Adult Fear: Kamala's friend Bruno called her parents after Kamala ran away from the party in the first issue. None of them were thinking about Terrigen mists or transformations, but were scared that she might be attacked or hurt when wandering the city alone.
It is mentioned in issue 3 that Bruno's brother caused their parents the same fear the same night but for different reasons. They were worried about the mists, whereas Kamala's parents were just worrying about party mischief.
Affirmative Action Legacy: Kamala Khan is a Muslim Pakistani-American, taking over the role from the white, blonde Carol Danvers.
A Form You Are Comfortable With: After being exposed to the Terrigen Mist, Kamala receives a vision of Captain Marvel, Iron Man and Captain America. They explain that they are "faith", and she is seeing them as she needs to see them.
Be Careful What You Wish For: Towards the end of the first issue, when Kamala is talking to visions of Captain Marvel, Iron Man and Captain America, Captain Marvel explicitly tells her that her wish “is not going to turn out the way you think.” She wakes up from her shell looking like Carol Danvers with her Stripperific Ms. Marvel outfit. She quickly learns that such an outfit is not exactly comfortable.
Big Bad: The Inventor. In the first arc, he uses vagrant teenagers as personal muscle and he is able to build cartoony robots to act as weapons.
Big Brother Instinct: When Aamir sees Kamala acting strange after returning home, and after she tells him 'something strange' happened to her, his first instinct is to pull her into a hug and assure her he will make it better... by getting a group of 'brothers from the mosque' to beat up whoever hurt her.
Bilingual Bonus: There is spoken and written Urdu and Arabic scattered throughout the series.
Do Wrong, Right: Kamala’s friends scold her when she repeatedly smells bacon (“delicious infidel meat”), saying she should either eat the bacon or stop smelling it.
”Chow or chow not, there is no smell.”
Early-Bird Cameo: Kamala Khan was retroactively identified as a foreground character in Captain Marvel #14 before the official announcement that she was the new Ms. Marvel. Captain Marvel #17, which was published after the announcement, concludes with an unnamed appearance as she uses her transformation powers.
Fanfic: Kamala writes Avengers fanfic, and is in the midst of chronicling their adventures on “Planet Unicorn” in the first issue.
The Fundamentalist: Kamala's brother Aamir is the most devout Muslim of the family and disparages his father’s job since it involves usury (their father works at a bank). Their father wishes Aamir would focus less time on prayer and more time on finding a job.
Funny Background Event: Plenty in this comic. One thing to look out for are the names written on items such as magazines and posters.
Grounded Forever: Kamala's punishment after her parents find out that she snuck out to the party in the first issue.
Healing Factor: Part of her shapeshifting powers, allowing her to heal from fatal wounds just by transforming into another form.
Home Base: The convenience store where Bruno works, according to All-New Marvel Now Point One:
Kamala: Some people get to hide out in space stations. I get a Circle Q.
How Do I Shot Web?: Kamala has a lot of issues with this after gaining her powers. They start off tied to her emotional state (shrinking when she feels small, turning into Carol Danvers when she thinks of Captain Marvel) and she's unable to control them willingly at first.
It's A Small Net After All: Averted. When Kamala begins to research superpowers in the third issue, she cannot find anything helpful as every search she tries leads her to web-pages about video games and fiction that have transformation and superpowers.
Legacy Character: Kamala decides to become Ms. Marvel having idolized Carol Danvers, who left the identity to become Captain Marvel.
Love Interest: Kamala comments that if her friend Bruno were Pakistani, her parents would be actively endeavoring to set them up as a couple; behind her back, Bruno seems to regret that this is not the case.
Ship Tease: Issue #4 sees Bruno blurting out why he thinks Kamala is awesome. Kamala wants to hear more, but Bruno gets embarrassed.
Mass Empowering Event: The Terrigen bomb, source of Kamala's powers, although it's only identified as such in the opening panel of #2 (set "12 hours after the Terrigen bomb").
Meaningful Name: Kamala's name is based on "kamal", an Arabic word for "perfection". Her father gave her the name because she was born despite her mother supposedly being unable to have any children at the time.
Mistaken Identity: Kamala's first shapeshifting in public wound up looking like Carol Danvers herself, so when she immediately leapt into heroism a lot of bystanders thought she was Captain Marvel, although they were confused as to why she had seemingly gone back to wearing her old costume... much less had a giant hand. As she continues to look like Carol Danvers in later issues, the people she encounters do not seem sure how to address her, backtracking over calling her "Ms." and "Captain".
Mood Motif: In the first issue, Kamala sees Iron Man, Captain Marvel and Captain America singing the first verse of the traditional qawwali "Sakal bun phool rahi sarson," a song about a joyous trip to the shrine of the Sufi saint Nizamuddin Auliya. This sounds like the qawwali is only a reminder of Kamala's heritage and beliefs, but the second half of the song mentions someone absent from this procession who promised to be there, tying the song to Kamala's having disobeyed her parents by sneaking out AND to Marvel itself, for both the in-universe superheroes and the comic industry seem to be saying that someone like Kamala should not only be one of them—but she should have been among their number before. See more about the motif here.
Secret Keeper: The preview story in All-New Marvel Now Point One, set at a point after Kamala has officially become Ms. Marvel, reveals that Bruno knows her secret. He finds out in issue #4 when Kamala unconsciously morphs back to normal after getting shot.
Sizeshifter: A secondary effect of Kamala's shapeshifting powers. She can either grow or shrink parts of her body or do the same to her entire body.
Skirt over Slacks: Cover art has shown Kamala wearing a "classic" Ms. Marvel outfit, but she's given pants (and a shirt) underneath the miniskirt.
Slipping a Mickey: Though Kamala wishes for more freedom and independence from her parents, she is still devoutly Muslim and refuses to drink alcohol. When she goes to a party and is offered a drink, she asks if there is any alcohol in it and is assured that it is just orange juice. Once she drinks it, they add "plus some vodka.". She promptly does a Spit Take.
Spit Take: Kamala's reaction after she is told that the orange juice she drank also had vodka in it.
Stop Being Stereotypical: Kamala and her friend Nakia (Turkish-American) come from well-assimilated families who want their children to take part in American society. Kamala’s dad wants his son to spend less time praying and find a job, and Nakia’s dad wants her to stop wearing a hijab ("He thinks it is 'a phase'").
They Would Cut You Up: One of Kamala's reasons for not wanting the authorities to see her and her new powers, and why she reveals herself to Bruno.
Training Montage: After a disasterous first attempt to rescue Vick from The Inventor's minions, Kamala spends the next day with Bruno testing her absolute limits.
Troll: Kamala's friends Nakia and Bruno refer to Zoe as the "concern troll", since she asks questions about Islam and Nakia's Middle Eastern backgrounds so that she can make condescending remarks.
Voluntary Shapeshifting: Kamala's primary superpower. She has been shown to be able to change the size and shape of her body, the color of her skin and hair, and even the clothing she's wearing. By issue #2, her shapeshifting can even have different parts of her upper body showing different outfits simultaneouslynote though as that was during her initial panic at finding herself a shapeshifter, it has yet to be seen whether she can do that consciously, and she's revealed in #2 and #3 to have Super Strength when she's "embiggened" herself or even just her handnote in #2 scooping out both Zoe and a noticeable portion of the mudbank from the river in her hand, then in #3 ripping out an entire locker room bench and its supports — and cracking the bench itself in half. Issue #5 expands this even further by having Kamala transform into inanimate objects like dummies.
Wild Teen Party: Kamala runs away from a party held “on the waterfront” when she is tricked into drinking alcohol shortly after arriving. She and the other partygoers are exposed to the Terrigen Mist after she leaves.