This trope has been arguably enforced by Sony executives, as it is almost impossible to see any recent film from Sony Pictures Entertainment and NOT find at least one Sony consumer product (from VAIO computers to PlayStations and in-between).
All of Adam Sandler's films have absurd levels of product placement. To wit:
Happy Gilmore: Aside from the pro golf sponsors, the titular character endorses himself in a Subway commercial after being suspended from playing golf in order to raise the money to pay off his grandmother's house from taxes. In the finals tournament, he wears a Subway shirt. Also played for laughs by how ridiculously overacted the advertisements are: "I eat three every day to help keep me strong!", but that still can't justify the 4 or 5 explicit mentions of the restaurant that precede it.
The Waterboy: Coach Klein intentionally states that Gatorade is better than water to the title character, in order to allow him to channel the anger into a game-winning defensive rush.
Then there's the Popeyes Fried Chicken sponsorship in Little Nicky, which passes beyond product placement and becomes Anvilicious in its hamfistedness. In one scene, Nicky not only eats Popeyes, but says, "Man, Popeyes' chicken is fuckin'awesome!" Could it get any worse? Oh yes, it could... Nicky's love of Popeyes is integral to his defeat of the Big Bad. Cue giant walking Popeyes bucket. There's also the "change Coke into Pepsi" scene, with Nicky's roommate making a face when he tastes the "miracle", which was actually included more as a reference to Pulp Fiction (Jules mentions changing Coke into Pepsi as a miracle) but seeing Sandler's penchant for product placement, it was probably both.
Mr. Deeds has a whole scene dedicated to Deeds taking his staff out to Wendy's. He name-drops various menu items as he asks them how much they're enjoying the food. "How's that Frosty treating you?" And, of course, the water fountain that dispenses Hawaiian Punch.
Jack and Jill takes this to its logical extreme by actually making the (male) Sandler character an Ad executive. One review counted no less than twelves different products being advertised during the movie, including (but not limited to) Dunkin' Donuts, Royal Carribean Cruise Lines (both of which are integral to the plot in the vein of the Popeye's Chicken placement above), Pepto-Bismol, Coca-Cola, Oreos, Sony electronics, Subway, and Red Vines.
Anger Management: There are "Establishing Shots" peppered throughout the movie, except all they establish is that the characters are in a neighbourhood that has a lot of billboards advertising the Army.
Big Daddy has a scene dedicated to Sandler trying to order an Egg McMuffin for his son and being very upset that he just missed the 10:30 cut-off for breakfast. Those things are so delicious, it's too bad you can't them all day! There's also multiple scenes taking place in Hooters.
Eight Crazy Nights features several scenes in a mall with the logos of retail stores in the background. In one scene, all of the logos come alive and talk.
This also appeared in Stargate Atlantis, with the stranded Earth expedition continually whipping out the newest Dell gear for months on end, even before the Daedalus reached them. This is Truth in Television: Any movie or show featuring a government organization must have Dells if it wants to be accurate. NASA and the military are the biggest users of Dell products, as Dell has one of the best support systems for failed equipment, saving the tax payers money. Chances are, if the film features the government, there will be Dell products.
Babylon A.D. had an airliner with a Coke Zero ad painted across its entire surface. Actually, New York City seems to be obsessed with Coke in the future; it had billboards everywhere.
DeLorean motors — this is somewhat questionable as the DMC-12 car had been out of production and DeLorean Motors bankrupt and out of operation for two years by the time that the first film began production.
Texaco comes to mind; the only location besides the courthouse that's in 1955 and 2015 Hill Valley. They would probably have worked it into III as well if the lack of gas stations in the wild west hadn't been a plot point. The filmmakers say Shell actually offered them more money, but they went with Texaco instead because of how different their 1955 logo◊ looked from their 1985 logo◊.
The film got a fair amount of money from the California Raisin Board specifically for the purpose of product placement. The film staff had promised that the film would do to California Raisins what E.T. had done to Reese's Pieces. Needless to say, the California Raisins execs weren't too happy to find that their funding only resulted in a bench (partially covered up by a sleeping hobo) with their product's name on it.
And despite being set in 1885, Part III managed to work in a product placement, too; the pie tin that Marty throws like a Frisbee (another trademarked item, by the way) is from the now-defunct Frisbie Pie Company. Yup, they were real.
Western Union will keep your letter for 70 years and deliver it at the appointed place and time, to the minute, in the middle of nowhere, during a thunderstorm. They're THAT awesome.
Other visible labels: Calvin Klein, Nike, Pizza Hut, AT&T, and Mattel.
Blue Velvet: Frank asks what kind of beer Jeff likes, who responds, "Heineken." Frank shouts, "Heineken?! Fuck that shit! Pabst! Blue! Ribbon!" This is something of a subversion, given that Frank is a complete psychopath. His favoring a low-cost domestic beer over an imported Dutch beer is probably meant to show how little class he has.
Chuck Nolan's two companions for several years on a Deserted Island in Cast Away are a Wilson volleyball and a FedEx package. Despite often seeming like a big advert for FedEx, the producer said it turned out to be too much hassle to figure a way to have them pay for the placement.
The 2004 Catwoman shows our heroine stare seductively at a Jaguar's hood ornament, after jumping into the middle of the street and the car almost hits her.
Cloverfield features heavy Nokia product placement (an otherwise desolate subway room is quite on-your-face with Nokia's advertisement).
In the movie Cool Runnings, the Title Drop occurred in a scene with a prominently placed bottle of Coca-Cola. And near the beginning, there's a shot of eight sprinters about to race while in front of a MASSIVE Coke advert.
Cry_Wolf was made as the result of a contest hosted by Chrysler. Easy guess what kind of cars everyone owns.
The Lamborghini. For bonus plug points, all the shots of The Lamborghini were filmed with the IMAX camera, while all the shots in the scene involving Gordon, Reese, Dent, The Joker, and the hospital (bar the explosion) were filmed in 35mm. Much more subtle.
There's a Starbucks Coffee shop in the background when the Joker's firing a submachine gun into traffic.
The Dark Knight Rises has some filming that was done at Heinz Field in Pittsburgh. When Bane is "interviewing" Dr. Pavel on the field, there is a very prominent Doritos advertisement on the scoreboard behind him. Also, neon sign advertisements for real brands can be seen when Selina Kyle is meeting Stryver in the bar.
In the future world of Demolition Man, every single restaurant and fast-food chain has been bought out by Taco Bell. And the characters often sing commercial jingles (the only form of "classic" music that's clean and wholesome enough for the incredibly uptight San Angeles). In Europe, where there are no Taco Bells, all logos were replaced with Pizza Hut logos and the lines were redubbed accordingly. However, some versions omit the name of the restaurant all together.
Just try to put a number on the shameless product placements in Disturbia.
Strangely averted in Doomsday. The filmmakers decided the Cool Car should be a shiny new Bentley. Bentley, however, is too classy to do product placement, so they had to buy three brand-new cars at full price. They then wrecked two of them filming the chase sequences.
In the Jean-Claude Van Damme/Dennis Rodman film Double Team the grand finale occurs at the Coliseum between JCVD, a tiger, land mines and Mickey Rourke. When the heroes are outrunning the explosion, the corridors of the Coliseum appear to be infested with prominently placed Coca-Cola machines, to the point the heroes weather out the worst of the blast by hiding behind one of the explosion defying machines.
Ed TV, which anticipated reality television, was about a man named Ed who signed up to be on a television show that would consist of broadcasting his entire life, twenty-four hours a day, seven days a week. As the network never interrupted the broadcast to show commercials, they made money by placing advertisements in scrolling text along the bottom of the television screen. The film itself shows these advertisements whenever a television appears, and as EdTV becomes more and more popular, the advertisers change, changing from local businesses to organizations with deeper pockets. By the end of the film, even "The Islands Of The Bahamas" are buying ad space on EdTV. According to the commentary the creators were even lucky to get the organizations to allow their brand to be shown on the screen, because of the satirical stance of the movie.
It looks like Max's Exosuit, and possibly all other Exosuits, are made and manufactured by Kawasaki; there's also a med-pod with a large Versace logo on it.
In the beginning, there is a closeup of Max's Adidas, possibly a nod to Yellow, the commercial Blomkamp did for the shoe company.
Carlyle's personal space shuttle is an in-universe badged Bugatti, with design cues from the Veyron.
Delacourt's wristwatch/communicator has the Bvlgari brand.
Famously, Hershey's got "Reese's Pieces" into the movie ET The Extra Terrestrial, after M&Ms balked on the project, thinking the movie would flop.
Mac and Me seems dedicated solely to shilling McDonald's and Coca Cola at every opportunity. One character works at McDonald's and wears the uniform through the whole film.
Evolution is the film that taught the world that Head & Shoulders shampoo will not only keep your hair silly smooth 'and dandruff free; it'll also save humanity (Aliens are poisoned by selenium sulfide, which is in the shampoo). At the end of the film the main characters appear in an in-universe advert for Head & Shoulders.
2007's Fantastic Four: Rise of the Silver Surfer is rife with placement, including a Dodge logo on the nose of the Fantasticar, but it also spoofs it with Johnny's over-logoed uniform near the beginning of the film.
Ferris Buellers Day Off features the titular character watching MTV early in the film. The year it came out was also the year media conglomerate Viacom bought the network, who made damn sure to place its logo in every film they could find. You can also see an early example of product placement when Ferris is seen drinking Pepsi not once, but twice, with the label shown prominently each time.
In a similar vein, Fight Club had Project Mayhem members smash in a Volkswagen Beetle and break into a Mac store — apparently, the director was approached by those companies. Project Mayhem break a large spherical sculpture and send it rolling into a Starbucks shop. On the DVD Commentary, the director said that once they had permission to use the Starbucks logo, they decided to stick it in anywhere they could possibly manage. They also note how a soft drink logo is used to highlight a gun.
The Fifth Element has a McDonald's with sexy semi-dressed cashiers, not to mention a driveup window for the flying cars in the middle of a logo that filled the entire screen, as well as several flying 'road train' type trucks, with each trailer bright red with the Golden Arches on it... In a sequence featuring the actor Mac McDonald. * rimshot*
The Disney rendition of George of the Jungle either uses product placement, or spoofs it; hard to tell. This is most obvious with the pair of Nike Airs that George -who has until recently never worn shoes before in his life- pulls out for a trans-continental run and makes a big show of putting them on. Other instances may include a brand of coffee (Hilarity Ensues when the caffeine -apparently foreign to George's system- synergizes with the sugar high he's on) and McDonald's (which George eats while riding on top of a trolly car).
In one case it's actually plot-relevant. The protagonist's mom was a fervent government officer from Communist East Germany, she fell into a coma after a heart attack, and the doctor told them to avoid strong emotional jolt. Only problem is, the Berlin Wall fell and Germany reunified while she was still in a coma. The whole movie is about the protagonists' attempts to hide the Awful Truth from his mom until her heart is in better condition. Cue a gigantic red banner that turns out to be a Coca-Cola ad being hoisted on a nearby building as the fervently Communist mom looks worried at the scene.
The director also added that the protagonist's sister works at Burger King because that company was easier for the producers to work with for filming locations than McDonald's. The latter does maintain a Potemkin restaurant specifically for the purpose, but it's kept to the latest store model and located in City of Industry, CA. Convenient for the latest Hollywood teen flick, but for a Berlin-based production set 13 years in the past...not so much.
In The Goonies, Chunk famously befriends Sloth with a Baby Ruth candy bar. There's numerous other food-and-drink related items shown, including Pepsi and Domino's Pizza.
The 2000 adaptation of Hamlet (set in the modern day) was chock full of these, but the most glaring one may have been when the ghost of Hamlet's father walked into a Pepsi machine and disappeared. Hamlet also delivers his famous "To be or not to be" soliloquy in the middle of a Blockbuster Video store. Specifically, he's in the action film aisle—ironic, since Hamlet's defining flaw (which that very soliloquy highlights) is his inaction.
Harry Potter: Are you sure you don't want any help looking?
Luna Lovegood: That's all right. Anyway, my mum always said things we lose have a way of coming back to us in the end.
[looks up to see ENORMOUS CLOSEUP OF RED CONVERSE ALL-STARS]
Luna Lovegood: If not always in the way we expect.
In Hellboy 2, Hellboy and Abe drink copious amounts of Tecate brand beer while singing about lost love. Tecate is one of the few beer brands that will pay for product placement even if characters drink it to excess.
Early on in Home Alone, there's a very long, blatant shot of Kevin's cousin Fuller taking a very long sip of Pepsi, with the logo prominently displayed.
In the sequel, Pepsi is replaced with Coke. There's also the Plaza Hotel in New York, which has its own commercial at the beginning of the movie, which Kevin records on his Talkboy, and later replays to get a reservation.
The first shot in The Hurt Locker is of the bomb disposal bot running over a Pepsi can in a massive closeup.
Jeff Goldblum's PowerBook 5300 in Independence Day. He later went on to do voiceovers in tons of Apple ads. (Ironically, the 5300 is probably one of the least cool Macs ever made — not actually a bad computer, but rather bare-bones for the time. Well, except for that incident involving the flaming LiIon batteries.)
When Claw causes the billboard to fall on top of Gadget's car, we see the Yahoo! logo on it, and hear the "Yahoo-oo!" jingle (from the adverts from around the time the advert was made).
It also has Penny press a button in Gadget's car to dispense Skittles. Later after getting dropped off at home and taking a bus to Claw's office and finds the car surrounded with Skittles, saying that he has had the Skittles "knocked outta me!".
Will Smith's character's 'Converse All-star' trainers get several mentions including a close up of him removing them from the box near the start of the film. The Audi is acceptable as it adds a sense of realism however the close up of the JVC stereo is pretty hard to accept. Apparently we will still be listening to CD's in the future.
The film also has a nice close-up on the screen of Tony's Verizon phone as he's talking to Stane near the beginning.
The first thing Tony Stark asks for after being rescued is an American burger. He shows up in the next scene conspicuously discarding a Burger King bag.
Michael Bay movies take a lot of heat for this. For example, the semi-futuristic film The Island features visible product placement in nearly every scene — including a (now) out-of-date Xbox logo.
It's a Mad, Mad, Mad, Mad World features numerous onscreen plugs for Coca-Cola. The scene where Buddy Hackett and Mickey Rooney fly an airplane through one of their billboards is merely the most prominent of these.
Nearly every Bond movie ever made endorses specific brands of cars (Aston Martin most famously), vodka (Smirnoff), champagne (Bollinger), and firearms (Walther Arms), among other things.
James Bond and his association with Aston Martin is legendary, although BMW got the product placement for Bond cars during the Brosnan era until Die Another Day, when Ford got the sponsorship rights again and pumped the movie full of Ford brands (Aston, Jaguar, Ford, etc.).
Bond also takes care to show off his watch, formerly Seiko and currently Omega (and Omega has released movie tie-in watches). In the books, Bond wore Rolex watches, which also appeared in the early movies (although Rolex refused to provide them).
There is a suspiciously high number of KFC viewings, going as far back as Goldfinger.
One of the more baffling product placement choices was in Licence to Kill. Most of series' famous title sequences feature dancing silhouette girls fitting the theme of the movie. In Licence, however, the sequence was literally a commercial for Olympus-brand cameras; the sequence showed the brand name multiple times and had a photography theme, even though the only thing remotely relevant to that in the movie was a fancy gun disguised as a camera that was used exactly once.
Bond's new favorite beverage is Heineken. This came as the result of a $45 million deal, covering almost one third of its budget.
Sony products continue to make blatant appearances, including Vaio computers and Bond's phone, an Xperia T. The release of said phone was also tied in with Skyfall.
Humorous product placement used as stealth character reference: Nicoale Carpathia, the Antichrist of the Left Behind book series, is seen in the first film of the book series using a Macbook with the Apple logo visible. Given what Bible legend says about the fall of man...
Older than You Think: the 1949 Marx Brothers film Love Happy (their final film) has a chase scene (and gags) around a series of billboards for various products of the era, including Harpo escaping his pursuers by riding the neon image of Mobil Oil's Flying Red Horse. The producers ran out of money and came up with the idea of selling advertising in the movie itself.
It is no coincidence that almost every motorcycle seen in Mad Max is a Kawasaki.
Man of Steel made $170 million in deals with promotional partners even before it was released.
During Superman and Zod's battle in Smallville, they rip through a 7-11 and an IHOP and land in front of a Sears store.
When Lois is following Clark onto the ancient ship, she places her Nikon camera atop a surface before lifting herself up. The logo is blatantly placed in front of the camera and with full view of the near-mint device.
In the first Spider-Man movie, Peter Parker uses his newfound web-slinging powers to grab a can of Dr. Pepper off the dresser. In the second film, when he's working at the pizza shop a Dr. Pepper soda fridge can be seen in the background.
In the X2: X-Men United, Logan searches for beer in the mansion. After learning there is none, he settles on, of course, a Dr. Pepper. Later at Bobby's house, he raids the fridge for beer. Several bottles of Dr. Pepper can be seen inside the fridge.
The infamous Dr. Pepper machine pops up again in Thor. There's also a several very noticeable scenes showcasing the local 7-Eleven (which had a lucrative collector's cup promo running alongside the film), as well as a pretty blatant reference to the title character having eaten an entire box of Pop-Tarts.
The original Matrix featured Nokia phones. Although the version for the movie was customised to include a slider which would snap open; the one in real life was unfortunately not quite so cool.
Reloaded and Revolutions had a deal with Powerade. In one scene in the latter film, Trinity and Morpheus chase the Trainman through a subway station amidst very large, neon-green Powerade posters. Also, the characters in the movie use Samsung cell phones. (Which were specifically designed for the franchise, and were also sold to the general public.)
The first film somehow makes for that elusive variety of product placement where it's subtle; the Ray-Ban sunglasses the film's protagonists wear look cool and integrate into the action without appearing to have been clumsily shoehorned in. In the title song from the film's soundtrack, however, they're clunkily name-checked by Will Smith.
In the sequel, a background alien is seen eating french fries from Burger King.
The primary school playground in Millions has a Coca-Cola machine on it (which actually isn't allowed in primary schools in the UK).
The future of Minority Report may be a grim one for those accused of crimes they haven't yet committed, but it has plenty of opportunity for The Gap, Burger King, Guinness, American Express, Aquafina, etc.
Mission to Mars has one character making a model of DNA out of M&Ms, and a can of Dr. Pepper being poured out to find a hole in the spaceship.
The Mothman Prophecies featured a scene, prominently featured in the TV spots and trailers, where the creepy voice on the telephone correctly guessed what the protagonist was holding in his hand. The choice of Chap Stick could work as examples of Product Placement, Narm andNightmare Retardant.
There was the sibling singers' Servando and Florentino Primera movie vehicleMuchacho Solitario. We can understand that it is relevant to the plot to say that one of the main characters works as a trunk driver delivering pop soda; it was equally relevant that the brand of the soda delivered (Golden, another Polar brand) was displayed so blatantly? It was so bad, several movie critics and some humorists referred to the film as "The newest Golden commercial with Servando and Florentino, Muchacho Solitario."
Billy Wilder's One, Two, Three has plenty of placement for Coca-Cola... but it's entirely justified, since the film is all about a Coke executive in Berlin. The exact same Coke bottling plant in Berlin was in Goodbye Lenin as well.
The Los Angeles Times: [...T]he jewelry company['s ...] principals figured that since Swarovski jewelry is often used in films, the company might as well get into film production.
The 2011 Morgan Spurlock documentary Pom Wonderful presents The Greatest Movie Ever Sold is an case of Heavy Meta taking Refuge in Audacity on the topic of placement. The movie documents the negotiations for product placement... in the very film you are watching, uring 20 other sponsors deemed "The Greatest _______ Ever Sold;" the documentary follows him negotiating with sponsors for Product Placement and exploring the role of marketing on society. Then to promote the movie, he wore a suit with embroidered sponsor logos on talk shows (with the deodorant sponsor at the underarm for $5000) and bought naming rights to Altoona, PA for two months.
The venezuelan movie Puras Joyitas was sponsored by Empresas Polar, the biggest food and drink company in the country. This translates in very blatant product placement, like the very first scene where some security guards are going to a very prominently placed Pepsi machine (Polar haves the license for Pepsi distribution in Venezuela), which is made in a way that many people confused it for a commercial for the drink. And that's the tip of the iceberg: all the beer the characters drink is Polar brand beer (in their different versions), one car has a trunk filled by boxes of food products made by Polar (namely, tuna cans and instant iced tea); and when a pĺot-relevant recipe is displayed, in a corner of the screen was a truly big logo of Harina P.A.N corn flour brand (two guesses of its makers, first one doesn't count.)
The final battle for the title in Real Steel takes place in the "Bing arena". Sure, Microsoft, that's definitely gonna happen. In addition, advertisements for various things can be seen plastered all over the arena, but considering that robot boxing is a professional sport, the lack of them would be jarring.
The 2012 remake of Red Dawn features a scene in which a couple of the film's protagonists rob a Subway restaurant of its ingredients in order to make sandwiches at their hidden base in the woods. The scene directly after it is of the characters eating, commenting on how great the sandwiches are.
The Dr. Phil product placement in Red Eye goes horribly awry. The main character expresses that she thinks the book is boring and later in the movie the villain reads it to her after she regains consciousness in the creepiest tone possible.
Resident Evil: Extinction is just filled to the brim with Sony products, with logos prominently onscreen, especially their "Vaio" brand for computers, mostly in the Evil Umbrella Corporation's labs and offices. But not just there; even Alice's little shortwave radio is a Sony (and very definitely not one of their better efforts).
In RoboCop (1987), Robo fought crime in a modified 1986 Ford Taurus. Even better: the 6000 SUX, driven by the villain and wrecked in one scene, is a Brand X of the Taurus' competitor, the Pontiac 6000.
In RoboCop 2, RoboCop goes to an arcade that only seems to have games made or licensed by Data East. Other arcade games made by Data East included RoboCop and RoboCop 2.
Bing and Bing Maps are prominently seen on Alba's laptop in Room in Rome.
When Single Santa Seeks Mrs Claus was brodcast in the UK in November 2013, the Daily Telegraph's TV listings said "Edited for product placement".
Snakes on a Plane is positively rife with placements - a character quickly chugs a can of Red Bull, placing the empty can directly in front of the camera before driving off on his bike with very obvious Kawasaki logo in the first few scenes; several characters are shown with high tech objects like laptops including a screen-filling apple logo), PSPs and Nintendo DSes; and the movie climaxes in a scene in which the plots resolution is directly linked to one character's gaming past.
Joan Crawford, after her marriage to Pepsi magnate Alfred Steele, began insisting on Pepsi product placement in her films starting with 1957's The Story of Esther Costello.
The 1984 Supergirl movie has one of its biggest action set pieces take place in and around a Popeyes Fried Chicken franchise. Popeyes is even prominent in the background of some of the most memorable stills from the movie of Helen Slater as Supergirl. Sadly, this does not lead to a teamup of the Maid of Steel and a certain sailor man.
Superman II has several, the most memorable probably being when Superman flings one of his fellow Kryptonians through a giant electronic Coca-Cola billboard. Of course, given that the movie's Metropolis was a blatant stand-in for New York City, and the fight took place in the equivalent of Times Square, that's exactly what you would expect to see there. What you wouldn't see in Real Life is a huge Marlboro logo painted on the side of a truck.
Taken to the logical extreme in Morgan Super Size Me Spurlock's documentary Pom Wonderful Presents: The Greatest Movie Ever Sold. Out of 200 companies it seems only 20 have a sense of humor...
Justifed since it's about NASCAR, where cars are obviously plastered in ads. The three that get most attention are Wonder Bread (sponsoring Ricky Bobby's #26), Old Spice (sponsoring Cal Naughton, Jr.'s #47), and Perrier (sponsoring Jean Girard's #55).
Ricky taking the family out to Applebee's.
When Ricky and Girard crash on the last lap of the Talladega race, the NASCAR on NBC coverage goes to an Applebee's commercial. Even though it's somewhat lengthy, the two cars are still flipping and crashing down the straightaway when they return to the race coverage. It is a Take That to NASCAR on NBC, which fans had criticized for inserting frequent commercial breaks that frequently missed restarts from caution flags, and large portions of lengthy green flag runs, to the point that some called it "Nothing But Commercials".
It's taken to ridiculous heights to lampoon the whole practice (while still indulging in it), with NASCAR on FOX commentator Mike Joy noting that Ricky Bobby "never met a sponsor he didn't like" in the race where he drives with a huge view-obstructing Fig Newtons sticker plastered on the windshield ("He sold the windshield!" "This sticker is dangerous and inconvenient, but I do love Fig Newtons.")
Ricky Bobby himself is required by contract to promote one company's products, even in his family's mealtime prayers.
Domino's Pizza boxes can be seen all over the first film. This is very deliberate. To really drive this home, in one VHS release, the movie is preceded by a Pizza Hut ad.
In the sequel, the on-the-run scientist teams up with the subway-hiding Turtles to brew up some hideous looking chemical gunk to make some evil monsters go away. In a Bart Simpson glass held very close to the camera. Thus conveying the message that Bart Simpson will change your genetic structure.
Characters in Terminator 2 can barely turn around without bumping into a Pepsi-drinker or a Pepsi vending machine.
One would have learned by now that just because it's after the apocalypse, it doesn't meant there can't be product placement. In Terminator Salvation, a bunch of survivors hide in an old burned-down 7 Eleven, for one. One line in an article at Product Placement biz.com reads "ABB Robots will be shown in the film as robot manufacturers". To quote C-3PO, "machines making machines? How perverse!" John Connor listens to his mother's tapes on an old Sony tape recorder and the resistance drives Jeeps. Partially subverted in that the filmmakers worked with Ducati to develop the moto-Terminators, but they do not display any Ducati insignia.
In Think Like A Man, anyone who could conceivably be wear Nike shoes or apparel is. There are also many gratuitous basketball running-on-a-treadmill scenes towards this end.
In the 1999 remake of The Thomas Crown Affair, Rene Russo practically chugs a Pepsi One with the label pointed directly at the camera.
The second Tomb Raider film, The Cradle of Life, featured the new 2003 Jeep Wrangler Rubicon. Jeep produced limited-run "Tomb Raider models" available in the colour it appeared in in the movie.
The Transformers film series was plagued by this, as Michael Bay apparently even set a RECORD for most product placement in a film with no fewer than 47 brands in the film!
Every Autobot's altmode was a make of car owned by General Motors, except Optimus Prime, who was an (unbranded) Peterbilt Model 379 long-frame semi tractor; GM doesn't make an appropriate vehicle anymore, probably wasn't keen on reaching back to The Eighties for a GMC General, and no fan would accept Optimus Prime as an H2. Then again, the whole franchise is based off a line of toys, so quitcherbitchin. Also keep in mind that, later in the movie, an Xbox 360, Mountain Dew vending machine, and a Nokia cell phone are featured... coming to life and attacking people.
When Ironhide gets his alt mode, the camera actually zooms on the GM logo appearing on his front grill. He might as well be a walking GM ad. Not only is the GMC logo prominently dead center in all his driving scenes, but he's got the logo (split in half) on his shoulders in robot mode.
Conversely, none of the Decepticon altmodes were General Motors makes. Barricade, for instance, was a (heavily customized) Ford Mustang. Most of the Decepticons are military vehicles, which is probably why. As cool as it is, F-22s aren't available for private sale yet. Beside Barricade, all the non military decepticons of the first movie are: a) a robot scorpion, b) a radio, and c) an alien spaceship.
Perhaps the most gratuitous product placement in the Transformers movie (and there is a lot to choose from, besides the cars) is the slow, dramatic zoom-in on...a Panasonic sd-card. Maggie even holds it with tweezers so that her fingers don't block the name, while turning it gently in the light to make sure we don't miss its holographic reflective label while having plenty of time to read it. This is just so depressingly obvious in a movie where the other placement is usually entertaining in its own right (like Dispensor, Agent Simmons and the "nasty" little Nokia phone, and Bumblebee upgrading his model when Mikaela hurts his feelings).
Anoter blatant example is the Xbox 360 Transformer who makes the 360 booting sound before transforming.
In Revenge of the Fallen, there's a poster for Cloverfield that's impossible to miss. If you're asking why it fits in this, consider that the Transformers films and Cloverfield are both distributed by Paramount.
Parodied by Screen Junkies' Honest Trailers in their trailer for Transformers:
It got off a little easier in the car department, at least; due to GM's financial woes, they were able to actually licence some non-GM vehicles for use by both the Autobots and Decepticons — Wheeljack and Soundwave were both Mercedes, while Mirage was a Ferrari. None of them seemed particularly forced upon the audience; in fact, Mirage's logo was never even visible. There is a brief plug for Soundwave's SLS AMG alt mode, but it's mostly Sam talking about how improbably expensive it is, and it doesn't change the fact that the one who transforms into it is portrayed as unambiguously evil, and is blown up by film's end.
It also had Sentinel Prime's Rosenbauer Panther Fire truck form, which is probably one of oddest Product Placements yet, as Rosenbauer is fire vehicle only company doing all it's business selling work vehicles. Not likely something that will be purchased by a film goer, and he has the airport model to boot. The odds of an airport safety worker watching the film and deciding Sentinel is cool and their airport needs a Panther seems unusually slim. But it's officially licensed with a "Rosenbauer fire fighting technology" seal on even the Sentinel prime figures.
And Megatron was a Mack Truck, despite it only showing up in two brief shots. Him driving up in Africa and a quick shot of him entering Chicago. You don't even see the logo clearly, but the toy has it right on the front and has the Mack seal on the package. It's funny that Optimus who's trademark alt mode is a truck and who probably gets the most driving scenes out of all the characters gets a genericised prop truck for all 3 films, but Megatron's two scene one film truck mode was not.
In the 1996 film Twister, the main characters pilot a red Dodge Ram pickup truck which carries them safely through obstacles that destroy lesser vehicles. The truck meets its end bravely marching through a cornfield into a giant tornado (yes, seriously) to deploy a tornado-measuring MacGuffin named DOROTHY.
The Transporter series. In the first film, Frank uses a BMW, though in the sequel and the third film, he has since switched to Audis. The second film's Crowning Moment Of Awesome is when a bomb is placed on the undercarriage of Frank's car, and Frank jumps the car off a roof, snags the bomb on a construction crane, and lands the car as the bomb goes off in the background. The Audi is unscathed.
Tropic Thunder has a movie agent playing Wii Sports one-handed throughout a rather long phone call. And of course, Tivo figures heavily into the resolution of the climax.
The Contested Sequel2010 features an Apple //c computer and a copy of OMNI magazine, which went out of print in 1995.
An exception to Apple dominance is Dell, as the logo on its laptop lids and monitors not only is distinctive, but also stretches across the entire width of the product (especially prevalent are laptops by Alienware — which is part of Dell). This led to a glaring anomaly in the film V for Vendetta; in an early scene Lewis Prothero, "The Voice of London", is seen delivering a political commentary which describes the United States as being a state in crisis, suffering from civil war, widespread famine and verging on if not actually in economic collapse. And then we see every computer monitor bearing the familiar "Dell" logo (Dell being an American company... although they could have come from the "former United States", or Dell UK, or one of Dell's factories in Malaysia).
In the movie Wild Hogs, every beer, even in the biker bar, is a Michelob.
Independence Day even references The X-Files in dialogue, making this a cyclical reference.
Yes-Man has the main character Carl order a Temperpedic mattress and do the wine test vigorously on it, order a Rolling Rock beer, speed by a UPS truck, and rent the movies 300 and Transformers from Blockbuster. He also rambles for a bit about how much he likes Red Bull now that he's had his first one, and several characters discuss the advantages of a Costco membership card.
The romantic comedy You've Got Mail takes its title from the (in)famous America Online sound bite. AOL mail is used prominently in the film itself. This despite being more based on an older film, The Shop Around the Corner, which received a Shout-Out as the name of one of the shops in the film.
Zookeeper has product placement for TGI Fridays in the trailer no less. And it's done by a gorilla (voiced by Nick Nolte)!
Gorilla: Is TGI Fridays as good as everyone says it is?
Warrior was obviously sponsored by the Tapout clothing brand, which is a big Mixed Martial Arts sponsor in real life. The brand is mentioned a number of times for sponsoring the film's MMA tournament, and the two surviving founders have cameos. The film is dedicated to the memory of the third founder.
There is an embarrassingly bad example in the international version of Night Watch (2004) movie where Anton is given a cup of Nescafe. The coffee is well lit in the foreground and takes up the whole screen. Also when a screw drops into another characters coffee cup, that is also Nestle/Nescafe.
The original version has a scene, where a secondary character trying to seduce Svetlana quotes Nescafe ad.
In fact the movie is choke full of product placement, but most of it, fortunately, stays unnoticed by foreign audience. Some Russian viewers are disgusted. The majority take it humorously. Some claim the sheer amount is director's Refuge in Audacity, deliberate and successful So Bad, It's Good.
In Stir of Echoes, one of the side effects of a vengeful spirit's haunting is making the main character thirsty, so he's frequently seen guzzling down Minute Maid orange juice. At one point he fills his refrigerator completely full of Minute Maid cartons.
When the G8 leaders meet in 2012, their laptops are all identical Sony Vaios. This creates a rather jarring effect, perhaps enhanced by the fact that the leaders were basically cardboard cut-outs anyway.
Despite the many name-brands appearing in Scott Pilgrim vs. The World, most of them are stylistic choices (for example, Scott drinks Coke Zero). The only paid product placement in the movie is Blackberry smartphones, which, one imagines, not many viewers would notice if it wasn't pointed out to them.
World War Z has the Iridium phones, and a fairly painful example during the climax of the film in which Brad Pitt takes a well-deserved break while drinking a Pepsi.
Inverted in Flight, in which Budweiser tried to get the labels on the cans of beer drunk by the (realistically, not comically) alcoholic protagonist blurred out due to not wanting to be associated with addiction.
One of the critcismsof the 2013 comedy The Internship is that it essentially is a 2 hour long product placement for Google.
Though apparently Google didn't actually pay a cent for the movie. One wonders if the creators just loved Google that much.
The Wizard is another feature-length advert, this time for Nintendo. You can understand the kids talking about Nintendo's games all the time, but middle-aged white-collar workers? Really?
Parodies (Friedberg & Seltzer's™ Meet The Spartans):
The protagonist's wife was constantly hocking merchandise, not to mention every single inanimate object in the world being product placement. (This was how the show pays for itself, since it runs without commercial interruptions.) It takes a dark turn near the end, as she does it at the wrong moment — Truman, who's beginning to work out the truth, asks, "Who are you talking to?" while looking around incredulously.
There were also two guys whose entire job on the Truman Show was to stop Truman at a place, frame him properly for a camera to include a shot of a certain poster for a few seconds, then let him go. Other product-based oddities abounded in the world as well.
In Return Of The Killer Tomatoes, breaking the Fourth Wall, the director appears to informs the characters that there isn't enough money to finish the film. He blames the (relentlessly) generic products that have been shown throughout the movie to that point. After that, logos appear on various objects and all dialog is loaded with ever-more-blatant product pitches, only ending when a character breaks down mid-spiel and asks "do we have enough money to finish this turkey yet?" The director stops partying with hookers long enough to give the go-ahead.
A series of "Turn off your damn mobile phone" trailers in the United Kingdom from the Orange Film Funding Board showed various celebrities pitching ideas to the board. It then showed a panel of execs, mangling whatever idea they are given to include mobile phone product placement, ending with the line "Don't let a mobile ruin your movie". Ironically, Orange actually went on to fund one of the joke stories because they liked the idea, hence all the mobile usage in A Cinderella Story.
Probably the best of these so far was a high-budget example, where Steven Seagal approaches the golfing execs with an idea for a romcom, and the execs retort that he only knows how to do action. Seagal chases after the chief exec insisting it can be done, but the irony is that he's chasing him in a very action-movie fashion, only transposed to a golf course (beating up minions, a car chase in golf carts). There's the obligatory phone bit, but it ends with Seagal blowing up the exec's helicopter just after he dismisses the idea for the last time.
Product Placement is merged with the Hollywood Merchandising Machine to create a brilliant parody: All the products featured bear the movie's logo. Spaceballs The Doll. Spaceballs The Bedsheet. Spaceballs The Breakfast Cereal. Spaceballs The Flame Thrower... and so forth. Perhaps ironically, Spaceballs The Lunchbox is just a Transformers lunchbox with a Spaceballs logo taped on it.
The tie-ins are clearly intended as a jab at the extensive merchandising around the Star Wars license. It was revealed in a 20th anniversary magazine that Mel Brooks actually had George Lucas' blessing to parody Star Wars (which explains why Brooks was never sued by Lucasfilm) — on the one condition that there be absolutely zero merchandising of the film. Therefore, the ridiculous product placement of (non-available) Spaceballs merchandise was intended to tweak Lucas' nose over this.
"What's the matter with this thing? What's all that churning and bubbling? You call that a radar screen?" "No, sir. We call it, 'Mr. Coffee'."
Captain Amazing, from Mystery Men, is a commercially-sponsored hero, his entire costume covered in advertising logos. (This was in 1999, eight years before the Fantastic Four gag above.)
Sam Jacobs from The Angry Red Planet is seen reading ‘Super Fantastic Science Fiction Stories,’ a fictional magazine possibly based on American pulp science fiction magazine Super Science Stories published by published by Popular Publication from 1940 to 1943 and again from 1949 to 1951.
It was noted that there was a tremendous amount of product placement in the Arnold Schwarzenegger film Total Recall (1990), especially in the middle of the city square. It makes fun of this a bit when the main character is on Mars, and a "USA Today" newspaper vending machine appears, only the label says "Mars Today" and is in red instead of USA Today's blue.
In another Ahnold movie, Last Action Hero, at one point the car crashes through a semi-truck clearly labeled "Coca-Cola", which is driving out of what appears to be the bottling plant.
In Desperately Seeking Susan Rosanna Arquette takes a drag from a cigarette, and then starts coughing. The cigarette company that paid for the placement demanded their money back.
In all of Quentin Tarantino's movies where a character smokes, they'll smoke Red Apple brand cigarettes. Being a fictional brand, it sure pops up a lot. Same is true with the Big Kahuna Burger Chain (though the latter is tempered by how one of the most famous scenes in his oeuvre is a discussion of McDonald's). He does feature real cereal brands, like "Fruit Brute" and "Kaboom". Both haven't been produced since the 70s.
The protagonists discover that the alien menace can be killed by selenium. When they wonder where they are going to get several hundred gallons of it, a couple of slacker students reveal that Head & Shoulders contains selenium sulfide as the active ingredient. Thus, they fill a fire truck with the stuff and use it to save the day. It's done so tongue in cheek (the movie is a comedy) that it's obviously a parody and it culminates with the characters making a faux ad for Head & Shoulders at the very end of the film (supposedly this was suggested by the director's son, Jason Reitman).
Also, chemistry enthusiasts may know that selenium sulfide is used in virtually all dandruff shampoos, not just head & Shoulders.
Ira Kane: Wow, fighting the alien menace can be tough work.
Harry Block: And so is keeping your hair clean, shiny and dandruff free.
Wayne Grey: So it's a good thing we always keep a healthy supply of [all join in], Head and Shoulders, around the house. (Played right before end credits, the three holding the product - one of them backwards).
Hilariously averted, to the point of parody, in Repo Man. Not only are no products placed, but every commercial product seen has an ultra-generic label, from the can of "Food" Otto eats from in his parents' house to the "Beer" he pours on the floor of the repossession office, to every labeled item on the shelves of the grocery and liquor stores. The only brand names explicitly used in the entire movie are (unavoidably) those of cars slated for repossession, and the vehicles in question look like such crap, it's more a Take That than a product promotion. Lampshaded when another character offers to buy Otto a drink, and the very next shot shows them purchasing a six-pack of "Drink". There are also the Christmas tree air fresheners, but those are used less as product placement and more as part of the surreal reality of the film - they're in every car in the movie, and the characters notice this.
It's is unique in that it absolutely savages the brands that get placed. For example, Carl's Jr. will take your kids away if you can't pay for your meal (and pays one of the department secretaries every time he mentions them; seriously, he ends most of his sentences with "brought to you by Carl's Jr."), Fuddrucker's restaurant steadily devolves into Buttfucker's, Costco has bloated into a city-sized blight on the landscape with its own transit system, and Starbucks (and others) now offers hookers — family style. Supposedly, Gatorade was going to be the sports drink that had completely replaced water, causing all the crops to die, but they pulled out after they saw how their product was going to be treated, so Brand X product Brawndo was used in its place.
The hero still managed to describe the Brawndo in the fountains as "some kind of Gatorade" at least once.
It seems crazy that The court has advertising banners everywhere, and so do the government offices. The House of Representin' prefers Uhmerican Xxxpress., given the infamous appearance of blatant advertising in some privatized schools and prisons in Real Life, it's not so unrealistic after all.
Josie and the Pussycats gleefully used hyperbole to show how absurd product placement can become. Examples include an advert for Evian mineral water on an underwater wall in an aquarium, and a giant McDonald's 'M' on the World Trade Center. Plus ads on the wall of a hotel SHOWER. (Creepy). The plot itself featured the titular girlband (unwittingly) playing subliminal adverts in their music as part of the villains scheme to brainwash teenagers into buying more stuff.
In the original film adaptation of Annie, Daddy Warbucks goes on the radio to promote his search for the titular character's missing parents. Unknowing to him, his message has an advertisement put into it by the studio. He reads it without thinking about it, catches on, and snaps.