Know Your Meme is an internet series created by the Rocketboom Institute for Internet Studies, in which resident scientists Kenyatta Cheese (aka Yatta), Elspeth Jane (aka Ellie Rountree), and now-retired Jamie Wilkinson (aka Jamie Dubs) tackle on to provide general history of internet memes as well as to try and explain what exactly makes them memetic.Older episodes were made Just for Fun and all the research was done by the KYM staff themselves. But over time, the Know Your Meme website was created and most of the research is now done there. On the site, anyone can submit a basic meme article (akin to That Other Wiki), which, if the subject is deemed notable, is subsequently researched and expanded. Later on, the site was bought by the Cheezburger Network.The website is over here.
On April 1st 2012, you could "buy" memes. Supposedly with real money, but the next day both orders and bills were canceled
On April 1st, 2013, the site claimed that the main tubular system was down and that the database could only process memes that predated the Internet. All confirmed memes were still available under a separate "Deadpooled" section.
Internet Counterattack: The site ended up getting embroiled in one when Hot Topic decided to start selling Rage Guy shirts. /b/tards quickly came up with the very politically incorrect "Race Guy" and made a page for it trying to paint Hot Topic themselves as racist. The page has since been cleaned up, though you'll still see Trolls in the comments claiming that "Race Guy isn't a spin off, Rage Guy was racist to begin with, and the people at Hot Topic are sickos for making money off of racism!"
Conspiracy Keanu as well. Just check out the disparity between the first and second top voted pictures.
Kangaroo Court: The journey to getting a meme confirmed can go from smooth to very skewed. For example, the Nope! Chuck Testa page has gotten boatloads of research, over 1,000,000 views, 10,000,000 views for the commercial itself on Youtube, and its own video from the site admins, but went unconfirmed for three months anyway because of its recent release.
Mascot: Deadpool has become the site's unofficial one, since the term for rejecting false memes is "deadpooled".
Deadpool's page has been listed as "Researching" despite still being Deadpool, and it even has a pretty nice new page header made by Marvel execs themselves. It would seem even the site admins noticed as well.
One of Us: Several users on the site frequent TV Tropes. Often, when submissions match up to article names here, the users will be quick to point this out. Often, this is used as an argument for (or against) confirmation.
Scoring Points: "+1 confirm", "+1 wait", or "+1 deadpool" are the commenters' terms for approval, hesitance, and rejection of an article. Note though, that these points don't actually do anything. They're just the commenters' way of voicing their opinion. Sometimes they'll be even something nonsensical, like "+1 potato".
Deadpool could be considered a site-exclusive one.
Also, Super Robo Jesus. The users love it when this trends, but they make the moments special by not forcing it to happen.
Nice Job Breaking It, Hero: An article trends based on the amount of users commenting on it. If the article is something horrific or disgusting, users will complain about the article trending... by commenting on it, therefore keeping the article trending. This is sometimes lampshaded.