A Taco Cabana radio ad claims that "Taco Cabana has the best Tex-Mex. Everybody says it's better than... pizza," explaining that they couldn't mention sex on the radio and, besides, there's too much sex in advertising.
Anime And Manga
Played by the merging in Aquarion, where the pilots trying to describe the feeling of merging the ships as "the best feeling ever", and even seem to act as if the action itself is a form of sex.
In Black Lagoon, Revy remarks that Balalaika is one of those people who prefers war to sex.
In Star Driver, Madoka Kei explicitly compares Cybody combat to sex, saying that it is far more stimulating and intimate than intercourse could ever be. This, however, is just her opinion: the rest of the Glittering Crux considers her something of a psychopath for this attitude.
In a series filled with a lot of perverts, High School Dx D has Vali Lucifer who gets turned on more with fighting stronger opponents than making love and is not interested in the latter, much to Kuroko's headache.
In one of his stand-up routines, Dane Cook insists that having a pet monkey would be better than sex—or, even better, being part of a heist with the monkey driving the van.
In one Birds of Prey issue, the supervillainess Knockout calls fighting "better than sex and almost as brutal" before a fight with Big Barda.
In Empire, users of a highly addictive Super Serum called "Eucharist" describe the drug high as better than sex.
Before she'd met Harry Potter she hadn't had anyone she'd wanted to crush. If someone wasn't doing as well as her in class, it was her job to help them, not rub it in. That was what it meant to be Good. And now... ...now she was winning, Harry Potter was flinching every time she got another House point, and it was so much fun, her parents had warned her against drugs and she suspected this was more fun than that.
In The Stalking Zuko Series after eating the expensive and rare dragonberries, Suki declares them better than sex which causes her boyfriend Sokka to greatly worry.
In one Buffy the Vampire Slayer story, after Buffy accidentally makes Xander her slave (having staked Dracula while Xander was under his control), she initially declares Xander's massages to be better than sex. Later she decided the difference was academic, claiming she needed new underwear either way.
Several of the heroin junkies in Trainspotting praise their drug of choice as being better than sex. Significantly, such comparisons are what lead Tommy to take up the habit after his girlfriend dumps him, with devastating consequences and mockingly called back by a drug-decayed Tommy in Renton's nightmare.
In the Wing Commander movie, after Rosie performs a dangerous but impressive maneuver in her starfighter while landing, she claims that pulling it off felt better than sex. When Angel quite literally calls, "bullshit," Rosie amends, "Better than sex with myself."
In Wall Street, Gordon Gekko relates that when he made an $800,000 profit on his first business real-estate purchase, he thought making all that money was "better than sex," but years later, he only sees it as a day's pay.
On Coupling, Jeff once says this about writing the word "naked" hundreds of times on a sheet of paper and rubbing his face in it, something he apparently used to do as a kid.
In Dean Learner's interview with ex-Formula Five motor racer Steve Pising on Man To Man With Dean Learner, Steve refers to the speed of a Formula Five car as being better than sex... or, at least, better than any sex that he's ever had.
In the first episode of Sliders, Wade claimed that sliding is better than sex.
In Alien Nation Sikes describes his car as better than sex, then sees the look on his alien neighbor's face and hurriedly explains the existence of this stock phrase as a metaphor and not to be taken literally. Parodied moments later as the car breaks down.
In Red Dwarf, when Rimmer copies himself and moves in with his new double, he describes his new life of discipline as "better than sex". Of course, he's soon proven wrong when it turns out even his double doesn't like him. (Of course, Rimmer's sex life consisted of twelve minutes [including eating the pizza] with the ship's concussed female boxing champion, who kept calling him Norman, so he's not exactly in a position to judge.)
M*A*S*H, in the episode "Adam's Ribs", Hawkeye tries to get a case of barbecued pork ribs from a Chicago restaurant shipped to Korea. When Radar asks if these ribs are as good as Hawkeye says they are, Hawkeye answers, "Better than sex." Radar then grouses, "I wouldn't know how good that is, sir."
In a Season One episode of Gilmore Girls, Miss Patty tells Rory that the peaches in Doose's Market are "better than sex."
On Gossip Girl, Blair describes a take-down as better than sex. And then immediately has sex with Chuck for comparison purposes...
Star Trek: Deep Space Nine: In "Favor the Bold," the Female Changeling tells Odo that sex pales in comparison to linking (the act of two or more Changelings melding together). Given that she and Odo have experimented with both together, she means this literally.
Possibly justified in that for Changelings, the merger is complete and literal, whereas we "solids" think of our mating practices as only a partial and figurative merging of bodies. One can see how the shape-shifters might view this as little more than IKEA Erotica: "So they stick this part into that part? Big deal; we can have as many or as few of those parts as we want!"
Also, Odo later did some kind of physical act of love with Kira that involved turning himself into a bright glowing cloud of golden mist and enveloping her; probably not quite the same thing as sex, but from the ecstatic look on her face during this sequence, she wasn't complaining.
Duck Dynasty: According to Phil Robertson, if he had a choice between sex and boudin, he'd take the boudin.
On Taxi the gang accompany Alex on a skydiving lesson. The attractive female instructor says that jumping is better than sex, and Bobby hits on her by correcting "Better than most sex."
At the conclusion of the "Racing Gravity" segment of the Mythbusters "Demolition Derby" special - during which the Build Team dropped a car from 4,000 feet to find out if a remote-controlled car on the ground could beat it to the mark - Kari Byron claimed she was less excited after her first kiss.
On Seinfeld, Jerry thinks having an honest car mechanic who doesn't constantly try to rip you off is much more important than sex.
Veep: When Selina's team manages to confirm a story that a political rival had an affair in the past, Amy cheerfully states that it feels better than having sex herself.
Narrowly averted in the Babylon 5 episode "GROPOS". After a Bar Brawl in the station casino is brought to an abrupt halt, Pvt. Elizabeth "Dodger" Durman, Earth Alliance Marine Corps, tells Garibaldi, whom she has the hots for, that a fight's "the best thing next to sex."
Estonian rock band Smilers wrote and recorded a song with the title translated as "Football [Soccer] Is Better Than Sex", released on an album with the same name.
Lou Reed's "Kicks" uses this trope to extol the virtues of cutting people up with a switchblade.
"Imagine drinking the finest champagne and the sensation of the most sensual lovemaking you've ever experienced. Overlay that with the rush the opium fiend feels as he takes that first breath on the pipe, and you begin to have some sense, some tiny, infinitesimal sense of what it feels like to drink the blood of...a living human being."
In Legally Blonde: The Musical, Elle sings a musical number titled "So Much Better". In one verse, she tells Warner that getting the coveted legal internship feels better than the best sex they ever had.
Jack from Vampire: The Masquerade – Bloodlines describes drinking blood as better than having sex and taking drugs, although in that world vampires can't do the first (unless they are really weak vampires) and require roundabout methods for the second (they have to drink the blood of someone on the drug, which requires feeding).
Kingdom of Loathing parodies the above-mentioned Better than Sex cake with the less ambitious, but more honest, "Better than Cuddling Cake".
Katawa Shoujo: While discussing the "Runner's High" with Hisao after a workout, Emi calls it "better than sex", leaving Hisao quite flustered. Considering she turns out to be a Lovable Sex Maniac herself, she was almost certainly saying it just to make him squirm.
The Spill.com team, who post animated movie reviews, has movie ratings system that ranges from "Some Ole Bulls**t!" (the lowest) right up to "Better Than Sex" (the best).
SF Debris: apparently, this is how Trip Tucker of Star Trek: Enterprise views the Hamsterdance, to the point where he views it as the only way to improve the experience of making out with Jolene Blalock in a shower scene.
On Family Guy, when Stewie grows a strong fondness for Flappy Jack's pancakes in the episode "Love Thy Trophy", he at one point insists that the pancakes are better than sex, insinuating a growing addiction to the pancakes that ends with him going through withdrawal by the end of the episode in a send-up of a scene from Trainspotting.
And while taunting a dieting Chris with the meatloaf:
Stewie: It's too bad you can't have any. It's practically orgasmic. [takes a bite] OH YES! YES! OH! OH! YES! YES!