David Arquette winning the WCW title caused "Nitro" ratings to plummet a full five points, as pretty much everyone took umbrage at a guy who wasn't actually a professional wrestler becoming the World Heavyweight Champion of such - all to promote a film that nobody saw and fewer liked. Ticket sales dropped off as fans boycotted the show. Arquette would redeem himself in the eyes of the fan base by quietly donating his WCW salary to injured wrestlers and/or the families of dead wrestlers, but his run remains one of the most spectacular failures in the history of the industry. The booker responsible, Vince Russo, has never been forgiven, and by giving himself an onscreen role where he also won the WCW title, he condemned himself to be forever a scrappy in the eyes of pro wrestling fans, especially to Jim Cornette. Also helping Arquette's case but hurting Russo's at the same time is that fact that Arquette himself voiced that it was a terrible idea, knowing fans would hate it, but Russo insisted on it and he reluctantly went with it when he realized there was no budging. When the man who your plan will put in place as your champion tells you himself that said plan is a bad idea, maybe that's a cue that you should adjust it to work, if not pull the plug altogether.
The ur-example of wrestling would be Sean (X-Pac/Syxx/1-2-3 Kid) Waltman. Best known for naming the trope X-Pac Heat. To explain this a bit - Waltman had been part of the mega-popular DGenerationX, and gotten very popular as part of it. His star faded though, but his gimmick didn't evolve. He took up plenty of TV time and rarely lost, despite not really getting a push or doing anything interesting. Pretty soon the fans just didn't want to watch him. There were actually a few incidents where Waltman pulled himself out of the Scrappy Heap briefly, such as teaming with Jeff Hardy and doing the Hardy Boyz trademark double team moves with him, or a very good television match against Eddie Guerrero. But his gimmick still wouldn't evolve.
Once Alberto Del Rio won the WWE Championship from CM Punk and cut the latter's red-hot angle short, he went from being viewed as the next big heel to near universally hated by the IWC.
The Big Show is one of the longest-tenured and most versatile big men in WWE history. But most smarks hold nothing but contempt for him, and view him as a boring, one-dimensional character who is recycled into the same role every time he turns from face to heel and back again, and that he's being pushed over younger, more versatile talent like Daniel Bryan and Dolph Ziggler, thanks in large part to being one of Vince McMahon's favorites due to McMahon having a fascination with giants.
WWE NXT's Bo Dallas, especially on /wooo/, as despite being in WWE development his entire career, he has failed to live up to the push he's gotten (he even has a win over Wade Barrett). In fact, when he defeated Big E Langston for the NXT Championship, the audience turned their backs on him.
The writers eventually gave up on getting him popular as a fan favorite, and his gimmick became a Scrappy who thinks everyone loves him.
Brian Adams as Crush of Demolition, as the three-man team era marked the beginning of the end of the team, as Ax would soon leave and Crush and Smash jobbed out.
After he was finally out of New Japan Pro-Wrestling affairs, consensus was Tadao Yasuda was the most hated IWGP champion of all time. That doesn't change the fact Brock Lesnar's run with the belt was loathed. From the get go he was brought by Simon Inoki, the son-in-law of Antonio Inoki who almost led NJPW to bankruptcy and Lesnar's very presence was seen as a ripoff of All Japan Pro Wrestling's use of Bill Goldberg two years before hand, which itself was seen as a failure. Booking didn't help as Lesnar won the belt in a triple threat match, which the New Japan fan base felt was an insult to Puroresu tradition and then, as would later become characteristic, Brock Lesnar did not work a full-time schedule, giving the impression he was a slacker(former and succeeding outsider champions would at least defend the belt overseas or something when they weren't at NJPW shows). Lesnar's title matches were well below the quality expected of an IWGP champion and he refused to drop the belt, trying to hold on to it even after being officially stripped of it. But perhaps worst of all, he refused to take Antonio Inoki's fighting spirit slap.
Brooke Hogan is widely hated, as the only reason she was employed by TNA is because she was the daughter of Hulk. She's basically a black hole, neither possessing or inheriting any of her father's personality or charisma, sucking the life right out of any segment whenever she opens her mouth. Getting put in a Main Event angle with Bully Ray as well as being in charge of the Knockouts only made the fanbase hate her more.
TNA's Dixie Carter. The woman has no charisma or business sense and would not work heel, even though TNA's fans and haters alike despised her. She had Tommy Dreamer beg on national TV for one last chance to show the world about ECW (something that did not happen for WWE's One Night Stand, because if it did, the Mutants would have destroyed Vince McMahon). Oh, and as pointed out by Spoony, she has only one facial expression, which is now known as "Dixie Carter Face".
She's also easily manipulated and delusional, ignoring the problems going on in TNA, a Dethroning Moment of Suck being her calling out the roster and telling them to step it up when at that time TNA was putting on quality shows and matches, and it went down the drain once she wanted to take a more active role in the company despite having no clue how to run the business. Dixie Carter's Face–Heel Turn did help out somewhat, when it culminated in Bully Ray putting her through a table.
Although the promotion Dragon Gate is popular with fans, it is something of a Scrappy to many other pro wrestlers. Dragon Gate's matches generally end with flat out barrages of finishing moves rather than a finisher. Many other Japanese wrestlers see this particular style as flat out disrespectful to the business itself.
Doink the Clown's monster heel run in 1993 is seen as one of the best things about the New Generation era, and "Evil Doink" is remembered almost universally positively. As a face, though, he is just as hated as heel Doink is loved, primarily for being a slapstick kid-appeal character. This is likely because Heel Doink was played by a great worker whereas Face Doink didn't have the same worker's attitude and ability the Heel did.
A more recent example of a wrestler who is The Scrappy as face and Ensemble Darkhorse as heel: R-Truth. Once he was turned back face and especially once he reverted to his original gimmick in 2013, he fell right back into the Scrappy heap.
Eva Marie from Total Divas has gotten a lot of hate from fans for a few reasons. One of the reasons for the hatred is because Eva Marie has absolutely no in-ring skills (if you watch her wrestle, first of all sorry, but you'll notice any move she does besides weak-looking punches and kicks are botched in some way about 90% of the time), yet she's a newbie who is able to automatically be on WWE RAW while more talented female wrestlers are still on WWE NXT or FCW. Another reason why Eva Marie gets hate is because of her ignorance of the wrestling business, which is mainly demonstrated in Total Divas when she refers to Jinder Mahal as "Ginger Mahal" and hometown of Randy Orton as Los Angeles. Fans question whether Eva Marie is in the wrestling business for the passion or for the title of a "Diva". There's even an internet meme dedicated to Eva Marie's ignorance about wrestling, titled "Clueless Eva Marie".
Try and find one fan of Hornswoggle in the IWC. It would be easier to find a needle in a haystack. In particular, there are four specific angles of his that make smarks sick to their stomach; namely, being the final WWE Cruiserweight Title holder, the "Illegitimate Son" angle, his one-sided feud with Chavo Guerrero Jr., and being the Anonymous RAW General Manager. To give a good example how much people hate Hornswoggle, two of the aforementioned angles won WrestleCrap's Gooker Award for the worst angle of the year (the Illegitimate Son and Hornswoggle/Chavo angles).
Jeff Hardy during the early part of the 21st century. He was mainly Mr. Fanservice, and the male fanbase resented him for this. Also he was demotivated and drugged up. Things bottomed out when he made an appearance at Ring of Honor. High pitched squeals of female fans who'd gone to the show just to see Jeff, mixed with the roughly 1000 ROH regulars chanting "We Want Matt" and "Don't Come Back" at him.
The Epic Fail that was the Victory Road PPV, where Jeff came out to wrestle for TNA's title completely destroyed on drugs. After that, people have started to migrate away from Jeff.
As for wrestlers who had an extended stay in Ring Of Honor, the most obvious example is poor Xavier. Already seen as an inferior version of Low Ki, Xavier went on to become the focal point of the otherwise well received Prophecy stable, even over The LeaderChristopher Daniels, when he began feuding with the more popular Ki and won. On the plus side, his hatred made the ascension of Samoa Joe all the more appreciated.
Triple H. From 2002-2005 he was the most hated man in wrestling because of how Raw always focused around him. Even when he wasn't the champ, he was still the focal point of and whenever he did lose it, it'd only be a matter of time before he got it back. Every show pretty much opened with him cutting a long promo (One time bringing out a a chair to sit on letting you know he'll be out there for a while) Booked to be invincible, and squashing guys effortlessly, you can count the number of times he was on the losing end of a show on one hand. One time he lost the title, only for it to be vacated due to controversy surrounding the finish and winds up winning it back! Fans in the audience and IWC grew to hate him and even today there are those who can't stand him. Later, his penchant for inserting himself into hot feuds (most recently CM Punk vs. John Cena and Bryan Danielson vs. John Cena), as well as leading a reviled stable in The Authority, caused the hatred to rise again. Even though he is A Father to His Men to the wrestlers in WWE NXT, it will take some time until he is fully Rescued from the Scrappy Heap.
John Cena is the franchise's biggest example of a Base-Breaking Character and remained that way, walking back and fourth between this and Ensemble Darkhorse over and over again. As a heel, he worked a Pretty Fly for a White Guy gimmick and was extremely popular... then suddenly he turned face and the fans were expected to take the formerly phony hip-hop posturing seriously. Then the WWE bookers started pushing him specifically to appeal to younger fans, giving him a Periphery Hatedom. Nowadays, fans mainly like Cena - he regularly gets awards in wrestling magazines - but they continue to boo him mainly because the WWE bookers try so hard to get the fans to cheer for him, to the point of eventually resorting to having a few legends from past eras either putting him over or even outright jobbing for him, a move that alienated a good portion of WWE's old-time fandom.
This whole attitude towards Cena may be best exemplified by ECW country.
Well, at least Cena acknowledge this AND did state in a promo before One Night Stand that he knew he wouldn't be welcomed in any ECW arena and would probably spark a riot if he won. Then said he was going to win. Maybe that reaction was wanted. That said, even taking into account the lessened vitriol toward Cena personally over the years, there are plenty of wrestling fans who think that Cena legitimately rubbed them the wrong way. He's even been booed at shows hosted by promotions he's never worked for, and likely never will if there is any honesty in his promo about working for another promotion "tarnishing" the WWE title belt.
John Laurinaitis is the most recent example. In Real Life he was already disliked for being an incompetent stooge of Vince McMahon who primarily only has a job because he's such a suck-up. But it wasn't until 2011 that Laurinaitis made his WWE television debut, and currently most people wish he had just stayed behind-the-scenes. Initially it seemed like he was going to play Vince's right-hand evil minion similar to Brisco and Patterson back in the AE in order to mirror his Real Life role. However Vince went on another hiatus from television yet Laurinaitis remained behind. It quickly became clear that he was a terrible onscreen performer due to his lack of mic ability, poor acting skills, and having zero charisma. Despite this he stayed on TV and was played up as the person behind the conspiracy against Vince's son-in-law, Triple H. This arc was scrapped, but Vince still came back and appointed Laurinaitis as the new GM of RAW. He INSTANTLY became a one-dimensional and bland heel general manager, and finally ended up feuding with CM Punk. It didn't last long as the feud was a flop, and they teased Laurinaitis being fired, only for him to not only keep his job, but become permanent GM of RAW. Things went downhill when he feuded with Smackdown GM Teddy Long for control of both shows, which obviously Laurinaitis won, making him GM of both shows. After this Laurinaitis became the center of attention for the show. It's finally reached the point where now he's headlining a PPV against John Cena and winning. He's a blatant Mr. McMahonwannabe, but is really just an Expy of Vickie Guerrero, as in an annoying and untalented performer is pushed to the moon and made the center of attention and focus of the program simply and only manages to get X-Pac Heat due to them being a terrible performer, though WWE pretends it's heel heat and uses it as an excuse to push them.
Lacey Von Erich is regarded as one of the worst wrestlers in all of history to step into the ring. She's arguably even more incompetent in the ring than the WWE Divas, botches moves as often as she connects with them, and a failure at selling even the most basic of moves. The only person ever to display less in-ring talent than her in TNA history is Jenna Morasca. The worst part? She's got enough natural athleticism that there's no reason she couldn't pull a Trish Stratus and become good, but because of her wrestling pedigree (being part of the Von Erich family), she has never actually gone through wrestling training. It didn't help that she insisted on following in her family's tradition by using the Iron Claw as her Finishing Move. Kurrgan, a 7'0, 350 lbs. monster, had started using it back in late 1997 in WWE, calling it The Paralyzer, and wasn't able to get it over. If Kurrgan, with his huge hands, couldn't get people to buy into the move, then there was no way Lacey, at 5'10 and 155 lbs., with noticeably small hands, was going to make it believable. It also didn't help that she was a member of The Beautiful People, who had each been the scrappy at some point of their career (unless you consider hired gun Moose to be a member, Cute Kip got enough for being another WWE transplant, Angelina Love for being "too skinny", Velvet Sky for "botching" and Madison Rayne for a screechy voice, for a summary).
Lince Dorado, best known for wrestling in CHIKARA. When he debuted he was pushed as a very big deal face, and ended up coming down with the nickname "Cena Dorado." Chikara then went through a period of alternating between pushing Lince like any other face rookie and pushing him like a top of the card wrestler. He fairly quickly became The Scrappy of the promotion. This attitude was in full effect at King of Trios 2009, when Lince's team (The Future is Now) was defeated by the eventual winners of the tournament (Friends in Similar Tights, aka Team FIST); despite being the heels, FIST got cheered for taking out TFiN. Lince was eventually depushed. A string of generally improved performances and a well executed Face–Heel Turn nearly resulted in Lince being Rescued from the Scrappy Heap. Then he got fired for no-showing a card and/or appearing in a video without his mask.
Kane can be a "love him or hate him" type of wrestler, but there are very few people who like his "Corporate Kane" schtick. Being tied to The Authority, an unpopular Power Stable as any, doesn't help.
WWE's English commentary table has seated its fair share of these through the years, and in general is very unpopular in much of the 2010's, to the point that some people actually say WWE programming is only watchable with the audio muted. This especially became true when Michael Cole and JBL became the two mainstays, as many people hate how their dynamic mostly comes off as pointless bickering that does nothing but distract from the action.
Michael Cole is the name that pops up most frequently when people are asked who WWE's worst commentator is. He frequently makes boneheaded comments like referring to Bret Hart breaking his leg as the worst night of his life (why, yes, this was years after his brother Owen's fatal accident) and referring to Vickie Guerrero's tribute to her late husband at Wrestlemania XXVI as a "hog splash." Despite all this, Cole has maintained a unbroken commentary position with the WWE since 1999, something none of the other current commentators can say. Thus whenever anyone puts a beating on him, be it Bryan Danielson or Jim Ross, expect cheers. Lots and lots of cheers. This is also not to forget Cole's stint in late 2010 and early 2011 where he turned heel and seemed to be so obsessed with The Miz that some fans interpreted it as Cole literally being in love with him. His heel gimmick in general was hated for going on far too long and being far too obnoxious, and even won the 2011 Gooker Award.
Byron Saxton is often criticized for coming off as a clueless wimp who adds nothing to the commentary table and tends to sit quietly while his broadcast partners argue around him.
Josh Mathews was hated for his run on WWE commentary for similar reasons to Byron Saxton above, but his run in TNA is arguably even worse. Instead of a wimp that gets cowed by his more obnoxious broadcast partners, Mathews in TNA has been described as "Michael Cole-lite", who instead comes off as an obnoxious hypocrite who insults WWE despite still using the same broadcast language and terminology that he was trained to use in WWE and Cole still uses.
The biggest scrappy, however, isn't a commentator but rather Vince McMahon, largely because he's telling his commentators what to say. The biggest evidence to support this is the Beast in the East special, which McMahon didn't produce and saw Cole & Saxton (Yes, the same two men mentioned above) praised for their work.
The Miz was absolutely hated when he debuted on WWE TV in 2006. Then, he was Rescued from the Scrappy Heap via his team with John Morrison. Then he became divisive when WWE chose to push him even though Morrison seemed to have a higher ceiling. Then once again completely escaped Morrison's shadow and established himself as a breakout solo heel. Then he won the WWE title and again reached Base Breaker status. Nowadays, The Miz is looked back upon in an extremely negative light; as one of the biggest embarrassments in WWE history with both his title reign and WrestleMania defense against John Cena cited amongst the worst of all time.
As Rocky Maivia, The Rock had a huge hatedom. After his Face–Heel Turn, he became the guy we all know and love.
Vickie Guerrero, at least as a character. An untalented, shrill and downright ugly woman that had multiple segments of a SINGLE Smackdown! dedicated to her and whatever she was doing at the time. As "GM" of the Smackdown! brand, Guerrero hogged the spotlight on a show that was mainly know for featuring a lot of up-and-coming stars and giving them shots at the big time. Her inability to act and properly play a crowd, besides some of the cheapest-brand Heat you could find, turned many off to the Smackdown! brand during her tenure as its GM.
It doesn't help that she constantly yells "EXCUSE ME!" in that shrill voice.
Wes Brisco and Garrett Bischoff, another example of Nepotism. Garrett even was Captain of a Lockdown team in 2012 being captain of guys like AJ Styles, Austin Aries, Rob Van Dam, and Mr. Anderson which obviously didn't go so well with the fans.
A strong case could be made for Mojo Rawley in NXT, whose gimmick consists mostly of running and jumping around while yelling things. The fact that his moveset consisted mostly of clotheslines and basic moves didn't help, along with his having what some felt was the lamest finishing move around, which was just landing ass-first on a downed opponent's chest. Many fans consider him the worst example of WWE's tendency of pushing former football players over actual wrestlers, stemming from his being pushed very strongly in 2013. Mojo's gimmick has even been described as being the Ultimate Warrior minus any of the things that made Warrior entertaining.
Most of the IWC really does not like Stephanie McMahon, especially her run in The Authority. While many people can appreciate that she inherited at least some of the promo skills that made her father such a great "character", almost nobody in the IWC likes her character. It is almost unheard of for Stephanie to not use those promo skills to verbally humiliate and emasculate every person she talks to, regardless of who they are; whether it's jobbers, champions, or John Cena, no matter if she or the person she's talking to is heel or face, it doesn't matter, as she almost always makes whoever she's talking down to look like a complete fool. However, probably the thing people hate most about Stephanie is that she's essentially untouchable in almost everything she does. While male wrestlers are understandably not allowed any physical retribution against her, they normally aren't allowed any other kind of retaliation either and the best they can do is refute her insults or insult them back. The women, on the other hand, are normally completely cowed by her dressing downs, regardless if they are heel or face. Because of her virtual immunity to any consequences and penchant for always coming out on top in any situation, many feel she even edges dangerously close to Villain Sue territory.
The Bella Twins, particularly Nikki, have become this thanks in large part to Nikki's relationship with John Cena. Nikki later became rescued after having to take time off to recover from a career-threatening neck injury.
In Progress Wrestling there's Lion Kid, a wrestler who was on only two shows; whenever someone jokingly suggests he returns on the Facebook group, the idea is met with disdain from pretty much everyone.
CFO$, who has taken over for long-runner Jim Johnston as WWE's in-house theme song composer. Unfortunately, most of their songs from when they first took over are seen as generic, repetitive, and overly electric. However, as of 2016, these criticisms have faded away due to their output improving in quality.
Dana Brooke made her NXT TV debut in early 2015. She wasn't very well-liked due to being seen as simply far too green to deserve a regular spot on the NXT roster. The fact she was almost instantly added to the opening title sequence following her debut (while some big names such as Enzo Amore still were not present and others like Finn Balor took weeks or months to be added to it) put her dangerously close to being a Creator's Pet. Thankfully, between her finding a spot as The Dragon to Emma, her vast improvement both in and out of the ring shown on Breaking Ground, and an incredibly well-received match with Asuka at Takeover: Respect, she seems to have won over some of the viewers. However, she quickly fell back into scrappy status following her call-up to the main roster in 2016. Emma went down with a back injury so Dana was paired with then women's champion Charlotte instead. Without Emma to cover up her weaknesses, her inexperience showed itself and many accuse her of being a Creator's Pet and completely undeserving of being on TV. Being paired together with Charlotte only made this worse given Charlotte's perception as a Creator's Pet herself with an overly long stint as the top ladies' champion laced with dirty finishes galore which was so hated it was the start of Ric Flair's slide into Scrappydom before Dana was even involved.