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  • Played with in a Stella Artois ad which features several characters with well-know drink orders, such as the Dude from The Big Lebowski and Carrie Bradshaw from Sex and the City foregoing their usual drink order in favor of a Stella, with the implication that their beer is good enough to trigger such a drastic change.

    Anime & Manga 
  • In an episode of RahXephon, Makoto Isshiki orders Bond's signature drink. Unlike Bond, he isn't a dashing spy, but (like Bond) he is a cold-hearted seducer.
  • Monster uses whether or not one orders alcohol for character development. A recovering alcoholic orders whiskey, but then manages to stop himself from drinking it; a chronic lush orders coffee to indicate she's taking things seriously; and a workaholic orders whiskey to illustrate that he's actually treating his vacation as such.
  • Black Lagoon: The Lagoon Company's drink of choice when on the boat is Heineken. When they're at the Yellow Flag, they'll usually knock back rum or whiskey, with the hardest drinker by far being Revy. Contrary to the usual with this trope, Naïve Newcomer Rock is quite capable of keeping up with her, given his prior job as a Japanese salaryman.
  • Ricardo from El Cazador de la Bruja orders "Beer and milk" in any bar. The beer is for himself; the milk is for the Cute Mute orphan girl Lirio, whom he takes care of.
  • The nameless Information Broker and her successors from Mnemosyne always introduce themselves by ordering a Grasshopper from the bar.
  • In the Area 88 manga, Mickey and his father (two wealthy New York men living in the early 1970s) are shown drinking martinis in a flashback.
    • Farina, a Mafia don and arms dealer, is often shown drinking red wine.
  • Seri Awashima from K takes a martini with "six parts gin to one part vermouth, and... five scoops of red bean paste" - to which the bartender, Kusanagi, replies, "Your taste in drinks is the one thing I could never love about you, Seri," - introducing her Trademark Favorite Food and their Ship Tease in one quick exchange.
  • Hetalia: Axis Powers:
  • Yuuko and the black Mokona from ×××HOLiC are often asking for more liquor. Doesn't seem to impact their ability to run the shop, though.
  • Yu-Gi-Oh!: Pegasus and the world's finest wine (or fruit juice in the English dub).
  • Tenchi Muyo!: As the local Ladette, Ryoko adores drinking sake.
  • Lupin III: When the gang is drinking, Goemon gets a bottle of sake.

    Audio Plays 
  • Choose Me: Mark or Doug takes place mainly in a bar, so each of the characters order a drink. Mark orders a Gin and Tonic, Doug presumably mixes his mentioned favorite drink- a Singapore Sling, and you choose your own alcoholic drink, though Doug recommends later on to have a Daiquiri, a Cosmopolitan, or a Sex on the Beach.

    Comedy 
  • Billy Connolly routine: "Hey barman, is Jimmy 'Chainsaw' McHaggerty in here? How about Angus Kick-em-in-the-balls-first-and-ask-questions-later McGuinness?" Et cetera with similar scary names, to which the barman says no. Billy (in a sissy voice) "Then I'll have a Campari and soda, please."

    Comic Books 
  • Captain Haddock, of Tintin, will have a Loch Lomond whisky. In Tintin - Tintin and Alph Art (never completed because the author Died During Production), he was actually suffering from ill-effects as a result of not drinking. However, if whisky's not available, he's been known to favour rum.
    • Tintin himself, meanwhile, invariably goes with something softer.
  • The drink of choice for John Constantine of Hellblazer is a gin over ice, though if he's drinking with friends, he often prefers a Guinness (or several).
  • Marv from Sin City ordered "a shot and a brew" and told the waitress to keep it coming. He seems to like whiskey and beer. Due to his size, he doesn't seem to get drunk easily. When he goes to visit Nancy Callahan, she saves time by bringing the whole six-pack in her fridge out.
  • Star Wars Legends:
    • In the X-Wing Rogue Squadron comics, Rogue Squadron's favorite drink is lum, which is a foamy, strong ale.
    • In Star Wars: Union, while Han and Luke are talking about Luke's upcoming marriage Luke orders hot chocolate, but Han gives him his whiskey for the subject.
  • Wolverine had two main vices for much of his history: cigars and beer. Although the former has appeared much less frequently in more recent books,note  he continues to chug beer by the gallon (and thanks to his Healing Factor he can do it and not get drunk). Despite the wide varieties of beer that seldom tend to come up in the media, he doesn't seem to have a favorite beyond "beer." Notably, in one instance Armor asks him if she can help with a problem, and Logan (who already has about half a dozen empties lying around him) simply responds, "Are you a beer?"
    • Logan's love of beer even becomes a minor plot point after his death. Cyclops decides the best way to honor him is to head down to a local tavern, chug a few brews, and get into a bar fight. Meanwhile, Armor decides to blow off steam with a beer after getting her ass kicked fighting recreations of all Logan's old enemies in the Danger Room. She's interrupted by Hellion, and when he realizes what she's doing he asks if he can help. Armor gives a Call-Back to the above conversation with Logan and simply asks, "Are you a beer?" Hellion does manage to talk her out of it.
  • Agent Graves of 100 Bullets seems to drink nothing but vodka. He's also fond of various sweet foods, like pie.
    • Cole Burns' favorite drink is Cuervo Gold with limes.

    Fan Works 
  • Bait and Switch:
    • Kanril Eleya tends to order a Gargle Blaster of a cocktail called the Hathon hammer when she's off-duty. The drink uses Klingon bloodwine as its base, then you add two shots of kava juice and one shot of kanar, a syrupy Cardassian liquor, then you shake it over ice and serve it in a martini glass. Eleya has some serious Lad-ette tendencies, so it fits.
    • Reality Is Fluid has Professor Atani Dukat of the Cardassian Science Ministry say she's never liked kanar and order a Samarian sunset instead. This after she verbally disowns her father, Gul Dukat, during the preceding Mission Briefing; she's working towards improved relations with Bajor.
  • RainbowDoubleDash's Lunaverse: Trixie and monsieur bourbon. Hilarity usually follows afterward, as she suffers Accent Relapse and becomes far more gregarious. Except at the Grand Galloping Gala, where she restrains herself to a martini (stirred, not shaken).
  • The titular character of Seth in the Pokécity is quite fond of coffee and especially beer. In early episodes, he is often shown drunk; but later on, he Never Gets Drunk.

    Films — Animation 
  • Ratatouille: Ego seems to have a preference for the incredibly rare and expensive Cheval Blanc 1947. Fitting as he's a notoriously hard-to-please critic.

    Films — Live-Action 
  • X-Men Film Series:
    • Logan's strong preference for beer stems from his Canadian background, and it's also an indicator that he has lived for many years as a vagabond.
    • X-Men: First Class:
      • When Xavier is at Oxford, he orders a pint of beer and chugs down a yard of ale, which is stereotypically more "plebian" than, let's say, a martini. This signifies that despite his posh background, he enjoys interacting with people who are outside of his social class.
      • Lehnsherr orders German beer in the hopes of gaining the attention of the two Nazis that he has targeted.
      • Charles and Erik wish to maintain an air of sophistication when they visit Angel at the strip club, so both men are sipping champagne.
      • In a Deleted Scene, Xavier and Moira cheerfully get drunk on champagne, and his choice of bubbly is presumably an attempt to impress her.
    • X-Men: Days of Future Past:
      • The Vietnamese general orders whiskey for both himself and Mystique. In the case of the latter, it represents her tough and determined nature.
      • 1973 Xavier is frequently seen consuming whiskey. It is generally viewed as a "manly" drink, but it's inverted in this case because he's an extremely depressed Manchild.
  • In Rustlers' Rhapsody, the hero, on realizing he's in "One of those tough bars" orders a gin. With a human hair in it. Later, the Town Drunk, on getting a gin, complains "Where's my hair?"
  • Inspector Tequila Yuen, the Cowboy Cop from the John Woo movie Hard Boiled and the game Stranglehold has his nickname because he prefers to drink Tequila Slammers, which are made by pouring equal parts tequila and soda into a shot glass, placing one's hand over the glass and then slamming it on top of the bar in order to mix it before drinking.
  • In The Big Lebowski, Sam Elliott's character, an old cowboy-type, asks for sarsaparilla (an old-school soft drink). Dude will have a White Russian.
  • Wayne's World: When going out to have a drink and talk business with the guy who's offering them a syndicated TV-show, The Company Guy and Wayne drink beer while Garth drinks something huge, bright blue and garnished with what looks like an entire pineapple.
  • ¡Three Amigos!. When they visit a Bad Guy Bar the title characters try to order beer. When they're told all the bar has is tequila, they order some and are surprised at how strong it is.
  • Characters in Giallo and other Italian genre movies drink J&B scotch. No exceptions.
  • James Bond
    • Bond himself has his trademark vodka martini. Shaken, not stirred. He even gives off the recipe in Casino Royale (2006) and it says a lot about how fed up he is about the situation when the bartender that served him a few scenes prior asks him if he wants it shaken or stirred and he growls out, "Do I look like I give a damn?"
    • In GoldenEye, Judi Dench's new M mentions in her meeting with Bond that she prefers bourbon—the first sign of her no-nonsense, razor-sharp manner; her predecessor was a cognac man. It is underlined with a shot showing that she takes her bourbon neat while Bond's drink has ice.
  • In Jerry Lewis's The Nutty Professor, Buddy Love's drink of choice is an Alaskan Polar Bear Heater - vodka, rum, bitters, a smidgen of vinegar, vermouth, gin, brandy, lemon peel, orange peel, a cherry, and scotch.
  • Gran Torino: True to "Old Working-class Midwestern Man" form, Walt Kowalski drinks Pabst Blue Ribbon by the case. In the bar, he orders a PBR with a shot of Jack Daniels, and basically forces his priest to change his order from a Coke to a gin and tonic.
  • In A Face in the Crowd, Mel and Marcia have very dry martinis, the precise order being "just let the vermouth blow a kiss to the gin."
  • Ordell Robbie in Jackie Brown is very partial to the screwdriver: Vodka and orange juice.
  • In The Godfather Part II, Michael and Fredo are at an outdoor cafe in Havana. Fredo asks Michael how to say "banana daiquiri" in Spanish. Michael replies, "banana daiquiri." Fredo orders the daiquiri, and Michael orders a club soda.
  • In Casablanca, Rick never drinks in his bar, until Ilsa comes in. Captain Renault notes that "a precedent is being broken." Later that night, Rick drinks alone, waiting for Ilsa to return. In their conversation the next day, he reveals what he was drinking: "Maybe it was the bourbon."
  • In Honky Tonk Freeway, Carol defends her drinking to husband Sherm, claiming she's not a drunk because she only orders cocktails. When their waiter comes over, she immediately orders five Old Fashioneds.
  • Eddie Valiant, Hardboiled Detective of Who Framed Roger Rabbit, orders a Scotch on the rocks. And he means ice.
  • John Wick: Chapter 2: Professional Killers John Wick and Cassian are trying their best to murder each other when they inadvertently enter a Truce Zone and have to stop fighting. The manager suggests they have a drink at the bar instead. Both of them order on each other's behalf, being familiar with the other's preference (Cassian drinks gin, John drinks bourbon).
  • Marvel Cinematic Universe:
    • Tony Stark is seen drinking all sorts of beverages, but being worldly and manly, he appears to prefer Scotch whisky or hot sake. His second drink of choice is champagne.
    • Thor is seen enjoying his beer in Thor, Age of Ultron and Ragnarok, which fits him being a Hunk. In Ragnarok, he derisively tells Doctor Strange that he doesn't drink tea.
    • Loki sips mead in Thor: Ragnarok while posing as Odin, which is appropriate for the king of Asgard. Later, he's twice seen drinking whatever's being served in a cocktail glass (maybe a Sakaaran martini) which he holds incorrectly by the bowl instead of the stem: just another mooch working his way through Grandmaster's entourage.
  • Spy Game goes a bit meta with its very much grittier and dirtier approach to Spy Fiction in implicit contrast with the James Bond series.
    Bishop: I thought spies drank martinis.
    Muir: Scotch, and never less than twelve years old.
  • Darryl Zero of The Zero Effect stockpiles Tab soda, amongst several other strange food obsessions.
  • Blue Velvet: Jeffrey requests a Heineken, which causes Frank Booth to trumpet, "HEINEKEN?! FUCK THAT SHIT! PABST! BLUE! RIBBON!"
  • Pirates of the Caribbean: Captain Jack Sparrow loves rum. Sadly, the rum is always gone.
  • Sideways: Miles loves Pinot Noir, but will not drink any fucking Merlot
  • A Clockwork Orange: Alex and his droogs frequent the Korova Milk Bar. It sounds pretty harmless, but they drink "milk plus," which is milk laced with all sorts of narcotics to sharpen them up for a bit of the old ultraviolence. They serve it to themselves from the breasts of taps shaped like naked women.
  • In Kenny & Company, eleven-year-old Kenny tries to invoke the tough guy version by ordering a Suicide, which is all six flavors of slush mixed together. It tastes like mud, but it makes him look cool in front of his teammates.
  • Valley of the Kings: Mark is an archaeologist in Egypt in the year 1900. His beverage of choice is rye whiskey with water.

    Literature 
  • James Bond drinks vodka martinis, "shaken, not stirred."
    • Ian Fleming explained this preference by noting that it really only mattered if the bartender were female.
    • In Casino Royale he's poisoned and almost dies, when ordering a stirred one. A shaken, on the other hand, will break up the poison and thus reveal if the drink is poisoned.
    • He also preferred it made with Russian or Polish vodka.
    • His superior M rarely drinks, but when he does, he favors a particularly cheap Algerian wine, which he dubs "the Infuriator".
  • In The Bloody Chamber, the narrator reveals her youthful naivety by drinking cointreau, while her much older husband opts for a more sophisticated cognac.
  • In Discworld:
    • A witch will have absinthe and feel "a bit woozy after the sixth glass." In her native land, however, she will drink either a local beer or scumble, which is a healthy tonic made from apples ("Well, mainly apples") that can also crinkle paint at twenty paces. The scumble Nanny Ogg makes is not a drink. It evaporates before it can touch the tongue. It is instead "drunken through the sinuses." Two spoonfuls was enough to knock out an Igor.
    • Nanny Ogg, who prides herself on being the lowest common denominator, will have whatever's available, the stronger the better. And fill that big glass right up to the top if you please. And if the bottle runs empty before the glass is full, you can top it off with whatever form of alcohol is the next bottle.
    • Special sheep liniment is not for sheep. It is ideal for shepherds on cold nights, and for Feegles at any time.
    • Wizards are fond of beer, and in large quantities. Ridcully takes "good Ankh-Morpork ale" when he can, and we certainly know what goes into that! (Which is why all the other wizards drink gin and tonic instead.)
    • Trolls drink — well, they drink molten rock, is what they drink.
      Barman: One molten sulphur on coke with phosphoric acid...
      Detritus: With umbrella in it.
    • And Klatchian coffee, while not alcoholic, probably does not belong on the "soft" list. Drinking it causes one to become extremely knurd (the opposite of drunk), and when you're knurd you see the world exactly the way it is. Enthusiasts therefore take the precaution of becoming thoroughly soused beforehand.
    • The preferred method of getting drunk enough to enjoy Klatchian Coffee is Desert Orakh. The exact method of manufacture is unknown, apart from the fact that it involves leaving cactus sap and scorpion venom in the desert for a week.
    • The Watch, being coppers, naturally need to do a good amount of drinking to deal with their jobs. While he's had to quit, Vimes used to go for whiskey, with the main attribute he was looking for being "cheap", and now enjoys the potent non-alcoholic cocktails mixed up by his butler Willikins. Angua will drink beer but also orders fruit juice when on duty. Cheery only drank beer to fit in with other dwarfs and would actually prefer a cocktail. Nobby orders a "long slow double entendre" (with a fruit salad in it). Carrot orders milk.
  • Holden Caulfield from The Catcher in the Rye orders scotch and soda, when he can get away with drinking.
  • Stephen King has various Author Avatar characters who will drink whatever they can get their hands on, usually "hard stuff" like vodka, whiskey or scotch.
    • Anne Anderson gave a demonstration of her character in The Tommyknockers when she ordered a sombrero (which has "cream in it. Cream."), and threatened the waiter with the force of her wrath should it not be mixed exactly to her wishes.
  • In the X-Wing Series novels, Rogue Squadron's favorite drink is Lomin ale. Corellians like Corran Horn, Wedge Antilles, and Han Solo like Corellian drinks, most notably a whiskey called Whyren's Reserve.
  • Chronologically, Fear and Loathing in Las Vegas opens with Raoul Duke and Doctor Gonzo drinking Singapore Slings with mezcal on the side. They actually drink more or less everything over the course of the novel (along with a truly frightening array of drugs), but Duke (much like Hunter S. Thompson) prefers rum and Wild Turkey 101 bourbon, and Doctor Gonzo has a liking for mezcal—which includes tequila, but is not just tequila (much like Oscar Zeta Acosta; the preference for a stereotypically Mexican drink is a fairly clear indication that Doctor Gonzo, while officially Samoan, is really Mexican).
  • In The Wonder Spot, Sophie's first college roommate is a rich jet-setter who wastes everyone's time at a bar the night they meet while she considers her options, some of which Sophie hasn't heard of. First she settles on a mint julep, then goes along with Sophie when she orders a White Russian, making the bartender pour out the julep.
  • Jim Pooley and John Omally, main protagonists of Robert Rankin's Brentford Trilogy usually choose a local ale called Large (although they are not picky when drinks are free), Old Pete swears by dark rum, Neville, the part-time barman prefers vintage whisky and Professor Slocombe enjoys very old brandy.
  • Cormoran Strike of The Cuckoo's Calling drinks a Cornish ale called Doom Bar. When he wants to get plastered, he simply drinks more of it.
  • A Confederacy of Dunces: Oh, so many:
    • Mrs. Reilly likes a Muscatel (i.e. Moscato) for when she drinks (i.e. often); she keeps them in the oven, to Ignatius' consternation.
    • Santa Battaglia, meanwhile, likes Early Times bourbon whiskey and always seems to have some on hand.
    • At the Night of Joy bar, Ignatius, pretentious ass that he is, orders a fancy New Orleans chicory coffee rather than anything alcoholic (yet another thing about his character). The barkeep tells him they only have instant; Ignatius is outraged. He eventually settles on a brandy.
    • The very, very Camp Gay Dorian Greene drinks frozen daiquiris and similar such drinks.
  • Things Fall Apart: All the men drink traditional Igbo palm wine, there being no other alcoholic beverages available. There are some variations in how they like it, though.
  • Nero Wolfe: The titular detective, a hedonistic gourmand, selects Remmer's as his beer of choice from a taste test of 49. He goes through six quarts a day — eight times the recommended daily average — and makes Serious Business out of going dry while a particularly notorious killer is on the loose.
  • The Elenium: Krager drinks wine in great quantity. His favorite variety is Arcian Red, and he comments unfavorably on vintages from the Tamuli Empire. In fact, the most reliable way for the heroes to get him to talk is to keep him sober for a few days, then wave a bottle of Arcian Red under his nose.
  • In It All Started With Columbus, in order to pay down war debts from The American Revolution, Alexander Hamilton established a mint, which sold mint for mint juleps for Southern army officers. This "put the new government on its feet and removed a good many Southern colonels from theirs."
  • Star Wars Expanded Universe: In The Thrawn Trilogy, Luke Skywalker mentions that Lando introduced him to an exotic beverage called hot chocolate, which he enjoys. Later-written books and comics will, if they don't make up a new drink, also have him ordering or making hot chocolate, and he liked it enough to stash some of the pods needed to make it in his brother-in-law's freighter. His wife, family, and various friends also come to like it. But it isn't uj cake.
  • Enid Blyton's The Famous Five get through a lot of ginger beer, though never lashings thereof.
  • Royce Melborn in The Riyria Revelations is known to favor Montemorcey wine.
  • Shows up a few times in Honor Harrington. Vying for "most notable" are Honor's predilection for hot chocolate and Old Tilman Ale (seemingly the only beer Manticoran officers ever share), and Delacourt, the vintage of wine that Honor breaks out to celebrate any really special occasion.
  • In The Canterbury Tales, the Summoner likes strong red wine.
  • In A Song of Ice and Fire: Roose Bolton drinks hippocras, which was thought to have medicinal properties in the middle ages. This goes along with his other weird health obsessions, such as frequent leechings.
  • The Stand: The Kid is obsessed with Coors beer (so much so that he "would piss Coors" if he could) and Rebel Yell whiskey. Interestingly, in the story he drives right down I-70 in Colorado, which would take him practically within sight of the brewery itself, but it's not mentioned.
  • In the Elemental Assassin novels, Gin Blanco's trademark drink is gin.
  • Johannes Cabal the Detective: In the testosterone-poisoned military state of Mirkarvia, the gentleman's tipple of choice is any hard spirit in obscenely large quantities. Johannes, an outsider, orders a beer instead, which convinces the bartender that he's an unpretentious salt-of-the-earth sort.
  • In the Longmire book series former sheriff Lucian Connally has a bottle of Pappy Van Winkle in his room at the retirement home. It's implied he acquires it from places that are less than above board.
  • Ciaphas Cain (HERO OF THE IMPERIUM!) has two favorite drinks: tanna, which is essentially really strong tea, and amasec, which is essentially brandy. He once defeated an entire planet's worth of orcs to get a drink of the former, and in one of the audio plays someone realizes he's present because he's just run out of the latter.

    Live-Action TV 
  • Alias: Julian Sark prefers the pricey and rare Chateau Pétrus 1982 (a fact that the Covenant is aware of), which is a strong indication of his sophisticated tastes. He also has a fondness for high-end champagne. He even nonchalantly pops off the cork from the bottle while completely surrounded by numerous agents with lots of guns. When he adopts the alias of Bob Brown, an American, he orders beer at the bar. This choice of drink is supposed to hint that Bob is middle-class, unlike Sark's posh Englishman routine.
  • Artie kills a lot of Salty Dogs over the course of The Larry Sanders Show.
  • Just Shoot Me!: Sea breeze is the drink of choice for Dennis Q. Finch.
  • Angel: Lorne drinks Sea Breezes.
  • Burn Notice: Sam, Team Westen's functional alcoholic, drinks Mojitos (because it's Miami) - typically, when someone else is paying - and generic Beer (because he's the Blue-Collar military veteran in contrast to Michael's White-Collar Spy).
  • J.D. and his appletinis on Scrubs.
    J.D.: An appletini and the girliest drink in the house.
    Bartender: Two appletinis coming up.
  • A typical bar order for the main character of the Canadian TV series Butch Patterson: Private Dick consists of "eighteen gin and tonics, nine rum and cokes, three bottles of wine, six banana daiquiris, fourteen whiskeys, and a large jug of draft beer."
  • On Snuff Box, Matt Berry has a very distinctive way of ordering "Whiskeyyyyy!" at the gentleman's club he frequents.
  • Mad Men:
    • Don Draper will have an Old Fashioned made with rye, generally Canadian (and particularly Canadian Club, of which he keeps a bottle in his office). Before Season 4, anyway.
    • Betty seems to prefer white wine and/or gimlets, although she goes for red wine in the earlier seasons when drinking alone around the house.
    • Henry Francis seems to like brandy before bed.
    • Roger Sterling seems to drink whatever's handy, but has a general preference for vodka, and starting in Season 4 there always seems to be a bottle of Smirnoff in his office. Product Placement, anyone?
    • Ted Chaough orders an "Old Spanish" at a bar at one point. This is not a real drink, but a Shout-Out to 30 Rock (in which it is a rather disgusting-sounding wine cocktail).
  • In a late episode of M*A*S*H Rosie's bar gets trashed and Rosie injured, so the surgeons fill in for her. She tells Hawk & BJ about an Australian MP who comes in and orders "coffee," but that's a code word for whiskey. If he doesn't get what he wants, for free, he'll shut her down. Unfortunately, Charles is the one tending bar when the guy comes in.
    "You put coffee in my coffee!"
    • Hawkeye and his Swampmate generally favored the extremely dry martini, often made with "gin" from their private still. "You pour six jiggers of gin, and you drink it while staring at a picture of Lorenzo Schwartz, the inventor of vermouth." Another episode gave the recipe as "Five parts gin and a moment of silence for the vermouth."
    • In the final episode, Hawkeye is said to have ordered a double bourbon at the Officer's Club instead of his usual martini (after driving a jeep through the wall), which helps show something is seriously wrong with him.
    • Winchester's preferred drink is cognac. When Klinger orders one "with a beer chaser", he cringes in disgust.
  • Mystery Science Theater 3000: The Alcoholic character in The Giant Gila Monster orders a "sody pop" at the bar. He takes a drink and makes a face, causing Crow to quip, in the character's voice, "Who put sody pop in my sody pop?"
  • Rumpole of the Bailey goes delightfully into the alcoholic shorthands that define the British professional class:
    • Rumpole, being a barrister, drinks wine, but being an unpretentious working criminal-defence barrister his wine of choice is "Pommeroy's Plonk," aka "Chateau Fleet Street," aka "Chateau Thames Embankment," aka whatever alleged "claret" Pommeroy's Wine Bar stocks for two quid a bottle.note 
    • She-Who-Must-Be-Obeyed (i.e. Rumpole's wife Hilda), daughter of a barrister and married to another, sticks to the typical drinks of middle-class midcentury housewives, and so is typically seen quaffing gin and tonic.
    • The clerk Henry goes for Dubonnet and lemonade, a somewhat trendier drink in the 1980s. (His predecessor as clerk, Alfred, preferred to split a bottle of Chateau Fleet Street with Rumpole).
    • Claude Erskine-Brown, the least self-aware and snobbiest character on the programme,note  fancies himself a wine connoisseur, and is frequently seen ordering reasonably sophisticated wines.note  Even when he's on hard times and "scraping the bottom of [Rumpole's] barrel," he tries to avoid Pommeroy's usual plonk. (It probably helps here that his wife is a mega-successful QC and then Red Judge, so his financial problems are never that dire—unlike Rumpole's.)
    • Said mega-successful QC and Red Judge, Phyllida Erskine-Brown (née Trant) is seen drinking various drinks, but true to her down-to-earth nature is never above sharing a bottle of plonk with Rumpole when she meets her old pupil master.
    • Sam Ballard Can't Hold His Liquor and therefore drinks mineral water.
    • Overlapping with "Against Stereotype", in "Rumpole and the Blind Tasting," Rumpole encounters a mechanic/garage owner from Luton who is quite the wine connoiseur—coming in second only to the wine critic for the Times in a wine-guessing contest. He helps Rumpole crack the case.
  • The women in Cougar Town, despite being heavy drinkers, are never seen drinking anything stronger than wine. The men will drink wine but also beer.
  • Cracker: Fitz will have a Scotch and dry. Make it a double if someone else is paying.
  • Henry Crabbe from Pie in the Sky always has "gin and tonic. No ice; no slice." He explains in the second episode that he doesn't trust any ice cube that he doesn't know where the water's been and that too many places now use lemon slices that were pre-sliced in a factory somewhere and shipped to the bar in individual plastic bags; in context, he's clearly bunging it on a bit for his audience, but it's characteristic enough to be his real reason.
  • A Running Gag on NCIS is Gibbs's love of bourbon-brand bourbon. Shepard drinks bourbon as well, which is a plot point in one episode when he finds a bottle of scotch in her study and realizes that someone else had been there. La Grenouille drinks reserve Courvoisier, a brand favored by Napoleon, in one scene and serves some to Ducky-as-Harot, who brings it up frequently after. The rest aren't seen drinking as often, but when they are, Tony usually comes back to sake bombs, and Ducky, left to his own devices, drinks the Macallan.
  • Vince Noir in The Mighty Boosh in keeping with his androgynous persona, prefers flirtinis with a twist of lime. Which becomes amusing when he makes the drink fashionable in a pub frequented by hoary old fishermen.
  • On Insomniac with Dave Attell, Dave would usually order a couple shots of Jager at any bar he visited.
  • 30 Rock:
    • Jack is always drinking scotch. There is one exception, in the scene where he meets C.C.; she hears him ordering "white rum with diet ginger ale and a splash of lime" and remarks, "Wow. I never would've pegged you for a University of Tennessee sorority girl." She herself has a shot of whiskey. After she leaves, the bartender gives Jack his drink, saying, "Here's your Nancy Drew," and Jack stiffly tells him that "for men it's called a Hardy Boy."
    • In Tracy's Establishing Character Moment, he asks for apple juice in a fancy restaurant, and, when told they don't have it, settles for a vodka tonic.
    • At her high school reunion, trying to feel successful and sophisticated, Liz orders a Manhattan. The bartender says, "Sure, what kind of bourbon?" and she folds and amends her order to a white wine spritzer.
    • Also, when Liz is suspended from work in "Jackie Jormp-Jomp", she runs into a group of middle-aged, wealthy women (who would probably read Real Simple if their income was reduced by a zero or two) who drink white wine in the afternoons and go out to spas and for meals on weekdays. Turns out it's a fight club.
  • Call the Midwife: The nurses smuggle in small bottles of whatever they can into Nonnatus House (most often cheap spirits, and most often gin) but Trixie has developed a fondness for Babycham sparkling perry, and Cynthia and Jenny join her (historically accurate; Babycham was very popular among young women in the late 50s). It also seems the nuns drink whisky sours before going carolling, and Constable Noakes likes himself some whisky.
  • In season 3 of Chuck, Casey recommends Johnnie Walker Black to Chuck when the latter must contend with the guilt of burning his first asset
  • Star Trek: The Original Series:
    • Kirk seems to have a taste for Saurian brandy, keeping a stock of it onboard, offering it to guests, and — once, when split into his good and evil halves — demanding it from Bones and drinking it straight from the bottle.
    • Bones also seems to like Saurian brandy, once drinking it on duty (and offering some to Spock for good measure). He's also the first character in the franchise to go out of his way to requisition some (embargoed) Romulan ale. The cure he develops for a mass hysteria which grips the Enterprise is specifically meant to be mixed with spirits, with Bones acknowledging that it should make "a good mix" with Scotch in particular. Bones likes his booze hard.
    • Chekov and Scotty once compare drink orders in "The Trouble with Tribbles". Both hew to national stereotypes: Chekov likes vodka — which Scotty calls "soda pop." His drink of choice is scotch — which, according to Chekov, "was inwented by a little old lady from Leningrad."
  • Star Trek: The Next Generation: Captain Picard carts around a few bottles of the family vineyard's signature red. While he doesn't drink it particularly regularly, he will crack open a bottle for special occasions such as first contact or his birthday.
  • Star Trek: Picard:
    • In Cristóbal Rios' first scene, he drinks a shot of aguardiente. If you had guessed that he's a rugged character, then you'd be right. His choice of beverage also alludes to his Latin American background because showrunner Michael Chabon affirms that Rios is Chilean.
      • When Rios orders a Temtibi Lagoon on Freecloud with two umbrellas, it's the opposite of his "broody, existentialist spaceman routine" because he's pretending to be an ostentatious 'facer.
    • When Picard offers Seven of Nine a drink, she requests, "Bourbon, straight up."note  It reflects her tough, blunt, no-nonsense personality, and it illustrates the Character Development she has gone through since Star Trek: Voyager, where she got tanked off one glass of champagne.
  • Paris Geller of Gilmore Girls drinks a triple espresso, which symbolizes her painfully intensive nature.
  • In Pretty Little Liars, Ezra Fitz was suspected to be the mysterious "Board Shorts", after his regular order - boysenberry pie and "Board Shorts Ale" beer - is revealed.
  • Sex and the City has the iconic Cosmopolitans, the drink of choice for Carrie and her girlfriends. When not drinking a Cosmo, Carrie usually alternates for a dirty martini.
  • Supernatural:
    • Most of the hunters, including Bobby and the Winchesters, are Functional Addicts who drink whiskey and beer in large quantities. Ash prefers Pabst Blue Ribbon in particular, and Rufus can be bribed with a bottle of premium Johnny Walker Blue Label. However, Garth is a lightweight, who does better with sticking to milkshakes.
    • Crowley, a Man of Wealth and Taste as well as a powerful demon, drinks 30-year-aged Craig, with which Rufus also has some familiarity. The preference for obscure, exclusive Scotch doubles as a hint at his human origins.
  • On Parks and Recreation, manly man Ron Swanson naturally sticks to Scotch whisky especially Lagavulin. (Interestingly, he originally drank Old Fashioneds, which have a similar but different implication.) Either way, "Clear alcohols are for rich women on diets." Nick Offerman is now making advertisements for Diageo, the company that owns Lagavulin, because his character brought attention to the brand.
  • Seen on Two and a Half Men with first season one-shot character Bill, formerly Jill. Trying to make a good impression on Charlie, who still hasn't recognized him as Jill, Bill reflexively orders white wine, before evidently deciding that he doesn't want to come across as feminine, so he switches to beer, chickens out and makes it a light beer, then goes back to beer.
    • When Rose visits the bar, she first orders pure grain alcohol. When told they don't have it, she instead orders a Sprite, completely inverting the Tracy example from 30 Rock, but still demonstrating that the character is a Cloud Cuckoolander.
  • Naturally, drink orders are a regular part of Cheers.
    • In one episode, novice drinker makes his first-ever bar order: "a carafe of your house whiskey." When Sam reacts with surprise, he asks "oh, was that a bad order?" "Not if you're a party of twenty."
    • In Woody's first appearance on the show he talks about how excited he is to be a bartender in a big city as opposed to his farm town. He goes into detail about how back home all anyone ever ordered was beer, which was disappointing for someone who spent years learning how to mix drinks since "any monkey can pull on a tap." Unfortunately, he's telling this story to Norm and Cliff, who being hard-working stiffs, have one order.
    Woody: (Finally finishing his story) So what'll it be?
    Norm: Beer.
    Cliff: Same.
  • Subverted in Fleming: The Man Who Would Be Bond. Ian Fleming goes to a jazz club and orders the drink he would one day make famous. The bartender wordlessly plonks down a beer instead.
  • All in the Family: Edith always fetched a beer for Archie when he came home from work.
  • Frasier:
    • Frasier and Niles share an affinity for sherry, a fortified wine which is considered both high-class and not particularly manly. Traditionally sherry is served before or after a meal, but they drink it constantly.
      • Notably Frasier wasn't much of a sherry drinker on Cheers, preferring beer or wine. A very late episode of Frasier (which flashes back to various points throughout the series) explains this with a scene set during the early first season, with Frasier offering Niles the more conventional navel-gazer's drink of scotch, before Niles then suggests sherry, simply because the mood strikes him. That whim would set their drinking habits for the next decade.
      • When the opportunity to read author T.H. Houghton's new manuscript is presented to them, Frasier is aware that sherry is entirely unfitting for such an intellectual pursuit and suggests cognac - before amending it to the even snootier armagnac (both are types of French brandy). Niles, in awe, simply says "that's why you're the older brother".
      • Frasier running out of sherry was used as a metaphor at the end of the series.
    • Martin prefers Ballantine beer, which is a mass-market (or "macro" as we would call it now) lager, which he drinks straight out of the can. (When he meets Norm Peterson on a trip to Boston, Norm comments on his grip and calls him a "can man" after Martin compliments his "mug callus".) He refuses to drink much else, and especially not wine. As with Frasier and his sherry, the beer provides a metaphor with the Ballantine brewery closing around Daphne's wedding.
  • Glee: Will has an appreciation for beer, having at least one in several episodes and its mentioned that he always stocks up on the good stuff.
  • On Highlander, Methos was rarely seen without his beer.
  • How I Met Your Mother: Barney Stinson can be constantly seen drinking Red Bull energy drinks. In fact, because of the amount of free advertising he has given them, Neil Patrick Harris now gets free Red Bull for Life. And they also gave him a mini-fridge.
  • Still Standing: Beer for Bill.
  • Supergirl (2015):
    • Maggie Sawyer, according to Alex, loves scotch.
    • Jeremiah Danvers evidently likes margaritas. When the Danvers family celebrates Jeremiah's rescue from Cadmus, Maggie brings a bottle of tequila to the party, prompting Jeremiah to say, "Okay, she's family."
  • Tales of the Gold Monkey: Corky and a cold beer.
  • Peaky Blinders: Thomas Shelby drinks whiskey, preferring Irish to Scotch, which coincides with his partial Irish heritage.
  • Smallville: In "Warrior", when Alec takes Chloe's offer for a cappuccino, he orders a glass of milk instead, since he's just actually just a boy in a man's body.
  • Schitt's Creek:
    • David Rose is noted to be a wine connoisseur, as befits his urbane, sophisticated personality. He famously (in fan circles) uses a wine-based metaphor to explain his pansexual orientation to Stevie in Season 1:
      David: I like the wine, not the bottle.
    • Flouncy Alexis Rose leaves her rum coconut coolers in her boyfriend Ted's refrigerator. He gets drunk on them, even though he says they taste like burnt plastic.
  • Cobra Kai: Johnny Lawrence rarely drinks anything other than Coors Banquet, an inexpensive American beer which fits perfectly with his nature as a working-class Eaglelander. It’s later revealed in flashbacks that his Disappeared Dad also favored this beer, and a can of it was one of the mementos he wanted to keep when his mother remarried.
  • Titans (2018). Kory Anders goes to a liquor store but because she's an amnesiac has no idea what her drink of choice is. The store owner says it all depends on your intent—beer if you want to party, whiskey if you just want to think. She chooses tequila.
  • Yellowstone:
    • The rank-and-file wranglers at the Dutton ranch consistently drink Coors Banquet ("Yellow Jacket") beers, distinctive for their short and stocky appearance, and meant to symbolize the rough-and-tumble world of ranching and the downtime the characters enjoy.
    • Conversely, the tough-as-nails corporate raider Beth Dutton primarily drinks whiskey, as seen in her Establishing Character Moment (she is noticeably drunk while browbeating a company owner into ceding control of his company, with her boss condoning her actions). It's later shown throughout the seasons that Beth has a laundry list of trauma, including (but not limited to) the death of her mother (who blamed her for it) as a child, an abortion that her brother paid for and (unknown to her) left her unable to have children, and a serious beating at the hands of the Beck brothers' hitmen, which led her to become a Lady Drunk. Even after she expressly "gets back on the wagon", she makes reference to needing "five more drinks" just to sleep in Season 4, indicating she also suffers from bad dreams.
    • Beth starts drinking Coors Banquet as well in Season 3, ostensibly to show how she's become more "domesticated" (via moving in with Rip on a property at the ranch and, later, bringing a Troubled Teen in to live with them as a surrogate son).
  • The Lord of the Rings: The Rings of Power: Elrond is often shown drinking red wine.

    Music 
  • The Ramones, "Somebody Put Something in My Drink": "Oh, bartender, please / Tanqueray and tonic's my favorite drink / I don't like anything colored pink / That just stinks!"
  • Vocaloid:
    • Meiko: Sake, though this is just as often replaced with beer. Both are used to show her as a tomboyish Cool Big Sis.
    • Yowane Haku: Sake as well, signifying her Drowning My Sorrows attitude to being in the popular voice banks' collective shadow.
    • Tonio: Martini, playing on his voice bank's high-class opera singer box art.

    Tabletop Games 
  • In the VIPER sourcebook for 5th edition Champions, the titular villainous organization provides "Snake Beer" at all its bases. Quality varies, as they normally hijack beer shipments and slap a new label on the cans/bottles. But for the average VIPER recruit, the important thing is that it's free. (For the leadership, the important thing is that it keeps their members from getting sloshed in bars and talking too much.)
  • In Pathfinder's setting of Golarion, the god Cayden Cailean is an enthusiast of all alcohol, but particularly likes beer. His holy symbol is a tankard, one of his holy days is the First Brewing, and adventurers can buy the beer he was allegedly drunk on when he ascended to godhood. He and the dwarven god Torag have drinking contests from time to time.
    • Inner Sea Taverns features an elven drink called a "Twilight Symposium" consisting of blue, pink, and white wines layered to resemble a sunset. A visiting half-orc named Verak Longtooth expresses outrage at being served "some elf's art project" - especially since he can't stop ordering them.

    Theatre 
  • Blanche from A Streetcar Named Desire is a heavy alcoholic, but loathes beer and only drinks whiskey.
  • State of the Union has a scene (shortened in the film version) in which Spike tells the Matthews' butler what drinks should be served: Judge Alexander (a Southerner) will "probably stick to straight bourbon"; his Lady Drunk wife requests Sazeracs and a lot of them. The only other character with a notably specific drinking preference is Sen. Conover, who takes Scotch and soda after dinner.
  • In The Time of Your Life, Joe, being something of a Upper-Class Twit, likes to loaf around at Nick's and order champagne, though Nick's isn't the kind of high-class joint that would ordinarily stock up with it.
  • In Margin for Error, the Consul acquired his taste for brandy when he was Consul in British South Africa. He is proud to note that his old stock of brandy was "reclaimed" from a Rothschild cellar. The fanatically pro-German Horst's preference is pale Hofbrau.
  • Elwood P. Dowd would always order two martinis when he went to the bar — one for himself, and one for Harvey. Of course, the locals figure he's just downing both of them himself and then drunkenly gushing about the tall anthropomorphic rabbit friend of his.
  • In the song "Your Majesties" from Cinderella (Rodgers and Hammerstein), the Steward offers the King and Queen "the best of all the vintages from every nation's vine." The Queen reads off the Long List, but the King insists:
    I want the wine of my country!
    I want the wine of my country!
    I want the wine of my country!
    The wine of my country is beer!
  • In Guys and Dolls, Sky Masterson takes straight-laced missionary Sarah Brown out for a drink in Havana. He orders two Bacardis. Sarah asks, "Doesn't Bacardi have alcohol in it?" He reassures her, "Only enough to act as a preservative."

    Video Games 

    Visual Novels 

    Webcomics 
  • In Ansem Retort, Axel has a noted fondness for tequila. Another time, our... erm... "heroes" use liquor for Time Travel and recruit Marluxia to "drink the gay drinks... because you're gay."
    Marluxia: So you're saying you want me to drink appletinis until we go back in time?
  • Graham in Wizard School orders a "Scotch. With extra scotch."
  • Questionable Content:
    • As a Southerner, Faye has a particular fondness for bourbon; as a Hard-Drinking Party Girl, she likes it cheap and abundant. The Running Gag of her "emergency bourbon" stash takes a turn for the serious when her alcoholism finally spirals out of control.
      Faye: High-quality booze is for pansies.
    • Jimbo offers the opinion that "Some of these fancy beers are pretty good. Not Narraganset, but pretty good." Seeing as Jimbo is a blue-collar stiff from Massachusetts, his beer preference is perfectly congruous with the character.
  • Schlock Mercenary:
    • Schlock is fond of a drink mix called "Ovalkwik". The ingredient list is here.
      Ch'Vorthq: Sergeant, you will be drinking a very heavy stimulant cocktail cut with shampoo and high-tensile inert carbon.
      Schlock: I don't drink it, I eat it straight.
      Ch'Vorthq: And I suspect you're addicted to it.
      Schlock: [aims plasgun] Step away from the tub of happiness.
    • Gav is a cryo-frozen refugee from the 21st century, and is very fond of Guinness beer. It still exists in the 31st century, but was pretty hard to find. That is, until Gav accidentally cloned himself 950 million times, and suddenly every brewery within a thousand light-years wanted to take advantage of the sudden economic opportunity this presented.
  • Dan and Mab's Furry Adventures: Dan loves ale and according to his sister has eaten almost nothing else in the last three years. He mistakenly believed that ale was healthy and didn't suffer from malnutrition because he was actually a latent Emotion Eater.
  • Arthur, King of Time and Space: Gawaine's call for beer is really just indicative of a general fondness for alcohol; he actually prefers something stronger.
  • Both Helens' Trademark Favourite Drink in Narbonic is pink boxed wine. Dave prefers Guinness.
  • Manly Guys Doing Manly Things: Out of the Super-Soldier characters, the sophisticated James Bond Expy Ace drinks fine scotch while the down-to-earth father Commander is happy with beer and pretzels.
    Ace: Put away that beer, brother, you're drinking scotch with me, like a grownup.
    Commander: Glad t'know I'm finally old enough t'enjoy yer spicy moss water.
  • In Achewood, both Ray Smuckles and Roast Beef Kazenzakis have a soft spot for "crispy, crispy Stellas". Ray is also often seen with a martini, although not as much is made of it.

    Web Videos 

    Western Animation 
  • Futurama: Bender is most often seen drinking Lowbrau brand beer.
  • In The Venture Bros., Rusty is at a low-rent strip club where beer is the drink of choice - he orders a Rob Roy, and the burly bartender reaches down under the bar, looking like he's going after a baseball bat (but reaches for a drink recipe card.) This is the hardest thing he's ever seen drinking, as the self-invented "Doc-tails" he usually drinks are mostly made up of sweet, low-alcohol mixers.
  • In The Brothers Grunt, all Grunts adore martinis. After Perry's coronation, the assembled Grunts drink a martini toast to their new leader. During the celebrations that followed, the Poobah is chugging martinis as fast as Ringo can mix them.
  • Kaeloo: In Episode 88, Mr. Cat orders a whiskey at an Old West Saloon. He does the same thing in Episode 87 when at a restaurant, but Kaeloo refuses to let him drink alcohol.
  • On King of the Hill, Hank, Bill, Dale, and Boomhauer, all drink beer when they're off the clock, showing them as working-class guys (Hank specifically says they do it to relax after a hard day). They also obsessively only drink the fictional Alamo brand, which is brewed in America (specifically Texas), showing the obsessive patriotism the four of them subscribe to (especially since Alamo is implied to not even be that good).
  • Kings Of The Inland Empire: All four of the main manly men love light beer and energy drinks. In fact, they buy a tap in their kitchen that simultaneously dispenses Coors Light and Monster Energy Fuel.
  • Family Guy: Brian likes his alcohol, especially Martinis and Jack Daniel's Tennessee bourbon whiskey.
  • The Simpsons:

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