The second Spiritual Successor to Saban Entertainment (after Sensation Animation), Saban Brands was founded in 2010. Its first move was to acquire the Power Rangers franchise from Disney. It had acquired numerous other properties since then. Most of Saban Brands's assets were properties its predecessor held in The '90s, such as live-action superhero series and the Digimon anime. They would also acquire assets from the former 4Kids Entertainment, including their Saturday Morning Cartoon block on The CW, which they would relaunch as Vortexx.
On May 1, 2018, Hasbro, recently named the master toy licensee of the Power Rangers franchise, agreed to acquire it and most of Saban's other entertainment franchises, for $522 million. Saban Brands was fully shuttered on July 2, 2018. Saban Brands was active for 8 years, which when added to the 22-year tenure of Saban Entertainment, makes for a combined 30 years in the children's entertainment business.
Saban Brands' main subsidiaries included:
- Paul Frank Industries (currently owned by Futurity Brands)
- The Playforge (defunct)
- Vortexx (defunct)
- Zui.com (defunct)
Saban Films (AKA SCG Films in the Power Rangers (2017) movie) wasn't part of the Hasbro acquisition and hence is still part of the Saban Capital Group.
Shows owned by Saban Brands included:
- Cubix: Robots for Everyone
- Cirque du Soleil: Luna Petunia
- Pretty Cure
- Julius Jr.
- Lady Lovely Locks (Worldwide Distribution)
- Masked Rider
- Ninja Turtles: The Next Mutation
- Popples (2015 Netflix reboot)
- Power Rangers
- Rainbow Butterfly Unicorn Kitty
- Sendokai Champions
- Sweet Valley High (North American distribution; based on Francine Pascal's best-selling novel series of the same name; toy rights were handled by Bandai Namco Entertainment)
- VR Troopers