Ambiguously Jewish: Jay. The closest to resolving this ambiguity occurs in "Every Doris Has Her Day", when Jay visits the orphanage he was adopted from and asks if he was Jewish. The priest answers, "Well, what do you think?" Jay crows, "I knew it!" and immediately launches into a fake Hebrew song.
Amusing Injuries: Every time Jay gets hit on the head by a blunt object, he’ll swerve around and fall like a bowling pin. Even the sound effects are added in.
This is one of the reasons Alice's daughter Penny seems to really like him. Jay ended up endearing himself to her when blunt objects kept falling on his head and she thought it was funny.
Balloon Belly: Jay. He balloons himself by turning into a giant blueberry from eating a candy from Willy Wonka, is shown having one in a picture inside Alice's diamond locket, and from eating a giant bagpipe-playing potato.
In another episode he becomes morbidly obese after an image consultant advises him that the public loves people who are "big and jolly" like Santa Claus and Rush Limbaugh. It then cuts to Jay getting liposuction for over a year.
Character Development: For the second season, Jay's character design was tweaked to give him a friendlier appearance, and most of his harshness and down-and-out traits from the first season were taken away, giving him a warmer, more likable personality.
Cosmic Plaything: The universe really has it in for Jay. In the episode "Lady Hawke," when he was sent to go on the balcony so that Jeremy and his sister, Olivia, could have a private discussion, the weather suddenly turned stormy and a strong wind blew off the towel he was wearing. When Jay finally got back inside and it was Jeremy's turn to wait on the balcony...the weather immediately cleared up and became sunny and beautiful.
And then greeted with two french twins.
Executive Meddling: Often finds himself a victim of it, as Duke will tell him how to review movies or change the show to try to make him more likable.
Informed Deformity / Informed Flaw: One of the shows running gags is that Jay is considered almost monstrously ugly by most people, as well as being enormously heavy due to his informed obesity problem, despite being relatively average looking, and while he is slightly overweight, his short stature means he couldn't possibly weigh more than 250 pounds.
Kavorka Man: Despite the running gag of women finding him hideous, he has had a surprising amount of luck with women INSANELY out of his league, most notably Alice, and Jeremy's sister Olivia.
"I am a movie critic by trade, and until recently, I got paid to tell you people which movies merely stink and which ones you shouldn't screen near an open flame. Well, I'm putting the burden of lousy movies back on you. It's very simple: if you stop going to bad movies, they'll stop making bad movies. If the movie used to be a TV show, just don't go. After Roman numeral II, give it a rest. If it's a remake of a classic, rent the classic. Tell them you want stories about people, not a hundred million dollars of stunts and explosives. People, it's up to you. If the movie stinks, just don't go."
Straw Critic: Jay. In a minor subversion, however, he's essentially a decent guy; in his defense, most of the movies he has to review are horrible. Still, he does attack some noteworthy films and/or performers — he once sucker-punched Mister Rogers! — and this is one reason he's so unpopular with the public.
On Oscar-winner Haing S. Ngor in The Killing Fields: "If you ask me, he should have gone to the acting fields."
Throw the Dog a Bone: After putting up with so much crap from his job, his parents, women, the general public, and the universe at large, Jay manages to get a steady girlfriend in Alice at the beginning of the second season.
Soap Box Sadie: Didn't want to attend a debutante ball because it violated everything she stood for. After being forced to go, she eventually rushed the stage to chastise everyone for "trying to spend the most money" at a private party instead of being genuinely charitable.
Spoiled Sweet: Despite coming from a WASP family, Margo is very kind, down to earth, and the only member of her family to generally show care for her older brother.
Tomboy: Her mother threatened to kill her horse before she would attend the girly debutante ball.
Jerk with a Heart of Gold: Has shown instances of this. One example is when Alice had problems enrolling Penny in preschool, Duke builds his own preschool for Penny to attend. Though in all he did this on a dare.
Must Have Nicotine: Doris is hardly ever seen without a lit cigarette in her mouth. Duke once snatched one out of her mouth in an attempt to make her quit smoking, only for a new lit one to immediately pop out of it, with a cash register "Ka-CHING!" sound effect. He repeated the act a few more times, only for the same result to happen every time.
Doris: I can do this all day.
Voiced by Park Overall
Betty and Veronica: Alice was the Betty to Olivia’s Veronica for Jay's Archie in "Lady Hawke."
Don't You Dare Pity Me!: Jay tries to anonymously slip money under Alice's apartment door to prevent her from getting evicted (he actually mistakenly slipped the money in the apartment of the "crazy postman" across from hers). Alice finds out about it and is not pleased about being given charity. Jay then offers her a job to be his personal assistant. At first she doesn't want to take the job because he feels sorry for her, but then decides to take it.
Girl Next Door: She has a plain but sweet appearance. Her personality is also very warm and pleasant.
Burn Baby Burn: Said word for word as the Sherman Estate goes up in flames due to Franklin leaving the stove on in one episode
Butt Monkey: Is often subjected to Franklin's whims, such as being smacked over the head with a guitar while Franklin was acting as El Kabong. He's also had to clean Jay's clothes from time to time, which is presented as a punishment in itself.
Replacement Scrappy: She not only replaced Doris as Jay's Makeup Lady and Alice as Jay's girlfriend, but she pretty much replaced the entirety of Jay's supporting cast, with the exception of Vlada, and even he only appeared in the fourth of the ten webisodes. Jennifer is far less developed as a character than Alice, Doris, or any of the other characters, although that could be somewhat attributed to the inherent limitations of the new format. invoked