Hickox began uploading videos to his old YouTube account in 2007. This account contained a mix of videos, ranging from live action, to computer animation, to his first Lego stop motion videos. It was the Lego videos that got the most views, and so, in 2009, Hickox created his current YouTube account, with the hopes of becoming a YouTube Partner, a goal he met in February 2012. This account is exclusively Lego stop motion videos.
As of June 1, 2018, Hickox's current account has over 1.1 million subscribers, and those videos have over 822 million combined views. Many of the Lego videos on his current account have view counts that are in the eight-figure range. His old account, which he hasn't uploaded a video to since leaving it behind in 2009, has over 24,000 subscribersnote , and all of those videos have over 56 million combined views.
So popular are Hickox's Lego videos, that he was approached to make a promotional video for the DVD and Blu-Ray release of The LEGO Movie in the Summer of 2014, doing so in his own unique style. Here is the finished product.
In October 2014, Hickox announced a new series called Tim & Ralph, which centers around the adventures of two best friends. The series' fourth season premiered in July of 2018 after a two-year hiatus. Each season contains five episodes.
Despite his popularity, Hickox still considers making these videos his hobby. He is a student at the University of Akron, where he is studying to become a mechanical engineer.
Michael Hickox's videos provide examples of:
- All That Glitters: The ending of "Lego Treasure Hunt", in which the protagonists discover that the treasure is an American penny. They have no idea it's worthless yet.
- An Ass-Kicking Christmas: "Lego Christmas Shopping", in which the main character is trampled multiple times by fellow shoppers; one shopper chases another around after being hit by a shopping cart; and another shoppernote takes off his own arm, and starts beating another shoppernote with it, trying to take away the item he just picked up. Also, the main character is kicked in the butt by Santa Claus after requesting Legos for Christmas.
- Bittersweet Ending (A rather Played for Laughs version): After the misadventures of the Pizza Delivery Guy delivering Pizza in the eighth video, he finally got a successful delivery, but a lot of people are coming for the Dollar Bill.
- Bizarre and Improbable Golf Game: The ending of "Lego Mini Golf", which absolutely defies the laws of physics.
- Buyer of His Own Kind: In Hickox's Lego universe, Lego figures buy Legos to play with (of course, they're buying Lego blocks with stickers showing Lego City box art on them).
- Combat Pragmatist: The Secret Agent in "Lego Secret Agent", who shoots one bad guy right in the back as soon as he climbs out of an air vent, and another whom he drags into a dark hallway before gunning down.
- Crossover: One can consider the promo video for The LEGO Movie's DVD and Blu-Ray release this, since many of the film's characters show up at the house of the video's main character ("The Builder") to watch said movie.
- Fantastic Racism: The "Lego Imposters" videos show Lego knockoff minifigures being arrested by the police.
- Homage: The two "Lego Arcade" episodes on his old channel, which contain quick glimpses of classic arcade games like Frogger, Space Invaders, and Pac-Man in Lego form. There was also a separate 34-second video devoted to Donkey Kong.
- Horrible Camping Trip: "Lego Camping", where anything that can go wrong does go wrong, including one character being briefly carried off by ants. It's also one of the more dialogue-driven videos.
- Idiosyncratic Episode Naming: The majority of the Lego videos across both of his YouTube accounts begin with, well, the word "Lego".
- Man of a Thousand Voices: Rarely ever do characters in his Lego videos speak; but when they do, Hickox will provide their voice. There are rare occasions where an actress will be used to provide a female voice.
- Meat-O-Vision: The two main characters in "Lego Desert Island" suffer from this. Unfortunately for the character who manages to escape, so do the people on the mainland he comes across. And they were having a cookout!
- Metal Detector Checkpoint: The main character in "Lego Airport" keeps setting off the metal detector at the security checkpoint. This leads to a Funny X-Ray moment, where he takes himself apart to go through the scanner. He gets through no problem, and puts himself back together before continuing to make his way to his plane.
- Merchandise-Driven: Of course, the purpose of The LEGO Movie promo.
- One Size Fits All: In "Lego Shopping", the main character notices two shelves of clothing, one labeled "Men", and the other labeled "Women". Each top shelf has two shirts, and the bottom shelf has three pairs of pants. Each item of clothing is a solid color, causing the main character to ask, "Guys. Girls. What's the difference in Lego?" He then walks into the big and tall section, encountering three of the TECHNIC Figures (which are much larger than the standard minifigures; TECHNIC Figures have not been produced since 2001), quickly proving that there is a difference, at least in size.
- Sequel: Some of Hickox's videos get this treatment, like "Lego School" (two sequels) and "Lego Imposters". "Lego Pizza Delivery", which is about the misadventures of a pizza delivery guy, has seven sequels! The original channel had a series called "Mullet Maniac", which had six sequels.
- Shockingly Expensive Bill: In "Lego Movie Theater", the main character leaves the theater he's in to go to the lobby to buy a candy bar. The snack bar clerk tells him the cost is $35! The main character slowly backs away from the counter and leaves the candy behind.
- Stock Sound Effects: Used throughout his Lego videos.
- Stop Motion
- Sudden Downer Ending: The ending of "Lego Gardening", in which the gardener is crushed by a real apple falling from the massive tree that's just sprung up.
- Titled After the Song: His promotional video for the DVD and Blu-Ray release of The LEGO Movie was titled "The Builder", after the instrumental piece of Background Music used in the short, which was composed by Kevin MacLeod, whose work has been heard in many of Hickox's recent Lego films.
- Vigilante Man: In "Lego Bank Robbery", a customer at the bank that was robbed spends the video chasing after the thief, eventually causing the burglar to get his feet stuck in wet cement, allowing the vigilante to get his money back. He then walks away, and leaves the police to the rest.