewers would notice if it wasn't pointed out to them.
• When Single Santa Seeks Mrs Claus was brodcast in the UK in November 2013, the Daily Telegraph's TV listings said "Edited for product placement".
• The Smurfs coo, "Ooooh, Google," when Patrick Winslow in The Smurfs tells them the search engine he's using on his "magic window" to find out things that humans know about the Smurfs and blue moons.
• Snakes on a Plane is positively rife with placements - a character quickly chugs a can of Red Bull, placing the empty can directly in front of the camera before driving off on his bike with very obvious Kawasaki logo in the first few scenes; several characters are shown with high tech objects like laptops including a screen-filling apple logo), PSPs and Nintendo DSes; and the movie climaxes in a scene in which the plots resolution is directly linked to one character's gaming past.
  Air Marshal Flynn: All praises to the PlayStation!
• In Snow Day, there's a scene where the kids are playing a Rugrats video game. Coincidentally enough, the movie just happened to be produced by Nickelodeon. Also, at one point in the movie, a kid puts ice into a Puma shoe and the main character tries to prove he knows a lot about his love interest by saying he knows her favorite gum is Watermelon Bubblicious. The Snowplow Man also drives his truck into a Plymouth truck and the Pepsi logo can be seen in a diner at one point.
• Something New: A silent film that was entirely dedicated to promoting Maxwell automobiles. Apparently Maxwell approached director Nell Shipman about making a ten-minute short commercial for their cars. Instead she made a 60-minute feature in which the hero drives a Maxwell across broken, rugged Mexican desert terrain to rescue the heroine from banditos.
• Sonic the Hedgehog (2020):
  • Tom's truck is a Toyota Tacoma. It gets harpooned through the back windshield and seat to the dashboard and the entire top gets sliced off by a drone's laser cutter, but hey, it still drives!^note May we also mention that the Tacoma is the North American successor of the infamously indestructible Toyota Hilux? A brief shot of the front of the truck before he and Sonic enter the bar has the Toyota emblem briefly visible, though slightly obscured due to the night sky.
  • Averted with Olive Garden. Despite its' slogan being recited twice in the movie, with the second time being when the government offers the Wachowskis a Comically Small Bribe of a fifty-dollar Olive Garden gift card to keep quiet about Robotnik. Writer Patrick Casey stated in an AMA that it was included as a joke, and that the studio wasn't paid for it.
  • Maddie offhandedly mentions that she was using Zillow to look up a place to live in San Francisco, and this is accompanied by the camera lingering on her laptop, displaying Zillow's site, for a few seconds. However, it comes with a punchline of an apartment running for the bargain price of $4,300 a month. Welcome to the Bay Area!
  • A subtle one at the bar scene: while there are plenty of beer brands visible, one that stands out is a Busch beer sign, which takes up a good part of the upper screen at one point. A Freeze-Frame Bonus during Sonic's Bullet Time sequence also shows him passing through said sign.
• In Source Code, a mobile phone displays a search engine page prominently showing the Bing logo.
• Spider-Man:
  • In the first Spider-Man movie, Peter Parker uses his newfound web-slinging powers to grab a can of Dr. Pepper off the dresser. In the second film, when he's working at the pizza shop a Dr. Pepper soda fridge can be seen in the background.
  • The Amazing Spider-Man has a lot of appearances from Sony products, as well as a rather infamous scene where Peter uses Bing.
  • The Amazing Spider-Man 2 really pushes the shilling for Sony to its limits, to the extent that almost every piece of technology in Peter's bedroom is a Sony product. Even the long-abandoned subway lab used by Richard Parker conveniently has a Sony computer. However, it was all for nothing, as by the time the visual effects were completed, Sony had shut down their entire computer division.
• Space Jam: A New Legacy has been called a giant Hbo Max commercial given how many Warner Bros. properties it showcases. Other brands also appear, such as the impact crater of an animated LeBron James being the Nike logo.
• The Mega Race sequence from Spy Kids 3-D: Game Over features AMD billboards.
  • The first movie had a "emergency lunchbox" that had a ready-to-eat McDonald's Big Mac meal.
• Star Trek
  • The quality of the Sight Gag more than justifies this in Star Trek IV: The Voyage Home when Scotty, McCoy, and Sulu wonder aloud where they're going to find all the things they need while in San Fransisco circa 1986. They say this while standing in front of a wall painted with "Can't Find It? Try Pacific Bell Yellow Pages"... and then notice it, and contemplate.
  • Star Trek (2009) has kid Kirk on an in-car comm with a prominent Nokia logo on the startup screen. Later in the movie, Uhura's drink order includes Budweiser classics and a shot of Jack Daniel's.
• Starship Troopers has AT&T as the provider for Federation video calls.
• Joan Crawford, after her marriage to Pepsi magnate Alfred Steele, began insisting on Pepsi product placement in her films starting with 1957's The Story of Esther Costello.
• Still Alice prominently features Pinkberry, the AT&T iPhone 6, and Words with Friends— all of which have at least some role in helping Alice manage her Alzheimer's.
• In Stir of Echoes, one of the side effects of a vengeful spirit's haunting is making the main character thirsty, so he's frequently seen guzzling down Minute Maid orange juice. At one point he fills his refrigerator completely full of Minute Maid cartons.
• Stormbreaker features a Nintendo DS as one of the spy protagonist's main gadgets, giving it a great deal of screen time, though the placement is truly hammered home in a scene in which Stephen Fry's character introduces the console to our hero, alongside the game Mario Kart DS. The accompanying game's case is also held up to the camera for a generously long amount of time.
• Unavoidable in Stroker Ace due to sponsorship and advertising being important in NASCAR. Scenes taking place at racetracks are covered in banners, and pit crews have to wear their sponsors' logos just like the cars. One product that gets a direct mention is Kentucky Fried Chicken, which is specifically stated to be a rival to Torkle's Chicken Pit franchise.
  • The Brazilian movie Super Xuxa contra Baixo Astral features plugs of several local and foreign brands, with Coca-Cola being the most frequent of it all.
• Supergirl (1984) has one of its biggest action set pieces take place in and around a Popeyes Fried Chicken franchise. Popeyes is even prominent in the background of some of the most memorable stills from the movie of Helen Slater as Supergirl.
• Superman II has several, the most memorable probably being when Superman flings one of his fellow Kryptonians through a giant electronic Coca-Cola billboard. Given that the movie's Metropolis is a blatant stand-in for New York City, and the fight takes place in the equivalent of Times Square, it's not too overly egregious or inappropriate... although the huge Marlboro logo painted on the side of a truck is pushing it.
• Sweeney 2: Just like the TV series, the Ford Granada is prominent, it also features the then new released second generation (Granada MK2) as Jack's driver new car and two villains drives the Cortina MK4 and the estate version of Granada MK2, the latter featuring the rare launch hubcaps.
• Swordfish has one, when the hero is supposed to be broke and living in a grungy trailer, but instead of cheap generic or domestic beer has a bottle of Heineken prominently displayed.
• Talladega Nights: The Ballad of Ricky Bobby:
  • Justified since it's about NASCAR, where cars are obviously plastered in ads. The three that get most attention are Wonder Bread (sponsoring Ricky Bobby's #26), Old Spice (sponsoring Cal Naughton, Jr.'s #47), and Perrier (sponsoring Jean Girard's #55). It's taken to ridiculous heights to lampoon the whole practice (while still indulging in it); in one scene, Ricky Bobby's car has a giant, vision-obstructing Fig Newtons decal on its windshield ("This sticker is dangerous and inconvenient, but I do love Fig Newtons").
  • Contractual obligations say that Ricky Bobby must promote one company's products, even in his family's mealtime prayers.
  • Ricky taking the family out to Applebee's, which is played as a joke about how white trash the Bobbys are.
  • Dinner at home features every fast food franchise the road has to offer.
  • When Ricky and Girard crash on the last lap of the Talladega race, the NBC coverage cuts to an Applebee's commercial in the midst of their wreck. The two cars are still flipping and crashing down the straightaway when they return. This particular scene was a Take That! to NBC's NASCAR coverage, which was frequently criticized by viewers for frequent commercial breaks that frequently missed restarts from caution flags, and large portions of lengthy green flag runs, to the point that some called it "Nothing But Commercials".
  • After the movie aired, Perrier stayed out of NASCAR. In addition to sponsorship work in the NHRA, Wonderbread sponsored a few cars on occasion, notably on Kurt Busch's #78 Furniture Row car at Talladega in 2013, while Old Spice sponsored Tony Stewart for a few seasons in the Xfinity Series and the Cup Series.
• Teenage Mutant Ninja Turtles:
  • Domino's Pizza boxes can be seen all over the first film. This is very deliberate (and is also a nod to the 1987 animated series of the turtles's love for pizza). To really drive this home, in one VHS release, the movie is preceded by a Pizza Hut ad.
  • In the sequel, the on-the-run scientist teams up with the subway-hiding Turtles to brew up some hideous looking chemical gunk to make some evil monsters go away. In a Bart Simpson glass held very close to the camera. Thus conveying the message that Bart Simpson will change your genetic structure.
• Terminator:
  • In The Terminator, there's a hard-to-miss shot of the Nike swoosh when Kyle steals a pair. (when Terminator Genisys returned to that scene, the costume designer went a long way to get the same shoes) The Honda Elite scooter that Sarah rides had only recently been introduced, and we see a few loving shots of it in early scenes.
  • Characters in Terminator 2: Judgment Day can barely turn around without bumping into a Pepsi-drinker or a Pepsi vending machine.
  • One would have learned by now that just because it's after the apocalypse, it doesn't meant there can't be product placement. In Terminator Salvation, a bunch of survivors hide in an old burned-down 7 Eleven, for one. One line in an article at Product Placement biz.com reads "ABB Robots will be shown in the film as robot manufacturers". To quote C-3PO, "machines making machines? How perverse!" John Connor listens to his mother's tapes on an old Sony tape recorder and the resistance drives Jeeps. Partially subverted in that the filmmakers worked with Ducati to develop the moto-Terminators, but they do not display any Ducati insignia.
    • There's also the close up of John's Oakley SI Assault Boots, John's Oakley Assault Pack, the Alpha Industries B3 Bomber Jacket(its visually distinct compared to all other Bomber Jackets you can buy) that He wears, and the Sony VAIO UX490 Microcomputer that he uses to hack into a lot of things. For gun fans, there's also the highly recognizable firearms that the Resistance uses, especially John's H&K 416, which was one of the first films to showcase the carbine, which was new at the time; as well as the H&K Mark 23 Pistol that he also used.
• In Think Like a Man, anyone who could conceivably be wearing Nike shoes or apparel is. There are also many gratuitous basketball running-on-a-treadmill scenes towards this end.
• In The Thomas Crown Affair (1999), Rene Russo practically chugs a Pepsi One with the label pointed directly at the camera.
• The second Lara Croft: Tomb Raider – The Cradle of Life, featured the new 2003 Jeep Wrangler Rubicon. Jeep produced limited-run "Tomb Raider models" available in the colour it appeared in in the movie.
• The Transformers Film Series was plagued by this, as Michael Bay apparently even set a RECORD for most product placement in a film with no fewer than 47 brands in the film! And that's before even getting into the blatantly obvious one, too:
  • Transformers:
    • Every Autobot's altmode was a make of car owned by General Motors, except Optimus Prime, who was an (unbranded) Peterbilt Model 379 long-frame semi tractor; GM doesn't make an appropriate vehicle anymore, probably wasn't keen on reaching back to The '80s for a GMC General, and no fan would accept Optimus Prime as an H2.
    • An Xbox 360 that makes the 360 booting sound before transforming.
    • The Mountain Dew vending machine, dubbed Dispensor by the Internet, which attacks people.
    • The Nokia cell phone
    • When Ironhide gets his alt mode, the camera actually zooms on the GM logo appearing on his front grill. He might as well be a walking GM ad. Not only is the GMC logo prominently dead center in all his driving scenes, but he's got the logo (split in half) on his shoulders in robot mode.
    • Conversely, none of the Decepticon altmodes were General Motors makes. Barricade, for instance, was a (heavily customized) Ford Mustang. Most of the Decepticons are military vehicles, which helps.
    • The slow, dramatic zoom-in on... a Panasonic sd-card. Maggie even holds it with tweezers so that her fingers don't block the name, while turning it gently in the light to make sure we don't miss its holographic reflective label while having plenty of time to read it.
    • The President asks an Air Force One flight attendant to "rustle [him] up some Ding-Dongs". Before she delivers them to him, however, she takes a moment to sneak one for herself and eat it on camera.
  • Transformers: Revenge of The Fallen:
    • There's a poster for Cloverfield, also distributed by Paramount.
    • One can't help but notice there is more than one scene in this movie where the Autobots just sit silently in their alt-modes and not take part in the humans' conversations, and yet they're still in clear view so that we get a good look at the cars.
  • Transformers: Dark of the Moon:
    • Due to GM's financial woes, they were able to actually licence some non-GM vehicles for use by both the Autobots and Decepticons — Wheeljack and Soundwave are both Mercedes, while Mirage is a Ferrari. None of them seemed particularly forced upon the audience; in fact, Mirage's logo was never even visible. There is a brief plug for Soundwave's SLS AMG alt mode, but it's mostly Sam talking about how improbably expensive it is, and it doesn't change the fact that the one who transforms into it is portrayed as unambiguously evil, and is blown up by film's end.
    • It also had Sentinel Prime's Rosenbauer Panther Fire truck form. It's officially licensed with a "Rosenbauer fire fighting technology" seal on even the Sentinel prime figures.
    • Megatron is a Mack Truck, You don't see the logo clearly, but the toy has it right on the front and has the Mack seal on the package.
    • In an Amazingly Embarrassing Parents moment, Sam's mom suggests he read She Comes First, a book on giving a woman oral sex, which is an actual book.
  • Transformers: Age of Extinction:
    • When Joshua demonstrates his shapeshifting metal to the rest of the cast, he asks if anyone likes music, transforms it into a Beats by Dre speaker, and with it in full shot, announces "The 'Pill'", holding it there for several seconds longer than necessary.
    • A nerdy scientist transforms the material into a figure of Rainbow Dash.
    • Enormous posters are visible during the fight scene at the end of the movie, including a giant poster of a Vogue magazine cover.
    • At one point, a truck of Bud Light gets blown up. Much attention is paid to the cool blue bottles against the yellow fire. Then Mark Wahlburg picks one up and drinks one while yelling at a bystander.
• The Transporter series. In the first film, Frank uses a BMW, though in the sequel and the third film, he has since switched to Audis. The second film's most notable moment comes when a bomb is placed on the undercarriage of Frank's car, and Frank jumps the car off a roof, snags the bomb on a construction crane, and lands the car as the bomb goes off in the background. The Audi is unscathed.
• Tropic Thunder has a movie agent playing Wii Sports one-handed throughout a rather long phone call. And TiVo figures heavily into the resolution of the climax.
• In the 1996 film Twister, the main characters pilot a red Dodge Ram pickup truck which carries them safely through obstacles that destroy lesser vehicles. The truck meets its end bravely marching through a cornfield into a giant tornado (yes, seriously) to deploy a tornado-measuring MacGuffin named DOROTHY.
• 2001: A Space Odyssey:
  • It was notorious not only for using Product Placement, but also for having several prominent products fail by the time 2001 rolled around.
  • The Contested Sequel 2010 features an Apple //c computer and a copy of OMNI magazine, which went out of print in 1995.
• When the G8 leaders meet in 2012, their laptops are all identical Sony Vaios. This creates a rather jarring effect, perhaps enhanced by the fact that the leaders are mostly interchangeable anyway.
• Unbreakable has an unmissable one as young Joseph, slowly and deliberately, reaches for a carton of Tropicana, unscrews the lid and pours himself a glass, the carton in the foreground of the entire shot.
• An exception to Apple dominance is Dell, as the logo on its laptop lids and monitors not only is distinctive, but also stretches across the entire width of the product (especially prevalent are laptops by Alienware — which is part of Dell). This led to a glaring anomaly in the film V for Vendetta; in an early scene Lewis Prothero, "The Voice of London", is seen delivering a political commentary which describes the United States as being a state in crisis, suffering from civil war, widespread famine and verging on if not actually in economic collapse. And then we see every computer monitor bearing the familiar "Dell" logo (Dell being an American company... although they could have come from the "former United States", or Dell UK, or one of Dell's factories in Malaysia).
• Up in the Air received some criticism for American Airlines and Hilton's disproportionate screen time. That didn't stop it from winning a Golden Globe, though.
• The Time Travel comedy film series Les Visiteurs:
  • The first film had some obvious ones (Pizza Hut, Juvamine, Ranger Rover, Polaroid).
  • The Corridors of Time is absolutely littered with product placement for Intermarché, KFC, several Nestlé products, Pizza Hut again, FedEx, Lustucru...
  • For Bastille Day, being set for the most part in 1793, the trope is mostly averted... save for a can of Franck Provost hairspray Jacquouille brought with him from the 20th century in his coat. Which is Anachronism Stew, since both protagonists departed in time in 1993, while the Franck Provost brand didn't exist until the 2000s.
• Warrior was obviously sponsored by the Tapout clothing brand, which is a big Mixed Martial Arts sponsor in real life. The brand is mentioned a number of times for sponsoring the film's MMA tournament, and the two surviving founders have cameos. The film is dedicated to the memory of the third founder.
• In the movie Wild Hogs, every beer, even in the biker bar, is a Michelob.
• The Wizard is another feature-length advert, this time for Nintendo. You can understand the kids talking about Nintendo's games all the time, but middle-aged white-collar workers? Really?
• World War Z has the Iridium phones, and a fairly painful example during the climax of the film in which Brad Pitt takes a well-deserved break while drinking a Pepsi.
• There's an odd case in The X-Files: Fight the Future. Mulder has gone out into the alley behind a bar to relieve himself and ends up sprinkling a poster on the wall for Independence Day, — arguably The X-Files main competition. Strangely enough, Fox released both films.
  • Independence Day even references The X-Files in dialogue, making this a cyclical reference.
• X-Men Film Series:
  • X2: X-Men United: Wolverine searches for beer in the mansion. After learning there is none, he settles on a Dr. Pepper. Later at Bobby's house, he raids the fridge for beer. Several bottles of Dr. Pepper can be seen inside the fridge.
  • X-Men: First Class: While training at Xavier's mansion, most of the team wear PF Flyers.
  • X-Men: Days of Future Past:
    • Quicksilver is shown to be a fan of Hostess Twinkies and Ding-Dongs. In real life, Hostess actually released a line of Days of Future Past-themed Twinkies to promote the movie.
    • A drink order is called, specifically for a bottle of Johnnie Walker (which blend exactly is yet unclear). Also, it would appear that all other bottles of whiskey in the film are likewise Johnnie Walker, of which quite a lot is drunk, especially by Charles Xavier.
    • During the scene where Magneto lifts up RFK Stadium, ads for Mountain Dew, Adidas, and various other brands can be seen.
  • X-Men: Apocalypse:
    • Scott Summers' sunglasses are Ray-Bans.
    • Ororo Munroe drinks Coca-Cola.
    • In the deleted mall scene, Kurt, Scott, Jean and Jubilee slurp Slush Puppies, and Nightcrawler gapes at a display of sneakers inside a Payless ShoeSource store.
  • Deadpool: A gag between Wade and Blind Al centers around them arguing about Ikea furniture, including name-dropping (badly) the names of several actual Ikea products.
  • Logan:
    • X-23 prominently munches on a tube of Pringles potato chips, and shoplifts a pair of Shopkins sunglasses in the opening of the second trailer. She can be seen wearing the sunglasses in several scenes from both trailers.
    • Logan drives a Cadillac limousine.
• Yes-Man has the main character Carl order a Temperpedic mattress and do the wine test vigorously on it, order a Rolling Rock beer, speed by a UPS truck, and rent the movies 300 and Transformers from Blockbuster. He also rambles for a bit about how much he likes Red Bull now that he's had his first one, and several characters discuss the advantages of a Costco membership card.
• The romantic comedy You've Got Mail takes its title from the (in)famous America Online sound bite. AOL mail is used prominently in the film itself. This despite being more based on an older film, The Shop Around the Corner, which received a Shout-Out as the name of one of the shops in the film. What is really interesting here is that two years after the film's release, the parent company of producer Warner Bros., Time Warner, merged with AOL.
• Zookeeper has product placement for TGI Fridays in the trailer no less. In which a gorilla (voiced by Nick Nolte), says "Is TGI Fridays as good as everyone says it is?" The original version has a scene where a secondary character trying to seduce Svetlana quotes a Nescafe ad.
• Garfield
  • Several logos appear, including Pepsi, Ace Hardware, and Petco.
  • At one point in the film Garfield mentions Chuck E. Cheese's and Olive Garden.
  • When Garfield is trying to get John's attention to Odie on TV the show he is on breaks to a commercial for Wendy's.
• The main characters in What Women Want work at an advertising agency and spend much of the film working on an ad for Nike. Near the end of the movie, the completed ad is shown in full to the Nike execs who ordered it... and to the film's audience.
• In Zombieland, there is a subplot where Tallahassee is looking for Twinkies, but since its a zombie apocalypse, he is finding it very hard to do. Joked with a bit as at one point he and Columbus happen to find a crashed Hostess truck much to Tallahassee's delight, but inside is nothing but Snowballs, which he hates.

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Parodies (Bumblebee™):

• Looney Tunes: Back in Action features the group finding a Wal-Mart in the middle of a desert, right when they're about to collapse from lack of water and food. Not only is the unlikeliness of this scenario constantly lampshaded, the rest of the scene goes on to parody the concept.
  Bugs: Is it a mirage? Or just product placement?
  Daffy: Hey, who cares, with shopping convenience at such low prices?! Water! Fresca! Mountain Dew! Your product name here!
  Bugs: Nice of Wal-Mart to provide these Wal-Mart beverages in return for us saying "Wal-Mart" so many times.
• The Truman Show
  • Besides every single inanimate object in the world being a real brand, Truman's wife is constantly hocking merchandise. (This is how the Show Within a Show pays for itself, since it runs without commercial interruptions.) It takes a dark turn near the end, as she does it at the wrong moment — Truman, who's beginning to work out the truth, asks, "Who are you talking to?" while looking around incredulously.
  • There are two guys whose entire job on The Truman Show is to stop Truman at a place, frame him properly for a camera to include a shot of a certain poster for a few seconds, then let him go. Other product-based oddities abound in the world as well.
• Inverted in Flight, in which Budweiser tried to get the labels on the cans of beer drunk by the (realistically, not comically) alcoholic protagonist blurred out due to not wanting to be associated with addiction.
• Spoofed brilliantly in the movie Wayne's World, as Wayne and Garth rant about not selling out and staying true to themselves, while showing off various products.
  Benjamin: Look, you can stay here in the big leagues and play by the rules, or you can go back to the farm club in Aurora. It's your choice.
  Wayne: Yes. (holds up a Pepsi) And it's the choice of a new generation. (drinks the Pepsi)
• In Return of the Killer Tomatoes!, breaking the Fourth Wall, the director appears to informs the characters that there isn't enough money to finish the film. He blames the (relentlessly) generic products that have been shown throughout the movie to that point. After that, logos appear on various objects and all dialog is loaded with ever-more-blatant product pitches, only ending when a character breaks down mid-spiel and asks "do we have enough money to finish this turkey yet?" The director stops partying with hookers long enough to give the go-ahead.
• Kung Pow! Enter the Fist:
  • "Taco Bell, Taco Bell, Product Placement for Taco Bell..."
  • More subtly (which is an odd word to apply to this movie) in that scene a nearby roof has the bottom half of a Hooters logo visible.
  • Na-na-na, na, na...Neo...Na-na-na, na, na...sporin!
  • "Let me know if you see a Radio Shack."
  • There are also Pringles on the nut vendor's shelves.
• A series of "Turn off your damn mobile phone" trailers in the United Kingdom from the Orange Film Funding Board showed various celebrities pitching ideas to the board. It then showed a panel of execs, mangling whatever idea they are given to include mobile phone product placement, ending with the line "Don't let a mobile ruin your movie". Ironically, Orange actually went on to fund one of the joke stories because they liked the idea, hence all the mobile usage in A Cinderella Story.
• Probably the best of these so far was a high-budget example, where Steven Seagal approaches the golfing execs with an idea for a romcom, and the execs retort that he only knows how to do action. Seagal chases after the chief exec insisting it can be done, but the irony is that he's chasing him in a very action-movie fashion, only transposed to a golf course (beating up minions, a car chase in golf carts). There's the obligatory phone bit, but it ends with Seagal blowing up the exec's helicopter just after he dismisses the idea for the last time.
• Mel Brooks' Spaceballs:
  • Product Placement is merged with the Hollywood Merchandising Machine to create a brilliant parody: All the products featured bear the movie's logo. Spaceballs The Doll. Spaceballs The Bedsheet. Spaceballs The Breakfast Cereal. Spaceballs The Flame Thrower... and so forth. Perhaps ironically, Spaceballs The Lunchbox is just a Transformers lunchbox with a Spaceballs logo taped on it.
  • The tie-ins are clearly intended as a jab at the extensive merchandising around the Star Wars license. It was revealed in a 20th anniversary magazine that Mel Brooks actually had George Lucas' blessing to parody Star Wars (which explains why Brooks was never sued by Lucasfilm) — on the one condition that there be absolutely zero merchandising of the film. Therefore, the ridiculous product placement of (non-available) Spaceballs merchandise was intended to tweak Lucas' nose over this.
  • "What's the matter with this thing? What's all that churning and bubbling? You call that a radar screen?" "No, sir. We call it, 'Mr. Coffee'."
• Captain Amazing, from Mystery Men, is a commercially-sponsored hero, his entire costume covered in advertising logos.
• Sam Jacobs from The Angry Red Planet is seen reading ‘Super Fantastic Science Fiction Stories,’ a fictional magazine possibly based on American pulp science fiction magazine Super Science Stories published by published by Popular Publication from 1940 to 1943 and again from 1949 to 1951.
• It was noted that there was a tremendous amount of product placement in the Arnold Schwarzenegger film Total Recall (1990), especially in the middle of the city square. It makes fun of this a bit when the main character is on Mars, and a "USA Today" newspaper vending machine appears, only the label says "Mars Today" and is in red instead of USA Today's blue.
• In Last Action Hero, at one point the car crashes through a semi-truck clearly labeled "Coca-Cola", which is driving out of what appears to be a bottling plant. The in-universe Arnold Schwarzenegger also plugs his club "Planet Hollywood" in front of reporters. His wife then gets angry at him for shilling, which she apparently does in real life too.
• The Adventures of Rocky & Bullwinkle (The Film of the Series) mocks this trope, except when making sure the audience knows that the characters use Hewlett-Packard computers.
• In Desperately Seeking Susan Rosanna Arquette takes a drag from a cigarette, and then starts coughing. The cigarette company that paid for the placement demanded their money back.
• One of Wayne Knight's lines in the movie Space Jam contains SIX product placements, all for items that lead character Michael Jordan has appeared in commercials for, so it doubles as Actor Allusion:
  "Get your Hanes on, lace up your Nikes, grab your Wheaties and your Gatorade, and we'll pick up a Big Mac on the way to the Ball park!"
• One of the many subplots in State and Main involves a director initially rejecting, then trying to figure out how to work in product placement for a website... in an 1800s period piece.
• Idiocracy:
  • It's unique in that it absolutely savages the brands that get placed. For example, Carl's Jr. will take your kids away if you can't pay for your meal (and pays one of the department secretaries every time he mentions them; seriously, he ends most of his sentences with "brought to you by Carl's Jr."), Fuddrucker's restaurant steadily devolves into Buttfucker's, Costco has bloated into a city-sized blight on the landscape with its own transit system, and Starbucks (and others) now offers hookers — family style. Supposedly, Gatorade was going to be the sports drink that had completely replaced water, causing all the crops to die, but they pulled out after they saw how their product was going to be treated, so Brand X product Brawndo was used in its place.
  • And their Brand X product became a real one some time ago, complete with ads with awesome voiceovers.
  • The hero still managed to describe the Brawndo in the fountains as "some kind of Gatorade" at least once.
  • It seems crazy that The court has advertising banners everywhere, and so do the government offices. The House of Representin' prefers Uhmerican Xxxpress., given the infamous appearance of blatant advertising in some privatized schools and prisons in Real Life, it's not so unrealistic after all.
  • People's names have Product Placement in them, case in point, US President Camacho's full name is Dwayne Elizondo Mountain Dew Herbert Camacho.
• Josie and the Pussycats gleefully used hyperbole to show how absurd product placement can become. Examples include an advert for Evian mineral water on an underwater wall in an aquarium, and a giant McDonald's 'M' on the World Trade Center. Plus ads on the wall of a hotel SHOWER. (Creepy). The plot itself featured the titular girlband (unwittingly) playing subliminal adverts in their music as part of the villains scheme to brainwash teenagers into buying more stuff.
• In the 1982 film adaptation of Annie, Daddy Warbucks goes on the radio to promote his search for Annie's missing parents. Unknowing to him, his message has an advertisement put into it by the studio. He reads it without thinking about it, catches on, and snaps.
  "DID I JUST DO A COMMERCIAL?!?"
• In the 2014 film adaptation of Annie, Stacks' phones are featured in the movie he takes Annie to, MoonQuake Lake. Genre Savvy Grace points out that product placement is helping keep Hollywood afloat.
• At the end of Guardians of the Galaxy Vol. 2, Peter Quill is dazzled by a Microsoft Zune that he gets as a gift from Kraglin after his Walkman is destroyed. The movie came out in 2017—five years after the Zune was discontinued, and when most people remembered it as Microsoft's failed attempt at competing with Apple's iPod. But since Quill hasn't set foot on Earth in 30 years, the device is the first MP3 player that he's ever seen, and he assumes that it's a hot new gadget back on his home planet.
  • Somewhat zig-zagged for the release of Vol. 3 in 2023, a full decade after being retired, Microsoft revived the brand, along with the Zune.net website for a tie-in which promoted their efforts in STEM education since they no longer had a product to sell^note The Zune music service continued on for several years after the players were dicontinued, first rebranded as Xbox Music and later Groove, before finally shutting down in 2017 due to competition from Spotify and Apple
• Help!: John is seen reading his own book A Spaniard In The Works in his house. Played for Laughs, since the obvious implication is that he's a narcissist.
• A Christmas Story: Ralphie is enraged to realize that the "secret message" from the Little Orphan Annie radio broadcast is "Be sure to drink your Ovaltine."
• Free Guy: One of the things that become visible when Guy dons his sunglasses is a floating bottle of Aviation Gin, accompanied by the caption "SUBTLE PRODUCT PLACEMENT".
• Shredder Orpheus has boxes of Shredded Wheat get stolen in a mid-movie scene, with Scratch being happy they have real carbohydrates. According to the filmmakers, the cereal was supplied instead of money and inserted into the movie, doubling as a cheeky pun on the title of the film.
• In the Brazilian movie Casseta & Planeta: A Taça do Mundo é Nossa, set after the 1970 Fifa World Cup title, has two anachronic cases: an airplane flies over The Amazon Rainforest with a banner promoting Axe Body Spray (although it's then followed by a plane with an ad by the group's fake MegaCorp - "Will deforest? Use Tabajara chainsaws!"), and another lampshaded during the "press conference" that comprises the movie's ending:
  Reporter: There's a blooper here! In the scene where they meet a drunk guy, a modern car drives by, one that didn't exist back then.
  Hubert: You're right, back then there wasn't a car as modern as the Polo Sedan, but Volkswagen's merchandising already existed!
• In Bullet Train, a bottle of Fuji water tends to pop up at certain key moments, where it is always prominently positioned and its label clearly visible. The climax takes this all the way up to eleven when it shows up again in one of the final battles... at which point the film stops, introduces it with it's own title card, and provides a compressed montage of how it arrived at that point from it's perspective as if it were one of the main characters.

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