"I contend that making a film that's only part satire is hedging your bet, in a sense saying 'if you like it and think it's good, then it's a good movie. If you think it stinks, then I meant it to be funny.' It's the coward's way to make a movie."So you've made a movie, it's out in theaters, and you're feeling pretty good about it. You pick up the paper one day, hoping the good reviews will confirm your aspirations... only the critics aren't saying what you hoped they would. The audience laughed where they should have cried, cringed where they should have laughed, gagged where they should have gone "aww!", and made a Drinking Game out of the boringly predictable action sequences that you thought sounded pretty good on paper. Meanwhile the critics ruthlessly vivisected your story, exposing it for the mess of cliches, flat characters, and plot holes it is. What's a filmmaker to do? Why, you boldly declare that it was a parody all along, of course! Yeah, your insipid plot was actually a snarky send-up of the genre, your actors were performing with Dull Surprise on purpose, and your SFX department fully intended for the costumes to look that cheap. It's just too bad the audience and critics apparently missed the joke, haha! Ha? ...They're not buying it, are they? Simply put, any work which, once consumer reaction came back negative, had its failings handwaved by claims that it was supposed to be a parody. Finally, be warned that any legitimate parody that's too subtle can and will be accused of this unless you have some kind of solid evidence to back it up. This is the Opposite Trope of Denied Parody, in which a work that is seen as a parody is denied to be one by the creators. A subtrope of Deliberate Flaw Retcon, which is any case when an artist retroactively claims that a flaw in their work was deliberate. A relative of I Meant to Do That and "Just Joking" Justification. Compare Indecisive Parody and Stealth Parody. Contrast Springtime for Hitler. See also Poe's Law and Author's Saving Throw. Not to be confused with an External Retcon, which is a deconstruction of a previous work.
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- All-Star Batman & Robin, the Boy Wonder: Frank Miller has responded to the criticism by saying that it's a parody. No one is entirely sure whether it's true or not, some think it's this trope, others think he's telling the truth. It helps his case that he claimed his comics were meant as parodies when people still liked them.
- Joe Madureira has claimed that Red Monika's ridiculous proportions in Battle Chasers were a parody of sexy women in other comics. (And has always done so — even in the original run of the short-lived comic, during which there was little to no controversy regarding said character's proportions — so this is probably true.)
- Joe Simon and Jack Kirby's Fighting American (who was basically an Expy of their more popular creation, Captain America) started off as a dead serious book about Commie-smashing. When the anti-communist Witch Hunts of Joe McCarthy began to fall out of favor with Americans, Simon and Kirby quickly tried to ReTool the series into a tongue-in-cheek parody of Red Scare stories. It didn't work, and title was cancelled after just seven issues.
- When Superior Spider-Man came out, author Dan Slott defended all of Otto's evil deeds, claiming they were in some way heroic, up to and including him erasing Peter's lingering consciousness from his mind. In general fans threw complaints that Otto was a Creator's Pet and Villain Sue at the book, with Dan shrugging them off and calling him a hero. When the book began to finish the Otto-As-Peter arc, he backtracked and claimed Otto was always intended to be the bad guy.
- Mommie Dearest is perhaps the Trope Codifier. Paramount Pictures started advertising it as a parody a few weeks after its release, changing its movie posters to proclaim, "Meet the biggest MOTHER of them all!"
- Deafula was said to be a parody, and was even renamed Young Deafula in some places. The reason for the conspicuous lack of jokes? Only deaf people will get it, said the director.
- Independence Day. Roland Emmerich repeatedly claimed that it was supposed to be comical all along. It's a rare example of a film that was very successful when appreciated straight.
- It also could be a bit of a borderline example, with humor and shout outs (Brent Spiner/AKA Data as a scientist, flying saucers, Area 51, etc.), and humor, but not a complete parody. Basically, it could be an action-comedy, where the comedy is part parody.
- The Happening. M. Night Shyamalan attempted to downplay its critical curb-stomping by claiming he intended it as a parody of bad B movies. No one believed him. See also Deliberate Flaw Retcon.
- The Concorde... Airport '79 also was re-marketed as a comedy after critics pointed out all of its unintentionally hilarious moments. Still didn't help it at the box office, though. It did pave the way for Airplane!.
- Monster A-Go Go: Completing the snarky puppet trifecta, Herschel Gordon Lewis claimed it was a parody of some sort, although what exactly it's a parody of is unknown.
- Rat Pfink A Boo Boo. This occurred during the filming of the 1966 B-movie . It starts out serious, but apparently halfway through, the director (Ray Dennis Steckler, the same guy who directed The Incredibly Strange Creatures Who Stopped Living and Became Mixed-Up Zombies) got bored and decided to film the rest of it as a comedy/parody.
- The Room. The most famous example is probably the backpedaling done by Tommy Wiseau (director, writer, and star) after his So Bad, It's Good melodrama was released and critically panned. He decided to pull a Ascended Fanon when people asked him if this was supposed to be taken seriously and say it was a black comedy all along. It even says so on the DVD case. Most fans of the movie still don't believe him. It doesn't help his case that, even as he uses the "Black Comedy" label, he still describes the content of the film in melodramatic, passionate terms.
- Space Mutiny: The legendary (thanks to Mystery Science Theater 3000) sci-fi stinker's lead actress claimed that the whole thing was in fact a spoof of the genre, which might at least explain the cheesy sets and costumes, as well as the bizarre "ancient dentistry" scene. Although that doesn't explain why, of the three directors that worked on the film, one wanted his name removed, another has his buried deep in the credits, and the third isn't listed at all.
- Stephen King claimed that his So Bad, It's Good film Maximum Overdrive (which he wrote and directed) was a deliberate homage to bad movies such as Plan 9 from Outer Space after it received bad reviews. Apparently he was hoping that the audiences had forgotten the trailers in which the film was clearly marketed as a horror film, with King himself promising the audience, "I will scare the hell out of you." However, he later acknowledged on more than one occasion that the film sucked, calling it a "moron movie."
- Claudio Fragasso tried pulling this off with Troll 2 after the documentary about it, Best Worst Movie, came out.
- There's Nothing Out There. On the DVD commentary track the filmmakers lampshade their own jocular use of this trope endlessly, chuckling that everything they didn't intend and which didn't work was part of the parody whereas everything else wasn't. (It should be noted that there is no doubt as to whether the film on the whole was a parody.)
- When Uwe Boll publicly trashed Michael Bay and Eli Roth in a number of interviews, both responded rather loudly and publicly, giving Boll high-profile attention. Boll later claimed this was an engineered publicity stunt to promote Postal. If so, it was probably the only Crowning Moment of Awesome in his career. Except it didn't work, because much like the games it was based on, Postal tanked at the box office.
- Wild Things is generally seen as a Guilty Pleasure if nothing else, but the sheer volume of unintentional hilarity has lead some to hypothesize that it may have been a Stealth Parody of erotic thrillers all along. It was directed by an indie filmmaker with a history of making clever movies, and it gives a juicy (and funny) supporting role to a well-known comedian (Bill Murray), so the hypothesis isn't unreasonable.
- The Wicker Man remake by Neil La Bute was widely panned. Nicolas Cage said, "You don’t karate chop Leelee Sobieski in the throat and not know how absurd that is, but it’s just not something I would like to talk about. I would rather let them discover it on their own, but I think I learned a lot of that kind of off the wall kind of stuff watching Stanley Kubrick, because his movies were incredibly funny, but you never really knew how much was planned or accident, you know?"
- Nicolas Cage himself once said that he stopped taking the movie seriously once he saw that one scene had him punch out a woman while wearing a bear suit.
- Secretariat is a Disney film about the famous racehorse Secretariat. While it got mostly good reviews and stuck close to the original book by Bill Nack Salon.com film critic Andrew O'Hehir wrote a negative review that was noted at the time for being extremely bizarre, accusing the movie of being pro-Tea Party and for being racist because the Hispanic 'villain' of the story was "terrorist-flavored" whose horse's name, Sham, implies evil despite everything he protested being historically accurate or taken way out of context. He also made a big deal of director Randal Wallace being a Christian and used that to justify his assertions and compared the movie to the works of Leni Riefenstahl. Roger Ebert, a liberal himself, took issue with the review on his blog and called out O'Hehir. Eventually, after defending the review's assertions, O'Hehir responded on Ebert's blog claiming that he was being hyperbolic. "My hyperbole in the Secretariat review was supposed to be funny, and also to provoke a response." Many people at time perceived this as a Parody Retcon on O'Hehir's part.
- If he truly meant the article to be hyperbolic the incident could be considered an example of Poe's Law in action.
- Jeepers Creepers, but not by the filmmakers. In 2013, it got a tv broadcast......on Comedy Central, who advertised it as a comedy.
- Some now are claiming R.O.T.O.R. was a parody all along, despite the poster, video box, description, and advertising not saying a word about it.
- George Clooney made the mistake of playing it straight in Batman & Robin, unlike virtually all of his co-stars - though ironically this does fit the tradition of Batman's character being depicted as The Comically Serious. Clooney, however, has subsequently claimed that he played the character as gay.note
- Released as a horror movie, "Manos" The Hands of Fate resulted in laughter in the face of how unimaginably bad it was. The director himself suggested that perhaps it would do better redubbed as a Gag Dub.note
- Battlefield Earth: L. Ron Hubbard's publishers responded to criticism of the novel by claiming that it was meant to be satirical. Riiiight.
- Maradonia Saga: Following the release of a book trailer that could charitably be called "amateurish," Gloria Tesch's publicist responded to criticism by classifying the trailer as "obviously comic satire." Much like her books, nobody bought it.
- Valerie Solanas wrote The SCUM Manifesto, which among other things calls for "the eradication of men". Ten years later, she claimed it was satirical when she became famous for trying to kill Andy Warhol. No word on whether that assassination attempt was "satirical", however.
Live Action TV
- After clips of Jamie Kennedy's disastrous (technical glitches, uncensored profanity, has-been musical guests, etc.) local Los Angeles New Year's Eve live countdown special First Night 2013 went viral, he quickly (and unsurprisingly) invoked this trope.
- Before the main series of Derek aired, Ricky Gervais spoke repeatedly about how he had "dropped the veil of irony" and had made a sincere comedy/drama. After being tweeted with complaints about the frequent use of narmy montages accompanied by melancholy music, he responded that it was intentional and that they were there to give the verisimilitude of a cloying documentary. This was despite earlier retweeting comments earnestly praising the sequences for their emotional power.
- Beastie Boys. These guys like to pretend that their first album, "Licensed to Ill", was a parody of Rap and frat boy attitudes... despite the fact that the album seems to be a straight example of these attitudes as opposed to a send-up or even a subtle parody.
- Plus, if you have seen the video album they made it makes it even more painfully clear.
- Alanis Morissette. Isn't it ironic, don't ya think, that when she wrote a song about irony, and everyone pointed out that all her examples of irony were not technically irony, she suddenly decided that that was, in fact, the irony all along.
- Bob Dylan's 1970 album Self Portrait (mainly made up of sloppily-performed cover versions) received the first mostly (and often viciously) negative reviews of his career. In the first few years after its release he defended the album, but since then he's claimed that it was a deliberate attempt to alienate his more obsessed fans. Dylan also made the same claim about his previous album, Nashville Skyline, a country-flavored album where Dylan trades in his nasal sneer for a singing voice that borders on crooning. Ultimately, both albums were Top Ten LPs, and Nashville Skyline even kept The Who's Tommy out of the #1 spot in the UK. Nashville Skyline at least has since been Vindicated by History.
- Broken CYDE, a Crunkcore group pulls a Parody Retcon when they're flopping but switches back to Doing It for the Art whenever they're doing well commercially.
- This has been said about Canibus' disastrous third album, C: Tru Hollywood Stories, after its terrible reception.
- Peter Gabriel is fond of using this to explain his early lyrics, especially the ones from the Genesis days.
- Lou Reed of Velvet Underground. Depending on which day of the week you ask him, his album Metal Machine Music (a double album of nothing but multitracked feedback noise) is either a Take That to his record company, a parody of Serious Music (John Cale in particular), a drug-fuelled mistake, or actual Serious Music.
- REM's "Shiny Happy People" was either a legitimately happy song that the band has tried to retcon into being a parody of Chinese Propaganda, or a parody of Chinese propaganda that came off as being a legitimately happy song. Either way, the band hates it, and they are not willing to discuss it.
- This is what seems to be evolving around Sergei Prokofiev, whose cantatas lavishing praises upon Stalin have, in recent years, suddenly been determined by some critics to have really been mocking Stalin all along. Somewhat ironic, as, in earlier decades, his political works presented problems for his popularity in the West, with Prokofiev being dismissed as a Soviet propagandist.
- Averted by Selena Gomez, who said that the name of her band The Scene was a pisstake before they released a note of music.
- Ryan Pann, the guy responsible for the infamous "Christian Side Hug", has claimed that the song was meant to be a satire.
- Robin Thicke has tried to pass "Blurred Lines" off as this in the wake of its lyrics being denounced as misogynistic. He even went so far as to claim the Anchorman character Ron Burgundy as inspiration.
- Jake Knotts, South Carolina State Senator wasn't being a racist when he called Nikki Haley, a Republican candidate for his state's governor and an ethnic Punjabi that converted to Methodist Christianity from Sikhism, a "raghead" (and Obama a secret Muslim in the same breath). He was being satirical. And just quoting a Saturday Night Live skit that exists only in his head.
- Maybe he was counting on Refuge in Audacity: "See, of course no one would actually say that in public (especially about a woman who, for all intents and purposes, looks perfectly European-American), so it had to have been meant for humor. Right?"
- Marmite. During the 2010 UK general election, the makers of the product threatened legal action after the British National Party included a jar of Marmite in one of their videos. The BNP originally claimed their video had been a parody, and only later admitted that it was a mistake. (In case you were wondering why they took such offense, the British National Party is more accurately described as the British Nazi Party.)
- During the 2011 US national budget meetings, former Senate Minority Whip Jon Kyl spoke in favor of defunding Planned Parenthood by claiming that "over 90%" of the organization's money went to providing women with abortions. After it was revealed that only 3% of the organization's money went to abortions, Senator Kyl claimed that he was exaggerating and that his claim was "not intended to be a factual statement".
- Martha Coakley claims to have been joking when, in a segue from Giuliani to Curt Schilling, she commented that they were both Yankees fans, and when the reporter reacted as you might expect, didn't seem to know who Schilling was. Here's the transcript. You be the judge.
- Ray Comfort, "Banana-Man," now claims that his infamous "Banana: The Atheist's Worst Nightmare" argument was satire. For those who haven't seen it, in a video released to creationist groups, he makes an argument for intelligent design from how apparently perfect bananas are for human consumption. This ignores the fact that bananas as we know them are the product of centuries of selection and crossbreeding by growers and that wild bananas are much less human-friendly, with thicker skins, less sweet flesh, and large inedible seeds. No matter what your take on the subject, it seems more likely to have just been an unresearched argument than an attempt at satirizing... whatever the hell it was allegedly satirizing.
- In 2011, PETA created Super Tanooki Skin 2D, a game about a tanuki trying to reclaim its skinned fur from Mario, and said that the Mario games were sending the message that it was okay to wear fur. After the expected backlash and even provoking an official statement from Nintendo, PETA later claimed it was all "tongue-in-cheek".
- Georgia Congressman Hank Johnson claims he was only joking when he was voicing his concern for Guam capsizing.
- Far Cry 3 lead writer Jeffrey Yohalem responded to criticism of the game's thoroughly straight use of Mighty Whitey by announcing the plot was a satire. No one believed him.
- When the next-gen version of Call of Duty: Ghosts was revealed, one of the promoted features was "fish that moved out of the way you got near them". Gamers were quick to point out this was not a new thing, specifically pointing to Super Mario 64 (which came out 17 years earlier). They since then said it was a joke, despite not sounding like one.
- Dinosaur Comics: IT WAS SUBTLE IRONY!
- In Ozy and Millie, Millie tried to do this with one of her school assignments.
- Saturday Morning Breakfast Cereal. Parodied with the page image (original comic here).
- Sonichu displays this trope for a different reason: The author wanted to avoid using copyrighted characters, so he made his own by combining Sonic the Hedgehog with a Pikachu. However when he was told later that this was still infringing copyright, he began to claim it was a parody so it could fall under Fair Use.
- An in-universe example is found in The Order of the Stick. Zz'dtri the Drow Wizard was initially defeated after Vaarsuvius points out that he's a ripoff of Drizzt Do'urden and got dragged off by lawyers. However he returns much later in the story, stating that he got off by declaring himself a parody of Drizzt and returned to working for Nale long ago.
- In-universe example in Darths & Droids: Jim's unseen campaign was intended to be "the GREATEST DRAMATIC STORY EVER!" When the others tell him it was hilarious, he replies "I completely intended it to be hilarious."
- Internet trolls. Some claim that their antics were "just an experiment." This is so common, that the phrase "Social Experiment" has become both a meme and a trope of its own among the denizens of Fandom Wank.
- Some people who end up receiving an Internet Backdraft claim they were trolling all along. Not only is nobody fooled, this is basically trying to avoid being called an asshole by admitting that they're a different (possibly worse) kind of asshole.
- And some try to excuse Jerk Ass behavior with "satire" or in more egregious cases, call the victim out on "having No Sense of Humor" and/or "being against freedom of speech."
- "Joke's on them! I was only pretending!" or "It was merely an act!"
- Some of them claim to have been trolling on purpose in order to get everybody to lighten up and realize it's just a tv show/video game/movie/comic book, etc. Except that they get everyone to "lighten up" by being vitriolic about things that apparently "don't matter."
- LPers that receive the Retsupurae treatment tend to end up evoking this trope. With a few exceptions aside, it's mostly to save face.
- A YouTube video game reviewer under the title "G**e D**e" (censored due to his paranoia) made a bunch of poorly-made reviews that amounted to "whiny nit-picking". After he received heavy criticism he started claiming that his reviews were satirical rants not meant to be taken seriously. Nobody bought it.
- Whenever The Irate Gamer makes a mistake and people call him out on it, if he doesn't have the comments deleted or re-edit the video and pretend the mistake was never there, then he'll claim the mistake was intentional.
- He's also started claiming that his early reviews (the ones full of plagiarism) were parodies of people like The Angry Video Game Nerd and Armake21.
- Conversed in the Folding Ideas episode, "Asian Girlz": Dan thinks this is not really that good of an excuse because satire can done badly. The example he uses is the titular song "Asian Girlz". It was accused of fetishizing Asian women. So the band claimed it was a satire, but it doesn't offer any criticism of said fetishization and thus fails at satirizing it.
- Jonathan McIntosh, a writer for Feminist Frequency, is known for tweeting controversial opinions about video games, feminism and masculinity. He's also claimed that many of these tweets were "deliberately provocative" Flame Bait intended to draw the attention of trolls.
- The Cleveland Show had one In-Universe: A playground kid mocks Rallo's "stupid rap," and Rallo replies that it's a joke band, "like Spinal Tap, or Aerosmith".
- In-Universe in The Fairly OddParents when Timmy releases an action movie at a film festival, he wins an award because everyone thinks it's a comedy, and accepts it.
- The Simpsons: When it was first released, "Homer's Enemy" was considered extremely dark compared to the typical bulk of the series, which the creators later claimed was their intent all along; contrasting Springfield and its flaws to the reactions of a 'real person' and what would happen if such a person lived there. The episode has certainly been vindicated in later years as a fan favourite, possibly because such humour has become much more mainstay.