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What Do You Mean Its For Kids: Anime & Manga

Values Dissonance plays a huge part in this category, as Japan has a much higher threshold than Western cultures on what's not acceptable for kids. Any shonen or shojo anime and manga falls under this category, especially some Magical Girl anime. This tends to happen because of the Japanese language's lack of true swearing, which results in some of the harsher words or interjections being translated into English as profanities; therefore, it's not uncommon to find an anime series that routinely uses the equivalent of "damn" or "shit" and was intended for children. If not that, it's usually due to violent content; graphic violence doesn't have anywhere near the social stigma in Japan as it does in the rest of the world (where it has been theorized that blood and gore in the media may desensitize children to committing violent acts in real life).

Similarly, shonen deconstructions, those with Darker and Edgier contents, and those with a pessimistic viewpoint often falls into this trope and is often mistaken as seinen. It should be noted that many manga that are technically seinen in both content and target group run in shounen magazines, as many more devoted readers frequently keep reading these magazines well into adulthood.


  • Arashi No Yoru Ni is a movie about the arguably homosexual romance between two very close male friends of wildly different species, and the opening scene features a wolf violently and bloodily getting his ear torn off by a Mama Goat. To say nothing of prey-friend Mei begging carnivore-friend Gabu to eat him near the end. However, it's still a kid's movie — and a fairly gentle-hearted one at that.
  • Attack on Titan may be one of the most relentlessly serious, dark, violent, and horrifying manga in recent memory, easily on par with some of the grimmer Seinen out there, and yet it runs on Kodansha's Bessatsu Shōnen Magazine.
  • Azumanga Daioh's sizable Periphery Demographic leads some people to believe it's a seinen series — being aimed at teenage boys, it, along with Dengeki Daioh (where the manga appeared), are actually shonen. In some countries it's lumped in with 18+ mangas because of the perverted Mr. Kimura, but perverted teachers hitting on teenage girls in Japanese children's shows is just of of those things anime fans have to accept.
    • The anime received an MA15+ rating in Australia purely because of the aforementioned teacher (according to licensee Madman Entertainment).
  • Barefoot Gen, a semi-autobiographical manga series best known for its graphic depiction of the nuclear attack on Hiroshima, was originally published in Shonen Jump and aimed at kids, complete with intermittent history lessons throughout.
  • Black Butler. It has Seinen written all over it, but is published in a Shōnen magazine. It contains violence and gore, murder, child abuse, sex (and in the anime, rape), pedophilia, homosexuality, and questionable dialogue. To top it all off, its protagonists are Villain Protagonists who kill anyone who gets in the way of their goals. On the other hand, cooking competitions, dance lessons, boys put in fluffy dresses, lots of Ho Yay undertones with a cast full of bishonen, and a huge female fanbase might cause it to be mistaken for Shōjo (Demographic).
  • Death Note. It has all the makings of a Seinen series... but ran in Shonen Jump. Acknowledged by the authors who mention in their manga about manga the idea of writing otherwise seinen stories in a shonen magazine. It even seems like they support shonen magazines having seinen-like manga.
    • The author does mention in Death Note: How to Read, however, that the story would've taken a different path if it ran in a seinen magazine, exploring the morality involved in using a Death Note and how society responds to it rather than putting the cat-and-mouse chase between Light and L at the front.
  • The gory, sexually-charged, profanity-laden anime series Deadman Wonderland was used as the flagship title for the revival of Toonami as part of [adult swim]. All signs point to this being a Seinen series. But in reality, it's a Shōnen series whose original manga version was serialized in the same anthology magazine that housed significantly tamer series such as Angelic Layer (which is actually aimed at children in the United States), Nichijou and Kaitou Tenshi Twin Angel.
  • It can be argued that this trope, combined with Values Dissonance, is why Detective Conan (a.k.a., Case Closed!) failed when it was broadcast on Cartoon Network in the United States: it was too childish for [adult swim], yet too violent for Toonami. The aged animation style was the final nail in the coffin. In fact, this anime was aired during family hours in Japan. Complete with brutal murders; complex plots involving suicide, drugs and business dealings; and of course copious amounts of sexual tension.
    • And apparently that's why it worked in the German language broadcast. Not only has the German dubbed run more than twice the episodes compared to the English, but those extra episodes run uncut in a children's block.
  • Digimon Tamers, Digimon Tamers, DIGIMON TAMERS. Especially notable since its predecessors had their share of darkness, but nowhere near its level.
    • Case in point: The first episode had two seperate Digimon killing and eating another one, and to make matters worse, Digimon who die that way are never reborn. Other highlights include some of the most horrifying and brutal battles in the series' history, one of the hero's Digimon being eaten and thus permanently killed (by a former friend, no less), someone trying to commit suicide, at least two Heroic Sacrifices, a good chunk of the Digital World and its residences being deleted, one of the Digimon getting stabbed nearly to death and thrown into a sea of deletion while his/her Tamer/s can do nothing but watch, a heart-breakingly Bittersweet Ending, and naked children with Barbie Doll Anatomy. The absolute worse offender, however, is a sweet little 10-year-old girl getting mind fucked by an Eldritch Abomination for at least a week. If the title didn't have "Digimon" attached to it, you'd think it was intended for high school students, but no, it's (theoretically) aimed at kids around that girl's age.
      • Hell - a decent part of the Broken Base for this particular entry in the franchise revolves around the Moral Guardians being right on this one, and the show being completely inappropriate for children despite being nominally aimed at the elementary-school set. In practice, showing it to that age group has proven to be a dodgy proposition, because they either won't really get it, or they will get it and end up legitimately disturbed, especially by its final act. Of course, proponents of the show like to point out this is exactly what Chiaki Konaka was trying to pull off in the first place, concerning the way most cartoons for children treat or avoid "death".
    • Also Digimon Savers. It like Tamers, less mindfuck, but less shy about detailed violence or blatant fanservice.
    • Willis's Story: you used to have two little friends. One is corrupted. Kill it and live with the other happily forever. It is basically Full Metal Daemon Muramasa for kids. Also, the evil one has Black Face on.
  • Most western fans of Dragon Ball and Dragon Ball Z still insist that it's meant for adults, even though it is very clearly a kids' series.
    • It can get pretty violent, including one scene of bloody impalement, but that's probably Values Dissonance. Apparently Frieza's...shenanigans are one of the most commonly cited reasons by Moral Guardians that DBZ is not for kids.
    • Between that, the nudity, and some blatant sexual content, it's pretty easy to argue that the series is inappropriate for children, whether or not they are the intended audience in Japan.
  • The heavy amount of violence present in later episodes of Eureka Seven forced Cartoon Network to air the English dub on its Adult Swim block with a TV-MA rating. Similar to Keroro Gunsou, however, Eureka Seven is a show targeted for kids, as evidenced by its 7 A.M. Sunday morning time slot in Japan. Even the voice actors express their confusion over the timeslot during several of the more violent scenes in the Japanese DVD commentaries.
  • Fate/Zero was shown on Japan's Kids Station channel. It features, among other things, a psyhopathic Serial Killer whose Servant is an even more psychopathic serial killer who subverts Wouldn't Hurt a Child in his Establishing Character Moment. (we don't actually see it directly, but there is a cut to the wall splattered with huge amounts of blood afterwards, and it's made all the more horrifying by the fact that he deliberately gave the kid a Hope Spot before killing him.) As well as Assassin getting rather messily impaled through the head with a thrown lance. This is just the second episode.
    • It is of note, however, that the series was aired after midnight, which is generally reserved for more adult titles.
  • Fist of the North Star is textbook Gorn with blood and guts flying around and torture and sick villains... and it's also the Trope Maker for Shōnen Fighting Series. It's also from the late Showa era; you probably couldn't get away with a lot of that in a modern shonen series. Its modern iterations only do get away because of the Grandfather Clause. Japan had a few scares with an otaku serial killer and teen murders in the intervening 22 years, prompting more scrutiny from Moral Guardians.
  • Franken Fran is serialized in a Shonen magazine, but it is full of Gorn, graphic BodyHorror, nudity and other sexual scenes
  • Fullmetal Alchemist started off as a light-hearted shonen (ignoring the Elric's backstory) with an Antagonist of the Week popping up often until several episodes in. After Nina's death the dark moments got more closer together and more frequent. By the mid-point it hit full Cerebus Syndrome and by the end it resembled more of a seinen then a shonen.
  • Something similar happened to GaoGaiGar — Media Blasters promoted it as a Super Robot anime by Super Robot fans, for Super Robot fans. In reality, it was aimed at Japanese kids, and was only a success with the Periphery Demographic. Don't let the mecha-fans find out...
  • When Ginga Nagareboshi Gin was first brought to Finland, it received a terrible dub and had some scenes cut out. It got the rating of "seven years and older" despite copious amounts of Family-Unfriendly Violence and High-Pressure Blood (cutting out all of that would have been out of the question).
  • The anime anthology Grimms Fairy Tale Classics was clearly aimed towards small children. However, it contains many scenes of intense cruelty (such as a princess being falsely accused of killing her baby in the episode "The Six Swans", characters being beaten by abusive guardians in "Brother and Sister" and "Rapunzel", and the main character being framed by his brother's cruel trick in "The Water of Life"), as well as semi-frequent use of violence and Nightmare Fuel. One episode is based on the Grimms' story "Allerleirauh", which features a princess fleeing from her father who wants to marry her. The darkest episode was perhaps "Bluebeard", which features the title character killing his wives and nearly kills the most recent one until her brothers save her. Much of the dark imagery was toned down for the English dub, but the show was still quite dark considering its target audience. The catch? This show was aired on Nick Jr., which is known today for very sugary shows such as Dora the Explorer.
  • Related to the above, Gundam AGE is targeted to a younger audience than SEED and 00. Yet, despite its children's cartoon art-style, AGE has a really dark story and it doesn't hold any punches when it comes to killing off characters and showing their death scenes. And that's before you get into having a main protagonist become a genocidal, if well-intentioned, maniac, the whole back-story for Vagan (also known as the Unknown Enemy), or even Desil Galette.
  • Hot Gimmick, a manga with lots of sexual blackmail raunchier then most MTV shows and getting a 16+ rating for the American publication (with a few additional disclaimers about underage drinking and other such material), points towards being a josei, but somehow ran in Betsucomi, a shoujo magazine originally targeted to elementary and middle school girls (though there has been a bit of an aging up of the magazine in recent years).
  • Hunter × Hunter, a series where almost Anyone Can Die and contains among other things a heart being torn out, beheadings, fights to the death and a floor being covered in fresh blood, and the series in general being rather graphic at times, the series is serialized on Weekly Shonen Jump.
  • InuYasha was aimed at boys (no, really) in upper elementary or junior/high school, Shonen Sunday's target demographic. In the United States, it had to air very late at night on Cartoon Network and be aimed at a college age audience. The fact that a bare-breasted centipede demoness appear in the very first episode is something to say after all.
  • Itsudatte My Santa's original printing was recalled for having the wrong rating on the package, TV-PG instead of TV-MA. Despite that, nobody complained even before its recall, plus that it was serialized on a Shonen magazine.
  • The American publication of Kare First Love (via VIZ) is rated T (13+) despite Aoi's consistent pressure on his girlfriend to have sex with him. Curiously, the series' rating never increases, even after it displays a rather explicit sex scene and a pregnancy scare resulting from an affair between an adult man and high school teen. Other manga published by VIZ has been marketed to older teens/adults simply for containing frontal nudity — such as Ranma ˝.
  • American parents would be, to say the least, not pleased if they ever saw Keroro Gunsou presented as a kids program, although it's hugely successful amongst kids in Japan. It's even had its own Happy Meal toys.
    • The anime is a lot more kid-friendly than the manga, though both have the same target demo (probably 4th to 8th graders). Of course, very few kids are going to get the ubiquitous Mobile Suit Gundam references, especially not things like Keroro dressing up like Char Aznable's voice-actor.
  • Kinnikuman originally started out as a parody of Ultraman complete with action and comedy being somewhat expected of a Shonen manga. Then, the series shifted from being just a parody of superheroes to a series about Professional Wrestling. Despite the comedy remaining in the series, there was notably a lot more violence in the show. For one, the wrestling matches couldn't really be called matches anymore, as whenever someone won, it usually meant that they won via killing the other person, complete with Family-Unfriendly Death for the defeated (One person actually got eaten alive by their opponent). Keep in mind that it was still considered a Shonen manga after the shift. The anime tried to tone down the violence, but a lot of it was still kept in.
  • The same can be said for the anime of its sequel Kinnikuman Nisei (known in the US as Ultimate Muscle). Despite being aimed at kids, it still follows in the footsteps of its predecessor with violence and loads of innuendo in both the original and the dub. The manga averts this trope, as it's marketed for adults.
  • Life may be a Shoujo manga however it's considerably more mature in nature than most shoujo. From the graphic nudity, sexual scenes, and gore.. It's no wonder Tokyo Pop changed it from being for "Older Teens" to "Mature". One scene in volume 6 involved showing two characters somewhat graphically having sex. It can easily be mistaken for a Josei manga.
  • Lost+Brain is mistaken for Seinen as much as, if not more than, Death Note. It ran in Shonen Sunday.
  • Maicchingu Machiko Sensei is an anime about a quirky teacher who helps her students through everyday problems such as bullies and school work. Sometimes, she takes them on wacky adventures as well. It was a show aimed at middle school children. Oh, and every episode featured the main character naked due to her students' pranks. And yes, Barbie Doll Anatomy was completely averted.
  • Like Kare First Love, Mars deals with very dark subject matters like Suicide, Sexual Abuse and also has an Explicit sex scene yet TokyoPop keeps the rating at Teen 13+.
  • Anime News Network's reviewers have condemned Mermaid Melody Pichi Pichi Pitch for sexually suggestive dialogue and scenes (read: light enough that kids wouldn't get it) as well as its aversion of Bloodless Carnage, even though it was originally published in Nakayoshi. The anime sanitized a lot of these scenes anyway, but it's confusing that people who ought to know better would judge this way. (The same review also exemplified this trope's opposite, in that it stated that no-one that the reviewer deemed old enough to read the series would dare touch a cute Magical Girl manga.)
  • Nana. With its fairly adult storyline and content, it runs in a Shōjo (Demographic) magazine. Josei would have been more like it.
  • Despite being run in a shonen magazine that also runs Fairy Tail and its remake anime Negima!? being run during afternoons for children on TV Tokyo, Negima! Magister Negi Magi has a lot of sexual innuendo, nudity, and fetish material, such as Asuna being stripped naked and tickled on one page where we can see everything - barely managing to not become hentai with Barbie Doll Anatomy.
  • In regards to the new four part movie remake being made based on it, Hideaki Anno mentioned, briefly, that Neon Genesis Evangelion was intended for youths and even kids and how the message of the series was important for their ears more so than anyone else. You know, that show where a naked teenage girl grows to the size of a planet and then falls apart, another character has her mind horrifically invaded and essentially violated, and ended up squarely defining pessimism in the Super Robot genre. In the States, it was once the victim of the opposite trope, nowadays Evangelion is pretty much put on par with AKIRA, Legend of the Overfiend and violent anime/hentai in general. Japanese parents (and sponsors) were just as surprised at an afterschool anime growing so violent and nightmarish so quickly, culminating in the movie being a strictly R-rating level affairs.

    It may have been intended to be a kids program, at least the initial idea. The creator, however, suffered from depression problems, and he had something of a meltdown midway through the series. While the show had been dark before, there had at least been lighthearted moments, and characters seemed to be developing in a positive route; Things started to go downhill after that point, (much like a rolling stone hurling off a cliff into a pit of acid, lava, piranhas, and toenail clippings.) This article shows that kids in Japan do still watch Evangelion, regardless.
  • Eiichiro Oda repeatedly claims that his series One Piece is aimed at children. It is read by people of all ages in Japan and mostly young adults in the west. Oda does a pretty good job at keeping it family-friendly, however, counting aside the violence and Fanservice that's become standard in anime.
  • Pandora Hearts is a shonen manga series similar to Black Butler. Like Black Butler and Death Note it probably would be more suited for a Seinen magazine, due to its violence, characters with violent and complex pasts (quite a few involving Eye Scream)and generally being quite a mature manga series.
  • Pokémon Special is in fact classified as a kodomonote  manga. However, its strong sense of continuity and characterization, as well as frequent use of violence and even occasional deaths, has people convinced it's meant for an older crowd.
  • Toei held two all night Pretty Cure events at a movie theater for grown ups only due to a Japanese law that doesn't allow children to see movies after 8:00PM. They showed some Pretty Cure movies during this marathon.
    • The show itself is primarily known for its abundance of martial arts fighting, not normally seen in magical girl anime aimed at a young audience.
    • This outlook even extends to the series' soundtracks, several of which incoorperate Heavy Metal! Here are a few major offenders.
  • The magical-girl anime series Princess Tutu is aimed at children in Japan (just look at the title), but it's rated PG-13 for scenes with blood and violence, as well as surprisingly common Barbie Doll Nudity.
  • Read or Die Rehabilitation is more risque than its Seinen counterparts Read or Die and Read or Dream, yet is serialized on a Shōnen magazine.
  • Sailor Moon. No, it was not only for teens in Japan; watch the commercials. The first season finale deserves special mention where four of the Sailors are brutally killed (they get better). Reportedly so many children were upset about the deaths that they made themselves sick. For The Nineties DiC US dub, the deaths were censored by implying that they were merely being held prisoner and the two part finale was edited into one episode.
  • Saint Seiya was aimed to children in Japan, as well in Europe and South America, having a lot of controversy due the huge amounts of violence, frightening scenes and religious/mythological references.
  • Science Ninja Team Gatchaman has a gender-bending villain, plenty of violence and death, and (in the first series) TWO attempts to destroy the planet. Its target audience was 6-year-olds.
  • Speaking of which, ask any Tengen Toppa Gurren Lagann fan in the United States and they will swear it's a show aimed for older teens and adults, which it is — in America. In Japan, the series aired at 8:30 A.M. on Sundays (the Japanese equivalent to Saturday mornings), directly competing against Toei's Pretty Cure franchise. Doesn't stop Simon and Kamina from being made of pure badass though.
  • One might think that a plot involving three guys who's goal is to hunt down every female elf maiden they can find in a fantasy world in order to strip them all naked - the plot of Those Who Hunt Elves, in a nutshell - would be some porno with gratuitous sex and nudity. Actually, it's a comedy satire with barely enough mature content to rate a PG in the United States. (And it did get that rating, actually. Maybe not made for kids, but still can make them laugh their butts off.)
  • In France, Yume No Crayon Oukoku is aired on the preschool channel Tiji. It may look like a colorful series for children, but contains a few things that would scare the target audience. It was also aimed at young girls in Japan.
  • Zatch Bell! actually does feature Victoream-Sama saying "very shit". Also, the Japanese version has this. It's not considered offensive in Japan.
  • Zekkyou Gakkyuu is a shoujo horror anthology aimed at elementary and middle-school girls. Stories in said anthology feature murder, stalking, mentions of rape, torture, grade-school girls planning to kill classmates over petty trifles... Oh, and Anyone Can Die and most of the stories contain Downer Endings, and aren't shy about showing the victim's blood pooling on the floor. That's not even getting into the narrator's backstory: being bullied so badly she committed murder-suicide by blowing up both herself and the bullies, and now wanders the town as a disembodied, ghostly torso.
  • The majority of anime produced in Japan, is meant for people aged 6-17 (Animation Age Ghetto is just as strong there as in America, so you'd hide your anime posters just as well). The reason many Americans believe the medium is primarily targeted to adults is because cartoons in their country often have little violence, blood, sex, or swears. In Japan, the censors and ratings are arranged a tad bit differently then in most western countries.
    • In general, the term anime means nothing more then "cartoon" or "animation" in Japan.
  • Blockbuster once had a point where they rated every anime "Youth Restricted Viewing", even relatively kid-friendly titles like Tenchi Universe, Project A-Ko, KO Beast, heck, even Grave of the Fireflies was getting slapped with this rating; basically, every anime that wasn't Pokémon; however, Blockbuster's system for the "Youth Restricted Viewing" rating was all messed up; on your account, you either had to allow it all or none of it. So, you either can have none of the anime section, or you can have all of it, including the hentai, with the same rating, showing no difference between the two; you could end up with a "Youth Restricted Viewing" title that has a "damn" or two and maybe a drop of blood, or you could end up with an also "Youth Restricted Viewing" hentai that has everything but the kitchen sink in it, with no warning. Rather difficult system if you've got a young kid into anime, so it's no wonder they went out of business.
    • Blockbuster had this problem in general. It was especially galling that drama and horror were filled with soft-core porn that a child could rent with no restrictions, but project A-Ko was restricted. Complaints fell on deaf ears and employees could do nothing because corporate was insane.
  • CLAMP is good at this. Case in point being Tsubasa Reservoir Chronicle which starts off as a fluffy Gotta Catch 'Em All romantic comedy drama. Later you can just substitute "fluffy" and "comedy" with "violent" and "depressing" and you're all set.
  • Many works of Go Nagai could be considered way too frightening and violent to be for children, but are aimed to children in Japan (Like for example: Dororon Enma-kun and Mazinger Z.)
  • Some of Osamu Tezuka's anime and manga aimed at children/young teens tend to fall under this. The first episode of Kimba the White Lion for example can pretty much be summed up as one massive Break the Cutie for the eponymous character, and the ending for the manga and movie is one of the most infamous endings in the industry.
  • Yoshiyuki Tomino's early career is littered with examples of shows that were marketed to kids but were not so kid-friendly in their content. His Zambot 3, which earned him the nickname "Kill 'em All Tomino", looks like a typical Saturday Morning cartoon, with a bunch a school age kids saving the day with a colourful Combining Mecha, but quickly turns into something much darker; the property damage and civilian casualties are depicted much more realistically than in the typical Super Robot show, the public turns against the kids and tries to murder them several times when it becomes apparent that they're the whole reason Earth is getting attacked in the first place, and most of the main characters die a bloody death in the finale. The original Mobile Suit Gundam had a similar effect at the time it first appeared, as the term Real Robot hadn't been invented yet and Humongous Mecha were still widely considered the stuff of children's programming, Mr. Tomino's earlier work not withstanding. And let's not even mention Triton Of The Sea or Space Runaway Ideon...
    What Do You Mean, It's for Kids?Film

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