Characters / BIA

Fundom

In General

• Athens and Sparta: Laix and El Fundom, the two rival networks, are polar opposite in terms of their atmosphere. People in Laix are focused on gaining popularity and don't shy away from doing immoral things to achieve it. People in El Fundom are all good friends, help one another deal with their problems, and promote being true to yourself.
• Be Yourself: El Fundom's main message. It is especially evident at the end of season 1 when they launch the platform BeU.
• Hero with Bad Publicity: Because of Marcos's Wounded Gazelle Gambit he put against them, the Fundom is met with hatred by their followers accusing them of being fake and supposedly undermining their BeU inclusion message, eventually causing the person supposed to sponsor the Dancing Games to back out of the project. But their name is cleared once Carmín exposes Marcos as the mastermind behind the hacking, getting most of their followers back.
• Hypocrite: The Double Standard Type. Carmin is wrongfully accused of hacking the Fundom, and she calls them this by pointing out they are no better than Laix, displaying the same fake, toxic and non-inclusive behavior.

Bia Urquiza

Bia Urquiza

Played by: Isabela Souza

Bia is sixteen years old and lives with her mother, Alice, and father, Mariano. creative, proactive, resourceful, direct and determined. Bia seizes any opportunity to express herself through her drawings and shares her creations on social media. Together with her parents, Mariano and Alice, she has spent her life between Argentina and Brazil. Bia had a strong connection with her Sister, Helena, who is no longer in her life, and who passed on her passion for singing and music. Due to the absence of her Sister, Bia Has Not Sung Again and kept her love for music in order to keep intact the special bond that she shared with Helena.

• The Ace: Bia is naturally a good singer with a beautiful voice, which she inherited from Helena, but ever since she was gone, Bia never wanted to share this to anyone as to treasure the bond the two had.
• Betty and Veronica: Good-hearted Bia is the Betty to the capricious Mara's Veronica when it comes to Manuel (Archie).
• Big Sister Worship: Bia admires Helena's musical talent greatly, calling it magic and saying she could never do her justice after being asked by Victor to help finish a song he and Helena started writing before the accident.
• Big Little Sister: Bia is one head taller than Helena and younger by 11 years.
• But Not Too Foreign: Bia is Brazilian on her mother's side and Argentinian on her father's side.
• Character Blog: ArtBia
• Dating What Daddy Hates: It becomes more crystal clear in season 2 that Bia's father has gained some disdain for Manuel, whom Bia is dating, since the war between the families has escalated at worst, especially after the whole MoonDust scandal and Manuel being falsely accused of blaming Helena for the accident. This is what forces them to have a Secret Relationship.
• Dramatically Missing the Point: When Ana/Helena and Bia finally come face to face in the season 1 finale,the season ends on a cliffhanger. The season 2 premiere reveals that Bia does recognise Ana, but only as Manuel's piano tutor, not as her long-lost sister Helena. This leaves Ana/Helena heartbroken, having to deal with her sister not recognising her anymore.
• Dude Magnet: Bia attracted Manuel, Alex and Luan. However, in Luan's case, he instead set his eyes on Pixie after Celeste and Chiara told him Bia already had a boyfriend. Luckily for Bia, she doesn't get involved in any Love Triangle drama, especially because she also rejects Alex due to his arrogant attitude.
• Freudian Excuse: She hasn’t been singing in public ever since her sister Helena died, because music was a special connection between them.
• Hypocrite: Bia doesn't let Manuel explain himself about the out-of-context video posted by La Cobra in which he was tricked by Alex into saying that the accident was Helena's fault, instead outright judging him because of it. It's just after she finishes and does let Manuel explain his side of the story that Manuel chews her out for this and angrily leaves. She instantly regrets it and apologizes to Manuel.
• "I Am" Song: Así Yo Soy
• Only Known by Their Nickname: Bia's full first name is Beatriz, but nobody calls her that.
• What the Hell, Hero?: Bia gets angry at Víctor for lying about the accident, especially for making her sister the scapegoat for it so that his family wouldn't get in trouble with the law because Lucas, the true culprit, was a minor.
• Will Not Tell a Lie: Bia has always been completely honest until she is forced by her parents' prohibition to start seeing Manuel in secret. Also, when she suspects Víctor might have something to do with the accident, she keeps this information from Manuel until she's got solid evidence about it.

Manuel Quemola

Manuel Quemola

Played by: Julio Pena

Manuel is between eighteen and nineteen years old. He is Alex and Victor's cousin. He is introspective and only speaks when he has something important to say. sensitivity, creativity and goodness are the traits that best define him. He enjoys helping Alex in the creation of his videos, but not is interested in achieving fame on the internet. His true passion is Music but he also likes to help Alex Behind the camera. He has no regulated musical education and learned to play the piano by watching Tutorials.

• Betty and Veronica: Downplayed. Manuel serves as the Betty to his cousin Alex's Veronica over Bia, although she openly rejects Alex whenever he asks her out.
• Beware the Nice Ones: Manuel is usually the nicest person you could ever meet, but DON'T speak ill of Bia or the Urquizas in general in front of him.
• BSoD Song: Gritarle al Mundo
• Character Blog: Manucomposer
• Conflicting Loyalty: Manuel is in love with Bia and sides with her family instead of his own in the family feud. However, he is forced to remain silent because his aunt isn't very fond of the idea of him living in her home in the first place. He ultimately snaps and chooses Bia over his own blood relatives.
• Contrived Coincidence: He takes piano lessons from Ana, who is actually Bia's sister Helena, and also the girl who is hated by his aunt and cousin who blame her for the accident.
• Dating What Daddy Hates: More accurately a case of dating what aunt/stepmommy hates. After Alex tells Paula about Manuel's crush on Bia, she outright forbids him from seeing her, to the point of threatening to kick him out of the house if he breaks this rule.
• Friends Are Chosen, Family Aren't: Manuel has many good friends, but is at odds with his family because they hate the Urquizas and he doesn't.
• Has a Type: Manuel's two love interests have brunette hair: Bia and Mara.
• Horrible Judge of Character: He's known Víctor for a long time and, given that he is the only Gutiérrez who never lied to him, Manuel doesn't think that Víctor would be capable of going along with Antonio's lie about the accident, which Helena was framed of. He continually dismisses Bia's suspicions whenever she tries to tell him. Víctor finally having the courage to confirm this himself is what wisens Manuel up.
  • Manuel also thinks of Antonio the same way, but a voice message he accidentally sends, that was meant for Alex, whom he was colluding with, about his father casts some suspicions. He later finds out Antonio is his father and cuts all ties with him.
  • When it comes to Mara in season 1, Manuel doesn't suspect her of having set him up to make it look like they were a couple and secretly having the exchange recorded and sent to the Cobra's gossip channel, choosing instead to believe Alex was the culprit. Also, before that, it never ocurs to him that Mara, whom he only sees as a friend, has an unrequited crush on him that she would publicly kiss him to separate him from Bia.
• Nice Guy: Manuel is the first character seen treating Mara well in the beginning when she's Carmín's yes girl, repeatedly tries to warn Alex against joining Laix, and is generally nice to everyone unless you really tick him off. Even then, though, he will try his best not to resort to any kind of violence.
• No Listening Skills: In season 2, whenever Bia is trying to tell him that she suspects Víctor is hiding something about the accident, he refuses to hear about it just because he is the only Gutiérrez he trusts (or so he thinks). It just gets worse between them after Víctor himself is the one who has to confirm Bia's statement.
• Nom de Mom: Quemola is Manuel's mum Lucia's maiden name. He sometimes goes by his fahter's last name, Gutierrez, though - even going as far as to forget the option of permanently adopting Quemola as his last name when he decides to Shed the Family Name after Bia's father accuses him of being just like the rest of the Gutierrez family.
• Sins of Our Fathers: While he lives with the Gutierrez family, he is often at the receiving end of Paula's bitterness caused by Antonio cheating on her. Manuel is the result of said affair
• Tall, Dark, and Handsome: In typical Disney Channel LA soap opera love interest fashion, Manuel is tall and handsome and has dark hair and eyes like his spiritual predecessors León and Matteo.
• Thicker Than Water: Usually averted with Manuel, who mostly takes the Urquizas' side in the family feud, but when a fight starts at the Moondust album release party, he insists that his father (his uncle, as far as he knows) was only trying to stop it and did not attack anyone. He is right and there's a video to prove it, but Mariano Urquiza takes this as solid proof of whose side Manuel really is on.
• Will Not Tell a Lie: Just like Bia, he's always honest, but is forced to lie when Paula threatens to kick him out of the house unless he stops seeing Bia.
• We Used to Be Friends: After Alex joins Laix, he ends his friendship with Manuel because the latter insists on defending Bia and keeps warning his cousin that Laix is trying to corrupt him.

Chiara Callegri

Chiara Callegri

Played by: Giulia Guerrini

Chiara is sixteen years old. Bia, Celeste and Chiara Are Best Friends. She doesn’t think about the future, she doesn’t make plans, she only does what arouses her interest and thinks that we must enjoy the present. Her motto is Enjoy Things Here and Now. She is impetuous a bit crazy, simple and sensitive. She has no sense of danger or fear of ridicule. She is a purely instinctive free spirit. Her personality is complementary to Celeste's and that makes them work very well together, although their differences sometimes create tension between them. Together they dream of forming a musical group.

• Alliterative Name
• Character Blog: Musicchiarac
• Cynic–Idealist Duo: Chiara is the idealist to Celeste's cynic.
• Deadpan Snarker: She has her moments.
• Hair of Gold, Heart of Gold: She has blond hair and is a sweet, romantic girl.
• Shipper on Deck: Especially for Binuel

Celeste Quinterro

Celeste Quinterro

Played by: Agustina Palma

Celeste is sixteen years old. She is one of Bia's Best Friends and they have known each other since they were little girls. She loves science and is an Intellectual. She is also very responsible analytical and focused. Celeste is always thinking about the future, reflecting and making plans. It is difficult for her to enjoy the present, relax and have fun. She has to rationalize everything and create scientific hypotheses even when it comes to questions. She is the perfectionist and very demanding and she panics to open her heart and show herself vulnerable. That's why she gives herself a terrible measure to Fall in love.

• Ambiguously Gay: After she kissed Jhon at the end of Season 1. Celeste never expressed any interest in boys in Season 2 and her admiration for Trish could easily be mistaken for a crush.
• Character Blog: musicceleste
• Cynic–Idealist Duo: Celeste is the cynic to Chiara's idealist.
• Shrinking Violet: Celeste has tendencies towards this in the first season. She overcomes this almost completely by the start of season 2.
• Significant Wardrobe Shift: Celeste's signature look changes very subtly on screen in the season 2 premiere - she is shown removing her signature bow tie and unbuttoning the upper button of her shirt before putting on lip gloss and a pair of sunglasses, signifying a new beginning for her personality-wise - she is now more open and confident and is experimenting with her style.
• What Would X Do?: In season two, Celeste attributes her Character Development to a self-help podcast series by someone named Trish and often quotes said podcasts as argumentation for her actions and opinions, much to Chiara's annoyance.

Pixie Ocaranta

Pixie Ocaranta

Played by: Daniela Trujillo

Pixie is between twenty and twenty-three years old. She is in charge of El Fundom and fulfills her role with great responsibility and efficiency. She is an expert in Digital Technology Cameras, lights and editing, and she loves to help the teens with improving their videos. Calm and Observant she breaks gender stereotypes through her style.

• BSoD Song: Nada Fue
• Character Blog: pixie_d160
• Crash-Into Hello/ Meet Cute: With Luan in 2x2, resulting in both developing crashes on each other.
• Do Not Call Me "Paul": Pixie hasn't revealed her birth name Isabel to any of her friends for reasons unrevealed as of yet, which probably have to do with her being a victim of cyber bullying in the past.
• Online Alias: Duende161 ^note  "Duende" means "pixie" in Spanish.
• Only Known by Their Nickname: Pixie is a chosen name. Her real name is Isabel.

Daisy Durant

Daisy Durant

Played by: Micaela Díaz

Daisy is between eighteen and twenty years old. She is a highly talented Dancer who carries the rhythm in her blood. If the music sounds, she can't help but start dancing. She enjoys creating videos with dance tutorials and choreography. She is passionate, impulsive, vehement, insecure, very nice and communicative, sometimes in excess. Her Parents have been so exciting that she feels she is never good enough. Daisy has a romantic side to everything and is a bit Naive. She lives in the Kunst residence where she forms a great friendship with Thiago and Pietro.

• Alliterative Name
• Character Blog: Daisydancer
• Big Beautiful Woman: Daisy is bigger than the other girls, but she is portrayed as being pretty and adorable.
• Fat Bitch: Downplayed in season 2. While Daisy is genuinely a good person, however, it looked like she was acting like one when she unfairly accused Carmín of being involved in the FUNDOM's hacking despite her not having solid evidence, clearly forgetting the true meaning of the BeU movement she herself started, something she later acknowledges was wrong of her to say when Daisy and the others, thanks to Marcos' Engineered Public Confession, realize that Carmín was innocent after all.
• Hypocrite: Daisy accuses Carmín of stealing her idea for a video and being a "spy" sent by LAIX to steal information, but let's not forget that Daisy herself is the very same person who gave the Fundom's BeU message to accept anyone as equal, with Carmín even pointing this out and remarking that they are even worse than LAIX, where basically no one who meets its strict requirements is accepted and if you're famous, you'll have to do as they say regardless of the objections, but also causing your ego to rapidly inflate.
• Hair of Gold, Heart of Gold: She is a sweet, good-natured blonde.
• Hollywood Pudgy: She doesn't fit the typical image of a dancer, but has no issues with her shape. However, the Festiritmo crew tries to emphasise her body image as a personal struggle she is to overcome.
• Horrible Judge of Character: Well, she doesn't like to be judged, but Daisy still judges Carmín in season 2, coming to believe that her Heel–Face Turn is all just an act and is still the same self-centered influencer she used to be in LAIX. Fortunately, there's a proof video with Marcos behind the hackings that makes her realize she was wrong about Carmín after all.
  • She was also the only one at the Kunst Residence who thought highly of Thiago's stepmother, Alana, coming to genuinely believe that she wanted to fix her relationship with Thiago. It isn't until Thiago breaks the news of Alana taking the residence away from him that Daisy understands that she never had anyone's best interests at heart.
• "I Am" Song: Fuerza Interior
• I Don't Want to Ruin Our Friendship: The reason why Daisy was reluctant to start a romantic relationship with Pietro, who had a longtime crush on her. Subverted in 2.25.
• Informed Ability: In 2x14, she says that, aside from Spanish, she speaks English, Portuguese and French.
• No Listening Skills: Out of the entire group who doesn't trust Carmín entirely, Daisy is the worst of them all. Everytime Carmín tries to explain that she had nothing to do with the hacking, Daisy refuses to hear about it and just demands that she admit both to it and that she's always been the same person from season 1.
• Oblivious to Love: So much that she doesn't even consider Pietro could be her secret admirer and claims to have ruled out all the guys she knows.
• Smitten Teenage Girl: Daisy from the very beginning - the object being Jhon.
• Technician Versus Performer: In the Festiritmo dance contest she enters in the third part of season 1, Daisy is the Performer among many Technicians. This is what makes her stand out from the crowd of contestants.
• Woman Scorned: In 2x21. Daisy, who has known that Pietro is her anonymous follower, becomes this to him after seeing the video of him and Delfi kissing, which greatly infuriates her. The worst part is that it happened just as she tried to confess her feelings for Pietro, who thinks that Daisy is only angered because he didn't tell her beforehand until Luan explains that Daisy knows he is her follower. They manage to make up and become a couple in 2x25.

Jhon Caballero

Jhon Caballero

Played by: Luis Giraldo

Jhon is between eighteen and twenty-two years old. He loves Fashion, and although at first glance he is superficial and egoistic, he can be endearing and charming when he forgets his competitive side. Spontaneous and Very Direct, he always says what he thinks without reflecting too much on the consequences. He is constantly looking for New and Stimulating experiences, and goes with a sampler everywhere in case musical inspiration arises. He loves to sing, dance, and anything else that provides instant pleasure.

• Character Blog: jhoncaballerook
• My Nayme Is: Jhon's name is pronounced the same as John, but is spelled just a bit differently.
• Put on a Bus: He leaves the show at the end of the first season to go on tour.

Carmín Laguardia

Carmín Laguardia

Played by: Andrea de Alba

Carmín is between twenty and twenty-two years old. As one of the Most Important Influencers of Laix the best known network of web stars she is a real Star of the digital world. On her channel, one of the most popular on social media, she not only gives advice to choose the best combination and the latest trends in Fashion, but also shares details of her private life to the delight and fascination of her unconditional fans. She cannot bear failure because she has always succeeded in everything she has set out to do.

• Alpha Bitch: Carmín, the top influencer of Laix, is the obvious example from her very first appearance. She is obsessed with her popularity and the number of her followers, and acts nice in front of the camera to attract fans.
• Batman Gambit: Since she found out Bia and co. still don't trust her even after proving herself, Carmín is forced to pull one out by going back to LAIX, act as the shallow influencer she used to be in order to regain Marcos's trust and gather the solid evidence that it was them who sabotaged the Fundom, something that will exonerate her, and only confides Jandino with this.
• Became Their Own Antithesis: In the process of her Heel–Face Turn, Carmín turns from a Bitch in Sheep's Clothing who would do anything to get likes on the web to a genuine believer in the simpler way of life. Lampshaded when she joins El Fundom:
  Jandino: If the old Carmín could hear you say this, she would explode.
• Betty and Veronica: In season 2, post her Heel–Face Turn, she is the Betty to Mara's Veronica, who is dating Alex (Archie) but Carmín still harbors feelings for him.
• Bitch in Sheep's Clothing: During her time at Laix Carmín was this. On her videos she appeared to be nice, humble and compassionate. While in reality she was rude, arrogant, competitive and self centered.
• Break the Haughty: Carmín goes through this after Mara destroys her career, starting to lose followers every day and resulting in Alex breaking up with her.
• Character Blog: Carmín
• Clear My Name: This is her main goal in season 2, after she leaves Laix and closes down her vloging channel to return to her true self.
• Everyone Has Standards: When Alex accuses Carmín of putting up the banner that called Helena a murderer, she makes it clear that she didn’t do it because there’s a different between not liking someone and calling them a murderer, it’s something very serious and a line she wouldn’t cross.
• Former Friend of Alpha Bitch: Though she was the previous Alpha Bitch and Mara wasn’t really her friend.
• Glad I Thought of It: During the first season Carmín had this dynamic with Mara. Whenever Mara made a suggestion for one of Carmín‘s videos, Carmín would dismiss her suggestion and than claim the idea as her own. Mara later took advantage of this during her sabotage plot when she manipulated Carmín into doing a charity video which turned out to be a scam.
• Green Aesop: Carmín post- Heel–Face Turn is a strong advocate for upcycling, living healthy and in harmony with nature, and everything green in general, and promotes this aesop on her new channel, Just Carmín.
• Heel–Face Turn: Carmín begins hers in episode 52 when she drops her accusations against Aillen, saying that she know what it's like needing a second chance. Then she firmly disobeys Marcos when his orders aim at doing harm to Jandino, her only friend at that point.
• "I Am" Song: Thumbs Up
• "I Am Becoming" Song: Karma
• My Greatest Failure: It is Carmín's awful behaviour that caused Mara to become just as mean as she was in the past.
• The Prima Donna: Carmín starts out as the most popular influencer at Laix and is arrogant and selfish.
• Reformed, but Rejected: After her Heel–Face Turn in season 2, people at El Fundom are still suspicious of her, especially Daisy. They decide to test her to see whose side she really is on, causing her to return to Laix.
• Then Let Me Be Evil: Carmín returns to Laix because she finds out El Fundom people still don't believe she's changed. It turns out that this is just part of her The Mole act in order to get proof of her innocence. She only tells Jandino about it.

Jandino

Jandino

Played by: Jandino

Jandino is a renowned singer and songwriter. He is very focused on his professional career and uses the web as a vehicle to make his music known to the world. Being part of Laix has allowed him to develop his career and has given him a higher status as a star in the digital world.

• Character Blog: Despite playing himself, a separate Instagram exists for the show's version of Jandino at JandinoTheOne.
• Horrible Judge of Character: While it's true that he caused a lot of damage, however, Jandino still thinks of Alex as the Jerkass he's always been despite Carmín, who is sure that deep down he's a good person, trying to prove him wrong everytime this is brought up. Nevertheless, Jandino simply tells Carmín to look out for herself as Alex hurt her once and doesn't want it to happen again.
• Hypocrite: Sort of. While Jandino was willing to help Carmín out in season 1 despite her behavior, he refuses to think the same about Alex, who Carmín defends, reminding Jandino of the time when she was at her lowest, but he says it's not the same.
• Morality Pet: To Carmín in the first season, but unlike Simón and Federico, he stays friends with her.
• Token Good Teammate: Jandino is this for Laix. It's even lampshaded in episode 51 when the girls from El Fundom comment how he's too nice to be a part of that network.

Laix

In General

• Ambition Is Evil: Or at least in Laix it is - the network corrupts young influencers blinded by ambition.
• Athens and Sparta: Laix and El Fundom, the two rival networks, are polar opposite in terms of their atmosphere. People in Laix are focused on gaining popularity and don't shy away from doing immoral things to achieve it. People in El Fundom are all good friends, help one another deal with their problems, and promote being true to yourself.
• Bad Influencer: With some exceptions most of the Influencers at Laix are this. The girls (such as Carmin, at least up until her Heel–Face Turn, and Mara) tend to be manipulative and fake while the guys (such as Alex) are mostly self centered jerks. Jandino is the exception because he’s the Token Good Teammate.
• Evil Is Petty: Tend to give Fundom very disproportionate punishments every time they expose them as liars (which is obviously true), especially Marcos who accuses Daisy of "badmouthing" him when she publicly reveals at FestiRitmo the true reason why they picked her as a candidate - her weight - and he doesn't take it well.
• Good Is Dumb: The Laix team's opinion on the people from El Fundom. In season 2, they give them the nickname BeUseless (a play on Fundom's platform BeU).
• Token Good Teammate: Laix has its few members who disagree with their dirty tactics, such as Jandino, who encourages Carmin to be a better person. Later, Aillen, the new intern, while she doesn't exactly doing anything villainous, she does initially look up to them until in season 2 she slowly realizes how corrupt they are. And eventually Guillermo, who briefly takes Marcos's place as the CEO and has had enough of his constant abuse against him.
• Villain with Good Publicity: They are well-liked by most of their followers in and out of the country, and at one point said followers support Laix after pulling a Wounded Gazelle Gambit against Fundom by making it look like they cruelly rejected them and painting them as hypocrites for undermining their BeU inclusion message.

Alex Gutiérrez

Alex Gutiérrez

Played by: Guido Messina

Alex is between eighteen and twenty years old. He is Victor's brother and Manuel's cousin. He always liked to attract attention, first of his family and now of his followers. He is winning, seductive, self-centered and ambitious. His greatest wish is to reach the top of popularity on social media. To make it better, he is willing to do whatever it takes. To be a funny and histrionic personality, he likes to play jokes and laugh at others.

• Anti-Villain: Alex agrees with his parents' view of the Urquiza family and is mean to his up-to-then best friend Manuel after joining Laix. However, at least in the first half of season 1, he is a decent guy who is being used and manipulated by Laix boss Marcos Golden and Carmín. The increasing time he spends at Laix changes him until he becomes a straight-up Jerkass.
• Broken Pedestal: In a season 2 episode, two fans give him a gift and as soon as they turn away, he throws it in the nearest garbage bin. When Celeste sees that and tells the two girls, they immediately denounce him, declaring he's a phoney.
• Bystander Syndrome: When a fight breaks out between members of the Urquiza and Gutierrez families during the Moondust album release party in season 2, Alex stands aside and films it with his phone, finding the situation funny.
• Character Blog: SoyAlexOk
• Even Bad Men Love Their Mamas: Alex is a huge Momma's Boy, no matter how much of a Jerkass he becomes.
• Evil Former Friend: Alex starts out as Manuel's best friend until he joins Laix and gets corrupted. The two of them taking opposing sides in the Urquiza- Gutierrez family feud marks the definitive end of their friendship.
• Freudian Excuse: Alex hates the Urquizas because he has been taught to since he was 6. His mother, whom he loves most in the world, resents them because she blames Helena for the death of one of her sons and the disabled state in which another one of them was left by the accident. Alex has internalised all of that from a young age and refuses to see the other side of the situation because the accident destroyed his mother. He also admits to Carmín that the reason why he opened his channel was to compensate the lack of attention from his parents. After the accident.
• Hyperaffixation: Alex modifies a lot of words with "mega", especially when talking about his career as a webstar. This is borrowed in two instances - firstly, in the beginning of the series, Bia seemingly describes Alex as mega-arrogant, mega-annoying and with a super-mega- ego and secondly, in season 2, shortly after his father becomes his manager, his mother uses the word "mega" in relation to the future of his career and he jokingly threatens to sue for plagiarising it.
• Hypocrite: In episode 43, Alex complains to Marcos about Carmín using Jandino's poularity to gain followers. Marcos immediately calls him out for having been doing the same not so long ago. It's taken Up to Eleven when Carmín also calls him out immediately afterwards.
• Heel–Face Turn: He begins one in the last episodes of Season 2, after he sees through his Father’s lies and manipulations.
• "I Am" Song: Voy Por Más
• Jerkass: After joining Laix, Alex abandons his best friend Manuel, frequently snaps at his brother Victor, and hates the Urquizas with a burning passion.
  • In season 2, he is also seen throwing away a gift from fans as soon as they leave.
• Momma's Boy: One of Alex's redeeming qualities. He is a Jerkass to most of his family, has abandoned his best friend in favour of gaining popularity through a manipulative company, and hates the Urquizas blindly because he was raised to do so, but he loves his mother dearly and hates seeing her upset. This is especially evident in episode 34.
• Red Herring: Alex is accused of putting the "Helena murderer!" banner in front of the Urquizas' house, especially because a few scenes later he is seen with a blue paint similar to the one that was used for the letters. However, it turns out that Alex didn't put the banner, as the paint was only for one of his videos and the true culprit is revealed to be Mara.
• Speak Ill of the Dead: He has no qualms insulting and expressing hatred towards Helena Urquiza who is presumed dead, and is encouraged by his mother to keep doing so. His hatred is so obvious to everyone that he is pretty much the only suspect when a banner reading "Helena - murderer!" appears near the Urquiza's house. He didn't do it, though.
• Took a Level in Jerkass: After joining Laix, Alex abandons his cousin and best friend Manuel in favour of internet fame and starts acting like a Jerkass to pretty much everyone but his mother.
• Took a Level in Kindness: Refuses to parttake in Mara's schemes and starts mending his relationships with Manuel, Bia and Carmín. Also, he cuts all ties with his father after finding out the truth about the accident.
• We Used to Be Friends: After Alex joins Laix, he ends his friendship with Manuel because the latter insists on defending Bia and keeps warning his cousin that Laix is trying to corrupt him.
• What You Are in the Dark: In his videos, Alex acts like a nice, charming person who deeply cares about his family and is hurt by the constant Family Drama. In reality, he is a Jerkass to pretty much everyone but his mother (and sometimes his father) and is annoyed by his fans instead of being grateful to them for getting him to the top.

Mara Morales

Mara Morales

Played by: Julia Argüelles

Mara is between eighteen and twenty years old. She is Carmin's Personal Assistant and helps her to produce her Videos. orderly, methodical and obedient, she follows each of her requests and whims. Deep down how ever, she hides a dangerous, calculating and strategical personality. Mara is an expert in the latest trends and is much more intelligent than she seems. Her Nail Art channel, MStyle, continues to grow in popularity.

• Alliterative Name
• Alpha Bitch: Mara becomes this over the course of Season 1. By the time of Season 2 she has already taken over Carmín‘s old position as the most popular influencer at Laix.
• Beta Bitch: Mara is Carmín's right hand person but is sick and tired of her ill treatment and builds up her own secret evil plan to destroy her popularity. She also goes out of her way to win over Manuel, stemming from him being the first person to be genuinely nice to her.
• Betty and Veronica:
  • Season 1: When she had an unrequited crush on Manuel, she was the Veronica to Bia's Betty.
  • Season 2: While she was dating Alex, she has competition in the form of her archnemesis Carmín, post Heel–Face Turn, as the Betty.
• Bitch in Sheep's Clothing: Sure she seems nice and unassuming but she is actually dangerous, calculating, strategical and manipulative.
• Character Blog: MStyle
• Dragon-in-Chief: She is actually even more evil, harmful and cruel than Carmín herself.
• Expository Hairstyle Change: At the beginning of the series Mara’s hair is back length and straight. She later curls up her hair as she starts to show her face on her Channel. She later cuts her hair shoulder length and dyes it partly gold. When she signs up with Laix and becomes the new Top Influencer.
• Former Friend of Alpha Bitch: An interesting version, because Carmín treated her more like an assistant than friend. Over the course of the show, Carmín undergoes Character Development and becomes a nicer person, while Mara becomes more cruel, vicious, and manipulative.
• Freudian Excuse: Mara grows into a Bitch in Sheep's Clothing because of Carmín's behaviour to her - she constantly uses Mara as her personal assistant for any errand, taking up all of her time, and never supports her nail-art channel M-Style, treating it as something insignificant with no potential for growth and popularity. Eventually, Mara gets sick and tired of this treatment and starts plotting the downfall of Carmín's fame.
• The Fashionista: Mara often wears fabulous and stylish outfits. Her channel is even centered on fashion and style though she started off as a nail artist.
• Hypocrite: Mara hates Carmín for the way she treated her when they were still “Friends” but she has no problem with treating Aillén the same way.
  • She's angry at Alex for taking his father's advice to distance himself from her after the truth about her role in Carmín's downfall comes out, despite having told Alex to do the same with Carmín when it happened to her.
• Nice Job Fixing It, Villain: Mara destroying Carmín's career in LAIX through a fake charity video eventually leads to Carmín's Heel–Face Turn towards the end of season 1. Carmín even thanks her and Marcos for that.
• The Quiet One: Mara starts off as this, being little more than Carmín's yes girl. She evolves quickly, though.
• Significant Wardrobe Shift: In the later half of season 1 Mara gets herself a complete new wardrobe that’s more attention drawing than her previous outfits. Which were all black and grey and looked rather frumpy.

Guillermo Ruiz

Guillermo Ruiz

Played by: Esteban Velásquez

Guillermo is between twenty-three and twenty-six years old. He is Marcos' right hand man in Laix, and he is constantly subjected to mistreatment and humiliation by his boss. He does not dare to confront Marcos so he generally has to lower his head and follow orders. gripped by the tyranny of Marcos and forced to fulfill useless tasks, his talent is madly wasted. He thinks that, if he had a chance, he would do great things and this makes him resentful, mean and quarrelsome. Marcos's intimidation turned Guillermo into a dangerous troublemaker.

• Accomplice by Inaction: During their first date in 2x35, Chiara tells Guillermo she is afraid he might hurt her because he is from Laix. She reminds him of the time they used a recording of her voice without permission, and he says it was all Marcos' idea. Chiara then calls him out for not doing anything to stop Marcos.
• Character Blog: Guillermo
• Dark Secret/ Hide Your Otherness: Downplayed. Guillermo has a secret passion for dancing which Marcos wouldn't approve of, so he puts on a mask and creates the fake identity of the masked dancer Giovanni to participate in the dance competition organised by Daisy. His "otherness" consists in that he seems to also be hiding the fact that he doesn't approve of Laix sabotaging El Fundom.
• The Dragon: Guillermo often acts as this to Marcos.
• Secret Identity: In season 2, he is secretly "Giovanni", the masked dancer Chiara is crushing on. He is also La Cobra.
• Vague Age: Guillermo is old enough to work as a CEO and young enough to date a high school student.

Marcos Golden

Marcos Golden

Played by: Rodrigo Rumi

Marcos is between twenty-five and thirty years old. He is the ambitious and unscrupulous CEO of Laix, the most popular network of webstars. cool, despot, always in the latest fashion and a bit eccentric. Marcos is an eternal teenager who loves junk food, fun and compulsive consumption. He uses his charisma to recruit the best influencers to be part of Laix.

• Character Blog: LikeMarcosgolden
• Corrupt Corporate Executive: He recruits honest people and promises to make them top webstars, only to corrupt them, or if he can't, contractually obligate them to do what he says.
• Hypocrite: Has the gall to call Daisy out for exposing him at FestiRitmo, back when she found out that they were only interested in her weight rather than her dancing skills, under the misguided belief that he was trying to help her.
• Jerkass: He's widely loathed for being rude, insensitive, controlling and a cheat. Thiago even stated that "Marcos is the worst" after Daisy told him and Ana what he said about her body, the sole reason why she was chosen for FestiRitmo in the first place.
• Karma Houdini: Marcos' punishment for hacking the FUNDOM was only a slap on the wrist and he's never denounced to the police for the severity of the situation. He also gets away with having the FUNDOM shut down permanently.
• Lack of Empathy: He laughs in poor Guillermo's face after he's forced to, not only give up the CEO title, but also break up with Chiara so that his idenity as La Cobra won't be revealed.
• Laser-Guided Karma: After Carmín exposes him as the mastermind behind the hackings, Marcos is stripped of his CEO title and Guillermo is appointed to succeed him.
• Sarcastic Clapping: He often does that before rudely rejecting someone's idea, especially Guillermo's.

Aillén

Aillén

Played by: Valentina González

Aillen is eighteen years old. She is an expert in social networks, there is no data, news, hashtag, event or influencer that she does not know. She is also Alex's number one fan. Through an entourage of assistants, such as Valeria and Julia, she is aware of everything that happens in El Fundom.

• Advertised Extra: Aillen is featured in the opening sequence along with all the main characters, but her first appearance is two thirds into the first season's run. Even then, she's more of an extra than an actual character. Most of the secondary characters have more appearances and lines than her.
• Broken Pedestal: Over the course of the second half of Season 2, She realizes that things at Laix aren’t as perfect as they seem.
• Character Blog: YoSoyAillen
• Flat Character: For someone who was meant to be the titular character, Aillen has very little to do with the plot in general and has almost no characterisation at all.
• Gullible Lemmings: Aillen doesn't seem to realise how twisted most of what goes down at Laix is and is happy to help them out with whatever they need.
• Horrible Judge of Character: She looks up to the people at LAIX so much when she gets to work for them, that she is completely oblivious to their cheating and unethical means to get what they want. She is initially snapped out of it when she finds about the FUNDOM's hacking, only for Alex, on Marcos' orders, to bribe her into silence through a collaboration on his channel, but she gradually becomes disechanted as Mara starts treating Aillén the same way Carmín treated her in season 1.
• Only One Name: She is the first main character whose last name is unknown.
• Second Episode Introduction: Aillen is featured in the opening sequence, but is only first referenced by name in episode 32, that is, after mid-season. She doesn't appear in person until episode 41, two thirds into the first season, thus becoming the main character with least appearances in the series so far.

Kunst Residence

In General

• Family of Choice: The Kunst residents are all like a big happy family.

Thiago Kunst

Thiago Kunst

Played by: Rhener Freitas

Thiago is between twenty-four and twenty-six years old. He is a very active and persevering athlete. his main affections are playing basketball and playing the guitar. He comes from a wealthy family and is an only child. After the death of his mother, Thiago needs to start over and decides to move to Buenos Aires to take over the Kunst Residence, an important mansion that belongs to his family and to which his mother had a special affection, there he formed a great friendship with Pietro and Daisy, who work and live with him.

• Character Blog: Thiago_Kunst
• Chick Magnet: Helena and Soledad are the two girls who display romantic interest in Thiago.
• Secret-Keeper: He is the only one (until Luan finds out in 2x11) who knows that Ana is actually Helena Urquiza.
• Torch Song: Thiago sings Dejame Decirte about his unconfessed, unrequited love for Helena/Ana.
• Training from Hell: Downplayed. When he becomes the coach of the disabled basketball team Victor plays in, Thiago often meets complaints about how tough his coaching is, but he says he just expects the players to do the best he knows they're capable of.

Pietro Bernadetto

Pietro Benedetto

Played by: Alan Madanes

Pietro is between eighteen and twenty-one years old. He studies Law, but his passions are Gastronomy and Humor. He always has a clever comment or ironic joke up his sleeve. He lives in the Kunst Residence where he is in charge of cooking for Thiago and Daisy. He always finds ingenious comments to make and posts sarcastic jokes on social media (which get very little attention). He wants that to change and is still looking for his identity on the Net (and off It).

• Bunny-Ears Lawyer: Well, almost-lawyer, as he calls himself. His defining traits are his cheerful personality and his sense of humour, but he knows his law and is always ready to offer legal help to his friends.
• Character Blog: Pietrocook
• Chick Magnet: For a humorous guy and law geek like Pietro, he caught the attention of some girls like Chiara, his best friend Daisy and even Delfi, who kisses him, despite knowing about his crush on Daisy.
• Has a Type: His two love interests, Chiara (at least on her side) and Daisy are blondes.
• Secret Admirer: Or, in keeping with the series' social media theme, secret follower (in a totally non-creepy way) - Pietro sends Daisy flowers, signing the card "secret follower", hoping she will figure out it was him. It backfires when, by Contrived Coincidence, their housemate Indy House says things that make her think it's him instead.

Ana Da Silvo/Helena Urquiza

Ana Da Silvo/Helena Urquiza

Played by: Gabriella Di Grecco

Helena is twenty-seven years old. She is Bia's Sister and she was her funny and intelligent mentor, always achieving everything she proposed. Bia discovered her passion for Music and Singing thanks to Helena. They used to sing together and they got along very well. They had a very close relationship and spent a lot of time together despite the age difference. Helena was part of a musical band with her boyfriend Victor and Lucas his brother she and Victor were the writers of the music and the lyrics of all songs.

• Betty and Veronica: For Thiago, whom she is in love with despite not having the courage of telling him how she feels, Ana is the Betty, but come the arrival of Soledad, who is scheming with Alana to take the Kunst residence away from him, is the Veronica, but in the meantime has second thoughts and develops real feelings for him.
• Break the Cutie: The accident has traumatized Helena to the day, no longer being the cheerful, funny and optimistic girl she used to be. Paula blaming her for the accident, and even calling her a 'murderer', was clearly harsher and hurtful for her to hear. She was also on the verge of tears after hearing that Alex threatened to tell the world about Helena's alleged role in the accident unless Bia, Celeste and Chiara backed down from singing at the CyberGold party hosted by LAIX.
• But Not Too Foreign: Brazilian on her mother's side and Argentinian on her father's side.
• Cool Big Sis: As seen in Flashbacks Helena had a very close Relationship with her sister Bia. She always sang with her and she had conversations about their dreams, with her even now she still cares about her younger sister even though she hasn’t seen her in 10 years.
• Dude Magnet: Victor and Thiago are both interested in Helena. Marcelo, a former bandmate of MoonDust who retired prior to the accident, even had a crush on her.
• Expy: To Angie from Violetta, as both of them serve as a long-lost relative to the titular protagonist (Angie is Violetta's aunt and Helena is Bia's older sister), but initially act as their instructors to get to know them better and know what they've been up to. The only difference being that Bia and her sister used to be very close and she was just a kid the last time she ever saw her before Helena had the car accident, while Violetta simply never met Angie before as her overprotective father tried to keep her away from everything related to his deceased wife, even her own family.
• Freudian Excuse: She hasn’t approached her family and Victor yet, because the last time she saw them she had a huge argument with her parents, and after the accident Victor‘s mother Paula blamed her for the accident.
• He's Just Hiding: Bia has lived with the thought that Helena is dead for 10 years, but then things start happening that cause her to think she was just hiding. She's not wrong.
• I Have Many Names: People who know Helena in the present know her as Ana, and she also creates the fake online identity of "Vera" to communicate with Bia and Victor.
• Identity Amnesia: because of the accident Helena lost her entire memory. She eventually met Thiago and his family who took care of her and named her Ana because they didn’t know her actual name. At the beginning of the show Helena has recovered most of her memory, but she still doesn't remember certain things like Bia's friends or that Lucas was actually driving the car when the accident happened.
• Meaningful Name: Helena is named for Helen of Troy, who allegedly caused the Trojan War in The Iliad. She is the main reason for the feud between the Urquiza and Gutierrez families.
  • The last name she adopts as Ana, Da Silvo, is also meaningful - it refers to someone living near the woods, and Ana's fake backstory that goes with it is that she is an environmental activist.
• Multilayer Façade: When Pietro and Daisy start asking too many questions, Ana/ Helena covers up her secret by "letting them in" on another, made-up one - that she is environmental activist Ana da Silvo and is on the lam. When they find out the real Ana da Silvo has been arrested, she, again, covers up by claiming the arrested woman is a friend covering up for her, the "real" Ana da Silvo.
• Mysterious Past: Outside of the audience, nobody but Thiago and, as of 2x11, Luan, knows that Ana is really Helena.
• No Doubt the Years Have Changed Me: After she's been considered dead for a decade, Helena reappears as Ana, who has lost a lot of her memories of the accident. She gradually recovers them, but doesn't feel ready to reveal her identity to her family. When her sister Bia finally meets her in the season 1 finale, she doesn't recognise her as her sister Helena, only as Ana, Manuel's piano teacher.
• Red Herring: Helena was set to be the main character's deceased long-lost relative as the synopsis of the series states. However, the pilot episode confirms to us that she's still alive and using another name, but still, the other characters, especially Bia, (except Thiago, and later Luan and Víctor) are unaware of this. This spot is instead taken over by Lucas, who was actually a Gutiérrez, and the brother of Alex and Víctor.
• Trauma-Induced Amnesia: After the accident, Helena loses a lot of her memory. It slowly comes back as time passes. In the season one finale, while listening to a recording of Victor singing, she remembers an important detail - the one behind the wheel when the crash happened was Lucas.

Luan

Luan

Playedby: Andre Lamoglia

Introduced in season 2, Luan is an old friend of Thiago's who moves into the Kunst residence in between his trips to different countries around the world. He enjoys travelling and technology and relies on his intuition to see through even the deepest secrets people are keeping.

• Crash-Into Hello/ Meet Cute: With Pixie in 2x2, resulting in both developing crushes on each other.
• Excellent Judge of Character: As the below trope indicates, he's correct that Carmín is telling the truth when she's wrongfully accused of hacking the FUNDOM. He also sides with Thiago when he's suspicious of his stepmother Alana, who only wants to take the residence away from him.
• Gut Feeling: The Judge of Character type. He manages to discover many characters' secrets just by observing them for a short time and thus becomes multiple people's Secret-Keeper.
• Online Alias: The Bestia, an amalgamation of "The best" and "bestia" ("beast" in Spnaish).
• Only One Name: He is one of two characters appearing in the opening credits to have no last name revealed.
• Put on a Bus: He's absent for the next couple of episodes due to a job opportunity abroad, before he returns in episode 50 just as the FUNDOM is going through a hard time thanks to LAIX's actions.
• Secret-Keeper: Thanks to his Gut Feeling, he finds out that Pietro is Daisy's Secret Admirer and that Ana is Helena Urquiza.

Urquiza and Gutiérrez family

In General

• Athens and Sparta: The Gutierrez and Urquiza families have this dynamic - the Gutierrez live in constant Family Drama while the Urquizas are a peaceful family who support each other in everything.
• Big, Screwed-Up Family: The Gutierrez family. It is implied they weren't like this before the accident. Because of it, one of the sons, Lucas, is dead, another, Victor, is in a wheelchair; the mother Paula is filled with hatred for the Urquizas, whose (presumably) dead daughter Helena she blames for it, and has raised her youngest son Alex as a Jerkass who also hates the Urquizas without even thinking of hearing their side of the story and cares more about internet fame than his best friend. After cousin Manuel is brought into the family home by the father Antonio, the drama between the members intensifies. Paula is cold towards him and blames him for causing Victor pain by reminding him of the past through music, Alex accuses him of trying to sabotage his road to fame which breaks the former best friends apart, and Antonio is doing very little to make him feel welcome to their home or even the country (he and his mother are from Spain). Victor is the only one who really understands him and shares his views about the Urquiza situation, so the two bond over being the Only Sane Men of the house.
• Family Drama: This trope describes everyday life at the Gutierrez household quite accurately.
• Feuding Families: The Gutierrez family resents the Urquiza family because they see Helena Urquiza as the one to blame for the accident in which both families lost a child.
• Foil: The Gutierrez and Urquiza families. Both of them lost a member in the accident, but deal with it very differently. The Gutierrez household is full of drama, secrets, lies and hatred, while the Urquizas have chosen to remember Helena with love and their home is a loving safe place overall.
• Good Parents: Mariano and Alice Urquiza, Bia's parents, are this to a T. So is Manuel's mother Lucia. The Gutierrez parents, not so much, although they try.
• Love-Obstructing Parents: First Manuel's family forbids him from even saying Bia's name in their presence, then threaten to throw him out if he keeps seeing her (and go through with it), and, as a final nail in the coffin, Bia's parents forbid her from seeing Manuel. Talk about Star-Crossed Lovers.

Alice Urquiza

Alice Urquiza

Played by: Estela Ribeiro

She is Bia and Helena's mother. Unlike Mariano, Alice thinks about her daughter Helena everyday and expresses the pain she feels after her alleged death. Comprehensive, friendly and sensitive, she has a very good relationship with Bia and her friends. She works as a psychologist.

• Good Parents: Alice and Mariano are this to a T, although they have their moments.
• Made Out to Be a Jerkass: After the fight with Paula Gutierrez during the Moondust album release party, she is the subject of many rumours and even becomes a viral meme that makes her out to be a terrible person, even though she only wanted to commemorate her supposedly dead daughter and Paula was the one who started the fight.
• Mama Bear: Alice passionately protects her daughters from the false accusations of the Gutierrze family.

Mariano Urquiza

Mariano Urquiza

Played by: Alejandro Botto

He is Bia and Helena's father. Despite his good heart, he finds it difficult to express his feelings, especially the pain he feels about Helena's absence. He is a very successful builder.

• Anger Born of Worry: As stated in his description, while he deep down is a good-hearted parent, his blunt anger at Bia for ignoring his orders to stay away from Manuel stem from the fear he has of losing his younger daughter the same way he lost Helena - because of a Gutiérrez she's in love with - and clearly doesn't want her to make a choice she'll later regret.
• Disproportionate Retribution: Mariano is angry at Manuel for defending Antonio after the fight at the MoonDust event, simply because he was only trying his best to separate Alice and Paula (and there's a video with crystal clear evidence), yet Mariano accuses him of only making it worse. Nevertheless, this mild action of Manuel further convinces Mariano of whose side he really belongs.
• Good Parents: He and Alice are this to a T, although they have their moments.
• Hero Antagonist: Averted with Mariano. While forbidding Bia from seeing Manuel can be seen as an obstacle to Bia's happiness, it's clear that is still reeling from Helena's death and can't afford to losing Bia too, but to be fair, he is not an overprotective father.
• Papa Wolf: When he forbids Bia from seeing Manuel after the latter takes his family's side in a conflict, Mariano justifies his decision saying he wants to protect his daughter.

Victor Gutiérrez

Victor Gutiérrez

Played by: Fernando Dente

Victor is between twenty-seven and twenty-eight years old. He is Alex's older brother and Manuel's cousin. After suffering a traffic accident, he was left in a wheelchair and even though 10 years have passed, he has not been able to respond emotionally. Victor is quiet and withdrawn but little by little he regains his energy, passion and the will to live and will resume his great passion for music.

• Big Brother Instinct: It is revealed that Victor was very protective of his late brother Lucas and blames himself for the accident because he let Lucas drive underage and without a license.
• Character Blog: Victor.gutrz
• It's All My Fault: He blames himself for the accident because he allowed Lucas to drive when he was underage and didn't have a license. He also blames himself for going with what his father told him and never telling anyone before that Lucas, and not Helena, was behind the wheel when the accident happened.
• Past Experience Nightmare: Victor has a lot of these about Helena and the accident, mostly not literal dreams but daydreams. Then, episode 37 includes an actual dream where he and Helena, pre-accident, sing the song they never finished. It suddenly changes into a nightmare with Helena repeating "You let me down" and then Victor's father saying "There's nothing more you can do about it, son". Victor wakes up with a start, saying "I must tell the truth". In short, he is haunted by the secret he has been keeping for 10 years about the way the accident happened.
• Wheelchair Woobie: Averted. After the accident, he ends up in a wheelchair, but he's a fully functioning adult save for the use of his legs. What makes him a woobie, though, is the fact that in the beginning of the series, he isolates himself and won't speak for a long time because he's remembering his big love Helena. He also hasn't been able to pick up a guitar again since the accident, similar to how Bia couldn't sing in public.

Antonio Gutiérrez

Antonio Gutiérrez

Played by: Sergio Surraco

He is Victor, Lucas and Alex's father. He seems to be the conciliatory figure of the Gutierrez family, but deep down he hides terrible secrets and lies to his loved ones to cover them up. He is willing to do everything to keep his lies a secret.

• Affably Evil: He is very polite and cordial in behavior.
• Big Bad Duumvirate: Antonio colludes with Alex to stop Manuel from finding out the truth about his father, later with Marcos to shut the FUNDOM for good. He fails in the former but succeeds in the latter.
• Consummate Liar: Antonio has deceived his family for many years and when Manuel starts asking about his father, the lies multiply rapidly.
  Victor: My father would do this and much more. For him, lying is like breathing. He's been doing it for years and he gets better and better at it.
• Doesn't Know Their Own Child: Manuel was raised by a single mum in Spain; when he moves to Argentina to study shortly before the beginning of season 1, Antonio takes him in so they can get to know each other. He intends to tell Manuel the truth about their family relationship at the start, but things get complicated in the family.
• Evil Is Petty: He denounced the Urquizas to the police for puncturing the tire of his car (which was actually Alex and Mara's doing) just because Mariano revealed to his family that he got laid off from his job.
• Hypocrite: Is he ever?!
  • He tells Manuel's mother that lying to her would be the last thing he'd do, only for her to admonish him by pointing out he lied to her from the beginning, as Antonio was a married man when he met her and falsely told her he was single.
  • He accuses Víctor of making his mother suffer when he finds out she had the MoonDust event cancelled, despite him also doing the same to his son by forcing him to lie that it was Helena, not Lucas, who was responsible for the accident.
• Karma Houdini: Apart from being caught on his lie about not being Manuel's father, he gets away with concealing the truth of the accident which has pitted both his family and the Urquizas against each other ever since. By the end of season 2, Bia's parents, Manuel and Alex have already found out, except for Paula, whom they do not tell as they think that the timing for her to know isn't right.
• Secret Other Family: He has one in Manuel and his mum Lucia.

Paula Gutiérrez

Paula Gutiérrez

Played by: Mariela Pizzo

She is Victor, Lucas and Alex's mother. Since Victor's accident, she has devoted herself exclusively to the care for her son. She cannot leave the pain of the past behind and this has made her a frustrated and spiteful person.

• A Mistake Is Born: Paula actually considers Manuel this. And how.
• Blatant Lies: She appeared to tell Victor I Gave My Word when he makes her promise not to cause any trouble at the event if she, Antonio and Alex came with him, only for Paula to ultimately contradict herself after the accusations against Helena are brought up.
• Disproportionate Retribution: Paula got upset at Alex and confronted Alice after seeing the video of her son with Bia in which they were simply singing a song, as part of a deal from Marcos Golden to delete a video of a female singer using Chiara's voice. This is lampshaded by Alice. She also admonished Manuel because he knew that Víctor stopped going to therapy, despite Víctor himself having asked him not to tell Paula or Antonio, accusing him of being an accomplice to his lies.
• Everyone Has Standards: Despite clearly hating the Urquizas, however, she didn't find hilarious (apart from Alex) the memes on social media made about Bia's mom being nicknamed as "Crazy Mic Lady".
• Evil Cannot Comprehend Good: Paula fails to understand the blossoming love between Bia and Manuel, especially when the latter sides with her family. She just dismisses it in favor of giving the already heated war between the families more depth.
• Evil Stepmother: To Manuel. Partly justified in that she knows that her husband is really Manuel's father and takes out her anger on his illegitimate son. In the second season she realizes that he is not to blame for what Antonio did and apologizes to him for treating him so badly.
• Freudian Excuse: The death of her son Lucas and her husband cheating on her definitely is the true reason for all her bitterness.
• Hate Sink: She spends the first season mistreating Manuel more often than not, so many fans agree that this is their main reason to see her as a despicable woman. Manuel having been conceived through his mother's affair with Antonio, who is Manuel's father, doesn't give her the right to treat him like garbage.
• I Have No Son!: Paula often neglects Manuel because of both his closeness to Victor and the fact that he was conceived through an affair Antonio had behind her back and gets worse when she finds out about his love for Bia, prompting her to give Manuel an ultimatum: stop seeing Bia or face being kicked out of the family house. Paula stays true to her word when he decides to follow his heart (not that it helps a lot due to Bia's insecurity as to not cause more trouble for Manuel's family). Subverted when Manuel eventually returns for Victor's sake and in season 2 that sees Paula apologizing to Manuel for her harsh treatment of him.
• Locked Out of the Loop: At the end of season 2. Paula is the only member of the Gutiérrez family who doesn’t know the truth about the accident. Alex doesn’t want to let her know. Because he thinks that she will be devastated if she ever finds out what really happened during the accident.
• Moral Myopia: Has the gall to accuse the Urquizas of saying awful things about Lucas, her dead son, at the MoonDust event, despite her also saying awful things about Helena.
• Never My Fault: She refuses to take accountability over the fact that it was her who started the whole family fiasco at the Moondust event when Victor calls her out on that.
• Speak Ill of the Dead: She has no qualms insulting Helena Urquiza, who is presumed dead, on a daily basis, and encourages her family to do the same.
• Took a Level in Jerkass: She is worse in the beginning of the second season, but most specifically in the fifth episode in which takes place the Moondust event as she starts an argument with Bia's mother after she brings up the accusations against Helena. This eventually escalates in a physical fight that Antonio tries to break up, to no avail. She even goes as far as to blame Bia for coming up with the idea in the first place.