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Apply directly to the cortex.

"Pardon me. I've got to go poke out my mind's eye."
Frasier, Frasier, "The Ring Cycle"

"Now I have to wash my brain out with soap"
Trixie, LazyTown

"IT CANNOT BE UNSEEN!!!"
Most Internet Denizens, at one point or another

A character has just witnessed something so icky, so unsettling, that he must express his disapproval. This Is Wrong On So Many Levels that a simple "That's gross," won't suffice: Only Brain Bleach can make things right.

The character informs the world that the continued knowledge of this subject is an unbearable affront to his sanity. He will not be at peace until he can remove his brain from his skull, scrub the offending mental image out with steel wool and mental floss, then disinfect the entire area with bleach. (Disinfecting his eyes or ears with fire is optional.)

In other sporking / MS Ting / mocking community, there exists an offspring named Bleeprin which is a mixture of industrial-strength Brain Bleach and Aspirin - Aspirin against the headache, Brain Bleach against the Badfic. Also Bleepka, which combines Brain Bleach and vodka. Its application is obvious.

Compare with Out Damned Spot, where characters try to scrub away their guilt.

For those subjects that make you, the audience, want to reach for the Brain Bleach, see Squick, Power Perversion Potential, Shapeshifting Squick, Gorn, Rule Thirty Four, So Bad Its Horrible, Nausea Fuel, Nightmare Fuel, and High Octane Nightmare Fuel. Some Ships can require Brain Bleach as well, especially Crack Pairings.

Examples

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  • While there is no Real Life brain bleach, some current medications show promise to reduce the emotional effect of trauma. Hopefully they will prove to work for PTSD and sexual assault victims.

Manga: Yume No Omocha Koujo (Dream Toy Factory) http://www.mangafox.com/manga/yume_no_omocha_koujo/. Once you read this godforsaken manga, YOU WILL NEVER BE ABLE TO SCRUB THE IMAGES OUT OF YOUR MIND! They will stay with you until you die a merciful DEATH! Once you read it, you will never UNREAD IT!!!!
Born Of ClayFan-SpeakBroad Strokes
Book 'Em, DannoStock PhrasesBut This Is Ridiculous
Braids Beads And BuckskinsAdded Alliterative AppealBrains And Brawn