"I mean, I don't think I'm alone in the world in imagining this flick may be the worst idea since Greedo shooting first. You know it, but... a Jay and Silent Bob movie? Who'd pay to see that?" [Aside Glance]
— Holden (as Kevin Smith mugs at the fourth wall)
When Jay (Jason Mewes) and Silent Bob (Kevin Smith) are finally forced to stop hanging out by the Quick-Stop by a restraining order, they discover that a movie based on the comic that's based on them, Bluntman and Chronic, is in production. While the duo is shocked to learn that they won't be getting any money from the film, they're more horrified that people on the Internet are badmouthing them and the franchise. So Jay and Silent Bob set out for Hollywood to find a way to stop the movie from getting made so people will stop saying mean things on the Internet.Along the way, they hook up with a group of women who are actually superthieves, but convince Jay and Silent Bob that they're animal activists; the four women convince the duo to break into an animal-testing clinic and free all the animals inside, and use that as a distraction to break into a diamond vault and rob it blind. From that point, Hilarity Ensues as Jay and Silent Bob run from the law with a stolen orangutan as they continue on their way to Hollywood.
Animal Wrongs Group: The four jewel thieves pretend to be crazy animal rights activists in order to provide cover and patsies for a diamond heist. Oddly, the script puts the animal testing lab in Boulder, CO, which is home to many real animal rights groups.
Aside Glance: Three of them, including one from Kevin Smith right after the quote at the top of this page.
Bad Bad Acting: Ben Affleck and Matt Damon on the scene of "Good Will Hunting 2".
Bestiality Is Depraved: Played with: Jay asks Sean William Scott's character if he would, as a sheep (presumably with a human mind), have sex with another sheep. When he eagerly says he would, Jay throws him out of the van while moving. (Mostly because Jay wanted to be alone with the girls.)
Billing Displacement: Jason Mewes is billed fifth on the poster and Kevin Smith isn't billed at all, despite the fact that they are the stars of the movie.
In fairness the six names on the poster are in alphabetical order by last name, and Smith would be the seventh. Also, as he is the writer/director, (a) his name is on the poster in that regard, (b) it could be modesty, and (c) it might be the joke—that Jay and Silent Bob's actors can't even get top billing in their own movie. Also, he may be one of the two title characters, but he has the fewest speaking lines of the seven.
Jason Biggs: It's me! Jason Biggs! I was the piefucker! Security Guard: Well, in prison, he'll be the pie.
Brick Joke: A hitchhiker, towards the beginning of the film, advises Jay and Silent Bob to offer to go down on potential drivers to get rides. It...doesn't work...with the nun... When the two finally arrive in Hollywood, nearer the tail end of the film, Jay can be "seen" going down on the hot woman who gave them a lift.
Silent Bob gives the monkey the tranquilizer gun. The monkey later uses it to shoot Will Ferrell's character.
Jay makes a comment to Justice's friends that hot women shouldn't eat fast food because it will make them fart. Sure enough, one of them farts when they're breaking into a facility, causing the alarms to go off.
The Cameo: Plenty of them, including several characters from past View Askewniverse films.
As well as Kevin Smith's daughter, Harley Quinn Smith, who plays the baby version of Silent Bob at the beginning of the film.
Quick Stop Customer: Are you even supposed to be here today?
Dante: Don't get me started.
Later in the film, Dante exclaims "I'm not even supposed to be here today!" during Jay's super-monkey Imagine Spot, while having his brain experimented on by super-apes. And the Quick Stop looks exactly the same as in Clerks, right down to the shoe-polish sign and the same ancient TV.
The number 37 appears twice in the film—once when the jewel thieves are celebrating their 37th heist, and again during the shooting of Bluntman and Chronic ("Scene 37, Take 1").
When everyone comes out of the premiere of Bluntman & Chronic at the end, Willam Black (the Scott Mosier version) can be seen looking at the lights lighting the overhang of the theater. He says "That's beautiful, man"...exactly as he did when he first appeared in Clerks.
Brodie: Here's the pulse. The hand is on the pulse. Here's your hand, far away from the pulse, shoved straight up your ass! Would you like a chocolate-covered pretzel?
The above doubles as a reference to the first episode of Clerks: The Animated Series, in which the wholly ignorant Randal claims to have his "hand on the pulse of the community."
Silent Bob is finally able to use the Force after trying so hard in Mallrats.
Steve-Dave and Walt the Fanboy do their usual schtick coming out of the Bluntman & Chronic premiere...Steve-Dave asks Walt to stop it.
And of course, virtually the entire plot is the explanation for why Jay and Silent Bob had an orangutan in The Stinger of Mallrats. (The orangutan herself was named Suzanne, possibly for the sole reason of allowing Smith to use Weezer's Suzanne over the ending credits.)
Brodie is seen running a comic book store, even though at the end of Mallrats he went on to host The Tonight Show. There is a large poster in the store of a Variety article with the title "Brody Bolts" indicating that he left the show of his own accord.
The first few bars of the Chasing Amy theme (Dave Pirner's "Tube Of Wonderful") plays when Jay and Silent Bob go visit Holden.
Holden's first words to Jay and Silent Bob when they show up mirrors Jay's line to Holden at the beginning of his scene in Chasing Amy: "Look at these morose motherfuckers right here. Looks like someone took a shit in their cereal." (This even receives a Lampshade Hanging in a deleted scene; Holden says he's been waiting years to deliver the line.)
A fan of Bluntman and Chronic is called a "fucking cocknocker" by Banky early in Chasing Amy. Here, the film adaptation of Bluntman features a villain called the Cocknocker.
When Jay is trying to get Silent Bob to say what he's trying to communicate out loud, he says that Silent Bob can 'Give that Amy speech whenever he wants.'
"All you motherfuckers are gonna pay. You are the ones who are the ball-lickers. We're gonna fuck your mothers while you watch and cry like little whiny bitches. Once we get to Hollywood and find those Miramax fucks who are making Bluntman and Chronic, we're gonna make 'em eat our shit, then shit out our shit, and then eat their shit that's made up of our shit that we made 'em eat. And then all you motherfucks are next. Love, Jay and Silent Bob."
Description Cut: Justice claims that Jay "has manners", whereupon we immediately see Jay screaming obscenities at passersby.
"Yo baby, you ever had your asshole licked by a fat man in an overcoat!?"
In the same conversation she claims her reluctance to use him and Silent Bob as scapegoats is because he's too innocent. Cut to Jay humping the window.
Discontinuity Nod: Jason Biggs, having not read the script, mistakenly refers to Jay as "Ray". When ABC tried to turn Clerks into a TV show in the 1990s, Smith tried to prevent it from happening by exploiting his ownership of Jay (Silent Bob was not in the pilot.) ABC responded by changing the character's name to Ray. (The pilot in question was not for Clerks: The Animated Series, which—unlike this pilot—was animated, and kept the cast of the original film as well as Smith and Mosier on board.)
Dante crying out that he "wasn't even supposed to be here today" while monkeys cut open his brain echoes the originally planned ending for Clerks where he gets shot in spite of not having supposed to have been there that day.
Dramatic Irony: Two instances of the comedic variety. In one scene, the titular duo are posing as extras on a movie set and receive these instructions from the director...
Director: Nobody talk. (to Bob) Especially not you.
Fanservice: Eliza Dushku, Ali Larter, Shannon Elizabeth and Jennifer Schwallbach-Smith at various points during the film.
Funny Background Event: While an attractive news reporter is providing an update on the activities of Jay and Silent Bob, the duo appear right behind her on camera. Jay then makes all sorts of suggestive gestures at her without her ever realizing it.
While the filming of Good Will Hunting 2 is going on, the scenes are shot from the perspective of the cameras in that movie. Jay and Silent Bob, who have been mistaken as extras, try to walk off the set in the background of the shot while Will has a confrontation with the Ivy League bully from the first film, but are forced back into position.
Fun with Acronyms: The C.L.I.T. - Coalition for Liberation of Itinerant Tree-dwellers
And the L.A.B.I.A. - Liberate Apes Before Imprisoning Apes. (CLIT is believed to be a violent, extremist offshoot of LABIA.)
Gass Hole: One of the girls' flatulence is so loud it triggers a security system.
Holden: The Internet is a communication tool used the world over where people can come together to bitch about movies and share pornography with one another.
Critic Roger Ebert comments "This is a much more sophisticated idea of the Net than we find in high-tech cyberthrillers, where the Net is a place that makes your computer beep a lot."
Internet Tough Guy: Subverted in that Jay and Bob have never been on the internet before, and have no concept of GIFT or what a Troll is and take the trash talk seriously. They also subvert the hell out of this trope by actually going around the country to beat the crap out of all the bratty kids who insulted them.
Jurisdiction Friction: Willenholly is constantly barging onto major crime scenes shouting about how he has the jurisdiction because animals were somehow involved, which falls under his remit as a Federal Wildlife Marshal. This causes resentment from the local authorities... less because of the jurisdiction tension than the fact that he's a complete idiot.
Ominous Latin Chanting: After the van explodes and Jay cries out JUSTICE to the sky, the chanting says "Justice is dead! Or so Jay thinks!"
Ping Pong Na´vetÚ: In Strike Back, Jay is confounded by the fact that you need a ticket to ride a cross-country Greyhound bus. But at the end of Chasing Amy (chronologically earlier), they take a bus to Illinois, and Jay makes direct reference to the tickets in Silent Bob's pocket. Must have been the weed.
This was more of a bad cut (for time) than anything. The original scene would have had Jay and Silent Bob getting on the bus and riding in it for awhile before it's discovered that they're in the bathroom smoking a blunt (which is a reference to the Chasing Dogma comic book). The bus drops them off on the side of the road, where they meet George Carlin's hitchhiker character.
The confrontation in the dam pipe is straight out of The Fugitive.
Jay's tirade about "supermonkeys" ends up becoming one to Planet of the Apes, complete with the "You maniacs!" scene.
Sir Swearsalot: Baby Jay's first word is "fuck", if that tells you anything about the kind of person he grows up into.
That and the fact that his mom was such a cheap whore. He learned the word from her, anyway.
Skyward Scream: When Jay thinks Justice was killed in the exploding van.
Spy Catsuit: A quartet of jewel thieves posing as animal rights activists wear these to steal diamonds while the eponymous heroes are duped into freeing animals from the lab next door as a diversion. Also parodied, in that the initial introduction to the suit-clad thieves is them explicitly showing themselves off to the camera with overblown, borderline ridiculous body poses to acknowledge how blatant the creators know the Fanservice is.
Take Your Time: Much is made of the "three days" that they have to make it to Los Angeles to stop the movie's production. New Jersey to Los Angeles in three days would be a brutal drive under normal circumstances, let alone all the hitchiking and adventures. Then that plot point is dropped about halfway through.
Unnecessary Combat Roll: When Willenholly arrives at the movie studio, he takes the time to roll over the hood of his car (really clumsily) before entering the studio to arrest Jay and Silent Bob.
Unusual Euphemism: When Justice tells Jay that women don't like to be called bitches, and she asks him to call her something nice:
Jay: How about "Boo Boo Kitty Fuck"?
Justice: That's...a start.
The View Askewniverse: As mentioned above, this was originally planned to be the last film in it; this fact is punctuated by God (Alanis Morrisette reprising her Dogma role) showing a page within a book that simply says "The End" before closing the book, which has "The View Askewniverse" on the cover. Kevin Smith notes in the bonus features for Clerks II that the "The End" page is actually in the middle of the book. Whether this was intentional or if Smith is covering his ass there is not given.
If I remember correctly, Smith had no desire to do Clerks II at the time but was "leaving himself a backdoor" in case he decided to. So it may have been both.
Kevin Smith did consider the series wrapped up, but with Jason Mewes' drug issues, eventually proclaimed that if Jason got clean, he'd get Clerks II off the ground.
Vitriolic Best Buds: The eponymous characters are best friends and have been since childhood, but Jay insults Silent Bob basically constantly and Bob is always giving Jay looks of disapproval.
Bob's eventual snap and tirade against Jay comes off as an expression of the frustration he's been wanting to vent for years.
Artistic License - Geography: The editing of the movie suggests that Jay and Silent Bob hike from Boulder, CO to Utah with a stolen monkey. This is a distance of over 300 miles, over the Rocky Mountains.