YMMV: Know Your Meme


  • Acceptable Targets: 9gag and Twitter are hot topics at best on KYM and memes that originate from them tend to be disliked. Reddit may be developing into this as well.
  • Base Breaker: Pony images in galleries outside the dedicated Pony gallery used to be a huge Berserk Button for the Vocal Minority.
  • Creator's Pet: The Fine Bros React videos often get put on the front page, even though the community keeps downvoting them. Also counts as Acceptable Targets.
    • The same goes for articles on Advice Animals - most of the time, the content will make the front page (even with little spread outside of Reddit) and will irritate the community, and if an article of the sort is confirmed, users are annoyed even more. Some Advice Animals are not subject to this treatment, but most of them are.
    • Twitter hashtag movements are developing into this. They get added every other week but are almost never substantial enough to be confirmed and the community (and the internet in general) despises them.
  • Critical Research Failure: In the episode about "The Lying Down Game", they discussed how memes can undergo a sort of convergent evolution, comparing a photo fad in Britain of people lying down in strange places to a different, Korean photo fad of people playing dead in reference to Shin-chan. They compared this type of thing to how the flying squirrel and sugar glider evolved separately on separate continents, one as a marsupial and one as a mammal. It could possibly be excused by how they focus in the study of memes and not much else.
  • Ensemble Darkhorse: The Bad Luck Brian image macro has become the community's poster child for a legitimate meme that's been ignored by the mods in favor of fads or Forced Memes. The profile image of BLB itself lampshades it! Impressive, considering BLB was initially utterly hated by the community.
    • Super Robo Jesus is considered to be the Memetic Badass of Deadpooled Memes because of how the article is So Bad, It's Good.
    • Deadpool is treated by the community as the site's unofficial mascot.
  • Friendly Fandoms: Due to their focus on memes, the site gets a lot of overlap with the various Imageboards, Imgur, and other such sites.
  • Growing the Beard: There's usually a substantial increase in quality before an article is confirmed.
  • Jumping the Shark: "The Family Guy Effect" in a nutshell; if a meme gets used on Family Guy or in any media that isn't directly related to the source of the meme, then it generally causes users who liked the meme to decide it's gotten overused and move on.
  • Network Decay: People in the comments have been concerned that the site is starting to drift too much into a news site, especially in relation to the Occupy Wall Street movement and the United States election, or into a fads website displaying every trend on Reddit, Tumblr, and hashtags that trend on Twitter.
  • Replacement Scrappy: Twitter fads and hashtag movements eventually began replacing Advice Animals as the run-of-mill "meme" of the week, to the point some users expressed less hatred toward the few AAs that did appear.
  • Rescued from the Scrappy Heap: Any meme that manages to get itself un-deadpooled has achieved this. Bad Luck Brian and Marauder Shields are two good examples.
  • The Scrappy: Deadpooled memes, though some get enough popularity to be un-deadpooled.
    • Molly Horan and Brad, a pair of mods that constantly upload obnoxious social justice causes and Twitter trends that are never substantial enough to be confirmed.
  • They Changed It, Now It Sucks: After KYM changed hands from Rocketboom to Cheezburger, a good portion of the userbase reacted negatively.
  • True Memes Are Ancient: Good luck getting a meme confirmed if it's still the same week it became popular.