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This is you.

Naruto: Want me to have a flashback of what just happened 13 seconds ago?
Everyone: No!
Naruto: Aww...

Sort of like how executives think viewers are stupid, they also think you have the memory of a goldfish; about three seconds. Because remembering what happens over the course of a whole thirty minutes or, god forbid, an hour, is too difficult for your general media consumer, there is a handy little device called a Flashback that can be used to rewind, oh, five minutes or so to say, "Hey! This just happened, moron!"

Sort of like how executives think viewers are stupid, they also think you have the memory of a goldfish; about three seconds. Sometimes a necessity in videogame plots, due to the possibility of the player saving the game, taking a break of, say, two or three months, and then coming back, having forgotten important plot points during that time. In this case, the flashbacks will only seem insulting to the player's intelligence during a non-stop play.

Compare Nohamotyo, where executives believe that they can recycle whole plots due to this short memory.

Sort of like how executives think viewers are stupid, they also think you have the memory of a goldfish; about three seconds.

Examples

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     Anime and Manga 

     Comic Books 

     Film 

     Live Action TV 

     Newspaper Comics 

     Professional Wrestling 

     Role Playing Games 

     Theater 

     Video Games 

     Web Original 

     Western Animation