A Country Music duo consisting of Brian Kelley and Tyler Hubbard, respectively from Florida and Georgia. After making some initial noise with two extended plays, the duo achieved its breakout in 2012 with "Cruise", from their album Here's to the Good Times on Big Machine Records' Republic Nashville (now BMLG) imprint. Already a top country hit by year's end, the song only became bigger and bigger upon being remixed with rapper Nelly. With the country charts being retooled to include downloads, it ended up with a 15-week run at the top. The duo's next three singles "Get Your Shine On", "Round Here", and "Stay", the last of which was originally recorded by Black Stone Cherry have all topped the country charts too. Following those four songs, their debut album was released with some bonus tracks, including its fifth single, the Luke Bryan duet "This Is How We Roll". The album became one of the codifiers for the oft-derided "bro-country" trend; i.e., country music with rap and rock influences, usually about partying.
Their second album, Anything Goes, dropped in mid-2014. Leading it off was the completely serious ballad "Dirt", which also topped the charts after that, it was back to the bro-country with the hits "Sun Daze", "Sippin' on Fire", and "Anything Goes", only to return to balladry with "Confession". Dig Your Roots pushed ballads to the forefront, with the more serious "H.O.L.Y.", "May We All" (duet with Tim McGraw), and "God, Your Mama, and Me" (duet with Backstreet Boys). Following this album's cycle, they appeared on two duets at the same time: Morgan Wallen's "Up Down" and Bebe Rexha's "Meant to Be".
The duo has written three singles for Jason Aldean.
- Here's To The Good Times (2012)
- Anything Goes (2014)
- Dig Your Roots (2016)
- Can't Say I Ain't Country (2019)
- Auto-Tune: A signature of Joey Moi's production. It's especially notable when Brian gets to Step Up to the Microphone given his weaker voice. The auto-tune is also evident on Tim McGraw's vocals on "May We All".
- Bowdlerize: On the radio edit of "Sun Daze", the line "If I'm lucky, I might get laid" becomes "...get paid."
- Broken Win/Loss Streak: Their 2017 single "Smooth" broke a 13-song streak of Top 3 hits when it died at #14 on Country Airplay.
- Cool Car: The narrator in "Cruise" has a "brand new Chevy with a lift kit."
- Country Rap: The Nelly remix of "Cruise".
- The second verse of "This Is How We Roll" is also a rap.
- Double Entendre: "Sun Daze" has "I sit you up on a kitchen sink / Stick the pink umbrella in your drink".
- The Four Chords of Pop: "Cruise" uses I V vi IV.
- Fun with Acronyms: "H.O.L.Y." is short for "High on lovin' you".
- Loudness War: Joey Moi's production is a point of contention for many listeners, as he tends to drown everything in screeching guitars, drum machines, and big walls of Auto Tuned backing vocals.
- Lyrical Cold Open: "Cruise" and "Stay" both qualify.
- Rearrange the Song: "Cruise" was rearranged for pop radio with a heavy dose of Auto-Tune and a verse from Nelly, while the pop mix of "This Is How We Roll" replaces Luke Bryan with Jason Derulo.
- Shout-Out: To the Marshall Tucker Band on "Cruise".
- Something Completely Different: "Dirt". A serious ballad with some semblance of depth, and the "other guy" sharing the lead vocal. "Confession" and "H.O.L.Y." also suggest a move to more serious ballads.
- Spelling Song: "Simple" has the title spelled out several times.
- Step Up to the Microphone: Tyler usually takes the lead vocal on singles, but Brian sings several lines on "Dirt", "Anything Goes", and "May We All". "God, Your Mama, and Me" also invokes this with its guest vocals from Backstreet Boys, as Nick Carter sings the second verse while AJ McLean and Kevin Richardson sing the bridge.
- Among album cuts, BK sings "While He's Still Around", "Island", and "Sittin' Pretty" by himself.
- Trope Makers: "Cruise" ushered in the beginning of the "bro-country" era of The New '10s.
- Xtreme Kool Letterz: Their second EP was It'z Just What We Do, the title track of which also appears on their album.