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Anime and Manga
- Alpha Bitch Aya and Yandere Mariko in the anime of Oniisama e.... More exactly: Aya threw Mariko under the bus during a school competition while in junior high, and now in highschool they hate each other. Though they make amends...but not before Aya presses Mariko's Berserk Button to the bottom (which gets her kicked outta the Sorority and almost expulsed from Seiran) and later is subjected to Break the Haughty.
- In Naruto, back when they were in the Ninja Academy, Ino was the most popular girl, and Sakura was shy and had no friends. Ino befriended her and helped her gain more confidence, but Sakura ended their friendship when she found out they both had crushes on Sasuke and this made her realize that she was in danger to eternally be under Ino's shadow. After they fight one another, they end up as Vitriolic Best Buds for a time, before largely setting the rivalry aside after the Time Skip when Sakura teaches Ino how to be The Medic.
- Certain flashbacks (some canon and some filler) actually shows Naruto being friends with Shikamaru, Chouji, Kiba (all the former), and even Sakura and Ino (both the latter.
- Stacey and Anna in the 2003 version of Freaky Friday (2003). Notably, Tess thinks this can be solved with a heartfelt speech, which blows up in her/Anna's face almost immediately.
- Janis to Regina in Mean Girls. In an interesting variation of the trope, Janis proves to be almost as bad as Regina.
- Played straight, only with the old friend being a minor character. It turns out that Heather D., who is becoming the new head of the school's food chain, was once best friends with the unpopular, unattractive, and obese Martha "Dumptruck" Dunnstock. Heather D. is so ashamed of this that when she finds out J.D. has photographs of the two of them playing together, she pays him to get rid of them.
- Averted with Veronica and her best friend Betty. They are still friends but don't get to hang out as often due to Veronica being seized by the popular crowd. They reunite by the end when Veronica severs ties with the Heathers (Whom she didn't really like to begin with).
- The title character from Jennifer's Body is the Alpha Bitch; the narrator is her best friend and a Hollywood Nerd . The entire film is about the main character escaping from this relationship.
- The original version of 101 Dalmatians invokes this, although the characters have long since finished school: "Oh, must be Cruella, your dearly devoted old schoolmate."
- Amy to Dylan in Geek Charming...though she still considers Dylan a friend regardless and wishes for her to get over her Alpha Bitch-iness so they can hang out together again, which happens in the end.
- Inverted in 13 Going on 30 where the Alpha Bitch is Jenna's best friend when she's 30 but they didn't get along in school. Subverted, when they aren't really friends at all.
- Chris Otter and Katie Twentybreed in "The Mysterious Alpha Bitch" (2013). They were friends as little girls, but one day someone killed the Katie's dog while Chris has custody and Katie blamed Chris.
- Chantal Simmons in The Geek Girl's Guide to Cheerleading. She used to be friends with the heroine when they attended the same dance school, but Chantal became a cheerleader and the heroine became a nerd. This marked the end of their friendship.
- Samantha Deveraux in Marlene Perez's Dead Is series. In the first book, Dead Is the New Black, the heroine mentions that she and Samantha were friends until they had a falling out. By the beginning of the second book, Dead Is a State of Mind, they're working on becoming friends again. It helps that Samantha's bitchiness is mostly an act.
- Subverted by Aravis and Lasaraleen from The Horse and His Boy. They weren't the chummiest of friends, but they did have a history together and Lasaraleen is more of a Brainless Beauty than a true Alpha Bitch since, for all her snobbishness and irresponsability, she does care for Aravis in her own way.
- In Amelia, a variation happens where Amelia and Lucinda are best friends at the start but once Amelia's family loses their money, Lucinda acts more like an Alpha Bitch and looks down on Amelia for being poor.
- Sam from All-American Girl used to be childhood friends with Alpha Bitch Kris Parks before temporarily living abroad. Fortunatelly, Sam's sister Lucy happens to be more popular than Kris and can help with standing up to Parks when situation requires.
- In Before I Fall, Lindsay and Juliet "Psycho" Sykes used to be friends, before Juliet took the blame for Lindsay's bed-wetting.
- Kent McFuller used to be Sam's best friend and was even her first kiss. Then he became a freak, as Sam puts it.
- Not directly true with Janine and Candayce in Dinoverse, but when Janine was a new student in a new, handmade dress, Candayce made a show of acting nice to her before ruining it. Later Candayce went to the effort of turning Janine's best friend against her, getting her to join a more popular clique after publicly assaulting and denouncing Janine. Over the course of the book they slide from bitter enemies to something still loaded with sniping, but friendlier.
Live Action TV
- Kate and the titular heroine of Lizzie McGuire. They used to be best friends until Kate become popular because she developed early in regards to puberty.
- Something of the sort happened when Kate got dethroned by Claire due to Kate breaking her arm.
- If The Movie is any regards, there are hints they'll be friends onc e mroe when they grow up.
- In Buffy the Vampire Slayer, it was established one time that Cordelia, Xander and Willow all used to hang out together when they were preteens. Cordelia becomes more friendly with the Scoobies once she starts dating Xander, but then goes through another phase of being their "ex-friend" after he cheats on her with Willow. They apparently make up eventually, at least to the extent that Cordelia calls Willow in an episode of Angel', though calling them outright friends might be pushing it since Cordelia only found out Willow was a lesbian after she had been out of the closet for a whole year.
- Abigail Armstrong and Kat Karamakov from Dance Academy at first appear to be a subversion of this trope, as it seems to viewpoint character Tara that ambitious, unlikeable, dedicated (and unpopular) Abigail ditched gregarious, pleasant, careless (and popular) Kat as a friend after she stopped taking ballet seriously - but in fact the trope proves to be played rather straighter, as the truth is that when Kat (the daughter of a prima ballerina and a choreographer) started being unhappy with her ballet-focused life, she decided her former best friend Abigail was a boring 'Betty Bunhead' and ditched her.
- The Sand Man: Part of the reason Sophie doesn't stand up to Regan's constant harassment is because she remembers being friends when they were younger.
- The now-ended webcomic As If had Hunter and Sandy, who used to be BFFs in junior high. (Hunter even says Sandy used to throw amazing Risk parties). But as time went on, Sandy got into makeup and boys, and Hunter...well, let's just say she didn't.
- Penny and Aggie: Apparently Helen used to be friends with Penny and is still bitter.
- Sayuri Morita of Red String used to be friends with Miharu and Reika in middle school, but after only Miharu and Reika were chosen to appear on a sidewalk TV show, she became obsessed with being popular and pretty much declared them her enemies. Flash-forward to high school where she's given herself a new image, gained a clique, and keeps making Miharu, Reika, and Fuuko's lives miserable.
- In Sailor Nothing, Aki has a falling-out with Ami after the former's yamiko ruins her reputation. It's actually the best thing that could have happened to Aki, who finally sees how shallow her life had been.
- Worm: Until the summer before they started high school, Taylor's best friend was Emma Barnes. After that summer, Emma was instead the leader of the trio of bullies responsible for making her high school life pure hell.
- Funny Business: Not only did Isabella use to be the best friend of the protagonist Jeannette, but she used to be a Shrinking Violet too shy to interact with anybody else. However, even then, she had always been jealous of Jeannette's Reality Warper powers, and after the latter uses them to help her overcome her shyness, she effortlessly integrates into the popular crowd and becomes a bully, with an advantage over the others in that she knows what makes the protagonist tick.
- Sharon Spitz and Nina Harper from Braceface—they were best friends as little kids, but Nina ended their friendship when she saw that someone had decapitated all of her beloved fashion dolls, and blamed Sharon for it (despite having no evidence to prove that Sharon was the culprit). Early in the third season, it turns out that a mean cousin of Nina's was the true culprit, and Nina, realizing the truth (and the fact that she's wasted so many years being a jerk to Sharon for nothing), she tries (but ultimately fails at) reconciling with Sharon.
- However, it's implied that Sharon and Nina will eventually become friends again—their relationship just needs a little more time to regrow, and they probably won't be as close as they were when they were little kids.
- On The Spectacular Spider-Man, Peter and Flash were friends when they were in preschool, and they still live just around the corner from each other. Flash's mom assumes that her son and Peter are still friends, and even sent Peter an invitation to Flash's birthday party. It also turns out that Peter was behind Flash's nickname originally (and it was for more hilarious reasons than expcted).
- Tiny Toon Adventures: The episode that parodies Citizen Kane shows Buster Bunny and Montana Max used to be friends until Max's parents won the lottery.
- Mimi Morton and Sincerity Traverse from What About Mimi.
- 6teen: Caitlin to Tricia. After Caitlin maxed out her credit card and her parents forced her to get a job to pay it back, Tricia ended her friendship with Caitlin after seeing the uniform she was forced to wear at her new job, essentially saying that she can't be seen with someone who has to work for a living.