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Other Dark Guilds
The first dark guild of the series. The members of this guild seek out the demon flute Lullaby and try to use its deadly music to launch an assassination plot against the guild masters of Fiore.
- Arc Villain: Of the Lullaby arc.
Erigor / Grim Reaper
Voiced by: Koichi Tochika (JP), Jonathan Brooks (EN)
The ace and acting leader of Eisenwald. He is skilled at using Wind Magic to attack, defend, and trap opponents.Post-Time Skip, Erigor appears as a member of the Reborn Oración Seis under the name "Grim Reaper". In exchange for his memories of his entire life, he gains storm magic to control the weather.
- Badass Longcoat: Wears one when he reappears in the anime, which is also the one that Jellal wears later on.
- Bald of Evil: Post-Time Skip.
- Big Bad: Of the Lullaby arc, where he attempts to use the Lullaby flute to kill the Guild Masters, with Lullaby itself serving as the Greater-Scope Villain.
- Blow You Away: He uses Wind Magic.
- Brainwashed and Crazy: As Grim Reaper.
- Do Not Touch the Funnel Cloud: The whole point of his Wind Wall spell is that the visible part is definitely not something you want to touch. His Storm Mail spell works under a similar principle, but as a subversion there's still a great deal of wind blowing around the funnel itself.
- Elemental Rock-Paper-Scissors: Holds this in Natsu's face when they fight. Backfires spectacularly in the end.
- Even Evil Has Loved Ones: Memories of his True Companions from Eisenwald are the first thing to stir when his brainwashing starts to fade. Even in his mental realm, Erigor pictures his old self standing besides the silhouettes of his Eisenwald guildmates.
- Flight: One of the few characters who can do so unaided by wings.
- Improbable Weapon User: Post Time Skip, he decides to conclude his duel with Bickslow and Wendy by dropping a whole herd of cows on them.
- Laser-Guided Amnesia: He gives up his memories in exchange for power over the Time Skip. As such, he doesn't remember anything about being Erigor of Eisenwald.
- Making a Splash: Post-Time Skip, with his Storm Magic he can do this as well. It all ties into him controlling all forms of weather.
- Mind-Control Eyes: As a member of the Reborn Oración Seis, his eyes are shown to be a dull, glassy gray. His personality is also much more subdued than in his earlier appearances.
- Razor Wind: His winds can form sharp blades.
- Red Baron: Earned the title "Shinigami" due to his only taking requests to kill people. Ironically, he looks more like The Grim Reaper. This incidentally becomes his codename when he joins the Reborn Oración Seis, and even before that the dub changed it to "The Reaper".
- Revive Kills Zombie: When Wendy realizes that the memories of his past are physically hurting him, she keeps on casting healing spells on him until he recovers all his memories, freeing him from Oración Seis' grasp.
- Scarf of Asskicking: In his first appearance.
- Shock and Awe: Post-Time Skip, thanks to his newfound Storm Magic.
- Sinister Scythe: Part of his death motif. After the Time Skip, his scythe seems necessary for his Storm Magic.
- Tattooed Crook: Has noticeable blue tattoos on his chest and black ones under his eyes.
- Took a Level in Badass: After the Time Skip he's become an official member of the Reborn Oración Seis, looks a lot more like the Grim Reaper, and can throw whole hurricanes on people with ease. Too bad he also loses his memory.
- Wake-Up Call Boss: He was the first antagonist that Natsu couldn't just bash into a wall with raw determination and required actual strategy to defeat.
- Villain Forgot to Level Grind: Downplayed in his return during the "Nirvana" arc in the anime, where he explicitly states he did grind in preparation for his rematch with Natsu. Unfortunately for him, Natsu's grinded a hell of a lot more by that point and kicks his ass. Averted entirely by his return Post-Timeskip during the "Key to the Starry Heavens" arc, where he Took a Level in Badass.
- Walking Shirtless Scene: In most of his appearances he doesn't wear a shirt, mostly to show off his tattoos and chest. He does wear one in the anime when he reappears in the "Nirvana" arc, but loses it when Jellal steals his clothes.
- What Happened to the Mouse?: After his defeat, Lucy fears that Erigor will come back to take revenge. However, he's never seen and barely even mentioned again after that.
- The anime rectifies this. He reappears in the Nirvana arc as part of one of the many dark guilds controlled by Oración Seis, and has a rematch with Natsu. However, the drastic differences in their power are made apparent, and he's taken out in less than half an episode and his clothes are stolen by Jellal while he's unconscious. He later appears after the Time Skip as a full-blown member of the Reborn Oración Seis.
- White Hair, Black Heart: While not without some sense of honor or empathy, he's very temperamental and mocking, and he earned his title of "Shinigami"/"Reaper" by his preference for only taking assassination requests.
- Worthy Opponent: During his anime-only rematch with Natsu, he admits that what he'd really hoped for was to fight Natsu again and win.
Voiced by: Anri Katsu (JP), Chad Cox (EN)
Erigor's right-hand man. He uses shadow magic to blend into his surroundings.
- Casting a Shadow: He is an accomplished shadow wizard, and can use shadows for a variety of purposes, including Combat Tentacles and transportation.
- Dark Is Not Evil: He is unable to bring himself to actually kill the guild masters, especially after Team Natsu helps him out, leading to his Heel–Face Turn.
- The Dragon: To Erigor.
- Expy: He is essentially an evil, older Shikamaru, though he is definitely his own character.
- Impaled with Extreme Prejudice: By Karacka, to shut him up.
- Meaningful Name: "Kage" means "shadow".
- Shaping Your Attacks: The Orochi Shadow, along with many fist and hand-shaped attacks.
- The Smart Guy: Is hinted to be highly intelligent due to his mastery of sealing magic.
- You Have Failed Me: Has this pulled on him before he can possibly betray Eisenwald. Natsu is not amused.
Voiced by: Eiji Sekiguchi (JP), Will Christoferson (EN)
A wizard who uses Urumi magic to create blades that ensnare his opponents.
- Bullying a Dragon: He taunts Gray.
- Elite Mooks: Has a bit more characterization then the other Mooks of Eisenwald.
- Human Popsicle: After his battle against Gray.
- Oh, Crap!: His face after getting encased in ice.
- Whip Sword: How his magic works.
Voiced by: Masaki Kawanabe (JP), Chris Cason (EN)
A fat wizard who can use earth magic to phase his body through objects.
- Dishing Out Dirt: Karacka's Earth Magic allows him to phase through walls and, in the anime, people as well.
- Elite Mooks: Has a bit more characterization then the other Mooks of Eisenwald.
- Heel–Face Turn: Karacka is seen free and reformed at the Fantasia festival.
- Fat Bastard: Fat and part of a Dark Guild.
- Screw This, I'm Outta Here!: Karacka runs away after seeing his comrades defeated by Erza.
Voiced by: Daisuke Endou (JP), Tyson Rinehart (EN)
A wizard who uses Light Magic and Telekinesis.
- Anime Hair: Has a pillar of hair.
- Bullying a Dragon: He taunts Erza and Rayule taunts Gray.
- Elite Mooks: Has a bit more characterization then the other Mooks of Eisenwald.
- Light 'em Up: Appears able to use light magic, though he's beaten by Erza before he can use it.
- Light Is Not Good: It's clear, however, that his magic doesn't make him a good guy.
- Too Dumb to Live: Thinks he can take on Erza, even after witnessing her wipe out the bulk of their guild's numbers all on her own firsthand. The results are predictable.
Death's Head Caucus
An assassin's guild known for harboring a trio of powerful wizards known as Trinity Raven. They replace Erza's friends as Jellal's minions once the others switch sides.
- Adaptation Expansion: We don't see what becomes of them in the manga after they're beaten, implying that they died when the tower fell. The anime however adds a scene to show Fukuro managed to grab Ikaruga and Vidaldus and escape due to his rocket pack. The exact canonicity of this scene is up for debate, since Ikaruga reappears in the manga as one of Neinhart's Historias, but there's nothing to suggest she didn't die of other causes in the intervening eight years between said events.
- Animal Theme Naming: They're all named after birds: "Ikaruga" is a Japanese grosbeak, "Fukuro" is a type of owl, and Vidaldus's last name, "Taka", is Japanese for "hawk".
- Blood Knight: Vidaldus is the Ax-Crazy type, Fukuro's the one with the facade of justice, and Ikaruga's the more reserved type.
- Fusion Dance: Either they commonly inhabit Vidaldus' body for the majority of the time or they are summoned when he activates his power.
- Professional Killer: They are group of assassins who participate in killing of others.
- Quirky Miniboss Squad: Quirky, but deadly.
Voiced by: Naomi Shindo (JP), Jennifer Seman (EN)
The leader of Trinity Raven who wears a kimono and speaks in haiku. She possesses a sword that can cut through anything and uses Sword Magic to create spells through her katana.
- Absurdly Sharp Blade: She can cut through anything, even dimensional barriers.
- Back from the Dead: She's brought back as a Historia, and gangs up on Erza with the help of Azuma and Kyoka.
- Beat Them at Their Own Game: How she is defeated.
- Beauty Mark: She has a mole underneath each eye.
- Bloodless Carnage: In the anime, Ikaruga manages to incapacitate Sho by slicing his nerves without cutting the skin.
- Dark Action Girl: A very skilled swordswoman as well as a mercenary working for Jellal.
- Even Evil Has Standards: As a Historia, expresses distaste for Kyoka torturing Erza.
- Iaijutsu Practitioner: Combines this with Razor Wind to slash her opponents to pieces without taking a single step. She can draw and resheathe her sword so fast that even Erza can't follow it.
- Implausible Fencing Powers: Again, there's nothing she can't slice, no matter how hard or even abstract it is.
- Impossibly-Low Neckline: She wears her kimono this way.
- Katanas Are Just Better: Ikaruga's Weapon of Choice.
- Lady of War: She has a serene grace while trying to slaughter Erza.
- Playing with Fire: Her sword can act as a flamethrower.
- Spared By Adaptation: She is seeing escaping the Tower of Heaven in the anime, while in the manga, her presence in Neinhart's magic confirms she died here, assuming that she didn't die of unrelated causes in the intervening eight years.
- Warrior Poet: Ikaruga recites haiku.
- You Gotta Have Pink Hair: Her hair is light pink.
Voiced by: Hikaru Midorikawa (JP), Mike McFarland (EN)
Introduced as Jellal's stoic personal attendant, he reveals himself as a hyperactive punk rocker who uses his Hair Magic to absorb liquid and Guitar Magic to control Juvia.
- Big Ol' Eyebrows: Though they are more prominent before transforming.
- Catch-Phrase: "Go to Hell!"
- Death Seeker: When he learns that the Magic Council is planning to fire Etherion on the Tower of Heaven, he is at first angry that he hadn't been told about it earlier, but then decides he doesn't care because he enjoys fighting with his life on the line. His ultimate goal is to die and go to Hell.
- Large Ham: He is a punk rocker.
- Magic Music: Vidaldus uses his music to take control of Juvia.
- Maniac Tongue: Frequently makes wild expressions with his tongue out, as does Juvia while under his control.
- Mind Rape: The things Juvia says when his music is taking over her mind and body make it come across as this.
- Musical Assassin: A freakish rocker modeled after a KISS member, who takes control of people with music and makes them fight each other, definitely counts.
- Phlebotinum Overload: Lucy takes advantage of his liquid-absorbing hair by summoning Aquarius, who conjures too much water for him to handle and pins him down for a finishing blow.
- The Power of Rock: Which he uses to make women his slaves, along with his guitar and hair magic.
- Power Perversion Potential: Uses his "Rock of Succubus" song to brainwash girls into being his slaves. He forces the brainwashed Juvia to fight Lucy just so he can watch a Cat Fight.
- Prehensile Hair: It's super absorbent too.
- Rapunzel Hair: Lampshaded by Lucy."That's some long hair!"
- Surprisingly Good English: His Japanese voice actor spouts phrases like "Go to hell!", "Rock you!", and "Rock of Succubus" in virtually flawless English.
- Walking Shirtless Scene
Voiced by: Rikiya Koyama (JP), Daniel Penz (EN)
A large man with an owl's head, a jetpack, and a very warped view of justice who uses Absorption Magic to eat people and absorb their power.
- The Assimilator: Kirby-style; swallowing opponents to gain their magic, as well as taking on a bit of their appearance.
- Cannibalism Superpower: Does this to Natsu.
- Combat Pragmatist: He studies his "prey" and will exploit any vulnerabilities they have, like Natsu's motion sickness.
- Jet Pack: Fukuro's jet pack consists of two ICBM missiles.
- Justice Will Prevail: Fukuro likes to think of himself as a superhero punishing evildoers, despite being quite the lawbreaker himself.
- Large Ham: He thinks he's some sort of superhero.
- Mega Manning: Fukuro's magic allows him to take the magic of anyone he eats.
- No-Sell: Having a owl's eyes, he does this to Simon's darkness spell, as he can still see him.
- Primal Fear: Embodies being eaten alive.
- Obliviously Evil: He works with a Dark Action Girl and an Ax-Crazy rockstar to aid a Brainwashed and Crazy Jellal in his evil sceme, yet he calls Natsu and his friends the bad guys.
- Ominous Owl: He's basically a human with an owl's head, with all of the benefits it entails, and then some.
- Vocal Dissonance: Likely due to his owlish head.
- Walking Shirtless Scene: Shows that the rest of his body is human, despite his owl head.
One of the lesser dark guilds in the series. They try to rob the Love & Lucky merchants' guild (where Lucy's father works after he loses his fortune) to pay off a debt to their superiors, Oración Seis.
Gato is voiced by: Hiroki Goto (JP), Cris George (EN)
Gato & Zato
Gato is voiced by: Hiroki Goto (JP), Cris George (EN)
Zato is voiced by: Tomoyuki Higuchi (JP), Paul Giovanni Ramirez (EN)
A pair of monkey-like brothers who run Naked Mummy together.
- Animal Motifs: Monkeys.
- Bullying a Dragon: Zato spreads plenty of rumors about Fairy Tail being a weak guild and tries beating Laxus to the ground. The results are predictable.
- Everything's Better with Monkeys
- Funny Afro: Zato
- Harmless Villain: Fights Fairy Tail three times and gets curb stomped every single time.
- Let's Get Dangerous!: When they prepare to fight Natsu and Gray. They still get their asses handed to them.
- Noodle Incident: Their fight against Natsu and Gray off-screen. They are apparently strong enough to cause them some trouble.
- Red Baron: "Crazy Monkey" Gato
- Running Gag: The fact that they call each other "Big Brother", making it impossible to determine who is really the other brother. Gato has also the habit of repeating what he's just said.
A Dark Guild that makes its appearance after the Time Skip. Notable in that it has a role on the Taiyou village arc and that Minerva is one of its members. Also notable in that it is a subordinate guild to Tartarus.
Voiced by: Taku Yashiro (JP), Xan Cramer (EN)
The first member of Succubus Eye, with most of the details about him unknown. He is Minerva's superior, and he has the ability to make people regress back into children. Also, he's not human; he's actually a demon summoned from the Books of Zeref by Tartarus.
- Always a Bigger Fish: How does he finally lose? That flying, one-eyed monster from before flies down and eats him.
- Attack Backfire: Due to the way Maker Magic works, Doriate's power ended up being more helpful to Gray than harmful, in spite of weakening his power.
- Berserk Button: When Gray, despite being turned back into a child, is able to fight back and even talk down at him, Doriate gets so angry he loses focus on the Law of Regression and assumes his demon form to attack Gray.
- Brown Note: In his demon form, his Law of Regression can be used as a sound wave so that instead of only being able to affect the enemy in front of him, it was able to regress everybody in the Sun Village back to their childhood. The downside is that it doesn't discriminate between friend or foe, as seen when it hits his partner Minerva.
- Combat Pragmatist: He turns his victims into children so that they'll be easier to deal with. He also doesn't waste any time casting it once an enemy is in sight.
- Death by Irony: After wanting to eat Gray, he himself gets eaten by a giant, flying monster.
- Does Not Know His Own Strength: He can still use his magic while in his One-Winged Angel form, but he is no longer capable of aiming (or he just doesn't bother to do so anymore), causing everyone - including Minerva and Sylph Labyrinth - to get hit with Law of Regression.
- Fangs Are Evil: Even with his mouth shut, he has a lot of fangs jutting out.
- Fountain of Youth: His magic hits his victims with this. According to him, his magic actually affects the magic power of the victim, and their turning into a child is a secondary effect.
- Foreshadowing: Why was he subconsciously avoiding the ice around him? The ice was made via Devil Slayer magic, which would cause heavy damage to beings like him.
- I'm a Humanitarian: If his attempt to eat Gray is any indication.
- Kryptonite Is Everywhere: Bordering on Too Dumb to Live, as the area he was fighting in was coated in ice that would severely damage him.
- No Badass to His Valet: He's likely aware that Minerva is the former ace of Sabertooth, but that doesn't change the fact she is still a newbie in her current guild.
- One-Winged Angel: When he gets really angry he hulks out into a huge demon. On the bright side, he's too angry to keep up the Law of Regression in this state.
- Our Demons Are Different: He's a demon from the Books of Zeref.
- Red Eyes, Take Warning: His eyes are revealed to be red in the anime, and he is not a nice guy.
- Status Buff: Law of Regression's primary effect is to lower the opponent's abilities; the transformation into a child is a side effect.
- Would Hurt a Child: He definitely has no problem with beating up adults with the bodies of children. We've never seen him fight actual kids, but given his personality, he'd probably attack children like he would any other.
- Weak, but Skilled: Subverted. Gray assumes he uses Law Of Regression to weaken his enemies as a means to make up for his somewhat average power, which seems to match up to how the fight was going. Then he reveals his true colors as a powerful demon.
Tower of Heaven
A group of slaves in the Tower of Heaven, a structure made by a cult of evil wizards for the purpose of resurrecting the black wizard Zeref. They befriended Erza and Jellal as children. They were turned against Erza by Jellal, who they assist in building the tower as workers with benefits rather than slaves.
- Childhood Friends: With Erza.
- Evil Former Friend: When they're introduced, they kidnap Erza with the intention of sacrificing her to the Tower of Heaven.
- Heel–Face Turn: All of them turn against Jellal once they realize how crazy he is.
- Heel Realization: Simon was the first to realize that what he was doing was wrong.
- Made a Slave: Like all children in the Tower of Heaven.
- More Than Mind Control: Jellal tells them that Erza had gone mad with her newfound magical power and tried leading them into a trap, and keeps feeding them lies for years to ensure they remain faithful to him.
- The English dub tweaks things a bit by saying that Jellal ensured their loyalty with a mind control spell that only works after tricking them all the same (which Simon resists thanks to the Power of Trust). This makes more sense out of their almost insane hostility towards Erza despite their earlier love for her, and their swift return to their original friendliness once they realize they were being manipulated.
- Quirky Miniboss Squad: To Jellal during the Tower of Heaven arc.
- True Companions: They were this to Erza as a child.
Voiced by: Hiro Shimono (JP), Greg Ayres (EN)
A young man who uses Card Magic to trap others inside cards. He views Erza as an older sister even when he believes that she had betrayed them.
- Ambiguously Brown: One of the Q&A sections (hosted by Lucy and Mira, no less) notes the problem with this trope since Sho and the others should've been inside the tower for most of the time (except when they kidnapped Erza). Lucy takes a guess and theorizes that Sho could've been working on the outer walls of the tower and spent so much time in the sun that his skin eventually tanned into its current color. Mira accepts this theory, but Lucy points out that it was just a guess.
- Dark-Skinned Blonde: This has lead to quite a bit of Wild Mass Guessing, both among the fandom and In-Universe.
- Death Dealer: Sho's magic involves the use of cards, either as prison dimensions or projectiles.
- Go Mad from the Revelation: Sho, who was already quite the fanatic when it came to Jellal, loses it when Erza provides a contradictory version of the past.
- It's All My Fault: He blames himself for not speaking up about masterminding the escape, resulting in Jellal doing it instead, which in turn results in Erza being taken to the punishment room. Erza doesn't hold it against him, though.
Voiced by: Yasuyuki Kase (JP), J. Michael Tatum (EN), Kim Foster (EN - young)
A large man with a missing jaw who uses Darkness Magic. He has a long-standing crush on Erza, and is the only one of her friends who doesn't believe Jellal's lies of her betrayal. He also turns out to be Kagura's older brother.
- Adaptational Attractiveness: In the manga, his appearance was more brutish and his upper teeth could usually be seen over his metal jaw early on. The anime changed this (as well as his child appearance) into a more "scarred-Bishonen" type appearance. Mashima probably thought making him "a tad ugly" would get the audience to sympathize with him more during his death. It worked.
- Back from the Dead: He's resurrected as a Historias and used against Kagura, Erza and Jellal.
- Casting a Shadow: He specializes in darkness magic.
- Childhood Friend Romance: He has been in love with Erza since they were kids.
- Dark Is Not Evil: Simon's uses Darkness Magic, yet he is the first to switch to Fairy Tail's side.
- Died in Your Arms Tonight: He dies in Erza's arms.
- Dying Declaration of Love: Subverted in that he never actually confesses to Erza, he just thinks it.
- Subverted again as Erza tells Wally that she now knew how he felt all along at the end of the arc.
- Everyone Can See It: All his friends knew about his crush on Erza.
- Eyepatch of Power: To cover his missing eye.
- Eye Scream: Simon lost an eye and the lower half of his jaw during the slave revolt.
- Gentle Giant: Despite being absolutely massive, he only uses his bulk to shield others.
- Genius Bruiser: Is well informed about Team Natsu's abilities and has heard of the dreaded Trinity Raven before meeting them himself.
- Good All Along: He never was truly working for Jellal.
- Green-Eyed Monster: Towards Jellal, since he knew about Erza's feelings for him.
- Heroic Sacrifice/Taking the Bullet: Simon takes an attack meant to kill both Erza and Natsu by himself, and the results are rather predictable.
- Interrupted Declaration of Love: Eight years ago, he tried to confesses to Erza during the slave revolt. He got blasted in the face doing it.
- Killed Off for Real: Takes the bullet for Erza and Natsu and is one of the few characters, let alone heroic characters, to be killed.
- Sacrificial Lion: The only good one so far.
- Telepathy: Simon is able to communicate telepathically over distances through this.
Voiced by: Kazuya Ichijo (JP), Chris Cason (EN), Shelley Osterberger (EN - young)
A gunslinging man who uses Polygon Magic to separate his angular body into blocks. He talks, dresses, and acts like a 1920's gangster, as a gangster movie was the first thing he saw when he and the other slaves were freed.
- Abnormal Ammo: Wally's guns can shoot magic bullets.
- Arm Cannon: In the anime.
- Badass in a Nice Suit: A nice three-piece suit to go with the gangster look
- Catch-Phrase: "Dandy."
- Fanboy: Of gangsters.
- The Gunslinger: He prefers Tommy Guns.
- Nice Hat: Like all gangsters.
- The Nicknamer: Calls Natsu "boy".
- No Social Skills: He doesn't seem to know much about the real world besides what he has seen in movies. He doesn't understand why a man got angry at Milliana for taking one of his food on a stick without paying and he doesn't even know exactly what cash is either.
- Raised by Wolves: He and Millianna behave as if they've never been anywhere before. Makes sense.
- Sinister Shades: Again, to look like a gangster.
- Uncanny Family Resemblance: Wally with his brother Richard, aka Hoteye of Oración Seis.
Voiced by: Grant James (EN)
A former member of Fairy Tail and an old friend of Makarov's. He taught Erza everything there was to know about Fairy Tail, and sacrificed himself to protect her during an escape attempt in the Tower of Heaven.
- Badass Grandpa: Holds off the guards of the Tower of Heaven by himself.
- Big Ol' Eyebrows: They are longer than his beard.
- Cool Old Guy: He inspires Erza to go to Fairy Tail.
- Made a Slave: He was a member of the Tower of Heaven.
- No Body Left Behind: In the anime, his body crumbles apart.
- Parental Substitute: To Erza and the other enslaved children.
- Playing with Fire: The only spell he is seen using.
- Posthumous Character: Died years ago to give Erza her freedom.
- Taking the Bullet: To protect Erza.
A black magic cult that fills the void left after the Balam Alliance's defeat. They worship Zeref as a Physical God of Evil, and seek to force every other wizard in Earth-land to do the same.
- Anti-Climax: For the so self-proclaimed successors of the Balam Alliance, they were mere child's play compared to previous villains, as they endured a literal Curb-Stomp Battle at the hands of Fairy Tail.
- Catchphrase: Zeref's will be done!!!
- Creepy Cathedral: This serves as their base of operations, fitting for a cult of black wizards.
- Cult: Pretty much the human version of Tartaros's devotion to Zeref. There are several different numbers of cells that form the cult.
- Curb-Stomp Battle: On the receiving end of it come the final battle. Team Natsu practically decimates them without so much as a single scratch on them and even the War God Alok summons goes down in two punches by Natsu before he can wreck any havoc.
- Evil Plan: The goal of the cult is "Operation Purify" and if Gajeel's words hold true it will bring about the deaths of many innocent people.Turns out that it's a plan to wipe out Malva town's population, which they believe would summon Zeref. Though only Alok knows that the real sacrifices are the Avatar Cultists themselves.
- Evil Power Vacuum: With the Balam Alliance gone, they decide to finally take over in their place.
- Irony: They are performing their 'purification ritual' because they think it will summon Zeref. They actually got this backwards; Zeref doesn't appear because of a large number of deaths, a large number of deaths occur because of Zeref's appearance.
- Meaningful Name: In Hinduism, an avatar is a deliberate descent of a deity to Earth, or a descent of the Supreme Being and is mostly translated into English as "incarnation", but more accurately as "appearance" or "manifestation".
- Mooks: Like Tartaros they have a large amount of flunkies at their disposal.
- The Mole: Someone in the cult is a spy for the Magic Council leaking them information. Naturally everyone is on the edge. It's Levy, masquerading as a rank-and-file cultist.
- Turns out that there's more than one person infiltrating the guild. That other person is Gray but he's been doing so as part of a mission with Erza that's completely separate from the council.
- Not What I Signed Up For: Alok never told his other members that his plan banked on them being defeated so that he can unleash a war god and sacrifice them to it. Needless to say once they find out, they're utterly horrified.
- Religion of Evil: Worships Zeref as a living deity, much like Tartaros and Grimoire Heart.
- "Wanted!" Poster: They have their own wanted poster with a high amount of Jewels.
The high priest of Avatar. A faithful follower of Black Magic, he's currently planning a certain ritual to "purify" the world for Zeref.
- All According to Plan: Cites that he saw the defeat of his members long before hand and it according to his plan for "Operation Purification". That's because he never intended anyone, even his fellow cultists, to survive "Operation Purification" anyways.
- Arc Villain: In the Fairy Tail Revival ( Avatar ) arc.
- Attack of the 50-Foot Whatever: His ultimate summon, the God of War, Ikusatsunagi.
- Bad Boss: Doesn't give two craps about even his elites getting killed after summoning Ikusatsunagi, since in the end only devotion to Zeref matters.
- Badass Cape: One that covers his entire body.
- Badass Preacher: Even if we haven't yet seen him in action, he exudes this trope in spades. And he does not disappoint when he does.
- Barrier Warrior: He creates barriers that his own attacks can pass through, but his enemy's can't. So Natsu just powers on through.
- Cool Mask: An iron mask that covers his entire face.
- Evil Cannot Comprehend Good: He's so blindly devoted to his cause that he scoff at things like friendship and family values.
- Facial Horror: He wears a mask because his face's flesh has been burned off.
- Good Scars, Evil Scars: His entire face under his Cool Mask is burned. This is apparently the price for summoning Ikusatsunagi.
- Magic Staff: He holds a staff with a eye with wings on it that looks similar to Keyes' Khakkhara.
- Not So Stoic: Get his upon seeing Ikusatsunagi go down in two power punches from Natsu foiling his endgame.
- The Stoic: He did not seem phased by the defeat of his soldiers even suggesting this was to be expected.
- This Cannot Be!: Left utterly dumbstruck that Natsu managed to beat a War God.
- Slasher Smile: Once his mask his damaged, he sports one of these while Ikusatsunagi slaughters his own men.
- Summon Magic: Though in a much different form that a Celestial Wizard. His apparently summons gods. It's actually the same magic Minerva used during the Grand Magic Games, only a much higher-tier entity than what she summoned.
- Tin Tyrant: Aside from his Badass Cape, he's decked out in a suit of armor that obscures his entire body from sight.
- We Have Reserves: He does not give one single solitary crap about his followers (up to and including his supposed granddaughter). See all those examples of The Worf Effect below? Yeah, he wanted that to happen. In fact, once he summons Ikusatsunagi, he gleefully states that the souls of those who worship Zeref will be the ultimate sacrifice to their god. The absolute revulsion in Natsu's expression when he says this speaks volumes.
One of the cult members of Avatar who goes by the title "Shade Sword". He's very suspicious of their newest member, and accused him of being The Mole for the Magic Council.
- Bishōnen: He's a definitive pretty boy with golden locks and long eyelashes.
- Black Swords Are Better: Shows off his shade sword right at Lucy's face on the ground.
- The Comically Serious: He seems quite intrigued by Briar's nicknames.
- Informed Ability: He's supposed to be a Master Swordsman, and his brief fights do seem to support that. And then he fought Erza...
- Make Them Rot: His sword has this effect on whatever it cuts.
- Messy Hair: He is noted for his unkempt hair, which earns him the nickname "Scruffy" from Briar.
- Oh, Crap!: He's clearly shows his anger when Gray arrives to ruin the operation confirming his earlier suspicions.
- Red Baron: "Shade Sword" Jerome.
- The Worf Effect: He jumps in on the battle against Erza, managing to corrode her armor. But the moment she likewise took out her own blade, he was already defeated because she has long since slashed him before he realizes it.
A female cultist of Avatar. She likes to give her comrades in the group certain nicknames depending on their behavior and themes, and at times seems to be the Only Sane Woman in the guild. She's also been stated to be the strongest wizard of Avatar.
- Absolute Cleavage: Her top is just a band of cloth tied together at the front.
- Berserk Button: Betrayal. She took Gray's very, very personally.
- Dark-Skinned Blond: Of the white-haired variety.
- Dishing Out Dirt: She can cause shockwaves through the ground while fighting.
- Human Popsicle: Three of her clones are now frozen in Gray's ice.
- Only Sane Woman: When Jerome got in Gray's face accusing him of being The Mole for the Magic Council, she's the one who tried to keep the peace. Apparently, she knows what in-fighting can do to a Dark Guild, or a black magic cult for that matter.
- The Nicknamer: Tends to give weird nicknames to her teammates, such as "Scruffy" for Jerome, "Wicked Tongue" for Mary, and "Ice" for Gray. She later gives Jerome the nickname "Eyelashes".
- Self-Duplication: Her splitting magic creates four clones, who embody grief, love, happiness and rage.
- The Stoic: She kept her cool when Gray showed up to ruin Avatar's plans quickly ordering cultists to attack Team Natsu.
- Vapor Wear: It's a wonder how she doesn't completely explode out of her top.
- Stripperiffic: Her outfit looks like a Middle-Eastern belly-dancer's outfit.
- Was It All a Lie?: She asks this of Gray, when she finds out he was infiltrating the cult. He says yes.
- The Worf Effect: She was already having trouble with Gray. Juvia joining in on the fight pretty much sealed her defeat.
A female cultist of Avatar. She has a cat-themed motif and is head over heels for the newest member.
- Agony Beam: Her Virus magic can be used in this way, though it's done through a viral infection.
- Animal-Eared Headband: Wears a headband shaped like cat ears.
- Beware the Nice Ones: Don't her smiles fool you, she is not a Zeref cultist for the social aspect... as Lucy and Natsu found out.
- Cute and Psycho: Once we finally see her in action, she has the most bizarrely cheerful expression on her face, giggling while using her magic on Lucy.
- Dangerously Short Skirt: The bottom half of her dress barely manages to cover the tops of her thighs. It's especially obvious after she's left on the ground following Lucy's Megaton Punch to her gut, with it riding almost up over her waist.
- Exotic Eye Designs: Her eyes have diamond-shaped pupils.
- Et Tu, Brute?: Just look at the despair on her face when she realizes that Arlock never intended for her to survive Operation Purification.
- Laser-Guided Karma: When she showed off her magic, she loves to target the stomach to see her opponents writhe in agony. When Lucy and she face off, Lucy takes her one out with one punch to the stomach (amplified by her Taurus dress robe). Ironically as she falls to the ground, Mary complains of feeling nauseous.
- Meaningful Name: Her name appears to be a reference to Mary Mallon, better known as Typhoid Mary, an infamously asymptomatic carrier of typhoid fever believed to have unintentionally infected fifty-one people (killing three of them), despite showing no outward signs of illness.
- Plague Master: Her magic infects nearby foes with viruses. She favors attacking the digestive tract, but can lethally target the brain.
- Perky Female Minion: She's the most chipper of all the Avatar members.
- Slasher Smile: A rather creepy variant of this, in that it's what you get when you cross a Slasher Smile with a Moe Stare.
- Soft-Spoken Sadist: She speaks care-freely as she tortures Lucy with her magic. Now we know how she got the nickname "Wicked Tongue" from Blair.
- Squishy Wizard: She can't take punches well. Likewise, a wizard who has support magic (like Wendy) can easily counteract her viruses leaving her virtually defenseless.
- Supernatural Gold Eyes: Her eyes are gold, and combined with the pupils, is meant to reinforce the cat theme.
- Tears of Fear: She cries after finding out Arlock intended to sacrifice her and again when Avatar is beaten after seeing how strong Fairy Tail is.
- Tempting Fate: In her second meeting with Lucy, she once more targets Lucy's stomach, incapacitating her. All the while mocking how Fairy Tail is weak. Not a second after that statement, Wendy arrives and counters Mary's magic and, with no other means of offense, Mary's stuck blindly charging at Lucy and quickly gets dropped with one punch.
- Villainous Crush: Admits that she finds Gray "dreamy."
- The Worf Effect: Only took one hit to the stomach by Lucy (albeit using her Taurus dress) to be put down.
- You Gotta Have Blue Hair: Her hair is pink.
A bald headed member of Avatar. He is the group's Torture Technician who seems to have his eyes closed most of the time. Granted, it's for good reason.
- Bald of Evil: He has no hair, and instead has kanji written on his forehead.
- Beware the Silly Ones: He seems a bit comical about torture and his tea puns... but that did not stop him from trying to cut Lucy in half.
- Big Ol' Eyebrows: His are big and spiky.
- Bilingual Bonus: A two-for: Written with different kanji, his name means "torture". The kanji on his forehead, on the other hand, reads "matcha," which is a type of green tea.
- Chain Pain: Uses these along with magic cuffs to tie up Virgo and Natsu. They have an Anti-Magic effect, as well.
- Cosplay: He's actually by his own admission cosplaying as Zeref with the attire he has on.
- Embarrassing Tattoo: To show his devotion to Zeref, he tattooed his forehead with what he believed was the kanji for Zeref. Unfortunately due to being unfamiliar with kanji, what he got doesn't read as Zeref, but (according to Lucy) as "matcha".
- Eyes Always Shut: His whole face is scrunched up at all times. Probably because he is a lot less intimidating with them open.
- Fanboy: In-Universe, of Zeref. He says that his choice of outfit is actually cosplaying as Zeref, and he even thought the kanji on his forehead spelled Zeref's name (it doesn't).
- Human Popsicle: He was frozen solid while trying to cut Lucy in half by his own "nakama," Gray Fullbuster.
- Just for Pun: "He's bolt-tea-ng?!"
- Mind over Matter: His magic appears to be a form of telekinesis, with which he controls torture instruments.
- Naked People Are Funny: When Gajeel raids the Avatar headquarters, he finds Gomon stripped naked, bound and gagged and left on his horse torture device. Likely this was Natsu's doing in revenge for binding him.
- Pungeon Master: He has a tendency to make bad tea-related puns.
- This Loser Is You: Appears to be a tongue-in-cheek parody of stereotypical fanboy convention-goers, especially fans of shonen villains.
- Torture Technician: He has quite a collection of torture instruments, making him this for the cult. His arsenal of torture instruments include an iron maiden, and a wooden horse.
- The Worf Effect: He never had a chance against Natsu.
A member of the Avatar cult decked head to toe in an impressive suit of armor. He only goes by the letter D and number 6, really begging the question of he's even human at all.
- Cool Mask: Has an oddly-shaped mask with a small grate right in the center.
- Red Eyes, Take Warning: More like red eye, which can glow.
- Shoulders of Doom: He wears giant shoulder pads shaped like horned demon faces.
- The Unreveal: We never find out his magic as he's beaten before he can reveal it.
- We Hardly Knew Ye: We never learn about his magic or if he's even human or not.
- The Worf Effect: He gets curb-stomps twice before we're even see what his magic can do. First time by Natsu when he tried to ambush him and again by Pantherlily as he's trying to rally the retreating Avatar army.
- You Are Number 6: His name is simply a letter and a number.
A childlike member of the Avatar Cult. He wears clown makeup and the doll he carries around used to belong to a certain someone in Grimore Heart.
- Chekhov's Gun: Yes, that doll he's holding is Mr. Cursey. Able uses the same type of magic as Kain Hikaru. He shows off it's magic on Happy as the trio gets captured.
- Creepy Child: He certainly looks and acts like one, given his tiny size.
- Hollywood Voodoo: Uses the same type of magic as Kain, right down to using the same voodoo doll.
- Meaningful Name: His name is almost certainly a reference to Cain and Abel from The Bible. Interestingly, another character named Kain was the previous owner of the doll he's always seen holding, which Able himself confirms.
- Monster Clown: The makeup he wears resembles a clown, and he certainly didn't join a cult worshipping Zeref to do good things.
- We Hardly Knew Ye: We don't learn the relationship with him and Kain or how he got the doll from Kain.
- The Worf Effect: Natsu takes him out with one attack. Happens again in the climax by Gajeel who likewise swipes Mr. Cursey from him.