The quote at the top of the page is an example of this backfiringterribly. It came just a few minutes prior to the notorious "Fingerpoke of Doom", and Nitro's ratings plummeted seconds after it was said, as a massive chunk of the audience changed channels to WWF Raw. For months afterwards, WWF fans would bring signs to shows that read, "Mick Foley put my butt in this seat!" thus launching their own take thats at WCW.
After TBS executives interfered with Russo's programming and forced him to cut way down on edgy material, Russo decided to repackage Lenny and Lodi (who had previously portrayed a homosexual tag team) as "Standards and Practices". The idea was that they would go around with a clipboard making sure that everything was up to the high moral code specified by TBS. Being that this was WCW, they were never properly introduced, the commentators failed to sell them well, and they were never pushed and rarely even used.
There's a very obscure take that in WCW/nWo Thunder for the first PlayStation. Eric Bischoff, who was in the game, was given the Figure Four Leglock as a finisher, which is widely used by Ric Flair. Bischoff and Flair completely hated each other. As an added bonus, Flair was in the game as well, but with no special moves of his own. It couldn't have been a coincidence.
A somewhat obscure one, possibly due to the fact that the intended target was a flop and to the awesomeness of the match taking place at the time. During the WCW World Heavyweight Championship match between Sting and Big Van Vader at WCW The Great American Bash 92, July 12, 1992, commentator Jesse Ventura said that there's no money in bodybuilding. This would have been a shot at WWF's failed WBF (World Bodybuilding Federation), which closed three days after this PPV aired.
The 1987 WWF-produced album Piledriver includes the Vince McMahon-sung "Stand Back", which basically is McMahon telling off all his competitors with lines like "Stand in my way, I promise you'll lose" and "Along the way, you're gonna see a lot of men drop". The music video for the song tried to make it less obvious by having it consist of André the Giant footage, but the real intent was clear.
Virgil's, "The Million-Dollar Man" Ted DiBiase's bodyguard, name was taken from Rhodes' real name, Virgil Riley Runnels, Jr. When Michael "Virgil" Jones left WWE for WCW, Eric Bischoff responded by naming him Vincent, after Vince McMahon. Similarly, when Mike Rotunda left WWF for WCW in late 1995, Bischoff renamed him V.K. Wallstreet (McMahon's middle name is Kennedy. This was oddly prescient, since, although Rotunda had used the name Michael Wallstreet in 1990-1991 before jumping to WWF to become Irwin R. Schyster, it was four years before WWE's IPO).
Turning The One Man Gang into "Akeem the African Dream," a parody of "The American Dream" Dusty Rhodes, a fat white guy who tried to talk black.
Bruce Prichard's short-lived Reo Rogers gimmick in 1993
When Dusty Rhodes actually worked for WWF, they had him wear unflattering black and yellow polkadots. However, Rhodes has claimed that it was presented as a challenge to see if he could get it over, which he did.
When Goldust was doing his "The Artist Formerly Known as Goldust" gimmick, for some reason, the WWF decided to have him come out as Dusty-dust one night. Before the match, he cut a Dusty style promo to mock him (claiming to have beaten Ric Flair 22 times for the championship). Then, in the actual match, he came out in the unflattering polka-dots and with putty on his upper arm to look like scars. He did Dusty's trademark moves to no avail, as his opponent, Bradshawno-sold them, finally damn near taking Dustin's head off with a Clothesline From Hell.
The Right to Censor was a thinly veiled parody of the Real LifeMoral Guardians the Parents' Television Council that had targeted the WWF.
The Miz is moved to Raw, proclaiming that he is awesome and trying to score with chicks, insulting John Cena with arguments echoing the sentiments expressed by his online critics. Cena does not respond to these (or even notice The Miz) for about 8 weeks, due to either being involved in other feuds at the time or being physically incapacitated. Leading up to The Bash, Cena finally confronts The Miz and tells him they have a main event match, the resulting match is Cena no-selling everything The Miz threw at him then beating him to a fine paste. He then continued to squash The Miz whenever they had a match ending on the Raw leading up to SummerSlam where The Miz had the help of 10 other wrestlers and Cena still came back, squashed him and pinned him, banning him from Raw. In other words, WWE put so much time and effort just to say "fuck off" to the Cena haters. The Miz would come back a week later, as a slightly more serious wrestler; he would later win the United States Championship, the Raw Money in the Bank contract and the WWE Championship shortly thereafter, and successfully defend the WWE Championship in the main event of WrestleMania, and then the Intercontinental Championship.
Gillberg, who was basically a Bizarro version of WCW's biggest star Goldberg. Unlike Goldberg, Gillberg was pale, scrawny, had cheap entrance effects, a very obviously fake chant, had a shitty dotted line tattoo that mocked Goldberg's, could only win with outside help, has the catchphrase "Who's First" instead of "Who's Next," and was even slated to have a 173-match losing streak. However, this was averted when he defeated Goldust due to a distraction by Gillberg's former J.O.B. Squad ally The Blue Meanie, who was doing his "Bluedust" bit from 1996 ECW.
The WWF also had the "Billionaire Ted" skits, a horrible take that directed towards WCW's owner and perpetual McMahon boogeyman, Ted Turner.
One of the dark matches for WrestleMania XII was the Huckster vs. the Nacho Man with the finish being a double count-out after they knocked each other to the mat in a head-on collision and couldn't get up.
Mick Foley had some good quotes:
I thought about going to WCW but then I realized I wasn't old enough.
(to the Radicalz) What's it like to look out there and actually see people in the audience?
Halloween Havoc '98 ran longer than scheduled so the PPV feed went out before the end of the title match. Survivor Series 98 had a tournament for the vacant WWF Championship, with these comments during the final match.
Jim Ross: There is no time limit in this match. We will stay with it until there is a winner.
Jerry Lawler: You're going to get to see all of this pay-per-view!
JR: That's not nice King. Making reference to those less fortunate.
Lawler: It's not nice, but it's accurate.
In the 2012 Are You Serious webshow which consisted of a boat load of take that, most of them are from WCW and co-host Road Dogg would simply say "WCW ruins everything."
Post-Monday Night Wars, the WWE would take shots at certain former WWE employees who have left the company on bad terms, some examples being Randy Savage, Brock Lesnar, and Kurt Angle.
One an episode of WWE SmackDown!, Christian interrupted an Alberto Del Rio segment to challenge Del Rio's claim that he was going to be a big name in the company (this is slightly paraphrased):
Christian: I've seen a guy who said he was "the next big thing." I've seen guys who dressed up like male cheerleaders. And I've seen a guy, who honestly thought he was the boogeyman. And I've outlasted them all.
In 2005, WWE released the DVD The Self-Destruction of the Ultimate Warrior, which is the ultimate Take that DVD. To be fair, it pretty much described Warrior in real life, especially after his infamous appearance at a student debate when he said that "queering don't make the world work". Seriously. He also took shots at Heath Ledger after his death, calling him "Leather Hedger". The main reason for it was because of Triple H's hatred for UW for how UW squashed him at WrestleMania XII and how he'll never get the job back.
However, in later years, Warrior and WWE buried the hatchet, and Warrior took his place in the WWE Hall of Fame three days before his death in 2014. By that time, WWE had stopped selling The Self-Destruction, replacing it with Ultimate Warrior: The Ultimate Collection, which portrays Warrior in a much more positive light.
When WWE first started the ECW revival, and it was announced that the show would be on the Sci Fi Channel, rumors flew among wrestling fans that NBC/Universal higher-ups were going to force WWE to populate the new brand with sci-fi, fantasy, and horror-themed gimmick wrestlers — exactly the same kind of cartoony nonsense the original ECW stood against. So WWE decided to have a little fun with the idea, starting the first show by introducing a "new ECW 'extremist'" called The Zombie — who promptly got the snot beaten out of him by resident hardcore herothe Sandman, and was never heard from again. The coming weeks would see similarly take that-fueled attacks, as The Sandman mercilessly beat a Nacho Libre/Randy "Macho Man Savage pastiche and a pastor who denounced the new ECW as being too violent and sexual. Of course, despite the fact that the cartoony gimmicks were left out, the new show failed the ECW name in every other way that counted, but that's neither here nor there.
If Tiffany (real name: Taryn Terrell) is to believed, her then real life husband Drew McIntyre's angle with Kelly Kelly was one from WWE towards her, given that the angle was her idea in the first place (but with Tiffany in Kelly's place). Tiffany was released shortly before this angle came to life.
Certain WWE divas have started using the finishing moves of TNA wrestlers. Candice used Christian's "Unprettier", Michelle McCool used the "Styles Clash" etc. Might not be a take that, as there are no trademarks on moves, but when a TNA main eventer's finisher is given to a diva more than once, it becomes suspicious. However, the "Styles Clash" had previously been used in WWE by the late Crash Holly, who called it the Crash Landing.
WWE launched one against Hulk Hogan for jumping ship to TNA. In the opening video for all WWE programming, they removed the "Hulkamania is running wild" sound byte, replacing it with Ted DiBiase's Catch Phrase "Everyone's got a price." WWE also, coincidentally, had a new Hulk Hogan DVD coming out of some of his classic matches. Once Hogan signing with TNA had been announced, the commercials made sure to note that the matches on the DVD featured Hogan "in his prime."
In what is possibly the greatest take that in wrestling history, mostly because it predicted its own existence in a previous "Funny Aneurysm" Moment. Jeff Hardy feuded with CM Punk on the basis of him being a drug burnout. Punk defeated him in the end, since he was leaving anyway, taking his title, and getting him booted from the WWE. Not long after this feud ended, Jeff Hardy was arrested for drug trafficking. Punk of course, after WWE was supposedly not going to mention the incident, promptly mentioned it, as a massive take that at Jeff.
When Shawn Michaels was scheduled to face off against Hulk Hogan, they were originally scheduled to wrestle two matches, with Hogan winning at SummerSlam and Michaels winning the next pay-per-view after that. However, Hogan backed off from the rematch, citing a bad knee, thus meaning Michaels would have to take the loss. What followed was a series of take thats against Hogan courtesy of "The Heartbreak Kid".
On an episode of Raw, Michaels referenced an incident during the Monday Night Wars when the WWF finally beat WCW in the ratings caused in large part by Hogan's ego.
"Hulk Hogan, whatcha gonna do when the Heartbreak Kid Shawn Michaels won't lay down for you?!"
During a mock interview "Larry King" asked Michaels, dressed as Hogan, if he likes wrestling. Michaels responds that it's in his heart, and it's also in his knee, brother!.
The first episode of Raw after their match, Michaels turned face again, but he still couldn't resist insulting Hogan.
"You can chant his name all you like, unless he wants another payoff, he ain't coming back."
And speaking of "The Heartbreak Kid", is it a coincidence that his Arch-Enemy (both in and out of the ring) was Bret Hart?
Yes, he got that nickname way before he had any heat with Bret Hart either on camera or off.
When Larry Zbyszko sent a cease-and-desist letter to WWE concerning Chris Jericho calling himself a "Living Legend" (in which Zbyszko claimed that he legitimately won exclusive rights to the nickname when he defeated Bruno Sammartino in a match), not only did WWE refuse to comply (though they did stop selling "Living Legend" shirts), even Vince McMahon started referring to Jericho as "Living Legend".
After WWF bought WCW, they took up the contracts of various wrestlers, two of which were Shane Helms and Buff Bagwell. Helms got into a real life fight with Bagwell at WWE's training facility. Helms came out without a scratch and Bagwell needed medical attention. Bagwell was gone from the WWF shortly after putting on a notorious stinker of a match against Booker T on the July 2, 2001 episode of Raw. Sometime after Helms adopted the Hurricane gimmick, he incorporated Bagwell's Finishing Move the Buff Blockbuster (top rope somersault into a neckbreaker) into his offense, with the announcers calling it the "Overcast." Raised to the level of a Genius Bonus for those fans who recognized the move, since Bagwell never got the chance to hit the move himself on WWF television.
Thanks to a scheduling conflict at Denver's Pepsi Center between an episode of Raw and an NBA playoff game, the WWE launched several of these against the Denver Nuggets.
Raw and ECW commentators slammed their owner, Stan Kroenke, and Carmelo Anthony over the course of two days.
Taken to ludicrous extremes in the May 25, 2010 episode of Raw, which featured an elaborate 10-man tag team match that is essentially one long, drawn out take that at the Nuggets.
Because of the schedule snafu on part of the Pepsi Center management, WWE moved their shows at the last minute to the Staples Center, home of the Los Angeles Lakers, the Nuggets' opponent in that playoff series. To be fair, WWE already had the Pepsi Center reserved well in advance, all the way back in August 2008.
For their 2011-2012 feud, The Rock mocked John Cena's "You Can't See Me!" catchphrase by saying it like a little boy and then asking Cena, "What, are we playing Peek-a-boo here!?"
After doing their usual promotion stunt against rival wrestler Alberto Del Rio, manager Zeb Colter and wrestler Jack Swagger took a potshot at Glenn Beck who ripped into WWE. You can see the video here
Since Jack Swagger and Zeb Colter are a rather scathing Take That against the US Tea Party Movement, an ultra-conservative political movement, it's not impossible to assume that Colter name might be a take that against Ann Coulter, a writer and public speaker known for her very conservative and very controversial political commentary.
WWE added New Japan Pro Wrestling founder Antonio Inoki to the WWE Hall of Fame in 2010. In the video package, the voiceover called his "match" with Muhammad Ali, which just about everyone else in the western world considers a debacle (although in Japan it's seen as a victory of brains over brawn), "the first Mixed Martial Arts contest."
Dean Douglas was originally scheduled to face Ahmed Johnson at WWF in Your House 5: Season's Beatings, December 17, 1995. However, he claimed he had a back injury and brought in as his replacement his "graduate student," "The Nature Boy" Buddy Landel, who walked out in a fancy robe and to music that bore a distinct resemblance to Flair's. Ahmed squashed Landel in 42 seconds. The whole thing was an In-Joke/Genius Bonus for those Smart Marks who knew of Douglas' hatred for Ric Flair, as it was a guy with the same gimmick and music getting squashed like a bug.
Hogan to his own audience no less in TNA. When revealing the standard four-sided ring to replace TNA's unique six-sided one, the crowd roundly booed him and chanted "WE WANT SIX SIDES!" His response:
Hogan: I got one thing to say about six sides: you had it, and it only got you so far. Now we're takin' ya all the way, Jack! No more eight sides, no more six sides, no more stinkin' playpen rings!
TNA Wrestling has used many, many Take Thats against WWE, to the point where it became a de facto rule that "if you were a former WWE employee, you must take shots at said company if you want a push".
One example, although one WWE deserved; in 2002, WWE was filming a segment for the Royal Rumble in Florida, when a number of TNA wrestlers (including Ron "R-Truth" Killings) came over with cookies and balloons to greet them (let it be said that, despite working for rival companies, many wrestlers trained and worked together in independent promotions, and are very good friends.) Supposedly, WWE turned them away and refused to air the footage of the encounter. Subsequent episodes of Impact (which at this time aired on Fox Sports Net) made mention of this, and one of them featured a series of sketches with fake versions of Vince McMahon & Triple H heading through the Impact Zone to find "the footage." Finally, they find the tape and smash it with a sledgehammer, with Vince exclaiming "this isn't the footage! This is 'the best of D-Ray 3000'!"
On a New Year's Day 2007 episode of Raw, Shawn Michaels mentions that he wants to face "one of the greatest wrestlers of our generation, but he's either not here or is probably jerking the curtain someplace else". This is an indirect response to the Voodoo Kin Mafia, though "reliable" news sources are spinning it as a shot on TNA defectee Kurt Angle, especially when said sources were in their "TNA good! WWE bad!" mode, and the fact that both WWE and Angle were slinging mud at each other at the time.
There was a shot taken by Rhino, an "ECW Original" who had been fired by WWE and subsequently hired by TNA; when WWE revived the ECW brand in 2006, Rhino appeared on an episode of TNA Impact and not only denounced the "new ECW", but proceeded to put a duplicate ECW World Championship belt into a barrel and set it on fire.
One match had Brother Ray staple a "ECW fears TNA" sign on Abyss's forehead? So what message does that send to Abyss again?
One sketch involved an old man with a funny walk storming through TNA's backstage area and demanding that Lauren tell him where his son-in-law was.
Back when "The Rated R Superstar"Edge was pushing the PG13 rating to the limit and Kurt Angle wanted to have deviant sex with Booker T's wife, TNA was going PG and announcing they had something better than the competition. "SIX" appeal, in reference to their new six sided ring. The commercial also said Triple H had a big ego and a small heart, in case fans were missing the more subtle messages.
The whole thing descended to the point of self-parody when B.G. and Kip James rechristened themselves the Voodoo Kin Mafia and "declared war" on the WWE, which involved standing outside a WWE show with a megaphone making fun of the size of Vince's penis, driving to WWE's head office at 3 AM to launch an offensive, and bringing in a "big fat oily naked guy" just because WWE used one in a couple of skits.
Voodoo Kin Mafia's initials, VKM, are also the initials of one Vincent Kennedy McMahon.
During the earlier days of Fortune, Kazarian made Take Thats towards the WWE, from referring to the crowd as the "TNA Galaxy" (a shot at the WWE referring to its fans as the "WWE Universe") to shilling Fortune by saying that they weren't "a group full of rookies."
Jackie Gayda claiming how the TNA girls were tougher than the WWE's; this was before the knockout division and was questionable considering the source.
Turned around where ODB attacking Tara's WWE past was eventually used for heel heat, probably after someone realized how ridiculous it was considering all the other former WWE stars ODB had tolerated until then.
Tommy Dreamer complaining about WWE's use of ECW, even though TNA was doing the same thing.
Perhaps the ultimate proof of their frequency of take that's towards the WWE is when during a taping of Impact, then-World Heavyweight Champion Mr. Anderson had to redo a promo solely to include shots at the WWE.
TNA... Excuse me, Impact Wrestling's entire slogan is that "Wrestling Matters." Except that this is blatantly out of retaliation of WWE's name changenote From "World Wrestling Entertainment" to simply "WWE". The in-show ads only add fuel to this as Eric Bischoff states that they're "Not afraid of the word 'Wrestling.'"
At TNA Lockdown 2011, Kurt Angle used the RKO in his match against Jeff Jarrett. This is after Angle criticized Orton (and Jack Swagger) on his twitter for using his Angle Slam (and Anklelock). His reason for using the move:
"Orton, I used Your Finish as a sign of Respect. Not to get back at U. Respect! To Randy Orton, as You said- Imitation is a form of flattery. Know that I did that out of Respect. GOD Bless."
CM Punk would letter give one right back at Angle:
"my twitter account was hacked", is the new: "I'm a sloppy drunk douche".
Batista once criticised the TNA X Division for not "wrestling" in a conventional sense during an interview he gave while injured. AJ Styles' retort? "I think it's funny that someone who takes a back bump and injures himself tells me that I don't know how to wrestle."
After transforming Jay Lethal into "Black Machismo", Kevin Nash tried to do the same with Sonjay Dutt, giving him replicas of his old "Oz" and "Vinnie Vegas" costumes, only for the other X-Division wrestlers to tell him how ridiculous he looked.
On Monday, January 4, 2010 TNA had a three hour special on Spike that overlapped with Monday Night Raw on USA. During a break on Raw, inside of a commercial, a Hulk Hogan voiceover basically said, "What the hell are you doinghere? Go over to Spike!!" Take That indeed.
Eric Bischoff posted a rather scathing blog about how stupid WWE was for going PG and focusing on a younger audience. He goes on and talks about how they were losing viewers because of it (the RAW he brings up still maintained their average overall rating while going up against Monday Night Football), proceeds to bring up the demographic data, and states that "facts hurt". This blows up in his face spectacularly, as the very week he says this, TNA Impact dropped below a 1.0 rating for the first time in several weeks. Facts hurt, eh, Eric?
After Bobby Lashley won the World Heavyweight Title on Impact, TNA posted a picture of him holding the belt on their twitter account reading "The Real Champ Is Here". Just in case you didn't get that this was a directed at John Cena (as opposed to say, Samoa Joe) they then added "You Can't See Me" only with "See" crossed out and "Beat" in its place.
In 1994, ECW introduced a Jobber named Joel Hartgood, a rib on Joel Goodhart, the promoter of the then-defunct Tri-State Wrestling Alliance in Philadelphia, where ECW founder Tod Gordon and many early ECW wrestlers got their starts.
In the waning days of ECW, Cyrus, an executive from "the network", was introduced. His mission? Turn ECW into good, clean family fun, so it could stand proudly alongside the network's other programs, like Rock 'n Bowl and The Dukes of Hazzard reruns. This was a direct response to what Paul Heyman felt was TNN's complete and utter failure to live up to their promises as far as promoting the show and giving them a "hands-off" creative environment.
The ECW Revival pay-per-view One Night Stand, aside from providing awesome oldskool ECW-style wrestling, was laden with potshots at both WWE and WCW, most of which spewed from the mouth of Paul Heyman:
To Eric Bischoff: "It's not Paul Heyman with his tail between his legs at WCW One Night Stand!" To Edge: "Hide your wives, it's Edge! ...I have two words for you: MATT FREAKING HARDY! And to JBL: You wanna shoot, cowboy? The only reason you were champion on Smack Down! for over a year...is Triple Hdidn't wanna work Tuesdays!
Well before ECW got a proper national network gig on TNN, they ran on various networks often at odd hours. One was MSG (Madison Square Garden network), and the commercial breaks were typically introduced by Tammy Lynn Sytch wearing various skimpy outfits. When MSG was bought out and incorporated into the PAX network they didn't immediately cancel the ECW contract, but supposedly asked them to tone down the excessive violence and sex appeal to be in line with the new network's morals. ECW refused, and the bit where it was announced that ECW was leaving MSG/PAX due to the disagreements was hosted by Tammy... Dressed up like a pilgrim woman and/or an extra from Dr. Quinn, Medicine Woman.
Ring of Honor got one in to WWE in one of their trailers for Death before Dishonor VIII how the PPV is not rated PG. They even show a footage of guy getting strangled by a tie in one of the trailers. note Daniel Bryan was temporarily fired from WWE, supposedly for strangling someone with a tie, which supposedly reminded the sponsors of the Chris Benoit Murdercide incident.
Ring Of Honor has thrown quite a few at TNA over the years. TNA cut ties with ROH after one of its founders was caught in a sex scandal, even though Ring Of Honor had already fired him. Attempts to patch things up have never lasted. ROH also has quite a few for The National Wrestling Alliance and Combat Zone Wrestling but in those cases ROH has retained its working relations with them and just does it in good fun and or because they are having a crossover.
Back in 2006, CM Punk no-showed a CHIKARA event and got very snotty about it, CHIKARA responded with... CP Munk, the straight edge chipmunk! (he's almond-free, he's acorn-free and he's better than you). Punk did not take Munk well, at all, and made some really nasty comments about CHIKARA. This inspired CHIKARA not only to make Munk an occasionally recurring character, but to make two more, Colt CaBunny (based on Punk's tag partner Colt Cabana) and Ace Panda (based on Ace Steel, and the incident where WWE lost the rights to the F to the World Wildlife Fund, which spawned jokes about WWE "losing to the pandas"). Neither Steel nor Cabana were offended, and Cabana was actually highly amused by Cabunny. He has since made an appearance for the promotion late in their eighth season, as part of a storyline involving him rescuing Cabunny from an abusive owner. On top of all that the Munk/Cabunny/Panda stable is called "Team WWF" — as in World Wildlife Fund, mocking WWE for the circumstances that led to their name change.
In a rare more good natured version of this, friends Colt Cabana and Ace Steel ribbed each other by making appearances in WWE as jobbers, using each other's real name (Scott Colton and Chris Guy, respectively).
In Missouri comes the rated G superstar Mary Elizabeth Monroe, riffing on Edge after WWE went PG.
Happens a LOT on the independent level, usually in the form of an In-Joke. If there's an unusual name for a wrestler/finisher/event, it's probably a pot shot at somebody.
One of the recurring segments on GLOW involved owner/boss David McLane talking on the phone with a fellow wrestling promoter named Vince. Gee, I wonder who they're talking about ...