Establishing Character Moment: His awesome introduction. First, he announces his resignation from Team Snagem by bombing their hideout and stealing their only portable Snag Machine. Then, as he's making his escape on his absurdly cool bike with Snagem on his tail, he sets off another bomb that destroys their hideout, cripples the syndicate, and alerts the police to their location. All this while grinning like a maniac.
Heel-Face Turn: Originally a petty criminal before Snagem's reformation. Taking money from innocents? Sure. Using corrupted Pokemon to gain power over all Orre by pandering to an organization who will rule Orre with said Pokemon? No way.
This Looks Like a Job for Aquaman: Implied to have psychic powers that, nonetheless, only manifest over the course of the story as the ability to detect Pokemon who have been abused in a specific way. Granted, it's a very useful power over the course of the game, but this means she's not as active as Mind Bullets or Mind Reading.
Morality Chain: She's the one who calls out and prevents Wes from targeting normal Pokemon with the Snag Machine.
The Not-Love Interest: Their initial meeting certainly seems like it's working up to a Rescue Romance, as Wes saves Rui from a band of kidnappers. The two team up, and Rui follows Wes everywhere. However, after that, there's not much evidence that their relationship is anything but platonic. Of course, it's hard to establish any kind of a relationship when Wes never says anything.
We Can Rule Together: Perhaps not rule, but before the battle he asks Wes if he would consider becoming a show-battle trainer for Cipher, as he has the potential to become a top star. However, he then goes on to say that while he might have made such an offer at one point, he's not so charitable as to forgive Wes's constant interference in their plans, and immediately challenges him to battle.
The Laughably Evil member of the Admins. He's so lame that he isn't even given a legendary Shadow Pokemon of his very own. He eventually leaves Cipher to start his own group. You can guess how well that works out. In battle, he prefers to spam Ludicolo, using a combination of Rain Dance and Rain Dish to gradually recover his team's HP and attempting to win by attrition.
Affably Evil: He's not as kind most examples, but he's surprisingly cheery in a pleasant way.
Funny Afro: It's huge, and colored in red and white halves like a Poke Ball.
Heel-Face Turn: In a sense, also overlapping with Karma Houdini. After Snagging the Shadow Dragonite (the final Shadow Pokemon) from him in XD, he can be found in the Krabby Club dancing alongside Razell and Dazell, feeling content enough that he doesn't even notice when Michael talks to him.
Ineffectual Sympathetic Villain: In XD, he desires to be his own evil team leader and rule over all Pokemon. Yeeeah...how's that going for ya? Trudly and Folly lampshade this a couple of times when Miror B. is out of earshot, wondering whether that goal is actually realistic.
Left the Background Music On: He appears to be aware of and in control of his own theme, as it stops whenever he says "Stop the music!" and resumes whenever he says "Let the music play!".
It's made even more notable in his second battle in Colosseum when he says "Never mind that" right after declaring the music, and the standard Cipher Admin battle theme plays instead of his own during the fight.
Signature Mon: Ludicolo. In the first battle against him, his team (aside from the Shadow Sudowoodo) consists entirely of Ludicolo. His team in the second battle is a little more diverse, but still has two Ludicolo. In XD, he always has at least one member of Ludicolo's evolutionary line on his team for every battle.
One of the four Cipher Admins. He's The Brute of the group, and one of the most strangely dressed characters in the game. Dakim's team is composed of hard-hitters; he generally has one member of his team use Earthquake while the other member uses a Defend Command to avoid taking friendly-fire damage in the process.
The leader of the Admins and creator of the Shadow Pokemon as a whole. With brains, charm, and style he's a true Magnificent Bastard. He enjoys spamming Toxic and Confuse Ray; after his first appearance, he also uses a modified Rain Dance strategy, sending out a powerful Water-type Pokemon in conjunction with a supporting team member with the Lightningrod ability to protect them from Electric-type moves.
Defeat Means Friendship: After losing to Michael in XD, he and his henchmen help him break into the Cipher Key Lair. Also, when defeated in Orre Colosseum, he makes Michael an honorary Team Snagem member.
Enemy Mine: Between Colosseum and XD, Cipher cut all ties with Team Snagem, leaving him with a ramshakle hideout and only a few peons to his name. Since Michael is trying to take down Cipher, Gonzap is more than happy to let him take back the Snag Machine (because it was too small for him to use anyway), and help him get into the Cipher Key Lair.
Butt Monkey: Tends to get captured by Cipher's goons whenever he tries to help out.
Cruel to Be Kind: Accidentally. To spite Duking, he steals the gears to the Pyrite Windmill, shutting down the Colosseum. This stops Cipher's plan to distribute the Shadow Pokemon through the Colosseums.