This is very subjective and dependent on the consumer's culture and knowledge level: Some American buying their very first issue of a Japanese manga might find it new and unique, but in the home country of Japan, the same manga may not be considered unique. A person playing their first Role-Playing Game might not realize the Mysterious Waif is far from original. Even then, just through Popcultural Osmosis or a sort of "sixth sense", people not familiar with the cliché might be able to spot it as such.
In spite of the negative stigma, many clichés are fully accepted by the audience, for the same reason as something formulaic works: because of its familiarity. The sheer number of Police Procedurals, Medical Dramas, and Romance Novels with summaries that are practically interchangeable exist because people like them anyway, as they ignore the cliches and instead focus on the great stories and characters. A lot of Executive Meddling aims to make a work more cliché simply as a way of appealing to broader audiences. As Terry Pratchett said,
There are also circumstances under which clichés are expected. To quote Crash Davis from Bull Durham:
The term cliché is also sometimes used to refer to a verbal meme. This usage is almost exclusively reserved for old folk sayings. Expressions such as "the early bird gets the worm" and "raining cats and dogs" are examples. Of course, just like internet memes, cliches mutate over time and iterations. One person might say "The early bird gets the worm, but who wants worms?", "The early worm feeds the bird.", or "It's raining cats and frogs!"
The name cliché dates back to older printing presses. When each letter had to be individually set, a common phrase would often be cast as a single block piece called a cliché (after the sound it made; the blocks were also called stereotypes, which itself ended up picking up a new meaning over time). Such ease of use ended up with authors over-utilizing them to save on costs. The term came to mean the readily available phrase itself before broadening to include any overused element.
- Cliché Storm — When a work has numerous tropes with a definite pattern.
- Discredited Trope — Trope becomes a cliché.
- Discredited Meme — Meme becomes overused.
- Dead Horse Trope — Period of trope life cycle when nobody uses a trope seriously anymore, only parodies and subversions of it.
- Dead Unicorn Trope — The cliché is never used seriously, but it never was played straight in the first place.
- Grandfather Clause — Normally Discredited Trope or Dead Horse Trope can be played straight in a work which was made when the trope was cool.
- Necessary Weasel — Illogical trope is a building block of a genre.
- Stock Phrases — Cliché lines.
- Trope Overdosed and Overdosed Tropes
- Troperiffic — When a work has fun with playing numerous tropes with a definite pattern.
- Undead Horse Trope — Cliché trope is still used unironically.